# MapInfo Pro, Smarty vs Melissa Data Quality Suite Comparison

| | MapInfo Pro | Smarty | Melissa Data Quality Suite | 
|---|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.6 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 120 | 316 | 77 | 
| **Largest Market Segment** | Enterprise (49.1% of reviews) | Small-Business (51.3% of reviews) | Small-Business (69.3% of reviews) | 
| **Entry Level Price** | No pricing available | Free Trial Per Month | Free Trial | 

---
## Top Pros & Cons

### MapInfo Pro

**Not enough data**

### Smarty

Pros:
- Ease of Use (50 reviews)
- Address Validation (43 reviews)

Cons:
- Address Issues (13 reviews)
- API Issues (7 reviews)

### Melissa Data Quality Suite

Pros:
- Accuracy (4 reviews)
- Ease of Use (4 reviews)

Cons:
- Complexity (2 reviews)
- Limited Functionality (2 reviews)

---
## Ratings Comparison
| Rating | MapInfo Pro | Smarty | Melissa Data Quality Suite | 
|---|---|---|---|
  | **Meets Requirements** | 8.3 (97 reviews) | 9.2 (234 reviews) | 9.0 (65 reviews) | 
  | **Ease of Use** | 7.9 (97 reviews) | 9.3 (238 reviews) | 8.8 (65 reviews) | 
  | **Ease of Setup** | 8.8 (31 reviews) | 9.1 (189 reviews) | 9.2 (32 reviews) | 
  | **Ease of Admin** | 8.8 (28 reviews) | 9.1 (154 reviews) | 9.5 (28 reviews) | 
  | **Quality of Support** | 8.4 (85 reviews) | 9.1 (194 reviews) | 9.0 (63 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (27 reviews) | 9.3 (155 reviews) | 9.4 (28 reviews) | 
  | **Product Direction (% positive)** | 6.6 (96 reviews) | 8.5 (221 reviews) | 8.0 (64 reviews) | 

---
## Pricing

### MapInfo Pro

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Smarty

#### Entry-Level Pricing

Plan: US Autocomplete Pro

Price: Free Trial Per Month

Description: Lighting fast US autocomplete API that suggests real, standardized and validated addresses.

Key Features:
- Predicts PO Boxes, APOs, FPOs
- Predicts apartment numbers, suites, unit numbers
- Immediately provides address suggestions beginning with first keystroke

[Browse all 5 editions](https://www.g2.com/products/smarty-smarty/pricing)

#### Free Trial

Yes

### Melissa Data Quality Suite

#### Entry-Level Pricing

Plan: Free Melissa Account

Price: Free Trial

Key Features:
- No Charge - Proof of Concept Report

[Browse all 2 editions](https://www.g2.com/products/melissa-data-quality-suite/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **MapInfo Pro** | N/A | N/A |
| **Smarty** | N/A | N/A |
| **Melissa Data Quality Suite** | N/A | N/A |

#### Reports

| Feature | MapInfo Pro | Smarty | Melissa Data Quality Suite | 
|---|---|---|---|
| **Reports Interface** | Not enough data | Not enough data | Not enough data | 
| **Steps to Answer** | Not enough data | Not enough data | Not enough data | 
| **Graphs and Charts** | Not enough data | Not enough data | Not enough data | 
| **Score Cards** | Not enough data | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | Not enough data | 

#### Self Service 

| Feature | MapInfo Pro | Smarty | Melissa Data Quality Suite | 
|---|---|---|---|
| **Calculated Fields** | Not enough data | Not enough data | Not enough data | 
| **Data Column Filtering** | Not enough data | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | Not enough data | 
| **Collaboration / Workflow** | Not enough data | Not enough data | Not enough data | 
| **Automodeling** | Not enough data | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | MapInfo Pro | Smarty | Melissa Data Quality Suite | 
|---|---|---|---|
| **Predictive Analytics** | Not enough data | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | Not enough data | 
| **Big Data Services** | Not enough data | Not enough data | Not enough data | 

#### Building Reports

| Feature | MapInfo Pro | Smarty | Melissa Data Quality Suite | 
|---|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | Not enough data | 

#### Platform

| Feature | MapInfo Pro | Smarty | Melissa Data Quality Suite | 
|---|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | 

