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At a Glance
Market Segments
Small-Business (92.1% of reviews)
Small-Business (70.4% of reviews)
Entry-Level Pricing
Free Per Month
Starting at $199.00 5000 Contacts
MailerLite
Star Rating
(1,080)4.6 out of 5
Market Segments
Small-Business (92.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Browse all 4 pricing plansOrtto
Star Rating
(620)4.4 out of 5
Market Segments
Small-Business (70.4% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 5000 Contacts
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that while Ortto offers a solid star rating of 4.4, MailerLite slightly edges ahead with a score of 4.6, indicating a more favorable overall user experience.
- Reviewers mention that MailerLite is particularly popular among small businesses, with 92.1% of reviews coming from this segment, compared to Ortto's 70.6%, suggesting that MailerLite may better cater to the needs of smaller enterprises.
- Users on G2 highlight that MailerLite's entry-level price is a significant advantage, as it offers a free plan, while Ortto starts at $199.00, making MailerLite more accessible for budget-conscious users.
- Reviewers say that MailerLite excels in ease of use, scoring 9.1 compared to Ortto's 8.7, with many users praising its intuitive interface and straightforward setup process.
- Users report that MailerLite's quality of support is highly rated at 9.3, while Ortto's support, though good at 8.9, may not be as responsive or comprehensive, according to some reviewers.
- G2 users mention that MailerLite's analytics features are robust, scoring 8.9, which helps users track campaign performance effectively, while Ortto's analytics score of 8.1 indicates room for improvement in this area.
Pricing
Entry-Level Pricing
MailerLite
Free business plan
Free
Per Month
- Email support
- 12,000 emails / month
- Drag & drop editor
Ortto
Starter
Starting at $199.00
5000 Contacts
Ortto Starter is built for growing teams. Automate campaigns, unify customer data, and track results.
- 24/6 support (live chat and email)
- Visual journey builder
- Drag and drop email builder
Free Trial
MailerLite
Free Trial is available
Ortto
Free Trial is available
Ratings
Meets Requirements
9.0
851
8.5
559
Ease of Use
9.1
868
8.7
564
Ease of Setup
8.9
465
8.6
312
Ease of Admin
9.2
381
8.8
294
Quality of Support
9.3
797
8.9
527
Has the product been a good partner in doing business?
9.1
358
8.9
285
Product Direction (% positive)
8.7
817
8.9
556
Features by Category
Email Marketing
9.1
614
|
Verified
Not enough data
8.9
623
|
Verified
Not enough data
8.9
461
|
Verified
Not enough data
9.0
624
|
Verified
Not enough data
9.1
591
|
Verified
Not enough data
8.7
560
|
Verified
Not enough data
8.8
488
|
Verified
Not enough data
8.5
301
|
Verified
Not enough data
8.3
292
|
Verified
Not enough data
Reporting & Analytics
8.5
351
|
Verified
Not enough data
8.9
570
|
Verified
Not enough data
Generative AI
7.5
105
Not enough data
7.5
99
Not enough data
Agentic AI - Email Marketing
7.3
20
Not enough data
7.5
20
Not enough data
7.3
20
Not enough data
7.4
19
Not enough data
7.1
18
Not enough data
Integration
8.7
340
|
Verified
Not enough data
8.3
304
|
Verified
Not enough data
8.0
245
Not enough data
7.9
206
Not enough data
8.0
235
|
Verified
Not enough data
8.1
217
|
Verified
Not enough data
Email Marketing
Not enough data
8.4
398
|
Verified
Not enough data
8.9
384
|
Verified
Not enough data
8.3
378
|
Verified
Not enough data
9.1
345
|
Verified
Online Marketing
Not enough data
7.0
198
|
Verified
Not enough data
7.9
203
|
Verified
Not enough data
8.2
210
|
Verified
Not enough data
8.3
267
|
Verified
Not enough data
7.6
167
|
Verified
Lead Management
