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Compare MarketMuse and Similarweb 
At a Glance
Market Segments
Small-Business (72.0% of reviews)
Mid-Market (42.3% of reviews)
Entry-Level Pricing
$0.00
Free Trial
MarketMuse
Star Rating
(216)4.6 out of 5
Market Segments
Small-Business (72.0% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSimilarweb
Star Rating
(1,013)4.5 out of 5
Market Segments
Mid-Market (42.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 5 pricing plansMarketMuse vs Similarweb
When assessing the two solutions, reviewers found MarketMuse easier to use and do business with overall. However, reviewers preferred the ease of set up with Similarweb, along with administration.
- Reviewers felt that MarketMuse meets the needs of their business better than Similarweb.
- When comparing quality of ongoing product support, reviewers felt that MarketMuse is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of MarketMuse over Similarweb.
Pricing
Entry-Level Pricing
MarketMuse
Free
$0.00
Start generating better revenue with your content for no cost.
- No time limit
- 1 user
- 10 queries per month
Similarweb
Free trial
Free Trial
Ideal for Individual marketers who want to have basic data about their competitors.
- Basic Traffic Overview
Free Trial
MarketMuse
Free Trial is available
Similarweb
Free Trial is available
Ratings
Meets Requirements
9.1
142
8.5
827
Ease of Use
8.7
141
8.6
836
Ease of Setup
8.6
53
8.7
338
Ease of Admin
8.8
52
8.6
270
Quality of Support
9.1
118
8.7
735
Has the product been a good partner in doing business?
9.2
53
8.7
274
Product Direction (% positive)
9.4
127
8.9
790
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.3
472
Not enough data
8.4
233
Agentic AI - Competitive Intelligence
Not enough data
7.5
21
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
500
Platform Content
Not enough data
Feature Not Available
Platform Reporting
Not enough data
8.2
504
Not enough data
8.4
505
SEO Auditing & Monitoring
Feature Not Available
7.6
53
8.6
35
8.1
54
Feature Not Available
8.1
136
Feature Not Available
7.4
48
Agentic AI - SEO Tools
Not enough data
7.7
11
Not enough data
8.2
11
Not enough data
8.3
11
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
11
SEO Content & Rankings
6.9
44
7.6
137
9.1
82
8.5
193
8.4
52
8.2
158
Feature Not Available
7.9
144
8.8
40
8.2
148
SEO Reporting
8.9
73
9.1
195
8.4
43
8.7
175
7.7
29
8.3
163
Feature Not Available
Feature Not Available
Generative AI
8.7
5
Feature Not Available
Feature Not Available
Feature Not Available
Data collection
Not enough data
7.2
270
Not enough data
Feature Not Available
Not enough data
7.8
343
|
Verified
Not enough data
Feature Not Available
Not enough data
7.8
337
|
Verified
Segment Trending
Not enough data
8.4
445
|
Verified
Not enough data
7.5
377
Not enough data
8.3
419
|
Verified
Not enough data
Feature Not Available
Analysis
Not enough data
8.3
419
Not enough data
8.4
444
|
Verified
Not enough data
7.7
325
|
Verified
Platform
Not enough data
8.5
456
|
Verified
Not enough data
8.3
390
|
Verified
Not enough data
7.3
315
|
Verified
Not enough data
7.5
305
|
Verified
Not enough data
7.8
333
|
Verified
Not enough data
8.0
313
Agentic AI - Market Intelligence
Not enough data
8.3
12
Not enough data
Feature Not Available
Platform Insights
Not enough data
7.6
199
Not enough data
7.5
180
Not enough data
7.8
196
Not enough data
7.1
209
Not enough data
8.1
219
Not enough data
8.0
209
Not enough data
7.9
207
Agentic AI - Digital Advertising Intelligence
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Additional Functionality
Not enough data
7.9
206
Not enough data
7.0
165
Platform Basics
Not enough data
8.4
217
Not enough data
7.4
193
Not enough data
8.1
225
Platform Data
Not enough data
7.4
163
Not enough data
8.0
188
Not enough data
8.7
226
Not enough data
7.6
184
Agentic AI - Operational Risk Management
Not enough data
Feature Not Available
Data Management
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
Feature Not Available
Data as a Service
Not enough data
9.4
6
Not enough data
9.7
6
Architecture
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Planning
Feature Not Available
Not enough data
Publishing
Feature Not Available
Not enough data
Social Media
Feature Not Available
Not enough data
Planning
Feature Not Available
Not enough data
Generative AI
9.3
9
Not enough data
9.3
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
Feature Not Available
Not enough data
8.7
137
Not enough data
Feature Not Available
Metrics
Not enough data
8.1
116
Not enough data
8.3
127
Not enough data
8.3
128
Not enough data
8.0
119
Not enough data
7.7
117
Not enough data
8.7
129
Agentic AI - Content Analytics
Not enough data
7.7
13
Not enough data
7.6
13
Not enough data
7.9
13
Not enough data
8.3
13
Not enough data
8.8
13
Categories
Categories
Shared Categories
MarketMuse and Similarweb are categorized as SEO Tools
Unique Categories
MarketMuse is categorized as Content Creation
Similarweb is categorized as Answer Engine Optimization (AEO), Paid Search Intelligence, Data as a Service (DaaS), Digital Advertising Intelligence, Competitive Intelligence, Market Intelligence, and Content Analytics
Reviews
Reviewers' Company Size
MarketMuse
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Similarweb
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
27.1%
Computer Software
9.0%
Information Technology and Services
6.7%
Financial Services
5.7%
Internet
4.3%
Other
47.1%
Marketing and Advertising
26.6%
Retail
7.0%
Financial Services
6.7%
Information Technology and Services
5.8%
Computer Software
4.2%
Other
49.5%
Discussions
I already have Ahrefs/SEMRush/MOZ, why do I need MarketMuse?
2 Comments
Official Response from MarketMuse
These tools provide great insight into your content metrics and what keywords you should target, but they can't tell you how to write content that will rank...Read more
Is it possible to add more than One Domain?
2 Comments
VH
Yes. I currently have two. You'll need to talk to your account manager.Read more
Is MarketMuse a keyword tool?
1 Comment
Official Response from MarketMuse
No. Keyword tools typically use simple and scalable text mining techniques to find correlations between a search term and ranking content, generating a list...Read more
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2 Comments
PM
It's awesome tool, the only one that helps to have a clear overwiew about traffic and competition.
Read more
Can I see what e-Commerce platform that use by the website?
1 Comment
OB
Hi Lifnur,
Similarweb provides a premium feature called 'Website Technologies' which provides a list of the web plugin applications or integrations...Read more
When will Similarweb APIs be available for new metrics like Sessions per user, Avg Session time in App analysis catgeory
1 Comment
OB
Hi Kishore, good news! This data is now available through our App Intelligence tool. You can read more about this here:...Read more
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