# Marin Software vs Smartly Comparison

| | Marin Software | Smartly | 
|---|---|---|
| **Star Rating** | 3.8 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 453 | 468 | 
| **Largest Market Segment** | Mid-Market (51.0% of reviews) | Mid-Market (51.4% of reviews) | 
| **Entry Level Price** | No pricing available | % Fee of Media Spend | 


---
## Ratings Comparison
| Rating | Marin Software | Smartly | 
|---|---|---|
  | **Meets Requirements** | 7.6 (419 reviews) | 8.5 (385 reviews) | 
  | **Ease of Use** | 7.6 (419 reviews) | 8.3 (387 reviews) | 
  | **Ease of Setup** | 7.1 (246 reviews) | 8.3 (178 reviews) | 
  | **Ease of Admin** | 7.8 (251 reviews) | 8.3 (178 reviews) | 
  | **Quality of Support** | 7.7 (412 reviews) | 9.3 (380 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.0 (250 reviews) | 8.9 (176 reviews) | 
  | **Product Direction (% positive)** | 6.9 (415 reviews) | 8.6 (381 reviews) | 

---
## Pricing

### Marin Software

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Smartly

#### Entry-Level Pricing

Plan: Self-Serve + Support

Price: % Fee of Media Spend

Description: The fee percentage calculation shall be based on the Customer’s Advertising Spend in Customer’s Ad Account(s) connected to the Smartly.io platform as converted daily to EUR by Smartly.io.



Key Features:
- Full access to the platform.
- Your CSM serves as your strategic advisor, your very own secret weapon in all things social.
- We train your performance & creative teams to use Smartly.io effectively.

[Browse all 2 editions](https://www.g2.com/products/smartly/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **Marin Software** | 8.1/10 | 180 |
| **Smartly** | N/A | N/A |

#### Channel Functionality

| Feature | Marin Software | Smartly | 
|---|---|---|
| **Display Functionality** | 7.3 (91 reviews) | Not enough data | 

#### Platform Interoperability

| Feature | Marin Software | Smartly | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 

#### Agentic AI - Display Advertising

| Feature | Marin Software | Smartly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Marin Software | Smartly | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (169 reviews) | 8.2 (320 reviews) | 
| **Campaign Optimization** | 8.3 (167 reviews) | 8.5 (317 reviews) | 
| **Reach** | 7.9 (147 reviews) | Feature Not Available | 
| **Bulk Editing** | 8.1 (163 reviews) | 7.8 (284 reviews) | 
| **Batch Uploading** | 8.1 (155 reviews) | 7.7 (238 reviews) | 
| **Brand Safety** | Feature Not Available | 8.2 (204 reviews) | 
| **Fraud Protection** | 7.9 (95 reviews) | 8.0 (161 reviews) | 
| **Frequency Capping** | 8.0 (114 reviews) | 8.1 (211 reviews) | 
| **Budget Pacing** | 8.1 (142 reviews) | 8.2 (273 reviews) | 
| **Creative Optimization** | 7.6 (144 reviews) | 8.5 (296 reviews) | 
| **Rich Media Capabilties** | 7.4 (89 reviews) | 8.3 (193 reviews) | 
| **In-App Ads** | 7.7 (47 reviews) | 7.9 (141 reviews) | 
| **Mobile Rich Media Capabilities** | 7.7 (52 reviews) | 8.2 (151 reviews) | 

#### Targeting

| Feature | Marin Software | Smartly | 
|---|---|---|
| **Targeting** | 8.0 (135 reviews) | 8.8 (312 reviews) | 
| **Retargeting** | 7.9 (121 reviews) | 8.9 (293 reviews) | 
| **Geo-Targeting** | 7.6 (136 reviews) | 8.9 (288 reviews) | 
| **Contextual Targeting** | 7.6 (113 reviews) | Feature Not Available | 

