Compare MailerLite and iContact 
At a Glance
Market Segments
Small-Business (92.0% of reviews)
Small-Business (63.7% of reviews)
Entry-Level Pricing
Free Per Month
Free
MailerLite
Star Rating
(1,096)4.6 out of 5
Market Segments
Small-Business (92.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Browse all 4 pricing plansiContact
Star Rating
(1,243)4.1 out of 5
Market Segments
Small-Business (63.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that MailerLite excels in overall user satisfaction, boasting a significantly higher G2 Score compared to iContact. Users appreciate its clean interface and straightforward implementation, making it a favorite for small teams looking for simplicity in email marketing.
- According to verified reviews, iContact users highlight its ease of use for creating and managing email campaigns, particularly praising the drag-and-drop functionality. However, it struggles to keep pace with the more recent feedback and engagement seen with MailerLite.
- Reviewers mention that MailerLite's support is a standout feature, with many users noting the great support they receive, which enhances their overall experience. In contrast, while iContact also receives positive remarks for support, it does not match the level of satisfaction reported by MailerLite users.
- Users say that MailerLite's automation features are intuitive and effective, allowing for seamless email marketing campaigns. iContact also offers automation, but users have noted that it can be less user-friendly, which may hinder some non-technical users.
- Reviewers highlight that MailerLite integrates well with various platforms, making it a versatile choice for businesses. Users specifically mention its compatibility with hosting solutions like Hostinger, while iContact's integration capabilities are seen as less robust in comparison.
- According to recent user feedback, both platforms offer free entry-level pricing, but MailerLite's overall functionality and user experience make it a more appealing option for small businesses looking to maximize their email marketing efforts without complexity.
Pricing
Entry-Level Pricing
MailerLite
Free business plan
Free
Per Month
- Email support
- 12,000 emails / month
- Drag & drop editor
iContact
iContact Free
Free
Visit iContact.com to create your free account.
- Up to 250 Contacts
- Up to 5,000 Sends per month
- Drag & Drop Email Designer
Free Trial
MailerLite
Free Trial is available
iContact
No trial information availableRatings
Meets Requirements
9.0
861
8.4
1,066
Ease of Use
9.1
878
8.3
1,071
Ease of Setup
8.9
475
8.4
477
Ease of Admin
9.2
383
8.5
483
Quality of Support
9.3
804
8.7
1,009
Has the product been a good partner in doing business?
9.1
360
8.8
474
Product Direction (% positive)
8.7
827
7.5
1,040
Features by Category
Email Marketing
9.1
616
|
Verified
8.5
714
|
Verified
8.9
626
|
Verified
8.4
737
|
Verified
8.9
464
|
Verified
8.9
687
|
Verified
9.0
631
|
Verified
8.3
726
|
Verified
9.1
597
|
Verified
8.8
741
|
Verified
8.7
563
|
Verified
8.5
712
|
Verified
8.9
492
|
Verified
8.3
523
|
Verified
8.5
303
|
Verified
8.8
107
|
Verified
8.3
293
|
Verified
8.9
94
|
Verified
Reporting & Analytics
8.5
353
|
Verified
8.1
412
|
Verified
8.9
573
|
Verified
8.5
657
|
Verified
Generative AI
7.5
106
9.2
19
7.5
100
9.4
18
Agentic AI - Email Marketing
7.3
21
Not enough data
7.6
21
Not enough data
7.3
21
Not enough data
7.5
20
Not enough data
7.2
19
Not enough data
Integration
8.7
341
|
Verified
8.5
267
|
Verified
8.3
304
|
Verified
7.9
161
|
Verified
8.0
246
7.9
144
|
Verified
7.9
207
8.6
37
|
Verified
8.0
236
|
Verified
8.2
44
|
Verified
8.1
218
|
Verified
8.7
33
|
Verified
Diagnosis
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.0
202
Not enough data
8.8
173
Not enough data
8.6
140
Not enough data
Reporting
9.0
203
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
132
Not enough data
Agentic AI - Email Deliverability
8.3
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
6.9
6
Not enough data
8.0
5
Not enough data
Templates
8.8
258
|
Verified
Not enough data
7.7
92
Not enough data
8.4
188
|
Verified
Not enough data
8.9
136
Not enough data
Edit
8.9
209
|
Verified
Not enough data
9.1
251
|
Verified
Not enough data
8.7
169
|
Verified
Not enough data
Logistics
8.9
232
|
Verified
Not enough data
8.2
169
|
Verified
Not enough data
8.5
191
|
Verified
Not enough data
9.0
123
Not enough data
Generative AI
7.6
35
Not enough data
7.6
31
Not enough data
Agentic AI - Email Template Builder
8.3
6
Not enough data
8.6
6
Not enough data
Platform Basics
8.9
76
Not enough data
Feature Not Available
Not enough data
8.7
53
Not enough data
Feature Not Available
Not enough data
8.6
71
Not enough data
Platform Data
8.9
70
Not enough data
8.9
78
Not enough data
8.8
73
Not enough data
Agentic AI - Email Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
9.1
139
Not enough data
8.7
138
Not enough data
8.2
114
Not enough data
8.5
123
Not enough data
Page Optimization
8.4
82
Not enough data
8.9
118
Not enough data
8.5
99
Not enough data
8.3
92
Not enough data
Integrations
8.3
82
Not enough data
8.9
109
Not enough data
9.0
113
Not enough data
Generative AI
8.0
34
Not enough data
Agentic AI - Landing Page Builders
8.3
9
Not enough data
Generative AI
6.7
9
Not enough data
6.4
7
Not enough data
Agentic AI - Email Verification
Not enough data
Not enough data
Categories
Categories
Shared Categories
MailerLite and iContact are categorized as Email Marketing
Unique Categories
MailerLite is categorized as Email Template Builder, Email Deliverability, Email Verification, Landing Page Builders, and Email Testing
iContact has no unique categories
Reviews
Reviewers' Company Size
MailerLite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
iContact
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
12.7%
Writing and Editing
7.7%
Health, Wellness and Fitness
7.0%
Publishing
6.0%
E-Learning
4.6%
Other
62.0%
Marketing and Advertising
10.8%
Information Technology and Services
4.7%
Non-Profit Organization Management
4.6%
Financial Services
3.8%
Real Estate
3.6%
Other
72.4%
Alternatives
Discussions
¿Can I integrate Mailer Lite with Pipedrive?
3 Comments
AV
You can do it through https://apiway.ai/
It's free
here is a video tutorial on how you can integrate MailerLite and...Read more
What is MailerLite?
3 Comments
G2
MailerLite is low cost email marketing tool that allows you to send email campaigns, set up marketing automations, create landing pages and more. Read more
What is the best way to save my work quickly when creating a campaign?
2 Comments
CP
There's a button which says "save" if you work in HTML directly. Else, you have to save each time you edit a box. It does auto save though. Then just click...Read more
how can i contact to support ?
2 Comments
PC
1-877-968-3996
support@icontact.com
Live Chat on their websiteRead more
How much does iContact cost?
2 Comments
JC
My office pays $420 yearly to send unlimited emails, but with a database of only 2500 emails max.Read more
What is email marketing?
1 Comment
SL
Out of all the marketing channels, email is the most responsive and cheapest way to reach your clients and prospects.Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
