# Mapp Marketing Cloud vs Salesforce Data 360 (formerly Data Cloud) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Salesforce Data 360 excels in providing a **unified customer profile** , which allows businesses to create personalized marketing and service experiences. Users appreciate how it consolidates data from various sources, including CRM, social media, and emails, into a single, real-time view.
- **Users say** Mapp Marketing Cloud offers a comprehensive suite of marketing automation tools, making it **extremely easy to work with**. Reviewers highlight its multi-channel capabilities, which facilitate coordinated campaigns across email, mobile, and social media platforms.
- **According to verified reviews** , Salesforce Data 360 is noted for its **smooth setup process** , with many users finding the transition to be quick and efficient. This ease of implementation is a significant advantage for teams looking to minimize downtime during onboarding.
- **Reviewers mention** that while Mapp Marketing Cloud provides a robust set of features, some users have experienced challenges with **configuration** to match their specific workflows. This can lead to a steeper learning curve for new users compared to Salesforce Data 360.
- **G2 reviewers highlight** the quality of support offered by Salesforce Data 360, with many users praising the responsiveness and helpfulness of the support team. This level of assistance contributes to a more positive overall experience, especially during critical implementation phases.
- **Users report** that Mapp Marketing Cloud, while feature-rich, sometimes struggles to meet all user requirements as effectively as Salesforce Data 360, which has a higher satisfaction rating in this area. This difference may influence businesses that prioritize tailored solutions for their marketing strategies.



| | Mapp Marketing Cloud | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Star Rating** | 3.9 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 69 | 248 | 
| **Largest Market Segment** | Enterprise (38.5% of reviews) | Mid-Market (42.7% of reviews) | 
| **Entry Level Price** | No pricing available | $500.00 100000 Credits | 

---
## Top Pros & Cons

### Mapp Marketing Cloud

Pros:
- Analytics (1 reviews)
- Automation (1 reviews)

Cons:
- Difficult Setup (1 reviews)
- Insufficient Guidance (1 reviews)

### Salesforce Data 360 (formerly Data Cloud)

Pros:
- Platform Integration (79 reviews)
- Ease of Use (56 reviews)

Cons:
- Learning Curve (53 reviews)
- Expensive (44 reviews)

---
## Ratings Comparison
| Rating | Mapp Marketing Cloud | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
  | **Meets Requirements** | 7.9 (46 reviews) | 9.0 (95 reviews) | 
  | **Ease of Use** | 7.4 (46 reviews) | 7.9 (190 reviews) | 
  | **Ease of Setup** | 6.5 (18 reviews) | 7.3 (163 reviews) | 
  | **Ease of Admin** | 6.9 (18 reviews) | 8.5 (46 reviews) | 
  | **Quality of Support** | 8.1 (45 reviews) | 8.6 (90 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.7 (18 reviews) | 9.3 (45 reviews) | 
  | **Product Direction (% positive)** | 7.6 (43 reviews) | 9.0 (92 reviews) | 

---
## Pricing

### Mapp Marketing Cloud

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Salesforce Data 360 (formerly Data Cloud)

#### Entry-Level Pricing

Plan: Consumption Credits

Price: $500.00 100000 Credits

Description: List Price

Key Features:
- Data Services
- Segmentation &amp; Activation

[Learn more about Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Mapp Marketing Cloud** | 7.2/10 | 35 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Email Marketing

| Feature | Mapp Marketing Cloud | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Building and Personalizing Emails** | 8.5 (24 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 8.7 (26 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.1 (24 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 7.9 (20 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | Mapp Marketing Cloud | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Landing Pages and Forms** | 7.2 (19 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 7.8 (15 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 8.1 (16 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 8.4 (17 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 7.6 (14 reviews) | Not enough data | 

