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Compare Mailchimp and Sendinblue

See this
side-by-side comparison of Mailchimp vs. Sendinblue
based on preference data from user reviews. Mailchimp rates 4.3/5 stars with 10,949 reviews. By contrast, Sendinblue rates 4.6/5 stars with 1,129 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
Add Product
Mailchimp
Mailchimp
(10,949)
4.3 out of 5
Mailchimp
Sendinblue
Sendinblue
(1,129)
4.6 out of 5
Sendinblue
Star Rating
Sendinblue
Sendinblue
Market Segments
Mailchimp
Mailchimp
Small-Business (72.0% of reviews)
Sendinblue
Sendinblue
Small-Business (83.3% of reviews)
Entry Level Price
Mailchimp
Mailchimp
$0
Sendinblue
Sendinblue
$0/ month

Mailchimp vs Sendinblue

When assessing the two solutions, reviewers found Sendinblue easier to use, set up, and administer. Reviewers also preferred doing business with Sendinblue overall.

  • Reviewers felt that Sendinblue meets the needs of their business better than Mailchimp.
  • When comparing quality of ongoing product support, reviewers felt that Sendinblue is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of Sendinblue over Mailchimp.
Categories
Shared Categories
Mailchimp
Mailchimp
Sendinblue
Sendinblue
Mailchimp and Sendinblue are categorized as Email Marketing and Email Deliverability
Unique Categories
Mailchimp
Mailchimp has no unique categories
Pricing
Mailchimp
Mailchimp Pricing
Free
$0
Essentials
$9.99/ month and up
Standard
$14.99/ month and up
Premium
$299.00/month and up
Free Trial
Sendinblue
Sendinblue Pricing
FREE
$0/ month
Lite
$25.00/ month
Premium
$65/ month
Enterprise
Get your personal quote/ month
Free Trial
Ask a Question

