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Compare Maropost and Zeta Marketing Platform

See this
side-by-side comparison of Maropost vs. Zeta Marketing Platform
based on preference data from user reviews. Maropost rates 4.4/5 stars with 111 reviews. By contrast, Zeta Marketing Platform rates 3.3/5 stars with 12 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
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Maropost
Maropost
(111)
4.4 out of 5
Maropost
Zeta Marketing Platform
Zeta Marketing Platform
(12)
3.3 out of 5
Zeta Marketing Platform
Star Rating
Maropost
Maropost
Zeta Marketing Platform
Zeta Marketing Platform
Market Segments
Maropost
Maropost
Small-Business (66.0% of reviews)
Zeta Marketing Platform
Zeta Marketing Platform
Mid-Market (58.3% of reviews)
Entry Level Price
Maropost
Maropost
Contact for pricing Unlimited users, contacts, lists, tags
Zeta Marketing Platform
Zeta Marketing Platform
No pricing information available

Maropost vs Zeta Marketing Platform

When assessing the two solutions, reviewers found Maropost easier to use, set up, and administer. Reviewers also preferred doing business with Maropost overall.

  • Reviewers felt that Maropost meets the needs of their business better than Zeta Marketing Platform.
  • When comparing quality of ongoing product support, reviewers felt that Maropost is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of Maropost over Zeta Marketing Platform.
Categories
Shared Categories
Maropost
Maropost
Zeta Marketing Platform
Zeta Marketing Platform
Maropost and Zeta Marketing Platform are categorized as Marketing Automation and Customer Data Platform (CDP)
Unique Categories
Zeta Marketing Platform
Zeta Marketing Platform is categorized as Personalization Engines
Pricing
Maropost
Maropost Pricing
Enterprise
Contact for pricingUnlimited users, contacts, lists, tags
Professional
Contact for pricingUnlimited users, contacts, lists, tags
Essentials
Contact for pricingUnlimited users, contacts, lists, tags
Free Trial Unavailable
Zeta Marketing Platform
Zeta Marketing Platform Pricing
Free Trial Unavailable
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Ratings
Meets Requirements
Maropost
Maropost
8.7
Responses: 94
Zeta Marketing Platform
Zeta Marketing Platform
6.9
Responses: 12
Ease of Use
Maropost
Maropost
8.2
Responses: 94
Zeta Marketing Platform
Zeta Marketing Platform
6.5
Responses: 12
Ease of Setup
Maropost
Maropost
8.5
Responses: 44
Zeta Marketing Platform
Zeta Marketing Platform
7.1
Responses: 7
Ease of Admin
Maropost
Maropost
8.9
Responses: 45
Zeta Marketing Platform
Zeta Marketing Platform
8.3
Responses: 7
Quality of Support
Maropost
Maropost
9.0
Responses: 92
Zeta Marketing Platform
Zeta Marketing Platform
6.7
Responses: 12
Ease of Doing Business With
Maropost
Maropost
9.0
Responses: 47
Zeta Marketing Platform
Zeta Marketing Platform
7.6
Responses: 7
Product Direction (% positive)
Maropost
Maropost
8.6
Responses: 94
Zeta Marketing Platform
Zeta Marketing Platform
4.2
Responses: 10
Features
Email Marketing
Building and Personalizing Emails
Maropost
Maropost
8.3
Responses: 43
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
8.3
Responses: 5
Verified Feature
Sending Outbound Emails
Maropost
Maropost
8.9
Responses: 44
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Manage Email Deliverability
Maropost
Maropost
8.1
Responses: 45
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Automated Email Responses
Maropost
Maropost
8.5
Responses: 35
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Online Marketing
Landing Pages and Forms
Maropost
Maropost
7.7
Responses: 22
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Dynamic Content
Maropost
Maropost
7.2
Responses: 27
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
6.7
Responses: 5
Verified Feature
A/B Testing
Maropost
Maropost
7.5
Responses: 35
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
5.3
Responses: 5
Verified Feature
Mobile Optimized
Maropost
Maropost
8.5
Responses: 31
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Search Tracking and Optimization
Maropost
Maropost
8.2
Responses: 20
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Data Sourcing
Data Enrichment
Maropost
Maropost
7.9
Responses: 7
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Expandability
Maropost
Maropost
8.5
Responses: 8
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Content Marketing
Maropost
Maropost
8.3
Responses: 8
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Multiple Devices
Maropost
Maropost
8.8
Responses: 7
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Lead Management
Marketing Lead Database
Maropost
Maropost
8.2
Responses: 19
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Data Quality Management
Maropost
Maropost
7.8
Responses: 26
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Segmentation
Maropost
Maropost
8.5
Responses: 36
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Lead Scoring and Grading
Maropost
Maropost
7.7
Responses: 14
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Lead Nurturing
Maropost
Maropost
7.7
Responses: 16
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Online Behavior Tracking
Maropost
Maropost
7.3
Responses: 17
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Automated Alerts and Tasks
Maropost
Maropost
7.9
Responses: 16
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
CRM Lead Integration
Maropost
Maropost
7.8
Responses: 20
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Intelligence
Marketing Performance Measurement
Maropost
Maropost
Feature Not Available
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Predictive Modeling
Maropost
Maropost
Not enough data available
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Recommendation Engine
Maropost
Maropost
Feature Not Available
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Campaign Management
Program Management
Maropost
Maropost
8.3
Responses: 21
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Event / Webinar Marketing
Maropost
Maropost
8.3
Responses: 15
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Calendaring
Maropost
Maropost
7.9
Responses: 11
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Budgeting
Maropost
Maropost
8.7
Responses: 10
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Social
Social Listening
Maropost
Maropost
8.5
Responses: 9
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Social Sharing
Maropost
Maropost
8.1
Responses: 13
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Social Campaigns
Maropost
Maropost
7.7
Responses: 11
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Social Engagement
Maropost
Maropost
7.7
Responses: 10
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Social Ads
Maropost
Maropost
8.1
Responses: 9
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Reporting & Analytics
Basic Reporting
Maropost
Maropost
7.8
Responses: 41
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Web Analytics
Maropost
Maropost
7.1
Responses: 25
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
ROI Analytics
Maropost
Maropost
7.1
Responses: 14
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Revenue Analytics
Maropost
Maropost
6.9
Responses: 14
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
SEO / Keyword Analytics
Maropost
Maropost
7.6
Responses: 11
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Platform
Customization
Maropost
Maropost
8.4
Responses: 19
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Workflow Capability
Maropost
Maropost
8.3
Responses: 17
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
User, Role, and Access Management
Maropost
Maropost
8.7
Responses: 18
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Internationalization
Maropost
Maropost
8.5
Responses: 9
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Sandbox / Test Environments
Maropost
Maropost
8.5
Responses: 12
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Performance and Reliability
Maropost
Maropost
8.9
Responses: 19
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Output Document Generation
Maropost
Maropost
9.1
Responses: 11
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Integration
Data Import & Export Tools
Maropost
Maropost
8.4
Responses: 16
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Integration APIs
Maropost
Maropost
8.4
Responses: 18
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Breadth of Partner Applications
Maropost
Maropost
8.8
Responses: 11
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Reviewers' Company Size
Reviewers of Maropost were most often representing companies in the Small-Business segment, while reviewers for Zeta Marketing Platform were more commonly in the Mid-Market segment.
Small-Business
(50 or fewer emp.)
Maropost
Maropost
66.0%
Zeta Marketing Platform
Zeta Marketing Platform
8.3%
Mid-Market
(51-1000 emp.)
Maropost
Maropost
28.3%
Zeta Marketing Platform
Zeta Marketing Platform
58.3%
Enterprise
(> 1000 emp.)
Maropost
Maropost
5.7%
Zeta Marketing Platform
Zeta Marketing Platform
33.3%
Reviewers' Industry
Maropost
Maropost Industry
Marketing and Advertising
27.9%
Health, Wellness and Fitness
14.4%
Retail
6.7%
Internet
6.7%
Publishing
4.8%
Other
39.4%
Zeta Marketing Platform
Zeta Marketing Platform Industry
Marketing and Advertising
16.7%
Internet
16.7%
Retail
8.3%
Market Research
8.3%
Insurance
8.3%
Other
41.7%
Reviews
Most Helpful Favorable Review
Maropost
Mike H.
Consultant in Marketing and Advertising

