# Magento Open Source, WooCommerce vs Wix Comparison

| | Magento Open Source | WooCommerce | Wix | 
|---|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.4 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 268 | 1,276 | 1,880 | 
| **Largest Market Segment** | Small-Business (65.4% of reviews) | Small-Business (89.2% of reviews) | Small-Business (80.0% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | Free | 

---
## Top Pros & Cons

### Magento Open Source

Pros:
- Ease of Use (6 reviews)
- Customization (5 reviews)

Cons:
- Learning Curve (6 reviews)
- Developer Dependency (4 reviews)

### WooCommerce

Pros:
- Ease of Use (45 reviews)
- Easy Integration (38 reviews)

Cons:
- Expensive (20 reviews)
- Slow Performance (20 reviews)

### Wix

Pros:
- Ease of Use (254 reviews)
- Easy Creation (96 reviews)

Cons:
- Limited Customization (72 reviews)
- Expensive (68 reviews)

---
## Ratings Comparison
| Rating | Magento Open Source | WooCommerce | Wix | 
|---|---|---|---|
  | **Meets Requirements** | 8.5 (196 reviews) | 8.8 (1032 reviews) | 8.6 (1572 reviews) | 
  | **Ease of Use** | 7.3 (197 reviews) | 8.6 (1041 reviews) | 8.9 (1582 reviews) | 
  | **Ease of Setup** | 6.8 (151 reviews) | 8.4 (728 reviews) | 8.9 (673 reviews) | 
  | **Ease of Admin** | 7.7 (131 reviews) | 8.5 (678 reviews) | 8.7 (608 reviews) | 
  | **Quality of Support** | 6.9 (170 reviews) | 7.7 (846 reviews) | 8.0 (1298 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.8 (123 reviews) | 8.6 (626 reviews) | 8.4 (563 reviews) | 
  | **Product Direction (% positive)** | 7.1 (188 reviews) | 8.7 (1005 reviews) | 8.2 (1537 reviews) | 

---
## Pricing

### Magento Open Source

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### WooCommerce

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Wix

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Get started 

Key Features:
- Intuitive drag and drop editor
- AI creation tools
- Wix subdomain only

[Browse all 5 editions](https://www.g2.com/products/wix/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Magento Open Source** | N/A | N/A |
| **WooCommerce** | N/A | N/A |
| **Wix** | 8.7/10 | 105 |

#### Page Customization

| Feature | Magento Open Source | WooCommerce | Wix | 
|---|---|---|---|
| **Drag and Drop** | Not enough data | Not enough data | 9.2 (97 reviews) | 
| **Templates** | Not enough data | Not enough data | 9.0 (97 reviews) | 
| **Advanced Customization** | Not enough data | Not enough data | 8.6 (90 reviews) | 
| **Content Library** | Not enough data | Not enough data | 8.8 (93 reviews) | 

#### Page Optimization

| Feature | Magento Open Source | WooCommerce | Wix | 
|---|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | Feature Not Available | 
| **Mobile Responsive** | Not enough data | Not enough data | 8.8 (95 reviews) | 
| **Web Analytics** | Not enough data | Not enough data | 8.9 (90 reviews) | 
| **SEO** | Not enough data | Not enough data | 8.6 (93 reviews) | 

#### Integrations

| Feature | Magento Open Source | WooCommerce | Wix | 
|---|---|---|---|
| **E-Commerce Integration** | Not enough data | Not enough data | 8.8 (83 reviews) | 
| **Email Marketing Integration** | Not enough data | Not enough data | 8.9 (84 reviews) | 
| **Domain Integration** | Not enough data | Not enough data | 9.2 (93 reviews) | 

#### Generative AI

| Feature | Magento Open Source | WooCommerce | Wix | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 8.3 (29 reviews) | 

#### Agentic AI - Landing Page Builders

| Feature | Magento Open Source | WooCommerce | Wix | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 7.3 (5 reviews) | 

