# Maropost Marketing Cloud vs SAP Engagement Cloud (formerly SAP Emarsys) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Maropost Marketing Cloud excels in **customer support** , with users highlighting the 24/7 live chat and dedicated Customer Success Manager as standout features. This level of support is particularly appreciated by small businesses looking for responsive assistance.
- **Users say** that SAP Engagement Cloud (formerly SAP Emarsys) offers a **user-friendly dashboard** that simplifies the process of creating automations and campaigns. Reviewers appreciate how quickly they can generate reports and analyze data, making it a strong choice for mid-market companies.
- **According to verified reviews** , Maropost Marketing Cloud is praised for its **powerful automation and journey builder** , which allows users to create complex workflows easily. This feature is particularly beneficial for businesses that rely on detailed customer journeys.
- **Reviewers mention** that while SAP Engagement Cloud provides good integration capabilities, some users find it challenging to connect data from various systems. However, those who successfully integrate report improved communication with customers, showcasing the platform's potential when set up correctly.
- **Users highlight** Maropost's **advanced segmentation and personalization** features, which enable targeted marketing efforts. This capability is especially valuable for small businesses aiming to enhance their customer engagement through tailored messaging.
- **G2 reviewers note** that while SAP Engagement Cloud has a slightly lower satisfaction score, it still offers a robust set of features for **campaign management**. Users appreciate the ease of use, but some express a desire for more comprehensive support during the initial setup phase.



| | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 145 | 636 | 
| **Largest Market Segment** | Small-Business (69.8% of reviews) | Mid-Market (53.2% of reviews) | 
| **Entry Level Price** | Contact Us | $ | 

---
## Top Pros & Cons

### Maropost Marketing Cloud

Pros:
- Ease of Use (2 reviews)
- Segmentation (2 reviews)

Cons:
- Copying Issues (1 reviews)
- Difficult Learning (1 reviews)

### SAP Engagement Cloud (formerly SAP Emarsys)

Pros:
- Ease of Use (82 reviews)
- Automation (61 reviews)

Cons:
- Missing Features (43 reviews)
- Learning Curve (42 reviews)

---
## Ratings Comparison
| Rating | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
  | **Meets Requirements** | 8.7 (115 reviews) | 8.3 (406 reviews) | 
  | **Ease of Use** | 8.3 (115 reviews) | 8.2 (413 reviews) | 
  | **Ease of Setup** | 8.4 (58 reviews) | 7.2 (219 reviews) | 
  | **Ease of Admin** | 8.8 (57 reviews) | 8.2 (172 reviews) | 
  | **Quality of Support** | 9.0 (113 reviews) | 8.4 (400 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (59 reviews) | 8.5 (173 reviews) | 
  | **Product Direction (% positive)** | 8.7 (114 reviews) | 8.9 (381 reviews) | 

---
## Pricing

### Maropost Marketing Cloud

#### Entry-Level Pricing

Plan: Essentials

Price: Contact Us

Key Features:
- Segmentation
- Journey Builder
- Dynamic Content

[Browse all 3 editions](https://www.g2.com/products/maropost-marketing-cloud/pricing)

#### Free Trial

No

### SAP Engagement Cloud (formerly SAP Emarsys)

#### Entry-Level Pricing

Plan: ESSENTIAL

Price: $

Description: Achieve your most essential objectives through marketing personalization and automation.


[Browse all 3 editions](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Maropost Marketing Cloud** | 8.3/10 | 65 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.7/10 | 297 |

#### Email Marketing

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Building and Personalizing Emails** | 8.4 (57 reviews) ✓ Verified | 8.7 (264 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.9 (58 reviews) ✓ Verified | 8.7 (249 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.3 (59 reviews) ✓ Verified | 8.5 (258 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.6 (48 reviews) ✓ Verified | 8.3 (234 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Landing Pages and Forms** | 7.9 (33 reviews) ✓ Verified | 7.0 (158 reviews) ✓ Verified | 
| **Dynamic Content** | 7.8 (40 reviews) ✓ Verified | 8.0 (191 reviews) ✓ Verified | 
| **A/B Testing** | 7.8 (47 reviews) ✓ Verified | 8.1 (218 reviews) ✓ Verified | 
| **Mobile Optimized** | 8.5 (45 reviews) ✓ Verified | 8.0 (215 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 8.3 (32 reviews) ✓ Verified | 7.8 (158 reviews) | 

