# Magento Open Source, Shopify vs Shopify Plus Comparison

| | Magento Open Source | Shopify | Shopify Plus | 
|---|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 266 | 5,099 | 866 | 
| **Largest Market Segment** | Small-Business (65.5% of reviews) | Small-Business (79.9% of reviews) | Small-Business (69.1% of reviews) | 
| **Entry Level Price** | No pricing available | $29/ per month | No pricing available | 

---
## Top Pros & Cons

### Magento Open Source

Pros:
- Ease of Use (8 reviews)
- Customizability (7 reviews)

Cons:
- Learning Curve (8 reviews)
- Developer Dependency (5 reviews)

### Shopify

Pros:
- Ease of Use (283 reviews)
- Easy Integration (104 reviews)

Cons:
- Expensive (156 reviews)
- Limited Customization (98 reviews)

### Shopify Plus

Pros:
- Ease of Use (100 reviews)
- Customer Support (43 reviews)

Cons:
- Expensive (59 reviews)
- Limited Customization (39 reviews)

---
## Ratings Comparison
| Rating | Magento Open Source | Shopify | Shopify Plus | 
|---|---|---|---|
  | **Meets Requirements** | 8.5 (194 reviews) | 8.8 (4280 reviews) | 8.6 (667 reviews) | 
  | **Ease of Use** | 7.3 (195 reviews) | 8.9 (4306 reviews) | 9.0 (671 reviews) | 
  | **Ease of Setup** | 6.8 (149 reviews) | 8.8 (2593 reviews) | 8.7 (487 reviews) | 
  | **Ease of Admin** | 7.7 (130 reviews) | 8.9 (2316 reviews) | 8.8 (406 reviews) | 
  | **Quality of Support** | 6.9 (168 reviews) | 8.4 (4018 reviews) | 8.4 (651 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.7 (122 reviews) | 8.8 (2274 reviews) | 8.5 (402 reviews) | 
  | **Product Direction (% positive)** | 7.1 (187 reviews) | 8.8 (4154 reviews) | 8.9 (641 reviews) | 

---
## Pricing

### Magento Open Source

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Shopify

#### Entry-Level Pricing

Plan:  Basic

Price: $29 / per month


[Browse all 3 editions](https://www.g2.com/products/shopify/pricing)

#### Free Trial

No

### Shopify Plus

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### E-Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **Magento Open Source** | 7.7/10 | 190 |
| **Shopify** | 8.4/10 | 3907 |
| **Shopify Plus** | 8.1/10 | 595 |

#### Headless Commerce

| Feature | Magento Open Source | Shopify | Shopify Plus | 
|---|---|---|---|
| **Decoupling** | 7.9 (56 reviews) | 8.2 (455 reviews) | 7.7 (254 reviews) | 
| **REST APIs** | 8.4 (59 reviews) | 8.4 (471 reviews) | 7.9 (268 reviews) | 
| **Data Orchestration** | 7.9 (60 reviews) | 8.3 (490 reviews) | 7.9 (257 reviews) | 
| **Customization** | 8.6 (67 reviews) | 8.3 (583 reviews) | 8.2 (287 reviews) | 
| **Extensibility** | 8.4 (63 reviews) | 8.5 (533 reviews) | 8.1 (277 reviews) | 

#### Generative AI

| Feature | Magento Open Source | Shopify | Shopify Plus | 
|---|---|---|---|
| **AI Text Generation** | 6.9 (37 reviews) | 8.0 (235 reviews) | 7.4 (221 reviews) | 
| **AI Text Summarization** | 7.1 (36 reviews) | 7.9 (229 reviews) | 7.6 (214 reviews) | 

#### Agentic AI - E-Commerce Platforms

| Feature | Magento Open Source | Shopify | Shopify Plus | 
|---|---|---|---|
| **Autonomous Task Execution** | 5.2 (8 reviews) | 7.8 (81 reviews) | 7.0 (28 reviews) | 
| **Cross-system Integration** | 6.7 (8 reviews) | 8.0 (81 reviews) | 7.3 (29 reviews) | 
| **Adaptive Learning** | 5.7 (7 reviews) | 7.9 (78 reviews) | 7.5 (28 reviews) | 
| **Natural Language Interaction** | 5.4 (8 reviews) | 7.8 (78 reviews) | 7.4 (29 reviews) | 
| **Proactive Assistance** | 6.0 (8 reviews) | 7.8 (78 reviews) | 7.4 (28 reviews) | 
| **Decision Making** | 6.3 (8 reviews) | 8.0 (79 reviews) | 7.6 (28 reviews) | 