### Online Appointment Scheduling

| Product | Score | Reviews |
|---|---|---|
| **Magento Open Source** | N/A | N/A |
| **WooCommerce** | N/A | N/A |
| **Wix** | 9.3/10 | 12 |

#### Notifications

| Feature | Magento Open Source | WooCommerce | Wix | 
|---|---|---|---|
| **Confirmations & Reminders** | Not enough data | Not enough data | 9.6 (9 reviews) | 
| **Appointment Follow-Up** | Not enough data | Not enough data | 9.6 (9 reviews) | 
| **Scheduling Notifications** | Not enough data | Not enough data | 9.6 (9 reviews) | 

#### Settings

| Feature | Magento Open Source | WooCommerce | Wix | 
|---|---|---|---|
| **Time Zone Detection** | Not enough data | Not enough data | 9.4 (8 reviews) | 
| **Availability Settings** | Not enough data | Not enough data | 9.1 (9 reviews) | 
| **Blocked Time Settings** | Not enough data | Not enough data | 8.9 (9 reviews) | 

#### Personalization

| Feature | Magento Open Source | WooCommerce | Wix | 
|---|---|---|---|
| **Branding** | Not enough data | Not enough data | 9.1 (9 reviews) | 
| **Links** | Not enough data | Not enough data | 9.4 (8 reviews) | 

#### Integrations

| Feature | Magento Open Source | WooCommerce | Wix | 
|---|---|---|---|
| **Multi- Calendar Integration** | Not enough data | Not enough data | 9.2 (8 reviews) | 
| **Website Integration** | Not enough data | Not enough data | 9.1 (9 reviews) | 
| **Payment Acceptance** | Not enough data | Not enough data | 9.3 (9 reviews) | 
| **Video Conferencing** | Not enough data | Not enough data | 8.8 (7 reviews) | 
| **Communication** | Not enough data | Not enough data | 9.2 (8 reviews) | 

#### Generative AI

| Feature | Magento Open Source | WooCommerce | Wix | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 9.7 (6 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 9.7 (6 reviews) | 
| **AI Text-to-Image** | Not enough data | Not enough data | 8.6 (6 reviews) | 
| **AI Text-to-Speech** | Not enough data | Not enough data | 9.0 (5 reviews) | 
| **AI Image-to-Text** | Not enough data | Not enough data | 9.2 (6 reviews) | 

#### Agentic AI - Online Appointment Scheduling

| Feature | Magento Open Source | WooCommerce | Wix | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 

### E-Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **Magento Open Source** | 7.7/10 | 192 |
| **WooCommerce** | 8.2/10 | 967 |
| **Wix** | 8.3/10 | 67 |

#### Headless Commerce

| Feature | Magento Open Source | WooCommerce | Wix | 
|---|---|---|---|
| **Decoupling** | 7.9 (56 reviews) | 8.2 (146 reviews) | 8.4 (40 reviews) | 
| **REST APIs** | 8.4 (59 reviews) | 8.7 (166 reviews) | 8.0 (40 reviews) | 
| **Data Orchestration** | 7.9 (60 reviews) | 8.2 (158 reviews) | 8.3 (38 reviews) | 
| **Customization** | 8.6 (67 reviews) | 8.7 (203 reviews) | 8.5 (48 reviews) | 
| **Extensibility** | 8.4 (63 reviews) | 8.7 (192 reviews) | 8.5 (41 reviews) | 

#### Generative AI

| Feature | Magento Open Source | WooCommerce | Wix | 
|---|---|---|---|
| **AI Text Generation** | 6.9 (37 reviews) | 7.3 (87 reviews) | 8.5 (22 reviews) | 
| **AI Text Summarization** | 7.1 (36 reviews) | 7.6 (85 reviews) | 8.2 (21 reviews) | 

