# Magical vs Make Comparison --- ## AI Generated Summary - **G2 reviewers report** that Make excels in affordability, with users highlighting its cost-effectiveness compared to competitors. This makes it particularly appealing for small businesses looking for budget-friendly solutions. - **Users say** that Magical stands out for its ease of use, with many praising its ability to streamline tasks and improve efficiency. Reviewers appreciate how it simplifies integrations, allowing them to complete tasks quickly and enjoyably. - **According to verified reviews** , Make is recognized for its extensive range of supported platforms and intuitive API integrations. Users find that building workflows is fast and straightforward, often completing setups in just minutes. - **Reviewers mention** that Magical offers a superior setup experience, with many noting its seamless onboarding process. This ease of setup is a significant advantage for users who want to hit the ground running without extensive training. - **G2 reviewers highlight** that while Make has a solid overall rating, it sometimes struggles to meet specific workflow needs, with some users reporting configuration challenges. This can be a consideration for those with unique integration requirements. - **Users report** that Magical provides a high level of support and product direction, with many feeling that it has been a strong partner in their business operations. This level of support can be crucial for mid-market companies looking for reliable software solutions. | | Magical | Make | |---|---|---| | **Star Rating** | 4.7 out of 5 | 4.6 out of 5 | | **Total Reviews** | 76 | 298 | | **Largest Market Segment** | Mid-Market (44.4% of reviews) | Small-Business (77.1% of reviews) | | **Entry Level Price** | No pricing available | Free | --- ## Top Pros & Cons ### Magical Pros: - Ease of Use (19 reviews) - Time-saving (19 reviews) Cons: - Learning Curve (5 reviews) - Technical Issues (4 reviews) ### Make Pros: - Automation (22 reviews) - Ease of Use (20 reviews) Cons: - Error Handling (7 reviews) - Learning Curve (7 reviews) --- ## Ratings Comparison | Rating | Magical | Make | |---|---|---| | **Meets Requirements** | 9.4 (53 reviews) | 9.1 (204 reviews) | | **Ease of Use** | 9.4 (54 reviews) | 8.5 (207 reviews) | | **Ease of Setup** | 9.8 (9 reviews) | 8.2 (155 reviews) | | **Ease of Admin** | 9.8 (7 reviews) | 8.5 (120 reviews) | | **Quality of Support** | 9.2 (38 reviews) | 8.4 (168 reviews) | | **Has the product been a good partner in doing business?** | 10.0 (7 reviews) | 9.2 (110 reviews) | | **Product Direction (% positive)** | 9.5 (47 reviews) | 8.7 (190 reviews) | --- ## Pricing ### Magical #### Entry-Level Pricing No pricing available #### Free Trial Yes ### Make #### Entry-Level Pricing Plan: Free Price: Free Description: Design, build, and automate with a visual drag-and-drop interface. Key Features: - 1,000 credits/month - No-code workflow builder - 3000+ apps [Browse all 5 editions](https://www.g2.com/products/integromat-by-celonis-make/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Workflow Management | Product | Score | Reviews | |---|---|---| | **Magical** | 8.8/10 | 17 | | **Make** | N/A | N/A | #### Setup | Feature | Magical | Make | |---|---|---| | **Activities** | 9.4 (13 reviews) | Not enough data | | **Flows** | 9.0 (14 reviews) | Not enough data | | **Dependencies** | 9.2 (13 reviews) | Not enough data | | **Notifications** | 8.8 (13 reviews) | Not enough data | #### Management | Feature | Magical | Make | |---|---|---| | **Updates** | 8.6 (14 reviews) | Not enough data | | **Audit Trail** | 8.6 (13 reviews) | Not enough data | | **Integration** | 8.9 (14 reviews) | Not enough data | #### Generative AI | Feature | Magical | Make | |---|---|---| | **AI Text Generation** | 8.1 (6 reviews) | Not enough data | #### Agentic AI - Workflow Management | Feature | Magical | Make | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Robotic Process Automation (RPA) | Product | Score | Reviews | |---|---|---| | **Magical** | N/A | N/A | | **Make** | N/A | N/A | #### Automation Building | Feature | Magical | Make | |---|---|---| | **Visual Editor** | Not enough data | Not enough data | | **Workflow Recording** | Not enough data | Not enough data | | **Pre-Built Templates** | Not enough data | Not enough data | | **Custom Automation** | Not enough data | Not enough data | | **Collaboration** | Not enough data | Not enough data | | **Ease of Bot Creation** | Not enough data | Not enough data | #### Bot Management & Execution | Feature | Magical | Make | |---|---|---| | **Bot Scheduling** | Not enough data | Not enough data | | **Attended Automation** | Not enough data | Not enough data | | **Unattended Automation** | Not enough data | Not enough data | | **Bot Performance Analytics** | Not enough data | Not enough data | | **Data and Product Security** | Not enough data | Not enough data | | **Scalability** | Not enough data | Not enough data | #### Intelligent Automation | Feature | Magical | Make | |---|---|---| | **OCR** | Not enough data | Not enough data | | **Machine Learning** | Not enough data | Not enough data | | **NLP** | Not enough data | Not enough data | #### Agentic AI - Robotic Process Automation (RPA) | Feature | Magical | Make | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### iPaaS | Product | Score | Reviews | |---|---|---| | **Magical** | N/A | N/A | | **Make** | 8.4/10 | 120 | #### Development | Feature | Magical | Make | |---|---|---| | **Real-Time Integration** | Not enough data | 9.2 (104 reviews) | | **API Designer** | Not enough data | 8.3 (62 reviews) ✓ Verified | | **Flow Designer** | Not enough data | 9.2 (81 reviews) ✓ Verified | | **Pre-Built Connectors** | Not enough data | 9.0 (79 reviews) ✓ Verified | | **Custom Connectors** | Not enough data | 8.8 (69 reviews) ✓ Verified | | **Reusable connectors** | Not enough data | 8.7 (59 reviews) | | **Multi - tenant architecture** | Not enough data | 7.7 (54 reviews) | #### Management | Feature | Magical | Make | |---|---|---| | **Monitoring & Notification** | Not enough data | 8.4 (74 reviews) ✓ Verified | | **Routing And Orchestration** | Not enough data | 8.5 (75 reviews) ✓ Verified | | **Data Mapping** | Not enough data | 8.3 (67 reviews) ✓ Verified | | **Data Transformation** | Not enough data | 8.5 (70 reviews) ✓ Verified | | **API Management** | Not enough data | Feature Not Available | #### Security | Feature | Magical | Make | |---|---|---| | **Data Encryption** | Not enough data | 8.3 (59 reviews) ✓ Verified | | **Security Standards** | Not enough data | 8.3 (63 reviews) ✓ Verified | | **Communication Protocol** | Not enough data | 8.4 (62 reviews) ✓ Verified | #### Integration Options | Feature | Magical | Make | |---|---|---| | **Data Virtualization** | Not enough data | 8.5 (58 reviews) ✓ Verified | | **Managed File Transfers** | Not enough data | 8.2 (58 reviews) ✓ Verified | | **Big Data Processing** | Not enough data | 7.4 (57 reviews) ✓ Verified | | **EDI** | Not enough data | 7.5 (48 reviews) ✓ Verified | #### Deployment | Feature | Magical | Make | |---|---|---| | **Hybrid** | Not enough data | Feature Not Available | | **Cloud to Cloud** | Not enough data | 8.6 (58 reviews) | ### Text Expanders | Product | Score | Reviews | |---|---|---| | **Magical** | N/A | N/A | | **Make** | N/A | N/A | #### Platform - Text Expanders | Feature | Magical | Make | |---|---|---| | **Sharing** | Not enough data | Not enough data | | **Interface** | Not enough data | Not enough data | | **Library** | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | ### AI Agent Builders | Product | Score | Reviews | |---|---|---| | **Magical** | N/A | N/A | | **Make** | N/A | N/A | #### Customization - AI Agent Builders | Feature | Magical | Make | |---|---|---| | **Natural Language Configuration** | Not enough data | Not enough data | | **Tone Customization** | Not enough data | Not enough data | | **Security Guardrails** | Not enough data | Not enough data | #### Functionality - AI