#### Lead Management

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Marketing Lead Database** | 8.3 (32 reviews) | 7.9 (174 reviews) ✓ Verified | 
| **Data Quality Management** | 8.1 (38 reviews) ✓ Verified | 7.8 (192 reviews) ✓ Verified | 
| **Segmentation** | 8.6 (49 reviews) ✓ Verified | 8.5 (243 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 8.1 (25 reviews) ✓ Verified | 7.8 (161 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.0 (28 reviews) ✓ Verified | 8.0 (159 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 7.7 (28 reviews) | 8.2 (183 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 8.2 (27 reviews) ✓ Verified | 7.8 (146 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.1 (33 reviews) ✓ Verified | 8.2 (144 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Program Management** | 8.4 (34 reviews) | 8.2 (182 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 8.3 (25 reviews) | 7.8 (122 reviews) | 
| **Calendaring** | 8.4 (22 reviews) | 7.6 (113 reviews) ✓ Verified | 
| **Budgeting** | 8.5 (20 reviews) | 7.0 (84 reviews) | 

#### Social

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Social Listening** | Feature Not Available | 7.3 (93 reviews) | 
| **Social Sharing** | Feature Not Available | 7.5 (103 reviews) ✓ Verified | 
| **Social Campaigns** | Feature Not Available | 7.4 (101 reviews) ✓ Verified | 
| **Social Media Engagement** | Feature Not Available | 7.4 (93 reviews) ✓ Verified | 
| **Social Media Advertising** | Feature Not Available | 7.5 (104 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Basic Reporting** | 8.1 (54 reviews) ✓ Verified | 8.0 (238 reviews) ✓ Verified | 
| **Web Analytics** | 7.7 (37 reviews) ✓ Verified | 7.8 (176 reviews) ✓ Verified | 
| **ROI Analytics** | 7.6 (24 reviews) ✓ Verified | 7.6 (165 reviews) ✓ Verified | 
| **Revenue Analytics** | 7.7 (25 reviews) ✓ Verified | 7.4 (173 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 8.1 (20 reviews) | 7.4 (109 reviews) | 

#### Platform

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Customization ** | 8.5 (30 reviews) ✓ Verified | 7.6 (154 reviews) ✓ Verified | 
| **Workflow Capability** | 8.5 (28 reviews) ✓ Verified | 8.1 (136 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.8 (29 reviews) ✓ Verified | 8.5 (152 reviews) ✓ Verified | 
| **Internationalization** | 8.7 (19 reviews) | 7.9 (106 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 8.3 (22 reviews) ✓ Verified | 6.8 (107 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.9 (29 reviews) ✓ Verified | 8.5 (137 reviews) ✓ Verified | 
| **Output Document Generation** | 8.8 (20 reviews) ✓ Verified | 7.6 (103 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | 6.5 (29 reviews) | 
| **Multi-step Planning** | Feature Not Available | 6.1 (28 reviews) | 
| **Cross-system Integration** | Feature Not Available | 6.4 (30 reviews) | 
| **Adaptive Learning** | Feature Not Available | 6.4 (29 reviews) | 
| **Proactive Assistance** | Feature Not Available | 6.6 (29 reviews) | 
| **Decision Making** | Feature Not Available | 6.7 (29 reviews) | 

#### Integration

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Data Import & Export Tools** | 8.6 (26 reviews) ✓ Verified | 7.8 (159 reviews) ✓ Verified | 
| **Integration APIs** | 8.4 (29 reviews) ✓ Verified | 7.6 (152 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 8.4 (21 reviews) ✓ Verified | 7.4 (117 reviews) ✓ Verified | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Maropost Marketing Cloud** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.9/10 | 49 |

