# MailerLite vs Zoho Campaigns Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Zoho Campaigns excels in providing a strong value for money, with users appreciating its competitive pricing and robust features. Many find it straightforward for managing email campaigns, highlighting its focus on essential tasks like creating emails and tracking results without unnecessary complexity.
- **Users say** that MailerLite stands out for its ease of use, particularly for small teams. Reviewers mention that the clean interface makes it simple to create email campaigns and forms, which is a significant advantage for those looking for a user-friendly experience without a steep learning curve.
- **According to verified reviews** , Zoho Campaigns has a higher overall G2 Score, indicating greater user satisfaction. Users appreciate the clear reporting and post-campaign data, which helps them analyze the effectiveness of their email marketing efforts.
- **Reviewers mention** that MailerLite's integration capabilities are a strong point, especially for users who host websites on platforms like Hostinger. This seamless integration enhances the user experience, making it easier to implement email marketing strategies alongside their existing web services.
- **G2 reviewers highlight** that while Zoho Campaigns has a solid feature set, some users feel it could improve in areas like email template building, where they seek more advanced customization options. This feedback suggests that while it meets basic needs well, there may be room for enhancement in more complex scenarios.
- **Users report** that MailerLite offers excellent support, which is frequently praised in reviews. This aspect is crucial for users who may need assistance during setup or when troubleshooting, making it a reliable choice for those who prioritize customer service in their software selection.



| | MailerLite | Zoho Campaigns | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 1,110 | 1,036 | 
| **Largest Market Segment** | Small-Business (91.8% of reviews) | Small-Business (79.6% of reviews) | 
| **Entry Level Price** | Free Per Month | Free | 

---
## Top Pros & Cons

### MailerLite

Pros:
- Ease of Use (43 reviews)
- Customer Support (37 reviews)

Cons:
- Learning Curve (14 reviews)
- Missing Features (13 reviews)

### Zoho Campaigns

Pros:
- Ease of Use (30 reviews)
- Automation (21 reviews)

Cons:
- Limited Features (18 reviews)
- Template Limitations (14 reviews)

---
## Ratings Comparison
| Rating | MailerLite | Zoho Campaigns | 
|---|---|---|
  | **Meets Requirements** | 9.0 (869 reviews) | 8.7 (802 reviews) | 
  | **Ease of Use** | 9.1 (886 reviews) | 8.5 (807 reviews) | 
  | **Ease of Setup** | 8.9 (484 reviews) | 8.5 (515 reviews) | 
  | **Ease of Admin** | 9.2 (383 reviews) | 8.6 (481 reviews) | 
  | **Quality of Support** | 9.3 (811 reviews) | 8.3 (745 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (360 reviews) | 8.6 (470 reviews) | 
  | **Product Direction (% positive)** | 8.7 (834 reviews) | 8.5 (783 reviews) | 

---
## Pricing

### MailerLite

#### Entry-Level Pricing

Plan: Free business plan 

Price: Free Per Month

Key Features:
- Email support
- 12,000 emails / month 
- Drag & drop editor

[Browse all 4 editions](https://www.g2.com/products/mailerlite/pricing)

#### Free Trial

Yes

### Zoho Campaigns

#### Entry-Level Pricing

Plan: Forever free

Price: Free

Description: Get started with the free version of Zoho Campaigns. This version has all the right features required to get your email marketing plan started. You can then choose other plans as your business needs grow.

Key Features:
- 6000 emails per month to 2000 contacts
- Admin + 4 users
- Signup and popup forms

[Browse all 5 editions](https://www.g2.com/products/zoho-campaigns/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **MailerLite** | 8.2/10 | 701 |
| **Zoho Campaigns** | 8.5/10 | 733 |

