Compare Maestra and SAP Engagement Cloud (formerly SAP Emarsys) 
At a Glance
Market Segments
Mid-Market (52.8% of reviews)
Mid-Market (54.1% of reviews)
Entry-Level Pricing
Starting at $2,990.00 150000 Customer Records in CDP Database Per Month
$
Maestra
Star Rating
(63)4.7 out of 5
Market Segments
Mid-Market (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $2,990.00 150000 Customer Records in CDP Database Per Month
Learn more about MaestraSAP Engagement Cloud (formerly SAP Emarsys)
Star Rating
(584)4.3 out of 5
Market Segments
Mid-Market (54.1% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that SAP Engagement Cloud excels in personalization capabilities, with users praising its ability to automate customer journeys using real-time data and AI insights. Features like segmentation and event-triggered workflows make campaigns more effective and tailored to individual needs.
- Users say that Maestra stands out for its exceptional customer support. Many reviewers highlight the professionalism and responsiveness of the team, noting that they provide valuable guidance throughout the marketing process, which is especially beneficial for those launching CRM marketing from scratch.
- Reviewers mention that SAP Engagement Cloud offers a more comprehensive marketing automation experience, with features like push notifications and automated email responses that help streamline campaign management. Users appreciate the platform's clarity and intelligent design, making it easier to navigate and utilize effectively.
- According to verified reviews, Maestra shines in ease of setup and administration, with users reporting a smoother onboarding experience compared to SAP Engagement Cloud. The intuitive interface and supportive team help users get started quickly and manage their marketing efforts with less friction.
- G2 reviewers highlight that while SAP Engagement Cloud has a broader range of features, Maestra's focus on user experience and customization options allows for a more tailored approach to marketing. Users appreciate the ability to personalize their campaigns and the flexibility in managing their customer database.
- Users report that SAP Engagement Cloud has a higher overall satisfaction score, but Maestra's quality of support and client-oriented approach often lead to a more positive day-to-day experience for users, especially those who value direct assistance and guidance in their marketing efforts.
Pricing
Entry-Level Pricing
Maestra
All-in pricing
Starting at $2,990.00
150000 Customer Records in CDP Database Per Month
Free integration, cancel anytime,
month-to-month billing
- Customer Data Platform: AI-enabled, real-time processing, identity resolution, advanced segmentation, and more
- Email & SMS + MMS, RCS, mobile push, web push, messengers, chatbots, and more
- Site & App personalization: pop-ups, quizzes, surveys, games, voting polls, stories, widgets, banners, bars, and more
SAP Engagement Cloud (formerly SAP Emarsys)
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Free Trial
Maestra
No trial information availableSAP Engagement Cloud (formerly SAP Emarsys)
No trial information availableRatings
Meets Requirements
9.4
41
8.3
404
Ease of Use
8.4
46
8.2
409
Ease of Setup
8.5
39
7.1
215
Ease of Admin
9.3
14
8.2
172
Quality of Support
9.8
41
8.4
398
Has the product been a good partner in doing business?