#### Metrics

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 7.8 (35 reviews) | 
| **Engagement** | Not enough data | 8.1 (38 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.0 (30 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.0 (34 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.1 (33 reviews) | 
| **Retention** | Not enough data | 8.3 (35 reviews) | 
| **Return** | Not enough data | 7.8 (33 reviews) | 
| **Conversions** | Not enough data | 8.3 (36 reviews) | 
| **Funnels** | Not enough data | 8.0 (33 reviews) | 

#### Reporting

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.0 (40 reviews) | 
| **Trending** | Not enough data | 8.1 (37 reviews) | 
| **Retroactive Reporting** | Not enough data | 7.8 (35 reviews) | 
| **Segmentation** | Not enough data | 8.6 (39 reviews) | 
| **Mobile Reporting** | Not enough data | 8.1 (37 reviews) | 
| **Unification Across Devices** | Not enough data | 7.9 (32 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 7.7 (37 reviews) | 

#### Other

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **User Data** | Not enough data | 8.2 (35 reviews) | 
| **Site Search Reporting** | Not enough data | 8.0 (32 reviews) | 
| **Load Time Monitoring** | Not enough data | 8.0 (29 reviews) | 
| **Campaign Tracking** | Not enough data | 8.4 (36 reviews) | 
| **E-Commerce** | Not enough data | 8.2 (31 reviews) | 
| **Promotional Messages** | Not enough data | 8.4 (31 reviews) | 
| **Administration Alerts** | Not enough data | 7.7 (34 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 7.1 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (8 reviews) | 
| **Decision Making** | Not enough data | 7.1 (8 reviews) | 

#### Administration

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **API / Integrations** | Not enough data | 7.1 (38 reviews) | 
| **QA Testing** | Not enough data | 7.5 (36 reviews) | 
| **Performance and Reliability** | Not enough data | 8.3 (40 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.5 (40 reviews) | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Maropost Marketing Cloud** | 9.5/10 | 6 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.1/10 | 100 |

#### Administration

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Template Creation** | 9.4 (6 reviews) | 8.2 (82 reviews) | 
| **Preset Template Availability** | 9.7 (5 reviews) | 7.9 (75 reviews) | 
| **Custom Unsubscribe** | 9.2 (6 reviews) | 7.8 (75 reviews) | 
| **Email Segmentation** | 9.7 (6 reviews) | 8.6 (85 reviews) | 
| **Detailed Server Logs** | 9.7 (5 reviews) | 7.1 (58 reviews) | 
| **Notifications** | 9.4 (6 reviews) | 7.8 (65 reviews) | 

#### Integrations

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Webhooks** | 9.7 (5 reviews) | 7.8 (48 reviews) | 
| **Event Tracking API** | 9.7 (5 reviews) | 7.8 (58 reviews) | 
| **Mail Send API** | 9.3 (5 reviews) | 8.0 (58 reviews) | 
| **Spam Filter Testing** | 9.7 (6 reviews) | 7.7 (58 reviews) | 

#### Platform

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Custom Tracking Domain** | 9.7 (6 reviews) | 8.1 (55 reviews) | 
| **Multiple Domains** | 9.4 (6 reviews) | 7.9 (54 reviews) | 
| **Dedicated IP** | 9.3 (5 reviews) | 8.3 (49 reviews) | 
| **Documentation** | 9.7 (6 reviews) | 7.8 (64 reviews) | 
| **Sender Reputation Management** | 9.4 (6 reviews) | 8.2 (59 reviews) | 
| **Tracking & Reporting** | 9.2 (6 reviews) | 8.4 (73 reviews) | 
| **Enterprise Scalability** | 9.7 (5 reviews) | 8.0 (55 reviews) | 
| **Performance and Reliability** | 9.7 (6 reviews) | 8.4 (70 reviews) | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Maropost Marketing Cloud** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.5/10 | 106 |