The Maropost delivery has been above and beyond any system we have used to date. Their teams knowledge of delivery needs, combined with their contacts inside of the necessary companies, has been instrumental in ensuring all of our clients receive maximum...

Zeta Marketing Platform
GM
Agency in Marketing and Advertising

Ease of customer service and visually pleasing emails

Most Helpful Critical Review
Maropost
Lynn M.
Administrator in Health, Wellness and Fitness

My manager emailed asking kindly to cancel. The ceo accidentally responded to her and an employee telling them to ignore it. When my manager replied back to the CEO she was upset and said if they didn't cancel our account she'd take this to the BBB. He...

Zeta Marketing Platform
G
User in Retail

The amount of ongoing bugs within this system has gone beyond a joke. There is a clear issue of coding and they seem to not be bothered to address it, but to push you onto the new platform update for more money of course. To give a specific example of a...

Discussions
Maropost
Maropost Discussions
What is pricing?
1 comment
Melodie M.
MM
Hey Melodie, Please email me at ross@maropost.com as i would need to know more in terms of volume etc... to provide a quote. Cheers, Ross AndrewRead more
Monty the Mongoose crying
Maropost has no more discussions with answers
Zeta Marketing Platform
Zeta Marketing Platform Discussions
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Zeta Marketing Platform has no discussions with answers
Screenshots
Maropost
Maropost Screenshots
Zeta Marketing Platform
Zeta Marketing Platform Screenshots
No screenshots provided
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