# MarketSight vs Qualtrics Strategy & Research Comparison --- ## AI Generated Summary - **G2 reviewers report** that Qualtrics Strategy & Research excels in user experience, with many praising its **intuitive interface** and the ability to create detailed surveys easily. Users appreciate the flexibility in question types and the seamless integration with other tools, making it a strong choice for those who prioritize usability. - **Users say** MarketSight stands out for its capability to handle large datasets efficiently. Reviewers highlight how quickly they can generate **crosstabs and charts** , which helps in deriving insights from complex data sets, making it particularly beneficial for users needing robust analytical tools. - **According to verified reviews** , Qualtrics Strategy & Research has a significant edge in **quality of support** , with users noting responsive assistance and helpful resources. This support can be crucial for teams that may need guidance during their survey processes. - **Reviewers mention** that while MarketSight is straightforward to use, it may not offer the same level of **customization** as Qualtrics. Users have expressed a desire for more flexibility in tailoring their surveys, which can be a limitation for those with specific needs. - **G2 reviewers highlight** that Qualtrics Strategy & Research has a higher overall satisfaction score, reflecting a more positive user experience. Many users appreciate the **ease of setting up surveys** and the depth of features available, which can enhance their research capabilities. - **Users report** that MarketSight's strength lies in its **data visualization capabilities** , allowing users to quickly interpret results. However, some have noted that its integration options are less robust compared to Qualtrics, which could limit its effectiveness in more complex workflows. | | MarketSight | Qualtrics Strategy & Research | |---|---|---| | **Star Rating** | 4.1 out of 5 | 4.4 out of 5 | | **Total Reviews** | 26 | 3,017 | | **Largest Market Segment** | Small-Business (45.8% of reviews) | Enterprise (45.0% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Top Pros & Cons ### MarketSight **Not enough data** ### Qualtrics Strategy & Research Pros: - Ease of Use (295 reviews) - Survey Creation (246 reviews) Cons: - Survey Issues (79 reviews) - Survey Limitations (62 reviews) --- ## Ratings Comparison | Rating | MarketSight | Qualtrics Strategy & Research | |---|---|---| | **Meets Requirements** | 8.6 (22 reviews) | 8.9 (2516 reviews) | | **Ease of Use** | 7.5 (21 reviews) | 8.5 (2521 reviews) | | **Ease of Setup** | 8.1 (7 reviews) | 8.3 (1070 reviews) | | **Ease of Admin** | 6.9 (6 reviews) | 8.4 (1036 reviews) | | **Quality of Support** | 7.2 (23 reviews) | 8.7 (2190 reviews) | | **Has the product been a good partner in doing business?** | 7.8 (6 reviews) | 8.7 (964 reviews) | | **Product Direction (% positive)** | 8.4 (22 reviews) | 8.1 (2428 reviews) | --- ## Pricing ### MarketSight #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Qualtrics Strategy & Research #### Entry-Level Pricing No pricing available #### Free Trial Yes --- ## Features Comparison By Category ### Business Intelligence | Product | Score | Reviews | |---|---|---| | **MarketSight** | N/A | N/A | | **Qualtrics Strategy & Research** | N/A | N/A | #### Reports | Feature | MarketSight | Qualtrics Strategy & Research | |---|---|---| | **Reports Interface** | Not enough data | Not enough data | | **Steps to Answer** | Not enough data | Not enough data | | **Graphs and Charts** | Not enough data | Not enough data | | **Score Cards** | Not enough data | Not enough data | | **Dashboards** | Not enough data | Not enough data | #### Self Service | Feature | MarketSight | Qualtrics Strategy & Research | |---|---|---| | **Calculated Fields** | Not enough data | Not enough data | | **Data Column Filtering** | Not enough data | Not enough data | | **Data Discovery** | Not enough data | Not enough data | | **Search** | Not enough data | Not enough data | | **Collaboration / Workflow** | Not enough data | Not enough data | | **Automodeling** | Not enough data | Not enough data | #### Advanced Analytics | Feature | MarketSight | Qualtrics Strategy & Research | |---|---|---| | **Predictive Analytics** | Not enough data | Not enough data | | **Data Visualization** | Not enough data | Not enough data | | **Big Data Services** | Not enough data | Not enough data | #### Building Reports | Feature | MarketSight | Qualtrics Strategy & Research | |---|---|---| | **Data Transformation** | Not enough data | Not enough data | | **Data Modeling** | Not enough data | Not enough data | | **WYSIWYG Report Design** | Not enough data | Not enough data | | **Integration APIs** | Not enough data | Not enough data | #### Platform | Feature | MarketSight | Qualtrics Strategy & Research | |---|---|---| | **Mobile User Support** | Not enough data | Not enough data | | **Customization ** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | | **Internationalization** | Not enough data | Not enough data | | **Sandbox / Test Environments** | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | | **Breadth of Partner Applications** | Not enough data | Not enough data | ### Data Visualization | Product | Score | Reviews | |---|---|---| | **MarketSight** | N/A | N/A | | **Qualtrics Strategy & Research** | N/A | N/A | #### Reports | Feature | MarketSight | Qualtrics Strategy & Research | |---|---|---| | **Reports Interface** | Not enough data | Not enough data | | **Steps to Answer** | Not enough data | Not enough data | | **Graphs and Charts** | Not enough data | Not enough data | | **Score Cards** | Not enough data | Not enough data | | **Dashboards** | Not enough data | Not enough data | #### Reports | Feature | MarketSight | Qualtrics Strategy & Research | |---|---|---| | **Reports Interface** | Not enough data | Not enough data | | **Share Reports** | Not enough data | Not enough data | | **Steps to Answer** | Not enough data | Not enough data | #### Generative AI | Feature | MarketSight | Qualtrics Strategy & Research | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | #### Visualization | Feature | MarketSight | Qualtrics Strategy & Research | |---|---|---| | **Graphs and Charts** | Not enough data | Not enough data | | **Score Cards** | Not enough data | Not enough data | | **Dashboards** | Not enough data | Not enough data | | **Formats** | Not enough data | Not enough data | #### Data Updates | Feature | MarketSight | Qualtrics Strategy & Research | |---|---|---| | **Historical Snapshots** | Not enough data | Not enough data | | **Real-Time Updating** | Not enough data | Not enough data | #### Collaboration | Feature | MarketSight | Qualtrics Strategy & Research | |---|---|---| | **Sharing** | Not enough data | Not enough data | | **Co-Editing** | Not enough data | Not enough data | | **Devices** | Not enough data | Not enough data | #### Data Updates | Feature | MarketSight | Qualtrics Strategy & Research | |---|---|---| | **Historical Snapshots** | Not enough data | Not enough data | | **Real-Time Updating** | Not enough data | Not enough data | | **Email Reports** | Not enough data | Not enough data | ### User Research | Product | Score | Reviews | |---|---|---| | **MarketSight** | N/A | N/A | | **Qualtrics Strategy & Research** | 7.6/10 | 20 | #### User Response Methods | Feature | MarketSight | Qualtrics Strategy & Research | |---|---|---| | **Survey** | Not enough data | 8.8 (15 reviews) | | **Video Snippets** | Not enough data | 6.3 (8 reviews) | | **Video Interview** | Not enough data | 5.7 (7 reviews) | | **Photo Submission** | Not enough data | 7.3 (8 reviews) | | **Text/Notes** | Not enough data | 8.3 (9 reviews) | #### Participant Selection | Feature | MarketSight | Qualtrics Strategy & Research | |---|---|---| | **In-App** | Not enough data | 6.9 (9 reviews) | | **In-Store** | Not enough data | 6.9 (8 reviews) | | **On-Site** | Not enough data | 7.5 (8 reviews) | | **Recruitment Pool** | Not enough data | 8.1 (8 reviews) | #### Insights | Feature | MarketSight | Qualtrics Strategy & Research | |---|---|---| | **Analytics** | Not enough data | 9.0 (13 reviews) | | **Collaboration** | Not enough data | 8.0 (9 reviews) | | **Sorting** | Not enough data | 8.8 (10 reviews) | #### Generative AI | Feature | MarketSight | Qualtrics Strategy & Research | |---|---|---| | **AI Text Summarization** | Not enough data | 7.3 (8 