# Maropost Marketing Cloud vs Oracle Responsys Comparison

| | Maropost Marketing Cloud | Oracle Responsys | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 3.9 out of 5 | 
| **Total Reviews** | 145 | 130 | 
| **Largest Market Segment** | Small-Business (69.8% of reviews) | Mid-Market (47.6% of reviews) | 
| **Entry Level Price** | Contact Us | No pricing available | 

---
## Top Pros & Cons

### Maropost Marketing Cloud

Pros:
- Ease of Use (2 reviews)
- Segmentation (2 reviews)

Cons:
- Copying Issues (1 reviews)
- Difficult Learning (1 reviews)

### Oracle Responsys

Pros:
- Ease of Use (5 reviews)
- Easy Setup (4 reviews)

Cons:
- Poor Interface Design (2 reviews)
- Poor UX (2 reviews)

---
## Ratings Comparison
| Rating | Maropost Marketing Cloud | Oracle Responsys | 
|---|---|---|
  | **Meets Requirements** | 8.7 (115 reviews) | 7.9 (100 reviews) | 
  | **Ease of Use** | 8.3 (115 reviews) | 6.8 (99 reviews) | 
  | **Ease of Setup** | 8.4 (58 reviews) | 5.8 (46 reviews) | 
  | **Ease of Admin** | 8.8 (57 reviews) | 6.4 (45 reviews) | 
  | **Quality of Support** | 9.0 (113 reviews) | 6.5 (98 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (59 reviews) | 7.1 (45 reviews) | 
  | **Product Direction (% positive)** | 8.7 (114 reviews) | 6.4 (98 reviews) | 

---
## Pricing

### Maropost Marketing Cloud

#### Entry-Level Pricing

Plan: Essentials

Price: Contact Us

Key Features:
- Segmentation
- Journey Builder
- Dynamic Content

[Browse all 3 editions](https://www.g2.com/products/maropost-marketing-cloud/pricing)

#### Free Trial

No

### Oracle Responsys

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Maropost Marketing Cloud** | 8.3/10 | 65 |
| **Oracle Responsys** | 7.8/10 | 54 |

#### Email Marketing

| Feature | Maropost Marketing Cloud | Oracle Responsys | 
|---|---|---|
| **Building and Personalizing Emails** | 8.4 (57 reviews) ✓ Verified | 8.3 (46 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.9 (58 reviews) ✓ Verified | 8.4 (47 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.3 (59 reviews) ✓ Verified | 8.0 (45 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.6 (48 reviews) ✓ Verified | 8.1 (45 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Maropost Marketing Cloud | Oracle Responsys | 
|---|---|---|
| **Landing Pages and Forms** | 7.9 (33 reviews) ✓ Verified | 6.9 (19 reviews) ✓ Verified | 
| **Dynamic Content** | 7.8 (40 reviews) ✓ Verified | 7.9 (47 reviews) ✓ Verified | 
| **A/B Testing** | 7.8 (47 reviews) ✓ Verified | 7.8 (48 reviews) ✓ Verified | 
| **Mobile Optimized** | 8.5 (45 reviews) ✓ Verified | 7.5 (38 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 8.3 (32 reviews) ✓ Verified | 7.7 (33 reviews) | 

#### Lead Management

| Feature | Maropost Marketing Cloud | Oracle Responsys | 
|---|---|---|
| **Marketing Lead Database** | 8.3 (32 reviews) | 8.0 (16 reviews) ✓ Verified | 
| **Data Quality Management** | 8.1 (38 reviews) ✓ Verified | 7.6 (34 reviews) ✓ Verified | 
| **Segmentation** | 8.6 (49 reviews) ✓ Verified | 7.3 (42 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 8.1 (25 reviews) ✓ Verified | 7.4 (21 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.0 (28 reviews) ✓ Verified | 8.1 (25 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 7.7 (28 reviews) | 7.6 (26 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 8.2 (27 reviews) ✓ Verified | 8.2 (30 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.1 (33 reviews) ✓ Verified | 8.1 (28 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Maropost Marketing Cloud | Oracle Responsys | 
|---|---|---|
| **Program Management** | 8.4 (34 reviews) | 8.3 (41 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 8.3 (25 reviews) | 8.1 (24 reviews) | 
| **Calendaring** | 8.4 (22 reviews) | 8.4 (25 reviews) ✓ Verified | 
| **Budgeting** | 8.5 (20 reviews) | 7.9 (20 reviews) | 