#### Merchandising/Marketing

| Feature | Magento Open Source | Shopify | Shopify Plus | 
|---|---|---|---|
| **Storefront Design Tools** | 7.7 (148 reviews) | 8.6 (3488 reviews) | 8.4 (471 reviews) | 
| **Product Visualization** | Feature Not Available | 8.6 (3492 reviews) | 8.5 (486 reviews) | 
| **Recommendations / Personalization** | 7.7 (148 reviews) ✓ Verified | 8.3 (3412 reviews) | 7.9 (477 reviews) | 
| **Promotions and Discounts** | 8.0 (160 reviews) ✓ Verified | 8.3 (3377 reviews) | 7.9 (490 reviews) | 
| **Shopping Cart Abandonment** | 7.1 (143 reviews) ✓ Verified | 8.4 (3198 reviews) | 7.9 (461 reviews) | 
| **Product Reviews** | 7.8 (145 reviews) ✓ Verified | 8.4 (3135 reviews) | 7.7 (450 reviews) | 
| **SEO** | 8.0 (158 reviews) | 8.2 (3113 reviews) | 8.0 (461 reviews) | 

#### Product Catalog

| Feature | Magento Open Source | Shopify | Shopify Plus | 
|---|---|---|---|
| **Content Management** | 8.2 (158 reviews) | 8.6 (3405 reviews) | 8.4 (482 reviews) | 
| **Product Configuration** | Feature Not Available | 8.5 (3327 reviews) | 8.3 (467 reviews) | 
| **Product Search and Filtering** | 7.8 (156 reviews) ✓ Verified | 8.5 (3375 reviews) | 8.1 (459 reviews) | 
| **Intangible Products** | 7.9 (126 reviews) ✓ Verified | 8.4 (2739 reviews) | 7.7 (388 reviews) | 

#### Order Process

| Feature | Magento Open Source | Shopify | Shopify Plus | 
|---|---|---|---|
| **Checkout Process** | 8.2 (156 reviews) ✓ Verified | 8.8 (3482 reviews) | 8.7 (488 reviews) | 
| **Shipping Options** | 8.3 (157 reviews) ✓ Verified | 8.6 (3391 reviews) | 8.2 (465 reviews) | 
| **Tax Display and Processing** | 8.1 (154 reviews) ✓ Verified | 8.6 (3329 reviews) | 8.3 (459 reviews) | 
| **Payment Processing** | 8.5 (156 reviews) ✓ Verified | 8.9 (3457 reviews) | 8.8 (474 reviews) | 
| **Order Management** | 8.5 (159 reviews) | 8.8 (3434 reviews) | 8.6 (470 reviews) | 
| **Returns / Refunds** | 8.0 (149 reviews) ✓ Verified | 8.5 (3127 reviews) | 8.1 (457 reviews) | 
| **Inventory Management** | 8.2 (151 reviews) | 8.6 (3221 reviews) | 8.0 (456 reviews) | 
| **Multi-Channel Fulfillment** | 8.0 (129 reviews) | 8.5 (2804 reviews) | 8.2 (413 reviews) | 

#### Multi-Channel Support

| Feature | Magento Open Source | Shopify | Shopify Plus | 
|---|---|---|---|
| **Omnichannel** | 7.9 (135 reviews) | 8.5 (3004 reviews) | 8.2 (429 reviews) | 
| **Mobile** | 7.8 (143 reviews) ✓ Verified | 8.8 (3227 reviews) | 8.6 (451 reviews) | 
| **Social Commerce** | 7.6 (130 reviews) ✓ Verified | 8.7 (3026 reviews) | 8.2 (418 reviews) | 
| **Customer Service** | 7.6 (129 reviews) ✓ Verified | 8.5 (3150 reviews) | 8.4 (464 reviews) | 
| **Store Locator** | 7.6 (114 reviews) ✓ Verified | 8.3 (2446 reviews) | 7.7 (374 reviews) | 
| **3rd-Party Store Integration** | Feature Not Available | 8.4 (2506 reviews) | 8.2 (400 reviews) | 
| **B2B** | 8.1 (114 reviews) ✓ Verified | 8.2 (2326 reviews) | 7.4 (373 reviews) | 

