Reduce your software costs by 18% overnight

Compare Maropost and Optimove

See this
side-by-side comparison of Maropost vs. Optimove
based on preference data from user reviews. Maropost rates 4.4/5 stars with 111 reviews. By contrast, Optimove rates 4.5/5 stars with 65 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
Add Product
Maropost
Maropost
(111)
4.4 out of 5
Maropost
Optimove
Optimove
(65)
4.5 out of 5
Optimove
Star Rating
Maropost
Maropost
Optimove
Optimove
Market Segments
Maropost
Maropost
Small-Business (66.0% of reviews)
Optimove
Optimove
Mid-Market (58.5% of reviews)
Entry Level Price
Maropost
Maropost
Contact for pricing Unlimited users, contacts, lists, tags
Optimove
Optimove
No pricing information available

Maropost vs Optimove

When assessing the two solutions, reviewers found Optimove easier to use and administer. However, reviewers preferred the ease of set up, and doing business with Maropost overall.

  • Reviewers felt that Optimove meets the needs of their business better than Maropost.
  • When comparing quality of ongoing product support, reviewers felt that Optimove is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of Optimove over Maropost.
Categories
Shared Categories
Maropost
Maropost
Optimove
Optimove
Maropost and Optimove are categorized as Marketing Analytics, Marketing Automation, and Customer Data Platform (CDP)
Unique Categories
Optimove
Optimove is categorized as Customer Journey Analytics
Pricing
Maropost
Maropost Pricing
Enterprise
Contact for pricingUnlimited users, contacts, lists, tags
Professional
Contact for pricingUnlimited users, contacts, lists, tags
Essentials
Contact for pricingUnlimited users, contacts, lists, tags
Free Trial Unavailable
Optimove
Optimove Pricing
Free Trial Unavailable
Ask a Question

Have questions for Maropost and Optimove?