#### Platform

| Feature | Marin Software | Smartly | 
|---|---|---|
| **API / Integrations** | 7.9 (131 reviews) | 8.3 (221 reviews) | 
| **Custom Reports** | 8.4 (152 reviews) | 8.4 (273 reviews) | 
| **User, Role, and Access Management** | 8.6 (154 reviews) | 8.3 (291 reviews) | 
| **Performance and Reliability** | 8.1 (155 reviews) | 8.3 (311 reviews) | 
| **Enterprise Scalability** | 8.4 (136 reviews) | 8.5 (261 reviews) | 
| **Customization** | 7.9 (143 reviews) | 8.3 (279 reviews) | 
| **Workflow Capability** | 8.2 (140 reviews) | 8.4 (258 reviews) | 
| **Internationalization** | 8.2 (112 reviews) | 8.6 (223 reviews) | 
| **Notifications** | 8.1 (145 reviews) | 8.2 (274 reviews) | 

### Paid Search Advertising

| Product | Score | Reviews |
|---|---|---|
| **Marin Software** | 7.6/10 | 365 |
| **Smartly** | N/A | N/A |

#### Campaign Management & Optimization

| Feature | Marin Software | Smartly | 
|---|---|---|
| **Paid Keyword Optimization** | 8.2 (326 reviews) | Not enough data | 
| **Bid Rules** | 8.0 (321 reviews) | Not enough data | 
| **Ad Creation and Editing** | 7.3 (310 reviews) | Not enough data | 
| **Ad and Landing Page Scheduling** | 7.6 (253 reviews) | Not enough data | 
| **Scenario Planning** | 6.8 (207 reviews) | Not enough data | 
| **Portfolio Bid Optimization** | 7.8 (293 reviews) | Not enough data | 
| **Advanced Targeting Options** | 7.3 (272 reviews) | Not enough data | 
| **Offline Capabilities** | 6.0 (179 reviews) | Not enough data | 
| **Extensions** | 6.3 (291 reviews) | Not enough data | 
| **Product Listing Ads** | 7.3 (173 reviews) | Not enough data | 
| **Budget Execution & Monitoring** | 7.7 (304 reviews) | Not enough data | 

#### Analytics & Administration

| Feature | Marin Software | Smartly | 
|---|---|---|
| **Ad and Conversion Tracking** | 7.9 (311 reviews) | Not enough data | 
| **Attribution** | 7.5 (261 reviews) | Not enough data | 
| **Reports** | 8.2 (326 reviews) | Not enough data | 

#### Platform

| Feature | Marin Software | Smartly | 
|---|---|---|
| **APIs** | 7.6 (235 reviews) | Not enough data | 
| **Notifications** | 7.6 (302 reviews) | Not enough data | 
| **Customization** | 7.6 (299 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.3 (308 reviews) | Not enough data | 
| **Performance and Reliability** | 7.5 (329 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.1 (283 reviews) | Not enough data | 
| **Workflow Capability** | 7.7 (283 reviews) | Not enough data | 
| **Internationalization** | 7.9 (214 reviews) | Not enough data | 

### Creative Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **Marin Software** | N/A | N/A |
| **Smartly** | 8.5/10 | 69 |

#### Authoring Tools

| Feature | Marin Software | Smartly | 
|---|---|---|
| **Ad Templates** | Not enough data | 8.5 (57 reviews) | 
| **HTML5 Authoring** | Not enough data | 7.8 (24 reviews) | 
| **Automated Ad Creation** | Not enough data | 8.5 (56 reviews) | 
| **Lanugage Translation** | Not enough data | 8.2 (32 reviews) | 

#### Agentic AI - Creative Management Platforms

| Feature | Marin Software | Smartly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Testing Tools

| Feature | Marin Software | Smartly | 
|---|---|---|
| **Dynamic Versioning** | Not enough data | 8.7 (45 reviews) | 
| **A/B Testing ** | Not enough data | 8.8 (54 reviews) | 

