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Compare Mapp Marketing Cloud and Oracle Responsys

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At a Glance
Mapp Marketing Cloud
Mapp Marketing Cloud
Star Rating
(67)3.9 out of 5
Market Segments
Enterprise (39.7% of reviews)
Information
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Mapp Marketing Cloud
Oracle Responsys
Oracle Responsys
Star Rating
(127)3.9 out of 5
Market Segments
Mid-Market (47.9% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Oracle Responsys

Mapp Marketing Cloud vs Oracle Responsys

When assessing the two solutions, reviewers found Mapp Marketing Cloud easier to use, set up, and administer. Reviewers also preferred doing business with Mapp Marketing Cloud overall.

  • Reviewers felt that Oracle Responsys meets the needs of their business better than Mapp Marketing Cloud.
  • When comparing quality of ongoing product support, reviewers felt that Mapp Marketing Cloud is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of Mapp Marketing Cloud over Oracle Responsys.
Pricing
Entry-Level Pricing
Mapp Marketing Cloud
No pricing available
Oracle Responsys
No pricing available
Free Trial
Mapp Marketing Cloud
No trial information available
Oracle Responsys
No trial information available
Ratings
Meets Requirements
7.9
44
8.0
97
Ease of Use
7.3
44
6.8
96
Ease of Setup
6.0
16
5.7
43
Ease of Admin
6.8
17
6.4
45
Quality of Support
8.1
43
6.5
95
Has the product been a good partner in doing business?
7.6
17
7.1
45
Product Direction (% positive)
7.4
41
6.7
95
Features by Category
7.2
33
7.8
51
Email Marketing
8.4
23
|
Verified
8.3
45
|
Verified
8.7
25
|
Verified
8.3
45
|
Verified
8.1
24
|
Verified
8.0
45
|
Verified
7.9
20
|
Verified
8.1
44
|
Verified
Online Marketing
7.2
19
|
Verified
7.0
18
|
Verified
7.8
15
|
Verified
8.0
46
|
Verified
8.1
16
|
Verified
7.8
47
|
Verified
8.4
17
|
Verified
7.5
38
|
Verified
7.6
14
7.7
33
Lead Management
7.7
13
|
Verified
8.0
16
|
Verified
7.7
13
|
Verified
7.6
34
|
Verified
8.4
21
|
Verified
7.3
41
|
Verified
7.1
11
|
Verified
7.4
21
|
Verified
7.4
11
|
Verified
8.1
25
|
Verified
8.1
14
|
Verified
7.6
26
|
Verified
8.1
12
|
Verified
8.2
30
|
Verified
7.5
10
|
Verified
8.1
28
|
Verified
Campaign Management
8.5
12
|
Verified
8.3
41
|
Verified
7.4
7
8.1
24
7.5
10
|
Verified
8.4
25
|
Verified
7.6
11
7.9
20
Social
6.7
7
8.3
10
6.3
8
|
Verified
8.7
15
|
Verified
6.7
7
|
Verified
8.2
15
|
Verified
6.9
9
|
Verified
8.1
15
|
Verified
6.4
7
|
Verified
8.4
15
Reporting & Analytics
7.9
25
|
Verified
7.9
45
|
Verified
7.0
16
|
Verified
7.9
25
|
Verified
6.9
15
|
Verified
7.5
26
|
Verified
6.3
14
|
Verified
7.4
26
|
Verified
6.0
12
7.9
19
Platform
5.2
8
|
Verified
7.4
21
|
Verified
5.8
8
|
Verified
7.9
20
|
Verified
6.9
9
|
Verified
7.3
22
|
Verified
6.3
5
|
Verified
8.0
14
|
Verified
6.4
7
|
Verified
6.4
17
|
Verified
5.5
7
|
Verified
8.0
20
|
Verified
6.4
6
|
Verified
7.3
15
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
6.4
6
|
Verified
7.6
21
|
Verified
6.4
6
|
Verified
7.8
20
|
Verified
6.3
5
|
Verified
7.8
17
|
Verified
Not enough data
7.7
8
Campaigns
Not enough data
7.5
8
Not enough data
8.8
8
Not enough data
8.6
7
Not enough data
8.3
8
Not enough data
8.1
8
Analytics
Not enough data
8.5
8