#### Diagnosis

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **IP Address ** | Not enough data | 6.9 (61 reviews) | 
| **Domains** | Not enough data | 7.3 (66 reviews) | 
| **Content ** | Not enough data | 7.8 (72 reviews) | 
| **Policy Compliance** | Not enough data | 7.4 (65 reviews) | 

#### Tracking

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Processing Time** | Not enough data | 7.3 (70 reviews) | 
| **Placement ** | Not enough data | 7.1 (61 reviews) | 
| **Open Rate** | Not enough data | 8.2 (86 reviews) | 
| **Time to Open** | Not enough data | 8.0 (80 reviews) | 
| **Alerts** | Not enough data | 7.3 (59 reviews) | 

#### Reporting

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Campaign Performance** | Not enough data | 8.2 (93 reviews) | 
| **Domain Reputation** | Not enough data | 7.6 (80 reviews) | 
| **Brand Reputation** | Not enough data | 7.6 (72 reviews) | 
| **Blacklist and Whitelist** | Not enough data | 7.6 (77 reviews) | 

#### Agentic AI - Email Deliverability

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (18 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (18 reviews) | 
| **Adaptive Learning** | Not enough data | 7.2 (18 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (18 reviews) | 
| **Decision Making** | Not enough data | 7.2 (18 reviews) | 

### Digital Experience Platforms (DXP)

| Product | Score | Reviews |
|---|---|---|
| **Maropost Marketing Cloud** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.8/10 | 12 |

#### Analytics

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Web Analytics** | Not enough data | 8.8 (8 reviews) | 
| **Campaign Tracking** | Not enough data | 8.8 (8 reviews) | 
| **Audience Insights** | Not enough data | 9.0 (8 reviews) | 
| **Reports & Dashboards** | Not enough data | 8.9 (9 reviews) | 
| **Personalization** | Not enough data | 8.1 (8 reviews) | 
| **Marketing Automation** | Not enough data | 9.1 (9 reviews) | 

#### Content Management

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | 9.2 (10 reviews) | 
| **Asset Management** | Not enough data | 8.5 (9 reviews) | 
| **Portals and Sites** | Not enough data | Feature Not Available | 

#### Design & Development

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **No-Code App Development** | Not enough data | 9.0 (8 reviews) | 
| **Low-Code App Development** | Not enough data | 9.0 (8 reviews) | 
| **Self-Service Capabilities** | Not enough data | 8.2 (10 reviews) | 

#### Agentic AI - Digital Experience Platforms

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Location-Based Marketing

| Product | Score | Reviews |
|---|---|---|
| **Maropost Marketing Cloud** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.3/10 | 16 |

#### Administration

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Integration** | Not enough data | 7.0 (10 reviews) | 
| **Geofencing** | Not enough data | 7.0 (10 reviews) | 
| **Wi-Fi Marketing** | Not enough data | 6.5 (9 reviews) | 
| **Beacons** | Not enough data | 6.5 (8 reviews) | 
| **IP Geolocation** | Not enough data | 7.5 (10 reviews) | 

#### Agentic AI - Location-Based Marketing Features

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### Marketing

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Geolocation** | Not enough data | 7.7 (11 reviews) | 
| **Campaign Automation** | Not enough data | 8.0 (10 reviews) | 
| **Analytics** | Not enough data | 8.2 (11 reviews) | 
| **Security Compliance** | Not enough data | 7.6 (11 reviews) | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **Maropost Marketing Cloud** | 8.3/10 | 15 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.2/10 | 142 |

#### Visitor Behavior

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Monitoring** | 8.2 (10 reviews) ✓ Verified | 8.5 (94 reviews) ✓ Verified | 
| **Targeting** | 7.7 (11 reviews) ✓ Verified | 8.8 (101 reviews) ✓ Verified | 
| **Guided Selling** | 7.6 (7 reviews) | 8.2 (79 reviews) ✓ Verified | 

#### Templates

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Library** | 8.0 (10 reviews) | 8.0 (96 reviews) ✓ Verified | 
| **Customization** | 8.2 (12 reviews) | 8.6 (98 reviews) ✓ Verified | 
| **Optimization** | 8.5 (12 reviews) | 8.5 (95 reviews) ✓ Verified | 