#### Social

| Feature | Maropost Marketing Cloud | Oracle Responsys | 
|---|---|---|
| **Social Listening** | Feature Not Available | 8.3 (10 reviews) | 
| **Social Sharing** | Feature Not Available | 8.7 (15 reviews) ✓ Verified | 
| **Social Campaigns** | Feature Not Available | 8.2 (15 reviews) ✓ Verified | 
| **Social Media Engagement** | Feature Not Available | 8.1 (15 reviews) ✓ Verified | 
| **Social Media Advertising** | Feature Not Available | 8.4 (15 reviews) | 

#### Reporting & Analytics

| Feature | Maropost Marketing Cloud | Oracle Responsys | 
|---|---|---|
| **Basic Reporting** | 8.1 (54 reviews) ✓ Verified | 7.9 (45 reviews) ✓ Verified | 
| **Web Analytics** | 7.7 (37 reviews) ✓ Verified | 7.9 (25 reviews) ✓ Verified | 
| **ROI Analytics** | 7.6 (24 reviews) ✓ Verified | 7.5 (26 reviews) ✓ Verified | 
| **Revenue Analytics** | 7.7 (25 reviews) ✓ Verified | 7.4 (26 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 8.1 (20 reviews) | 7.9 (19 reviews) | 

#### Platform

| Feature | Maropost Marketing Cloud | Oracle Responsys | 
|---|---|---|
| **Customization ** | 8.5 (30 reviews) ✓ Verified | 7.4 (21 reviews) ✓ Verified | 
| **Workflow Capability** | 8.5 (28 reviews) ✓ Verified | 8.1 (22 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.8 (29 reviews) ✓ Verified | 7.3 (22 reviews) ✓ Verified | 
| **Internationalization** | 8.7 (19 reviews) | 8.0 (14 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 8.3 (22 reviews) ✓ Verified | 6.4 (17 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.9 (29 reviews) ✓ Verified | 8.0 (20 reviews) ✓ Verified | 
| **Output Document Generation** | 8.8 (20 reviews) ✓ Verified | 7.3 (15 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Maropost Marketing Cloud | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Multi-step Planning** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

#### Integration

| Feature | Maropost Marketing Cloud | Oracle Responsys | 
|---|---|---|
| **Data Import & Export Tools** | 8.6 (26 reviews) ✓ Verified | 7.6 (21 reviews) ✓ Verified | 
| **Integration APIs** | 8.4 (29 reviews) ✓ Verified | 7.7 (21 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 8.4 (21 reviews) ✓ Verified | 7.7 (18 reviews) ✓ Verified | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Maropost Marketing Cloud** | 9.5/10 | 6 |
| **Oracle Responsys** | N/A | N/A |

#### Administration

| Feature | Maropost Marketing Cloud | Oracle Responsys | 
|---|---|---|
| **Template Creation** | 9.4 (6 reviews) | Not enough data | 
| **Preset Template Availability** | 9.7 (5 reviews) | Not enough data | 
| **Custom Unsubscribe** | 9.2 (6 reviews) | Not enough data | 
| **Email Segmentation** | 9.7 (6 reviews) | Not enough data | 
| **Detailed Server Logs** | 9.7 (5 reviews) | Not enough data | 
| **Notifications** | 9.4 (6 reviews) | Not enough data | 

#### Integrations

| Feature | Maropost Marketing Cloud | Oracle Responsys | 
|---|---|---|
| **Webhooks** | 9.7 (5 reviews) | Not enough data | 
| **Event Tracking API** | 9.7 (5 reviews) | Not enough data | 
| **Mail Send API** | 9.3 (5 reviews) | Not enough data | 
| **Spam Filter Testing** | 9.7 (6 reviews) | Not enough data | 

#### Platform

| Feature | Maropost Marketing Cloud | Oracle Responsys | 
|---|---|---|
| **Custom Tracking Domain** | 9.7 (6 reviews) | Not enough data | 
| **Multiple Domains** | 9.4 (6 reviews) | Not enough data | 
| **Dedicated IP** | 9.3 (5 reviews) | Not enough data | 
| **Documentation** | 9.7 (6 reviews) | Not enough data | 
| **Sender Reputation Management** | 9.4 (6 reviews) | Not enough data | 
| **Tracking & Reporting** | 9.2 (6 reviews) | Not enough data | 
| **Enterprise Scalability** | 9.7 (5 reviews) | Not enough data | 
| **Performance and Reliability** | 9.7 (6 reviews) | Not enough data | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **Maropost Marketing Cloud** | 8.3/10 | 15 |
| **Oracle Responsys** | N/A | N/A |