reviews) | ### Statistical Analysis | Product | Score | Reviews | |---|---|---| | **MarketSight** | N/A | N/A | | **Qualtrics Strategy & Research** | 8.0/10 | 14 | #### Administration | Feature | MarketSight | Qualtrics Strategy & Research | |---|---|---| | **Quality Control** | Not enough data | 8.5 (12 reviews) | | **Data Sampling** | Not enough data | 8.2 (12 reviews) | | **Collaboration** | Not enough data | 8.9 (12 reviews) | #### Capabilities | Feature | MarketSight | Qualtrics Strategy & Research | |---|---|---| | **Data Visualization** | Not enough data | 8.3 (12 reviews) | | **Survival Analysis** | Not enough data | 8.5 (12 reviews) | | **Risk Data Attributes** | Not enough data | 8.3 (11 reviews) | | **Cost Analysis** | Not enough data | 8.1 (12 reviews) | #### Methodology | Feature | MarketSight | Qualtrics Strategy & Research | |---|---|---| | **ANOVA Support** | Not enough data | 8.3 (10 reviews) | | **Regression** | Not enough data | 7.0 (10 reviews) | | **Time Series Analysis** | Not enough data | 7.1 (11 reviews) | #### Generative AI | Feature | MarketSight | Qualtrics Strategy & Research | |---|---|---| | **AI Text Generation** | Not enough data | 7.4 (9 reviews) | | **AI Text Summarization** | Not enough data | 7.7 (10 reviews) | ### Experience Management | Product | Score | Reviews | |---|---|---| | **MarketSight** | N/A | N/A | | **Qualtrics Strategy & Research** | 7.5/10 | 12 | #### Analytics | Feature | MarketSight | Qualtrics Strategy & Research | |---|---|---| | **Net Promoter Score (NPS)** | Not enough data | 8.3 (8 reviews) | | **Customer Satisfaction (CSAT) Score** | Not enough data | 8.7 (9 reviews) | | **Customer Effort Score (CES)** | Not enough data | 8.3 (8 reviews) | | **Gamification** | Not enough data | 7.3 (8 reviews) | #### Customization | Feature | MarketSight | Qualtrics Strategy & Research | |---|---|---| | **Stakeholder Management** | Not enough data | 7.9 (8 reviews) | | **Multilanguage Support** | Not enough data | 7.8 (9 reviews) | | **Multiple Branding Support** | Not enough data | 8.1 (7 reviews) | | **Vertical-specific Solutions** | Not enough data | 8.6 (7 reviews) | #### Generative AI | Feature | MarketSight | Qualtrics Strategy & Research | |---|---|---| | **AI Text Generation** | Not enough data | 6.4 (7 reviews) | | **AI Text Summarization** | Not enough data | 6.4 (7 reviews) | #### Agentic AI - Experience Management | Feature | MarketSight | Qualtrics Strategy & Research | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | 6.3 (5 reviews) | | **Natural Language Interaction** | Not enough data | 5.7 (5 reviews) | | **Proactive Assistance** | Not enough data | Not enough data | ### Market Intelligence | Product | Score | Reviews | |---|---|---| | **MarketSight** | 8.2/10 | 10 | | **Qualtrics Strategy & Research** | 6.9/10 | 11 | #### Data collection | Feature | MarketSight | Qualtrics Strategy & Research | |---|---|---| | **Natural Language Processing (NLP)** | 9.2 (6 reviews) | 7.1 (7 reviews) | | **Data Sources** | 8.1 (7 reviews) ✓ Verified | 7.4 (7 reviews) | | **Custom Research Sources** | 8.3 (7 reviews) | 8.1 (7 reviews) | | **Lead Enrichment** | 7.9 (7 reviews) ✓ Verified | 6.9 (6 reviews) | | **Advanced Data Collection** | 8.3 (7 reviews) ✓ Verified | 6.9 (7 reviews) | #### Segment Trending | Feature | MarketSight | Qualtrics Strategy & Research | |---|---|---| | **Web** | 7.2 (6 reviews) | 6.0 (7 reviews) | | **Social** | 8.1 (6 reviews) | 6.1 (6 reviews) | | **Benchmarks** | 8.1 (6 reviews) ✓ Verified | 7.4 (7 reviews) | | **Finance ** | 8.1 (6 reviews) | 5.7 (7 reviews) | #### Analysis | Feature | MarketSight | Qualtrics Strategy & Research | |---|---|---| | **Custom Dashboards** | 8.1 (8 reviews) ✓ Verified | 7.2 (9 reviews) | | **Reports** | 8.1 (9 reviews) ✓ Verified | 7.7 (8 reviews) | | **Integrations** | 9.3 (7 reviews) ✓ Verified | 5.8 (8 reviews) | #### Platform | Feature | MarketSight | Qualtrics Strategy & Research | |---|---|---| | **Search** | 7.5 (8 reviews) ✓ Verified | 7.0 (9 reviews) | | **User, Role, And Access Management** | 8.8 (8 reviews) ✓ Verified | 6.9 (8 reviews) | | **Mobile User Support** | 7.9 (7 reviews) ✓ Verified | 6.9 (9 reviews) | | **Alerts** | 7.6 (7 reviews) ✓ Verified | 6.0 (8 