# Mailgun vs Omnisend Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Omnisend excels in user experience, with many praising its **intuitive dashboard** and **email campaign builder**. Users find it easy to create campaigns and analyze performance, making it a strong choice for those focused on email marketing.
- **Users say** Mailgun stands out for its **reliability and deliverability** , with one reviewer highlighting its use for automated reports and password resets. The platform's **clean UI/UX** and 100% uptime are frequently mentioned as key benefits.
- **According to verified reviews** , Omnisend offers superior **segmentation and automation** features, particularly for e-commerce businesses. Reviewers appreciate the ability to manage and segment contacts effectively, which enhances targeted marketing efforts.
- **Reviewers mention** that Mailgun's setup process is straightforward, with a **step-by-step interface** that simplifies integration, even with services like CloudFlare. This ease of setup is a significant advantage for users looking for quick implementation.
- **G2 reviewers highlight** that Omnisend's reporting features are particularly useful, allowing users to analyze campaign performance effectively. This capability is essential for businesses that need to track the success of their marketing efforts.
- **Users express mixed feelings** about Mailgun's support quality, noting that while the platform is reliable, there are areas for improvement in customer service responsiveness compared to Omnisend, which has received higher praise for its support quality.



| | Mailgun | Omnisend | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 320 | 1,193 | 
| **Largest Market Segment** | Small-Business (80.7% of reviews) | Small-Business (92.3% of reviews) | 
| **Entry Level Price** | $0.00 Per Month | $0.00 Per Month | 

---
## Top Pros & Cons

### Mailgun

Pros:
- Ease of Use (23 reviews)
- Reliability (18 reviews)

Cons:
- Expensive (11 reviews)
- Email Issues (8 reviews)

### Omnisend

Pros:
- Ease of Use (202 reviews)
- Helpful (115 reviews)

Cons:
- Limited Features (60 reviews)
- Missing Features (60 reviews)

---
## Ratings Comparison
| Rating | Mailgun | Omnisend | 
|---|---|---|
  | **Meets Requirements** | 8.8 (279 reviews) | 8.8 (936 reviews) | 
  | **Ease of Use** | 8.7 (282 reviews) | 9.1 (941 reviews) | 
  | **Ease of Setup** | 8.6 (196 reviews) | 9.0 (566 reviews) | 
  | **Ease of Admin** | 8.8 (184 reviews) | 9.2 (433 reviews) | 
  | **Quality of Support** | 8.1 (224 reviews) | 9.1 (856 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (172 reviews) | 9.2 (420 reviews) | 
  | **Product Direction (% positive)** | 7.4 (280 reviews) | 9.1 (912 reviews) | 

---
## Pricing

### Mailgun

#### Entry-Level Pricing

Plan: Free

Price: $0.00 Per Month

Description: Flexible plans built for email delivery. Try it out for free. Free plan includes 100 emails/day.

Key Features:
- 100 emails per day
- Ticket support
- RESTful email APIs and SMTP relay

[Browse all 4 editions](https://www.g2.com/products/mailgun/pricing)

#### Free Trial

Yes

### Omnisend

#### Entry-Level Pricing

Plan: Free

Price: $0.00 Per Month

Description: Best for starting businesses or for exploring Omnisend


Key Features:
- Email campaigns up to 500 /month
- Up to 60 international SMS & 500 Web Push
- Professional Looking Email Templates

[Browse all 3 editions](https://www.g2.com/products/omnisend/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Mailgun** | N/A | N/A |
| **Omnisend** | 8.4/10 | 795 |

#### Email Marketing

| Feature | Mailgun | Omnisend | 
|---|---|---|
| **Building and Personalizing Emails** | Not enough data | 9.0 (710 reviews) ✓ Verified | 
| **Sending Outbound Emails** | Not enough data | 9.2 (675 reviews) ✓ Verified | 
| **Manage Email Deliverability** | Not enough data | 8.9 (665 reviews) ✓ Verified | 
| **Automated Email Responses** | Not enough data | 9.1 (633 reviews) | 