### GIS

| Product | Score | Reviews |
|---|---|---|
| **MapInfo Pro** | 8.3/10 | 83 |
| **Smarty** | 9.3/10 | 15 |
| **Melissa Data Quality Suite** | N/A | N/A |

#### Data Management

| Feature | MapInfo Pro | Smarty | Melissa Data Quality Suite | 
|---|---|---|---|
| **Data Capture** | 8.7 (61 reviews) | 9.5 (14 reviews) | Not enough data | 
| **Data Storage** | 8.1 (60 reviews) | 9.2 (13 reviews) | Not enough data | 
| **Data Manipulation** | 8.4 (70 reviews) | 9.1 (13 reviews) | Not enough data | 
| **Data Visualization** | 8.3 (70 reviews) | 9.0 (13 reviews) | Not enough data | 

#### Map Creation

| Feature | MapInfo Pro | Smarty | Melissa Data Quality Suite | 
|---|---|---|---|
| **Geocoding** | 8.6 (54 reviews) | 9.7 (15 reviews) | Not enough data | 
| **Buffer Zone Query** | 8.6 (62 reviews) | 9.0 (12 reviews) | Not enough data | 
| **Overlaying** | 8.8 (64 reviews) | 9.4 (12 reviews) | Not enough data | 
| **Publishing** | 8.1 (61 reviews) | 9.4 (12 reviews) | Not enough data | 

#### Analysis

| Feature | MapInfo Pro | Smarty | Melissa Data Quality Suite | 
|---|---|---|---|
| **Spatial Analysis** | 8.2 (65 reviews) | 9.2 (12 reviews) | Not enough data | 
| **Reporting ** | 7.9 (55 reviews) | 9.7 (12 reviews) | Not enough data | 
| **Real-Time Streaming ** | 7.9 (30 reviews) | 9.6 (12 reviews) | Not enough data | 

### Location Intelligence

| Product | Score | Reviews |
|---|---|---|
| **MapInfo Pro** | 8.6/10 | 38 |
| **Smarty** | N/A | N/A |
| **Melissa Data Quality Suite** | N/A | N/A |

#### Cartography

| Feature | MapInfo Pro | Smarty | Melissa Data Quality Suite | 
|---|---|---|---|
| **Map Design** | 8.4 (29 reviews) | Not enough data | Not enough data | 
| **Vector Mapping ** | 8.7 (25 reviews) | Not enough data | Not enough data | 
| **Data Visualization** | 8.6 (27 reviews) | Not enough data | Not enough data | 
| **Overlaying** | 8.9 (28 reviews) | Not enough data | Not enough data | 

#### Analysis

| Feature | MapInfo Pro | Smarty | Melissa Data Quality Suite | 
|---|---|---|---|
| **Predictive Analysis** | 8.8 (18 reviews) | Not enough data | Not enough data | 
| **Distance Analysis ** | 9.2 (24 reviews) | Not enough data | Not enough data | 
| **Spatial Analysis** | 9.0 (25 reviews) | Not enough data | Not enough data | 
| **Data Stream** | 9.0 (15 reviews) | Not enough data | Not enough data | 

#### Reporting

| Feature | MapInfo Pro | Smarty | Melissa Data Quality Suite | 
|---|---|---|---|
| **Data Transformation** | 8.5 (25 reviews) | Not enough data | Not enough data | 
| **WYSIWYG Design** | 7.7 (17 reviews) | Not enough data | Not enough data | 
| **API Integrations** | 7.8 (15 reviews) | Not enough data | Not enough data | 

### Address Verification

| Product | Score | Reviews |
|---|---|---|
| **MapInfo Pro** | N/A | N/A |
| **Smarty** | 8.3/10 | 184 |
| **Melissa Data Quality Suite** | N/A | N/A |

#### Management

| Feature | MapInfo Pro | Smarty | Melissa Data Quality Suite | 
|---|---|---|---|
| **Scheduled Data Checks** | Not enough data | 8.0 (98 reviews) | Not enough data | 
| **Reporting** | Not enough data | 7.9 (100 reviews) | Not enough data | 

#### Functionality

| Feature | MapInfo Pro | Smarty | Melissa Data Quality Suite | 
|---|---|---|---|
| **Address Verification** | Not enough data | 9.2 (177 reviews) | Not enough data | 
| **Automation** | Not enough data | 8.9 (140 reviews) | Not enough data | 
| **Cleansing** | Not enough data | 8.5 (133 reviews) | Not enough data | 
| **International Verification** | Not enough data | 7.5 (101 reviews) | Not enough data | 