#### Publishing Tools

| Feature | Marin Software | Smartly | 
|---|---|---|
| **Demand Side Platform Built-in** | Not enough data | Feature Not Available | 
| **Demand Side Platform Integration** | Not enough data | Feature Not Available | 
| **Campaign Scheduling** | Not enough data | 8.9 (56 reviews) | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **Marin Software** | 8.1/10 | 180 |
| **Smartly** | N/A | N/A |

#### Platform Interoperability

| Feature | Marin Software | Smartly | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 

#### Mobile Functionality

| Feature | Marin Software | Smartly | 
|---|---|---|
| **Mobile Functionality** | 7.5 (87 reviews) | Not enough data | 

#### Agentic AI - Mobile Advertising

| Feature | Marin Software | Smartly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Marin Software | Smartly | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (169 reviews) | 8.2 (320 reviews) | 
| **Campaign Optimization** | 8.3 (167 reviews) | 8.5 (317 reviews) | 
| **Reach** | 7.9 (147 reviews) | Feature Not Available | 
| **Bulk Editing** | 8.1 (163 reviews) | 7.8 (284 reviews) | 
| **Batch Uploading** | 8.1 (155 reviews) | 7.7 (238 reviews) | 
| **Brand Safety** | Feature Not Available | 8.2 (204 reviews) | 
| **Fraud Protection** | 7.9 (95 reviews) | 8.0 (161 reviews) | 
| **Frequency Capping** | 8.0 (114 reviews) | 8.1 (211 reviews) | 
| **Budget Pacing** | 8.1 (142 reviews) | 8.2 (273 reviews) | 
| **Creative Optimization** | 7.6 (144 reviews) | 8.5 (296 reviews) | 
| **Rich Media Capabilties** | 7.4 (89 reviews) | 8.3 (193 reviews) | 
| **In-App Ads** | 7.7 (47 reviews) | 7.9 (141 reviews) | 
| **Mobile Rich Media Capabilities** | 7.7 (52 reviews) | 8.2 (151 reviews) | 

#### Targeting

| Feature | Marin Software | Smartly | 
|---|---|---|
| **Targeting** | 8.0 (135 reviews) | 8.8 (312 reviews) | 
| **Retargeting** | 7.9 (121 reviews) | 8.9 (293 reviews) | 
| **Geo-Targeting** | 7.6 (136 reviews) | 8.9 (288 reviews) | 
| **Contextual Targeting** | 7.6 (113 reviews) | Feature Not Available | 

#### Mobile

| Feature | Marin Software | Smartly | 
|---|---|---|
| **Mobile Tracking** | 8.0 (91 reviews) | Not enough data | 
| **In-App Ads** | 7.7 (47 reviews) | 7.9 (141 reviews) | 
| **Mobile Rich Media Capabilities** | 7.7 (52 reviews) | 8.2 (151 reviews) | 

#### Platform

| Feature | Marin Software | Smartly | 
|---|---|---|
| **API / Integrations** | 7.9 (131 reviews) | 8.3 (221 reviews) | 
| **Custom Reports** | 8.4 (152 reviews) | 8.4 (273 reviews) | 
| **User, Role, and Access Management** | 8.6 (154 reviews) | 8.3 (291 reviews) | 
| **Performance and Reliability** | 8.1 (155 reviews) | 8.3 (311 reviews) | 
| **Enterprise Scalability** | 8.4 (136 reviews) | 8.5 (261 reviews) | 
| **Customization** | 7.9 (143 reviews) | 8.3 (279 reviews) | 
| **Workflow Capability** | 8.2 (140 reviews) | 8.4 (258 reviews) | 
| **Internationalization** | 8.2 (112 reviews) | 8.6 (223 reviews) | 
| **Notifications** | 8.1 (145 reviews) | 8.2 (274 reviews) | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **Marin Software** | N/A | N/A |
| **Smartly** | 8.6/10 | 360 |