#### Platform

| Feature | Magento Open Source | Shopify | Shopify Plus | 
|---|---|---|---|
| **APIs** | 8.2 (137 reviews) ✓ Verified | 8.3 (2530 reviews) | 8.4 (430 reviews) | 
| **Customization** | 8.3 (150 reviews) ✓ Verified | 8.4 (3255 reviews) | 8.2 (490 reviews) | 
| **Integrations to Add-on Tools** | 8.2 (142 reviews) ✓ Verified | 8.6 (3126 reviews) | 8.4 (476 reviews) | 
| **User Management** | 8.3 (152 reviews) ✓ Verified | 8.7 (3178 reviews) | 8.5 (460 reviews) | 
| **Reporting / Analytics** | Feature Not Available | 8.5 (3236 reviews) | 8.2 (468 reviews) | 
| **Security** | 8.4 (151 reviews) ✓ Verified | 8.9 (3194 reviews) | 8.7 (456 reviews) | 
| **Multi-Site Management** | Feature Not Available | 8.4 (2492 reviews) | 8.3 (377 reviews) | 
| **Admin Access Rights** | 8.8 (141 reviews) ✓ Verified | 8.8 (3102 reviews) | 8.5 (437 reviews) | 
| **Test-to-Product Migration** | 7.9 (130 reviews) ✓ Verified | 8.4 (2578 reviews) | 7.8 (401 reviews) | 
| **Internationalization** | 8.4 (125 reviews) ✓ Verified | 8.5 (2556 reviews) | 8.2 (388 reviews) | 
| **Cross Browser Support** | 8.3 (140 reviews) ✓ Verified | 8.7 (2906 reviews) | 8.5 (421 reviews) | 
| **Performance and Reliability** | 8.0 (156 reviews) ✓ Verified | 8.9 (3231 reviews) | 8.8 (472 reviews) | 

### Merchant of Record

| Product | Score | Reviews |
|---|---|---|
| **Magento Open Source** | N/A | N/A |
| **Shopify** | 8.4/10 | 31 |
| **Shopify Plus** | N/A | N/A |

#### Payment processing - Merchant of Record

| Feature | Magento Open Source | Shopify | Shopify Plus | 
|---|---|---|---|
| **Automation** | Not enough data | 8.6 (29 reviews) | Not enough data | 
| **Cross Border
** | Not enough data | 8.5 (28 reviews) | Not enough data | 
| **Payment Options** | Not enough data | 8.5 (28 reviews) | Not enough data | 
| **Multi-Currency** | Not enough data | 8.1 (28 reviews) | Not enough data | 
| **Reconciliation** | Not enough data | 8.3 (27 reviews) | Not enough data | 
| **Chargeback** | Not enough data | 7.9 (28 reviews) | Not enough data | 

#### Tax management - Merchant of Record

| Feature | Magento Open Source | Shopify | Shopify Plus | 
|---|---|---|---|
| **Automated tax calculation** | Not enough data | 8.4 (26 reviews) | Not enough data | 
| **Standard compliance** | Not enough data | 8.4 (26 reviews) | Not enough data | 
| **Tax reporting** | Not enough data | 8.2 (26 reviews) | Not enough data | 

#### Security and Compliance - Merchant of Record

| Feature | Magento Open Source | Shopify | Shopify Plus | 
|---|---|---|---|
| **AML-KYC** | Not enough data | 8.3 (26 reviews) | Not enough data | 
| **Secure SLC** | Not enough data | 8.5 (26 reviews) | Not enough data | 
| **PCI-DSS** | Not enough data | 8.7 (26 reviews) | Not enough data | 
| **Encryption and tokenization** | Not enough data | 8.5 (26 reviews) | Not enough data | 

#### Administration - Merchant of Record

| Feature | Magento Open Source | Shopify | Shopify Plus | 
|---|---|---|---|
| **E-commerce Integration** | Not enough data | 8.3 (29 reviews) | Not enough data | 
| **Reporting & Analytics** | Not enough data | 8.4 (27 reviews) | Not enough data | 
| **Customer support** | Not enough data | 8.4 (27 reviews) | Not enough data | 

### Omnichannel Commerce

| Product | Score | Reviews |
|---|---|---|
| **Magento Open Source** | 8.6/10 | 19 |
| **Shopify** | N/A | N/A |
| **Shopify Plus** | 8.0/10 | 89 |

#### Reporting

| Feature | Magento Open Source | Shopify | Shopify Plus | 
|---|---|---|---|
| **Reports & Analytics** | 8.4 (16 reviews) | Not enough data | 8.0 (80 reviews) | 
| **Data Transfer Tools** | 8.7 (15 reviews) | Not enough data | 7.6 (73 reviews) | 

