Compare MailerLite and Zoho Campaigns 
At a Glance
Market Segments
Small-Business (92.0% of reviews)
Small-Business (79.7% of reviews)
Entry-Level Pricing
Free Per Month
Free
MailerLite
Star Rating
(1,096)4.6 out of 5
Market Segments
Small-Business (92.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Browse all 4 pricing plansZoho Campaigns
Star Rating
(1,025)4.3 out of 5
Market Segments
Small-Business (79.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Zoho Campaigns excels in providing a strong value for money, with users appreciating its competitive pricing and robust features. Many find it straightforward for managing email campaigns, highlighting its focus on essential tasks like creating emails and tracking results without unnecessary complexity.
- Users say that MailerLite stands out for its ease of use, particularly for small teams. Reviewers mention that the clean interface makes it simple to create email campaigns and forms, which is a significant advantage for those looking for a user-friendly experience without a steep learning curve.
- According to verified reviews, Zoho Campaigns has a higher overall G2 Score, indicating greater user satisfaction. Users appreciate the clear reporting and post-campaign data, which helps them analyze the effectiveness of their email marketing efforts.
- Reviewers mention that MailerLite's integration capabilities are a strong point, especially for users who host websites on platforms like Hostinger. This seamless integration enhances the user experience, making it easier to implement email marketing strategies alongside their existing web services.
- G2 reviewers highlight that while Zoho Campaigns has a solid feature set, some users feel it could improve in areas like email template building, where they seek more advanced customization options. This feedback suggests that while it meets basic needs well, there may be room for enhancement in more complex scenarios.
- Users report that MailerLite offers excellent support, which is frequently praised in reviews. This aspect is crucial for users who may need assistance during setup or when troubleshooting, making it a reliable choice for those who prioritize customer service in their software selection.
Pricing
Entry-Level Pricing
MailerLite
Free business plan
Free
Per Month
- Email support
- 12,000 emails / month
- Drag & drop editor
Zoho Campaigns
Forever free
Free
Get started with the free version of Zoho Campaigns. This version has all the right features required to get your email marketing plan started. You can then choose other plans as your business needs grow.
- 6000 emails per month to 2000 contacts
- Admin + 4 users
- Signup and popup forms
Free Trial
MailerLite
Free Trial is available
Zoho Campaigns
Free Trial is available
Ratings
Meets Requirements
9.0
861
8.7
800
Ease of Use
9.1
878
8.5
805
Ease of Setup
8.9
475
8.5
512
Ease of Admin
9.2
383
8.6
481
Quality of Support
9.3
804
8.3
744
Has the product been a good partner in doing business?
9.1
360
8.6
470
Product Direction (% positive)
8.7
827
8.5
781
Features by Category
Email Marketing
9.1
616
|
Verified
8.4
615
|
Verified
8.9
626
|
Verified
8.5
649
|
Verified
8.9
464
|
Verified
8.6
573
|
Verified
9.0
631
|
Verified
8.5
638
|
Verified
9.1
597
|
Verified
8.7
629
|
Verified
8.7
563
|
Verified
8.3
617
|
Verified
8.9
492
|
Verified
8.4
527
|
Verified
8.5
303
|
Verified
8.5
297
|
Verified
8.3
293
|
Verified
8.4
282
Reporting & Analytics
8.5
353
|
Verified
8.3
432
|
Verified
8.9
573
|
Verified
8.7
588
|
Verified
Generative AI
7.5
106
Feature Not Available
7.5
100
Feature Not Available
Agentic AI - Email Marketing
7.3
21
8.1
17
7.6
21
7.8
17
7.3
21
7.9
17
7.5
20
8.6
18
7.2
19
8.4
18
Integration
8.7
341
|
Verified
8.8
400
|
Verified
8.3
304
|
Verified
8.4
301
|
Verified
8.0
246
8.4
297
|
Verified
7.9
207
8.8
212
|
Verified
8.0
236
|
Verified
8.7
199
|
Verified
8.1
218
|
Verified
8.5
149
|
Verified
Diagnosis
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.0
202
Not enough data
8.8
173
Not enough data