#### Online Marketing

| Feature | Mailgun | Omnisend | 
|---|---|---|
| **Landing Pages and Forms** | Not enough data | 8.6 (575 reviews) ✓ Verified | 
| **Dynamic Content** | Not enough data | 8.6 (556 reviews) ✓ Verified | 
| **A/B Testing** | Not enough data | 8.6 (477 reviews) ✓ Verified | 
| **Mobile Optimized** | Not enough data | 8.8 (608 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | Not enough data | 8.5 (460 reviews) | 

#### Lead Management

| Feature | Mailgun | Omnisend | 
|---|---|---|
| **Marketing Lead Database** | Not enough data | 8.6 (483 reviews) ✓ Verified | 
| **Data Quality Management** | Not enough data | 8.6 (494 reviews) ✓ Verified | 
| **Segmentation** | Not enough data | 8.7 (575 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | Not enough data | 8.3 (338 reviews) | 
| **Lead Nurturing** | Not enough data | 8.6 (457 reviews) ✓ Verified | 
| **Online Behavior Tracking** | Not enough data | 8.7 (518 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | Not enough data | 8.5 (471 reviews) ✓ Verified | 
| **CRM Lead Integration** | Not enough data | 8.3 (351 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Mailgun | Omnisend | 
|---|---|---|
| **Program Management** | Not enough data | 8.7 (479 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | Not enough data | 8.2 (352 reviews) | 
| **Calendaring** | Not enough data | 8.2 (376 reviews) ✓ Verified | 
| **Budgeting** | Not enough data | 8.2 (358 reviews) | 

#### Social

| Feature | Mailgun | Omnisend | 
|---|---|---|
| **Social Listening** | Not enough data | 7.9 (354 reviews) | 
| **Social Sharing** | Not enough data | 8.2 (423 reviews) ✓ Verified | 
| **Social Campaigns** | Not enough data | 8.2 (400 reviews) ✓ Verified | 
| **Social Media Engagement** | Not enough data | 8.1 (382 reviews) ✓ Verified | 
| **Social Media Advertising** | Not enough data | 8.0 (370 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Mailgun | Omnisend | 
|---|---|---|
| **Basic Reporting** | Not enough data | 8.9 (630 reviews) ✓ Verified | 
| **Web Analytics** | Not enough data | 8.6 (546 reviews) ✓ Verified | 
| **ROI Analytics** | Not enough data | 8.6 (505 reviews) ✓ Verified | 
| **Revenue Analytics** | Not enough data | 8.7 (516 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | Not enough data | 7.8 (273 reviews) | 

#### Platform

| Feature | Mailgun | Omnisend | 
|---|---|---|
| **Customization ** | Not enough data | 8.5 (425 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 8.9 (406 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.9 (293 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.5 (331 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | Not enough data | 8.1 (297 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 9.1 (407 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | 8.7 (316 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Mailgun | Omnisend | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.4 (116 reviews) | 
| **Multi-step Planning** | Not enough data | 7.5 (114 reviews) | 
| **Cross-system Integration** | Not enough data | 7.5 (115 reviews) | 
| **Adaptive Learning** | Not enough data | 7.4 (115 reviews) | 
| **Proactive Assistance** | Not enough data | 7.5 (115 reviews) | 
| **Decision Making** | Not enough data | 7.5 (115 reviews) | 

#### Integration

| Feature | Mailgun | Omnisend | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.7 (391 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.6 (367 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 8.4 (335 reviews) ✓ Verified | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Mailgun** | 8.4/10 | 255 |
| **Omnisend** | 8.4/10 | 100 |

#### Administration

| Feature | Mailgun | Omnisend | 
|---|---|---|
| **Template Creation** | 7.2 (86 reviews) | 8.5 (97 reviews) | 
| **Preset Template Availability** | 6.9 (81 reviews) | 8.5 (95 reviews) | 
| **Custom Unsubscribe** | 8.1 (119 reviews) | 8.6 (87 reviews) | 
| **Email Segmentation** | 7.7 (112 reviews) | 8.9 (93 reviews) | 
| **Detailed Server Logs** | 8.4 (212 reviews) | 8.2 (74 reviews) | 
| **Notifications** | 8.2 (173 reviews) | 8.4 (80 reviews) | 