Agent Builders | Feature | Magical | Make | |---|---|---| | **Omni-channel Support** | Not enough data | Not enough data | | **Agent Branding** | Not enough data | Not enough data | | **Proactive Response Capabilities** | Not enough data | Not enough data | | **Seamless Human Escalation** | Not enough data | Not enough data | #### Data and Analytics - AI Agent Builders | Feature | Magical | Make | |---|---|---| | **Analytics & Reporting** | Not enough data | Not enough data | | **Contextual Awareness** | Not enough data | Not enough data | | **Data Privacy Compliance** | Not enough data | Not enough data | #### Integration - AI Agent Builders | Feature | Magical | Make | |---|---|---| | **Workflow Automation** | Not enough data | Not enough data | | **API Usage** | Not enough data | Not enough data | | **Platform Interoperability** | Not enough data | Not enough data | | **CRM Data Integration** | Not enough data | Not enough data | ### Business Automation Platforms (BAPs) | Product | Score | Reviews | |---|---|---| | **Magical** | N/A | N/A | | **Make** | N/A | N/A | #### Workflow Design & Orchestration | Feature | Magical | Make | |---|---|---| | **Task Logic and Sequencing** | Not enough data | Not enough data | | **Visual Workflow Builder** | Not enough data | Not enough data | #### Integrations & Connectivity | Feature | Magical | Make | |---|---|---| | **Pre-Built Integrations** | Not enough data | Not enough data | | **Custom Integration Capabilities** | Not enough data | Not enough data | #### Automation Execution & Intelligence | Feature | Magical | Make | |---|---|---| | **AI-Powered Optimization** | Not enough data | Not enough data | | **Trigger-Based Automation** | Not enough data | Not enough data | #### Development & Customization | Feature | Magical | Make | |---|---|---| | **Low-Code/No-Code Tools** | Not enough data | Not enough data | | **Reusable Components** | Not enough data | Not enough data | #### Governance & Security | Feature | Magical | Make | |---|---|---| | **Audit Logging** | Not enough data | Not enough data | | **Role-Based Access Control** | Not enough data | Not enough data | #### Reporting & Analytics | Feature | Magical | Make | |---|---|---| | **Real-Time Dashboards** | Not enough data | Not enough data | | **Workflow Analytics** | Not enough data | Not enough data | #### Agentic AI - Business Automation Platforms (BAPs) | Feature | Magical | Make | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Productivity Bots | Product | Score | Reviews | |---|---|---| | **Magical** | N/A | N/A | | **Make** | N/A | N/A | #### Agentic AI - Productivity Bots | Feature | Magical | Make | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [iPaaS Software](https://www.g2.com/categories/ipaas) **Unique to Magical (5):** [Text Expanders Software](https://www.g2.com/categories/text-expanders), [Business Automation Platforms (BAPs)](https://www.g2.com/categories/business-automation-platforms-baps), [Workflow Management Software](https://www.g2.com/categories/workflow-management), [Robotic Process Automation (RPA) Software](https://www.g2.com/categories/robotic-process-automation-rpa), [Productivity Bots Software](https://www.g2.com/categories/productivity-bots) **Unique to Make (2):** [ AI Agent Builders Software](https://www.g2.com/categories/ai-agent-builders), [API Marketplaces](https://www.g2.com/categories/api-marketplace) --- ## Reviewer Demographics ### By Company Size | Segment | Magical | Make | |---|---|---| | **Small-Business** | 37.5% | 77.1% | | **Mid-Market** | 44.4% | 19.3% | | **Enterprise** | 18.1% | 3.6% | ### By Industry #### Magical - **Hospital & Health Care:** 8.5% - **Consumer Services:** 8.5% - **Education Management:** 7.0% - **Information Technology and Services:** 5.6% - **Computer Software:** 5.6% - **Staffing and Recruiting:** 4.2% - **Financial Services:** 4.2% - **Marketing and Advertising:** 4.2% - **Human Resources:** 2.8% - **Leisure, Travel & Tourism:** 2.8% - **Other:** 46.5% #### Make - **Marketing and