#### Omnichannel Features 

| Feature | Magento Open Source | Shopify | Shopify Plus | 
|---|---|---|---|
| **Retail Management** | 8.5 (16 reviews) | Not enough data | 8.3 (77 reviews) | 
| **POS Integration** | 8.4 (15 reviews) | Not enough data | 8.1 (76 reviews) | 
| **Social Media Integration** | 8.4 (15 reviews) | Not enough data | 7.9 (78 reviews) | 
| **Customer Service Integration** | 9.0 (14 reviews) | Not enough data | 8.1 (80 reviews) | 
| **Marketing Tools** | 8.4 (15 reviews) | Not enough data | 8.0 (77 reviews) | 
| **E-commerce Integration** | 8.9 (16 reviews) | Not enough data | 8.7 (82 reviews) | 
| **ERP Integration** | 8.3 (16 reviews) | Not enough data | 7.4 (76 reviews) | 

---
## Categories
**Shared Categories (1):** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)

**Unique to Magento Open Source (1):** [Omnichannel Commerce Software](https://www.g2.com/categories/omnichannel-commerce)

**Unique to Shopify (1):** [Merchant of Record Software](https://www.g2.com/categories/merchant-of-record)

**Unique to Shopify Plus (1):** [Omnichannel Commerce Software](https://www.g2.com/categories/omnichannel-commerce)


---
## Reviewer Demographics

### By Company Size

| Segment | Magento Open Source | Shopify | Shopify Plus | 
|---|---|---|---|
| **Small-Business** | 65.5% | 79.9% | 69.1% | 
| **Mid-Market** | 28.4% | 15.3% | 27.2% | 
| **Enterprise** | 6.1% | 4.8% | 3.7% | 

### By Industry

#### Magento Open Source

- **Information Technology and Services:** 14.0%
- **Retail:** 14.0%
- **Computer Software:** 7.9%
- **Apparel & Fashion:** 7.0%
- **Marketing and Advertising:** 7.0%
- **Food & Beverages:** 3.9%
- **Consumer Goods:** 3.9%
- **Sporting Goods:** 2.6%
- **Cosmetics:** 2.6%
- **Wholesale:** 2.6%
- **Other:** 34.5%

#### Shopify

- **Retail:** 26.1%
- **Apparel & Fashion:** 8.9%
- **Marketing and Advertising:** 7.4%
- **Consumer Goods:** 5.4%
- **Information Technology and Services:** 3.6%
- **Internet:** 3.2%
- **Computer Software:** 2.6%
- **Health, Wellness and Fitness:** 2.5%
- **Food & Beverages:** 2.2%
- **Design:** 1.9%
- **Other:** 36.0%

#### Shopify Plus

- **Retail:** 21.1%
- **Apparel & Fashion:** 13.7%
- **Consumer Goods:** 7.3%
- **Information Technology and Services:** 5.4%
- **Health, Wellness and Fitness:** 4.9%
- **Food & Beverages:** 4.5%
- **Marketing and Advertising:** 4.4%
- **Computer Software:** 4.1%
- **Cosmetics:** 2.4%
- **Consumer Electronics:** 2.2%
- **Other:** 29.9%

---
## Alternatives

### Alternatives to Magento Open Source

- [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — 4.3/5 stars (581 reviews)
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — 4.2/5 stars (580 reviews)
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — 4.3/5 stars (331 reviews)
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1275 reviews)
- [Salesforce B2B Commerce](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — 4.4/5 stars (295 reviews)
- [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) — 3.9/5 stars (195 reviews)
- [Miva](https://www.g2.com/products/miva/reviews) — 4.4/5 stars (190 reviews)
- [Oracle Commerce](https://www.g2.com/products/oracle-commerce/reviews) — 4.0/5 stars (188 reviews)
- [HCL Commerce](https://www.g2.com/products/hcl-commerce/reviews) — 4.0/5 stars (182 reviews)
- [PrestaShop](https://www.g2.com/products/prestashop/reviews) — 4.3/5 stars (160 reviews)

### Alternatives to Shopify

- [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) — 3.9/5 stars (195 reviews)
- [FastSpring](https://www.g2.com/products/fastspring/reviews) — 4.5/5 stars (187 reviews)
- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — 4.4/5 stars (59 reviews)
- [NetSuite](https://www.g2.com/products/netsuite/reviews) — 4.1/5 stars (4770 reviews)
- [Wix](https://www.g2.com/products/wix/reviews) — 4.2/5 stars (1874 reviews)
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1275 reviews)
- [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (601 reviews)
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — 4.2/5 stars (580 reviews)
- [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — 4.3/5 stars (581 reviews)
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews)

