Compare Marin Software and The Trade Desk 
Featured Products
At a Glance
Market Segments
Mid-Market (51.0% of reviews)
Mid-Market (43.3% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Marin Software
Star Rating
(453)3.8 out of 5
Market Segments
Mid-Market (51.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Marin SoftwareThe Trade Desk
Star Rating
(152)4.4 out of 5
Market Segments
Mid-Market (43.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about The Trade DeskSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that The Trade Desk excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Marin Software. Users appreciate its advanced capabilities and streamlined platform, which they find superior to competitors like DV360 and Amazon.
- Users say that Marin Software offers a user-friendly interface that facilitates campaign creation and bid management. However, it struggles to keep pace with The Trade Desk's diverse targeting options, which reviewers highlight as a standout feature of TTD.
- According to verified reviews, The Trade Desk's quality of support is notably higher, with users praising its unmatched service and approachability. In contrast, while Marin Software has received positive feedback for its functionality, it falls short in support quality, which can impact user experience.
- Reviewers mention that Marin Software is particularly strong in customization and campaign optimization features, allowing users to diversify their marketing components effectively. However, The Trade Desk's advanced targeting capabilities and innovative features often overshadow these strengths.
- Users highlight that The Trade Desk's ease of setup and overall usability are superior, making it a more attractive option for new users. Marin Software, while functional, has been noted for having a steeper learning curve, which can hinder quick adoption.
- G2 reviewers note that both platforms cater to the mid-market segment, but The Trade Desk has a broader appeal due to its extensive feature set and positive user experiences. Marin Software, while effective for certain tasks, may not meet the diverse needs of all users as effectively as TTD does.
Pricing
Entry-Level Pricing
Marin Software
No pricing availableThe Trade Desk
The Trade Desk Pricing Overview
Contact Us
- Ad Serving
- Audience Building
- Forecasting
Free Trial
Marin Software
No trial information availableThe Trade Desk
No trial information availableRatings
Meets Requirements
7.6
419
8.6
129
Ease of Use
7.6
419
8.0
126
Ease of Setup
7.1
246
8.1
92
Ease of Admin
7.8
251
8.2
70
Quality of Support
7.7
412
8.8
128
Has the product been a good partner in doing business?
8.0
250
8.7
74
Product Direction (% positive)
6.9
415
8.7
125
Features by Category
Channel Functionality
7.3
91
8.7
75
Platform Interoperability
Not enough data
7.9
43
Agentic AI - Display Advertising
Not enough data
7.9
8
Not enough data
8.3
7
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.3
8
Campaign Management
8.0
169
7.8
99
|
Verified
8.3
167
8.3
96
|
Verified
7.9
147
8.4
96
|
Verified
8.1
163
7.6
94
|
Verified
8.1
155
7.7
94
|
Verified
Feature Not Available
8.5
80
|
Verified
7.9
95
8.6
80
|
Verified
8.0
114
8.5
83
|
Verified
8.1
142
8.2
95
|
Verified
7.6
144
7.7
78
|
Verified
7.4
89
7.9
83
|
Verified
7.7
47
8.1
83
|
Verified
7.7
52
7.8
84
|
Verified
Targeting
8.0
135
8.7
95
|
Verified
7.9
121
8.7
91
|
Verified
7.6
136
8.7
90
|
Verified
7.6
113
8.5
78
|
Verified
Platform
7.9
131
7.9
74
|
Verified
8.4
152
7.4
89
|
Verified
8.6
154
8.4
87
8.1
