Compare Marin Software and Smartly 
Featured Products
At a Glance
Market Segments
Mid-Market (51.0% of reviews)
Mid-Market (51.4% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
% Fee of Media Spend
Marin Software
Star Rating
(453)3.8 out of 5
Market Segments
Mid-Market (51.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Marin SoftwareSmartly
Star Rating
(468)4.4 out of 5
Market Segments
Mid-Market (51.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
% Fee of Media Spend
Browse all 2 pricing plansMarin Software vs Smartly
When assessing the two solutions, reviewers found Smartly easier to use, set up, and administer. Reviewers also preferred doing business with Smartly overall.
- Reviewers felt that Smartly meets the needs of their business better than Marin Software.
- When comparing quality of ongoing product support, reviewers felt that Smartly is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Smartly over Marin Software.
Pricing
Entry-Level Pricing
Marin Software
No pricing availableSmartly
Self-Serve + Support
% Fee
of Media Spend
The fee percentage calculation shall be based on the Customer’s Advertising Spend in Customer’s Ad Account(s) connected to the Smartly.io platform as converted daily to EUR by Smartly.io.
- Full access to the platform.
- Your CSM serves as your strategic advisor, your very own secret weapon in all things social.
- We train your performance & creative teams to use Smartly.io effectively.
Free Trial
Marin Software
No trial information availableSmartly
No trial information availableRatings
Meets Requirements
7.6
419
8.5
385
Ease of Use
7.6
419
8.3
387
Ease of Setup
7.1
246
8.3
178
Ease of Admin
7.8
251
8.3
178
Quality of Support
7.7
412
9.3
380
Has the product been a good partner in doing business?
8.0
250
8.9
176
Product Direction (% positive)
6.9
415
8.6
381
Features by Category
Channel Functionality
7.3
91
Not enough data
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
169
8.2
320
8.3
167
8.5
317
7.9
147
Feature Not Available
8.1
163
7.8
284
8.1
155
7.7
238
Feature Not Available
8.2
204
7.9
95
8.0
161
8.0
114
8.1
211
8.1
142
8.2
273
7.6
144
8.5
296
7.4
89
8.3
193
7.7
47
7.9
141
7.7
52
8.2
151
Targeting
8.0
135
8.8
312
7.9
121
8.9
293
7.6
136
8.9
288
7.6
113
Feature Not Available
Platform
7.9
131
8.3
221
8.4
152
8.4
273
8.6
154
8.3
291
8.1
155
8.3
311
8.4
136
8.5
261
7.9
143
8.3
279
8.2
140
8.4
258
8.2
112
8.6
223
8.1
145
8.2
274
Campaign Management & Optimization
8.2
326
Not enough data
8.0
321
Not enough data
7.3
310
Not enough data
7.6
253
Not enough data
6.8
207
Not enough data
7.8
293
Not enough data
7.3
272
Not enough data
6.0
179
Not enough data
6.3
291
Not enough data
7.3
173
Not enough data
7.7
304
Not enough data
Analytics & Administration
7.9
311
Not enough data
7.5
261
Not enough data
8.2
326
Not enough data
Platform
7.6
235
Not enough data
7.6
302
Not enough data
7.6
299
Not enough data
8.3
308
Not enough data
7.5
329
Not enough data
8.1
283
Not enough data
7.7
283
Not enough data
7.9
214
Not enough data
Authoring Tools
Not enough data
8.5
57
Not enough data
7.8
24
Not enough data
8.5
56
Not enough data
8.2
32
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
8.7
45
Not enough data
8.8
54
Publishing Tools
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
56
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
7.5
87
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
169
8.2
320
8.3
167
8.5
317
7.9
147
Feature Not Available
8.1
163
7.8
284
8.1
155
7.7
238
Feature Not Available
8.2
204
7.9
95
8.0
161
8.0
114
8.1
211