#### Platform Interoperability

| Feature | Marin Software | Smartly | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 8.8 (20 reviews) | 

#### Video Functionality

| Feature | Marin Software | Smartly | 
|---|---|---|
| **Video Functionality** | Not enough data | 8.4 (68 reviews) | 

#### Agentic AI - Video Advertising

| Feature | Marin Software | Smartly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Marin Software | Smartly | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (169 reviews) | 8.2 (320 reviews) | 
| **Campaign Optimization** | 8.3 (167 reviews) | 8.5 (317 reviews) | 
| **Reach** | 7.9 (147 reviews) | Feature Not Available | 
| **Bulk Editing** | 8.1 (163 reviews) | 7.8 (284 reviews) | 
| **Batch Uploading** | 8.1 (155 reviews) | 7.7 (238 reviews) | 
| **Brand Safety** | Feature Not Available | 8.2 (204 reviews) | 
| **Fraud Protection** | 7.9 (95 reviews) | 8.0 (161 reviews) | 
| **Frequency Capping** | 8.0 (114 reviews) | 8.1 (211 reviews) | 
| **Budget Pacing** | 8.1 (142 reviews) | 8.2 (273 reviews) | 
| **Creative Optimization** | 7.6 (144 reviews) | 8.5 (296 reviews) | 
| **Rich Media Capabilties** | 7.4 (89 reviews) | 8.3 (193 reviews) | 
| **In-App Ads** | 7.7 (47 reviews) | 7.9 (141 reviews) | 
| **Mobile Rich Media Capabilities** | 7.7 (52 reviews) | 8.2 (151 reviews) | 

#### Targeting

| Feature | Marin Software | Smartly | 
|---|---|---|
| **Targeting** | 8.0 (135 reviews) | 8.8 (312 reviews) | 
| **Retargeting** | 7.9 (121 reviews) | 8.9 (293 reviews) | 
| **Geo-Targeting** | 7.6 (136 reviews) | 8.9 (288 reviews) | 
| **Contextual Targeting** | 7.6 (113 reviews) | Feature Not Available | 

#### Platform

| Feature | Marin Software | Smartly | 
|---|---|---|
| **API / Integrations** | 7.9 (131 reviews) | 8.3 (221 reviews) | 
| **Custom Reports** | 8.4 (152 reviews) | 8.4 (273 reviews) | 
| **User, Role, and Access Management** | 8.6 (154 reviews) | 8.3 (291 reviews) | 
| **Performance and Reliability** | 8.1 (155 reviews) | 8.3 (311 reviews) | 
| **Enterprise Scalability** | 8.4 (136 reviews) | 8.5 (261 reviews) | 
| **Customization** | 7.9 (143 reviews) | 8.3 (279 reviews) | 
| **Workflow Capability** | 8.2 (140 reviews) | 8.4 (258 reviews) | 
| **Internationalization** | 8.2 (112 reviews) | 8.6 (223 reviews) | 
| **Notifications** | 8.1 (145 reviews) | 8.2 (274 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Marin Software** | 8.2/10 | 179 |
| **Smartly** | 8.3/10 | 367 |

#### Platform Interoperability

| Feature | Marin Software | Smartly | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 8.2 (27 reviews) | 

#### Agentic AI - Social Media Advertising

| Feature | Marin Software | Smartly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Social Functionality

| Feature | Marin Software | Smartly | 
|---|---|---|
| **Social Functionality** | 7.0 (68 reviews) | 8.7 (286 reviews) | 