### Email Verification

| Product | Score | Reviews |
|---|---|---|
| **MapInfo Pro** | N/A | N/A |
| **Smarty** | N/A | N/A |
| **Melissa Data Quality Suite** | N/A | N/A |

#### Generative AI

| Feature | MapInfo Pro | Smarty | Melissa Data Quality Suite | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Feature Not Available | 
| **AI Text-to-Speech** | Not enough data | Not enough data | Feature Not Available | 

#### Agentic AI - Email Verification

| Feature | MapInfo Pro | Smarty | Melissa Data Quality Suite | 
|---|---|---|---|
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Phone Verification

| Product | Score | Reviews |
|---|---|---|
| **MapInfo Pro** | N/A | N/A |
| **Smarty** | N/A | N/A |
| **Melissa Data Quality Suite** | N/A | N/A |

#### Platform Basics - Phone Verification

| Feature | MapInfo Pro | Smarty | Melissa Data Quality Suite | 
|---|---|---|---|
| **Accuracy** | Not enough data | Not enough data | Not enough data | 
| **Call Screening** | Not enough data | Not enough data | Not enough data | 
| **Scalability** | Not enough data | Not enough data | Not enough data | 
| **Security Measures** | Not enough data | Not enough data | Not enough data | 
| **Reliable Delivery** | Not enough data | Not enough data | Feature Not Available | 
| **Customizable Workflows** | Not enough data | Not enough data | Not enough data | 

#### Additional Features - Phone Verification

| Feature | MapInfo Pro | Smarty | Melissa Data Quality Suite | 
|---|---|---|---|
| **Integration Abilities** | Not enough data | Not enough data | Not enough data | 
| **Compliance with Regulations** | Not enough data | Not enough data | Not enough data | 
| **Reporting and Analytics** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Phone Verification

| Feature | MapInfo Pro | Smarty | Melissa Data Quality Suite | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 

### Data Quality

| Product | Score | Reviews |
|---|---|---|
| **MapInfo Pro** | N/A | N/A |
| **Smarty** | N/A | N/A |
| **Melissa Data Quality Suite** | 9.2/10 | 24 |

#### Functionality

| Feature | MapInfo Pro | Smarty | Melissa Data Quality Suite | 
|---|---|---|---|
| **Identification** | Not enough data | Not enough data | 8.9 (19 reviews) | 
| **Correction** | Not enough data | Not enough data | 9.3 (21 reviews) | 
| **Normalization** | Not enough data | Not enough data | 9.3 (20 reviews) | 
| **Preventative Cleaning** | Not enough data | Not enough data | 9.6 (19 reviews) | 
| **Data Matching** | Not enough data | Not enough data | 9.0 (14 reviews) | 

#### Management

| Feature | MapInfo Pro | Smarty | Melissa Data Quality Suite | 
|---|---|---|---|
| **Reporting** | Not enough data | Not enough data | 9.3 (18 reviews) | 
| **Automation** | Not enough data | Not enough data | 9.1 (16 reviews) | 
| **Quality Audits** | Not enough data | Not enough data | 9.2 (13 reviews) | 
| **Dashboard** | Not enough data | Not enough data | 8.7 (13 reviews) | 
| **Governance** | Not enough data | Not enough data | 9.2 (12 reviews) | 

#### Generative AI

| Feature | MapInfo Pro | Smarty | Melissa Data Quality Suite | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Not enough data | Feature Not Available | 

---
## Categories

**Unique to MapInfo Pro (2):** [GIS Software](https://www.g2.com/categories/gis), [Location Intelligence Software](https://www.g2.com/categories/location-intelligence)

**Unique to Smarty (2):** [Address Verification Tools](https://www.g2.com/categories/address-verification), [GIS Software](https://www.g2.com/categories/gis)

**Unique to Melissa Data Quality Suite (3):** [Phone Verification Software](https://www.g2.com/categories/phone-verification), [Email Verification Software](https://www.g2.com/categories/email-verification), [Data Quality Tools](https://www.g2.com/categories/data-quality)


