# Maptitude vs Surfer Comparison

| | Maptitude | Surfer | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 148 | 126 | 
| **Largest Market Segment** | Small-Business (53.4% of reviews) | Small-Business (53.2% of reviews) | 
| **Entry Level Price** | $795.00 1 User Per Year | $599.00 1 License Per Year | 

---
## Top Pros & Cons

### Maptitude

Pros:
- Features (11 reviews)
- Ease of Use (10 reviews)

Cons:
- Limited Accessibility (3 reviews)
- Expensive (2 reviews)

### Surfer

**Not enough data**

---
## Ratings Comparison
| Rating | Maptitude | Surfer | 
|---|---|---|
  | **Meets Requirements** | 9.0 (131 reviews) | 8.6 (102 reviews) | 
  | **Ease of Use** | 8.2 (131 reviews) | 8.7 (106 reviews) | 
  | **Ease of Setup** | 8.6 (61 reviews) | 9.1 (48 reviews) | 
  | **Ease of Admin** | 8.5 (53 reviews) | 8.9 (47 reviews) | 
  | **Quality of Support** | 9.2 (120 reviews) | 9.2 (90 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (52 reviews) | 9.3 (45 reviews) | 
  | **Product Direction (% positive)** | 8.8 (125 reviews) | 8.4 (107 reviews) | 

---
## Pricing

### Maptitude

#### Entry-Level Pricing

Plan: Maptitude 1st year price

Price: $795.00 1 User Per Year

Description: $𝟎 𝐅𝐑𝐄𝐄 𝟑𝟎-𝐃𝐀𝐘 𝐓𝐑𝐈𝐀𝐋 𝐖𝐈𝐓𝐇 𝐅𝐔𝐋𝐋 𝐅𝐔𝐍𝐂𝐓𝐈𝐎𝐍𝐀𝐋𝐈𝐓𝐘 - 𝐍𝐎 𝐂𝐑𝐄𝐃𝐈𝐓 𝐂𝐀𝐑𝐃 𝐑𝐄𝐐𝐔𝐈𝐑𝐄𝐃.
Secure desktop mapping software for nationwide hierarchical territory management, sales, logistics, site, and demographic analysis. Balance territories automatically, geocode unlimited addresses, optimize large multi-stop & multi-vehicle routes, generate accurate long distance drive-time rings, and analyze your data against 2000+ built-in demographics with no add-on data purchases required.

Key Features:
- Sales Territory Mapping
- Demographics
- Drive-Time/Circular Rings

[Browse all 3 editions](https://www.g2.com/products/maptitude/pricing)

#### Free Trial

Yes

### Surfer

#### Entry-Level Pricing

Plan: Surfer® single -user subscription

Price: $599.00 1 License Per Year

Description: Billed annually

Key Features:
- Access to the latest version of Surfer and Surfer Beta
- Free upgrades, updates, and fixes during the term of your subscription
- Access to Surfer on two personal devices

[Browse all 3 editions](https://www.g2.com/products/surfer/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Maptitude** | N/A | N/A |
| **Surfer** | N/A | N/A |

#### Reports

| Feature | Maptitude | Surfer | 
|---|---|---|
| **Reports Interface** | Not enough data | Not enough data | 
| **Steps to Answer** | Not enough data | Not enough data | 
| **Graphs and Charts** | Not enough data | Not enough data | 
| **Score Cards** | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | 

#### Self Service 

| Feature | Maptitude | Surfer | 
|---|---|---|
| **Calculated Fields** | Not enough data | Not enough data | 
| **Data Column Filtering** | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | 
| **Collaboration / Workflow** | Not enough data | Not enough data | 
| **Automodeling** | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | Maptitude | Surfer | 
|---|---|---|
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Big Data Services** | Not enough data | Not enough data | 

#### Building Reports

| Feature | Maptitude | Surfer | 
|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 

#### Platform

| Feature | Maptitude | Surfer | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### GIS

| Product | Score | Reviews |
|---|---|---|
| **Maptitude** | 9.5/10 | 28 |
| **Surfer** | 7.9/10 | 8 |

