# Magnite, for Buyers vs Viant Technology Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Viant Technology excels in user experience, with many users highlighting its intuitive interface and easy setup process. One user mentioned, "The initial setup was very easy, which was a big plus," making it a favorable choice for those looking for a smooth onboarding experience.
- **Users say** that Magnite, for Buyers, offers strong targeting capabilities, with feedback noting, "Ease of targeting people that matter to your campaign." This feature can be particularly beneficial for advertisers focused on reaching specific audiences effectively.
- **Reviewers mention** that Viant Technology provides robust optimization options that enhance campaign performance. Users appreciate the ability to track performance and optimize campaigns, with one stating, "I also like the optimization options the DSP offers to help improve campaign performance."
- **According to verified reviews** , Magnite, for Buyers, has been recognized for its solid inventory source, with users reporting a "pretty solid return on ad spend along with our KPIs being hit." This suggests that it can be a valuable tool for advertisers looking to maximize their investment.
- **G2 reviewers highlight** that Viant Technology's reporting features, such as the ability to see performance by publisher, are particularly useful for advertisers. One user noted, "I like the reporting by publisher feature, as it helps me see which ones are the most efficient," indicating a strong focus on data-driven decision-making.
- **Users express concerns** about Magnite's overall support quality, with a lower rating compared to Viant Technology. While Magnite received praise for its technology, users noted that it could improve in providing a better partnership experience, stating, "It has been a good partner in doing business," but with room for enhancement.



| | Magnite, for Buyers | Viant Technology | 
|---|---|---|
| **Star Rating** | 3.7 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 18 | 311 | 
| **Largest Market Segment** | Mid-Market (50.0% of reviews) | Mid-Market (40.6% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Magnite, for Buyers

**Not enough data**

### Viant Technology

Pros:
- Customer Support (17 reviews)
- Ease of Use (17 reviews)

Cons:
- Limited Reporting (5 reviews)
- Reporting Limitations (5 reviews)

---
## Ratings Comparison
| Rating | Magnite, for Buyers | Viant Technology | 
|---|---|---|
  | **Meets Requirements** | 8.1 (18 reviews) | 8.2 (256 reviews) | 
  | **Ease of Use** | 8.0 (18 reviews) | 8.0 (262 reviews) | 
  | **Ease of Setup** | 8.0 (10 reviews) | 8.0 (154 reviews) | 
  | **Ease of Admin** | 8.0 (9 reviews) | 8.1 (129 reviews) | 
  | **Quality of Support** | 8.1 (18 reviews) | 9.0 (249 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.7 (11 reviews) | 9.0 (137 reviews) | 
  | **Product Direction (% positive)** | 8.7 (18 reviews) | 8.4 (249 reviews) | 

---
## Pricing

### Magnite, for Buyers

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Viant Technology

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **Magnite, for Buyers** | 7.3/10 | 23 |
| **Viant Technology** | 7.9/10 | 212 |

#### Channel Functionality

| Feature | Magnite, for Buyers | Viant Technology | 
|---|---|---|
| **Display Functionality** | 8.2 (16 reviews) | 8.3 (161 reviews) | 

#### Platform Interoperability

| Feature | Magnite, for Buyers | Viant Technology | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 7.5 (86 reviews) | 

#### Agentic AI - Display Advertising

| Feature | Magnite, for Buyers | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Magnite, for Buyers | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | 8.1 (14 reviews) ✓ Verified | 8.1 (150 reviews) | 
| **Campaign Optimization** | 7.0 (15 reviews) ✓ Verified | 7.9 (152 reviews) | 
| **Reach** | 7.8 (15 reviews) | 8.1 (146 reviews) | 
| **Bulk Editing** | 5.3 (12 reviews) ✓ Verified | 7.5 (139 reviews) | 
| **Batch Uploading** | 5.7 (10 reviews) ✓ Verified | 7.6 (131 reviews) | 
| **Brand Safety** | 7.1 (15 reviews) | 8.2 (143 reviews) | 
| **Fraud Protection** | 6.9 (16 reviews) | 8.1 (137 reviews) | 
| **Frequency Capping** | 7.6 (14 reviews) | 8.3 (144 reviews) | 
| **Budget Pacing** | 7.2 (16 reviews) | 8.1 (147 reviews) | 
| **Creative Optimization** | 6.9 (14 reviews) | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | 8.0 (9 reviews) ✓ Verified | 7.5 (117 reviews) | 
| **In-App Ads** | 6.7 (5 reviews) | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | Not enough data | 7.5 (130 reviews) | 