#### Visitor Behavior

| Feature | Maropost Marketing Cloud | Oracle Responsys | 
|---|---|---|
| **Monitoring** | 8.2 (10 reviews) ✓ Verified | Not enough data | 
| **Targeting** | 7.7 (11 reviews) ✓ Verified | Not enough data | 
| **Guided Selling** | 7.6 (7 reviews) | Not enough data | 

#### Templates

| Feature | Maropost Marketing Cloud | Oracle Responsys | 
|---|---|---|
| **Library** | 8.0 (10 reviews) | Not enough data | 
| **Customization** | 8.2 (12 reviews) | Not enough data | 
| **Optimization** | 8.5 (12 reviews) | Not enough data | 

#### Personalization

| Feature | Maropost Marketing Cloud | Oracle Responsys | 
|---|---|---|
| **Recommendation** | 7.8 (10 reviews) ✓ Verified | Not enough data | 
| **Content** | 8.3 (11 reviews) ✓ Verified | Not enough data | 
| **Cart Abandonment** | 6.9 (8 reviews) ✓ Verified | Not enough data | 
| **Search** | Feature Not Available | Not enough data | 
| **Personalization Engine** | 7.4 (9 reviews) ✓ Verified | Not enough data | 
| **Product Recommendations** | 8.1 (9 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 8.5 (14 reviews) ✓ Verified | Not enough data | 
| **Personalized Messaging** | 8.9 (12 reviews) ✓ Verified | Not enough data | 

#### Multichannel

| Feature | Maropost Marketing Cloud | Oracle Responsys | 
|---|---|---|
| **Web** | 8.7 (9 reviews) ✓ Verified | Not enough data | 
| **Email** | 9.5 (13 reviews) ✓ Verified | Not enough data | 
| **Mobile** | 7.1 (8 reviews) ✓ Verified | Not enough data | 

#### Administration 

| Feature | Maropost Marketing Cloud | Oracle Responsys | 
|---|---|---|
| **Marketing Campaigns** | 8.6 (13 reviews) ✓ Verified | Not enough data | 
| **Reports & Analytics** | 8.2 (14 reviews) ✓ Verified | Not enough data | 
| **User Data** | 8.1 (13 reviews) ✓ Verified | Not enough data | 
| **Integrations** | 8.3 (13 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - E-Commerce Personalization

| Feature | Maropost Marketing Cloud | Oracle Responsys | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Maropost Marketing Cloud** | N/A | N/A |
| **Oracle Responsys** | 7.7/10 | 8 |

#### Campaigns

| Feature | Maropost Marketing Cloud | Oracle Responsys | 
|---|---|---|
| **Customize** | Not enough data | 7.5 (8 reviews) | 
| **Scheduling** | Not enough data | 8.8 (8 reviews) | 
| **Retarget** | Not enough data | 8.6 (7 reviews) | 
| **Segmentation** | Not enough data | 8.3 (8 reviews) | 
| **Triggered Notifications** | Not enough data | 8.1 (8 reviews) | 

#### Analytics

| Feature | Maropost Marketing Cloud | Oracle Responsys | 
|---|---|---|
| **Campaign Performance** | Not enough data | 8.5 (8 reviews) | 
| **Audience Insights** | Not enough data | 7.5 (8 reviews) | 

#### Optimization

| Feature | Maropost Marketing Cloud | Oracle Responsys | 
|---|---|---|
| **A/B Testing** | Not enough data | 6.7 (8 reviews) | 
| **Personalization** | Not enough data | 6.7 (8 reviews) | 
| **Rich Notifications** | Not enough data | 7.1 (7 reviews) | 
| **Integrations** | Not enough data | 7.1 (8 reviews) | 

#### Agentic AI - Push Notification

| Feature | Maropost Marketing Cloud | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Maropost Marketing Cloud** | 8.2/10 | 28 |
| **Oracle Responsys** | N/A | N/A |