#### Agentic AI - E-Commerce Platforms

| Feature | Magento Open Source | WooCommerce | Wix | 
|---|---|---|---|
| **Autonomous Task Execution** | 5.2 (8 reviews) | 6.7 (25 reviews) | 6.7 (5 reviews) | 
| **Cross-system Integration** | 6.7 (8 reviews) | 7.1 (25 reviews) | 6.3 (5 reviews) | 
| **Adaptive Learning** | 5.7 (7 reviews) | 6.6 (25 reviews) | 6.0 (5 reviews) | 
| **Natural Language Interaction** | 5.4 (8 reviews) | 7.3 (26 reviews) | 6.3 (5 reviews) | 
| **Proactive Assistance** | 6.0 (8 reviews) | 6.8 (25 reviews) | 5.7 (5 reviews) | 
| **Decision Making** | 6.3 (8 reviews) | 7.2 (26 reviews) | 6.7 (5 reviews) | 

#### Merchandising/Marketing

| Feature | Magento Open Source | WooCommerce | Wix | 
|---|---|---|---|
| **Storefront Design Tools** | 7.7 (150 reviews) | 8.1 (814 reviews) | 8.8 (58 reviews) | 
| **Product Visualization** | Feature Not Available | 8.4 (855 reviews) | 8.7 (57 reviews) | 
| **Recommendations / Personalization** | 7.7 (148 reviews) ✓ Verified | 8.2 (822 reviews) | 8.6 (59 reviews) | 
| **Promotions and Discounts** | 8.0 (160 reviews) ✓ Verified | 8.4 (830 reviews) | 8.4 (53 reviews) | 
| **Shopping Cart Abandonment** | 7.1 (143 reviews) ✓ Verified | 7.4 (719 reviews) | 8.3 (52 reviews) | 
| **Product Reviews** | 7.8 (145 reviews) ✓ Verified | 8.3 (774 reviews) | 8.6 (52 reviews) | 
| **SEO** | 8.0 (158 reviews) | 8.3 (799 reviews) | 7.9 (55 reviews) | 

#### Product Catalog

| Feature | Magento Open Source | WooCommerce | Wix | 
|---|---|---|---|
| **Content Management** | 8.2 (158 reviews) | 8.7 (858 reviews) | 9.0 (57 reviews) | 
| **Product Configuration** | Feature Not Available | 8.6 (839 reviews) | 8.9 (54 reviews) | 
| **Product Search and Filtering** | 7.8 (157 reviews) ✓ Verified | 8.3 (824 reviews) | 8.7 (54 reviews) | 
| **Intangible Products** | 7.9 (126 reviews) ✓ Verified | 8.4 (694 reviews) | 8.4 (45 reviews) | 

#### Order Process

| Feature | Magento Open Source | WooCommerce | Wix | 
|---|---|---|---|
| **Checkout Process** | 8.2 (157 reviews) ✓ Verified | 8.7 (867 reviews) | 8.8 (54 reviews) | 
| **Shipping Options** | 8.3 (157 reviews) ✓ Verified | 8.3 (822 reviews) | 8.6 (53 reviews) | 
| **Tax Display and Processing** | 8.1 (154 reviews) ✓ Verified | 8.3 (789 reviews) | 8.6 (51 reviews) | 
| **Payment Processing** | 8.5 (156 reviews) ✓ Verified | 8.7 (858 reviews) | 8.9 (57 reviews) | 
| **Order Management** | 8.5 (159 reviews) | 8.6 (856 reviews) | 8.8 (51 reviews) | 
| **Returns / Refunds** | 8.0 (149 reviews) ✓ Verified | 8.2 (747 reviews) | 8.5 (49 reviews) | 
| **Inventory Management** | 8.2 (151 reviews) | 8.5 (773 reviews) | 8.6 (51 reviews) | 
| **Multi-Channel Fulfillment** | 8.0 (129 reviews) | Feature Not Available | 8.6 (46 reviews) | 