#### Personalization

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Recommendation** | 7.8 (10 reviews) ✓ Verified | 8.6 (104 reviews) ✓ Verified | 
| **Content** | 8.3 (11 reviews) ✓ Verified | 8.4 (93 reviews) ✓ Verified | 
| **Cart Abandonment** | 6.9 (8 reviews) ✓ Verified | 8.5 (96 reviews) ✓ Verified | 
| **Search** | Feature Not Available | 8.4 (69 reviews) ✓ Verified | 
| **Personalization Engine** | 7.4 (9 reviews) ✓ Verified | 8.7 (86 reviews) ✓ Verified | 
| **Product Recommendations** | 8.1 (9 reviews) ✓ Verified | 8.6 (100 reviews) ✓ Verified | 
| **A/B Testing** | 8.5 (14 reviews) ✓ Verified | 8.5 (96 reviews) ✓ Verified | 
| **Personalized Messaging** | 8.9 (12 reviews) ✓ Verified | 8.7 (92 reviews) ✓ Verified | 

#### Multichannel

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Web** | 8.7 (9 reviews) ✓ Verified | 8.3 (86 reviews) ✓ Verified | 
| **Email** | 9.5 (13 reviews) ✓ Verified | 8.9 (117 reviews) ✓ Verified | 
| **Mobile** | 7.1 (8 reviews) ✓ Verified | 8.4 (89 reviews) ✓ Verified | 

#### Administration 

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Marketing Campaigns** | 8.6 (13 reviews) ✓ Verified | 8.7 (105 reviews) ✓ Verified | 
| **Reports & Analytics** | 8.2 (14 reviews) ✓ Verified | 8.5 (111 reviews) ✓ Verified | 
| **User Data** | 8.1 (13 reviews) ✓ Verified | 8.5 (102 reviews) ✓ Verified | 
| **Integrations** | 8.3 (13 reviews) ✓ Verified | 8.2 (90 reviews) ✓ Verified | 

#### Agentic AI - E-Commerce Personalization

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | 5.2 (8 reviews) | 
| **Proactive Assistance** | Feature Not Available | 5.4 (8 reviews) | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Maropost Marketing Cloud** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.5/10 | 33 |

#### Campaigns

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Customize** | Not enough data | 7.7 (24 reviews) | 
| **Scheduling** | Not enough data | 8.3 (26 reviews) | 
| **Retarget** | Not enough data | 7.9 (24 reviews) | 
| **Segmentation** | Not enough data | 8.3 (27 reviews) | 
| **Triggered Notifications** | Not enough data | 8.0 (24 reviews) | 

#### Analytics

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Campaign Performance** | Not enough data | 7.6 (24 reviews) | 
| **Audience Insights** | Not enough data | 7.3 (24 reviews) | 

#### Optimization

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **A/B Testing** | Not enough data | 7.6 (24 reviews) | 
| **Personalization** | Not enough data | 8.2 (25 reviews) | 
| **Rich Notifications** | Not enough data | 7.0 (22 reviews) | 
| **Integrations** | Not enough data | 7.4 (23 reviews) | 

#### Agentic AI - Push Notification

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.5 (13 reviews) | 
| **Adaptive Learning** | Not enough data | 6.4 (13 reviews) | 
| **Proactive Assistance** | Not enough data | 6.4 (13 reviews) | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Maropost Marketing Cloud** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.4/10 | 27 |

#### Segmentation

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.8 (20 reviews) | 
| **Customer Profiles** | Not enough data | 8.9 (19 reviews) | 

#### Targeting

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | 8.7 (19 reviews) | 
| **Contextual Targeting** | Not enough data | 8.3 (17 reviews) | 

#### Triggered Content

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Geofencing** | Not enough data | 8.1 (15 reviews) | 
| **Triggered Emails** | Not enough data | 8.9 (21 reviews) | 
| **Triggered Messages** | Not enough data | 8.9 (19 reviews) | 

