Compare Mapp Marketing Cloud and Salesforce Data 360 (formerly Data Cloud) 
At a Glance
Market Segments
Enterprise (39.1% of reviews)
Mid-Market (43.0% of reviews)
Entry-Level Pricing
No pricing available
$500.00 100000 Credits
Mapp Marketing Cloud
Star Rating
(68)3.9 out of 5
Market Segments
Enterprise (39.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Mapp Marketing CloudSalesforce Data 360 (formerly Data Cloud)
Star Rating
(210)4.3 out of 5
Market Segments
Mid-Market (43.0% of reviews)
Pros & Cons
Entry-Level Pricing
$500.00 100000 Credits
Learn more about Salesforce Data 360 (formerly Data Cloud)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Data 360 excels in providing a unified customer profile, which allows businesses to create personalized marketing and service experiences. Users appreciate how it consolidates data from various sources, including CRM, social media, and emails, into a single, real-time view.
- Users say Mapp Marketing Cloud offers a comprehensive suite of marketing automation tools, making it extremely easy to work with. Reviewers highlight its multi-channel capabilities, which facilitate coordinated campaigns across email, mobile, and social media platforms.
- According to verified reviews, Salesforce Data 360 is noted for its smooth setup process, with many users finding the transition to be quick and efficient. This ease of implementation is a significant advantage for teams looking to minimize downtime during onboarding.
- Reviewers mention that while Mapp Marketing Cloud provides a robust set of features, some users have experienced challenges with configuration to match their specific workflows. This can lead to a steeper learning curve for new users compared to Salesforce Data 360.
- G2 reviewers highlight the quality of support offered by Salesforce Data 360, with many users praising the responsiveness and helpfulness of the support team. This level of assistance contributes to a more positive overall experience, especially during critical implementation phases.
- Users report that Mapp Marketing Cloud, while feature-rich, sometimes struggles to meet all user requirements as effectively as Salesforce Data 360, which has a higher satisfaction rating in this area. This difference may influence businesses that prioritize tailored solutions for their marketing strategies.
Pricing
Entry-Level Pricing
Mapp Marketing Cloud
No pricing availableSalesforce Data 360 (formerly Data Cloud)
Consumption Credits
$500.00
100000 Credits
List Price
- Data Services
- Segmentation & Activation
Free Trial
Mapp Marketing Cloud
No trial information availableSalesforce Data 360 (formerly Data Cloud)
No trial information availableRatings
Meets Requirements
7.9
45
9.0
91
Ease of Use
7.4
45
8.0
169
Ease of Setup
6.3
17
7.4
142
Ease of Admin
6.9
18
8.6
43
Quality of Support
8.1
44
8.6
87
Has the product been a good partner in doing business?
7.7
18
9.3
42
Product Direction (% positive)
7.5
42
9.0
89
Features by Category
Email Marketing
8.4
23
|
Verified
Not enough data
8.7
25
|
Verified
Not enough data
8.1
24
|
Verified
Not enough data
7.9
20
|
Verified
Not enough data
Online Marketing
7.2
19
|
Verified
Not enough data
7.8
15
|
Verified
Not enough data
8.1
16
|
Verified
Not enough data
8.4
17
|
Verified
Not enough data
7.6
14
Not enough data
Lead Management
7.7
13
|
Verified
Not enough data
7.7
13
|
Verified
Not enough data
8.4
21
|
Verified
Not enough data
7.1
11
|
Verified
Not enough data
7.4
11
|
Verified
Not enough data
8.1
14
|
Verified
Not enough data
8.1
12
|
Verified
Not enough data
7.5
10
|
Verified
Not enough data
Campaign Management
8.6
13
|
Verified
Not enough data
7.4
7
Not enough data
7.5
10
|
Verified
Not enough data
7.6
11
Not enough data
Social
6.7
7
Not enough data
6.3
8
|
Verified
Not enough data
6.7
7
|
Verified
Not enough data
6.9
9
|
Verified
Not enough data
6.4
7
|
Verified
Not enough data
Reporting & Analytics
7.9
26
|
Verified
Not enough data
7.2
17
|
Verified
Not enough data
6.9
15
|
Verified
Not enough data
6.3
14
|
Verified
Not enough data
6.0
12
Not enough data
Platform
5.2
8
|
Verified
Not enough data
6.3
9
|
Verified
Not enough data
6.9
9
|
Verified
Not enough data
6.3
5
|
Verified
Not enough data
6.4
7
|
Verified
Not enough data
6.0
8
|
Verified
Not enough data
6.4
6
|
Verified
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
6.4
6
|
Verified
Not enough data
6.4
6
|
Verified
Not enough data
6.3
5
|
Verified
Not enough data
Data Integration
Not enough data
10.0
6
Not enough data
10.0
6
Not enough data
9.7
6
Not enough data
8.3
6
Not enough data
9.4
6
Not enough data
10.0
6
Agentic AI - Data Management Platform (DMP)
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
9.8
8
Not enough data
9.5
7
Not enough data
9.3
7
Not enough data
8.8
7
Data Analysis & Optimization
Not enough data
10.0
6
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.5
7
Platform
Not enough data
9.0
7
Not enough data
9.8
7
Not enough data
10.0
7
Not enough data
9.5
7
Not enough data
10.0
6
Administration
Not enough data
9.0
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.3
7
Management
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
8.3
6
Compliance
Not enough data
9.3
7
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
10.0
6
Security
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.3
7
Data Quality
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.6
8
Maintainence
Not enough data
9.0
7
Not enough data
9.0
7
Generative AI
Not enough data
8.1
7
Not enough data
8.3
7
Agentic AI - Data Governance
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
9.4
6
Data Sourcing
Not enough data
8.9
30
Not enough data
9.2
32
Not enough data
8.6
30
Not enough data
9.1
30
Intelligence
Not enough data
8.6
29
Not enough data
8.9
29
Not enough data
8.6
28
Audiences
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
10.0
6
Data Analysis
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
9.7
6
Not enough data
10.0
6
Administration
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.2
6
Agentic AI - Audience Intelligence Platforms
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
8.9
6
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
8.3
17
Not enough data
8.7
17
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Mapp Marketing Cloud and Salesforce Data 360 (formerly Data Cloud) are categorized as Customer Data Platform (CDP)
Unique Categories
Mapp Marketing Cloud is categorized as Marketing Analytics and Marketing Automation
Salesforce Data 360 (formerly Data Cloud) is categorized as Audience Intelligence Platforms, Identity Resolution, Data Management Platform (DMP), Master Data Management (MDM), Data Governance, and Data Management Software
Reviews
Reviewers' Company Size
Mapp Marketing Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Data 360 (formerly Data Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
18.8%
Retail
14.1%
Information Technology and Services
9.4%
Insurance
7.8%
Apparel & Fashion
6.3%
Other
43.8%
Information Technology and Services
17.6%
Computer Software
9.8%
Financial Services
7.3%
Consulting
4.7%
Marketing and Advertising
4.1%
Other
56.5%
Alternatives
Discussions
Question About Teradata Certification
1 Comment
AN
Yes, it's worth learning how to use Teradata products, both hardware and software. They work in their own way and not too many people know how to configure...Read more
Mapp Marketing Cloud has no more discussions with answers
Salesforce Data 360 (formerly Data Cloud) has no discussions with answers
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