#### Email Marketing

| Feature | MailerLite | Zoho Campaigns | 
|---|---|---|
| **Email and Mobile Preview** | 9.1 (617 reviews) ✓ Verified | 8.5 (614 reviews) ✓ Verified | 
| **Manage Email Lists** | 8.9 (631 reviews) ✓ Verified | 8.5 (651 reviews) ✓ Verified | 
| **High-Volume Sending** | 8.9 (466 reviews) ✓ Verified | 8.6 (573 reviews) ✓ Verified | 
| **Building and Personalizing Emails** | 9.0 (638 reviews) ✓ Verified | 8.5 (638 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 9.1 (604 reviews) ✓ Verified | 8.7 (630 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.7 (565 reviews) ✓ Verified | 8.3 (616 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.9 (494 reviews) ✓ Verified | 8.5 (527 reviews) ✓ Verified | 
| **Multi-user Account** | 8.5 (305 reviews) ✓ Verified | 8.5 (296 reviews) ✓ Verified | 
| **Surveys** | 8.3 (294 reviews) ✓ Verified | 8.4 (281 reviews) | 

#### Reporting & Analytics

| Feature | MailerLite | Zoho Campaigns | 
|---|---|---|
| **A/B Testing** | 8.5 (354 reviews) ✓ Verified | 8.3 (431 reviews) ✓ Verified | 
| **Basic Reporting** | 8.9 (574 reviews) ✓ Verified | 8.7 (588 reviews) ✓ Verified | 

#### Generative AI

| Feature | MailerLite | Zoho Campaigns | 
|---|---|---|
| **AI Text Generation** | 7.5 (107 reviews) | Feature Not Available | 
| **AI Text Summarization** | 7.5 (101 reviews) | Feature Not Available | 

#### Agentic AI - Email Marketing

| Feature | MailerLite | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (22 reviews) | 8.1 (17 reviews) | 
| **Autonomous Task Execution** | 7.7 (22 reviews) | 7.8 (17 reviews) | 
| **Multi-step Planning** | 7.3 (21 reviews) | 7.9 (17 reviews) | 
| **Cross-system Integration** | 7.5 (20 reviews) | 8.6 (18 reviews) | 
| **Cross-system Integration** | 7.2 (19 reviews) | 8.4 (18 reviews) | 

#### Integration

| Feature | MailerLite | Zoho Campaigns | 
|---|---|---|
| **Data Import & Export Tools** | 8.7 (342 reviews) ✓ Verified | 8.8 (400 reviews) ✓ Verified | 
| **Integration APIs** | 8.3 (308 reviews) ✓ Verified | 8.4 (301 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 8.0 (250 reviews) | 8.4 (298 reviews) ✓ Verified | 
| **CRM Integration** | 7.9 (208 reviews) | 8.8 (212 reviews) ✓ Verified | 
| **Social Media Integration** | 8.0 (237 reviews) ✓ Verified | 8.7 (199 reviews) ✓ Verified | 
| **E-Commerce Integration** | 8.1 (219 reviews) ✓ Verified | 8.5 (149 reviews) ✓ Verified | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **MailerLite** | 8.3/10 | 243 |
| **Zoho Campaigns** | N/A | N/A |

#### Diagnosis

| Feature | MailerLite | Zoho Campaigns | 
|---|---|---|
| **IP Address ** | Feature Not Available | Not enough data | 
| **Domains** | Feature Not Available | Not enough data | 
| **Content ** | Feature Not Available | Not enough data | 
| **Policy Compliance** | Feature Not Available | Not enough data | 

#### Tracking

| Feature | MailerLite | Zoho Campaigns | 
|---|---|---|
| **Processing Time** | Feature Not Available | Not enough data | 
| **Placement ** | Feature Not Available | Not enough data | 
| **Open Rate** | 9.0 (202 reviews) | Not enough data | 
| **Time to Open** | 8.8 (173 reviews) | Not enough data | 
| **Alerts** | 8.6 (140 reviews) | Not enough data | 

#### Reporting

| Feature | MailerLite | Zoho Campaigns | 
|---|---|---|
| **Campaign Performance** | 9.0 (203 reviews) | Not enough data | 
| **Domain Reputation** | Feature Not Available | Not enough data | 
| **Brand Reputation** | Feature Not Available | Not enough data | 
| **Blacklist and Whitelist** | 8.5 (132 reviews) | Not enough data | 