### Alternatives to Shopify Plus

- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — 4.2/5 stars (580 reviews)
- [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — 4.3/5 stars (581 reviews)
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — 4.3/5 stars (331 reviews)
- [Salesforce B2B Commerce](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — 4.4/5 stars (295 reviews)
- [Centra](https://www.g2.com/products/centra/reviews) — 4.8/5 stars (69 reviews)
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1275 reviews)
- [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (601 reviews)
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews)
- [Wix](https://www.g2.com/products/wix/reviews) — 4.2/5 stars (1874 reviews)
- [Miva](https://www.g2.com/products/miva/reviews) — 4.4/5 stars (190 reviews)

---
## Top Discussions

### Magento Open Source

- Title: [What is Magento Open Source used for?](https://www.g2.com/discussions/what-is-magento-open-source-used-for) — 2 comments
  > **Top comment:** "e-commerce platform"
- Title: [Is Magento open source free?](https://www.g2.com/discussions/is-magento-open-source-free) — 1 comment
  > **Top comment:** "yup.."
- Title: [How can I use Magento without the burdensome administrative load of keeping it updated?](https://www.g2.com/discussions/how-can-i-use-magento-without-the-burdensome-administrative-load-of-keeping-it-updated) — 1 comment, 1 upvote
  > **Top comment:** "Hello everyone stop losing your hard earn money to fake brokers, if you are interested in trading binary option/forex/Bitcoin mining, Recovery of lost funds..."
- Title: [Is there an option to use it on Learner Management System? Currently i know of Moodle.](https://www.g2.com/discussions/is-there-an-option-to-use-it-on-learner-management-system-currently-i-know-of-moodle) — 1 comment, 1 upvote
  > **Top comment:** "Hi.
Magento would not be a good choice to build a Learning Management System (LMS) on. Solutions such as Moodle would be a much better choice.
If your..."

### Shopify

- Title: [What is Shopify used for?](https://www.g2.com/discussions/what-is-shopify-used-for) — 6 comments, 5 upvotes
  > **Top comment:** "CMS to manage store content, build custom landing pages, and run marketing campaigns."
- Title: [What are the features of Shopify?](https://www.g2.com/discussions/what-are-the-features-of-shopify) — 5 comments, 1 upvote
  > **Top comment:** "Shuffle-style music"
- Title: [How are entrepreneurs leveraging Shopify to build and grow their online retail businesses?](https://www.g2.com/discussions/how-are-entrepreneurs-leveraging-shopify-to-build-and-grow-their-online-retail-businesses) — 4 comments, 4 upvotes
  > **Top comment:** "Shopify is the backbone of any business selling products online. It has also been expanding native features, requiring less and less widgets/apps, as well as..."
- Title: [What does the basic Shopify plan include?](https://www.g2.com/discussions/what-does-the-basic-shopify-plan-include) — 3 comments
  > **Top comment:** "According to me, In Shopify basic plan you can customize your store and for that you get layouts. You can create blogs to rank for Seo. Even you can use ..."
- Title: [What software does Shopify use?](https://www.g2.com/discussions/what-software-does-shopify-use) — 3 comments
  > **Top comment:** "Shopify is the software. It is accessed via the web. "

### Shopify Plus

- Title: [How does Shopify plus work?](https://www.g2.com/discussions/how-does-shopify-plus-work) — 2 comments
  > **Top comment:** "It simply work amazing."
- Title: [What differentiates Shopify Plus?](https://www.g2.com/discussions/what-differentiates-shopify-plus) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Built to handle fast growth and billion-dollar revenue, Shopify Plus is the premium Shopify plan for modern enterprise brands. You get the same powerful..."
- Title: [What brands use Shopify plus?](https://www.g2.com/discussions/what-brands-use-shopify-plus) — 1 comment
  > **Top comment:** "Kelle Company"
- Title: [What are the features of Shopify?](https://www.g2.com/discussions/shopify-plus-what-are-the-features-of-shopify) — 1 comment
  > **Top comment:** "Fully customizable website, online store, and blog
Unlimited bandwidth, product inventory, and customer data
Sell on new sales channels like Pinterest and..."
- Title: [How can I earn financially with Shopify Plus](https://www.g2.com/discussions/comment-puis-je-gagner-financierement-avec-shopify-plus) — 1 comment, 1 upvote
  > **Top comment:** "When you give job approchunities?"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/magento-open-source-vs-shopify-vs-shopify-plus)