#### Lead Management

| Feature | Mapp Marketing Cloud | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Marketing Lead Database** | 7.7 (13 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 7.7 (13 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 8.4 (21 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 7.1 (11 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 7.4 (11 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 8.1 (14 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 8.1 (12 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 7.5 (10 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | Mapp Marketing Cloud | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Program Management** | 8.6 (13 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 7.4 (7 reviews) | Not enough data | 
| **Calendaring** | 7.5 (10 reviews) ✓ Verified | Not enough data | 
| **Budgeting** | 7.6 (11 reviews) | Not enough data | 

#### Social

| Feature | Mapp Marketing Cloud | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Social Listening** | 6.7 (7 reviews) | Not enough data | 
| **Social Sharing** | 6.3 (8 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 6.7 (7 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 6.9 (9 reviews) ✓ Verified | Not enough data | 
| **Social Media Advertising** | 6.4 (7 reviews) ✓ Verified | Not enough data | 

#### Reporting &amp; Analytics

| Feature | Mapp Marketing Cloud | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Basic Reporting** | 7.9 (26 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 7.2 (17 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 6.9 (15 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 6.3 (14 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 6.0 (12 reviews) | Not enough data | 

#### Platform

| Feature | Mapp Marketing Cloud | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Customization ** | 5.2 (8 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 6.3 (9 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 6.9 (9 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 6.3 (5 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 6.4 (7 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 6.5 (9 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 6.4 (6 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Mapp Marketing Cloud | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Mapp Marketing Cloud | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Import &amp; Export Tools** | 6.4 (6 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 6.4 (6 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 6.3 (5 reviews) ✓ Verified | Not enough data | 

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **Mapp Marketing Cloud** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 9.4/10 | 8 |

#### Data Integration

| Feature | Mapp Marketing Cloud | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **1st-Party Data Integration** | Not enough data | 10.0 (5 reviews) | 
| **2nd-Party Data Integration** | Not enough data | 10.0 (5 reviews) | 
| **3rd-Party Data Integration** | Not enough data | 9.7 (5 reviews) | 
| **Offline Data Integration** | Not enough data | 8.0 (5 reviews) | 
| **Mobile Data Integration** | Not enough data | 9.3 (5 reviews) | 
| **Data Export Tools** | Not enough data | 10.0 (5 reviews) | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | Mapp Marketing Cloud | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | 
| **Multi-step Planning** | Not enough data | 9.2 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 9.8 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 9.4 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 9.2 (6 reviews) | 
| **Decision Making** | Not enough data | 8.6 (6 reviews) | 

#### Data Analysis &amp; Optimization

| Feature | Mapp Marketing Cloud | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Audience Segmentation** | Not enough data | 10.0 (5 reviews) | 
| **Recommendations** | Not enough data | 9.2 (6 reviews) | 
| **Standard Dashboards** | Not enough data | 8.6 (6 reviews) | 
| **Custom Reports** | Not enough data | 9.4 (6 reviews) | 

#### Platform

| Feature | Mapp Marketing Cloud | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Permissions** | Not enough data | 8.9 (6 reviews) | 
| **User, Role, and Access Management** | Not enough data | 9.7 (6 reviews) | 
| **Performance and Reliability** | Not enough data | 10.0 (6 reviews) | 
| **Enterprise Scalability** | Not enough data | 9.4 (6 reviews) | 
| **Internationalization** | Not enough data | 10.0 (5 reviews) | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **Mapp Marketing Cloud** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.9/10 | 8 |

#### Administration

| Feature | Mapp Marketing Cloud | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Modelling** | Not enough data | 9.0 (7 reviews) | 
| **Recommendations** | Not enough data | 8.8 (7 reviews) | 
| **Workflow Management** | Not enough data | 8.6 (6 reviews) | 
| **Dashboards and Visualizations** | Not enough data | 8.3 (7 reviews) | 

#### Management

| Feature | Mapp Marketing Cloud | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Business Glossary** | Not enough data | 8.3 (7 reviews) | 
| **Data Discovery** | Not enough data | 9.0 (7 reviews) | 
| **Data Profililng** | Not enough data | 8.6 (7 reviews) | 
| **Reporting and Visualization** | Not enough data | 8.3 (7 reviews) | 
| **Data Lineage** | Not enough data | 8.3 (6 reviews) | 