#### Agentic AI - Email Deliverability

| Feature | MailerLite | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 8.3 (5 reviews) | Not enough data | 
| **Adaptive Learning** | 8.0 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (6 reviews) | Not enough data | 
| **Decision Making** | 8.0 (5 reviews) | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **MailerLite** | 8.5/10 | 286 |
| **Zoho Campaigns** | 8.2/10 | 234 |

#### Templates

| Feature | MailerLite | Zoho Campaigns | 
|---|---|---|
| **Text and Themes** | 8.8 (259 reviews) ✓ Verified | 8.3 (205 reviews) ✓ Verified | 
| **Stock Images** | 7.7 (93 reviews) | 7.7 (181 reviews) ✓ Verified | 
| **Proofing** | 8.4 (189 reviews) ✓ Verified | 8.1 (189 reviews) ✓ Verified | 
| **Mobile Responsive** | 8.9 (136 reviews) | 8.0 (80 reviews) | 

#### Edit

| Feature | MailerLite | Zoho Campaigns | 
|---|---|---|
| **Pre-Made** | 8.9 (209 reviews) ✓ Verified | 8.0 (197 reviews) ✓ Verified | 
| **Build** | 9.1 (251 reviews) ✓ Verified | 8.2 (102 reviews) | 
| **HTML** | 8.7 (169 reviews) ✓ Verified | 8.3 (190 reviews) ✓ Verified | 

#### Logistics

| Feature | MailerLite | Zoho Campaigns | 
|---|---|---|
| **Analytics** | 8.9 (233 reviews) ✓ Verified | 8.6 (194 reviews) ✓ Verified | 
| **Issues** | 8.2 (169 reviews) ✓ Verified | 7.6 (176 reviews) ✓ Verified | 
| **Integrations** | 8.5 (191 reviews) ✓ Verified | 8.5 (175 reviews) ✓ Verified | 
| **Shareable Link** | 9.0 (124 reviews) | 8.2 (74 reviews) | 

#### Generative AI

| Feature | MailerLite | Zoho Campaigns | 
|---|---|---|
| **AI Text Generation** | 7.6 (35 reviews) | Feature Not Available | 
| **AI Text Summarization** | 7.6 (31 reviews) | Feature Not Available | 

#### Agentic AI - Email Template Builder

| Feature | MailerLite | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (6 reviews) | 8.1 (7 reviews) | 
| **Cross-system Integration** | 8.6 (6 reviews) | 8.5 (8 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **MailerLite** | N/A | N/A |
| **Zoho Campaigns** | 8.8/10 | 13 |

#### Text Messaging

| Feature | MailerLite | Zoho Campaigns | 
|---|---|---|
| **Bulk SMS** | Not enough data | 9.1 (13 reviews) | 
| **Two-Way Text Messaging** | Not enough data | Feature Not Available | 
| **Text Scheduler** | Not enough data | 9.1 (13 reviews) | 
| **Automatic Replies** | Not enough data | 8.3 (12 reviews) | 
| **Automatic URL Shortening** | Not enough data | 7.6 (12 reviews) | 
| **MMS Marketing** | Not enough data | Feature Not Available | 
| **Personalization** | Not enough data | 9.2 (12 reviews) | 
| **Transactional SMS** | Not enough data | Feature Not Available | 

#### SMS Platform

| Feature | MailerLite | Zoho Campaigns | 
|---|---|---|
| **Reporting** | Not enough data | 8.8 (13 reviews) | 
| **Automation** | Not enough data | 9.3 (12 reviews) | 
| **White Label** | Not enough data | 8.9 (12 reviews) | 
| **Text-to-Landline** | Not enough data | Feature Not Available | 
| **Short Codes** | Not enough data | Feature Not Available | 
| **API Integration** | Not enough data | 9.3 (12 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | MailerLite | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Testing

| Product | Score | Reviews |
|---|---|---|
| **MailerLite** | 8.8/10 | 87 |
| **Zoho Campaigns** | N/A | N/A |