#### Personalized Content

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Recommendation Engine** | Not enough data | 8.4 (20 reviews) | 
| **Personalized Discounts** | Not enough data | 9.0 (15 reviews) | 
| **Website Personalization** | Not enough data | 8.6 (17 reviews) | 

#### Agentic AI - Personalization Engines

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 8.3 (6 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.8 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (6 reviews) | 
| **Decision Making** | Not enough data | 8.1 (6 reviews) | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Maropost Marketing Cloud** | 8.2/10 | 28 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Templates

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Text and Themes** | 8.2 (19 reviews) ✓ Verified | Not enough data | 
| **Stock Images** | Feature Not Available | Not enough data | 
| **Proofing** | 8.2 (13 reviews) | Not enough data | 
| **Mobile Responsive** | 7.9 (7 reviews) | Not enough data | 

#### Edit

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Pre-Made** | 8.8 (15 reviews) | Not enough data | 
| **Build** | 8.4 (24 reviews) ✓ Verified | Not enough data | 
| **HTML** | 8.6 (22 reviews) ✓ Verified | Not enough data | 

#### Logistics

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Analytics** | 7.9 (24 reviews) ✓ Verified | Not enough data | 
| **Issues** | 7.9 (22 reviews) ✓ Verified | Not enough data | 
| **Integrations** | 8.3 (22 reviews) | Not enough data | 
| **Shareable Link** | 7.5 (6 reviews) | Not enough data | 

#### Generative AI

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 
| **AI Text Summarization** | Feature Not Available | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Maropost Marketing Cloud** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.0/10 | 31 |

#### Text Messaging

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Bulk SMS** | Not enough data | 8.3 (23 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 7.4 (18 reviews) | 
| **Text Scheduler** | Not enough data | 8.5 (24 reviews) | 
| **Automatic Replies** | Not enough data | 7.7 (17 reviews) | 
| **Automatic URL Shortening** | Not enough data | 8.0 (20 reviews) | 
| **MMS Marketing** | Feature Not Available | 7.1 (18 reviews) | 
| **Personalization** | Not enough data | 8.3 (23 reviews) | 
| **Transactional SMS** | Not enough data | 7.9 (19 reviews) | 

#### SMS Platform

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Reporting** | Not enough data | 7.8 (23 reviews) | 
| **Automation** | Not enough data | 8.6 (23 reviews) | 
| **White Label** | Feature Not Available | 7.4 (17 reviews) | 
| **Text-to-Landline** | Feature Not Available | 6.9 (15 reviews) | 
| **Short Codes** | Feature Not Available | 7.1 (16 reviews) | 
| **API Integration** | Not enough data | 8.2 (19 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | 5.4 (9 reviews) | 
| **Multi-step Planning** | Feature Not Available | 5.4 (9 reviews) | 
| **Cross-system Integration** | Feature Not Available | 6.1 (9 reviews) | 
| **Natural Language Interaction** | Feature Not Available | 5.6 (9 reviews) | 
| **Proactive Assistance** | Feature Not Available | 5.2 (9 reviews) | 
| **Decision Making** | Feature Not Available | 5.6 (9 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Maropost Marketing Cloud** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.2/10 | 59 |

#### Platform Basics

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 8.6 (50 reviews) | 
| **Journey Optimization** | Not enough data | 8.6 (48 reviews) | 

#### Platform Data

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Journey Reporting** | Not enough data | 8.1 (45 reviews) | 
| **Trends Reporting** | Not enough data | 8.0 (47 reviews) | 
| **Dashboards** | Not enough data | 8.4 (51 reviews) | 
| **Advanced Data Filtering** | Not enough data | 7.9 (44 reviews) | 

#### Platform Additional Functionality

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Journey Mapping** | Not enough data | 7.8 (44 reviews) | 
| **Integrations** | Not enough data | 8.1 (42 reviews) | 
| **Automated Alerts** | Not enough data | 7.9 (40 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (10 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (10 reviews) | 
| **Adaptive Learning** | Not enough data | 8.0 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (9 reviews) | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **Maropost Marketing Cloud** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.0/10 | 28 |

