# Market Leader, Real Geeks vs Lofty Comparison | | Market Leader | Real Geeks | Lofty | |---|---|---|---| | **Star Rating** | 3.2 out of 5 | 4.5 out of 5 | 4.3 out of 5 | | **Total Reviews** | 258 | 109 | 399 | | **Largest Market Segment** | Small-Business (67.9% of reviews) | Small-Business (93.4% of reviews) | Small-Business (85.1% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | Contact Us Per Month | --- ## Top Pros & Cons ### Market Leader Pros: - Lead Generation (1 reviews) Cons: - Poor Customer Support (4 reviews) - Poor Lead Quality (4 reviews) ### Real Geeks Pros: - Ease of Use (2 reviews) - Accessibility (1 reviews) Cons: - Billing Issues (1 reviews) - Learning Difficulty (1 reviews) ### Lofty Pros: - Ease of Use (19 reviews) - Features (16 reviews) Cons: - Poor Customer Support (11 reviews) - Missing Features (9 reviews) --- ## Ratings Comparison | Rating | Market Leader | Real Geeks | Lofty | |---|---|---|---| | **Meets Requirements** | 6.6 (196 reviews) | 8.6 (75 reviews) | 8.5 (308 reviews) | | **Ease of Use** | 7.1 (197 reviews) | 8.6 (79 reviews) | 8.2 (313 reviews) | | **Ease of Setup** | 6.5 (68 reviews) | 8.4 (28 reviews) | 7.6 (156 reviews) | | **Ease of Admin** | 7.4 (56 reviews) | 8.5 (26 reviews) | 7.9 (118 reviews) | | **Quality of Support** | 6.8 (195 reviews) | 8.7 (73 reviews) | 7.3 (300 reviews) | | **Has the product been a good partner in doing business?** | 7.1 (56 reviews) | 8.2 (25 reviews) | 8.1 (117 reviews) | | **Product Direction (% positive)** | 5.8 (185 reviews) | 8.1 (74 reviews) | 8.2 (297 reviews) | --- ## Pricing ### Market Leader #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Real Geeks #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Lofty #### Entry-Level Pricing Plan: Lofty Agent Price: Contact Us Per Month Description: Best for agents. Key Features: - IDX Websites - AI-Powered CRM - Dynamic Lead Scoring [Browse all 4 editions](https://www.g2.com/products/lofty-lofty/pricing) #### Free Trial No --- ## Features Comparison By Category ### Real Estate Marketing | Product | Score | Reviews | |---|---|---| | **Market Leader** | 4.9/10 | 74 | | **Real Geeks** | 9.0/10 | 44 | | **Lofty** | 8.0/10 | 169 | #### Relationship Management | Feature | Market Leader | Real Geeks | Lofty | |---|---|---|---| | **Lead Generation** | 5.2 (69 reviews) ✓ Verified | 8.8 (40 reviews) ✓ Verified | 7.8 (145 reviews) ✓ Verified | | **Social Media Integration** | 5.0 (60 reviews) ✓ Verified | 8.2 (33 reviews) ✓ Verified | 7.9 (146 reviews) | | **CRM Integration** | 5.6 (64 reviews) ✓ Verified | 9.1 (37 reviews) ✓ Verified | 8.6 (154 reviews) ✓ Verified | #### Presentation | Feature | Market Leader | Real Geeks | Lofty | |---|---|---|---| | **Website Builder** | 5.7 (63 reviews) ✓ Verified | 8.9 (41 reviews) ✓ Verified | 8.1 (153 reviews) ✓ Verified | | **MLS Integration** | 6.1 (65 reviews) ✓ Verified | Feature Not Available | 8.6 (167 reviews) | | **SEO Strategization** | 5.0 (62 reviews) ✓ Verified | 8.1 (34 reviews) ✓ Verified | 7.0 (140 reviews) ✓ Verified | | **IDX Website** | 6.1 (65 reviews) ✓ Verified | 9.2 (37 reviews) ✓ Verified | 8.5 (157 reviews) ✓ Verified | #### Platform Branding | Feature | Market Leader | Real Geeks | Lofty | |---|---|---|---| | **Operability** | 5.0 (35 reviews) | 9.5 (34 reviews) | 8.5 (132 reviews) | | **Brand Management** | 4.4 (35 reviews) | 9.6 (31 reviews) | 8.1 (123 reviews) | #### Platform