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Compare Mailchimp All-in-One Marketing Platform and Sailthru

See this
side-by-side comparison of Mailchimp All-in-One Marketing Platform vs. Sailthru
based on preference data from user reviews. Mailchimp All-in-One Marketing Platform rates 4.4/5 stars with 4,391 reviews. By contrast, Sailthru rates 4.2/5 stars with 132 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
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Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
(4,391)
4.4 out of 5
Mailchimp All-in-One Marketing Platform
Sailthru
Sailthru
(132)
4.2 out of 5
Sailthru
Optimized for quick response
Star Rating
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
Sailthru
Sailthru
Market Segments
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
Small-Business (72.5% of reviews)
Sailthru
Sailthru
Mid-Market (62.6% of reviews)
Entry Level Price
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
$0
Sailthru
Sailthru
No pricing information available

Mailchimp All-in-One Marketing Platform vs Sailthru

When assessing the two solutions, reviewers found Mailchimp All-in-One Marketing Platform easier to use, set up, and administer. Reviewers also preferred doing business with Mailchimp All-in-One Marketing Platform overall.

  • Reviewers felt that Mailchimp All-in-One Marketing Platform meets the needs of their business better than Sailthru.
  • When comparing quality of ongoing product support, reviewers felt that Sailthru is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of Mailchimp All-in-One Marketing Platform over Sailthru.
Categories
Shared Categories
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
Sailthru
Sailthru
Mailchimp All-in-One Marketing Platform and Sailthru are categorized as Marketing Automation
Unique Categories
Sailthru
Sailthru is categorized as Personalization and Mobile Marketing
Pricing
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform Pricing
Free
$0
Essentials
$9.99 / month and up
Standard
$14.99/ month and up
Premium
$299 / month and up
Free Trial
Sailthru
Sailthru Pricing
Free Trial Unavailable
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Ratings
Meets Requirements
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
8.9
Responses: 3853
Sailthru
Sailthru
8.7
Responses: 121
Ease of Use
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
8.7
Responses: 3860
Sailthru
Sailthru
8.2
Responses: 121
Ease of Setup
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
8.7
Responses: 1753
Sailthru
Sailthru
8.0
Responses: 45
Ease of Admin
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
8.8
Responses: 1755
Sailthru
Sailthru
8.5
Responses: 48
Quality of Support
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
8.3
Responses: 3230
Sailthru
Sailthru
8.4
Responses: 113
Ease of Doing Business With
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
8.8
Responses: 1652
Sailthru
Sailthru
8.7
Responses: 45
Product Direction (% positive)
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
8.4
Responses: 3805
Sailthru
Sailthru
7.4
Responses: 119
Features
Email Marketing
Building and Personalizing Emails
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
9.0
Responses: 329
Verified Feature
Sailthru
Sailthru
8.6
Responses: 87
Verified Feature
Sending Outbound Emails
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
9.1
Responses: 331
Verified Feature
Sailthru
Sailthru
9.0
Responses: 87
Verified Feature
Manage Email Deliverability
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
8.8
Responses: 327
Verified Feature
Sailthru
Sailthru
8.6
Responses: 88
Verified Feature
Automated Email Responses
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
9.0
Responses: 267
Verified Feature
Sailthru
Sailthru
8.6
Responses: 70
Verified Feature
Online Marketing
Landing Pages and Forms
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
8.3
Responses: 235
Verified Feature
Sailthru
Sailthru
7.8
Responses: 51
Verified Feature
Dynamic Content
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
8.1
Responses: 229
Verified Feature
Sailthru
Sailthru
8.3
Responses: 65
Verified Feature
A/B Testing
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
8.5
Responses: 194
Verified Feature
Sailthru
Sailthru
8.6
Responses: 76
Verified Feature
Mobile Optimized
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
8.7
Responses: 285
Verified Feature
Sailthru
Sailthru
8.8
Responses: 67
Verified Feature
Search Tracking and Optimization
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
8.4
Responses: 191
Sailthru
Sailthru
7.9
Responses: 7
Lead Management
Marketing Lead Database
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
8.5
Responses: 211
Verified Feature
Sailthru
Sailthru
7.5
Responses: 16
Verified Feature
Data Quality Management
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
8.5
Responses: 231
Verified Feature
Sailthru
Sailthru
7.5
Responses: 31
Verified Feature
Segmentation
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
8.5
Responses: 267
Verified Feature
Sailthru
Sailthru
8.0
Responses: 34
Verified Feature
Lead Scoring and Grading
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
8.0
Responses: 122
Sailthru
Sailthru
7.3
Responses: 19
Verified Feature
Lead Nurturing
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
8.4
Responses: 180
Verified Feature
Sailthru
Sailthru
7.6
Responses: 24
Verified Feature
Online Behavior Tracking
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
8.6
Responses: 206
Verified Feature
Sailthru
Sailthru
7.5
Responses: 28
Verified Feature
Automated Alerts and Tasks
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
8.3
Responses: 119
Sailthru
Sailthru
8.0
Responses: 20
Verified Feature
CRM Lead Integration
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
8.3
Responses: 113
Sailthru
Sailthru
7.2
Responses: 21
Verified Feature
Campaign Management
Program Management
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
8.7
Responses: 207
Verified Feature
Sailthru
Sailthru
8.5
Responses: 61
Verified Feature
Event / Webinar Marketing
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
8.3
Responses: 100
Sailthru
Sailthru
7.3
Responses: 5
Calendaring
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
8.6
Responses: 150
Verified Feature
Sailthru
Sailthru
9.3
Responses: 5
Budgeting
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
8.0
Responses: 77
Sailthru
Sailthru
Not enough data available
Social
Social Listening
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
8.0
Responses: 121
Sailthru
Sailthru
8.0
Responses: 5
Social Sharing
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
8.6
Responses: 237
Verified Feature
Sailthru
Sailthru
8.2
Responses: 41
Verified Feature
Social Campaigns
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
8.5
Responses: 188
Verified Feature
Sailthru
Sailthru
6.4
Responses: 6
Social Engagement
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
8.5
Responses: 133
Sailthru
Sailthru
7.7
Responses: 5
Social Ads
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
8.3
Responses: 140
Verified Feature
Sailthru
Sailthru
6.7
Responses: 7
Reporting & Analytics
Basic Reporting
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
8.9
Responses: 306
Verified Feature
Sailthru
Sailthru
7.9
Responses: 88
Verified Feature
Web Analytics
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
8.6
Responses: 229
Verified Feature
Sailthru
Sailthru
7.7
Responses: 69
Verified Feature
ROI Analytics
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
8.0
Responses: 164
Verified Feature
Sailthru
Sailthru
7.8
Responses: 52
Verified Feature
Revenue Analytics
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
8.0
Responses: 155
Verified Feature
Sailthru
Sailthru
7.6
Responses: 57
Verified Feature
SEO / Keyword Analytics
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
8.2
Responses: 154
Sailthru
Sailthru
7.1
Responses: 8
Platform
Customization
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
8.2
Responses: 166
Verified Feature
Sailthru
Sailthru
8.0
Responses: 30
Verified Feature
Workflow Capability
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
8.4
Responses: 131
Verified Feature
Sailthru
Sailthru
7.8
Responses: 26
Verified Feature
User, Role, and Access Management
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
8.7
Responses: 150
Verified Feature
Sailthru
Sailthru
8.7
Responses: 29
Verified Feature
Internationalization
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
8.3
Responses: 90
Verified Feature
Sailthru
Sailthru
Not enough data available
Sandbox / Test Environments
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
8.0
Responses: 65
Sailthru
Sailthru
Not enough data available
Performance and Reliability
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
9.1
Responses: 166
Verified Feature
Sailthru
Sailthru
8.7
Responses: 29
Verified Feature
Output Document Generation
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
8.6
Responses: 116
Verified Feature
Sailthru
Sailthru
8.3
Responses: 20
Verified Feature
Integration
Data Import & Export Tools
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
8.8
Responses: 157
Verified Feature
Sailthru
Sailthru
8.5
Responses: 27
Verified Feature
Integration APIs
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
8.6
Responses: 129
Verified Feature
Sailthru
Sailthru
8.6
Responses: 27
Verified Feature
Breadth of Partner Applications
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
8.5
Responses: 118
Verified Feature
Sailthru
Sailthru
7.9
Responses: 21
Verified Feature
Reviewers' Company Size
Reviewers of Mailchimp All-in-One Marketing Platform were most often representing companies in the Small-Business segment, while reviewers for Sailthru were more commonly in the Mid-Market segment.
Small-Business
(50 or fewer emp.)
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
72.5%
Sailthru
Sailthru
20.6%
Mid-Market
(51-1000 emp.)
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
18.7%
Sailthru
Sailthru
62.6%
Enterprise
(> 1000 emp.)
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
8.9%
Sailthru
Sailthru
16.8%
Reviewers' Industry
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform Industry
Marketing and Advertising
12.1%
Non-Profit Organization Management
5.6%
Information Technology and Services
5.2%
Retail
4.9%
Education Management
3.8%
Other
68.4%
Sailthru
Sailthru Industry
Publishing
14.5%
Retail
12.2%
Media Production
9.2%
Marketing and Advertising
8.4%
Internet
7.6%
Other
48.1%
Reviews
Most Helpful Favorable Review
Mailchimp All-in-One Marketing Platform
Cate C.
Administrator in Higher Education