Start a private conversation.
Ratings
Meets Requirements
Maropost
Maropost
8.7
Responses: 94
Optimove
Optimove
8.9
Responses: 52
Ease of Use
Maropost
Maropost
8.2
Responses: 94
Optimove
Optimove
8.7
Responses: 52
Ease of Setup
Maropost
Maropost
8.5
Responses: 44
Optimove
Optimove
7.5
Responses: 17
Ease of Admin
Maropost
Maropost
8.9
Responses: 45
Optimove
Optimove
9.0
Responses: 17
Quality of Support
Maropost
Maropost
9.0
Responses: 92
Optimove
Optimove
9.3
Responses: 51
Ease of Doing Business With
Maropost
Maropost
9.0
Responses: 47
Optimove
Optimove
8.7
Responses: 18
Product Direction (% positive)
Maropost
Maropost
8.6
Responses: 94
Optimove
Optimove
8.9
Responses: 51
Features
Email Marketing
Building and Personalizing Emails
Maropost
Maropost
8.3
Responses: 43
Verified Feature
Optimove
Optimove
9.5
Responses: 16
Verified Feature
Sending Outbound Emails
Maropost
Maropost
8.9
Responses: 44
Verified Feature
Optimove
Optimove
9.5
Responses: 25
Verified Feature
Manage Email Deliverability
Maropost
Maropost
8.1
Responses: 45
Verified Feature
Optimove
Optimove
8.9
Responses: 19
Verified Feature
Automated Email Responses
Maropost
Maropost
8.5
Responses: 35
Verified Feature
Optimove
Optimove
8.9
Responses: 16
Verified Feature
Online Marketing
Landing Pages and Forms
Maropost
Maropost
7.7
Responses: 22
Verified Feature
Optimove
Optimove
Not enough data available
Dynamic Content
Maropost
Maropost
7.2
Responses: 27
Verified Feature
Optimove
Optimove
9.2
Responses: 11
Verified Feature
A/B Testing
Maropost
Maropost
7.5
Responses: 35
Verified Feature
Optimove
Optimove
9.5
Responses: 24
Verified Feature
Mobile Optimized
Maropost
Maropost
8.5
Responses: 31
Verified Feature
Optimove
Optimove
9.3
Responses: 12
Verified Feature
Search Tracking and Optimization
Maropost
Maropost
8.2
Responses: 20
Verified Feature
Optimove
Optimove
8.9
Responses: 6
Data Sourcing
Data Enrichment
Maropost
Maropost
7.9
Responses: 7
Verified Feature
Optimove
Optimove
8.3
Responses: 9
Verified Feature
Expandability
Maropost
Maropost
8.5
Responses: 8
Verified Feature
Optimove
Optimove
8.7
Responses: 10
Verified Feature
Content Marketing
Maropost
Maropost
8.3
Responses: 8
Verified Feature
Optimove
Optimove
Feature Not Available
Multiple Devices
Maropost
Maropost
8.8
Responses: 7
Verified Feature
Optimove
Optimove
9.1
Responses: 13
Verified Feature
Lead Management
Marketing Lead Database
Maropost
Maropost
8.2
Responses: 19
Optimove
Optimove
9.1
Responses: 11
Verified Feature
Data Quality Management
Maropost
Maropost
7.8
Responses: 26
Verified Feature
Optimove
Optimove
9.0
Responses: 17
Verified Feature
Segmentation
Maropost
Maropost
8.5
Responses: 36
Verified Feature
Optimove
Optimove
9.3
Responses: 24
Verified Feature
Lead Scoring and Grading
Maropost
Maropost
7.7
Responses: 14
Verified Feature
Optimove
Optimove
9.1
Responses: 11
Verified Feature
Lead Nurturing
Maropost
Maropost
7.7
Responses: 16
Verified Feature
Optimove
Optimove
8.8
Responses: 14
Verified Feature
Online Behavior Tracking
Maropost
Maropost
7.3
Responses: 17
Optimove
Optimove
8.6
Responses: 11
Verified Feature
Automated Alerts and Tasks
Maropost
Maropost
7.9
Responses: 16
Verified Feature
Optimove
Optimove
8.9
Responses: 12
Verified Feature
CRM Lead Integration
Maropost
Maropost
7.8
Responses: 20
Verified Feature
Optimove
Optimove
9.2
Responses: 17
Verified Feature
Marketing Operations
ROI Tracking
Maropost
Maropost
8.2
Responses: 12
Optimove
Optimove
8.7
Responses: 20
Data Collection
Maropost
Maropost
8.5
Responses: 14
Optimove
Optimove
8.9
Responses: 22
Customer Insights
Maropost
Maropost
7.9
Responses: 13
Optimove
Optimove
9.3
Responses: 20
Multi-User Access
Maropost
Maropost
7.8
Responses: 12
Optimove
Optimove
9.1
Responses: 19
Spend Management
Maropost
Maropost
Not enough data available
Optimove
Optimove
Not enough data available
White Label
Maropost
Maropost
Not enough data available
Optimove
Optimove
Not enough data available
Intelligence
Marketing Performance Measurement
Maropost
Maropost
Feature Not Available
Optimove
Optimove
8.9
Responses: 15
Verified Feature
Predictive Modeling
Maropost
Maropost
Not enough data available
Optimove
Optimove
8.8
Responses: 16
Verified Feature
Recommendation Engine
Maropost
Maropost
Feature Not Available
Optimove
Optimove
9.0
Responses: 15
Verified Feature
Campaign Management
Program Management
Maropost
Maropost
8.3
Responses: 21
Optimove
Optimove
9.3
Responses: 21
Verified Feature
Event / Webinar Marketing
Maropost
Maropost
8.3
Responses: 15
Optimove
Optimove
8.8
Responses: 7
Calendaring
Maropost
Maropost
7.9
Responses: 11
Optimove
Optimove
9.5
Responses: 22
Verified Feature
Budgeting
Maropost
Maropost
8.7
Responses: 10
Optimove
Optimove
9.7
Responses: 5
Social
Social Listening
Maropost
Maropost
8.5
Responses: 9
Optimove
Optimove
Not enough data available
Social Sharing
Maropost
Maropost
8.1
Responses: 13
Verified Feature
Optimove
Optimove
Not enough data available
Social Campaigns
Maropost
Maropost
7.7
Responses: 11
Verified Feature
Optimove
Optimove
9.2
Responses: 6
Social Engagement
Maropost
Maropost
7.7
Responses: 10
Optimove
Optimove
Not enough data available
Social Ads
Maropost
Maropost
8.1
Responses: 9
Verified Feature
Optimove
Optimove
Not enough data available
Campaign Activity
Campaign Insights
Maropost
Maropost
8.2
Responses: 15
Optimove
Optimove
9.0
Responses: 24
Reports and Dashboards
Maropost
Maropost
8.1
Responses: 16
Optimove
Optimove
8.7
Responses: 24
Campaign Stickiness
Maropost
Maropost
8.1
Responses: 13
Optimove
Optimove
8.7
Responses: 19
Multichannel Tracking
Maropost
Maropost
7.8
Responses: 10
Optimove
Optimove
9.1
Responses: 21
Brand Optimization
Maropost
Maropost
8.7
Responses: 13
Optimove
Optimove
8.0
Responses: 17
Predictive Analytics
Maropost
Maropost
Not enough data available
Optimove
Optimove
Not enough data available
Reporting & Analytics
Basic Reporting
Maropost
Maropost
7.8
Responses: 41
Verified Feature
Optimove
Optimove
9.3
Responses: 23
Verified Feature
Web Analytics
Maropost
Maropost
7.1
Responses: 25
Verified Feature
Optimove
Optimove
9.0
Responses: 8
Verified Feature
ROI Analytics
Maropost
Maropost
7.1
Responses: 14
Verified Feature
Optimove
Optimove
8.7
Responses: 18
Verified Feature
Revenue Analytics
Maropost
Maropost
6.9
Responses: 14
Verified Feature
Optimove
Optimove
8.8
Responses: 23
Verified Feature
SEO / Keyword Analytics
Maropost
Maropost
7.6
Responses: 11
Optimove
Optimove
9.7
Responses: 5
Platform
Customization
Maropost
Maropost
8.4
Responses: 19
Verified Feature
Optimove
Optimove
7.5
Responses: 8
Verified Feature
Workflow Capability
Maropost
Maropost
8.3
Responses: 17
Verified Feature
Optimove
Optimove
Not enough data available
User, Role, and Access Management
Maropost
Maropost
8.7
Responses: 18
Verified Feature
Optimove
Optimove
8.1
Responses: 8
Verified Feature
Internationalization
Maropost
Maropost
8.5
Responses: 9
Optimove
Optimove
Not enough data available
Sandbox / Test Environments
Maropost
Maropost
8.5
Responses: 12
Verified Feature
Optimove
Optimove
9.0
Responses: 5
Verified Feature
Performance and Reliability
Maropost
Maropost
8.9
Responses: 19
Verified Feature
Optimove
Optimove
9.5
Responses: 7
Verified Feature
Output Document Generation
Maropost
Maropost
9.1
Responses: 11
Verified Feature
Optimove
Optimove
8.7
Responses: 5
Verified Feature
Integration
Data Import & Export Tools
Maropost
Maropost
8.4
Responses: 16
Verified Feature
Optimove
Optimove
7.1
Responses: 7
Verified Feature
Integration APIs
Maropost
Maropost
8.4
Responses: 18
Verified Feature
Optimove
Optimove
8.6
Responses: 6
Verified Feature
Breadth of Partner Applications
Maropost
Maropost
8.8
Responses: 11
Verified Feature
Optimove
Optimove
8.3
Responses: 6
Verified Feature
Reviewers' Company Size
Reviewers of Maropost were most often representing companies in the Small-Business segment, while reviewers for Optimove were more commonly in the Mid-Market segment.
Small-Business
(50 or fewer emp.)
Maropost
Maropost
66.0%
Optimove
Optimove
21.5%
Mid-Market
(51-1000 emp.)
Maropost
Maropost
28.3%
Optimove
Optimove
58.5%
Enterprise
(> 1000 emp.)
Maropost
Maropost
5.7%
Optimove
Optimove
20.0%
Reviewers' Industry
Maropost
Maropost Industry
Marketing and Advertising
27.9%
Health, Wellness and Fitness
14.4%
Retail
6.7%
Internet
6.7%
Publishing
4.8%
Other
39.4%
Optimove
Optimove Industry
Gambling & Casinos
63.1%
Marketing and Advertising
6.2%
Entertainment
4.6%
Sports
3.1%
Retail
3.1%
Other
20.0%
Reviews
Most Helpful Favorable Review
Maropost
Mike H.
Consultant in Marketing and Advertising

