# Agentforce Marketing (formerly Salesforce Marketing Cloud) vs MailUp Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Salesforce Marketing Cloud excels in providing a comprehensive platform for email marketing, with users praising its ability to manage multi-channel campaigns effectively. Features like deep segmentation and personalization are highlighted as significant advantages, making it a top choice for businesses looking to enhance their marketing strategies.
- **Users say** that MailUp offers a solid solution for small businesses, particularly appreciating its ease of use and the support from local teams. Reviewers mention the platform's capability to combine SMS and email communications, which is essential for their marketing needs, although it may not match the extensive features of larger platforms.
- **According to verified reviews** , Salesforce Marketing Cloud stands out for its robust implementation process, with many users noting the intuitive onboarding experience. This contrasts with MailUp, where some users have expressed challenges during setup, indicating a steeper learning curve for new users.
- **Reviewers mention** that Salesforce Marketing Cloud's quality of support is consistently rated higher, with users appreciating the responsiveness and expertise of the support team. In comparison, while MailUp's support is praised for being helpful, some users feel it lacks the depth and resources available with larger providers.
- **G2 reviewers highlight** that Salesforce Marketing Cloud has a strong market presence, reflected in its extensive user base and high number of reviews. This suggests a level of trust and reliability that MailUp, with significantly fewer reviews, may struggle to match, potentially impacting the confidence of prospective users.
- **Users report** that while both platforms have their strengths, Salesforce Marketing Cloud is often seen as a better long-term partner for businesses looking to scale their marketing efforts. Its advanced features and capabilities are designed to support complex marketing strategies, whereas MailUp is viewed as more suitable for smaller, less complex campaigns.



| | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 3.7 out of 5 | 
| **Total Reviews** | 4,460 | 45 | 
| **Largest Market Segment** | Mid-Market (48.1% of reviews) | Small-Business (50.0% of reviews) | 
| **Entry Level Price** | Starting at $1,250.00 Per Month | $47 per month | 

---
## Top Pros & Cons

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

Pros:
- Ease of Use (333 reviews)
- Automation (191 reviews)

Cons:
- Learning Curve (209 reviews)
- Steep Learning Curve (152 reviews)

### MailUp

**Not enough data**

---
## Ratings Comparison
| Rating | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
  | **Meets Requirements** | 8.2 (3291 reviews) | 7.2 (37 reviews) | 
  | **Ease of Use** | 7.6 (3468 reviews) | 7.4 (37 reviews) | 
  | **Ease of Setup** | 7.3 (1957 reviews) | 6.7 (26 reviews) | 
  | **Ease of Admin** | 7.8 (1714 reviews) | 6.8 (26 reviews) | 
  | **Quality of Support** | 7.7 (3105 reviews) | 7.0 (37 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.0 (1680 reviews) | 6.4 (24 reviews) | 
  | **Product Direction (% positive)** | 7.5 (3179 reviews) | 5.5 (34 reviews) | 

---
## Pricing

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

#### Entry-Level Pricing

Plan: Pro

Price: Starting at $1,250.00 Per Month

Description: Personalized marketing automation with email solutions

Key Features:
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud

[Browse all 3 editions](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/pricing)

#### Free Trial

No

### MailUp

#### Entry-Level Pricing

Plan: Starter Edition

Price: $47 per month

Description: Unlimited contacts

Key Features:
- 1 Work Environment
- API up to 360,000 calls/year
- Drag & drop editor

[Browse all 4 editions](https://www.g2.com/products/mailup/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **MailUp** | N/A | N/A |

#### Email Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Email and Mobile Preview** | Not enough data | Not enough data | 
| **Manage Email Lists** | Not enough data | Not enough data | 
| **High-Volume Sending** | Not enough data | Not enough data | 
| **Building and Personalizing Emails** | Not enough data | Not enough data | 
| **Sending Outbound Emails** | Not enough data | Not enough data | 
| **Manage Email Deliverability** | Not enough data | Not enough data | 
| **Automated Email Responses** | Not enough data | Not enough data | 
| **Multi-user Account** | Not enough data | Not enough data | 
| **Surveys** | Not enough data | Not enough data | 