8.1
142
8.2
273
7.6
144
8.5
296
7.4
89
8.3
193
7.7
47
7.9
141
7.7
52
8.2
151
Targeting
8.0
135
8.8
312
7.9
121
8.9
293
7.6
136
8.9
288
7.6
113
Feature Not Available
Mobile
8.0
91
Not enough data
7.7
47
7.9
141
7.7
52
8.2
151
Platform
7.9
131
8.3
221
8.4
152
8.4
273
8.6
154
8.3
291
8.1
155
8.3
311
8.4
136
8.5
261
7.9
143
8.3
279
8.2
140
8.4
258
8.2
112
8.6
223
8.1
145
8.2
274
Platform Interoperability
Not enough data
8.8
20
Video Functionality
Not enough data
8.4
68
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
169
8.2
320
8.3
167
8.5
317
7.9
147
Feature Not Available
8.1
163
7.8
284
8.1
155
7.7
238
Feature Not Available
8.2
204
7.9
95
8.0
161
8.0
114
8.1
211
8.1
142
8.2
273
7.6
144
8.5
296
7.4
89
8.3
193
7.7
47
7.9
141
7.7
52
8.2
151
Targeting
8.0
135
8.8
312
7.9
121
8.9
293
7.6
136
8.9
288
7.6
113
Feature Not Available
Platform
7.9
131
8.3
221
8.4
152
8.4
273
8.6
154
8.3
291
8.1
155
8.3
311
8.4
136
8.5
261
7.9
143
8.3
279
8.2
140
8.4
258
8.2
112
8.6
223
8.1
145
8.2
274
Platform Interoperability
Not enough data
8.2(won by default)
27
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.0
68
8.7(won by 1.7)
286
Campaign Management
8.0
169
8.2(won by 0.2)
320
8.3
167
8.5(won by 0.2)
317
7.9(won by default)
147
Feature Not Available
8.1(won by 0.3)
163
7.8
284
8.1(won by 0.4)
155
7.7
238
Feature Not Available
8.2(won by default)
204
7.9
95
8.0(won by 0.1)
161
8.0
114
8.1(won by 0.1)
211
8.1
142
8.2(won by 0.1)
273
7.6
144
8.5(won by 0.9)
296
7.4
89
8.3(won by 0.9)
193
7.7
47
7.9(won by 0.2)
141
7.7
52
8.2(won by 0.5)
151
Targeting
8.0
135
8.8(won by 0.8)
312
7.9
121
8.9(won by 1.0)
293
7.6
136
8.9(won by 1.3)
288
7.6(won by default)
113
Feature Not Available
Platform
7.9
131
8.3(won by 0.4)
221
8.4(tied score)
152
8.4(tied score)
273
8.6(won by 0.3)
154
8.3
291
8.1
155
8.3(won by 0.2)
311
8.4
136
8.5(won by 0.1)
261
7.9
143
8.3(won by 0.4)
279
8.2
140
8.4(won by 0.2)
258
8.2
112
8.6(won by 0.4)
223
8.1
145
8.2(won by 0.1)
274
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Marin Software and Smartly are categorized as Social Media Advertising
Unique Categories
Marin Software is categorized as Retail Media Advertising Platforms, Cross-Channel Advertising, Mobile Advertising, Display Advertising, and Paid Search Advertising
Smartly is categorized as Creative Management Platforms and Video Advertising
Reviews
Reviewers' Company Size
Marin Software
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
51.0%
Internet
7.3%
Retail
7.0%
Financial Services
4.8%
Information Technology and Services
2.5%
Other
27.4%
Marketing and Advertising
18.1%
Retail
13.1%
Leisure, Travel & Tourism
8.2%
Apparel & Fashion
7.3%
Food & Beverages
5.6%
Other
47.7%
Discussions
Marin Software has no discussions with answers
What is your favorite feature of Smartly? How are you utilizing it to drop your CPA?
1 Comment
AM
I think the dinamyc ads through image templates are a powerful feature but requires a lot of work.
If you want something quick, I suggest you to try these...Read more
Would you add the option of creating reach and frequency campaigns?
1 Comment
AM
I think it is not available since Smartly is focus on performance.
R&F campaigns reserves inventory paying a fixed CPM but I guess you can create this kind...Read more
what is the best use-case of smartly you have seen in the industry?
1 Comment
JC
There are so many great use cases of our platform that it is hard to pick just one as the best! But being able to customize, personalize, and localize...Read more
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