reviews) | | **Collaboration** | 8.1 (8 reviews) ✓ Verified | 7.1 (8 reviews) | | **Compliance** | 9.0 (7 reviews) | 7.1 (8 reviews) | #### Agentic AI - Market Intelligence | Feature | MarketSight | Qualtrics Strategy & Research | |---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Survey | Product | Score | Reviews | |---|---|---| | **MarketSight** | N/A | N/A | | **Qualtrics Strategy & Research** | 8.5/10 | 511 | #### Survey Management | Feature | MarketSight | Qualtrics Strategy & Research | |---|---|---| | **Survey Builder** | Not enough data | 9.0 (458 reviews) | | **Question Types** | Not enough data | 9.1 (455 reviews) | | **Templates** | Not enough data | 8.4 (398 reviews) | | **Survey Distribution** | Not enough data | 8.9 (451 reviews) | #### Survey Customization | Feature | MarketSight | Qualtrics Strategy & Research | |---|---|---| | **Branching/Skip Logic** | Not enough data | 8.9 (434 reviews) | | **Branding** | Not enough data | 8.5 (395 reviews) | | **Multimedia Support** | Not enough data | 8.5 (359 reviews) | | **Multilingual Surveys** | Not enough data | 8.6 (313 reviews) | #### Survey Insights | Feature | MarketSight | Qualtrics Strategy & Research | |---|---|---| | **Reporting & Analytics** | Not enough data | 8.5 (453 reviews) | | **BI Tools Integration** | Not enough data | 8.4 (291 reviews) | | **Data Exporting** | Not enough data | 8.7 (440 reviews) | | **Permissions** | Not enough data | 8.5 (386 reviews) | #### Agentic AI - Survey | Feature | MarketSight | Qualtrics Strategy & Research | |---|---|---| | **Adaptive Learning** | Not enough data | 7.6 (12 reviews) | | **Proactive Assistance** | Not enough data | 7.6 (12 reviews) | | **Decision Making** | Not enough data | 8.3 (14 reviews) | ### Brand Intelligence | Product | Score | Reviews | |---|---|---| | **MarketSight** | N/A | N/A | | **Qualtrics Strategy & Research** | 8.7/10 | 83 | #### Brand Signals | Feature | MarketSight | Qualtrics Strategy & Research | |---|---|---| | **Comparison** | Not enough data | 8.8 (66 reviews) | | **AI** | Not enough data | 8.2 (65 reviews) | | **Brand Health** | Not enough data | 9.0 (65 reviews) | #### Brand Analytics | Feature | MarketSight | Qualtrics Strategy & Research | |---|---|---| | **Trend Analysis** | Not enough data | 8.8 (68 reviews) | | **Tracking** | Not enough data | 8.7 (69 reviews) | ### Consumer Insights Platforms | Product | Score | Reviews | |---|---|---| | **MarketSight** | N/A | N/A | | **Qualtrics Strategy & Research** | N/A | N/A | #### Survey Design - Consumer Insights Platforms | Feature | MarketSight | Qualtrics Strategy & Research | |---|---|---| | **Multi-Use Methodologies** | Not enough data | Not enough data | | **Industry & Locale Adaptability** | Not enough data | Not enough data | | **Behavioral & Adaptive Logic Guidance** | Not enough data | Not enough data | | **Self-Serve Survey Builder** | Not enough data | Not enough data | | **AI Smart Probes** | Not enough data | Not enough data | #### Audience Access - Consumer Insights Platforms | Feature | MarketSight | Qualtrics Strategy & Research | |---|---|---| | **Flexible Audience Options** | Not enough data | Not enough data | | **Customer Data Upload** | Not enough data | Not enough data | | **Consumer Panels** | Not enough data | Not enough data | #### Data Collection - Consumer Insights Platforms | Feature | MarketSight | Qualtrics Strategy & Research | |---|---|---| | **Rapid Research** | Not enough data | Not enough data | | **Quality Assurance** | Not enough data | Not enough data | | **Mobile / Mixed Mode** | Not enough data | Not enough data | #### Analytics - Consumer Insights Platforms | Feature | MarketSight | Qualtrics Strategy & Research | |---|---|---| | **AI-Powered Insights** | Not enough data | Not enough data | | **Qualitative Research Support** | Not enough data | Not enough data | | **Benchmarking & Norms** | Not enough data | Not enough data | #### Collaboration - Consumer Insights Platforms | Feature | MarketSight | Qualtrics Strategy & Research | |---|---|---| | **Dashboards & Embedded Integrations** | Not enough data | Not enough data | | **Embeddable Reports** | Not enough data | Not enough data | | **Shared Workspaces** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Market