#### Data Management

| Feature | Maptitude | Surfer | 
|---|---|---|
| **Data Capture** | 9.6 (25 reviews) | 7.8 (6 reviews) | 
| **Data Storage** | 9.7 (24 reviews) | 6.9 (6 reviews) | 
| **Data Manipulation** | 9.5 (24 reviews) | 6.7 (6 reviews) | 
| **Data Visualization** | 9.6 (26 reviews) | 9.0 (7 reviews) | 

#### Map Creation

| Feature | Maptitude | Surfer | 
|---|---|---|
| **Geocoding** | 9.7 (26 reviews) | 7.8 (6 reviews) | 
| **Buffer Zone Query** | 9.7 (25 reviews) | 7.7 (5 reviews) | 
| **Overlaying** | 9.9 (25 reviews) | 7.9 (7 reviews) | 
| **Publishing** | 9.5 (19 reviews) | 8.6 (7 reviews) | 

#### Analysis

| Feature | Maptitude | Surfer | 
|---|---|---|
| **Spatial Analysis** | 9.2 (24 reviews) | 8.5 (8 reviews) | 
| **Reporting ** | 9.4 (24 reviews) | Feature Not Available | 
| **Real-Time Streaming ** | 8.5 (14 reviews) | Feature Not Available | 

### Location Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Maptitude** | 9.0/10 | 18 |
| **Surfer** | N/A | N/A |

#### Cartography

| Feature | Maptitude | Surfer | 
|---|---|---|
| **Map Design** | 9.4 (18 reviews) | Not enough data | 
| **Vector Mapping ** | 9.2 (12 reviews) | Not enough data | 
| **Data Visualization** | 9.6 (16 reviews) | Not enough data | 
| **Overlaying** | 9.4 (15 reviews) | Not enough data | 

#### Analysis

| Feature | Maptitude | Surfer | 
|---|---|---|
| **Predictive Analysis** | 8.6 (14 reviews) | Not enough data | 
| **Distance Analysis ** | 9.3 (14 reviews) | Not enough data | 
| **Spatial Analysis** | 9.5 (14 reviews) | Not enough data | 
| **Data Stream** | 7.4 (9 reviews) | Not enough data | 

#### Reporting

| Feature | Maptitude | Surfer | 
|---|---|---|
| **Data Transformation** | 9.2 (12 reviews) | Not enough data | 
| **WYSIWYG Design** | 9.5 (11 reviews) | Not enough data | 
| **API Integrations** | 7.8 (10 reviews) | Not enough data | 

### Route Planning

| Product | Score | Reviews |
|---|---|---|
| **Maptitude** | 8.9/10 | 5 |
| **Surfer** | N/A | N/A |

#### Routing

| Feature | Maptitude | Surfer | 
|---|---|---|
| **Master Routing** | 9.3 (5 reviews) | Not enough data | 
| **Default Routes** | 9.3 (5 reviews) | Not enough data | 
| **Route Assignment** | 8.7 (5 reviews) | Not enough data | 

#### Scheduling

| Feature | Maptitude | Surfer | 
|---|---|---|
| **Master Schedule** | Not enough data | Not enough data | 
| **Constraints** | 8.0 (5 reviews) | Not enough data | 
| **Adjustments** | 8.7 (5 reviews) | Not enough data | 
| **ETA** | 9.7 (5 reviews) | Not enough data | 

#### Optimization

| Feature | Maptitude | Surfer | 
|---|---|---|
| **Priorities** | 8.3 (5 reviews) | Not enough data | 
| **Real Time** | 9.7 (5 reviews) | Not enough data | 
| **Dynamic Routing** | 8.3 (5 reviews) | Not enough data | 

#### Analytics

| Feature | Maptitude | Surfer | 
|---|---|---|
| **Performance** | 8.3 (5 reviews) | Not enough data | 
| **Time & Costs** | 9.3 (5 reviews) | Not enough data | 
| **Productivity** | 9.3 (5 reviews) | Not enough data | 