MailChimp's integrations and add-ons make this tool significantly more flexible than some of the other options. I've integrated this with our website signup form and RSS feed so visitors to the sign can signup and automatically start receiving emails of...

Sailthru
Morgan G.
User in Sports

The customer service is second to none. I feel as if my CSM is truly looking out for the best interest of our company and not just looking to onboard us for the money. I love the Sailthru Academy days and plan to attend everyone that I am given the chance...

Most Helpful Critical Review
Mailchimp All-in-One Marketing Platform
Sam M.
User in Computer Software

Mailchimp is fairly limited in what you can create. The other main issue I have with it is any lists created in MailChimp does not directly translate to other services. For example, if you create an email list in MailChimp and end up going to another...

Sailthru
G
User in Publishing

My biggest complaint is how slow each page is to load. Sometimes it will take up to 30 seconds (or longer!) for drop-down menus to appear, images to reload, previews to load, etc. It's almost frustrating enough to not use Saithru at all.

Discussions
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform Discussions
Whats the best way to get more people to open your emails?
1 comment
Alex Augustus H.
AH
Two keys to strong email opens: - Great email subject lines that show messages provide value to the reader. - A reputation for providing value to...Read more
Is there a way to send the newsletters via SMS? Or do I use Zapier for that?
1 comment
Mage L.
ML
As a longtime MailChimp user, I have not seen any way to currently send a newsletter via SMS. That would be a great development in the future.Read more
How to export CSVs in a format that respects Spanish characters such as ñ letter, or accents.
1 comment
Carlos G.
CG
This might need some finessing. I would take this csv into excel and clean it up. Find and replace the error character in the cells and export to a UFT-8...Read more
Sailthru
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Screenshots
Mailchimp All-in-One Marketing Platform
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Mailchimp All-in-One Marketing Platform
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