Content | Feature | Market Leader | Real Geeks | Lofty | |---|---|---|---| | **Social Media Management** | 3.8 (34 reviews) | 8.6 (22 reviews) | 7.6 (109 reviews) | | **Communication Management** | 4.5 (35 reviews) | 9.5 (25 reviews) | 8.3 (124 reviews) | | **Website Management** | 5.0 (34 reviews) | 9.5 (27 reviews) | 8.3 (121 reviews) | | **Campaign Building** | 4.9 (34 reviews) | 8.9 (22 reviews) | 7.8 (120 reviews) | #### Platform Additional Functionality | Feature | Market Leader | Real Geeks | Lofty | |---|---|---|---| | **Reporting** | 4.5 (33 reviews) | 8.7 (21 reviews) | 7.5 (113 reviews) | #### Platform Integrations | Feature | Market Leader | Real Geeks | Lofty | |---|---|---|---| | **Integration with Real Estate CRM** | 4.7 (32 reviews) | 9.0 (27 reviews) | 8.5 (113 reviews) | | **Integration with Virtual Tour** | 4.1 (30 reviews) | 8.9 (17 reviews) | 7.5 (88 reviews) | | **Integration with Real Estate Activities Management** | 4.2 (31 reviews) | 9.1 (23 reviews) | 7.9 (101 reviews) | ### Real Estate CRM | Product | Score | Reviews | |---|---|---| | **Market Leader** | 6.6/10 | 131 | | **Real Geeks** | 8.1/10 | 51 | | **Lofty** | 7.5/10 | 282 | #### Client Management | Feature | Market Leader | Real Geeks | Lofty | |---|---|---|---| | **Lead Scoring** | 6.2 (48 reviews) | 8.5 (28 reviews) | 7.8 (243 reviews) | | **Contact Management** | 6.5 (49 reviews) | 9.0 (35 reviews) | 8.5 (257 reviews) | | **Lead Generation** | 5.9 (51 reviews) | 9.1 (37 reviews) | 7.2 (222 reviews) | #### Task Management | Feature | Market Leader | Real Geeks | Lofty | |---|---|---|---| | **Marketing Automation** | 6.6 (46 reviews) | 9.0 (36 reviews) | 7.7 (233 reviews) | | **Document Management** | 5.4 (42 reviews) | 7.1 (23 reviews) | 7.0 (205 reviews) | | **Third-Party Integration** | 5.5 (41 reviews) | 8.1 (22 reviews) | 7.7 (232 reviews) | #### Platform Features | Feature | Market Leader | Real Geeks | Lofty | |---|---|---|---| | **Contact & Account Management** | 7.7 (125 reviews) | 8.6 (45 reviews) | 8.4 (255 reviews) | | **Opportunity & Pipeline Management** | 7.4 (116 reviews) | 8.2 (42 reviews) | 8.4 (262 reviews) | | **Task / Activity Management** | 7.3 (120 reviews) | 8.0 (46 reviews) | 8.2 (259 reviews) | | **Listing Management** | 6.5 (96 reviews) | 7.6 (29 reviews) | 7.7 (219 reviews) | | **Email Marketing** | 7.8 (121 reviews) | 8.5 (41 reviews) | 8.1 (249 reviews) | | **Transaction Management** | 6.0 (85 reviews) | 6.4 (28 reviews) | 7.2 (210 reviews) | | **Lead Management** | 7.6 (122 reviews) | 8.9 (48 reviews) | 8.6 (262 reviews) | | **CMA Management** | 6.5 (99 reviews) | 7.5 (33 reviews) | 7.5 (221 reviews) | | **Forecasting & Reporting** | 6.0 (80 reviews) | 7.0 (29 reviews) | 7.2 (206 reviews) | | **Dashboards** | 7.4 (126 reviews) | 8.8 (46 reviews) | 8.1 (251 reviews) | #### Agentic AI - Real Estate CRM | Feature | Market Leader | Real Geeks | Lofty | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | 7.3 (14 reviews) | | **Multi-step Planning** | Not enough data | Not enough data | 6.5 (13 reviews) | | **Cross-system Integration** | Not enough data | Not enough data | 6.7 (12 reviews) | | **Proactive Assistance** | Not enough data | Not enough data | 6.7 (11 reviews) | | **Natural Language Interaction** | Not enough data | Not enough data | 6.1 (12 reviews) | | **Decision Making** | Not enough data | Not enough data | 5.9 (11 