#### Multi-Channel Support

| Feature | Magento Open Source | WooCommerce | Wix | 
|---|---|---|---|
| **Omnichannel** | 7.9 (135 reviews) | 8.2 (675 reviews) | 8.5 (45 reviews) | 
| **Mobile** | 7.8 (143 reviews) ✓ Verified | 8.6 (783 reviews) | 8.5 (55 reviews) | 
| **Social Commerce** | 7.6 (130 reviews) ✓ Verified | 8.1 (646 reviews) | 8.7 (50 reviews) | 
| **Customer Service** | 7.6 (129 reviews) ✓ Verified | 8.0 (662 reviews) | 8.5 (52 reviews) | 
| **Store Locator** | 7.6 (114 reviews) ✓ Verified | 7.8 (517 reviews) | 8.6 (49 reviews) | 
| **3rd-Party Store Integration** | Feature Not Available | 8.3 (552 reviews) | 8.2 (44 reviews) | 
| **B2B** | 8.1 (115 reviews) ✓ Verified | 8.1 (522 reviews) | 8.6 (48 reviews) | 

#### Platform

| Feature | Magento Open Source | WooCommerce | Wix | 
|---|---|---|---|
| **APIs** | 8.2 (138 reviews) ✓ Verified | 8.5 (629 reviews) | 8.4 (47 reviews) | 
| **Customization** | 8.3 (152 reviews) ✓ Verified | 8.5 (808 reviews) | 8.5 (55 reviews) | 
| **Integrations to Add-on Tools** | 8.2 (143 reviews) ✓ Verified | 8.7 (772 reviews) | 8.7 (53 reviews) | 
| **User Management** | 8.3 (152 reviews) ✓ Verified | 8.6 (779 reviews) | 8.7 (52 reviews) | 
| **Reporting / Analytics** | Feature Not Available | 8.1 (774 reviews) | 8.6 (53 reviews) | 
| **Security** | 8.4 (151 reviews) ✓ Verified | 8.2 (789 reviews) | 8.8 (52 reviews) | 
| **Multi-Site Management** | Feature Not Available | 8.1 (492 reviews) | 8.8 (46 reviews) | 
| **Admin Access Rights** | 8.8 (141 reviews) ✓ Verified | 8.8 (761 reviews) | 9.0 (50 reviews) | 
| **Test-to-Product Migration** | 7.9 (130 reviews) ✓ Verified | 8.1 (594 reviews) | 8.5 (43 reviews) | 
| **Internationalization** | 8.4 (125 reviews) ✓ Verified | 8.3 (606 reviews) | 8.4 (42 reviews) | 
| **Cross Browser Support** | 8.3 (140 reviews) ✓ Verified | 8.8 (728 reviews) | 8.8 (48 reviews) | 
| **Performance and Reliability** | 8.0 (157 reviews) ✓ Verified | 8.6 (810 reviews) | 8.9 (52 reviews) | 

### Web Design

| Product | Score | Reviews |
|---|---|---|
| **Magento Open Source** | N/A | N/A |
| **WooCommerce** | N/A | N/A |
| **Wix** | 8.2/10 | 102 |

#### Platform Basics

| Feature | Magento Open Source | WooCommerce | Wix | 
|---|---|---|---|
| **Templates Library** | Not enough data | Not enough data | 8.8 (91 reviews) | 
| **Visualization Tools** | Not enough data | Not enough data | 8.8 (84 reviews) | 
| **HTML and CSS Editors** | Not enough data | Not enough data | 8.3 (81 reviews) | 
| **Content Elements Libraries** | Not enough data | Not enough data | 8.5 (80 reviews) | 

#### Platform Additional Functionalities

| Feature | Magento Open Source | WooCommerce | Wix | 
|---|---|---|---|
| **WYSIWYG Editor Integration** | Not enough data | Not enough data | 8.5 (71 reviews) | 
| **Marketing Tools Integrations** | Not enough data | Not enough data | 8.5 (80 reviews) | 
| **Vector Graphics Tools Importing and Integration** | Not enough data | Not enough data | 8.5 (76 reviews) | 