Intelligence Software](https://www.g2.com/categories/market-intelligence) **Unique to MarketSight (1):** [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools) **Unique to Qualtrics Strategy & Research (6):** [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence), [Survey Software](https://www.g2.com/categories/survey), [Experience Management Software](https://www.g2.com/categories/experience-management), [Statistical Analysis Software](https://www.g2.com/categories/statistical-analysis), [User Research Tools](https://www.g2.com/categories/user-research), [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms) --- ## Reviewer Demographics ### By Company Size | Segment | MarketSight | Qualtrics Strategy & Research | |---|---|---| | **Small-Business** | 45.8% | 21.7% | | **Mid-Market** | 41.7% | 33.4% | | **Enterprise** | 12.5% | 45.0% | ### By Industry #### MarketSight - **Market Research:** 54.2% - **Marketing and Advertising:** 12.5% - **Information Technology and Services:** 12.5% - **Management Consulting:** 8.3% - **Telecommunications:** 4.2% - **Pharmaceuticals:** 4.2% - **Financial Services:** 4.2% #### Qualtrics Strategy & Research - **Higher Education:** 21.1% - **Education Management:** 11.7% - **Research:** 7.7% - **Information Technology and Services:** 6.7% - **Market Research:** 4.3% - **Hospital & Health Care:** 3.6% - **Marketing and Advertising:** 3.3% - **Financial Services:** 2.7% - **Computer Software:** 2.6% - **Non-Profit Organization Management:** 2.4% - **Other:** 33.9% --- ## Alternatives ### Alternatives to MarketSight - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9102 reviews) - [Crunchbase](https://www.g2.com/products/crunchbase/reviews) — 4.4/5 stars (407 reviews) - [Canva](https://www.g2.com/products/canva/reviews) — 4.7/5 stars (7527 reviews) - [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) — 4.6/5 stars (5521 reviews) - 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[AskNicely](https://www.g2.com/products/asknicely/reviews) — 4.7/5 stars (1050 reviews) - [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) — 4.4/5 stars (1037 reviews) - [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1004 reviews) - [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (953 reviews) - [IBM SPSS Statistics](https://www.g2.com/products/ibm-spss-statistics/reviews) — 4.2/5 stars (928 reviews) - [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (472 reviews) --- ## Top Discussions ### MarketSight No discussions available for this product. ### Qualtrics Strategy & Research - Title: [Is qualtrics better than SurveyMonkey?](https://www.g2.com/discussions/is-qualtrics-better-than-surveymonkey) — 3 comments, 1 upvote > **Top comment:** "Yes in so many ways from the customized survey creation to the dashboards that align with them. With the ability to upload data and automate processes the..." - Title: [Is there a possibility of adding customer support in IST time?](https://www.g2.com/discussions/49676-is-there-a-possibility-of-adding-customer-support-in-ist-time) — 3 comments, 1 upvote > **Top comment:** "need id" - Title: [What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project](https://www.g2.com/discussions/what-would-be-the-best-way-to-restart-on-the-basics-as-i-am-having-a-little-trouble-on-trying-to-get-and-start-an-existing-project) — 3 comments, 1 upvote > **Top comment:** "Qualtrics has great training. Check out the help section located in the top right of your account after you log in." - Title: [What is Qualtrics CoreXM used for?](https://www.g2.com/discussions/what-is-qualtrics-corexm-used-for) — 2 comments, 2 upvotes > **Top comment:** "The CoreXM product is used to build, optimize and analyze market research surveys. It includes tools to optimize, share, and report on results." - Title: [How can I use Qualtrics Research Core more at my University?](https://www.g2.com/discussions/15594-how-can-i-use-qualtrics-research-core-more-at-my-university) — 2 comments, 1 upvote > **Top comment:** "Does your University have a subscription to Qualtrics. We have faculty who use it for research all the time." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/marketsight-vs-qualtrics-strategy-research)