reviews) | --- ## Categories **Shared Categories (2):** [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm), [Real Estate Marketing Software](https://www.g2.com/categories/real-estate-marketing) --- ## Reviewer Demographics ### By Company Size | Segment | Market Leader | Real Geeks | Lofty | |---|---|---|---| | **Small-Business** | 67.9% | 93.4% | 85.1% | | **Mid-Market** | 17.7% | 6.6% | 10.3% | | **Enterprise** | 14.5% | 0% | 4.6% | ### By Industry #### Market Leader - **Real Estate:** 97.6% - **Publishing:** 0.4% - **Public Relations and Communications:** 0.4% - **Non-Profit Organization Management:** 0.4% - **Design:** 0.4% - **Construction:** 0.4% - **Commercial Real Estate:** 0.4% #### Real Geeks - **Real Estate:** 92.5% - **Events Services:** 1.9% - **Staffing and Recruiting:** 0.9% - **Law Enforcement:** 0.9% - **Information Technology and Services:** 0.9% - **Hospital & Health Care:** 0.9% - **Entertainment:** 0.9% - **Banking:** 0.9% #### Lofty - **Real Estate:** 97.9% - **Commercial Real Estate:** 1.3% - **Logistics and Supply Chain:** 0.3% - **Information Services:** 0.3% - **Accounting:** 0.3% --- ## Alternatives ### Alternatives to Market Leader - [BoldTrail](https://www.g2.com/products/boldtrail/reviews) — 4.5/5 stars (1536 reviews) - [BoomTown](https://www.g2.com/products/boomtown/reviews) — 4.7/5 stars (588 reviews) - [Top Producer](https://www.g2.com/products/top-producer/reviews) — 3.1/5 stars (124 reviews) - [Placester](https://www.g2.com/products/placester/reviews) — 3.5/5 stars (84 reviews) - [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) — 4.5/5 stars (268 reviews) - [CINC](https://www.g2.com/products/cinc/reviews) — 4.4/5 stars (204 reviews) - [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) — 4.6/5 stars (117 reviews) - [Zillow Premier Agent](https://www.g2.com/products/zillow-premier-agent/reviews) — 2.2/5 stars (55 reviews) - [Zurple](https://www.g2.com/products/zurple/reviews) — 3.8/5 stars (56 reviews) - [AppFolio](https://www.g2.com/products/appfolio/reviews) — 4.6/5 stars (1032 reviews) ### Alternatives to Real Geeks - [BoldTrail](https://www.g2.com/products/boldtrail/reviews) — 4.5/5 stars (1536 reviews) - [BoomTown](https://www.g2.com/products/boomtown/reviews) — 4.7/5 stars (588 reviews) - [CINC](https://www.g2.com/products/cinc/reviews) — 4.4/5 stars (204 reviews) - [Placester](https://www.g2.com/products/placester/reviews) — 3.5/5 stars (84 reviews) - [Brivity](https://www.g2.com/products/brivity/reviews) — 4.2/5 stars (44 reviews) - [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) — 4.5/5 stars (268 reviews) - [Top Producer](https://www.g2.com/products/top-producer/reviews) — 3.1/5 stars (124 reviews) - [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) — 4.6/5 stars (117 reviews) - [Firepoint](https://www.g2.com/products/firepoint/reviews) — 3.9/5 stars (14 reviews) - [Zurple](https://www.g2.com/products/zurple/reviews) — 3.8/5 stars (56 reviews) ### Alternatives to Lofty - [BoldTrail](https://www.g2.com/products/boldtrail/reviews) — 4.5/5 stars (1536 reviews) - [BoomTown](https://www.g2.com/products/boomtown/reviews) — 4.7/5 stars (588 reviews) - [CINC](https://www.g2.com/products/cinc/reviews) — 4.4/5 stars (204 reviews) - [Brivity](https://www.g2.com/products/brivity/reviews) — 4.2/5 stars (44 reviews) - [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) — 4.5/5 stars (268 