#### Integrations

| Feature | Mailgun | Omnisend | 
|---|---|---|
| **Webhooks** | 8.7 (169 reviews) | 8.1 (72 reviews) | 
| **Event Tracking API** | 8.7 (159 reviews) | 8.1 (71 reviews) | 
| **Mail Send API** | 9.3 (214 reviews) | 8.0 (70 reviews) | 
| **Spam Filter Testing** | 7.9 (122 reviews) | 8.0 (76 reviews) | 

#### Platform

| Feature | Mailgun | Omnisend | 
|---|---|---|
| **Custom Tracking Domain** | 9.0 (169 reviews) | 8.7 (73 reviews) | 
| **Multiple Domains** | 8.8 (174 reviews) | 8.4 (65 reviews) | 
| **Dedicated IP** | 8.1 (100 reviews) | 8.3 (61 reviews) | 
| **Documentation** | 8.6 (216 reviews) | 8.4 (68 reviews) | 
| **Sender Reputation Management** | 8.1 (180 reviews) | 8.4 (71 reviews) | 
| **Tracking & Reporting** | 8.5 (218 reviews) | 8.7 (78 reviews) | 
| **Enterprise Scalability** | 8.5 (141 reviews) | 8.6 (69 reviews) | 
| **Performance and Reliability** | 8.9 (228 reviews) | 9.0 (83 reviews) | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Mailgun** | 8.9/10 | 7 |
| **Omnisend** | N/A | N/A |

#### Diagnosis

| Feature | Mailgun | Omnisend | 
|---|---|---|
| **IP Address ** | 9.0 (5 reviews) | Not enough data | 
| **Domains** | 9.0 (5 reviews) | Not enough data | 
| **Content ** | Not enough data | Not enough data | 
| **Policy Compliance** | Not enough data | Not enough data | 

#### Tracking

| Feature | Mailgun | Omnisend | 
|---|---|---|
| **Processing Time** | 8.7 (5 reviews) | Not enough data | 
| **Placement ** | Not enough data | Not enough data | 
| **Open Rate** | Not enough data | Not enough data | 
| **Time to Open** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 

#### Reporting

| Feature | Mailgun | Omnisend | 
|---|---|---|
| **Campaign Performance** | Not enough data | Not enough data | 
| **Domain Reputation** | Not enough data | Not enough data | 
| **Brand Reputation** | Not enough data | Not enough data | 
| **Blacklist and Whitelist** | Not enough data | Not enough data | 

#### Agentic AI - Email Deliverability

| Feature | Mailgun | Omnisend | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Mailgun** | N/A | N/A |
| **Omnisend** | 8.9/10 | 115 |

#### Campaigns

| Feature | Mailgun | Omnisend | 
|---|---|---|
| **Customize** | Not enough data | 9.2 (100 reviews) | 
| **Scheduling** | Not enough data | 9.3 (97 reviews) | 
| **Retarget** | Not enough data | 9.3 (91 reviews) | 
| **Segmentation** | Not enough data | 9.2 (94 reviews) | 
| **Triggered Notifications** | Not enough data | 9.1 (90 reviews) | 

#### Analytics

| Feature | Mailgun | Omnisend | 
|---|---|---|
| **Campaign Performance** | Not enough data | 9.4 (99 reviews) | 
| **Audience Insights** | Not enough data | 9.3 (99 reviews) | 

#### Optimization

| Feature | Mailgun | Omnisend | 
|---|---|---|
| **A/B Testing** | Not enough data | 9.0 (78 reviews) | 
| **Personalization** | Not enough data | 9.0 (94 reviews) | 
| **Rich Notifications** | Not enough data | 9.1 (87 reviews) | 
| **Integrations** | Not enough data | 9.2 (95 reviews) | 

#### Agentic AI - Push Notification

| Feature | Mailgun | Omnisend | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (21 reviews) | 
| **Adaptive Learning** | Not enough data | 7.3 (21 reviews) | 
| **Proactive Assistance** | Not enough data | 7.7 (21 reviews) | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Mailgun** | N/A | N/A |
| **Omnisend** | 8.1/10 | 457 |

