# MarketMuse, Siteimprove vs BrightEdge Comparison | | MarketMuse | Siteimprove | BrightEdge | |---|---|---|---| | **Star Rating** | 4.6 out of 5 | 4.6 out of 5 | 4.4 out of 5 | | **Total Reviews** | 216 | 432 | 814 | | **Largest Market Segment** | Small-Business (72.0% of reviews) | Enterprise (48.7% of reviews) | Enterprise (40.1% of reviews) | | **Entry Level Price** | $0.00 | No pricing available | No pricing available | --- ## Top Pros & Cons ### MarketMuse Pros: - Ease of Use (2 reviews) - Features (2 reviews) Cons: - Dashboard Issues (1 reviews) - Expensive (1 reviews) ### Siteimprove Pros: - Ease of Use (27 reviews) - Helpful (25 reviews) Cons: - Complex Usability (15 reviews) - Difficult Learning (10 reviews) ### BrightEdge Pros: - AI Features (43 reviews) - Valuable Insights (34 reviews) Cons: - Learning Curve (20 reviews) - Slow Loading (10 reviews) --- ## Ratings Comparison | Rating | MarketMuse | Siteimprove | BrightEdge | |---|---|---|---| | **Meets Requirements** | 9.1 (142 reviews) | 9.1 (351 reviews) | 8.8 (670 reviews) | | **Ease of Use** | 8.7 (141 reviews) | 8.7 (352 reviews) | 8.0 (679 reviews) | | **Ease of Setup** | 8.6 (53 reviews) | 8.9 (231 reviews) | 8.2 (380 reviews) | | **Ease of Admin** | 8.8 (52 reviews) | 8.8 (230 reviews) | 8.6 (259 reviews) | | **Quality of Support** | 9.1 (118 reviews) | 9.2 (330 reviews) | 9.3 (660 reviews) | | **Has the product been a good partner in doing business?** | 9.2 (53 reviews) | 9.4 (228 reviews) | 9.1 (271 reviews) | | **Product Direction (% positive)** | 9.4 (127 reviews) | 9.0 (341 reviews) | 9.2 (661 reviews) | --- ## Pricing ### MarketMuse #### Entry-Level Pricing Plan: Free Price: $0.00 Description: Start generating better revenue with your content for no cost. Key Features: - No time limit - 1 user - 10 queries per month [Browse all 4 editions](https://www.g2.com/products/marketmuse/pricing) #### Free Trial Yes ### Siteimprove #### Entry-Level Pricing No pricing available #### Free Trial No information available ### BrightEdge #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Digital Analytics | Product | Score | Reviews | |---|---|---| | **MarketMuse** | N/A | N/A | | **Siteimprove** | 8.5/10 | 160 | | **BrightEdge** | N/A | N/A | #### Metrics | Feature | MarketMuse | Siteimprove | BrightEdge | |---|---|---|---| | **Sessions - Digital Analytics** | Not enough data | 8.8 (122 reviews) | Not enough data | | **Engagement** | Not enough data | 8.7 (113 reviews) | Not enough data | | **Entry and Exit Pages** | Not enough data | 8.6 (113 reviews) | Not enough data | | **Standard Event Tracking** | Not enough data | 8.4 (102 reviews) | Not enough data | | **Custom Event Tracking** | Not enough data | 8.3 (94 reviews) | Not enough data | | **Retention** | Not enough data | 8.4 (100 reviews) | Not enough data | | **Return** | Not enough data | 8.3 (97 reviews) | Not enough data | | **Conversions** | Not enough data | 8.1 (90 reviews) | Not enough data | | **Funnels** | Not enough data | 8.2 (91 reviews) | Not enough data | #### Reporting | Feature | MarketMuse | Siteimprove | BrightEdge | |---|---|---|---| | **Real-Time Reporting** | Not enough data | 8.5 (109 reviews) | Not enough data | | **Trending** | Not enough data | 8.4 (108 reviews) | Not enough data | | **Retroactive Reporting** | Not enough data | 8.2 (50 reviews) | Not enough data | | **Segmentation** | Not enough data | 8.4 (98 reviews) | Not enough data | | **Mobile Reporting** | Not enough data | 8.2 (100 reviews) | Not enough data | | **Unification Across Devices** | Not enough data | Feature Not Available | Not enough data | | **Custom Reports and Dashboards** | Not enough data | 8.7 (115 reviews) | Not enough data | #### Other | Feature | MarketMuse | Siteimprove | BrightEdge | |---|---|---|---| | **User Data** | Not enough data | 8.6 (112 reviews) | Not enough data | | **Site Search Reporting** | Not enough data | 8.5 (112 reviews) | Not enough data | | **Load Time Monitoring** | Not enough data | 8.6 (106 reviews) | Not enough data | | **Campaign Tracking** | Not enough data | 8.3 (86 reviews) | Not enough data | | **E-Commerce** | Not enough data | Feature Not Available | Not enough data | | **Promotional Messages** | Not enough data | Feature Not Available | Not enough data | | **Administration Alerts** | Not enough data | Feature Not Available | Not enough data | #### Agentic AI - Digital Analytics | Feature | MarketMuse | Siteimprove | BrightEdge | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | #### Administration | Feature | MarketMuse | Siteimprove | BrightEdge | |---|---|---|---| | **API / Integrations** | Not enough data | 7.9 (89 reviews) | Not enough data | | **QA Testing** | Not enough data | 8.5 (93 reviews) | Not enough data | | **Performance and Reliability** | Not enough data | 8.9 (133 reviews) | Not enough data | | **User, Role, and Access Management** | Not enough data | 8.8 (132 reviews) | Not enough data | ### Content Marketing | Product | Score | Reviews | |---|---|---| | **MarketMuse** | N/A | N/A | | **Siteimprove** | N/A | N/A | | **BrightEdge** | N/A | N/A | #### Content Creation | Feature | MarketMuse | Siteimprove | BrightEdge | |---|---|---|---| | **Content Creation Tools** | Not enough data | Not enough data | Not enough data | | **Content Curation** | Not enough data | Not enough data | Not enough data | | **Buyer Personas** | Not enough data | Not enough data | Not enough data | | **Content Management** | Not enough data | Not enough data | Not enough data | #### Optimization | Feature | MarketMuse | Siteimprove | BrightEdge | |---|---|---|---| | **SEO** | Not enough data | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | Not enough data | | **Dashboards & Reporting** | Not enough data | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | Not enough data | | **ROI Reporting** | Not enough data | Not enough data | Not enough data | #### Logistics | Feature | MarketMuse | Siteimprove | BrightEdge | |---|---|---|---| | **Customizable Templated Workflows** | Not enough data | Not enough data | Not enough data | | **Internal Communication** | Not enough data | Not enough data | Not enough data | | **Version Control** | Not enough data | Not enough data | Not enough data | | **Editing and Approval Tools** | Not enough data | Not enough data | Not enough data | | **Distribution Features** | Not enough data | Not enough data | Not enough data | | **Integrations & APIs** | Not enough data | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | ### Digital Governance | Product | Score | Reviews | |---|---|---| | **MarketMuse** | N/A | N/A | | **Siteimprove** | 8.3/10 | 141 | | **BrightEdge** | N/A | N/A | #### Monitoring | Feature | MarketMuse | Siteimprove | BrightEdge | |---|---|---|---| | **Digital Media Monitoring** | Not enough data | 7.4 (45 reviews) | Not enough data | | **Compliance Monitoring** | Not enough data | 8.9 (122 reviews) ✓ Verified | Not enough data | | **Social Media Monitoring** | Not enough data | 6.5 (40 reviews) | Not enough data | #### Administration | Feature | MarketMuse | Siteimprove | BrightEdge | |---|---|---|---| | **User, Role, and Access Management ** | Not enough data | 8.7 (129 reviews) ✓ Verified | Not enough data | | **Policies and Controls** | Not enough data | 8.9 (125 reviews) ✓ Verified | Not enough data | | **Security** | Not enough data | 8.6 (98 reviews) ✓ Verified | Not enough data | | **Reporting** | Not enough data | 8.5 (122 reviews) ✓ Verified | Not enough data | #### Standards | Feature | MarketMuse | Siteimprove | BrightEdge | |---|---|---|---| | **Brand Design Consistency ** | Not enough data | 8.2 (108 reviews) ✓ Verified | Not enough data | | **SEO Standards** | Not enough data | 8.6 (111 reviews) ✓ Verified | Not enough data | | **Internationalization** | Not enough data | 7.9 (69 reviews) | Not enough data | | **Web Accessibility** | Not enough data | 9.1 (89 reviews) ✓ Verified | Not enough data | #### Agentic AI - Digital Governance | Feature | MarketMuse | Siteimprove | BrightEdge | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | ### SEO Tools | Product | Score | Reviews | |---|---|---| | **MarketMuse** | 