#### Loyalty Experience

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Loyalty Engine** | Not enough data | 8.4 (15 reviews) | 
| **Rewards** | Not enough data | 8.6 (15 reviews) | 
| **Membership** | Not enough data | 8.4 (17 reviews) | 
| **Personalization** | Not enough data | 8.5 (22 reviews) | 
| **Gamification** | Not enough data | 7.4 (12 reviews) | 
| **Loyalty Cards** | Not enough data | 7.8 (13 reviews) | 

#### Loyalty Platform

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Communication Tools** | Not enough data | 8.7 (15 reviews) | 
| **Customer Relationship Management (CRM)** | Not enough data | 8.7 (18 reviews) | 
| **Loyalty Analytics** | Not enough data | 8.3 (15 reviews) | 
| **Localization** | Not enough data | 8.5 (16 reviews) | 
| **Integrations** | Not enough data | 8.8 (18 reviews) | 

#### Agentic AI - Loyalty Management

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 7.3 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (6 reviews) | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Maropost Marketing Cloud** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Maropost Marketing Cloud** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Maropost Marketing Cloud** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.6/10 | 91 |

#### Analysis

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Application Attribution** | Not enough data | 8.0 (43 reviews) | 
| **Campaign Analysis** | Not enough data | 8.3 (69 reviews) ✓ Verified | 
| **Uninstall Tracking** | Not enough data | 7.7 (38 reviews) | 
| **Custom Dashboards** | Not enough data | 8.1 (54 reviews) | 

#### Campaigns

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Proximity Marketing** | Not enough data | 7.9 (42 reviews) ✓ Verified | 
| **Push Notifications** | Not enough data | 8.4 (46 reviews) ✓ Verified | 
| **Bulk SMS** | Not enough data | 8.4 (39 reviews) ✓ Verified | 
| **Two-Way Text Messaging** | Not enough data | 7.8 (32 reviews) | 
| **Email Campaigns** | Not enough data | 9.1 (64 reviews) | 
| **Audience Segmentation** | Not enough data | 8.8 (62 reviews) | 

#### Engagement

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Coupons and Promotions** | Not enough data | 8.1 (52 reviews) | 

#### Platform

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Optimization** | Not enough data | 8.4 (59 reviews) | 
| **Integrations - Mobile Marketing** | Not enough data | 8.1 (28 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.3 (43 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.3 (8 reviews) | 
| **Multi-step Planning** | Not enough data | 6.0 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 5.4 (9 reviews) | 
| **Adaptive Learning** | Not enough data | 6.0 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 6.4 (7 reviews) | 
| **Decision Making** | Not enough data | 7.4 (7 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Maropost Marketing Cloud** | 8.5/10 | 26 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.1/10 | 112 |

#### Marketing Operations

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **ROI Tracking** | 8.6 (21 reviews) ✓ Verified | 8.0 (70 reviews) ✓ Verified | 
| **Data Collection** | 8.7 (22 reviews) ✓ Verified | 8.5 (83 reviews) ✓ Verified | 
| **Customer Insights** | 8.3 (21 reviews) ✓ Verified | 8.3 (80 reviews) ✓ Verified | 
| **Multi-User Access** | 8.4 (20 reviews) ✓ Verified | 8.8 (81 reviews) ✓ Verified | 

#### Campaign Activity

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Campaign Insights** | 8.5 (23 reviews) ✓ Verified | 8.3 (94 reviews) ✓ Verified | 
| **Reports and Dashboards** | 8.5 (25 reviews) ✓ Verified | 8.4 (101 reviews) ✓ Verified | 
| **Campaign Stickiness** | 8.5 (21 reviews) ✓ Verified | 8.1 (74 reviews) ✓ Verified | 
| **Multichannel Tracking** | 8.2 (18 reviews) ✓ Verified | 8.0 (75 reviews) ✓ Verified | 
| **Brand Optimization** | 8.9 (22 reviews) ✓ Verified | 8.4 (72 reviews) ✓ Verified | 
| **Predictive Analytics** | Feature Not Available | 8.1 (73 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | 7.2 (16 reviews) | 
| **Cross-system Integration** | Feature Not Available | 7.5 (16 reviews) | 
| **Proactive Assistance** | Feature Not Available | 7.3 (16 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Maropost Marketing Cloud** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (5):** [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Transactional Email Software](https://www.g2.com/categories/transactional-email)