#### Reporting & Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Basic Reporting** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Agentic AI - Email Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### Integration

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **E-Commerce Integration** | Not enough data | Not enough data | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.4/10 | 1296 |
| **MailUp** | N/A | N/A |

#### Email Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Building and Personalizing Emails** | 7.9 (1176 reviews) | Not enough data | 
| **Sending Outbound Emails** | 8.4 (1173 reviews) | Not enough data | 
| **Manage Email Deliverability** | 8.1 (1152 reviews) | Not enough data | 
| **Automated Email Responses** | 8.2 (1073 reviews) | Not enough data | 

#### Online Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Landing Pages and Forms** | 7.4 (1065 reviews) | Not enough data | 
| **Dynamic Content** | 7.4 (892 reviews) | Not enough data | 
| **A/B Testing** | 7.5 (843 reviews) | Not enough data | 
| **Mobile Optimized** | 7.2 (918 reviews) | Not enough data | 
| **Search Tracking and Optimization** | 7.3 (854 reviews) | Not enough data | 

#### Lead Management

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Marketing Lead Database** | 8.0 (1034 reviews) | Not enough data | 
| **Data Quality Management** | 7.6 (995 reviews) | Not enough data | 
| **Segmentation** | 8.0 (1046 reviews) | Not enough data | 
| **Lead Scoring and Grading** | 7.9 (1025 reviews) | Not enough data | 
| **Lead Nurturing** | 8.1 (1026 reviews) | Not enough data | 
| **Online Behavior Tracking** | 7.8 (966 reviews) | Not enough data | 
| **Automated Alerts and Tasks** | 7.9 (923 reviews) | Not enough data | 
| **CRM Lead Integration** | 8.3 (1038 reviews) | Not enough data | 

#### Campaign Management

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Program Management** | 7.6 (877 reviews) | Not enough data | 
| **Event / Webinar Marketing** | 7.6 (771 reviews) | Not enough data | 
| **Calendaring** | 7.1 (669 reviews) | Not enough data | 
| **Budgeting** | 6.7 (201 reviews) | Not enough data | 

#### Social

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Social Listening** | 6.3 (376 reviews) | Not enough data | 
| **Social Sharing** | 6.6 (566 reviews) | Not enough data | 
| **Social Campaigns** | 6.9 (216 reviews) | Not enough data | 
| **Social Media Engagement** | 7.0 (203 reviews) | Not enough data | 
| **Social Media Advertising** | 6.9 (177 reviews) | Not enough data | 

#### Reporting & Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Basic Reporting** | 7.4 (1071 reviews) | Not enough data | 
| **Web Analytics** | 6.9 (892 reviews) | Not enough data | 
| **ROI Analytics** | 6.5 (771 reviews) | Not enough data | 
| **Revenue Analytics** | 6.5 (717 reviews) | Not enough data | 
| **SEO / Keyword Analytics** | 6.5 (703 reviews) | Not enough data | 

#### Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Customization ** | 7.0 (636 reviews) | Not enough data | 
| **Workflow Capability** | 7.8 (198 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.0 (680 reviews) | Not enough data | 
| **Internationalization** | 7.4 (169 reviews) | Not enough data | 
| **Sandbox / Test Environments** | 7.4 (130 reviews) | Not enough data | 
| **Performance and Reliability** | 8.0 (670 reviews) | Not enough data | 
| **Output Document Generation** | 7.8 (140 reviews) | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (11 reviews) | Not enough data | 
| **Multi-step Planning** | 6.5 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 5.8 (8 reviews) | Not enough data | 
| **Decision Making** | 7.4 (9 reviews) | Not enough data | 

#### Integration

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Data Import & Export Tools** | 8.0 (668 reviews) | Not enough data | 
| **Integration APIs** | 7.7 (537 reviews) | Not enough data | 
| **Breadth of Partner Applications** | 7.4 (499 reviews) | Not enough data | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **MailUp** | 6.9/10 | 17 |