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Ratings
Meets Requirements
Mailchimp
Mailchimp
8.7
Responses: 9784
Sendinblue
Sendinblue
9.0
Responses: 910
Ease of Use
Mailchimp
Mailchimp
8.7
Responses: 9840
Sendinblue
Sendinblue
9.1
Responses: 916
Ease of Setup
Mailchimp
Mailchimp
8.6
Responses: 4554
Sendinblue
Sendinblue
8.8
Responses: 495
Ease of Admin
Mailchimp
Mailchimp
8.7
Responses: 4547
Sendinblue
Sendinblue
9.0
Responses: 500
Quality of Support
Mailchimp
Mailchimp
8.0
Responses: 7366
Sendinblue
Sendinblue
8.8
Responses: 823
Ease of Doing Business With
Mailchimp
Mailchimp
8.6
Responses: 4096
Sendinblue
Sendinblue
9.0
Responses: 470
Product Direction (% positive)
Mailchimp
Mailchimp
7.8
Responses: 9674
Sendinblue
Sendinblue
8.7
Responses: 889
Features
Email Marketing
Email and Mobile Preview
Mailchimp
Mailchimp
8.9
Responses: 7866
Verified Feature
Sendinblue
Sendinblue
9.0
Responses: 612
Verified Feature
Manage Email Lists
Mailchimp
Mailchimp
8.3
Responses: 7987
Verified Feature
Sendinblue
Sendinblue
8.7
Responses: 650
Verified Feature
High-Volume Sending
Mailchimp
Mailchimp
8.7
Responses: 7138
Verified Feature
Sendinblue
Sendinblue
8.7
Responses: 521
Verified Feature
Building and Personalizing Emails
Mailchimp
Mailchimp
8.7
Responses: 8039
Verified Feature
Sendinblue
Sendinblue
8.9
Responses: 647
Verified Feature
Sending Outbound Emails
Mailchimp
Mailchimp
9.0
Responses: 7924
Verified Feature
Sendinblue
Sendinblue
9.1
Responses: 611
Verified Feature
Manage Email Deliverability
Mailchimp
Mailchimp
8.6
Responses: 7576
Verified Feature
Sendinblue
Sendinblue
8.9
Responses: 610
Verified Feature
Automated Email Responses
Mailchimp
Mailchimp
8.4
Responses: 5744
Verified Feature
Sendinblue
Sendinblue
8.7
Responses: 448
Verified Feature
Multi-user Account
Mailchimp
Mailchimp
8.4
Responses: 739
Verified Feature
Sendinblue
Sendinblue
8.8
Responses: 195
Verified Feature
Surveys
Mailchimp
Mailchimp
7.8
Responses: 565
Verified Feature
Sendinblue
Sendinblue
Feature Not Available
Diagnosis
IP Address
Mailchimp
Mailchimp
8.3
Responses: 158
Sendinblue
Sendinblue
8.7
Responses: 224
Domains
Mailchimp
Mailchimp
8.4
Responses: 173
Sendinblue
Sendinblue
9.0
Responses: 244
Content
Mailchimp
Mailchimp
Feature Not Available
Sendinblue
Sendinblue
9.0
Responses: 280
Policy Compliance
Mailchimp
Mailchimp
8.6
Responses: 186
Sendinblue
Sendinblue
9.0
Responses: 257
Tracking
Processing Time
Mailchimp
Mailchimp
8.7
Responses: 241
Sendinblue
Sendinblue
9.0
Responses: 346
Placement
Mailchimp
Mailchimp
8.5
Responses: 209
Sendinblue
Sendinblue
8.8
Responses: 295
Open Rate
Mailchimp
Mailchimp
8.7
Responses: 261
Sendinblue
Sendinblue
9.1
Responses: 359
Time to Open
Mailchimp
Mailchimp
8.6
Responses: 240
Sendinblue
Sendinblue
9.1
Responses: 331
Alerts
Mailchimp
Mailchimp
8.6
Responses: 214
Sendinblue
Sendinblue
8.8
Responses: 294
Reporting
Campaign Performance
Mailchimp
Mailchimp
8.8
Responses: 265
Sendinblue
Sendinblue
9.1
Responses: 381
Domain Reputation
Mailchimp
Mailchimp
8.6
Responses: 206
Sendinblue
Sendinblue
8.8
Responses: 272
Brand Reputation
Mailchimp
Mailchimp
8.8
Responses: 213
Sendinblue
Sendinblue
8.9
Responses: 271
Blacklist and Whitelist
Mailchimp
Mailchimp
8.6
Responses: 191
Sendinblue
Sendinblue
8.9
Responses: 321
Reporting & Analytics
A/B Testing
Mailchimp
Mailchimp
8.2
Responses: 4252
Verified Feature
Sendinblue
Sendinblue
8.7
Responses: 313
Verified Feature
Basic Reporting
Mailchimp
Mailchimp
8.6
Responses: 6936
Verified Feature
Sendinblue
Sendinblue
9.0
Responses: 606
Verified Feature
Platform
User, Role, and Access Management
Mailchimp
Mailchimp
8.7
Responses: 3101
Verified Feature
Sendinblue
Sendinblue
9.0
Responses: 233
Verified Feature
Internationalization
Mailchimp
Mailchimp
8.4
Responses: 2109
Verified Feature
Sendinblue
Sendinblue
8.9
Responses: 181
Performance and Reliability
Mailchimp
Mailchimp
8.9
Responses: 3336
Verified Feature
Sendinblue
Sendinblue
9.0
Responses: 317
Verified Feature
Integration
Data Import & Export Tools
Mailchimp
Mailchimp
8.5
Responses: 2974
Verified Feature
Sendinblue
Sendinblue
9.0
Responses: 291
Verified Feature
Integration APIs
Mailchimp
Mailchimp
8.3
Responses: 2006
Verified Feature
Sendinblue
Sendinblue
8.6
Responses: 162
Verified Feature
Breadth of Partner Applications
Mailchimp
Mailchimp
8.3
Responses: 1833
Verified Feature
Sendinblue
Sendinblue
8.3
Responses: 128
Verified Feature
CRM Integration
Mailchimp
Mailchimp
8.2
Responses: 208
Verified Feature
Sendinblue
Sendinblue
8.9
Responses: 73
Verified Feature
Social Media Integration
Mailchimp
Mailchimp
8.5
Responses: 285
Verified Feature
Sendinblue
Sendinblue
8.8
Responses: 78
Verified Feature
E-Commerce Integration
Mailchimp
Mailchimp
8.3
Responses: 201
Verified Feature
Sendinblue
Sendinblue
8.8
Responses: 72
Verified Feature
Reviewers' Company Size
Reviewers of both Mailchimp and Sendinblue were most often representing companies in the Small-Business segment.
Small-Business
(50 or fewer emp.)
Mailchimp
Mailchimp
72.0%
Sendinblue
Sendinblue
83.3%
Mid-Market
(51-1000 emp.)
Mailchimp
Mailchimp
20.8%
Sendinblue
Sendinblue
12.7%
Enterprise
(> 1000 emp.)
Mailchimp
Mailchimp
7.2%
Sendinblue
Sendinblue
4.0%
Reviewers' Industry
Mailchimp
Mailchimp Industry
Marketing and Advertising
15.1%
Non-Profit Organization Management
6.0%
Computer Software
4.5%
Information Technology and Services
4.3%
Education Management
3.4%
Other
66.8%
Sendinblue
Sendinblue Industry
Marketing and Advertising
12.7%
Information Technology and Services
4.6%
Internet
3.4%
Computer Software
3.3%
Retail
3.2%
Other
72.9%
Reviews
Most Helpful Favorable Review
Mailchimp
Shivani S.
User in Consumer Electronics