---
## Reviewer Demographics

### By Company Size

| Segment | MapInfo Pro | Smarty | Melissa Data Quality Suite | 
|---|---|---|---|
| **Small-Business** | 21.7% | 51.3% | 69.3% | 
| **Mid-Market** | 29.2% | 37.8% | 17.3% | 
| **Enterprise** | 49.1% | 10.9% | 13.3% | 

### By Industry

#### MapInfo Pro

- **Civil Engineering:** 21.7%
- **Telecommunications:** 17.9%
- **Environmental Services:** 11.3%
- **Utilities:** 6.6%
- **Government Administration:** 4.7%
- **Mining & Metals:** 3.8%
- **Computer Software:** 2.8%
- **Research:** 2.8%
- **Marketing and Advertising:** 2.8%
- **Hospital & Health Care:** 1.9%
- **Other:** 23.6%

#### Smarty

- **Computer Software:** 10.3%
- **Financial Services:** 8.3%
- **Non-Profit Organization Management:** 6.4%
- **Retail:** 5.8%
- **Telecommunications:** 5.1%
- **Insurance:** 4.8%
- **Hospital & Health Care:** 4.5%
- **Information Technology and Services:** 3.5%
- **Real Estate:** 3.5%
- **Consumer Services:** 2.6%
- **Other:** 45.2%

#### Melissa Data Quality Suite

- **Real Estate:** 17.3%
- **Marketing and Advertising:** 12.0%
- **Insurance:** 9.3%
- **Non-Profit Organization Management:** 8.0%
- **Information Technology and Services:** 6.7%
- **Financial Services:** 5.3%
- **Computer Software:** 4.0%
- **Higher Education:** 2.7%
- **Renewables & Environment:** 2.7%
- **Medical Devices:** 2.7%
- **Other:** 29.3%

---
## Alternatives

### Alternatives to MapInfo Pro

- [Esri ArcGIS](https://www.g2.com/products/esri-arcgis/reviews) — 4.5/5 stars (539 reviews)
- [ArcGIS Pro](https://www.g2.com/products/arcgis-pro/reviews) — 4.3/5 stars (190 reviews)
- [Maptitude](https://www.g2.com/products/maptitude/reviews) — 4.7/5 stars (148 reviews)
- [Google Maps Platform](https://www.g2.com/products/google-maps-platform/reviews) — 4.8/5 stars (58 reviews)
- [ArcGIS Online](https://www.g2.com/products/arcgis-online/reviews) — 4.5/5 stars (190 reviews)
- [Google Earth Pro](https://www.g2.com/products/google-earth-pro/reviews) — 4.6/5 stars (383 reviews)
- [QGIS](https://www.g2.com/products/qgis/reviews) — 4.5/5 stars (153 reviews)
- [Global Mapper](https://www.g2.com/products/global-mapper/reviews) — 4.3/5 stars (30 reviews)
- [ArcGIS for Power BI](https://www.g2.com/products/arcgis-for-power-bi/reviews) — 4.4/5 stars (13 reviews)
- [BatchGeo](https://www.g2.com/products/batchgeo/reviews) — 4.7/5 stars (1047 reviews)

### Alternatives to Smarty

- [Loqate](https://www.g2.com/products/gbg-plc-loqate/reviews) — 4.4/5 stars (46 reviews)
- [PostGrid Address Verification](https://www.g2.com/products/postgrid-address-verification/reviews) — 5.0/5 stars (178 reviews)
- [Melissa Global Address Verification](https://www.g2.com/products/melissa-global-address-verification/reviews) — 4.4/5 stars (184 reviews)
- [Lob](https://www.g2.com/products/lob/reviews) — 4.4/5 stars (256 reviews)
- [Esri ArcGIS](https://www.g2.com/products/esri-arcgis/reviews) — 4.5/5 stars (539 reviews)
- [BatchGeo](https://www.g2.com/products/batchgeo/reviews) — 4.7/5 stars (1047 reviews)
- [Google Earth Pro](https://www.g2.com/products/google-earth-pro/reviews) — 4.6/5 stars (383 reviews)
- [AutoCAD](https://www.g2.com/products/autocad/reviews) — 4.4/5 stars (1930 reviews)
- [Xactly](https://www.g2.com/products/xactly/reviews) — 4.2/5 stars (1091 reviews)
- [Badger Maps](https://www.g2.com/products/badger-maps/reviews) — 4.7/5 stars (324 reviews)