#### Administration

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Template Creation** | Not enough data | 7.3 (15 reviews) | 
| **Preset Template Availability** | Not enough data | 6.8 (11 reviews) | 
| **Custom Unsubscribe** | Not enough data | 6.9 (13 reviews) | 
| **Email Segmentation** | Not enough data | 7.0 (14 reviews) | 
| **Detailed Server Logs** | Not enough data | 6.8 (10 reviews) | 
| **Notifications** | Not enough data | 6.2 (13 reviews) | 

#### Integrations

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Webhooks** | Not enough data | 5.8 (8 reviews) | 
| **Event Tracking API** | Not enough data | 6.9 (9 reviews) | 
| **Mail Send API** | Not enough data | 6.8 (10 reviews) | 
| **Spam Filter Testing** | Not enough data | 7.4 (11 reviews) | 

#### Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Custom Tracking Domain** | Not enough data | 7.1 (8 reviews) | 
| **Multiple Domains** | Not enough data | 6.9 (8 reviews) | 
| **Dedicated IP** | Not enough data | 7.4 (7 reviews) | 
| **Documentation** | Not enough data | 5.3 (10 reviews) | 
| **Sender Reputation Management** | Not enough data | 7.1 (12 reviews) | 
| **Tracking & Reporting** | Not enough data | 7.6 (13 reviews) | 
| **Enterprise Scalability** | Not enough data | 6.7 (8 reviews) | 
| **Performance and Reliability** | Not enough data | 7.8 (13 reviews) | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **MailUp** | N/A | N/A |

#### Messenger

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Sequencing** | Not enough data | Not enough data | 
| **AI** | Not enough data | Not enough data | 
| **Live Chat** | Not enough data | Not enough data | 
| **Customization Interface** | Not enough data | Not enough data | 

#### Channels

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Social Media** | Not enough data | Not enough data | 
| **Website** | Not enough data | Not enough data | 
| **Text Message (SMS)** | Not enough data | Not enough data | 
| **Voice Assistants** | Not enough data | Not enough data | 
| **Other** | Not enough data | Not enough data | 

#### Customers

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Targeting** | Not enough data | Not enough data | 
| **Profiles** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **Lead Gathering** | Not enough data | Not enough data | 
| **Sales Conversion** | Not enough data | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **MailUp** | N/A | N/A |

#### Lead Generation

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **MailUp** | 8.8/10 | 6 |

#### Diagnosis

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **IP Address ** | Not enough data | Not enough data | 
| **Domains** | Not enough data | Not enough data | 
| **Content ** | Not enough data | Not enough data | 
| **Policy Compliance** | Not enough data | Not enough data | 

#### Tracking

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Processing Time** | Not enough data | 8.7 (5 reviews) | 
| **Placement ** | Not enough data | Not enough data | 
| **Open Rate** | Not enough data | 9.0 (5 reviews) | 
| **Time to Open** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 

#### Reporting

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Campaign Performance** | Not enough data | 8.7 (5 reviews) | 
| **Domain Reputation** | Not enough data | Not enough data | 
| **Brand Reputation** | Not enough data | Not enough data | 
| **Blacklist and Whitelist** | Not enough data | Not enough data | 

#### Agentic AI - Email Deliverability

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.2/10 | 31 |
| **MailUp** | N/A | N/A |

#### Campaigns

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Customize** | 9.3 (29 reviews) | Not enough data | 
| **Scheduling** | 9.2 (28 reviews) | Not enough data | 
| **Retarget** | 9.1 (29 reviews) | Not enough data | 
| **Segmentation** | 9.2 (28 reviews) | Not enough data | 
| **Triggered Notifications** | 9.2 (30 reviews) | Not enough data | 

#### Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Campaign Performance** | 9.2 (28 reviews) | Not enough data | 
| **Audience Insights** | 9.3 (27 reviews) | Not enough data | 