9.4
14
8.5
173
Product Direction (% positive)
9.7
40
8.9
377
Features by Category
Email Marketing
9.5
31
8.7
264
|
Verified
9.7
29
8.7
248
|
Verified
9.4
26
8.5
258
|
Verified
9.4
27
8.3
233
|
Verified
Online Marketing
8.8
21
7.0
158
|
Verified
9.3
23
8.0
191
|
Verified
9.6
28
8.1
218
|
Verified
9.2
21
8.0
215
|
Verified
Feature Not Available
7.8
158
Lead Management
9.4
24
7.9
174
|
Verified
9.2
22
7.8
192
|
Verified
9.5
29
8.5
242
|
Verified
9.4
13
7.8
161
|
Verified
9.3
18
8.0
158
|
Verified
9.2
19
8.2
183
|
Verified
9.8
17
7.8
146
|
Verified
9.5
18
8.2
144
|
Verified
Campaign Management
9.6
19
8.2
182
|
Verified
8.9
15
7.8
122
Feature Not Available
7.6
113
|
Verified
Feature Not Available
7.0
84
Social
Feature Not Available
7.3
93
Feature Not Available
7.5
103
|
Verified
Feature Not Available
7.4
101
|
Verified
9.3
14
7.4
93
|
Verified
9.1
15
7.5
104
|
Verified
Reporting & Analytics
9.3
23
8.0
237
|
Verified
8.8
17
7.8
176
|
Verified
9.4
16
7.6
165
|
Verified
9.1
21
7.4
173
|
Verified
Feature Not Available
7.4
109
Platform
9.2
25
7.5
153
|
Verified
9.3
21
8.1
135
|
Verified
9.3
23
8.5
152
|
Verified
9.4
18
7.9
106
|
Verified
9.3
18
6.8
107
|
Verified
9.4
21
8.5
137
|
Verified
Feature Not Available
7.6
103
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.5
29
Not enough data
6.1
28
Not enough data
6.4
30
Not enough data
6.4
29
Not enough data
6.6
29
Not enough data
6.7
29
Integration
9.1
23
7.8
158
|
Verified
9.1
23
7.6
151
|
Verified
9.0
18
7.4
117
|
Verified
Metrics
Not enough data
7.8
35
Not enough data
8.1
38
Not enough data
8.0
30
Not enough data
8.0
34
Not enough data
8.1
33
Not enough data
8.3
35
Not enough data
7.8
33
Not enough data
8.3
36
Not enough data
8.0
33
Reporting
Not enough data
8.0
40
Not enough data
8.1
37
Not enough data
7.8
35
Not enough data
8.6
39
Not enough data
8.1
37
Not enough data
7.9
32
Not enough data
7.7
37
Other
Not enough data
8.2
35
Not enough data
8.0
32
Not enough data
8.0
29
Not enough data
8.4
36
Not enough data
8.2
31
Not enough data
8.4
31
Not enough data
7.7
34
Agentic AI - Digital Analytics
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Administration
Not enough data
7.1
38
Not enough data
7.5
36
Not enough data
8.3
40
Not enough data
8.5
40
Administration
Not enough data
8.2
82
Not enough data
7.9
75
Not enough data
7.8
75
Not enough data
8.6
85
Not enough data
7.1
58
Not enough data
7.8
65
Integrations
Not enough data
7.8
48
Not enough data
7.8
58
Not enough data
8.0
58
Not enough data
7.7
58
Platform
Not enough data
8.1
55
Not enough data
7.9
54
Not enough data
8.3
49
Not enough data
7.8
64
Not enough data
8.2
59
Not enough data
8.4
73
Not enough data
8.0
55
Not enough data
8.4
70
Diagnosis
Not enough data
6.9
61
Not enough data
7.3
66
Not enough data
7.8
72
Not enough data
7.4
65
Tracking
Not enough data
7.3
70
Not enough data
7.1
61
Not enough data
8.2
86
Not enough data
8.0
80
Not enough data
7.3
59
Reporting
Not enough data
8.2
93
Not enough data
7.6
80
Not enough data
7.6
72
Not enough data
7.6
77
Agentic AI - Email Deliverability
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
7.2
18
Not enough data
6.3
18
Not enough data
7.2
18
Analytics
Not enough data
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Content Management
Not enough data
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Design & Development
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Visitor Behavior
10.0
5
8.5
94
|
Verified
10.0
5
8.8
101
|
Verified
Not enough data
8.2
79
|
Verified
Templates
Not enough data
8.0
96
|
Verified
10.0
7
8.6
98
|
Verified
10.0
5
8.5
95
|
Verified
Personalization
Not enough data
8.6
104
|
Verified
Not enough data
8.4
93
|
Verified
10.0
7
8.5
96
|
Verified
Not enough data
8.4
69
|
Verified
10.0
5
8.7
86
|
Verified
10.0
6
8.6
100
|
Verified
10.0
6
8.5
96
|
Verified