#### Platform Basics

| Feature | MailerLite | Zoho Campaigns | 
|---|---|---|
| **Editing Platform** | 8.9 (76 reviews) | Not enough data | 
| **Spam Filter Testing** | Feature Not Available | Not enough data | 
| **A/B Testing** | 8.7 (53 reviews) | Not enough data | 
| **Deliverability Testing** | Feature Not Available | Not enough data | 
| **Design Testing** | 8.6 (71 reviews) | Not enough data | 

#### Platform Data

| Feature | MailerLite | Zoho Campaigns | 
|---|---|---|
| **Performance** | 8.9 (70 reviews) | Not enough data | 
| **Dashboard** | 8.9 (78 reviews) | Not enough data | 
| **Analytics** | 8.8 (73 reviews) | Not enough data | 

#### Agentic AI - Email Testing

| Feature | MailerLite | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **MailerLite** | 8.5/10 | 155 |
| **Zoho Campaigns** | N/A | N/A |

#### Page Customization

| Feature | MailerLite | Zoho Campaigns | 
|---|---|---|
| **Drag and Drop** | 9.1 (139 reviews) | Not enough data | 
| **Templates** | 8.7 (138 reviews) | Not enough data | 
| **Advanced Customization** | 8.2 (115 reviews) | Not enough data | 
| **Content Library** | 8.5 (123 reviews) | Not enough data | 

#### Page Optimization

| Feature | MailerLite | Zoho Campaigns | 
|---|---|---|
| **A/B Testing** | 8.4 (82 reviews) | Not enough data | 
| **Mobile Responsive** | 8.9 (118 reviews) | Not enough data | 
| **Web Analytics** | 8.5 (99 reviews) | Not enough data | 
| **SEO** | 8.3 (92 reviews) | Not enough data | 

#### Integrations

| Feature | MailerLite | Zoho Campaigns | 
|---|---|---|
| **E-Commerce Integration** | 8.3 (82 reviews) | Not enough data | 
| **Email Marketing Integration** | 8.9 (109 reviews) | Not enough data | 
| **Domain Integration** | 9.0 (113 reviews) | Not enough data | 

#### Generative AI

| Feature | MailerLite | Zoho Campaigns | 
|---|---|---|
| **AI Text Generation** | 8.0 (34 reviews) | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | MailerLite | Zoho Campaigns | 
|---|---|---|
| **Cross-system Integration** | 8.3 (9 reviews) | Not enough data | 

### Email Verification

| Product | Score | Reviews |
|---|---|---|
| **MailerLite** | 6.6/10 | 11 |
| **Zoho Campaigns** | N/A | N/A |

#### Generative AI

| Feature | MailerLite | Zoho Campaigns | 
|---|---|---|
| **AI Text Generation** | 6.7 (9 reviews) | Not enough data | 
| **AI Text-to-Speech** | 6.4 (7 reviews) | Not enough data | 

#### Agentic AI - Email Verification

| Feature | MailerLite | Zoho Campaigns | 
|---|---|---|
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Email Marketing Software](https://www.g2.com/categories/email-marketing)

**Unique to MailerLite (4):** [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Email Verification Software](https://www.g2.com/categories/email-verification), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Email Testing Software](https://www.g2.com/categories/email-testing)

**Unique to Zoho Campaigns (1):** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | MailerLite | Zoho Campaigns | 
|---|---|---|
| **Small-Business** | 91.8% | 79.6% | 
| **Mid-Market** | 6.8% | 17.5% | 
| **Enterprise** | 1.4% | 2.9% | 

### By Industry

#### MailerLite

- **Marketing and Advertising:** 12.8%
- **Writing and Editing:** 7.6%
- **Health, Wellness and Fitness:** 7.1%
- **Publishing:** 5.9%
- **E-Learning:** 4.5%
- **Professional Training & Coaching:** 4.0%
- **Computer Software:** 3.2%
- **Information Technology and Services:** 3.2%
- **Non-Profit Organization Management:** 2.4%
- **Arts and Crafts:** 2.4%
- **Other:** 46.8%