#### Targeting

| Feature | Magnite, for Buyers | Viant Technology | 
|---|---|---|
| **Targeting** | 8.3 (17 reviews) | 8.5 (151 reviews) | 
| **Retargeting** | 7.9 (11 reviews) ✓ Verified | 8.2 (136 reviews) | 
| **Geo-Targeting** | 8.2 (12 reviews) | 8.4 (145 reviews) | 
| **Contextual Targeting** | Feature Not Available | 8.1 (135 reviews) | 

#### Platform

| Feature | Magnite, for Buyers | Viant Technology | 
|---|---|---|
| **API / Integrations** | 6.7 (12 reviews) | 7.4 (119 reviews) | 
| **Custom Reports** | 7.1 (12 reviews) ✓ Verified | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | Feature Not Available | 8.2 (142 reviews) | 
| **Performance and Reliability** | 7.1 (17 reviews) ✓ Verified | 7.9 (147 reviews) | 
| **Enterprise Scalability** | 8.0 (14 reviews) ✓ Verified | 8.0 (123 reviews) | 
| **Customization** | 7.5 (14 reviews) ✓ Verified | 7.6 (129 reviews) | 
| **Workflow Capability** | 7.9 (14 reviews) | 7.8 (128 reviews) | 
| **Internationalization** | 8.0 (10 reviews) ✓ Verified | 7.5 (103 reviews) | 
| **Notifications** | 7.1 (13 reviews) ✓ Verified | 7.3 (121 reviews) | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **Magnite, for Buyers** | 7.7/10 | 23 |
| **Viant Technology** | 7.9/10 | 200 |

#### Platform Interoperability

| Feature | Magnite, for Buyers | Viant Technology | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 7.3 (53 reviews) | 

#### Mobile Functionality

| Feature | Magnite, for Buyers | Viant Technology | 
|---|---|---|
| **Mobile Functionality** | 7.6 (7 reviews) | 8.3 (101 reviews) | 

#### Agentic AI - Mobile Advertising

| Feature | Magnite, for Buyers | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Magnite, for Buyers | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | 8.1 (14 reviews) ✓ Verified | 8.1 (150 reviews) | 
| **Campaign Optimization** | 7.0 (15 reviews) ✓ Verified | 7.9 (152 reviews) | 
| **Reach** | 7.8 (15 reviews) | 8.1 (146 reviews) | 
| **Bulk Editing** | 5.3 (12 reviews) ✓ Verified | 7.5 (139 reviews) | 
| **Batch Uploading** | 5.7 (10 reviews) ✓ Verified | 7.6 (131 reviews) | 
| **Brand Safety** | 7.1 (15 reviews) | 8.2 (143 reviews) | 
| **Fraud Protection** | 6.9 (16 reviews) | 8.1 (137 reviews) | 
| **Frequency Capping** | 7.6 (14 reviews) | 8.3 (144 reviews) | 
| **Budget Pacing** | 7.2 (16 reviews) | 8.1 (147 reviews) | 
| **Creative Optimization** | 6.9 (14 reviews) | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | 8.0 (9 reviews) ✓ Verified | 7.5 (117 reviews) | 
| **In-App Ads** | 6.7 (5 reviews) | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | Not enough data | 7.5 (130 reviews) | 

#### Targeting

| Feature | Magnite, for Buyers | Viant Technology | 
|---|---|---|
| **Targeting** | 8.3 (17 reviews) | 8.5 (151 reviews) | 
| **Retargeting** | 7.9 (11 reviews) ✓ Verified | 8.2 (136 reviews) | 
| **Geo-Targeting** | 8.2 (12 reviews) | 8.4 (145 reviews) | 
| **Contextual Targeting** | Feature Not Available | 8.1 (135 reviews) | 

#### Mobile

| Feature | Magnite, for Buyers | Viant Technology | 
|---|---|---|
| **Mobile Tracking** | Not enough data | 7.9 (89 reviews) | 
| **In-App Ads** | 6.7 (5 reviews) | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | Not enough data | 7.5 (130 reviews) | 

#### Platform

| Feature | Magnite, for Buyers | Viant Technology | 
|---|---|---|
| **API / Integrations** | 6.7 (12 reviews) | 7.4 (119 reviews) | 
| **Custom Reports** | 7.1 (12 reviews) ✓ Verified | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | Feature Not Available | 8.2 (142 reviews) | 
| **Performance and Reliability** | 7.1 (17 reviews) ✓ Verified | 7.9 (147 reviews) | 
| **Enterprise Scalability** | 8.0 (14 reviews) ✓ Verified | 8.0 (123 reviews) | 
| **Customization** | 7.5 (14 reviews) ✓ Verified | 7.6 (129 reviews) | 
| **Workflow Capability** | 7.9 (14 reviews) | 7.8 (128 reviews) | 
| **Internationalization** | 8.0 (10 reviews) ✓ Verified | 7.5 (103 reviews) | 
| **Notifications** | 7.1 (13 reviews) ✓ Verified | 7.3 (121 reviews) | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **Magnite, for Buyers** | N/A | N/A |
| **Viant Technology** | 8.0/10 | 207 |

