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At a Glance
MarketMuse
MarketMuse
Star Rating
(216)4.6 out of 5
Market Segments
Small-Business (72.0% of reviews)
Information
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plans
Semrush
Semrush
Star Rating
(3,133)4.5 out of 5
Market Segments
Small-Business (64.8% of reviews)
Information
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • G2 reviewers report that Semrush excels in overall user satisfaction, boasting a significantly higher G2 Score compared to MarketMuse. Users appreciate its comprehensive suite of tools for SEO, with one reviewer stating, "What I like most about Semrush is that it puts almost everything you need for SEO in one place."
  • Users say that Semrush's extensive review history, with nearly 3,000 reviews, provides a reliable insight into its performance. In contrast, MarketMuse has a much smaller review base, which may limit the perspective on its effectiveness.
  • Reviewers mention that Semrush's user-friendly interface and quick implementation process make it a favorite among small businesses. One user highlighted the ease of tracking rankings and conducting keyword research, stating, "It makes those tasks much easier and faster."
  • According to verified reviews, MarketMuse shines in content optimization, with users praising its "Optimize" section as a game-changer for content creation. One user noted that it provides valuable feedback on target word counts and necessary topic mentions to rank effectively.
  • Users report that while MarketMuse has a strong focus on content creation, Semrush offers superior tools for SEO auditing and competitor analysis. A user remarked on the effectiveness of Semrush's competitor analysis tools, saying they were "the most helpful to see where our gaps are with our competitors."
  • Reviewers highlight that MarketMuse's AI text generation capabilities are impressive, with many users finding it beneficial for creating comprehensive content. However, Semrush's overall performance in SEO tools and data visualization is often seen as more robust, making it a preferred choice for many users.
Pricing
Entry-Level Pricing
MarketMuse
Free
$0.00
Browse all 4 pricing plans
Semrush
Pro
$139.94
Per Month
Browse all 5 pricing plans
Free Trial
MarketMuse
Free Trial is available
Semrush
Free Trial is available
Ratings
Meets Requirements
9.1
142
8.8
2,516
Ease of Use
8.7
141
8.3
2,542
Ease of Setup
8.6
53
8.6
1,744
Ease of Admin
8.8
52
8.6
1,299
Quality of Support
9.1
118
8.6
2,207
Has the product been a good partner in doing business?
9.2
53
8.7
1,280
Product Direction (% positive)
9.4
127
8.8
2,425
Features by Category
Not enough data
7.7
502
Metrics
Not enough data
8.4
438
Not enough data
8.3
432
Not enough data
7.9
414
Not enough data
7.7
388
Not enough data
7.4
377
Not enough data
7.6
371
Not enough data
7.4
374
Not enough data
7.5
384
Not enough data
7.1
369
Reporting
Not enough data
8.0
425
Not enough data
8.2
416
Not enough data
7.8
400
Not enough data
7.7
400
Not enough data
7.8
395
Not enough data
7.6
375
Not enough data
8.0
409
Other
Not enough data
7.7
387
Not enough data
8.1
400
Not enough data
7.7
389
Not enough data
8.0
391
Not enough data
7.4
356
Not enough data
7.0
335
Not enough data
7.6
355
Agentic AI - Digital Analytics
Not enough data
6.6
44
Not enough data
7.3
44
Not enough data
6.9
44
Not enough data
7.0
42
Administration
Not enough data
7.7
366
Not enough data
7.4
353
Not enough data
8.5
407
Not enough data
8.3
396
Social Media AnalyticsHide 16 FeaturesShow 16 Features
Not enough data
8.2
332
Social Analytics
Not enough data
8.8
294
Not enough data
8.5
274
Not enough data
8.7
280
Not enough data
8.2
247
Not enough data
Feature Not Available
Not enough data
8.1
217
Not enough data
8.1
213
Reports & Dashboards
Not enough data
8.4
277
Not enough data
8.8
285
Not enough data
8.7
271
Not enough data
7.9
210
Agentic AI - Social Media Analytics
Not enough data
7.4
21
Not enough data
7.3
21
Not enough data
7.9
21
Not enough data
8.2
21
Not enough data
8.0
21
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Local Listing ManagementHide 6 FeaturesShow 6 Features
Not enough data
8.5
287
Listing Management
Not enough data
8.6
243
|
Verified
Not enough data
8.2
239
|
Verified
Not enough data
8.5
242
|
Verified
Not enough data
8.6
254
|
Verified
Performance
Not enough data