155
8.4
90
|
Verified
8.4
136
8.4
83
|
Verified
7.9
143
8.0
84
|
Verified
8.2
140
7.9
76
|
Verified
8.2
112
7.9
77
|
Verified
8.1
145
7.9
82
|
Verified
Campaign Management & Optimization
8.2
326
Not enough data
8.0
321
Not enough data
7.3
310
Not enough data
7.6
253
Not enough data
6.8
207
Not enough data
7.8
293
Not enough data
7.3
272
Not enough data
6.0
179
Not enough data
6.3
291
Not enough data
7.3
173
Not enough data
7.7
304
Not enough data
Analytics & Administration
7.9
311
Not enough data
7.5
261
Not enough data
8.2
326
Not enough data
Platform
7.6
235
Not enough data
7.6
302
Not enough data
7.6
299
Not enough data
8.3
308
Not enough data
7.5
329
Not enough data
8.1
283
Not enough data
7.7
283
Not enough data
7.9
214
Not enough data
Platform Interoperability
Not enough data
7.9
26
Mobile Functionality
7.5
87
8.9
49
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
169
7.8
99
|
Verified
8.3
167
8.3
96
|
Verified
7.9
147
8.4
96
|
Verified
8.1
163
7.6
94
|
Verified
8.1
155
7.7
94
|
Verified
Feature Not Available
8.5
80
|
Verified
7.9
95
8.6
80
|
Verified
8.0
114
8.5
83
|
Verified
8.1
142
8.2
95
|
Verified
7.6
144
7.7
78
|
Verified
7.4
89
7.9
83
|
Verified
7.7
47
8.1
83
|
Verified
7.7
52
7.8
84
|
Verified
Targeting
8.0
135
8.7
95
|
Verified
7.9
121
8.7
91
|
Verified
7.6
136
8.7
90
|
Verified
7.6
113
8.5
78
|
Verified
Mobile
8.0
91
8.3
45
7.7
47
8.1
83
|
Verified
7.7
52
7.8
84
|
Verified
Platform
7.9
131
7.9
74
|
Verified
8.4
152
7.4
89
|
Verified
8.6
154
8.4
87
8.1
155
8.4
90
|
Verified
8.4
136
8.4
83
|
Verified
7.9
143
8.0
84
|
Verified
8.2
140
7.9
76
|
Verified
8.2
112
7.9
77
|
Verified
8.1
145
7.9
82
|
Verified
Platform Interoperability
Not enough data
7.8
38
Video Functionality
Not enough data
8.4
56
Agentic AI - Video Advertising
Not enough data
7.0
9
Not enough data
7.0
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.2
9
Campaign Management
8.0
169
7.8
99
|
Verified
8.3
167
8.3
96
|
Verified
7.9
147
8.4
96
|
Verified
8.1
163
7.6
94
|
Verified
8.1
155
7.7
94
|
Verified
Feature Not Available
8.5
80
|
Verified
7.9
95
8.6
80
|
Verified
8.0
114
8.5
83
|
Verified
8.1
142
8.2
95
|
Verified
7.6
144
7.7
78
|
Verified
7.4
89
7.9
83
|
Verified
7.7
47
8.1
83
|
Verified
7.7
52
7.8
84
|
Verified
Targeting
8.0
135
8.7
95
|
Verified
7.9
121
8.7
91
|
Verified
7.6
136
8.7
90
|
Verified
7.6
113
8.5
78
|
Verified
Platform
7.9
131
7.9
74
|
Verified
8.4
152
7.4
89
|
Verified
8.6
154
8.4
87
8.1
155
8.4
90
|
Verified
8.4
136
8.4
83
|
Verified
7.9
143
8.0
84
|
Verified
8.2
140
7.9
76
|
Verified
8.2
112
7.9
77
|
Verified
8.1
145
7.9
82
|
Verified
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.0(won by default)
68
Not enough data
Campaign Management
8.0(won by 0.2)
169
7.8
99
|
Verified
8.3(tied score)
167
8.3(tied score)
96
|
Verified
7.9
147
8.4(won by 0.5)
96
|
Verified
8.1(won by 0.5)
163
7.6
94
|
Verified
8.1(won by 0.4)
155
7.7
94
|
Verified
Feature Not Available
8.5(won by default)
80
|
Verified
7.9
95
8.6(won by 0.7)
80
|
Verified
8.0
114
8.5(won by 0.5)
83
|
Verified
8.1
142
8.2(won by 0.1)
95
|
Verified
7.6
144
7.7(won by 0.1)
78
|
Verified
7.4
89
7.9(won by 0.5)
83
|
Verified
7.7
47
8.1(won by 0.4)
83
|
Verified
7.7
52
7.8(won by 0.1)
84
|
Verified
Targeting
8.0
135
8.7(won by 0.7)
95
|
Verified
7.9
121
8.7(won by 0.8)
91
|
Verified
7.6
136
8.7(won by 1.1)
90
|
Verified
7.6
113
8.5(won by 0.9)
78
|
Verified
Platform
7.9(tied score)
131
7.9(tied score)
74
|
Verified
8.4(won by 1.0)
152
7.4
89
|
Verified
8.6(won by 0.2)
154
8.4
87
8.1
155
8.4(won by 0.3)
90
|
Verified