#### Agentic AI - Web Design

| Feature | Magento Open Source | WooCommerce | Wix | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 8.2 (19 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 7.7 (17 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.7 (17 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 7.1 (16 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.5 (16 reviews) | 

### Cloud Web Hosting

| Product | Score | Reviews |
|---|---|---|
| **Magento Open Source** | N/A | N/A |
| **WooCommerce** | N/A | N/A |
| **Wix** | N/A | N/A |

#### Performance - Cloud Web Hosting

| Feature | Magento Open Source | WooCommerce | Wix | 
|---|---|---|---|
| **Caching** | Not enough data | Not enough data | Not enough data | 
| **Intuitive Control Panel** | Not enough data | Not enough data | Not enough data | 
| **Opering System** | Not enough data | Not enough data | Not enough data | 
| **Server Redundancy** | Not enough data | Not enough data | Not enough data | 

#### Support - Cloud Web Hosting

| Feature | Magento Open Source | WooCommerce | Wix | 
|---|---|---|---|
| **Free SSL** | Not enough data | Not enough data | Not enough data | 
| **Auto-scaling** | Not enough data | Not enough data | Not enough data | 
| **Flexible Pricing - Cloud Web Hosting** | Not enough data | Not enough data | Not enough data | 
| **Support** | Not enough data | Not enough data | Not enough data | 

#### Security - Cloud Web Hosting

| Feature | Magento Open Source | WooCommerce | Wix | 
|---|---|---|---|
| **Compliance and Certifications** | Not enough data | Not enough data | Not enough data | 
| **Backup** | Not enough data | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | Not enough data | 

### Domain Registrars

| Product | Score | Reviews |
|---|---|---|
| **Magento Open Source** | N/A | N/A |
| **WooCommerce** | N/A | N/A |
| **Wix** | N/A | N/A |

#### Security - Domain Registrar

| Feature | Magento Open Source | WooCommerce | Wix | 
|---|---|---|---|
| **Advanced DNS management** | Not enough data | Not enough data | Not enough data | 
| **WHOIS privacy protection** | Not enough data | Not enough data | Not enough data | 
| **Two-factor authentication (2FA)** | Not enough data | Not enough data | Not enough data | 

#### Convenience and automation - Domain Registrar

| Feature | Magento Open Source | WooCommerce | Wix | 
|---|---|---|---|
| **Bulk domain management** | Not enough data | Not enough data | Not enough data | 
| **Domain parking** | Not enough data | Not enough data | Not enough data | 
| **Auto-renewal** | Not enough data | Not enough data | Not enough data | 

#### Support and service - Domain Registrar

| Feature | Magento Open Source | WooCommerce | Wix | 
|---|---|---|---|
| **Knowledge base and tutorials** | Not enough data | Not enough data | Not enough data | 
| **Domain transfer assistance** | Not enough data | Not enough data | Not enough data | 
| **24/7 customer support** | Not enough data | Not enough data | Not enough data | 

#### Advanced management and features - Domain Registrar

| Feature | Magento Open Source | WooCommerce | Wix | 
|---|---|---|---|
| **Email forwarding and hosting** | Not enough data | Not enough data | Not enough data | 
| **Website builder integration** | Not enough data | Not enough data | Not enough data | 
| **Domain auction and backordering** | Not enough data | Not enough data | Not enough data | 

### Website Builder

| Product | Score | Reviews |
|---|---|---|
| **Magento Open Source** | N/A | N/A |
| **WooCommerce** | N/A | N/A |
| **Wix** | 8.2/10 | 1273 |

