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Compare MailerLite and VBOUT 
Featured Products
At a Glance
Market Segments
Small-Business (92.1% of reviews)
Small-Business (88.3% of reviews)
Entry-Level Pricing
Free Per Month
Free
MailerLite
Star Rating
(1,082)4.6 out of 5
Market Segments
Small-Business (92.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Browse all 4 pricing plansVBOUT
Star Rating
(258)4.7 out of 5
Market Segments
Small-Business (88.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that MailerLite excels in overall user satisfaction, reflected in its higher G2 Score compared to VBOUT. Users appreciate its ease of use and straightforward implementation, making it a popular choice for small businesses looking for a user-friendly platform.
- According to verified reviews, MailerLite has a significantly larger number of reviews, indicating a more reliable consensus on its performance. Users highlight the platform's clean interface and the simplicity of creating email campaigns and forms, which enhances daily usability.
- Users say that while both platforms offer free entry-level pricing, MailerLite's features are often perceived as more accessible for small teams. Reviewers mention that it provides good core features without overwhelming complexity, making it ideal for those new to email marketing.
- Reviewers mention that VBOUT shines in its advanced customization options and CRM capabilities, which some users find beneficial for more complex marketing needs. They appreciate the ability to create landing pages and email sequences quickly, which can streamline their marketing efforts.
- According to recent user feedback, MailerLite's support quality is highly rated, with users noting the platform's responsiveness and helpfulness. In contrast, while VBOUT also receives positive remarks for its support, it does not match the same level of satisfaction reported by MailerLite users.
- G2 reviewers highlight that VBOUT is frequently updated and improved, which keeps it relevant in the fast-paced marketing landscape. Users appreciate its ability to simplify the sales funnel process, although some may find MailerLite's straightforward approach more appealing for everyday tasks.
Pricing
Entry-Level Pricing
MailerLite
Free business plan
Free
Per Month
- Email support
- 12,000 emails / month
- Drag & drop editor
VBOUT
Free
Free
Basic email marketing and automation to help you grow.
- Lead Management
- Email Marketing (500 emails/mo)
- Marketing Automation
Free Trial
MailerLite
Free Trial is available
VBOUT
Free Trial is available
Ratings
Meets Requirements
9.0
854
9.3
188
Ease of Use
9.1
871
9.0
192
Ease of Setup
8.9
468
9.0
109
Ease of Admin
9.2
382
9.0
105
Quality of Support
9.3
799
9.7
187
Has the product been a good partner in doing business?
9.1
359
9.7
103
Product Direction (% positive)
8.7
820
9.6
172
Features by Category
Sales Force Automation
Not enough data
9.1
13
Not enough data
8.3
8
Not enough data
8.9
11
Not enough data
9.2
11
Not enough data
7.6
9
Not enough data
8.3
10
Not enough data
7.6
9
Not enough data
7.7
8
Not enough data
8.0
9
Marketing Automation
Not enough data
9.7
15
Not enough data
9.6
15
Not enough data
9.5
14
Not enough data
8.9
12
Customer Support
Not enough data
8.8
12
Not enough data
9.0
13
Not enough data
9.1
13
Not enough data
7.9
12
Not enough data
8.8
11
Reporting & Analytics
Not enough data
9.2
12
Not enough data
9.4
13
Not enough data
8.1
8
Mobile & Social
Not enough data
9.3
12
Not enough data
9.6
12
Not enough data
8.8
10
Platform
Not enough data
9.1
18
Not enough data
8.6
18
Not enough data
9.4
17
Not enough data
8.9
14
Not enough data
8.2
12
Not enough data
8.8
15
Not enough data
9.2
17
Not enough data
8.7
15
Integration
Not enough data
8.8
17
Not enough data
8.7
18
Not enough data
9.2
16
Generative AI
Not enough data
8.3
8
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
9.1
614
|
Verified
Not enough data
8.9
623
|
Verified
Not enough data
8.9
461
|
Verified
Not enough data
9.0
627
|
Verified
Not enough data
9.1
593
|
Verified
Not enough data
8.7
561
|
Verified
Not enough data
8.8
489
|
Verified
Not enough data
8.5
301
|
Verified
Not enough data
8.3
292
|
Verified
Not enough data
Reporting & Analytics
8.5
351
|
Verified
Not enough data
8.9
571
|
Verified
Not enough data
Generative AI
7.5
105
Not enough data
7.5
99
Not enough data
Agentic AI - Email Marketing
7.3
20
Not enough data
7.5
20
Not enough data
7.3
20
Not enough data
7.4
19
Not enough data
7.1
18
Not enough data
Integration
8.7
340
|
Verified
Not enough data
8.3
304
|
Verified
Not enough data
8.0
245
Not enough data
7.9
206
Not enough data
8.0
235
|
Verified
Not enough data
8.1
217
|
Verified
Not enough data
Email Marketing
Not enough data
9.3
133
|
Verified
Not enough data
9.3
128
|
Verified
Not enough data
9.3
125
|
Verified
Not enough data
9.3
120
|
Verified
Online Marketing
Not enough data
8.9
122
|
Verified
Not enough data
8.9
103
|
Verified
Not enough data
9.1
99
|
Verified
Not enough data
9.0
108
|
Verified
Not enough data
9.0
91
|
Verified
Lead Management
Not enough data
9.0
111
|
Verified
Not enough data
9.0
67
|
Verified
Not enough data
9.2
107
|
Verified
Not enough data
9.3
102
|
Verified
Not enough data
9.3
95
|
Verified
Not enough data
9.2
101
|
Verified
Not enough data
9.2