#### Templates

| Feature | Mailgun | Omnisend | 
|---|---|---|
| **Text and Themes** | Not enough data | 8.4 (409 reviews) ✓ Verified | 
| **Stock Images** | Not enough data | 7.4 (291 reviews) ✓ Verified | 
| **Proofing** | Not enough data | 8.1 (289 reviews) | 
| **Mobile Responsive** | Not enough data | 8.5 (226 reviews) | 

#### Edit

| Feature | Mailgun | Omnisend | 
|---|---|---|
| **Pre-Made** | Not enough data | 8.4 (387 reviews) ✓ Verified | 
| **Build** | Not enough data | 8.7 (398 reviews) ✓ Verified | 
| **HTML** | Not enough data | 8.3 (319 reviews) ✓ Verified | 

#### Logistics

| Feature | Mailgun | Omnisend | 
|---|---|---|
| **Analytics** | Not enough data | 8.7 (390 reviews) ✓ Verified | 
| **Issues** | Not enough data | 8.0 (321 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 8.6 (364 reviews) ✓ Verified | 
| **Shareable Link** | Not enough data | 8.5 (211 reviews) | 

#### Generative AI

| Feature | Mailgun | Omnisend | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.7 (107 reviews) | 
| **AI Text Summarization** | Not enough data | 7.6 (106 reviews) | 

#### Agentic AI - Email Template Builder

| Feature | Mailgun | Omnisend | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (72 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (71 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Mailgun** | N/A | N/A |
| **Omnisend** | 8.2/10 | 155 |

#### Text Messaging

| Feature | Mailgun | Omnisend | 
|---|---|---|
| **Bulk SMS** | Not enough data | 8.9 (119 reviews) ✓ Verified | 
| **Two-Way Text Messaging** | Not enough data | 7.6 (96 reviews) ✓ Verified | 
| **Text Scheduler** | Not enough data | 8.7 (107 reviews) ✓ Verified | 
| **Automatic Replies** | Not enough data | 8.3 (97 reviews) ✓ Verified | 
| **Automatic URL Shortening** | Not enough data | 8.5 (108 reviews) ✓ Verified | 
| **MMS Marketing** | Not enough data | 8.6 (95 reviews) | 
| **Personalization** | Not enough data | 8.5 (89 reviews) | 
| **Transactional SMS** | Not enough data | 8.4 (83 reviews) | 

#### SMS Platform

| Feature | Mailgun | Omnisend | 
|---|---|---|
| **Reporting** | Not enough data | 8.6 (121 reviews) ✓ Verified | 
| **Automation** | Not enough data | 9.0 (127 reviews) ✓ Verified | 
| **White Label** | Not enough data | Feature Not Available | 
| **Text-to-Landline** | Not enough data | Feature Not Available | 
| **Short Codes** | Not enough data | 8.2 (76 reviews) ✓ Verified | 
| **API Integration** | Not enough data | 8.5 (74 reviews) ✓ Verified | 

#### Agentic AI - SMS Marketing

| Feature | Mailgun | Omnisend | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.7 (33 reviews) | 
| **Multi-step Planning** | Not enough data | 7.9 (33 reviews) | 
| **Cross-system Integration** | Not enough data | 7.8 (33 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.8 (34 reviews) | 
| **Proactive Assistance** | Not enough data | 7.6 (34 reviews) | 
| **Decision Making** | Not enough data | 7.8 (33 reviews) | 

### Email Testing

| Product | Score | Reviews |
|---|---|---|
| **Mailgun** | N/A | N/A |
| **Omnisend** | N/A | N/A |

#### Platform Basics

| Feature | Mailgun | Omnisend | 
|---|---|---|
| **Editing Platform** | Not enough data | Not enough data | 
| **Spam Filter Testing** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Deliverability Testing** | Not enough data | Not enough data | 
| **Design Testing** | Not enough data | Not enough data | 

#### Platform Data

| Feature | Mailgun | Omnisend | 
|---|---|---|
| **Performance** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Email Testing

| Feature | Mailgun | Omnisend | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **Mailgun** | N/A | N/A |
| **Omnisend** | 8.1/10 | 59 |

#### Design and Customization

| Feature | Mailgun | Omnisend | 
|---|---|---|
| **Pre-Designed Templates** | Not enough data | 8.3 (57 reviews) | 
| **Pop-Up Types** | Not enough data | 8.3 (56 reviews) | 
| **No-Code Customization** | Not enough data | 8.8 (55 reviews) | 
| **Mobile Optimized** | Not enough data | 8.8 (54 reviews) | 