### Alternatives to Melissa Data Quality Suite

- [Loqate](https://www.g2.com/products/gbg-plc-loqate/reviews) — 4.4/5 stars (46 reviews)
- [ZoomInfo Operations](https://www.g2.com/products/zoominfo-operations/reviews) — 4.4/5 stars (354 reviews)
- [DemandTools](https://www.g2.com/products/demandtools/reviews) — 4.6/5 stars (284 reviews)
- [Trillium Quality](https://www.g2.com/products/trillium-quality/reviews) — 4.5/5 stars (5 reviews)
- [ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews) — 4.5/5 stars (9092 reviews)
- [MailerLite](https://www.g2.com/products/mailerlite/reviews) — 4.6/5 stars (1108 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9646 reviews)
- [SAS Viya](https://www.g2.com/products/sas-sas-viya/reviews) — 4.3/5 stars (798 reviews)
- [Clearout.io](https://www.g2.com/products/clearout-io/reviews) — 4.6/5 stars (532 reviews)
- [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (478 reviews)

---
## Top Discussions

### MapInfo Pro

- Title: [What is the best way to integrate it with GeoServer?](https://www.g2.com/discussions/16048-what-is-the-best-way-to-integrate-it-with-geoserver) — 2 comments, 1 upvote
  > **Top comment:** "You can use EasyLoader to load TAB files into the DB and then create new TAB files that read from the DB and from then on you'd be making any changes..."
- Title: [Is web based sharing of GIS data like QGIS Cloud part of Mapifo's roadmap, if so is there a timing?](https://www.g2.com/discussions/16030-is-web-based-sharing-of-gis-data-like-qgis-cloud-part-of-mapifo-s-roadmap-if-so-is-there-a-timing) — 2 comments, 1 upvote
  > **Top comment:** "Check out Spectrum Spatial Analyst, it is a web based solution also from PitneyBowes and allows you to upload layers and workspaces directly from MIPro."
- Title: [Where can I discuss MapInfo Pro with experts and users?](https://www.g2.com/discussions/8103-where-can-i-discuss-mapinfo-pro-with-experts-and-users) — 2 comments, 1 upvote
  > **Top comment:** "Li360 Community, an online community for clients, product engineers, partners and the “GIS curious” to explore Location Intelligence capabilities,..."
- Title: [What does MapInfo Pro do?](https://www.g2.com/discussions/what-does-mapinfo-pro-do) — 1 comment
  > **Top comment:** "MapInfo Pro is a powerful Geographic Information System (GIS) software that provides a wide range of tools and capabilities for working with geospatial data."
- Title: [MapInfo Pro v2021?](https://www.g2.com/discussions/mapinfo-pro-v2021) — 1 comment, 1 upvote
  > **Top comment:** "You can find an overview of the enhancements and new features in MapInfo Pro v2021..."

### Smarty

- Title: [How do we set up Smarty Street with our tool so we can validate addresses automatically](https://www.g2.com/discussions/12100-how-do-we-set-up-smarty-street-with-our-tool-so-we-can-validate-addresses-automatically) — 1 comment, 2 upvotes
  > **Top comment:** "Hey Xander, I work for SmartyStreets, and we can help you to get this incorporated into your dashboard. 

We can help you over the phone, via chat or email..."

### Melissa Data Quality Suite

- Title: [What is Melissa Data Quality Suite used for?](https://www.g2.com/discussions/what-is-melissa-data-quality-suite-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Melissa Data Quality Suite is used to clean, correct, and verify customer data, ensuring it is accurate and up-to-date. It helps businesses improve the..."
- Title: [Business vs. Home Address selector so we can tell if this is a business or home address.](https://www.g2.com/discussions/27321-business-vs-home-address-selector-so-we-can-tell-if-this-is-a-business-or-home-address) — 1 comment
  > **Top comment:** "Under "Lookups" you can choose the "Business & Professional" option to search for businesses specifically. I usually use the Address & Street Data and you..."
- Title: [Is there an API for SAP ERP?](https://www.g2.com/discussions/is-there-an-api-for-sap-erp-f589abc1-f2f0-4db3-874d-9f39f82a4c63) — 1 comment, 1 upvote
  > **Top comment:** "there is no SAP-specific API for MelData"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/mapinfo-pro-vs-smarty-smarty-vs-melissa-data-quality-suite)