Advertising:** 15.9% - **Computer Software:** 13.0% - **Information Technology and Services:** 9.3% - **Financial Services:** 3.7% - **Retail:** 3.3% - **Health, Wellness and Fitness:** 2.6% - **Education Management:** 2.6% - **Accounting:** 2.6% - **Internet:** 2.2% - **Construction:** 1.9% - **Other:** 43.0% --- ## Alternatives ### Alternatives to Magical - [Zapier](https://www.g2.com/products/zapier/reviews) — 4.5/5 stars (2056 reviews) - [TextExpander](https://www.g2.com/products/textexpander/reviews) — 4.8/5 stars (497 reviews) - [Integrately](https://www.g2.com/products/integrately/reviews) — 4.7/5 stars (704 reviews) - [UiPath Agentic Automation](https://www.g2.com/products/uipath-agentic-automation/reviews) — 4.6/5 stars (7566 reviews) - [monday Work Management](https://www.g2.com/products/monday-com/reviews) — 4.7/5 stars (15340 reviews) - [Automation Anywhere Agentic Process Automation](https://www.g2.com/products/automation-anywhere-agentic-process-automation/reviews) — 4.5/5 stars (5559 reviews) - [Karbon](https://www.g2.com/products/karbon-2025-03-03/reviews) — 4.8/5 stars (824 reviews) - [Hive](https://www.g2.com/products/hive-hive-hive/reviews) — 4.6/5 stars (665 reviews) - [Nintex](https://www.g2.com/products/nintex-nintex/reviews) — 4.3/5 stars (1322 reviews) - [Microsoft Power Automate](https://www.g2.com/products/microsoft-power-automate/reviews) — 4.4/5 stars (1087 reviews) ### Alternatives to Make - [Zapier](https://www.g2.com/products/zapier/reviews) — 4.5/5 stars (2056 reviews) - [UiPath Agentic Automation](https://www.g2.com/products/uipath-agentic-automation/reviews) — 4.6/5 stars (7566 reviews) - [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (755 reviews) - [MuleSoft Anypoint Platform](https://www.g2.com/products/mulesoft-anypoint-platform/reviews) — 4.5/5 stars (735 reviews) - [Integrately](https://www.g2.com/products/integrately/reviews) — 4.7/5 stars (704 reviews) - [Tray.ai](https://www.g2.com/products/tray-ai/reviews) — 4.5/5 stars (158 reviews) - [IFTTT](https://www.g2.com/products/ifttt/reviews) — 4.5/5 stars (117 reviews) - [Celigo](https://www.g2.com/products/celigo/reviews) — 4.6/5 stars (1052 reviews) - [n8n](https://www.g2.com/products/n8n/reviews) — 4.7/5 stars (274 reviews) - [Boomi](https://www.g2.com/products/boomi/reviews) — 4.4/5 stars (505 reviews) --- ## Top Discussions ### Magical No discussions available for this product. ### Make - Title: [What is Make (formerly Integromat) used for?](https://www.g2.com/discussions/what-is-make-formerly-integromat-used-for) — 2 comments > **Top comment:** "Hi, Make (formely Integromat) is used to automate work actions by means of scenarios (for example, save your incoming emails in an excel spreadsheet without..." - Title: [How good is Integromat?](https://www.g2.com/discussions/how-good-is-integromat) — 2 comments > **Top comment:** "So far it solved all the scenarios where I needed it, where Z***** failed. Once you understand how to use the data manipulation functions you can literally..." - Title: [What is Integromat?](https://www.g2.com/discussions/what-is-integromat) — 2 comments > **Top comment:** "Integromat is a powerful integration platform that allows you to visualize, design and automate your work in minutes" - Title: [Can i schedule an operation to run 24 hours after the trigger started?](https://www.g2.com/discussions/can-i-schedule-an-operation-to-run-24-hours-after-the-trigger-started) — 2 comments, 1 upvote *(includes official response)* > **Top comment:** "Hey Diego, you can use our data store module to schedule the start of the operation, please watch this tutorial to get more info -..." - Title: [How can i join and support the community?](https://www.g2.com/discussions/12121-how-can-i-join-and-support-the-community) — 2 comments, 1 upvote > **Top comment:** "You can find the official Integromat community at Facebook: https://www.facebook.com/groups/integromat/" --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/magical-vs-integromat-by-celonis-make)