#### Optimization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **A/B Testing** | 9.0 (27 reviews) | Not enough data | 
| **Personalization** | 9.5 (28 reviews) | Not enough data | 
| **Rich Notifications** | 9.4 (27 reviews) | Not enough data | 
| **Integrations** | 8.9 (28 reviews) | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Autonomous Task Execution** | 8.6 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 9.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 9.0 (5 reviews) | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.8/10 | 47 |
| **MailUp** | N/A | N/A |

#### Segmentation

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **A/B Testing** | 9.0 (38 reviews) | Not enough data | 
| **Customer Profiles** | 8.5 (40 reviews) | Not enough data | 

#### Targeting

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Behavioral Targeting** | 9.2 (41 reviews) | Not enough data | 
| **Contextual Targeting** | 9.0 (40 reviews) | Not enough data | 

#### Triggered Content

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Geofencing** | 8.5 (26 reviews) | Not enough data | 
| **Triggered Emails** | 8.2 (21 reviews) | Not enough data | 
| **Triggered Messages** | 8.9 (32 reviews) | Not enough data | 

#### Personalized Content

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Recommendation Engine** | 8.7 (31 reviews) | Not enough data | 
| **Personalized Discounts** | 8.9 (24 reviews) | Not enough data | 
| **Website Personalization** | 8.9 (39 reviews) | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.9/10 | 33 |
| **MailUp** | N/A | N/A |

#### Text Messaging

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Bulk SMS** | 9.1 (30 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 8.8 (28 reviews) | Not enough data | 
| **Text Scheduler** | 8.8 (27 reviews) | Not enough data | 
| **Automatic Replies** | 8.6 (28 reviews) | Not enough data | 
| **Automatic URL Shortening** | 8.9 (28 reviews) | Not enough data | 
| **MMS Marketing** | 8.6 (29 reviews) | Feature Not Available | 
| **Personalization** | 9.1 (30 reviews) | Not enough data | 
| **Transactional SMS** | 8.9 (29 reviews) | Not enough data | 

#### SMS Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Reporting** | 9.0 (27 reviews) | Not enough data | 
| **Automation** | 9.2 (28 reviews) | Not enough data | 
| **White Label** | 8.4 (29 reviews) | Not enough data | 
| **Text-to-Landline** | 7.8 (29 reviews) | Not enough data | 
| **Short Codes** | 8.4 (26 reviews) | Not enough data | 
| **API Integration** | 8.6 (29 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Testing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **MailUp** | N/A | N/A |

#### Platform Basics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Editing Platform** | Not enough data | Not enough data | 
| **Spam Filter Testing** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Deliverability Testing** | Not enough data | Not enough data | 
| **Design Testing** | Not enough data | Not enough data | 

#### Platform Data

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Performance** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Email Testing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.3/10 | 114 |
| **MailUp** | N/A | N/A |

#### Platform Basics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Templates** | 8.3 (106 reviews) | Not enough data | 
| **Exporting** | 8.3 (106 reviews) | Not enough data | 
| **Multi-user Access and Collaboration** | 8.4 (103 reviews) | Not enough data | 
| **Multiple Personas** | 8.4 (86 reviews) | Not enough data | 
| **Data Analytics ** | 8.4 (86 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Autonomous Task Execution** | 7.9 (12 reviews) | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.5/10 | 46 |
| **MailUp** | N/A | N/A |

#### Attribution Modeling

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Single-Touch Attribution** | 8.4 (31 reviews) | Not enough data | 
| **Multi-Touch Attribution** | 8.9 (29 reviews) | Not enough data | 
| **Algorithmic Attribution** | 8.7 (23 reviews) | Not enough data | 
| **Cross-Device Attribution** | 8.3 (26 reviews) | Not enough data | 
| **Offline Attribution** | 8.7 (27 reviews) | Not enough data | 
| **Custom Attribution** | 8.4 (30 reviews) | Not enough data | 