#### Campaigns

| Feature | Mailgun | Omnisend | 
|---|---|---|
| **Targeting** | Not enough data | 8.6 (53 reviews) | 
| **Triggered Campaigns** | Not enough data | 8.4 (53 reviews) | 
| **A/B Testing** | Not enough data | 8.3 (54 reviews) | 
| **Analytics** | Not enough data | 8.5 (53 reviews) | 

#### Integrations

| Feature | Mailgun | Omnisend | 
|---|---|---|
| **CRM/Email Integrations** | Not enough data | 8.0 (53 reviews) | 
| **WCM Integrations** | Not enough data | 7.5 (53 reviews) | 
| **E-Commerce Integrations** | Not enough data | 9.0 (56 reviews) | 
| **Social Media Integrations** | Not enough data | 7.5 (54 reviews) | 

#### Generative AI

| Feature | Mailgun | Omnisend | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (52 reviews) | 

#### Agentic AI - Vulnerability Scanner

| Feature | Mailgun | Omnisend | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (51 reviews) | 
| **Proactive Assistance** | Not enough data | 7.2 (50 reviews) | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Mailgun** | N/A | N/A |
| **Omnisend** | 8.9/10 | 26 |

#### Page Customization

| Feature | Mailgun | Omnisend | 
|---|---|---|
| **Drag and Drop** | Not enough data | 9.2 (24 reviews) | 
| **Templates** | Not enough data | 8.8 (25 reviews) | 
| **Advanced Customization** | Not enough data | 8.7 (23 reviews) | 
| **Content Library** | Not enough data | 8.7 (23 reviews) | 

#### Page Optimization

| Feature | Mailgun | Omnisend | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.7 (23 reviews) | 
| **Mobile Responsive** | Not enough data | 9.2 (23 reviews) | 
| **Web Analytics** | Not enough data | 9.1 (23 reviews) | 
| **SEO** | Not enough data | 8.1 (23 reviews) | 

#### Integrations

| Feature | Mailgun | Omnisend | 
|---|---|---|
| **E-Commerce Integration** | Not enough data | 9.5 (24 reviews) | 
| **Email Marketing Integration** | Not enough data | 9.3 (25 reviews) | 
| **Domain Integration** | Not enough data | 9.0 (23 reviews) | 

#### Generative AI

| Feature | Mailgun | Omnisend | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.0 (23 reviews) | 

#### Agentic AI - Landing Page Builders

| Feature | Mailgun | Omnisend | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 8.0 (23 reviews) | 

### Email Verification

| Product | Score | Reviews |
|---|---|---|
| **Mailgun** | 6.1/10 | 6 |
| **Omnisend** | N/A | N/A |

#### Generative AI

| Feature | Mailgun | Omnisend | 
|---|---|---|
| **AI Text Generation** | 6.9 (6 reviews) | Not enough data | 
| **AI Text-to-Speech** | 5.3 (6 reviews) | Not enough data | 

#### Agentic AI - Email Verification

| Feature | Mailgun | Omnisend | 
|---|---|---|
| **Decision Making** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Mailgun** | N/A | N/A |
| **Omnisend** | 7.1/10 | 41 |

#### Agentic AI - Personalization

| Feature | Mailgun | Omnisend | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (40 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (40 reviews) | 
| **Adaptive Learning** | Not enough data | 7.3 (40 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.9 (40 reviews) | 
| **Proactive Assistance** | Not enough data | 7.1 (40 reviews) | 
| **Decision Making** | Not enough data | 7.1 (39 reviews) | 

---
## Categories
**Shared Categories (1):** [Transactional Email Software](https://www.g2.com/categories/transactional-email)

**Unique to Mailgun (3):** [Email Verification Software](https://www.g2.com/categories/email-verification), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Email Testing Software](https://www.g2.com/categories/email-testing)

**Unique to Omnisend (7):** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization), [Push Notification Software](https://www.g2.com/categories/push-notification), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder)