### Field Sales

| Product | Score | Reviews |
|---|---|---|
| **Maptitude** | 9.0/10 | 7 |
| **Surfer** | N/A | N/A |

#### Territory Mapping

| Feature | Maptitude | Surfer | 
|---|---|---|
| **Custom Territory Mapping** | 9.8 (7 reviews) | Not enough data | 
| **Strategic Selling** | 9.5 (7 reviews) | Not enough data | 
| **Automatic Rep Assignment** | 9.3 (5 reviews) | Not enough data | 

#### Route Planning

| Feature | Maptitude | Surfer | 
|---|---|---|
| **Lead Priority** | 8.7 (5 reviews) | Not enough data | 
| **Optimized Sales Routes** | 9.0 (5 reviews) | Not enough data | 
| **Map Directions** | 8.7 (5 reviews) | Not enough data | 

#### Sales Performance Management

| Feature | Maptitude | Surfer | 
|---|---|---|
| **Gamification** | Not enough data | Not enough data | 
| **Performance Dashboards** | 8.3 (5 reviews) | Not enough data | 
| **Sales Rep Tracker** | Not enough data | Not enough data | 

#### Presentation and Forms

| Feature | Maptitude | Surfer | 
|---|---|---|
| **Video and Interactive Media** | Not enough data | Not enough data | 
| **Digital Contracts** | Not enough data | Not enough data | 
| **E-signature** | 8.7 (5 reviews) | Not enough data | 

### Geology and Seismic

| Product | Score | Reviews |
|---|---|---|
| **Maptitude** | N/A | N/A |
| **Surfer** | N/A | N/A |

#### Agentic AI - Geology and Seismic

| Feature | Maptitude | Surfer | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Oil and Gas Engineering

| Product | Score | Reviews |
|---|---|---|
| **Maptitude** | N/A | N/A |
| **Surfer** | N/A | N/A |

#### Agentic AI - Oil and Gas Engineering

| Feature | Maptitude | Surfer | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Oil and Gas Simulation and Modeling

| Product | Score | Reviews |
|---|---|---|
| **Maptitude** | N/A | N/A |
| **Surfer** | N/A | N/A |

#### Agentic AI - Oil and Gas Simulation and Modeling

| Feature | Maptitude | Surfer | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [GIS Software](https://www.g2.com/categories/gis)

**Unique to Maptitude (3):** [Field Sales Software](https://www.g2.com/categories/field-sales), [Route Planning Software](https://www.g2.com/categories/route-planning-software), [Location Intelligence Software](https://www.g2.com/categories/location-intelligence)

**Unique to Surfer (4):** [Mining Software](https://www.g2.com/categories/mining), [Oil and Gas Engineering Software](https://www.g2.com/categories/oil-and-gas-engineering), [Geology and Seismic Software](https://www.g2.com/categories/geology-and-seismic), [Oil and Gas Simulation and Modeling Software](https://www.g2.com/categories/oil-and-gas-simulation-and-modeling)


---
## Reviewer Demographics

### By Company Size

| Segment | Maptitude | Surfer | 
|---|---|---|
| **Small-Business** | 53.4% | 53.2% | 
| **Mid-Market** | 20.3% | 25.8% | 
| **Enterprise** | 26.4% | 21.0% | 

### By Industry

#### Maptitude

- **Hospital & Health Care:** 8.8%
- **Higher Education:** 8.1%
- **Real Estate:** 5.4%
- **Market Research:** 4.7%
- **Research:** 4.1%
- **Logistics and Supply Chain:** 4.1%
- **Financial Services:** 4.1%
- **Construction:** 4.1%
- **Marketing and Advertising:** 4.1%
- **Banking:** 3.4%
- **Other:** 49.3%