#### Agentic AI - Attribution

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **B2B Attribution** | 8.5 (39 reviews) | Not enough data | 
| **B2C Attribution** | 8.3 (27 reviews) | Not enough data | 
| **Marketing Channels** | 8.5 (33 reviews) | Not enough data | 
| **Integrations** | 8.2 (37 reviews) | Not enough data | 

#### Reporting

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Dashboards** | 7.8 (41 reviews) | Not enough data | 
| **Data Visualizations** | 7.6 (39 reviews) | Not enough data | 
| **Custom Reporting** | 7.6 (40 reviews) | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.0/10 | 52 |
| **MailUp** | N/A | N/A |

#### Platform Basics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Dynamic Segmentation** | 7.9 (42 reviews) | Not enough data | 
| **Journey Optimization** | 8.0 (44 reviews) | Not enough data | 

#### Platform Data

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Journey Reporting** | 7.7 (49 reviews) | Not enough data | 
| **Trends Reporting** | 7.4 (45 reviews) | Not enough data | 
| **Dashboards** | 7.8 (47 reviews) | Not enough data | 
| **Advanced Data Filtering** | 7.9 (44 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Journey Mapping** | 8.7 (47 reviews) | Not enough data | 
| **Integrations** | 8.0 (41 reviews) | Not enough data | 
| **Automated Alerts** | 8.5 (43 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.8/10 | 51 |
| **MailUp** | N/A | N/A |

#### Page Customization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Drag and Drop** | 7.6 (46 reviews) | Not enough data | 
| **Templates** | 7.8 (47 reviews) | Not enough data | 
| **Advanced Customization** | 7.8 (47 reviews) | Not enough data | 
| **Content Library** | 8.0 (43 reviews) | Not enough data | 

#### Page Optimization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **A/B Testing** | 8.0 (42 reviews) | Not enough data | 
| **Mobile Responsive** | 7.5 (39 reviews) | Not enough data | 
| **Web Analytics** | 7.8 (44 reviews) | Not enough data | 
| **SEO** | 7.4 (36 reviews) | Not enough data | 

#### Integrations

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **E-Commerce Integration** | 7.9 (35 reviews) | Not enough data | 
| **Email Marketing Integration** | 7.9 (46 reviews) | Not enough data | 
| **Domain Integration** | 8.0 (40 reviews) | Not enough data | 

#### Generative AI

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **AI Text Generation** | 7.9 (11 reviews) | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.7/10 | 51 |
| **MailUp** | N/A | N/A |

#### Lead Monitoring

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Features** | 8.2 (47 reviews) | Not enough data | 
| **Performance** | 8.0 (46 reviews) | Not enough data | 
| **Identification** | 7.8 (45 reviews) | Not enough data | 

#### Agentic AI - Lead Capture

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Mobile** | 7.5 (44 reviews) | Not enough data | 
| **Websites** | 7.8 (46 reviews) | Not enough data | 
| **Social Media** | 7.1 (43 reviews) | Not enough data | 
| **Data** | 7.5 (46 reviews) | Not enough data | 

#### Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Export/Import** | 7.7 (45 reviews) | Not enough data | 
| **Reporting** | 7.5 (48 reviews) | Not enough data | 

#### Customization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Forms** | 7.7 (48 reviews) | Not enough data | 
| **Personalization** | 8.0 (47 reviews) | Not enough data | 
| **Templates** | 7.7 (45 reviews) | Not enough data | 
| **Integration** | 8.1 (45 reviews) | Not enough data | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.3/10 | 15 |
| **MailUp** | N/A | N/A |

#### Loyalty Experience

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Loyalty Engine** | 9.2 (13 reviews) | Not enough data | 
| **Rewards** | 9.4 (12 reviews) | Not enough data | 
| **Membership** | 9.2 (12 reviews) | Not enough data | 
| **Personalization** | 9.7 (13 reviews) | Not enough data | 
| **Gamification** | 8.5 (12 reviews) | Not enough data | 
| **Loyalty Cards** | 9.2 (12 reviews) | Not enough data | 