reviews) - [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) — 4.6/5 stars (117 reviews) - [Top Producer](https://www.g2.com/products/top-producer/reviews) — 3.1/5 stars (124 reviews) - [Wise Agent](https://www.g2.com/products/wise-agent/reviews) — 3.6/5 stars (15 reviews) - [Placester](https://www.g2.com/products/placester/reviews) — 3.5/5 stars (84 reviews) - [AppFolio](https://www.g2.com/products/appfolio/reviews) — 4.6/5 stars (1032 reviews) --- ## Top Discussions ### Market Leader - Title: [Do market leaders work?](https://www.g2.com/discussions/do-market-leaders-work) — 3 comments > **Top comment:** "Terrible CRM. How do I get my money Back?" - Title: [Does anyone know the steps to cancel?](https://www.g2.com/discussions/44480-does-anyone-know-the-steps-to-cancel) — 2 comments, 1 upvote > **Top comment:** "Take them to the BBB ... they are a complete scam... do not invest a penny more into this company ... they cannot guarantee the minimum leads they are..." - Title: [Does Market Leader offer any product training?](https://www.g2.com/discussions/training-e095bc7c-6bca-487d-af74-ca729fd63287) — 2 comments, 1 upvote *(includes official response)* > **Top comment:** "In addition to one-on-one onboarding training each customer receives, Market Leader also offers two ongoing webinar series – our monthly Power Hour webinars..." - Title: [Can I import my contacts from Gmail?](https://www.g2.com/discussions/importing-contacts) — 2 comments, 1 upvote *(includes official response)* > **Top comment:** "Yes, you can sync your Google Contacts to your Market Leader system with ease. You can even sync your groups, and choose one-way or two-way sync. Syncing..." - Title: [Does Market Leader integrate with my other lead sources?](https://www.g2.com/discussions/integrations-7b43d985-6e29-4535-910d-93eb097ef079) — 2 comments, 1 upvote *(includes official response)* > **Top comment:** "Absolutely – Market Leader’s Lead Stream API works with dozens of partners and has over 20 integrations so you can manage all your leads in one place. When..." ### Real Geeks - Title: [Does real geeks have an app?](https://www.g2.com/discussions/does-real-geeks-have-an-app) — 1 comment > **Top comment:** "yes, they do. For agents with the CRM it is https://support.realgeeks.com/hc/en-us/articles/1500005415241-Managing-Leads-in-the-CRM-App & for leads it is..." - Title: [Why do you feel so good about taking other peoples money without solving their problem?](https://www.g2.com/discussions/why-do-you-feel-so-good-about-taking-other-peoples-money-without-solving-their-problem) — 1 comment, 1 upvote > **Top comment:** "Hi Justin, Looks like you are upset with RealGeeks service. maybe you haven't used it in the proper way, I have a lot of clients who I help them to..." ### Lofty - Title: [When is Chime going to add a email verifier to CRM?](https://www.g2.com/discussions/when-is-chime-going-to-add-a-email-verifier-to-crm) — 2 comments, 1 upvote > **Top comment:** "Great idea!" - Title: [When will Chime be implementing e-signatures?](https://www.g2.com/discussions/when-will-chime-be-implementing-e-signatures) — 1 comment, 1 upvote > **Top comment:** "Hi Kevin, Great idea! Our goal is to have Chime be your one solution for all your business' needs. I've sent this to our product team in hopes that we can..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/market-leader-vs-real-geeks-vs-lofty-lofty)