#### Campaign Management

| Feature | Marin Software | Smartly | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (169 reviews) | 8.2 (320 reviews) | 
| **Campaign Optimization** | 8.3 (167 reviews) | 8.5 (317 reviews) | 
| **Reach** | 7.9 (147 reviews) | Feature Not Available | 
| **Bulk Editing** | 8.1 (163 reviews) | 7.8 (284 reviews) | 
| **Batch Uploading** | 8.1 (155 reviews) | 7.7 (238 reviews) | 
| **Brand Safety** | Feature Not Available | 8.2 (204 reviews) | 
| **Fraud Protection** | 7.9 (95 reviews) | 8.0 (161 reviews) | 
| **Frequency Capping** | 8.0 (114 reviews) | 8.1 (211 reviews) | 
| **Budget Pacing** | 8.1 (142 reviews) | 8.2 (273 reviews) | 
| **Creative Optimization** | 7.6 (144 reviews) | 8.5 (296 reviews) | 
| **Rich Media Capabilties** | 7.4 (89 reviews) | 8.3 (193 reviews) | 
| **In-App Ads** | 7.7 (47 reviews) | 7.9 (141 reviews) | 
| **Mobile Rich Media Capabilities** | 7.7 (52 reviews) | 8.2 (151 reviews) | 

#### Targeting

| Feature | Marin Software | Smartly | 
|---|---|---|
| **Targeting** | 8.0 (135 reviews) | 8.8 (312 reviews) | 
| **Retargeting** | 7.9 (121 reviews) | 8.9 (293 reviews) | 
| **Geo-Targeting** | 7.6 (136 reviews) | 8.9 (288 reviews) | 
| **Contextual Targeting** | 7.6 (113 reviews) | Feature Not Available | 

#### Platform

| Feature | Marin Software | Smartly | 
|---|---|---|
| **API / Integrations** | 7.9 (131 reviews) | 8.3 (221 reviews) | 
| **Custom Reports** | 8.4 (152 reviews) | 8.4 (273 reviews) | 
| **User, Role, and Access Management** | 8.6 (154 reviews) | 8.3 (291 reviews) | 
| **Performance and Reliability** | 8.1 (155 reviews) | 8.3 (311 reviews) | 
| **Enterprise Scalability** | 8.4 (136 reviews) | 8.5 (261 reviews) | 
| **Customization** | 7.9 (143 reviews) | 8.3 (279 reviews) | 
| **Workflow Capability** | 8.2 (140 reviews) | 8.4 (258 reviews) | 
| **Internationalization** | 8.2 (112 reviews) | 8.6 (223 reviews) | 
| **Notifications** | 8.1 (145 reviews) | 8.2 (274 reviews) | 

### Retail Media Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **Marin Software** | N/A | N/A |
| **Smartly** | N/A | N/A |

#### Platform Basics

| Feature | Marin Software | Smartly | 
|---|---|---|
| **Ad Serving Rules** | Not enough data | Not enough data | 
| **Sponsored Product Listing Ads** | Not enough data | Not enough data | 
| **Banner Ads** | Not enough data | Not enough data | 
| **Display Ads** | Not enough data | Not enough data | 

#### Platform Data

| Feature | Marin Software | Smartly | 
|---|---|---|
| **Reporting Performance Metrics** | Not enough data | Not enough data | 
| **Data Filtering** | Not enough data | Not enough data | 
| **Reporting Dashboards** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Marin Software | Smartly | 
|---|---|---|
| **Offline Ads** | Not enough data | Not enough data | 
| **Video Ads** | Not enough data | Not enough data | 
| **Team Collaboration** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### Agentic AI - Retail Media Advertising Platforms

| Feature | Marin Software | Smartly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **Marin Software** | N/A | N/A |
| **Smartly** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | Marin Software | Smartly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)

**Unique to Marin Software (5):** [Retail Media Advertising Platforms ](https://www.g2.com/categories/retail-media-advertising-platforms), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising)

**Unique to Smartly (2):** [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms), [Video Advertising Software](https://www.g2.com/categories/video-advertising)


---
## Reviewer Demographics

### By Company Size

| Segment | Marin Software | Smartly | 
|---|---|---|
| **Small-Business** | 24.9% | 19.0% | 
| **Mid-Market** | 51.0% | 51.4% | 
| **Enterprise** | 24.0% | 29.6% | 