#### Customizations

| Feature | Magento Open Source | WooCommerce | Wix | 
|---|---|---|---|
| **Templates** | Not enough data | Not enough data | 8.7 (1161 reviews) | 
| **Drag and Drop** | Not enough data | Not enough data | 9.0 (1162 reviews) | 
| **HTML Input** | Not enough data | Not enough data | 7.8 (917 reviews) | 
| **Domain Name** | Not enough data | Not enough data | 8.5 (1059 reviews) | 

#### Growth

| Feature | Magento Open Source | WooCommerce | Wix | 
|---|---|---|---|
| **SEO** | Not enough data | Not enough data | 7.8 (945 reviews) | 
| **Site Analytics** | Not enough data | Not enough data | 7.8 (970 reviews) | 
| **Marketing Tools** | Not enough data | Not enough data | 7.8 (919 reviews) | 
| **E-Commerce** | Not enough data | Not enough data | 7.8 (761 reviews) | 
| **Hosting** | Not enough data | Not enough data | 8.5 (923 reviews) | 

#### Content

| Feature | Magento Open Source | WooCommerce | Wix | 
|---|---|---|---|
| **Email Integrations** | Not enough data | Not enough data | 8.2 (850 reviews) | 
| **Content Management** | Not enough data | Not enough data | 8.4 (1016 reviews) | 
| **Permissions** | Not enough data | Not enough data | 8.5 (860 reviews) | 
| **WordPress Tool** | Not enough data | Not enough data | 7.9 (197 reviews) | 

#### Support

| Feature | Magento Open Source | WooCommerce | Wix | 
|---|---|---|---|
| **Customer Support** | Not enough data | Not enough data | 8.4 (248 reviews) | 

### Omnichannel Commerce

| Product | Score | Reviews |
|---|---|---|
| **Magento Open Source** | 8.6/10 | 19 |
| **WooCommerce** | N/A | N/A |
| **Wix** | N/A | N/A |

#### Reporting

| Feature | Magento Open Source | WooCommerce | Wix | 
|---|---|---|---|
| **Reports & Analytics** | 8.4 (16 reviews) | Not enough data | Not enough data | 
| **Data Transfer Tools** | 8.7 (15 reviews) | Not enough data | Not enough data | 

#### Omnichannel Features 

| Feature | Magento Open Source | WooCommerce | Wix | 
|---|---|---|---|
| **Retail Management** | 8.5 (16 reviews) | Not enough data | Not enough data | 
| **POS Integration** | 8.4 (15 reviews) | Not enough data | Not enough data | 
| **Social Media Integration** | 8.4 (15 reviews) | Not enough data | Not enough data | 
| **Customer Service Integration** | 9.0 (14 reviews) | Not enough data | Not enough data | 
| **Marketing Tools** | 8.4 (15 reviews) | Not enough data | Not enough data | 
| **E-commerce Integration** | 8.9 (16 reviews) | Not enough data | Not enough data | 
| **ERP Integration** | 8.3 (16 reviews) | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)

**Unique to Magento Open Source (1):** [Omnichannel Commerce Software](https://www.g2.com/categories/omnichannel-commerce)


**Unique to Wix (6):** [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Website Builder Software](https://www.g2.com/categories/website-builder), [Web Design Software](https://www.g2.com/categories/web-design), [Online Appointment Scheduling Software](https://www.g2.com/categories/online-appointment-scheduling), [Cloud Web Hosting Platforms](https://www.g2.com/categories/cloud-web-hosting), [Domain Registrars](https://www.g2.com/categories/domain-registrars)


---
## Reviewer Demographics

### By Company Size

| Segment | Magento Open Source | WooCommerce | Wix | 
|---|---|---|---|
| **Small-Business** | 65.4% | 89.2% | 80.0% | 
| **Mid-Market** | 28.6% | 8.3% | 14.9% | 
| **Enterprise** | 6.1% | 2.5% | 5.1% | 