Not enough data
8.2
298
|
Verified
Not enough data
7.8
271
|
Verified
Not enough data
8.5
324
|
Verified
Not enough data
7.8
239
|
Verified
Not enough data
8.8
322
|
Verified
Not enough data
8.5
289
|
Verified
Not enough data
8.7
278
|
Verified
Not enough data
8.3
261
|
Verified
Campaign Management
Not enough data
8.0
218
|
Verified
Not enough data
7.6
143
Not enough data
7.5
63
|
Verified
Not enough data
7.1
52
Social
Not enough data
6.6
116
Not enough data
7.3
97
|
Verified
Not enough data
7.8
63
Not enough data
7.5
56
Not enough data
7.8
103
|
Verified
Reporting & Analytics
Not enough data
8.2
347
|
Verified
Not enough data
7.5
247
|
Verified
Not enough data
7.1
189
|
Verified
Not enough data
6.8
160
|
Verified
Not enough data
6.1
123
Platform
Not enough data
8.1
200
|
Verified
Not enough data
8.6
150
|
Verified
Not enough data
8.3
210
|
Verified
Not enough data
7.6
43
Not enough data
6.8
113
|
Verified
Not enough data
8.6
220
|
Verified
Not enough data
7.4
94
|
Verified
Agentic AI - Marketing Automation
Not enough data
8.0
15
Not enough data
8.0
15
Not enough data
7.8
15
Not enough data
7.8
15
Not enough data
8.0
15
Not enough data
8.2
15
Integration
Not enough data
8.5
215
|
Verified
Not enough data
8.4
211
|
Verified
Not enough data
7.9
170
|
Verified
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.0
202
Not enough data
8.8
173
Not enough data
8.6
140
Not enough data
Reporting
9.0
203
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
132
Not enough data
Agentic AI - Email Deliverability
8.3
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
6.9
6
Not enough data
8.0
5
Not enough data
Templates
8.8
256
|
Verified
8.0
82
|
Verified
7.7
91
6.9
53
|
Verified
8.4
187
|
Verified
7.7
58
|
Verified
8.9
135
8.6
60
Edit
9.0
208
|
Verified
8.4
63
|
Verified
9.1
250
|
Verified
8.5
83
|
Verified
8.7
168
|
Verified
Feature Not Available
Logistics
8.9
231
|
Verified
8.1
83
|
Verified
8.2
168
|
Verified
7.2
67
|
Verified
8.5
190
|
Verified
7.8
81
|
Verified
9.0
122
7.7
46
Generative AI
7.5
34
6.9
7
7.6
30
8.1
7
Agentic AI - Email Template Builder
8.7
5
Not enough data
8.3
5
Not enough data
Platform Basics
8.9
76
Not enough data
Feature Not Available
Not enough data
8.7
53
Not enough data
Feature Not Available
Not enough data
8.6
71
Not enough data
Platform Data
8.9
70
Not enough data
8.9
78
Not enough data
8.8
73
Not enough data
Agentic AI - Email Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
7.7
28
Not enough data
8.1
32
Not enough data
8.6
37
Not enough data
8.3
29
Intelligence
Not enough data
8.2
37
Not enough data
6.7
21
Not enough data
6.7
23
Platform Basics
Not enough data
7.8
73
Not enough data
7.8
62
Not enough data
8.4
64
Not enough data
8.0
48
Not enough data
7.8
52
Agentic AI - Customer Journey Mapping
Not enough data
6.3
5
Design and Customization
Not enough data
6.9
14
Not enough data
8.3
14
Not enough data
7.7
13
Not enough data
8.7
10
Campaigns
Not enough data
9.1
9
Not enough data
9.1
13
Not enough data
8.5
10
Not enough data
8.1
13
Integrations
Not enough data
7.3
13
Not enough data
Not enough data
Not enough data
7.5
6
Not enough data
7.8
6
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
9.1
139
Not enough data
8.7
137
Not enough data
8.2
114
Not enough data
8.5
123
Not enough data
Page Optimization
8.4
82
Not enough data
8.9
118
Not enough data
8.5
99
Not enough data
8.3
92
Not enough data
Integrations
8.3
82
Not enough data
8.9
109
Not enough data
9.0
113
Not enough data
Generative AI
8.0
34
Not enough data
Agentic AI - Landing Page Builders
8.3
9
Not enough data
Lead Monitoring
Not enough data
8.5
32
Not enough data
8.1
33
Not enough data
7.6
22
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
8.5
24
Not enough data