8.4/10 | 93 | | **Siteimprove** | 6.9/10 | 166 | | **BrightEdge** | 8.2/10 | 603 | #### SEO Auditing & Monitoring | Feature | MarketMuse | Siteimprove | BrightEdge | |---|---|---|---| | **SEO Alerting** | Feature Not Available | 8.1 (70 reviews) | 8.3 (416 reviews) | | **SEO Auditing** | 8.6 (35 reviews) | 8.5 (63 reviews) | 8.7 (421 reviews) | | **SEO Change Tracking** | Feature Not Available | 8.1 (62 reviews) | 8.6 (415 reviews) | | **Technical SEO** | Feature Not Available | 8.5 (62 reviews) | 8.5 (418 reviews) | #### Agentic AI - SEO Tools | Feature | MarketMuse | Siteimprove | BrightEdge | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | 5.3 (5 reviews) | 8.0 (65 reviews) | | **Multi-step Planning** | Not enough data | 5.3 (5 reviews) | 7.8 (62 reviews) | | **Cross-system Integration** | Not enough data | 5.7 (5 reviews) | 7.6 (63 reviews) | | **Adaptive Learning** | Not enough data | 5.3 (5 reviews) | 7.8 (60 reviews) | | **Natural Language Interaction** | Not enough data | 5.0 (5 reviews) | 7.8 (60 reviews) | | **Proactive Assistance** | Not enough data | 5.7 (5 reviews) | 7.8 (61 reviews) | | **Decision Making** | Not enough data | 5.7 (5 reviews) | 7.9 (63 reviews) | #### SEO Content & Rankings | Feature | MarketMuse | Siteimprove | BrightEdge | |---|---|---|---| | **Link Building** | 6.9 (44 reviews) | 7.8 (90 reviews) | 7.1 (471 reviews) | | **Keyword Research** | 9.1 (82 reviews) | 7.9 (109 reviews) | 9.1 (572 reviews) | | **SERP Rank Tracking** | 8.4 (52 reviews) | 7.5 (80 reviews) | 8.9 (540 reviews) | | **Localization** | Feature Not Available | 7.3 (66 reviews) | 8.0 (379 reviews) | | **Content Insights** | 8.8 (40 reviews) | 7.7 (53 reviews) | 8.8 (421 reviews) | #### SEO Reporting | Feature | MarketMuse | Siteimprove | BrightEdge | |---|---|---|---| | **Competitor Analysis** | 8.9 (73 reviews) | 7.3 (90 reviews) | 8.7 (566 reviews) | | **Data Visualization** | 8.4 (43 reviews) | 8.2 (81 reviews) | 8.5 (431 reviews) | | **Custom Reports** | 7.7 (29 reviews) | 7.8 (85 reviews) | 8.5 (430 reviews) | | **White Label** | Feature Not Available | 7.4 (62 reviews) | 7.7 (321 reviews) | #### Generative AI | Feature | MarketMuse | Siteimprove | BrightEdge | |---|---|---|---| | **AI Text Generation** | 8.7 (5 reviews) | 6.1 (34 reviews) | 7.9 (227 reviews) | | **AI Text Summarization** | Feature Not Available | 6.0 (34 reviews) | 7.9 (216 reviews) | ### Digital Accessibility Platforms | Product | Score | Reviews | |---|---|---| | **MarketMuse** | N/A | N/A | | **Siteimprove** | 8.2/10 | 221 | | **BrightEdge** | N/A | N/A | #### Monitoring | Feature | MarketMuse | Siteimprove | BrightEdge | |---|---|---|---| | **Compliance Monitoring** | Not enough data | 8.8 (189 reviews) | Not enough data | | **Real-Time Monitoring** | Not enough data | 7.7 (66 reviews) | Not enough data | | **Dynamic Crawling** | Not enough data | 8.6 (183 reviews) | Not enough data | | **Task Management** | Not enough data | 8.0 (99 reviews) | Not enough data | #### Reporting | Feature | MarketMuse | Siteimprove | BrightEdge | |---|---|---|---| | **Prioritization** | Not enough data | 8.7 (105 reviews) | Not enough data | | **Site Comparison** | Not enough data | 7.9 (90 reviews) | Not enough data | #### Automation | Feature | MarketMuse | Siteimprove | BrightEdge | |---|---|---|---| | **Automated Testing** | Not enough data | 8.2 (96 reviews) | Not enough data | | **Automated Scan** | Not enough data | 8.6 (101 reviews) | Not enough data | #### Functionality | Feature | MarketMuse | Siteimprove | BrightEdge | |---|---|---|---| | **Automated Regression Testing** | Not enough data | Feature Not Available | Not enough data | | **Customizable Testing Tools** | Not enough data | 8.0 (133 reviews) | Not enough data | | **Multi-User Testing** | Not enough data | 8.0 (112 reviews) | Not enough data | | **Filtering ** | Not enough data | 8.2 (136 reviews) | Not enough data | | **Overlay Engine** | Not enough data | Feature Not Available | Not enough data | #### Generative AI | Feature | MarketMuse | Siteimprove | BrightEdge | |---|---|---|---| | **AI Text-to-Speech** | Not enough data | Feature Not Available | Not enough data | #### Agentic AI - Digital Accessibility Platforms | Feature | MarketMuse | Siteimprove | BrightEdge | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | ### Content Creation | Product | Score | Reviews | |---|---|---| | **MarketMuse** | 9.3/10 | 9 | | **Siteimprove** | N/A | N/A | | **BrightEdge** | N/A | N/A | #### Planning | Feature | MarketMuse | Siteimprove | BrightEdge | |---|---|---|---| | **Scheduling Integration** | Feature Not Available | Not enough data | Not enough data | #### Publishing | Feature | MarketMuse | Siteimprove | BrightEdge | |---|---|---|---| | **Execute Content Publication** | Feature Not Available | Not enough data | Not enough data | #### Social Media | Feature | MarketMuse | Siteimprove | BrightEdge | |---|---|---|---| | **Social Media Integration** | Feature Not Available | Not enough data | Not enough data | #### Planning | Feature | MarketMuse | Siteimprove | BrightEdge | |---|---|---|---| | **Collaborative Editorial Calendars / Scheduling Content** | Feature Not Available | Not enough data | Not enough data | #### Generative AI | Feature | MarketMuse | Siteimprove | BrightEdge | |---|---|---|---| | **AI Text Generation** | 9.3 (9 reviews) | Not enough data | Not enough data | | **AI Text Generation** | 9.3 (9 reviews) | Not enough data | Not enough data | | **AI Text Summarization** | Feature Not Available | Not enough data | Not enough data | | **AI Text-to-Image** | Feature Not Available | Not enough data | Not enough data | | **AI Text-to-Video** | Feature Not Available | Not enough data | Not enough data | #### Agentic AI - Content Creation | Feature | MarketMuse | Siteimprove | BrightEdge | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | ### Answer Engine Optimization (AEO) | Product | Score | Reviews | |---|---|---| | **MarketMuse** | N/A | N/A | | **Siteimprove** | N/A | N/A | | **BrightEdge** | 8.4/10 | 47 | #### AI Visibility & Tracking | Feature | MarketMuse | Siteimprove | BrightEdge | |---|---|---|---| | **AI Mention Tracking** | Not enough data | Not enough data | 9.0 (32 reviews) | | **AI Search Ranking Insights** | Not enough data | Not enough data | 9.0 (35 reviews) | #### Sentiment & Brand Analysis | Feature | MarketMuse | Siteimprove | BrightEdge | |---|---|---|---| | **AI Sentiment Monitoring** | Not enough data | Not enough data | 8.6 (28 reviews) | | **AI Hallucination Detection** | Not enough data | Not enough data | Feature Not Available | #### Competitive Benchmarking | Feature | MarketMuse | Siteimprove | BrightEdge | |---|---|---|---| | **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | 8.1 (27 reviews) | | **Competitor AI Presence Comparison** | Not enough data | Not enough data | 8.2 (29 reviews) | #### AI Content Optimization | Feature | MarketMuse | Siteimprove | BrightEdge | |---|---|---|---| | **Semantic Optimization for AI Models** | Not enough data | Not enough data | 8.4 (27 reviews) | | **AI-Driven Content Recommendations** | Not enough data | Not enough data | 8.6 (28 reviews) | #### Reporting & Alerts | Feature | MarketMuse | Siteimprove | BrightEdge | |---|---|---|---| | **Real-Time AI Mention Alerts** | Not enough data | Not enough data | 7.4 (24 reviews) | | **AI Visibility Reporting** | Not enough data | Not enough data | 8.7 (33 reviews) | ### AI Search Visibility Optimization Tools | Product | Score | Reviews | |---|---|---| | **MarketMuse** | N/A | N/A | | **Siteimprove** | N/A | N/A | | **BrightEdge** | N/A | N/A | #### AI Content Structuring - AI Search Visibility Optimization tools | Feature | MarketMuse | Siteimprove | BrightEdge | |---|---|---|---| | **AI-Optimized Content Structuring** | Not enough data | Not enough data | Not enough data | | **Schema & Structured Data Optimization** | Not enough data | Not enough data | Not enough data | | **AI-Readable Content Formatting** | Not enough data | Not enough data | Not enough data | | **LLM-Ready Content Preparation** | Not enough data | Not enough data | Not enough data | #### Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools | Feature | MarketMuse | Siteimprove | BrightEdge | |---|---|---|---| | **Entity Recognition & Mapping** | Not enough data | Not enough data | Not enough data | | **Knowledge Graph & Entity Linking** | Not enough data | Not enough data | Not enough data | | **Semantic Content Analysis** | Not enough data | Not enough data | Not enough data | | **Topic Authority Optimization** | Not enough data | Not enough data | Not enough data | #### AI Retrieval Optimization - AI Search Visibility Optimization tools | Feature | MarketMuse | Siteimprove | BrightEdge | |---|---|---|---| | **Passage & Chunk Optimization** | Not enough data | Not enough data | Not enough data | | **AI Citation Optimization** | Not enough data | Not enough data | Not enough data | | **Retrieval Readiness Analysis** | Not enough data | Not enough data | Not enough data | | **AI Query Matching Analysis** | Not enough data | Not enough data | Not enough data | #### AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools | Feature | MarketMuse | Siteimprove | BrightEdge | |---|---|---|---| | **AI Citation Monitoring** | Not enough data | Not enough data | Not enough data | | **AI Answer Visibility Tracking** | Not enough data | Not enough data | Not enough data | | **Generative Search Performance Analytics** | Not enough data | Not enough data | Not enough data | #### Workflow & Platform Integrations - AI Search Visibility Optimization tools | Feature | MarketMuse | Siteimprove | BrightEdge | |---|---|---|---| | **CMS & Publishing Workflow Integrations** | Not enough data | Not enough data | Not enough data | ### AI Accessibility Tools | Product | Score | Reviews | |---|---|---| | **MarketMuse** | N/A | N/A | | **Siteimprove** | N/A | N/A | | **BrightEdge** | N/A | N/A | #### AI-Powered Detection & Analysis - AI Accessibility Tools | Feature | MarketMuse | Siteimprove | BrightEdge | |---|---|---|---| | **Dynamic Content Change Detection** | Not enough data | Not enough data | Not enough data | | **Context-Aware Accessibility Detection** | Not enough data | Not enough data | Not enough data | | **Computer Vision for UI Interpretation** | Not enough data | Not enough data | Not enough data | #### Automated Remediation & Optimization - AI Accessibility Tools | Feature | MarketMuse | Siteimprove | BrightEdge | |---|---|---|---| | **Keyboard Navigation Optimization** | Not enough data | Not enough data | Not enough data | | **AI-Based ARIA Role & Attribute Correction** | Not enough data | Not enough data | Not enough data | | **Automated Alt Text Generation** | Not enough data | Not enough data | Not enough data | #### Continuous Monitoring & Compliance - AI Accessibility Tools | Feature | MarketMuse | Siteimprove | BrightEdge | |---|---|---|---| | **Regression Detection for Accessibility Issues** | Not enough data | Not enough data | Not enough data | | **Automated WCAG & ADA Compliance Alignment** | Not enough data | Not enough data | Not enough data | | **Continuous Accessibility Monitoring** | Not enough data | Not enough data | Not enough data | #### Integrations & Workflow Enablement - AI Accessibility Tools | Feature | MarketMuse | Siteimprove | BrightEdge | |---|---|---|---| | **CMS & Web Platform Integration** | Not enough data | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [SEO Tools](https://www.g2.com/categories/seo-tools) **Unique to MarketMuse (2):** [Content Creation Software](https://www.g2.com/categories/content-creation), [AI Search Visibility Optimization Tools Software](https://www.g2.com/categories/ai-search-visibility-optimization-tools) **Unique to Siteimprove (4):** [Digital Governance Software](https://www.g2.com/categories/digital-governance), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Digital Accessibility Platforms ](https://www.g2.com/categories/Digital-accessibility-platforms), [AI Accessibility Tools Software](https://www.g2.com/categories/ai-accessibility-tools) **Unique to BrightEdge (2):** [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [AI