#### Compliance

| Feature | Mapp Marketing Cloud | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Sensitive Data Compliance** | Not enough data | 9.3 (7 reviews) | 
| **Training and Guidelines** | Not enough data | 9.0 (7 reviews) | 
| **Policy Enforcement** | Not enough data | 9.3 (7 reviews) | 
| **Compliance Monitoring** | Not enough data | 10.0 (6 reviews) | 

#### Security

| Feature | Mapp Marketing Cloud | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Access Control** | Not enough data | 9.3 (7 reviews) | 
| **Roles Management** | Not enough data | 8.8 (7 reviews) | 
| **Compliance Management** | Not enough data | 9.3 (7 reviews) | 

#### Data Quality

| Feature | Mapp Marketing Cloud | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Preparation** | Not enough data | 9.3 (7 reviews) | 
| **Data Distribution** | Not enough data | 8.8 (7 reviews) | 
| **Data Unification** | Not enough data | 9.6 (8 reviews) | 

#### Maintainence

| Feature | Mapp Marketing Cloud | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Quality Management** | Not enough data | 9.0 (7 reviews) | 
| **Policy Management** | Not enough data | 9.0 (7 reviews) | 

#### Generative AI

| Feature | Mapp Marketing Cloud | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.1 (7 reviews) | 
| **AI Text Summarization** | Not enough data | 8.3 (7 reviews) | 

#### Agentic AI - Data Governance

| Feature | Mapp Marketing Cloud | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (7 reviews) | 
| **Multi-step Planning** | Not enough data | 8.3 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 9.0 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 9.0 (7 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.6 (7 reviews) | 
| **Decision Making** | Not enough data | 9.4 (6 reviews) | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Mapp Marketing Cloud** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.8/10 | 58 |

#### Data Sourcing

| Feature | Mapp Marketing Cloud | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Enrichment** | Not enough data | 8.9 (34 reviews) | 
| **Expandability** | Not enough data | 9.2 (51 reviews) | 
| **Content Marketing** | Not enough data | 8.5 (28 reviews) | 
| **Multiple Devices** | Not enough data | 9.1 (29 reviews) | 

#### Intelligence

| Feature | Mapp Marketing Cloud | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Marketing Metrics** | Not enough data | 8.5 (28 reviews) | 
| **Predictive Modeling** | Not enough data | 8.6 (28 reviews) | 
| **Recommendation Engine** | Not enough data | 8.7 (29 reviews) | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Mapp Marketing Cloud** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 9.7/10 | 8 |

#### Audiences

| Feature | Mapp Marketing Cloud | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Audience Insights** | Not enough data | 10.0 (6 reviews) | 
| **Influencer Identification** | Not enough data | 9.2 (6 reviews) | 
| **Buyer Personas** | Not enough data | 9.7 (6 reviews) | 
| **Segmentation** | Not enough data | 10.0 (7 reviews) | 

#### Data Analysis

| Feature | Mapp Marketing Cloud | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Network Analysis** | Not enough data | 9.2 (6 reviews) | 
| **Dashboards** | Not enough data | 9.4 (6 reviews) | 
| **Visualizations** | Not enough data | 9.7 (6 reviews) | 
| **Advanced Filtering** | Not enough data | 10.0 (6 reviews) | 

#### Administration

| Feature | Mapp Marketing Cloud | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Marketing Integrations** | Not enough data | 9.8 (7 reviews) | 
| **Ad Integrations** | Not enough data | 9.4 (6 reviews) | 
| **Data Exporting** | Not enough data | 9.2 (6 reviews) | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Mapp Marketing Cloud | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 9.3 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 8.9 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 8.9 (6 reviews) | 

### Master Data Management (MDM)

| Product | Score | Reviews |
|---|---|---|
| **Mapp Marketing Cloud** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Management

| Feature | Mapp Marketing Cloud | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Hierarchy Management** | Not enough data | Not enough data | 
| **Reference Data Management** | Not enough data | Not enough data | 
| **Data Lineage** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 