#### Loyalty Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Communication Tools** | 9.2 (14 reviews) | Not enough data | 
| **Customer Relationship Management (CRM)** | 9.6 (14 reviews) | Not enough data | 
| **Loyalty Analytics** | 9.5 (13 reviews) | Not enough data | 
| **Localization** | 8.8 (13 reviews) | Not enough data | 
| **Integrations** | 9.2 (12 reviews) | Not enough data | 

#### Agentic AI - Loyalty Management

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Autonomous Task Execution** | 8.9 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 9.4 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 10.0 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 9.2 (6 reviews) | Not enough data | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.3/10 | 8 |
| **MailUp** | N/A | N/A |

#### Computing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **WYSIWYG** | 8.7 (5 reviews) | Not enough data | 
| **AI/Machine Learning** | 8.3 (5 reviews) | Not enough data | 
| **Little to No Coding** | 7.9 (7 reviews) | Not enough data | 

#### Experimental Design

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Multivariate testing capacities** | 8.3 (5 reviews) | Not enough data | 
| **Concurrent Testing** | 8.7 (5 reviews) | Not enough data | 
| **Mobile Testing** | 7.7 (5 reviews) | Not enough data | 

#### Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Reporting and Analytics** | 7.7 (5 reviews) | Not enough data | 
| **Heatmaps** | 8.7 (5 reviews) | Not enough data | 

#### Agentic AI - A/B Testing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **MailUp** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **MailUp** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **MailUp** | N/A | N/A |

#### Marketing Distribution

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.7/10 | 51 |
| **MailUp** | N/A | N/A |

#### Analysis

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Application Attribution** | 8.7 (46 reviews) | Not enough data | 
| **Campaign Analysis** | 9.1 (46 reviews) | Not enough data | 
| **Uninstall Tracking** | 8.3 (39 reviews) | Not enough data | 
| **Custom Dashboards** | 9.1 (37 reviews) | Not enough data | 

#### Campaigns

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Proximity Marketing** | 8.7 (44 reviews) | Not enough data | 
| **Push Notifications** | 9.0 (43 reviews) | Not enough data | 
| **Bulk SMS** | 8.8 (44 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 8.8 (42 reviews) | Not enough data | 
| **Email Campaigns** | 9.4 (37 reviews) | Not enough data | 
| **Audience Segmentation** | 9.1 (37 reviews) | Not enough data | 

#### Engagement

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Coupons and Promotions** | 8.4 (42 reviews) | Not enough data | 

#### Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Optimization** | 8.9 (42 reviews) | Not enough data | 
| **Integrations - Mobile Marketing** | 8.8 (43 reviews) | Not enough data | 
| **Internationalization** | 8.6 (43 reviews) | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 8.1 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 7.8 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 8.1 (6 reviews) | Not enough data | 
| **Decision Making** | 8.3 (6 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.2/10 | 130 |
| **MailUp** | N/A | N/A |

#### Marketing Operations

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **ROI Tracking** | 8.0 (92 reviews) | Not enough data | 
| **Data Collection** | 8.5 (107 reviews) | Not enough data | 
| **Customer Insights** | 8.0 (100 reviews) | Not enough data | 
| **Multi-User Access** | 8.7 (106 reviews) | Not enough data | 
| **Spend Management** | 7.5 (76 reviews) | Not enough data | 
| **White Label** | 7.9 (69 reviews) | Not enough data | 

#### Campaign Activity

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Campaign Insights** | 8.6 (100 reviews) | Not enough data | 
| **Reports and Dashboards** | 8.6 (115 reviews) | Not enough data | 
| **Campaign Stickiness** | 8.3 (89 reviews) | Not enough data | 
| **Multichannel Tracking** | 8.4 (102 reviews) | Not enough data | 
| **Brand Optimization** | 8.1 (92 reviews) | Not enough data | 
| **Predictive Analytics** | 7.9 (73 reviews) | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 8.0 (5 reviews) | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **MailUp** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing)

**Unique to Agentforce Marketing (formerly Salesforce Marketing Cloud) (14):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [Push Notification Software](https://www.g2.com/categories/push-notification), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Attribution Software](https://www.g2.com/categories/attribution), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines)