Not enough data
7.5
8
Optimization
Not enough data
6.7
8
Not enough data
6.7
8
Not enough data
7.1
7
Not enough data
7.1
8
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Data Platform (CDP)Hide 7 FeaturesShow 7 Features
Not enough data
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.4
8
Analysis
Not enough data
8.1
8
|
Verified
Not enough data
8.5
8
|
Verified
Not enough data
8.6
6
|
Verified
Not enough data
7.8
6
|
Verified
Campaigns
Not enough data
8.3
8
Not enough data
7.5
8
|
Verified
Not enough data
8.6
7
Not enough data
8.1
7
|
Verified
Not enough data
9.2
6
|
Verified
Not enough data
8.9
6
|
Verified
Engagement
Not enough data
8.5
8
|
Verified
Platform
Not enough data
8.8
8
|
Verified
Not enough data
8.8
8
Not enough data
8.5
8
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Mapp Marketing Cloud
Mapp Marketing Cloud
Oracle Responsys
Oracle Responsys
Mapp Marketing Cloud and Oracle Responsys are categorized as Marketing Automation
Unique Categories
Mapp Marketing Cloud
Mapp Marketing Cloud is categorized as Customer Data Platform (CDP) and Marketing Analytics
Oracle Responsys
Oracle Responsys is categorized as Push Notification and Mobile Marketing
Reviews
Reviewers' Company Size
Mapp Marketing Cloud
Mapp Marketing Cloud
Small-Business(50 or fewer emp.)
25.4%
Mid-Market(51-1000 emp.)
34.9%
Enterprise(> 1000 emp.)
39.7%
Oracle Responsys
Oracle Responsys
Small-Business(50 or fewer emp.)
13.2%
Mid-Market(51-1000 emp.)
47.9%
Enterprise(> 1000 emp.)
38.8%
Reviewers' Industry
Mapp Marketing Cloud
Mapp Marketing Cloud
Marketing and Advertising
19.0%
Retail
14.3%
Information Technology and Services
9.5%
Insurance
7.9%
Apparel & Fashion
6.3%
Other
42.9%
Oracle Responsys
Oracle Responsys
Marketing and Advertising
25.6%
Retail
9.1%
Financial Services
7.4%
Information Technology and Services
5.0%
Sporting Goods
4.1%
Other
48.8%
Alternatives
Mapp Marketing Cloud
Mapp Marketing Cloud Alternatives
HubSpot Marketing Hub
HubSpot Marketing Hub
Add HubSpot Marketing Hub
Adobe Campaign
Adobe Campaign
Add Adobe Campaign
Act-On
Act-On
Add Act-On
Ortto
Ortto
Add Ortto
Oracle Responsys
Oracle Responsys Alternatives
Salesforce Marketing Cloud
Salesforce Marketing Cloud
Add Salesforce Marketing Cloud
Dotdigital
Dotdigital
Add Dotdigital
SAP Emarsys
SAP Emarsys
Add SAP Emarsys
Braze
Braze
Add Braze
Discussions
Mapp Marketing Cloud
Mapp Marketing Cloud Discussions
Question About Teradata Certification
1 Comment
Alex N.
AN
Yes, it's worth learning how to use Teradata products, both hardware and software. They work in their own way and not too many people know how to configure...Read more
Monty the Mongoose crying
Mapp Marketing Cloud has no more discussions with answers
Oracle Responsys
Oracle Responsys Discussions
Marketing to Millenials
2 Comments
KD
The software innovation presented by this particular software sufficiently addresses several problems and the acceleration of customer desires that continue...Read more
What is Oracle Responsys used for?
1 Comment
Rana M.
RM
Oracle Responsys is used for enterprise-grade digital marketing orchestration. In plain terms, it helps large organizations plan, execute, and measure...Read more
Monty the Mongoose crying
Oracle Responsys has no more discussions with answers