8.3
261
|
Verified
Not enough data
8.8
267
|
Verified
Not enough data
8.5
653
Local Search Optimization
Not enough data
8.9
596
|
Verified
Not enough data
8.4
547
|
Verified
Not enough data
8.4
520
|
Verified
Not enough data
8.3
532
|
Verified
Not enough data
7.9
516
|
Verified
Not enough data
8.8
579
|
Verified
Competitive IntelligenceHide 9 FeaturesShow 9 Features
Not enough data
8.0
675
Platform Basics
Not enough data
8.5
569
Not enough data
8.5
575
Agentic AI - Competitive Intelligence
Not enough data
7.0
73
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
531
Platform Content
Not enough data
7.3
470
Platform Reporting
Not enough data
8.0
545
Not enough data
8.3
553
Not enough data
7.9
142
Platform Basics
Not enough data
8.5
106
Not enough data
8.2
103
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
95
Not enough data
8.4
106
Content Planning
Not enough data
Feature Not Available
Not enough data
8.2
99
Not enough data
8.7
109
Marketing Campaign Performance
Not enough data
8.5
81
Not enough data
8.7
82
Agentic AI - Marketing Calendar
Not enough data
7.3
11
Not enough data
7.3
11
Not enough data
6.5
11
Not enough data
6.8
11
Other Features
Not enough data
8.3
107
Not enough data
8.8
93
8.4
93
7.8
1,788
SEO Auditing & Monitoring
Feature Not Available
8.7
1023
8.6
35
9.0
920
Feature Not Available
8.8
861
Feature Not Available
8.8
884
Agentic AI - SEO Tools
Not enough data
6.6
178
Not enough data
6.7
179
Not enough data
6.7
180
Not enough data
6.7
176
Not enough data
6.5
176
Not enough data
6.6
171
Not enough data
6.8
174
SEO Content & Rankings
6.9
44
8.2
1505
9.1
82
9.1
1640
8.4
52
8.8
1549
Feature Not Available
8.2
930
8.8
40
8.4
868
SEO Reporting
8.9
73
8.9
1608
8.4
43
8.6
1015
7.7
29
8.2
975
Feature Not Available
7.8
843
Generative AI
8.7
5
6.7
407
Feature Not Available
6.8
398
Social Media ManagementHide 20 FeaturesShow 20 Features
Not enough data
8.2
267
Content & Collaboration
Not enough data
8.8
193
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
181
Not enough data
Feature Not Available
Not enough data
8.2
164
Social Management
Not enough data
8.7
236
Not enough data
8.8
230
Not enough data
Feature Not Available
Not enough data
8.5
228
Not enough data
7.9
203
Not enough data
8.0
178
Not enough data
7.8
149
Agentic AI - Social Media Management
Not enough data
8.0
14
Not enough data
8.2
14
Not enough data
7.9
14
Not enough data
7.7
14
Not enough data
8.0
14
Not enough data
7.9
14
Not enough data
8.1
14
Not enough data
8.0
147
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
120
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.2
106
Not enough data
8.1
98
Reporting
Not enough data
9.0
137
Not enough data
Feature Not Available
Not enough data
8.9
125
Not enough data
9.0
135
Agentic AI - Media Monitoring
Not enough data
7.2
15
Not enough data
7.7
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
7.2
15
Generative AI
Not enough data
8.1
23
Not enough data
8.1
24
Social Media AdvertisingHide 34 FeaturesShow 34 Features
Not enough data
8.5
125
Platform Interoperability
Not enough data
8.4
79
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.8
97
Campaign Management
Not enough data
9.0
95
Not enough data
8.7
94
Not enough data
8.7
94
Not enough data
8.6
87
Not enough data
8.6
88
Not enough data
8.5
89
Not enough data
8.5
86
Not enough data
8.4
88
Not enough data
8.3
87
Not enough data
8.5
91
Not enough data
8.4
87
Not enough data
8.0
85
Not enough data
8.3
87
Targeting
Not enough data
8.6
89
Not enough data
8.5
85
Not enough data
8.5
84
Not enough data
8.7
84
Platform
Not enough data
8.4
87
Not enough data
8.7
94
Not enough data
8.9
93
Not enough data
8.9
94
Not enough data
8.6
90
Not enough data
8.6
89
Not enough data
8.4
83
Not enough data
8.5
85
Not enough data
8.5
88
Not enough data
7.8
30
Grammar Tools
Not enough data
8.5
25
Not enough data
8.9
28
Not enough data
8.2
24
Writing Support
Not enough data
7.8
26
Not enough data
8.3
25
Not enough data
7.6
26
Not enough data
7.8
26
Software Availability
Not enough data
8.5
26
Not enough data
8.3
25
Not enough data
7.3
26
Generative AI
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Not enough data
8.0
303
Data collection
Not enough data
7.7
197
Not enough data
8.1
224
|
Verified
Not enough data
8.1
213
|
Verified
Not enough data
7.5
196
|
Verified
Not enough data
8.1
214
Segment Trending