Search Visibility Optimization Tools Software](https://www.g2.com/categories/ai-search-visibility-optimization-tools) --- ## Reviewer Demographics ### By Company Size | Segment | MarketMuse | Siteimprove | BrightEdge | |---|---|---|---| | **Small-Business** | 72.0% | 9.6% | 20.5% | | **Mid-Market** | 24.2% | 41.7% | 39.4% | | **Enterprise** | 3.8% | 48.7% | 40.1% | ### By Industry #### MarketMuse - **Marketing and Advertising:** 27.1% - **Computer Software:** 9.0% - **Information Technology and Services:** 6.7% - **Financial Services:** 5.7% - **Internet:** 4.3% - **Writing and Editing:** 3.8% - **Leisure, Travel & Tourism:** 3.3% - **Entertainment:** 2.9% - **Education Management:** 2.4% - **Consumer Services:** 2.4% - **Other:** 32.4% #### Siteimprove - **Higher Education:** 30.8% - **Education Management:** 9.3% - **Financial Services:** 6.5% - **Government Administration:** 6.1% - **Information Technology and Services:** 4.9% - **Hospital & Health Care:** 4.9% - **Banking:** 3.7% - **Legal Services:** 2.6% - **Marketing and Advertising:** 2.6% - **Insurance:** 2.1% - **Other:** 26.6% #### BrightEdge - **Marketing and Advertising:** 15.4% - **Retail:** 6.1% - **Hospital & Health Care:** 5.2% - **Computer Software:** 5.0% - **Financial Services:** 4.7% - **Information Technology and Services:** 4.1% - **Higher Education:** 4.1% - **Manufacturing:** 3.4% - **Insurance:** 2.9% - **Consumer Goods:** 2.8% - **Other:** 46.4% --- ## Alternatives ### Alternatives to MarketMuse - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3381 reviews) - [Frase.io](https://www.g2.com/products/frase-io/reviews) — 4.8/5 stars (302 reviews) - [Surfer](https://www.g2.com/products/surfer-surfer/reviews) — 4.8/5 stars (543 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1546 reviews) - [Conductor](https://www.g2.com/products/conductor/reviews) — 4.5/5 stars (772 reviews) - [Clearscope](https://www.g2.com/products/clearscope/reviews) — 4.9/5 stars (92 reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (693 reviews) - [Serpstat](https://www.g2.com/products/serpstat/reviews) — 4.6/5 stars (464 reviews) - [Moz Pro](https://www.g2.com/products/moz-pro/reviews) — 4.3/5 stars (608 reviews) - [Writesonic](https://www.g2.com/products/writesonic/reviews) — 4.7/5 stars (2111 reviews) ### Alternatives to Siteimprove - [Silktide](https://www.g2.com/products/silktide/reviews) — 4.8/5 stars (281 reviews) - [Acquia Web Governance](https://www.g2.com/products/acquia-web-governance/reviews) — 4.5/5 stars (157 reviews) - [accessiBe](https://www.g2.com/products/accessibe/reviews) — 4.7/5 stars (1555 reviews) - [Crownpeak DQM](https://www.g2.com/products/crownpeak-dqm/reviews) — 4.3/5 stars (46 reviews) - [Level Access Accessibility Platform](https://www.g2.com/products/level-access-accessibility-platform/reviews) — 4.5/5 stars (214 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3381 reviews) - [BrowserStack](https://www.g2.com/products/browserstack/reviews) — 4.4/5 stars (3290 reviews) - [UserWay](https://www.g2.com/products/userway/reviews) — 4.8/5 stars (652 reviews) - [DubBot](https://www.g2.com/products/dubbot/reviews) — 4.9/5 stars (108 reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6823 reviews) ### Alternatives to BrightEdge - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3381 reviews) - [Conductor](https://www.g2.com/products/conductor/reviews) — 4.5/5 stars (772 reviews) - [Moz Pro](https://www.g2.com/products/moz-pro/reviews) — 4.3/5 stars (608 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1546 reviews) - [seoClarity](https://www.g2.com/products/seoclarity/reviews) — 4.5/5 stars (212 reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (693 reviews) - [Botify](https://www.g2.com/products/botify/reviews) — 4.4/5 stars (80 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1167 reviews) - [SpyFu](https://www.g2.com/products/spyfu/reviews) — 4.6/5 stars (518 reviews) - [Raven Tools](https://www.g2.com/products/raven-tools/reviews) — 4.2/5 stars (154 reviews) --- ## Top Discussions ### MarketMuse - Title: [Is