---
## Reviewer Demographics

### By Company Size

| Segment | Mailgun | Omnisend | 
|---|---|---|
| **Small-Business** | 80.7% | 92.3% | 
| **Mid-Market** | 14.4% | 7.2% | 
| **Enterprise** | 4.9% | 0.6% | 

### By Industry

#### Mailgun

- **Information Technology and Services:** 18.4%
- **Computer Software:** 16.4%
- **Internet:** 12.1%
- **Marketing and Advertising:** 9.2%
- **Health, Wellness and Fitness:** 2.0%
- **Education Management:** 2.0%
- **Hospital & Health Care:** 2.0%
- **Non-Profit Organization Management:** 1.6%
- **Entertainment:** 1.6%
- **Financial Services:** 1.6%
- **Other:** 33.1%

#### Omnisend

- **Retail:** 21.9%
- **Apparel & Fashion:** 16.5%
- **Consumer Goods:** 8.0%
- **Marketing and Advertising:** 6.3%
- **Health, Wellness and Fitness:** 5.6%
- **Food & Beverages:** 5.6%
- **Cosmetics:** 3.9%
- **Arts and Crafts:** 3.4%
- **Luxury Goods & Jewelry:** 3.1%
- **Information Technology and Services:** 1.8%
- **Other:** 24.0%

---
## Alternatives

### Alternatives to Mailgun

- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12977 reviews)
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### Alternatives to Omnisend

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- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1216 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (624 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5426 reviews)
- [Moosend](https://www.g2.com/products/moosend/reviews) — 4.6/5 stars (743 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)

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## Top Discussions

### Mailgun

- Title: [What is Mailgun used for?](https://www.g2.com/discussions/mailgun-what-is-mailgun-used-for) — 2 comments
  > **Top comment:** "Transactional Emails."
- Title: [How much does mailgun cost?](https://www.g2.com/discussions/how-much-does-mailgun-cost) — 1 comment *(includes official response)*
  > **Top comment:** "Please visit our pricing page for detailed information. 
https://www.mailgun.com/pricing/"
- Title: [What is mailgun used for?](https://www.g2.com/discussions/what-is-mailgun-used-for) — 1 comment
  > **Top comment:** "Bulk email"
- Title: [Mailgun](https://www.g2.com/discussions/8176-mailgun) — 1 comment, 1 upvote
  > **Top comment:** "If you want to reduce the bounce rate, you need to verify the accounts in your distribution list.

If you want to know about those bounces, use the API."
- Title: [How is Mailgun priced?](https://www.g2.com/discussions/4932-pricing) — 1 comment, 1 upvote
  > **Top comment:** "They have pay as you go and fixed pricing here: https://www.mailgun.com/pricing/"

### Omnisend

- Title: [Omnichannel marketing](https://www.g2.com/discussions/omnichannel-marketing) — 3 comments, 1 upvote
  > **Top comment:** "Omnichannel marketing is using digital and/or traditional marketing channels to send a relevant message to customers. Omnichannel is the idea of using all of..."
- Title: [Is Omnisend better than Mailchimp?](https://www.g2.com/discussions/is-omnisend-better-than-mailchimp) — 2 comments
  > **Top comment:** "Hi. Thanks for your question!
We have a lot of success stories of brands migrated from Mailchimp to Omnisend. You can check Omnisend reviews here on G2 and..."
- Title: [Is there a way -like Drip tracking pixel- to track my Squarespace website activity in OMNISEND?](https://www.g2.com/discussions/is-there-a-way-like-drip-tracking-pixel-to-track-my-squarespace-website-activity-in-omnisend) — 2 comments, 1 upvote
  > **Top comment:** "Hi! Thanks for the question. Yes, you can track and see what your visitors are doing in your store in real-time with our website visitor tracking features...."
- Title: [What is Mautic software?](https://www.g2.com/discussions/what-is-mautic-software) — 1 comment
  > **Top comment:** "Mautic is an open-source marketing automation tool"
- Title: [How do I choose a marketing automation software?](https://www.g2.com/discussions/how-do-i-choose-a-marketing-automation-software) — 1 comment
  > **Top comment:** "Choosing a marketing automation software mainly involves looking at its price, features and customer support. But the decision depends on the overall goals..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/mailgun-vs-omnisend)