Not enough data
8.6
246
|
Verified
Not enough data
8.1
233
|
Verified
Not enough data
8.3
239
|
Verified
Not enough data
7.3
201
Analysis
Not enough data
8.3
233
Not enough data
8.6
254
|
Verified
Not enough data
8.3
215
|
Verified
Platform
Not enough data
8.7
260
|
Verified
Not enough data
8.4
238
|
Verified
Not enough data
7.7
213
|
Verified
Not enough data
8.3
235
|
Verified
Not enough data
8.1
210
|
Verified
Not enough data
8.2
207
Agentic AI - Market Intelligence
Not enough data
7.0
32
Not enough data
6.8
32
Paid Search IntelligenceHide 8 FeaturesShow 8 Features
Not enough data
8.1
166
9.3
9
7.3
523
Planning
Feature Not Available
7.7
234
Publishing
Feature Not Available
7.7
236
Social Media
Feature Not Available
7.6
236
Planning
Feature Not Available
7.9
361
Generative AI
9.3
9
7.4
144
9.3
9
7.2
140
Feature Not Available
7.2
139
Feature Not Available
6.7
137
Feature Not Available
6.4
134
Agentic AI - Content Creation
Not enough data
7.1
46
Not enough data
7.0
46
Not enough data
7.2
46
Not enough data
7.1
46
Not enough data
7.2
47
Not enough data
7.3
46
Not enough data
7.3
46
Answer Engine Optimization (AEO)Hide 10 FeaturesShow 10 Features
Not enough data
7.4
87
AI Visibility & Tracking
Not enough data
7.8
68
Not enough data
7.8
77
Sentiment & Brand Analysis
Not enough data
7.8
65
Not enough data
6.3
55
Competitive Benchmarking
Not enough data
7.2
58
Not enough data
7.5
65
AI Content Optimization
Not enough data
7.7
61
Not enough data
7.7
61
Reporting & Alerts
Not enough data
6.7
56
Not enough data
7.5
65
Not enough data
8.0
805
Tools
Not enough data
Feature Not Available
Not enough data
8.2
665
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.2
655
Not enough data
8.2
641
Not enough data
8.0
582
Not enough data
7.8
580
Not enough data
8.9
715
Agentic AI - Content Analytics
Not enough data
7.5
57
Not enough data
7.7
57
Not enough data
7.7
58
Not enough data
7.8
58
Not enough data
7.7
59
Not enough data
7.9
528
Marketing Operations
Not enough data
7.7
389
|
Verified
Not enough data
8.4
412
|
Verified
Not enough data
8.0
400
|
Verified
Not enough data
8.0
378
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
392
|
Verified
Not enough data
8.6
430
|
Verified
Not enough data
7.7
362
|
Verified
Not enough data
8.0
376
|
Verified
Not enough data
8.2
403
|
Verified
Not enough data
7.9
354
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.1
57
Not enough data
7.5
57
Not enough data
7.1
56
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reviews
Reviewers' Company Size
MarketMuse
MarketMuse
Small-Business(50 or fewer emp.)
72.0%
Mid-Market(51-1000 emp.)
24.2%
Enterprise(> 1000 emp.)
3.8%
Semrush
Semrush
Small-Business(50 or fewer emp.)
64.8%
Mid-Market(51-1000 emp.)
29.3%
Enterprise(> 1000 emp.)
5.9%
Reviewers' Industry
MarketMuse
MarketMuse
Marketing and Advertising
27.1%
Computer Software
9.0%
Information Technology and Services
6.7%
Financial Services
5.7%
Internet
4.3%
Other
47.1%
Semrush
Semrush
Marketing and Advertising
29.6%
Information Technology and Services
8.8%
Computer Software
8.1%
Retail
3.8%
Internet
3.7%
Other
46.0%
Alternatives
MarketMuse
MarketMuse Alternatives
Frase.io
Frase.io
Add Frase.io
Surfer
Surfer
Add Surfer
Clearscope
Clearscope
Add Clearscope
SE Ranking
SE Ranking
Add SE Ranking
Semrush
Semrush Alternatives
Ahrefs
Ahrefs
Add Ahrefs
Serpstat
Serpstat
Add Serpstat
Reputation
Reputation
Add Reputation
SE Ranking
SE Ranking
Add SE Ranking
Discussions
MarketMuse
MarketMuse Discussions
I already have Ahrefs/SEMRush/MOZ, why do I need MarketMuse?
2 Comments
Official Response from MarketMuse
These tools provide great insight into your content metrics and what keywords you should target, but they can't tell you how to write content that will rank...Read more
Is it possible to add more than One Domain?
2 Comments
Victoria H.
VH
Yes. I currently have two. You'll need to talk to your account manager.Read more
Is MarketMuse a keyword tool?
1 Comment
Official Response from MarketMuse
No. Keyword tools typically use simple and scalable text mining techniques to find correlations between a search term and ranking content, generating a list...Read more
Semrush
Semrush Discussions
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
Hillary  M.
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
Sayed Sayeedur R.
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more