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Marsello
Marsello
(31)
4.4 out of 5
Marsello
By Marsello
Smile.io
Smile.io
(394)
4.6 out of 5
Smile.io
By Smile.io
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At a Glance
Marsello
Marsello
Star Rating
(31)4.4 out of 5
Market Segments
Small-Business (72.4% of reviews)
Information
Pros & Cons
Not enough data
Entry-Level Pricing
Starting at $135.00 Per Month
Learn more about Marsello
Smile.io
Smile.io
Star Rating
(394)4.6 out of 5
Market Segments
Small-Business (92.4% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • G2 reviewers report that Smile.io excels in user-friendliness, with many users highlighting its seamless integration with Shopify. The platform's intuitive onboarding process allows businesses to launch loyalty programs quickly without extensive development work, making it a top choice for small businesses.
  • Users say that Marsello offers a robust set of marketing features, which can help businesses increase sales and retain customers. Reviewers appreciate its seamless integrations with major platforms, including Shopify, and the ease of sending automated email campaigns, which enhances customer engagement.
  • According to verified reviews, Smile.io stands out for its high-quality support, with users praising the responsiveness and helpfulness of the support team. This level of assistance contributes to a smoother experience when managing loyalty programs, which is crucial for small businesses.
  • Reviewers mention that while Marsello provides a flexible and intuitive platform, some users have found it less straightforward than Smile.io, particularly in terms of setup and daily administration. This can lead to a steeper learning curve for new users.
  • G2 reviewers highlight that Smile.io's ability to facilitate easy point earning and redemption has significantly boosted customer engagement and sales for many businesses. Users report seeing tangible growth in their loyalty program's effectiveness, which is a key benefit for small retailers.
  • Users express mixed feelings about Marsello's overall value, noting that while it has strong features, the entry-level pricing starting at $135 may be a barrier for some small businesses. In contrast, Smile.io's free entry-level option makes it more accessible for startups and smaller operations.
Pricing
Entry-Level Pricing
Marsello
Pro
Starting at $135.00
Per Month
Learn more about Marsello
Smile.io
Free
Free
Browse all 5 pricing plans
Free Trial
Marsello
Free Trial is available
Smile.io
No trial information available
Ratings
Meets Requirements
8.6
28
8.7
386
Ease of Use
8.7
28
9.1
391
Ease of Setup
9.1
21
9.2
374
Ease of Admin
8.4
21
9.2
272
Quality of Support
9.1
28
9.5
364
Has the product been a good partner in doing business?
9.2
21
9.3
266
Product Direction (% positive)
8.3
28
9.1
381
Features by Category
Marketing AutomationHide 47 FeaturesShow 47 Features
Not enough data
Not enough data
Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Online Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Media AnalyticsHide 16 FeaturesShow 16 Features
Not enough data
Not enough data
Social Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports & Dashboards
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS MarketingHide 20 FeaturesShow 20 Features
Not enough data
Not enough data
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Media ManagementHide 20 FeaturesShow 20 Features
Not enough data
Not enough data
Content & Collaboration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Review ManagementHide 23 FeaturesShow 23 Features
Not enough data
Not enough data
Collection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Use Cases
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Display Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Loyalty ManagementHide 15 FeaturesShow 15 Features
Not enough data
7.8
356
Loyalty Experience
Not enough data
9.0
354
Not enough data
8.9
353
Not enough data
8.4
345
Not enough data
8.0
342
Feature Not Available
6.9
336
Not enough data
6.7
330
Loyalty Platform
Not enough data
7.9
340
Not enough data
8.1
337
Not enough data
8.1
336
Feature Not Available
7.6
327
Not enough data
8.4
336
Agentic AI - Loyalty Management
Not enough data
7.1
121
Not enough data
8.0
122
Not enough data
7.1
120
Not enough data
7.1
122
Customer AdvocacyHide 3 FeaturesShow 3 Features
Not enough data
6.5
14
Agentic AI - Customer Advocacy
Not enough data
6.9
13
Not enough data
6.7
13
Not enough data
6.0
14
Brand AdvocacyHide 11 FeaturesShow 11 Features
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Marsello
Marsello
Smile.io
Smile.io
Marsello and Smile.io are categorized as Loyalty Management
Unique Categories
Marsello
Smile.io
Smile.io is categorized as Customer Advocacy
Reviews
Reviewers' Company Size
Marsello
Marsello
Small-Business(50 or fewer emp.)
72.4%
Mid-Market(51-1000 emp.)
27.6%
Enterprise(> 1000 emp.)
0%
Smile.io
Smile.io
Small-Business(50 or fewer emp.)
92.4%
Mid-Market(51-1000 emp.)
7.6%
Enterprise(> 1000 emp.)
0%
Reviewers' Industry
Marsello
Marsello
Hospitality
34.5%
Retail
13.8%
Food & Beverages
13.8%
Pharmaceuticals
10.3%
Health, Wellness and Fitness
10.3%
Other
17.2%
Smile.io
Smile.io
Retail
35.1%
Apparel & Fashion
12.2%
Consumer Goods
8.7%
Cosmetics
7.9%
Food & Beverages
7.6%
Other
28.5%
Alternatives
Marsello
Marsello Alternatives
Klaviyo
Klaviyo
Add Klaviyo
Reputation
Reputation
Add Reputation
LoyaltyLion
LoyaltyLion
Add LoyaltyLion
ActiveCampaign
ActiveCampaign
Add ActiveCampaign
Smile.io
Smile.io Alternatives
Yotpo
Yotpo
Add Yotpo
LoyaltyLion
LoyaltyLion
Add LoyaltyLion
ReferralCandy
ReferralCandy
Add ReferralCandy
Birdeye
Birdeye
Add Birdeye
Discussions
Marsello
Marsello Discussions
Monty the Mongoose crying
Marsello has no discussions with answers
See all discussions
Smile.io
Smile.io Discussions
Is smile IO for free?
1 Comment
Official Response from Smile.io
Smile.io offers a free plan for up to 200 monthly orders. With this free plan, commerce brands can launch a points program, a referral program with basic...Read more
What is JS smile io?
1 Comment
Official Response from Smile.io
You view a breakdown of what you can do with the JavaScript SDK disabled vs enabled on Smile.io here at our help articles:...Read more
How does smile app work?
1 Comment
Official Response from Smile.io
The Smile.io app works across commerce platforms Shopify, Shopify Plus, and BigCommerce by heading into their app store's and installing Smile into your...Read more
See all discussions
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Ask Smile.io a QuestionContact Smile.io

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Marsello
Marsello
Smile.io
Smile.io
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