### By Industry

#### Magento Open Source

- **Information Technology and Services:** 13.9%
- **Retail:** 13.9%
- **Computer Software:** 7.8%
- **Apparel & Fashion:** 7.4%
- **Marketing and Advertising:** 6.9%
- **Food & Beverages:** 3.9%
- **Consumer Goods:** 3.9%
- **Cosmetics:** 2.6%
- **Sporting Goods:** 2.6%
- **Wholesale:** 2.6%
- **Other:** 34.6%

#### WooCommerce

- **Retail:** 9.7%
- **Marketing and Advertising:** 9.5%
- **Information Technology and Services:** 7.8%
- **Apparel & Fashion:** 6.9%
- **Internet:** 6.3%
- **Computer Software:** 5.3%
- **Consumer Goods:** 3.3%
- **Design:** 3.3%
- **Health, Wellness and Fitness:** 3.2%
- **Food & Beverages:** 2.3%
- **Other:** 42.4%

#### Wix

- **Marketing and Advertising:** 14.6%
- **Computer Software:** 6.7%
- **Information Technology and Services:** 5.9%
- **Design:** 3.6%
- **Health, Wellness and Fitness:** 3.5%
- **Non-Profit Organization Management:** 3.2%
- **Retail:** 3.0%
- **Entertainment:** 2.6%
- **Graphic Design:** 2.3%
- **Higher Education:** 2.2%
- **Other:** 52.5%

---
## Alternatives

### Alternatives to Magento Open Source

- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — 4.4/5 stars (871 reviews)
- [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — 4.3/5 stars (594 reviews)
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — 4.2/5 stars (580 reviews)
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — 4.3/5 stars (331 reviews)
- [Shopify](https://www.g2.com/products/shopify/reviews) — 4.4/5 stars (5110 reviews)
- [Salesforce B2B Commerce](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — 4.4/5 stars (300 reviews)
- [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) — 3.9/5 stars (195 reviews)
- [Miva](https://www.g2.com/products/miva/reviews) — 4.4/5 stars (190 reviews)
- [Oracle Commerce](https://www.g2.com/products/oracle-commerce/reviews) — 4.0/5 stars (188 reviews)
- [HCL Commerce](https://www.g2.com/products/hcl-commerce/reviews) — 4.0/5 stars (182 reviews)

### Alternatives to WooCommerce

- [Shopify](https://www.g2.com/products/shopify/reviews) — 4.4/5 stars (5110 reviews)
- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — 4.4/5 stars (871 reviews)
- [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (609 reviews)
- [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — 4.3/5 stars (594 reviews)
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — 4.2/5 stars (580 reviews)
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews)
- [Miva](https://www.g2.com/products/miva/reviews) — 4.4/5 stars (190 reviews)
- [FastSpring](https://www.g2.com/products/fastspring/reviews) — 4.5/5 stars (187 reviews)
- [PrestaShop](https://www.g2.com/products/prestashop/reviews) — 4.3/5 stars (160 reviews)
- [nopCommerce](https://www.g2.com/products/nopcommerce/reviews) — 4.5/5 stars (106 reviews)

### Alternatives to Wix

- [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) — 4.4/5 stars (2711 reviews)
- [Webflow](https://www.g2.com/products/webflow/reviews) — 4.4/5 stars (992 reviews)
- [Duda](https://www.g2.com/products/duda/reviews) — 4.7/5 stars (813 reviews)
- [Hostinger](https://www.g2.com/products/hostinger/reviews) — 4.4/5 stars (817 reviews)
- [Elementor](https://www.g2.com/products/elementor/reviews) — 4.4/5 stars (416 reviews)
- [Square Online (formerly Weebly)](https://www.g2.com/products/square-online-formerly-weebly/reviews) — 4.2/5 stars (482 reviews)
- [Framer](https://www.g2.com/products/framer/reviews) — 4.5/5 stars (142 reviews)
- [SiteGround](https://www.g2.com/products/siteground/reviews) — 4.2/5 stars (295 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1126 reviews)
- [Google Workspace](https://www.g2.com/products/google-workspace/reviews) — 4.6/5 stars (48063 reviews)