it possible to add more than One Domain?](https://www.g2.com/discussions/35928-is-it-possible-to-add-more-than-one-domain) — 2 comments, 1 upvote > **Top comment:** "No - not at this time. They lock an account to one domain. You can email them to switch, but they may or may not agree to the switch." - Title: [I already have Ahrefs/SEMRush/MOZ, why do I need MarketMuse?](https://www.g2.com/discussions/keyword-tools) — 2 comments, 1 upvote *(includes official response)* > **Top comment:** "These tools provide great insight into your content metrics and what keywords you should target, but they can't tell you how to write content that will rank..." - Title: [Can we get rid of the market muse top 10% of users window that pops up when I am trying to work](https://www.g2.com/discussions/can-we-get-rid-of-the-market-muse-top-10-of-users-window-that-pops-up-when-i-am-trying-to-work) — 1 comment, 1 upvote > **Top comment:** "Hi Josh, I've added limitations to that pop up window so it will not interfere with your workflow as much. Thank you for this feedback. " - Title: [Has anyone found any other techniques besides "content score" to improve rankings](https://www.g2.com/discussions/33954-has-anyone-found-any-other-techniques-besides-content-score-to-improve-rankings) — 1 comment, 1 upvote > **Top comment:** "Frequently, one page isn’t enough to rank for a topic, despite meeting your Target Content Score. This is especially true for broad terms. Check the..." - Title: [What are Content Briefs?](https://www.g2.com/discussions/product-07531708-c0ab-496d-affb-43165d4fd5fc) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Content Briefs are documents that give your writers the guidance they need to write content that ranks highly for your targeted terms. Our philosophy focuses..." ### Siteimprove - Title: [I want to explore additional modules features like Analytics, Ads and Performance](https://www.g2.com/discussions/31792-i-want-to-explore-additional-modules-features-like-analytics-ads-and-performance) — 3 comments, 1 upvote > **Top comment:** "Have you tried reaching out to your Account Manager at Siteimprove? Ours has been very helpful in getting us access to whatever we need." - Title: [Similar to Siteimprove?](https://www.g2.com/discussions/similar-to-siteimprove) — 2 comments, 1 upvote > **Top comment:** "DubBot is a company that offers web governance software (https://dubbot.com/), but I don't know much about them. I've seen them popup on a few listserves. I..." - Title: [How many users can I have?](https://www.g2.com/discussions/faq-page-for-g2-crowd) — 2 comments, 1 upvote > **Top comment:** "At my org, we have five users, but there is the option to add more, so I add and remove users at will. " - Title: [Is Siteimprove free?](https://www.g2.com/discussions/is-siteimprove-free) — 1 comment > **Top comment:** "No" - Title: [How much does Siteimprove cost?](https://www.g2.com/discussions/how-much-does-siteimprove-cost) — 1 comment > **Top comment:** "Way too much. $5,000+ for just 500 urls scanned. Don't join - got into a deceptive 90-day contract renewal period that trapped us for a whole year. Tried..." ### BrightEdge - Title: [How do you feel about Content IQ?](https://www.g2.com/discussions/15092-how-do-you-feel-about-content-iq) — 2 comments, 1 upvote > **Top comment:** "Ambivalent. It promises more than it delivers, IMO." - Title: [What is BrightEdge used for?](https://www.g2.com/discussions/what-is-brightedge-used-for) — 1 comment > **Top comment:** "BrightEdge is a powerful tool for search engine optimization of new and existing web-based content. Used by marketers for keyword research, this program also..." - Title: [What do you think of the platform?](https://www.g2.com/discussions/32180-what-do-you-think-of-the-platform) — 1 comment, 1 upvote > **Top comment:** "I have been using the platform for over 5 years. It has really helped with the success of all our clients. The platform continues to evolve and grow over..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/marketmuse-vs-siteimprove-vs-brightedge)