#### Templates

| Feature | Maropost Marketing Cloud | Oracle Responsys | 
|---|---|---|
| **Text and Themes** | 8.2 (19 reviews) ✓ Verified | Not enough data | 
| **Stock Images** | Feature Not Available | Not enough data | 
| **Proofing** | 8.2 (13 reviews) | Not enough data | 
| **Mobile Responsive** | 7.9 (7 reviews) | Not enough data | 

#### Edit

| Feature | Maropost Marketing Cloud | Oracle Responsys | 
|---|---|---|
| **Pre-Made** | 8.8 (15 reviews) | Not enough data | 
| **Build** | 8.4 (24 reviews) ✓ Verified | Not enough data | 
| **HTML** | 8.6 (22 reviews) ✓ Verified | Not enough data | 

#### Logistics

| Feature | Maropost Marketing Cloud | Oracle Responsys | 
|---|---|---|
| **Analytics** | 7.9 (24 reviews) ✓ Verified | Not enough data | 
| **Issues** | 7.9 (22 reviews) ✓ Verified | Not enough data | 
| **Integrations** | 8.3 (22 reviews) | Not enough data | 
| **Shareable Link** | 7.5 (6 reviews) | Not enough data | 

#### Generative AI

| Feature | Maropost Marketing Cloud | Oracle Responsys | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 
| **AI Text Summarization** | Feature Not Available | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | Maropost Marketing Cloud | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Maropost Marketing Cloud** | N/A | N/A |
| **Oracle Responsys** | N/A | N/A |

#### Text Messaging

| Feature | Maropost Marketing Cloud | Oracle Responsys | 
|---|---|---|
| **Bulk SMS** | Not enough data | Not enough data | 
| **Two-Way Text Messaging** | Not enough data | Not enough data | 
| **Text Scheduler** | Not enough data | Not enough data | 
| **Automatic Replies** | Not enough data | Not enough data | 
| **Automatic URL Shortening** | Not enough data | Not enough data | 
| **MMS Marketing** | Feature Not Available | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Transactional SMS** | Not enough data | Not enough data | 

#### SMS Platform

| Feature | Maropost Marketing Cloud | Oracle Responsys | 
|---|---|---|
| **Reporting** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 
| **Text-to-Landline** | Feature Not Available | Not enough data | 
| **Short Codes** | Feature Not Available | Not enough data | 
| **API Integration** | Not enough data | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Maropost Marketing Cloud | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Multi-step Planning** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Maropost Marketing Cloud** | N/A | N/A |
| **Oracle Responsys** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Maropost Marketing Cloud | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Maropost Marketing Cloud** | N/A | N/A |
| **Oracle Responsys** | 8.4/10 | 8 |

#### Analysis

| Feature | Maropost Marketing Cloud | Oracle Responsys | 
|---|---|---|
| **Application Attribution** | Not enough data | 8.1 (8 reviews) ✓ Verified | 
| **Campaign Analysis** | Not enough data | 8.5 (8 reviews) ✓ Verified | 
| **Uninstall Tracking** | Not enough data | 8.6 (6 reviews) ✓ Verified | 
| **Custom Dashboards** | Not enough data | 7.8 (6 reviews) ✓ Verified | 

#### Campaigns

| Feature | Maropost Marketing Cloud | Oracle Responsys | 
|---|---|---|
| **Proximity Marketing** | Not enough data | 8.3 (8 reviews) | 
| **Push Notifications** | Not enough data | 7.5 (8 reviews) ✓ Verified | 
| **Bulk SMS** | Not enough data | 8.6 (7 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 8.1 (7 reviews) ✓ Verified | 
| **Email Campaigns** | Not enough data | 9.2 (6 reviews) ✓ Verified | 
| **Audience Segmentation** | Not enough data | 8.9 (6 reviews) ✓ Verified | 

#### Engagement

| Feature | Maropost Marketing Cloud | Oracle Responsys | 
|---|---|---|
| **Coupons and Promotions** | Not enough data | 8.5 (8 reviews) ✓ Verified | 

#### Platform

| Feature | Maropost Marketing Cloud | Oracle Responsys | 
|---|---|---|
| **Optimization** | Not enough data | 8.8 (8 reviews) ✓ Verified | 
| **Integrations - Mobile Marketing** | Not enough data | 8.8 (8 reviews) | 
| **Internationalization** | Not enough data | 8.5 (8 reviews) ✓ Verified | 