I like the way that I can prepare promotional mails on mailchimp using already integrated mail templates within the mailchimp. It provides excellent service in terms of mail distribution and data entry during the process of mail preparing. I can automate my...

Sendinblue
Esteban V.
Administrator in Marketing and Advertising

It is very cheap to send emails through Sendinblue. Also deliverability of emails is very good and it is easy to implement an html email template. The platform has improved considerably and now it is possible to send SMS messages. The tool works well for...

Most Helpful Critical Review
Mailchimp
Christian K.
Administrator in Leisure, Travel & Tourism

Customer service does not know their own terms and conditions but seem to make stuff up on the fly. Even after I sent the T&Cs back to them they still answered with something else.

Sendinblue
Jim R.
User in Marketing and Advertising

My experiences with this platform are mostly centered around the Automation and API features, with some additional limited experience with the one-off Campaign features. Starting with the Automation features, I experienced many time-delays between when...

Discussions
Mailchimp
Mailchimp Discussions
What is the best way to implement Mailchimp with Wordpress to get maximum email subscribers?
4 comments
AS
That depends on what you want to do with your subscribers. It may sound strange but recently for us, https://subscribers.com/ has been working at first...Read more
can i send user tailored mails?
3 comments
KM
I have user specific mails that go out to my clients which are stored on the cloud as a "pdf" till such time as you require that email presentation for that...Read more
What does the future look like for Mailchimp?
3 comments
Patrick G.
PG
While we cannot forecast the future, I would suggest that Mailchimp's concern for large and small, rich and poor users, will set it apart for success....Read more
Sendinblue
Sendinblue Discussions
How do you know where an email were opened?
4 comments
Lucía L.
LL
IP country and many other info can be traced through Webhook with the API.Read more
Why import contacts directly from an existing mailing list
3 comments
robert c.
RC
You can import contacts from an existing mailing list. You can upload a file csv or txt from your computer. You can copy and paste the contacts from an...Read more
Why does your customer support suck so badly by wasting so much time before answering to inquiries?
2 comments
PHILLIP A A.
PA
Hello, Send your question at zendesk-box@sendinblue.com FDRead more
Screenshots
Mailchimp
Mailchimp Screenshots
Sendinblue
Sendinblue Screenshots
Videos
Mailchimp
Mailchimp Videos
Video Preview
Sendinblue
Sendinblue Videos
Video Preview

Explore the SendinBlue Campaigns area. It’s where you can: create, send and track your marketing campaigns, design new email templates, manage and grow your contacts, and much more!

Downloads
Mailchimp
Mailchimp Downloads
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