8.4(tied score)
136
8.4(tied score)
83
|
Verified
7.9
143
8.0(won by 0.1)
84
|
Verified
8.2(won by 0.3)
140
7.9
76
|
Verified
8.2(won by 0.3)
112
7.9
77
|
Verified
8.1(won by 0.2)
145
7.9
82
|
Verified
Platform Basics
Not enough data
8.5
10
Not enough data
8.0
10
Not enough data
8.0
9
Not enough data
8.3
9
Platform Reporting
Not enough data
8.3
9
Not enough data
7.4
9
Not enough data
8.1
9
Not enough data
Feature Not Available
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
7.7
5
Not enough data
6.0
5
Not enough data
8.0
5
Not enough data
8.7
5
Platform Data
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.3
5
Platform Additional Functionality
Not enough data
5.7
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
8.3
5
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
8.4
60
Agentic AI - Demand Side Platform (DSP)
Not enough data
7.5
10
Not enough data
7.7
10
Not enough data
7.5
10
Not enough data
7.5
10
Not enough data
8.0
10
Not enough data
7.8
10
Campaign Management
8.0
169
7.8
99
|
Verified
8.3
167
8.3
96
|
Verified
7.9
147
8.4
96
|
Verified
8.1
163
7.6
94
|
Verified
8.1
155
7.7
94
|
Verified
Feature Not Available
8.5
80
|
Verified
7.9
95
8.6
80
|
Verified
8.0
114
8.5
83
|
Verified
8.1
142
8.2
95
|
Verified
7.6
144
7.7
78
|
Verified
7.4
89
7.9
83
|
Verified
7.7
47
8.1
83
|
Verified
7.7
52
7.8
84
|
Verified
Targeting
8.0
135
8.7
95
|
Verified
7.9
121
8.7
91
|
Verified
7.6
136
8.7
90
|
Verified
7.6
113
8.5
78
|
Verified
Demand Side Platforms
Not enough data
8.4
79
|
Verified
Not enough data
7.8
77
|
Verified
Not enough data
8.5
75
|
Verified
Platform
7.9
131
7.9
74
|
Verified
8.4
152
7.4
89
|
Verified
8.6
154
8.4
87
8.1
155
8.4
90
|
Verified
8.4
136
8.4
83
|
Verified
7.9
143
8.0
84
|
Verified
8.2
140
7.9
76
|
Verified
8.2
112
7.9
77
|
Verified
8.1
145
7.9
82
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
8.2
12
Not enough data
7.4
12
Not enough data
7.7
13
Not enough data
7.5
12
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
8.2
12
Not enough data
8.1
12
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
7.2
6
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
7.2
6
Analysis
Not enough data
9.0
8
Not enough data
8.3
8
Not enough data
8.5
8
Not enough data
7.9
8
Campaigns
Not enough data
7.7
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.7
8
Not enough data
8.3
8
Engagement
Not enough data
8.3
8
Platform
Not enough data
8.1
8
Not enough data
8.5
8
Not enough data
7.9
8
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Marin Software and The Trade Desk are categorized as Retail Media Advertising Platforms, Cross-Channel Advertising, Mobile Advertising, and Display Advertising
Unique Categories
Marin Software is categorized as Social Media Advertising and Paid Search Advertising
The Trade Desk is categorized as Demand Side Platform (DSP), Connected TV (CTV) Advertising Platforms, Native Advertising, Video Advertising, Digital Audio Advertising, and Mobile Marketing
Reviews
Reviewers' Company Size
Marin Software
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
The Trade Desk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
51.0%
Internet
7.3%
Retail
7.0%
Financial Services
4.8%
Information Technology and Services
2.5%
Other
27.4%
Marketing and Advertising
64.3%
Retail
4.3%
Internet
2.9%
Consumer Goods
2.1%
Leisure, Travel & Tourism
2.1%
Other
24.3%
Alternatives
Discussions
Marin Software has no discussions with answers
The Trade Desk has no discussions with answers
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