**Unique to MailUp (4):** [Email Testing Software](https://www.g2.com/categories/email-testing), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Email Marketing Software](https://www.g2.com/categories/email-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | Agentforce Marketing (formerly Salesforce Marketing Cloud) | MailUp | 
|---|---|---|
| **Small-Business** | 28.6% | 50.0% | 
| **Mid-Market** | 48.1% | 42.5% | 
| **Enterprise** | 23.3% | 7.5% | 

### By Industry

#### Agentforce Marketing (formerly Salesforce Marketing Cloud)

- **Computer Software:** 13.5%
- **Marketing and Advertising:** 12.7%
- **Information Technology and Services:** 10.3%
- **Financial Services:** 4.6%
- **Internet:** 3.5%
- **Retail:** 2.9%
- **Non-Profit Organization Management:** 2.7%
- **Hospital & Health Care:** 2.6%
- **Education Management:** 2.3%
- **Insurance:** 1.7%
- **Other:** 43.1%

#### MailUp

- **Marketing and Advertising:** 17.5%
- **Internet:** 17.5%
- **Information Technology and Services:** 12.5%
- **Retail:** 7.5%
- **Music:** 5.0%
- **Consumer Goods:** 5.0%
- **Higher Education:** 5.0%
- **Apparel & Fashion:** 2.5%
- **Automotive:** 2.5%
- **Building Materials:** 2.5%
- **Other:** 22.5%

---
## Alternatives

### Alternatives to Agentforce Marketing (formerly Salesforce Marketing Cloud)

- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1201 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (618 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14742 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1350 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1681 reviews)
- [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) — 4.2/5 stars (155 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14683 reviews)

### Alternatives to MailUp

- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2561 reviews)
- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12962 reviews)
- [Mailgun](https://www.g2.com/products/mailgun/reviews) — 4.2/5 stars (321 reviews)
- [Twilio SendGrid Email API](https://www.g2.com/products/twilio-sendgrid-email-api/reviews) — 4.0/5 stars (367 reviews)
- [MailerLite](https://www.g2.com/products/mailerlite/reviews) — 4.6/5 stars (1108 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14683 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (618 reviews)
- [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) — 4.1/5 stars (722 reviews)
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7391 reviews)

---
## Top Discussions

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

- Title: [I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?](https://www.g2.com/discussions/i-m-stuck-on-setting-up-automated-email-campaigns-in-salesforce-marketing-cloud-engagement-any-tips) — 3 comments
  > **Top comment:** "Hello,
The process of automating email campaigns is as follows: determine campaign goals and communication purpose.
Then create a DE (Data Extension) to..."
- Title: [Is Salesforce an ESP?](https://www.g2.com/discussions/is-salesforce-an-esp) — 3 comments
  > **Top comment:** "yes"
- Title: [What does Salesforce software do?](https://www.g2.com/discussions/salesforce-email-studio-what-does-salesforce-software-do) — 3 comments
  > **Top comment:** "This is tool for Email Marketing "
- Title: [How do we capture web leads to Pardot in Wordpress. All attempts have failed.](https://www.g2.com/discussions/12271-how-do-we-capture-web-leads-to-pardot-in-wordpress-all-attempts-have-failed) — 3 comments, 1 upvote
  > **Top comment:** "Create a Pardot form (Marketing > Forms > Forms > Add Form)

Once complete, on the top right select the dropdown arrow next to "View Report". Click "View..."
- Title: [How is Salesforce Marketing Cloud Account Engagement helping businesses tailor their marketing efforts to individual customer needs?](https://www.g2.com/discussions/how-is-salesforce-marketing-cloud-account-engagement-helping-businesses-tailor-their-marketing-efforts-to-individual-customer-needs) — 2 comments
  > **Top comment:** "What I like most is its ability to integrate multiple data sources smoothly, which facilitates the management of distributed clusters without affecting speed."

### MailUp

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-mailup)