### By Industry

#### Marin Software

- **Marketing and Advertising:** 51.0%
- **Internet:** 7.3%
- **Retail:** 7.0%
- **Financial Services:** 4.8%
- **Information Technology and Services:** 2.5%
- **Computer Software:** 2.5%
- **Hospital & Health Care:** 2.3%
- **Hospitality:** 1.4%
- **Insurance:** 1.1%
- **Education Management:** 1.1%
- **Other:** 19.0%

#### Smartly

- **Marketing and Advertising:** 18.1%
- **Retail:** 13.1%
- **Leisure, Travel & Tourism:** 8.2%
- **Apparel & Fashion:** 7.3%
- **Food & Beverages:** 5.6%
- **Internet:** 4.5%
- **Transportation/Trucking/Railroad:** 3.5%
- **Automotive:** 2.8%
- **Consumer Goods:** 2.6%
- **Information Technology and Services:** 2.3%
- **Other:** 31.9%

---
## Alternatives

### Alternatives to Marin Software

- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1453 reviews)
- [Skai](https://www.g2.com/products/skai/reviews) — 4.0/5 stars (297 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (775 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Acquisio](https://www.g2.com/products/acquisio/reviews) — 3.8/5 stars (82 reviews)
- [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) — 3.7/5 stars (97 reviews)
- [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) — 3.8/5 stars (86 reviews)
- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (241 reviews)

### Alternatives to Smartly

- [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews)
- [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (400 reviews)
- [AdCreative.ai](https://www.g2.com/products/adcreative-ai/reviews) — 4.3/5 stars (796 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (775 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1453 reviews)
- [Skai](https://www.g2.com/products/skai/reviews) — 4.0/5 stars (297 reviews)
- [Madgicx](https://www.g2.com/products/madgicx/reviews) — 4.6/5 stars (211 reviews)
- [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews)
- [Bannerflow](https://www.g2.com/products/bannerflow/reviews) — 4.6/5 stars (159 reviews)
- [ROI Hunter](https://www.g2.com/products/roi-hunter/reviews) — 4.8/5 stars (205 reviews)

---
## Top Discussions

### Marin Software

No discussions available for this product.

### Smartly

- Title: [What is the best way to optimize the traffic campaigns based on CPC on Facebook using Smartly.io features.](https://www.g2.com/discussions/51730-what-is-the-best-way-to-optimize-the-traffic-campaigns-based-on-cpc-on-facebook-using-smartly-io-features) — 1 comment, 1 upvote
  > **Top comment:** "Here are some great ways to optimize Facebook traffic campaigns in Smartly.io:

1. Predictive Budget Allocation with Budget Pools allows for you to have a..."
- Title: [what is the best use-case of smartly you have seen in the industry?](https://www.g2.com/discussions/27547-what-is-the-best-use-case-of-smartly-you-have-seen-in-the-industry) — 1 comment
  > **Top comment:** "There are so many great use cases of our platform that it is hard to pick just one as the best! But being able to customize, personalize, and localize..."
- Title: [When will better support for Instagram existing posts be implemented?](https://www.g2.com/discussions/24539-when-will-better-support-for-instagram-existing-posts-be-implemented) — 1 comment, 1 upvote
  > **Top comment:** "Hi Mark, unfortunately, no solution available yet as Facebook doesn't let us promote an existing Instagram post.
We've been exploring some options like..."
- Title: [When would I need to use Smartly.io?](https://www.g2.com/discussions/when-would-i-need-to-use-smartly-io) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Smartly.io is your full Facebook & Instagram advertising suite, replacing the need to use Facebook Ads Manager. You can run all of your paid social..."
- Title: [Can you help us measure incremental revenue?](https://www.g2.com/discussions/can-you-help-us-measure-incremental-revenue) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, we can. Smartly.io’s extensive testing suite provides tools for running Facebook Lift Tests to measure incremental revenue and we also help you with..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/marin-software-vs-smartly)