8.9
22
Not enough data
8.2
18
Not enough data
8.4
25
Analytics
Not enough data
8.1
28
Not enough data
7.9
33
Customization
Not enough data
8.4
28
Not enough data
8.3
29
Not enough data
7.9
30
Not enough data
7.9
28
Development
Not enough data
6.8
22
Not enough data
7.0
18
Management
Not enough data
8.6
22
Not enough data
7.8
20
Integration Options
Not enough data
7.9
12
Not enough data
8.2
10
Not enough data
7.9
21
Not enough data
7.8
10
Customization
Not enough data
8.7
10
Not enough data
8.7
10
Not enough data
8.3
7
Not enough data
8.7
9
Additional Functionality
Not enough data
9.0
10
Not enough data
Feature Not Available
Not enough data
8.5
8
Not enough data
7.3
5
Not enough data
Feature Not Available
Generative AI
6.3
8
Not enough data
5.8
6
Not enough data
Agentic AI - Email Verification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
8.6
14
Not enough data
7.4
13
Not enough data
7.4
12
Discovery
Not enough data
7.7
14
Not enough data
8.5
16
Not enough data
8.6
13
Management
Not enough data
7.8
12
Not enough data
8.4
15
Platform
Not enough data
8.6
17
Not enough data
8.3
16
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.4
19
|
Verified
Not enough data
9.3
23
|
Verified
Not enough data
8.2
18
|
Verified
Not enough data
7.9
22
|
Verified
Campaigns
Not enough data
7.4
22
Not enough data
8.9
18
Not enough data
8.2
20
Not enough data
8.7
17
|
Verified
Not enough data
9.3
26
|
Verified
Not enough data
8.9
24
|
Verified
Engagement
Not enough data
8.3
19
|
Verified
Platform
Not enough data
8.7
24
|
Verified
Not enough data
8.3
23
|
Verified
Not enough data
8.0
21
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.9
33
|
Verified
Not enough data
8.6
45
|
Verified
Not enough data
8.4
42
|
Verified
Not enough data
8.8
39
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.5
54
|
Verified
Not enough data
8.5
54
|
Verified
Not enough data
8.1
42
|
Verified
Not enough data
8.3
42
|
Verified
Not enough data
8.1
44
|
Verified
Not enough data
8.5
19
Agentic AI - Marketing Analytics
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
5.3
5
Categories
Categories
Shared Categories
MailerLite and Ortto are categorized as Email Template Builder
Unique Categories
MailerLite is categorized as Email Deliverability, Email Verification, Email Marketing, Landing Page Builders, and Email Testing
Reviews
Reviewers' Company Size
MailerLite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ortto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
12.7%
Writing and Editing
7.7%
Health, Wellness and Fitness
7.0%
Publishing
6.0%
E-Learning
4.6%
Other
61.9%
Marketing and Advertising
13.6%
Computer Software
11.9%
Information Technology and Services
8.4%
Financial Services
4.5%
Internet
3.8%
Other
57.8%
Alternatives
Discussions
¿Can I integrate Mailer Lite with Pipedrive?
3 Comments
AV
You can do it through https://apiway.ai/
It's free
here is a video tutorial on how you can integrate MailerLite and...Read more
What is MailerLite?
3 Comments
G2
MailerLite is low cost email marketing tool that allows you to send email campaigns, set up marketing automations, create landing pages and more. Read more
What is the best way to save my work quickly when creating a campaign?
2 Comments
CP
There's a button which says "save" if you work in HTML directly. Else, you have to save each time you edit a box. It does auto save though. Then just click...Read more
What Integrations does Ortto have?
1 Comment
JO
Hi Mark, Thanks for the question!
Ortto has powerful no- and low-code integrations with Salesforce, Stripe, Pipedrive, Facebook, Recurly, Zendesk, Google...Read more
Ortto has no more discussions with answers
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