#### Functionality 

| Feature | Mapp Marketing Cloud | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Multi-Domain** | Not enough data | Not enough data | 
| **Match &amp; Merge** | Not enough data | Not enough data | 
| **Relationship Mapping** | Not enough data | Not enough data | 
| **User Interface** | Not enough data | Not enough data | 

#### Security

| Feature | Mapp Marketing Cloud | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Governance** | Not enough data | Not enough data | 
| **Data Masking** | Not enough data | Not enough data | 

### Identity Resolution

| Product | Score | Reviews |
|---|---|---|
| **Mapp Marketing Cloud** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.5/10 | 17 |

#### Agentic AI - Firewall Software

| Feature | Mapp Marketing Cloud | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (16 reviews) | 
| **Adaptive Learning** | Not enough data | 8.6 (16 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Mapp Marketing Cloud** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Marketing Operations

| Feature | Mapp Marketing Cloud | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **ROI Tracking** | Not enough data | Not enough data | 
| **Data Collection** | Not enough data | Not enough data | 
| **Customer Insights** | Not enough data | Not enough data | 
| **Multi-User Access** | Not enough data | Not enough data | 
| **Spend Management** | Feature Not Available | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 

#### Campaign Activity

| Feature | Mapp Marketing Cloud | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Campaign Insights** | Not enough data | Not enough data | 
| **Reports and Dashboards** | Not enough data | Not enough data | 
| **Campaign Stickiness** | Not enough data | Not enough data | 
| **Multichannel Tracking** | Not enough data | Not enough data | 
| **Brand Optimization** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Mapp Marketing Cloud | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

**Unique to Mapp Marketing Cloud (2):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Salesforce Data 360 (formerly Data Cloud) (6):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Data Management Software](https://www.g2.com/categories/data-management-software)


---
## Reviewer Demographics

### By Company Size

| Segment | Mapp Marketing Cloud | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Small-Business** | 26.2% | 20.7% | 
| **Mid-Market** | 35.4% | 42.7% | 
| **Enterprise** | 38.5% | 36.6% | 

### By Industry

#### Mapp Marketing Cloud

- **Marketing and Advertising:** 18.5%
- **Retail:** 13.8%
- **Information Technology and Services:** 9.2%
- **Insurance:** 7.7%
- **Apparel &amp; Fashion:** 6.2%
- **Accounting:** 4.6%
- **Banking:** 4.6%
- **Financial Services:** 4.6%
- **Telecommunications:** 3.1%
- **Entertainment:** 3.1%
- **Other:** 24.6%

#### Salesforce Data 360 (formerly Data Cloud)

- **Information Technology and Services:** 16.8%
- **Computer Software:** 8.9%
- **Financial Services:** 7.0%
- **Consulting:** 6.1%
- **Computer &amp; Network Security:** 3.7%
- **Marketing and Advertising:** 3.7%
- **Manufacturing:** 3.3%
- **Education Management:** 2.8%
- **Retail:** 2.8%
- **Automotive:** 2.3%
- **Other:** 42.5%

---
## Alternatives

### Alternatives to Mapp Marketing Cloud

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14732 reviews)
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### Alternatives to Salesforce Data 360 (formerly Data Cloud)

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- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1354 reviews)
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- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (750 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1199 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (771 reviews)
- [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) — 4.2/5 stars (411 reviews)

---
## Top Discussions

### Mapp Marketing Cloud

- Title: [Question About Teradata Certification](https://www.g2.com/discussions/question-about-teradata-certification) — 1 comment, 1 upvote
  > **Top comment:** "Yes, it&#39;s worth learning how to use Teradata products, both hardware and software.  They work in their own way and not too many people know how to configure..."

### Salesforce Data 360 (formerly Data Cloud)

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/mapp-marketing-cloud-vs-salesforce-data-360-formerly-data-cloud)