#### Platform Interoperability

| Feature | Magnite, for Buyers | Viant Technology | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 7.5 (72 reviews) | 

#### Video Functionality

| Feature | Magnite, for Buyers | Viant Technology | 
|---|---|---|
| **Video Functionality** | Feature Not Available | 8.4 (131 reviews) | 

#### Agentic AI - Video Advertising

| Feature | Magnite, for Buyers | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Magnite, for Buyers | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | 8.1 (14 reviews) ✓ Verified | 8.1 (150 reviews) | 
| **Campaign Optimization** | 7.0 (15 reviews) ✓ Verified | 7.9 (152 reviews) | 
| **Reach** | 7.8 (15 reviews) | 8.1 (146 reviews) | 
| **Bulk Editing** | 5.3 (12 reviews) ✓ Verified | 7.5 (139 reviews) | 
| **Batch Uploading** | 5.7 (10 reviews) ✓ Verified | 7.6 (131 reviews) | 
| **Brand Safety** | 7.1 (15 reviews) | 8.2 (143 reviews) | 
| **Fraud Protection** | 6.9 (16 reviews) | 8.1 (137 reviews) | 
| **Frequency Capping** | 7.6 (14 reviews) | 8.3 (144 reviews) | 
| **Budget Pacing** | 7.2 (16 reviews) | 8.1 (147 reviews) | 
| **Creative Optimization** | 6.9 (14 reviews) | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | 8.0 (9 reviews) ✓ Verified | 7.5 (117 reviews) | 
| **In-App Ads** | 6.7 (5 reviews) | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | Not enough data | 7.5 (130 reviews) | 

#### Targeting

| Feature | Magnite, for Buyers | Viant Technology | 
|---|---|---|
| **Targeting** | 8.3 (17 reviews) | 8.5 (151 reviews) | 
| **Retargeting** | 7.9 (11 reviews) ✓ Verified | 8.2 (136 reviews) | 
| **Geo-Targeting** | 8.2 (12 reviews) | 8.4 (145 reviews) | 
| **Contextual Targeting** | Feature Not Available | 8.1 (135 reviews) | 

#### Platform

| Feature | Magnite, for Buyers | Viant Technology | 
|---|---|---|
| **API / Integrations** | 6.7 (12 reviews) | 7.4 (119 reviews) | 
| **Custom Reports** | 7.1 (12 reviews) ✓ Verified | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | Feature Not Available | 8.2 (142 reviews) | 
| **Performance and Reliability** | 7.1 (17 reviews) ✓ Verified | 7.9 (147 reviews) | 
| **Enterprise Scalability** | 8.0 (14 reviews) ✓ Verified | 8.0 (123 reviews) | 
| **Customization** | 7.5 (14 reviews) ✓ Verified | 7.6 (129 reviews) | 
| **Workflow Capability** | 7.9 (14 reviews) | 7.8 (128 reviews) | 
| **Internationalization** | 8.0 (10 reviews) ✓ Verified | 7.5 (103 reviews) | 
| **Notifications** | 7.1 (13 reviews) ✓ Verified | 7.3 (121 reviews) | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **Magnite, for Buyers** | 7.4/10 | 23 |
| **Viant Technology** | 7.9/10 | 220 |

#### Demand Side Platforms

| Feature | Magnite, for Buyers | Viant Technology | 
|---|---|---|
| **Cross Channel Capabilities ** | Not enough data | 8.4 (141 reviews) | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | Magnite, for Buyers | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Magnite, for Buyers | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | 8.1 (14 reviews) ✓ Verified | 8.1 (150 reviews) | 
| **Campaign Optimization** | 7.0 (15 reviews) ✓ Verified | 7.9 (152 reviews) | 
| **Reach** | 7.8 (15 reviews) | 8.1 (146 reviews) | 
| **Bulk Editing** | 5.3 (12 reviews) ✓ Verified | 7.5 (139 reviews) | 
| **Batch Uploading** | 5.7 (10 reviews) ✓ Verified | 7.6 (131 reviews) | 
| **Brand Safety** | 7.1 (15 reviews) | 8.2 (143 reviews) | 
| **Fraud Protection** | 6.9 (16 reviews) | 8.1 (137 reviews) | 
| **Frequency Capping** | 7.6 (14 reviews) | 8.3 (144 reviews) | 
| **Budget Pacing** | 7.2 (16 reviews) | 8.1 (147 reviews) | 
| **Creative Optimization** | 6.9 (14 reviews) | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | 8.0 (9 reviews) ✓ Verified | 7.5 (117 reviews) | 
| **In-App Ads** | 6.7 (5 reviews) | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | Not enough data | 7.5 (130 reviews) | 