8.6
140
Not enough data
Reporting
9.0
203
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
132
Not enough data
Agentic AI - Email Deliverability
8.3
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
6.9
6
Not enough data
8.0
5
Not enough data
Templates
8.8
258
|
Verified
8.3
206
|
Verified
7.7
92
7.7
182
|
Verified
8.4
188
|
Verified
8.1
190
|
Verified
8.9
136
8.0
81
Edit
8.9
209
|
Verified
8.0
198
|
Verified
9.1
251
|
Verified
8.2
103
8.7
169
|
Verified
8.3
191
|
Verified
Logistics
8.9
232
|
Verified
8.6
195
|
Verified
8.2
169
|
Verified
7.6
177
|
Verified
8.5
191
|
Verified
8.5
176
|
Verified
9.0
123
8.2
75
Generative AI
7.6
35
Feature Not Available
7.6
31
Feature Not Available
Agentic AI - Email Template Builder
8.3
6
8.1
7
8.6
6
8.5
8
Text Messaging
Not enough data
9.1
13
Not enough data
Feature Not Available
Not enough data
9.1
13
Not enough data
8.3
12
Not enough data
7.6
12
Not enough data
Feature Not Available
Not enough data
9.2
12
Not enough data
Feature Not Available
SMS Platform
Not enough data
8.8
13
Not enough data
9.3
12
Not enough data
8.9
12
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.3
12
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.9
76
Not enough data
Feature Not Available
Not enough data
8.7
53
Not enough data
Feature Not Available
Not enough data
8.6
71
Not enough data
Platform Data
8.9
70
Not enough data
8.9
78
Not enough data
8.8
73
Not enough data
Agentic AI - Email Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
9.1
139
Not enough data
8.7
138
Not enough data
8.2
114
Not enough data
8.5
123
Not enough data
Page Optimization
8.4
82
Not enough data
8.9
118
Not enough data
8.5
99
Not enough data
8.3
92
Not enough data
Integrations
8.3
82
Not enough data
8.9
109
Not enough data
9.0
113
Not enough data
Generative AI
8.0
34
Not enough data
Agentic AI - Landing Page Builders
8.3
9
Not enough data
Generative AI
6.7
9
Not enough data
6.4
7
Not enough data
Agentic AI - Email Verification
Not enough data
Not enough data
Categories
Categories
Shared Categories
MailerLite and Zoho Campaigns are categorized as Email Template Builder and Email Marketing
Unique Categories
MailerLite is categorized as Email Deliverability, Email Verification, Landing Page Builders, and Email Testing
Zoho Campaigns is categorized as SMS Marketing
Reviews
Reviewers' Company Size
MailerLite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Campaigns
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
12.7%
Writing and Editing
7.7%
Health, Wellness and Fitness
7.0%
Publishing
6.0%
E-Learning
4.6%
Other
62.0%
Information Technology and Services
11.9%
Marketing and Advertising
9.9%
Computer Software
7.1%
Retail
3.8%
Education Management
3.5%
Other
63.9%
Alternatives
Discussions
¿Can I integrate Mailer Lite with Pipedrive?
3 Comments
AV
You can do it through https://apiway.ai/
It's free
here is a video tutorial on how you can integrate MailerLite and...Read more
What is MailerLite?
3 Comments
G2
MailerLite is low cost email marketing tool that allows you to send email campaigns, set up marketing automations, create landing pages and more. Read more
What is the best way to save my work quickly when creating a campaign?
2 Comments
CP
There's a button which says "save" if you work in HTML directly. Else, you have to save each time you edit a box. It does auto save though. Then just click...Read more
How can I make my campaigns disappear in spam folders?
2 Comments
CP
Have you enabled a DMARC policy for your domain ?
You must set up DKIM and SPF records in order to send emails and do a better deliverability result. Read more
Can you implement the SURVEYS directly into the email that is sent?
2 Comments
JM
Yes you can. Read more
Should contacts be managed within zoho camaign or zoho crm once a campaign is launched?
2 Comments
GP
Hi Angelo,
It depends on your needs. Both CRM and Campigns can be the master database.
Scenario 1. If you receive leads on CRM. You can sync those...Read more
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