#### Agentic AI - Mobile Marketing

| Feature | Maropost Marketing Cloud | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Maropost Marketing Cloud** | 8.5/10 | 26 |
| **Oracle Responsys** | N/A | N/A |

#### Marketing Operations

| Feature | Maropost Marketing Cloud | Oracle Responsys | 
|---|---|---|
| **ROI Tracking** | 8.6 (21 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | 8.7 (22 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | 8.3 (21 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | 8.4 (20 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | Feature Not Available | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 

#### Campaign Activity

| Feature | Maropost Marketing Cloud | Oracle Responsys | 
|---|---|---|
| **Campaign Insights** | 8.5 (23 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | 8.5 (25 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | 8.5 (21 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | 8.2 (18 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | 8.9 (22 reviews) ✓ Verified | Not enough data | 
| **Predictive Analytics** | Feature Not Available | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Maropost Marketing Cloud | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 

---
## Categories
**Shared Categories (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Maropost Marketing Cloud (6):** [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Transactional Email Software](https://www.g2.com/categories/transactional-email)

**Unique to Oracle Responsys (2):** [Push Notification Software](https://www.g2.com/categories/push-notification), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | Maropost Marketing Cloud | Oracle Responsys | 
|---|---|---|
| **Small-Business** | 69.8% | 13.7% | 
| **Mid-Market** | 24.5% | 47.6% | 
| **Enterprise** | 5.8% | 38.7% | 

### By Industry

#### Maropost Marketing Cloud

- **Marketing and Advertising:** 25.5%
- **Health, Wellness and Fitness:** 16.1%
- **Retail:** 5.8%
- **Internet:** 5.1%
- **Online Media:** 5.1%
- **Media Production:** 3.6%
- **E-Learning:** 3.6%
- **Publishing:** 3.6%
- **Information Technology and Services:** 2.2%
- **Professional Training & Coaching:** 2.2%
- **Other:** 27.0%

#### Oracle Responsys

- **Marketing and Advertising:** 26.6%
- **Retail:** 8.9%
- **Financial Services:** 7.3%
- **Information Technology and Services:** 4.8%
- **Internet:** 4.0%
- **Sporting Goods:** 4.0%
- **Computer Software:** 3.2%
- **Insurance:** 2.4%
- **Hospitality:** 2.4%
- **Consumer Goods:** 2.4%
- **Other:** 33.9%

---
## Alternatives

### Alternatives to Maropost Marketing Cloud

- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1199 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14682 reviews)
- [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) — 4.1/5 stars (722 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1350 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14738 reviews)
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7391 reviews)
- [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) — 4.2/5 stars (155 reviews)
- [Emma](https://www.g2.com/products/emma/reviews) — 4.0/5 stars (555 reviews)

### Alternatives to Oracle Responsys

- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1199 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (619 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1681 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3133 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) — 4.2/5 stars (155 reviews)
- [Listrak](https://www.g2.com/products/listrak/reviews) — 4.5/5 stars (305 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)

---
## Top Discussions

### Maropost Marketing Cloud

- Title: [What is Maropost Marketing Cloud used for?](https://www.g2.com/discussions/what-is-maropost-marketing-cloud-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Maropost Marketing Cloud is a powerful tool for managing email, SMS, and social media campaigns. It helps you segment your audience, personalize messages,..."
- Title: [What is pricing?](https://www.g2.com/discussions/what-is-pricing) — 1 comment, 2 upvotes
  > **Top comment:** "Hey Melodie,

Please email me at ross@maropost.com as i would need to know more in terms of volume etc... to provide a quote.

Cheers,

Ross Andrew"

### Oracle Responsys

- Title: [Marketing to Millenials](https://www.g2.com/discussions/marketing-to-millenials) — 2 comments, 1 upvote
  > **Top comment:** "I think most marketers use Oracle Responsys and if anyone wants to migrate their marketing automation system, you can choose Oracle Responsys for your..."
- Title: [What is Oracle Responsys used for?](https://www.g2.com/discussions/what-is-oracle-responsys-used-for) — 1 comment
  > **Top comment:** "Oracle Responsys is used for enterprise-grade digital marketing orchestration. In plain terms, it helps large organizations plan, execute, and measure..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/maropost-marketing-cloud-vs-oracle-responsys)