#### Targeting

| Feature | Magnite, for Buyers | Viant Technology | 
|---|---|---|
| **Targeting** | 8.3 (17 reviews) | 8.5 (151 reviews) | 
| **Retargeting** | 7.9 (11 reviews) ✓ Verified | 8.2 (136 reviews) | 
| **Geo-Targeting** | 8.2 (12 reviews) | 8.4 (145 reviews) | 
| **Contextual Targeting** | Feature Not Available | 8.1 (135 reviews) | 

#### Demand Side Platforms

| Feature | Magnite, for Buyers | Viant Technology | 
|---|---|---|
| **Machine Learning Optimization** | 8.1 (6 reviews) ✓ Verified | 7.7 (155 reviews) | 
| **Estimate and Projections** | 7.2 (6 reviews) | 7.3 (160 reviews) | 
| **Cross-Device Capabilities** | Not enough data | 8.1 (163 reviews) | 

#### Platform

| Feature | Magnite, for Buyers | Viant Technology | 
|---|---|---|
| **API / Integrations** | 6.7 (12 reviews) | 7.4 (119 reviews) | 
| **Custom Reports** | 7.1 (12 reviews) ✓ Verified | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | Feature Not Available | 8.2 (142 reviews) | 
| **Performance and Reliability** | 7.1 (17 reviews) ✓ Verified | 7.9 (147 reviews) | 
| **Enterprise Scalability** | 8.0 (14 reviews) ✓ Verified | 8.0 (123 reviews) | 
| **Customization** | 7.5 (14 reviews) ✓ Verified | 7.6 (129 reviews) | 
| **Workflow Capability** | 7.9 (14 reviews) | 7.8 (128 reviews) | 
| **Internationalization** | 8.0 (10 reviews) ✓ Verified | 7.5 (103 reviews) | 
| **Notifications** | 7.1 (13 reviews) ✓ Verified | 7.3 (121 reviews) | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **Magnite, for Buyers** | N/A | N/A |
| **Viant Technology** | 8.4/10 | 19 |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | Magnite, for Buyers | Viant Technology | 
|---|---|---|
| **Personalized Segmentation** | Not enough data | 8.6 (18 reviews) | 
| **Ad Serving ** | Not enough data | 8.6 (18 reviews) | 
| **Streaming Capabilites** | Not enough data | 8.2 (18 reviews) | 
| **Performance Analytics** | Not enough data | 8.2 (19 reviews) | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | Magnite, for Buyers | Viant Technology | 
|---|---|---|
| **Creative Assets** | Not enough data | 8.4 (19 reviews) | 
| **Campaign Dashboard** | Not enough data | 8.3 (18 reviews) | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | Magnite, for Buyers | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **Magnite, for Buyers** | N/A | N/A |
| **Viant Technology** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | Magnite, for Buyers | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **Magnite, for Buyers** | N/A | N/A |
| **Viant Technology** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | Magnite, for Buyers | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (5):** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Video Advertising Software](https://www.g2.com/categories/video-advertising)


**Unique to Viant Technology (2):** [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Magnite, for Buyers | Viant Technology | 
|---|---|---|
| **Small-Business** | 11.1% | 39.0% | 
| **Mid-Market** | 50.0% | 40.6% | 
| **Enterprise** | 38.9% | 20.3% | 

### By Industry

#### Magnite, for Buyers

- **Marketing and Advertising:** 61.1%
- **Internet:** 22.2%
- **Sports:** 5.6%
- **Online Media:** 5.6%
- **Leisure, Travel & Tourism:** 5.6%

#### Viant Technology

- **Marketing and Advertising:** 61.6%
- **Online Media:** 4.3%
- **Consumer Goods:** 3.0%
- **Health, Wellness and Fitness:** 2.6%
- **Leisure, Travel & Tourism:** 2.6%
- **Automotive:** 2.3%
- **Food & Beverages:** 2.3%
- **Pharmaceuticals:** 2.0%
- **Entertainment:** 1.6%
- **Retail:** 1.6%
- **Other:** 16.1%

---
## Alternatives

### Alternatives to Magnite, for Buyers

- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (183 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
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### Alternatives to Viant Technology

- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (183 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (894 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) — 4.5/5 stars (154 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (787 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (656 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1988 reviews)
- [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews)
- [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews)

---
## Top Discussions

### Magnite, for Buyers

No discussions available for this product.

### Viant Technology

- Title: [Is Adelphic a DSP?](https://www.g2.com/discussions/is-adelphic-a-dsp) — 2 comments
  > **Top comment:** "Yes it is xd."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/magnite-for-buyers-vs-viant-technology-llc-viant-technology)