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## Top Discussions

### Magento Open Source

- Title: [What is Magento Open Source used for?](https://www.g2.com/discussions/what-is-magento-open-source-used-for) — 2 comments
  > **Top comment:** "e-commerce platform"
- Title: [Is Magento open source free?](https://www.g2.com/discussions/is-magento-open-source-free) — 1 comment
  > **Top comment:** "yup.."
- Title: [How can I use Magento without the burdensome administrative load of keeping it updated?](https://www.g2.com/discussions/how-can-i-use-magento-without-the-burdensome-administrative-load-of-keeping-it-updated) — 1 comment, 1 upvote
  > **Top comment:** "Hello everyone stop losing your hard earn money to fake brokers, if you are interested in trading binary option/forex/Bitcoin mining, Recovery of lost funds..."
- Title: [Is there an option to use it on Learner Management System? Currently i know of Moodle.](https://www.g2.com/discussions/is-there-an-option-to-use-it-on-learner-management-system-currently-i-know-of-moodle) — 1 comment, 1 upvote
  > **Top comment:** "Hi.
Magento would not be a good choice to build a Learning Management System (LMS) on. Solutions such as Moodle would be a much better choice.
If your..."

### WooCommerce

- Title: [What is WooCommerce used for?](https://www.g2.com/discussions/what-is-woocommerce-used-for) — 3 comments, 1 upvote
  > **Top comment:** "WooCommerce is an e-commerce plugin for WordPress. It makes creating and managing an online store simple, with reasonable levels of flexibility and several..."
- Title: [How do I sell subscription on woocommerce?](https://www.g2.com/discussions/13348-how-do-i-sell-subscription-on-woocommerce) — 3 comments, 1 upvote
  > **Top comment:** "I have found solution to this, all you need to do is to get their paid pluging to sell subscription "
- Title: [Is WooCommerce free to use?](https://www.g2.com/discussions/is-woocommerce-free-to-use) — 2 comments
  > **Top comment:** "Yes, it is completely free to use "
- Title: [What is the use of WooCommerce?](https://www.g2.com/discussions/what-is-the-use-of-woocommerce) — 2 comments
  > **Top comment:** "You can use the platform to make your professional website or ecommerce website to sale goods."
- Title: [Is it possible to review where the bug is?](https://www.g2.com/discussions/est-t-il-possible-de-revoir-la-ou-y-a-le-bug) — 2 comments, 1 upvote
  > **Top comment:** "I think one of the platforms in the world"

### Wix

- Title: [How do I add the ability for little games on my website?](https://www.g2.com/discussions/13696-how-do-i-add-the-ability-for-little-games-on-my-website) — 6 comments, 1 upvote
  > **Top comment:** "It really depends on the format of your game. If you go to the editor, select the option to add an element and scroll down to "more", Wix has options to..."
- Title: [Can l link wix to linkedin](https://www.g2.com/discussions/31544-can-l-link-wix-to-linkedin) — 3 comments, 2 upvotes
  > **Top comment:** "You can add a link to your LinkedIn account, under social media bar."
- Title: [Does Wix have a booking feature?](https://www.g2.com/discussions/does-wix-have-a-booking-feature) — 2 comments
  > **Top comment:** "yes"
- Title: [Does Wix have limitations?](https://www.g2.com/discussions/does-wix-have-limitations) — 2 comments, 2 upvotes
  > **Top comment:** "Yes he has it "
- Title: [What are the advanced design features in Wix that a new user should learn to create a professional website?](https://www.g2.com/discussions/what-are-the-advanced-design-features-in-wix-that-a-new-user-should-learn-to-create-a-professional-website) — 1 comment
  > **Top comment:** "In fact, you don't need to know much. Thanks to Wix's new AI technology and integration, you can quickly produce solutions to all your demands by answering..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/magento-open-source-vs-woocommerce-vs-wix)