#### Surfer

- **Environmental Services:** 29.0%
- **Oil & Energy:** 15.3%
- **Research:** 12.9%
- **Mining & Metals:** 11.3%
- **Civil Engineering:** 9.7%
- **Higher Education:** 4.0%
- **Construction:** 3.2%
- **Renewables & Environment:** 2.4%
- **Non-Profit Organization Management:** 2.4%
- **Government Administration:** 2.4%
- **Other:** 7.3%

---
## Alternatives

### Alternatives to Maptitude

- [Esri ArcGIS](https://www.g2.com/products/esri-arcgis/reviews) — 4.5/5 stars (539 reviews)
- [MapInfo Pro](https://www.g2.com/products/mapinfo-pro/reviews) — 4.1/5 stars (120 reviews)
- [Google Earth Pro](https://www.g2.com/products/google-earth-pro/reviews) — 4.6/5 stars (383 reviews)
- [Geopointe](https://www.g2.com/products/geopointe/reviews) — 4.2/5 stars (284 reviews)
- [BatchGeo](https://www.g2.com/products/batchgeo/reviews) — 4.7/5 stars (1047 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3650 reviews)
- [QGIS](https://www.g2.com/products/qgis/reviews) — 4.5/5 stars (153 reviews)
- [SalesRabbit](https://www.g2.com/products/salesrabbit/reviews) — 4.5/5 stars (432 reviews)
- [Badger Maps](https://www.g2.com/products/badger-maps/reviews) — 4.7/5 stars (324 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25784 reviews)

### Alternatives to Surfer

- [Esri ArcGIS](https://www.g2.com/products/esri-arcgis/reviews) — 4.5/5 stars (539 reviews)
- [GEOVIA Surpac](https://www.g2.com/products/geovia-surpac/reviews) — 4.5/5 stars (23 reviews)
- [Petrel E&P Software Platform](https://www.g2.com/products/schlumberger-petrel-e-p-software-platform/reviews) — 4.7/5 stars (17 reviews)
- [Google Earth Pro](https://www.g2.com/products/google-earth-pro/reviews) — 4.6/5 stars (383 reviews)
- [QGIS](https://www.g2.com/products/qgis/reviews) — 4.5/5 stars (153 reviews)
- [BatchGeo](https://www.g2.com/products/batchgeo/reviews) — 4.7/5 stars (1047 reviews)
- [AutoCAD](https://www.g2.com/products/autocad/reviews) — 4.4/5 stars (1930 reviews)
- [Xactly](https://www.g2.com/products/xactly/reviews) — 4.2/5 stars (1091 reviews)
- [Badger Maps](https://www.g2.com/products/badger-maps/reviews) — 4.7/5 stars (324 reviews)
- [Smarty](https://www.g2.com/products/smarty-smarty/reviews) — 4.6/5 stars (316 reviews)

---
## Top Discussions

### Maptitude

- Title: [What is Maptitude used for?](https://www.g2.com/discussions/what-is-maptitude-used-for) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Maptitude is used to:

• Plan and manage territories or routes
• Identify potential customers and market opportunities
• Analyze sales and performance..."

### Surfer

- Title: [How much does Surfer cost? Are there ongoing maintenance and support fees?](https://www.g2.com/discussions/surfer-pricing) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "A full license of Surfer costs $849US. Licenses are perpetual and have no ongoing maintenance and support fees. All maintenance updates are provided free of..."
- Title: [What technical resources are available to me?](https://www.g2.com/discussions/technical-resources) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "We take great pride in the quality of our technical support and have created many resources for you. 

Live support - Monday through Friday, 8am to 5pm..."
- Title: [What license options are available?](https://www.g2.com/discussions/license-options) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "A single-user license grants one user the right to use the software license. For each single user license you purchase, you will receive a unique product..."
- Title: [Do you offer a trial version of Surfer?](https://www.g2.com/discussions/1827-do-you-offer-a-trial-version-of-surfer) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "A free Surfer demo is available via download from this URL: http://d6h5he89yy2it.cloudfront.net/demo/surferdemo.exe 

The demo is fully featured. You can..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/maptitude-vs-surfer)