99
|
Verified
Not enough data
9.1
83
|
Verified
Campaign Management
Not enough data
8.9
65
|
Verified
Not enough data
8.8
57
|
Verified
Not enough data
9.3
87
|
Verified
Not enough data
8.3
39
Social
Not enough data
8.9
91
|
Verified
Not enough data
9.2
99
|
Verified
Not enough data
9.1
97
|
Verified
Not enough data
9.1
93
|
Verified
Not enough data
8.7
47
Reporting & Analytics
Not enough data
9.0
117
|
Verified
Not enough data
9.2
104
|
Verified
Not enough data
8.8
78
|
Verified
Not enough data
8.9
76
|
Verified
Not enough data
8.7
47
Platform
Not enough data
9.2
69
|
Verified
Not enough data
9.1
68
|
Verified
Not enough data
9.2
71
|
Verified
Not enough data
8.8
26
Not enough data
8.1
26
Not enough data
9.2
38
Not enough data
8.5
28
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
9.3
71
|
Verified
Not enough data
9.1
63
|
Verified
Not enough data
9.0
63
|
Verified
Social Analytics
Not enough data
8.8(won by default)
7
Not enough data
8.8(won by default)
8
Not enough data
9.2(won by default)
8
Not enough data
8.8(won by default)
7
Not enough data
8.6(won by default)
6
Not enough data
7.3(won by default)
8
Not enough data
8.6(won by default)
7
Reports & Dashboards
Not enough data
8.9(won by default)
9
Not enough data
8.9(won by default)
9
Not enough data
9.4(won by default)
8
Not enough data
9.1(won by default)
9
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.0
202
Not enough data
8.8
173
Not enough data
8.6
140
Not enough data
Reporting
9.0
203
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
132
Not enough data
Agentic AI - Email Deliverability
8.3
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
6.9
6
Not enough data
8.0
5
Not enough data
Templates
8.8
257
|
Verified
Not enough data
7.7
91
Not enough data
8.4
187
|
Verified
Not enough data
8.9
135
Not enough data
Edit
9.0
208
|
Verified
Not enough data
9.1
250
|
Verified
Not enough data
8.7
168
|
Verified
Not enough data
Logistics
8.9
231
|
Verified
Not enough data
8.2
168
|
Verified
Not enough data
8.5
190
|
Verified
Not enough data
9.0
122
Not enough data
Generative AI
7.5
34
Not enough data
7.6
30
Not enough data
Agentic AI - Email Template Builder
8.7
5
Not enough data
8.3
5
Not enough data
Platform Basics
8.9
76
Not enough data
Feature Not Available
Not enough data
8.7
53
Not enough data
Feature Not Available
Not enough data
8.6
71
Not enough data
Platform Data
8.9
70
Not enough data
8.9
78
Not enough data
8.8
73
Not enough data
Agentic AI - Email Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content & Collaboration
Not enough data
9.2
14
Not enough data
8.8
11
Not enough data
8.2
11
Not enough data
8.3
11
Not enough data
9.4
13
Not enough data
9.0
13
Social Management
Not enough data
9.2
13
Not enough data
8.9
14
Not enough data
8.9
12
Not enough data
9.2
13
Not enough data
8.0
11
Not enough data
9.0
13
Not enough data
9.3
5
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
9.1
139
8.5
17
8.7
137
8.4
16
8.2
114
8.6
14
8.5
123
8.8
13
Page Optimization
8.4
82
9.5
11
8.9
118
9.0
10
8.5
99
9.5
11
8.3
92
8.5
8
Integrations
8.3
82
8.9
12
8.9
109
9.3
19
9.0
113
9.5
17
Generative AI
8.0
34
7.6
7
Agentic AI - Landing Page Builders
8.3
9
Not enough data
Generative AI
6.3
8
Not enough data
5.8
6
Not enough data
Agentic AI - Email Verification
Not enough data
Not enough data
Categories
Categories
Shared Categories
MailerLite and VBOUT are categorized as Landing Page Builders
Unique Categories
MailerLite is categorized as Email Template Builder, Email Deliverability, Email Verification, Email Marketing, and Email Testing
VBOUT is categorized as Social Media Analytics, Social Media Management, Marketing Automation, and CRM
Reviews
Reviewers' Company Size
MailerLite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VBOUT
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
12.7%
Writing and Editing
7.7%
Health, Wellness and Fitness
7.0%
Publishing
6.0%
E-Learning
4.6%
Other
62.0%
Marketing and Advertising
33.1%
Information Technology and Services
5.4%
E-Learning
3.9%
Retail
3.5%
Financial Services
3.5%
Other
50.6%
Alternatives
Discussions
¿Can I integrate Mailer Lite with Pipedrive?
3 Comments
AV
You can do it through https://apiway.ai/
It's free
here is a video tutorial on how you can integrate MailerLite and...Read more
What is MailerLite?
3 Comments
G2
MailerLite is low cost email marketing tool that allows you to send email campaigns, set up marketing automations, create landing pages and more. Read more
What is the best way to save my work quickly when creating a campaign?
2 Comments
CP
There's a button which says "save" if you work in HTML directly. Else, you have to save each time you edit a box. It does auto save though. Then just click...Read more
How is a marketing automation platform different from Constant Contact, MailChimp and LeadPages?
1 Comment
EG
Hi Richard, I'm Emily Malis, a Research Principal in the Marketing and Advertising Market at G2. That’s a great question! There are definitely differences...Read more
Do you help me with the setup process?
1 Comment
PS
The onboarding is a tremendous help and the VBOUT team is outstanding.Read more
Do you have a WordPress plug-in?
1 Comment
MM
Yeah, they have. https://wordpress.org/plugins/marketing-automation/Read more
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