**Unique to Maropost Marketing Cloud (2):** [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization)

**Unique to SAP Engagement Cloud (formerly SAP Emarsys) (10):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification Software](https://www.g2.com/categories/push-notification), [Location-Based Marketing Software](https://www.g2.com/categories/location-based-marketing), [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Maropost Marketing Cloud | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Small-Business** | 69.8% | 23.8% | 
| **Mid-Market** | 24.5% | 53.2% | 
| **Enterprise** | 5.8% | 23.0% | 

### By Industry

#### Maropost Marketing Cloud

- **Marketing and Advertising:** 25.5%
- **Health, Wellness and Fitness:** 16.1%
- **Retail:** 5.8%
- **Internet:** 5.1%
- **Online Media:** 5.1%
- **Media Production:** 3.6%
- **E-Learning:** 3.6%
- **Publishing:** 3.6%
- **Information Technology and Services:** 2.2%
- **Professional Training & Coaching:** 2.2%
- **Other:** 27.0%

#### SAP Engagement Cloud (formerly SAP Emarsys)

- **Retail:** 28.3%
- **Apparel & Fashion:** 10.4%
- **Consumer Goods:** 5.3%
- **Marketing and Advertising:** 4.7%
- **Sporting Goods:** 3.9%
- **Leisure, Travel & Tourism:** 3.5%
- **Entertainment:** 2.0%
- **Computer Software:** 2.0%
- **Health, Wellness and Fitness:** 2.0%
- **Internet:** 1.8%
- **Other:** 36.0%

---
## Alternatives

### Alternatives to Maropost Marketing Cloud

- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1220 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4629 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1138 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14708 reviews)
- [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) — 4.1/5 stars (731 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1356 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14853 reviews)
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7410 reviews)
- [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) — 4.2/5 stars (155 reviews)
- [Emma](https://www.g2.com/products/emma/reviews) — 4.0/5 stars (560 reviews)

### Alternatives to SAP Engagement Cloud (formerly SAP Emarsys)

- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1220 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4629 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (774 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1409 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1356 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14708 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14853 reviews)

---
## Top Discussions

### Maropost Marketing Cloud

- Title: [What is Maropost Marketing Cloud used for?](https://www.g2.com/discussions/what-is-maropost-marketing-cloud-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Maropost Marketing Cloud is a powerful tool for managing email, SMS, and social media campaigns. It helps you segment your audience, personalize messages,..."
- Title: [What is pricing?](https://www.g2.com/discussions/what-is-pricing) — 1 comment, 2 upvotes
  > **Top comment:** "Hey Melodie,

Please email me at ross@maropost.com as i would need to know more in terms of volume etc... to provide a quote.

Cheers,

Ross Andrew"

### SAP Engagement Cloud (formerly SAP Emarsys)

- Title: [Can I add other templates if I don't want to use html?](https://www.g2.com/discussions/44709-can-i-add-other-templates-if-i-don-t-want-to-use-html) — 2 comments, 1 upvote
  > **Top comment:** "Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a..."
- Title: [how much turnvoer my company need before emarsys is worth.](https://www.g2.com/discussions/how-much-turnvoer-my-company-need-before-emarsys-is-worth) — 1 comment, 1 upvote
  > **Top comment:** "Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover."
- Title: [Why don't they have support for training in Spanish?](https://www.g2.com/discussions/42614-por-que-no-tienen-soporte-para-las-capacitaciones-en-espanol) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/maropost-marketing-cloud-vs-sap-engagement-cloud-formerly-sap-emarsys)