The Maropost delivery has been above and beyond any system we have used to date. Their teams knowledge of delivery needs, combined with their contacts inside of the necessary companies, has been instrumental in ensuring all of our clients receive maximum...

Optimove
Robert J. B.
User in Music

The ease of use when targeting potential customers.

Most Helpful Critical Review
Maropost
Lynn M.
Administrator in Health, Wellness and Fitness

My manager emailed asking kindly to cancel. The ceo accidentally responded to her and an employee telling them to ignore it. When my manager replied back to the CEO she was upset and said if they didn't cancel our account she'd take this to the BBB. He...

Optimove
GI
Industry Analyst / Tech Writer in Investment Management

Optimove makes unnecessary updates, sometimes it is not obvious how to calculate the required metrics and performance

Discussions
Maropost
Maropost Discussions
What is pricing?
1 comment
Melodie M.
MM
Hey Melodie, Please email me at ross@maropost.com as i would need to know more in terms of volume etc... to provide a quote. Cheers, Ross AndrewRead more
Monty the Mongoose crying
Maropost has no more discussions with answers
Optimove
Optimove Discussions
How much does Optimove cost?
1 comment
Offical Response from Optimove
Optimove is priced using a monthly subscription model, typically a few thousand dollars per month. Pricing tiers are based on the number of separate customer...Read more
Does Optimove provide professional services?
1 comment
Offical Response from Optimove
Yes! Optimove offers a complete set of professional services for clients who want even more assistance with their customer marketing automation journey....Read more
Does Optimove implement predictive analytics?
1 comment
Offical Response from Optimove
Absolutely! Optimove’s predictive behavior modeling applies mathematical and statistical techniques to transactional, behavioral and demographic data in...Read more
Screenshots
Maropost
Maropost Screenshots
Optimove
Optimove Screenshots
Ask Maropost a QuestionContact MaropostAsk Optimove a QuestionContact Optimove
Need help?
I can help.
Kate
Learning about Business Software?
Ask the community