#### Zoho Campaigns

- **Information Technology and Services:** 11.9%
- **Marketing and Advertising:** 10.1%
- **Computer Software:** 7.1%
- **Retail:** 3.7%
- **Education Management:** 3.5%
- **Health, Wellness and Fitness:** 2.9%
- **Financial Services:** 2.8%
- **Real Estate:** 2.6%
- **Insurance:** 2.1%
- **Leisure, Travel & Tourism:** 2.0%
- **Other:** 51.3%

---
## Alternatives

### Alternatives to MailerLite

- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2569 reviews)
- [SendPulse](https://www.g2.com/products/sendpulse/reviews) — 4.6/5 stars (713 reviews)
- [AWeber](https://www.g2.com/products/aweber/reviews) — 4.2/5 stars (649 reviews)
- [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) — 4.1/5 stars (722 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14691 reviews)
- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12966 reviews)
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7392 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [Moosend](https://www.g2.com/products/moosend/reviews) — 4.6/5 stars (740 reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1185 reviews)

### Alternatives to Zoho Campaigns

- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7392 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2569 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) — 4.1/5 stars (722 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14691 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews)
- [Moosend](https://www.g2.com/products/moosend/reviews) — 4.6/5 stars (740 reviews)
- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12966 reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1185 reviews)
- [SendPulse](https://www.g2.com/products/sendpulse/reviews) — 4.6/5 stars (713 reviews)

---
## Top Discussions

### MailerLite

- Title: [What is MailerLite?](https://www.g2.com/discussions/what-is-mailerlite) — 3 comments
  > **Top comment:** "An email service provider to keep in touch with your subscribers and customers."
- Title: [¿Can I integrate Mailer Lite with Pipedrive?](https://www.g2.com/discussions/can-i-integrate-mailer-lite-with-pipedrive) — 3 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Estuardo,

It is possible to integrate MailerLite and Pipedrive via Zapier or Piesync - https://www.mailerlite.com/integrations/pipedrive"
- Title: [Is MailerLite better than Mailchimp?](https://www.g2.com/discussions/is-mailerlite-better-than-mailchimp) — 2 comments
  > **Top comment:** "I think mailerlite tool is better than mailchimp tool"
- Title: [Is MailerLite free?](https://www.g2.com/discussions/is-mailerlite-free) — 2 comments
  > **Top comment:** "There is a free version that does not have as many features as the paid version.  The paid version begins at $10 per month for up to 1,000 subscriber.  The..."
- Title: [Do you have training on creating a funnel](https://www.g2.com/discussions/do-you-have-training-on-creating-a-funnel) — 2 comments, 1 upvote
  > **Top comment:** "Yes, I have had it"

### Zoho Campaigns

- Title: [Is Zoho Campaigns free?](https://www.g2.com/discussions/is-zoho-campaigns-free) — 2 comments
  > **Top comment:** "No"
- Title: [What is Zoho Campaigns used for?](https://www.g2.com/discussions/what-is-zoho-campaigns-used-for) — 2 comments
  > **Top comment:** "Run marketing mcampaigns "
- Title: [Should contacts be managed within zoho camaign or zoho crm once a campaign is launched?](https://www.g2.com/discussions/25237-should-contacts-be-managed-within-zoho-camaign-or-zoho-crm-once-a-campaign-is-launched) — 2 comments, 1 upvote
  > **Top comment:** "I am not familiar with CRM, as I use Zoho Creator for my database. 
There is no two way interaction between the two, so I manage my contacts via Creator,..."
- Title: [Is there a way to avoid emails going into spam folders?](https://www.g2.com/discussions/is-there-a-way-to-avoid-emails-going-into-spam-folders) — 2 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [Can you implement the SURVEYS directly into the email that is sent?](https://www.g2.com/discussions/can-you-implement-the-surveys-directly-into-the-email-that-is-sent) — 2 comments, 1 upvote
  > **Top comment:** "Yes you can. "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/mailerlite-vs-zoho-campaigns)