10.0
5
8.7
92
|
Verified
Multichannel
10.0
5
8.3
86
|
Verified
10.0
5
8.9
117
|
Verified
Not enough data
8.4
89
|
Verified
Administration
Not enough data
8.7
105
|
Verified
9.7
5
8.5
111
|
Verified
10.0
5
8.5
102
|
Verified
9.7
5
8.2
90
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
5.2
8
Not enough data
5.4
8
Campaigns
Not enough data
7.7
24
Not enough data
8.3
26
Not enough data
7.9
24
Not enough data
8.3
27
Not enough data
8.0
24
Analytics
Not enough data
7.6
24
Not enough data
7.3
24
Optimization
Not enough data
7.6
24
Not enough data
8.2
25
Not enough data
7.0
22
Not enough data
7.4
23
Agentic AI - Push Notification
Not enough data
6.5
13
Not enough data
6.4
13
Not enough data
6.4
13
Segmentation
Not enough data
8.8
20
Not enough data
8.9
19
Targeting
Not enough data
8.7
19
Not enough data
8.3
17
Triggered Content
Not enough data
8.1
15
Not enough data
8.9
21
Not enough data
8.9
19
Personalized Content
Not enough data
8.4
20
Not enough data
9.0
15
Not enough data
8.6
17
Agentic AI - Personalization Engines
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Text Messaging
9.7
5
8.3
23
Not enough data
7.4
18
Not enough data
8.5
24
Not enough data
7.7
17
Not enough data
8.0
20
Not enough data
7.1
18
Not enough data
8.3
23
Not enough data
7.9
19
SMS Platform
Not enough data
7.8
23
Not enough data
8.6
23
Not enough data
7.4
17
Not enough data
6.9
15
Not enough data
7.1
16
Not enough data
8.2
19
Agentic AI - SMS Marketing
Not enough data
5.4
9
Not enough data
5.4
9
Not enough data
6.1
9
Not enough data
5.6
9
Not enough data
5.2
9
Not enough data
5.6
9
Data Sourcing
9.6
8
Not enough data
9.8
8
Not enough data
9.6
9
Not enough data
9.6
8
Not enough data
Intelligence
9.7
11
Not enough data
9.8
7
Not enough data
9.8
8
Not enough data
Platform Basics
Not enough data
8.6
50
Not enough data
8.6
48
Platform Data
Not enough data
8.1
45
Not enough data
8.0
47
Not enough data
8.4
51
Not enough data
7.9
44
Platform Additional Functionality
Not enough data
7.8
44
Not enough data
8.1
42
Not enough data
7.9
40
Agentic AI - Customer Journey Analytics
Not enough data
8.0
10
Not enough data
8.3
10
Not enough data
8.0
10
Not enough data
8.3
9
Loyalty Experience
Not enough data
8.4
15
Not enough data
8.6
15
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
7.4
12
Not enough data
7.8
13
Loyalty Platform
Not enough data
8.7
15
Not enough data
8.7
18
Not enough data
8.3
15
Not enough data
8.5
16
Not enough data
8.8
18
Agentic AI - Loyalty Management
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
6.9
6
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.0
43
Not enough data
8.3
68
|
Verified
Not enough data
7.7
38
Not enough data
8.1
54
Campaigns
Not enough data
7.9
42
|
Verified
Not enough data
8.4
46
|
Verified
Not enough data
8.4
39
|
Verified
Not enough data
7.8
32
Not enough data
9.1
64
Not enough data
8.8
62
Engagement
Not enough data
8.1
52
Platform
Not enough data
8.4
59
Not enough data
8.1
28
|
Verified
Not enough data
8.3
43
Agentic AI - Mobile Marketing
Not enough data
6.3
8
Not enough data
6.0
8
Not enough data
5.4
9
Not enough data
6.0
8
Not enough data
6.4
7
Not enough data
7.4
7
Marketing Operations
Not enough data
8.0
70
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.3
80
|
Verified
Not enough data
8.8
81
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
94
|
Verified
Not enough data
8.4
101
|
Verified
Not enough data
8.1
74
|
Verified
Not enough data
8.0
75
|
Verified
Not enough data
8.4
72
|
Verified
Not enough data
8.1
73
Agentic AI - Marketing Analytics
Not enough data
7.2
16
Not enough data
7.5
16
Not enough data
7.3
16
Categories
Categories
Shared Categories
Maestra and SAP Engagement Cloud (formerly SAP Emarsys) are categorized as Push Notification, E-Commerce Personalization, Marketing Automation, Mobile Marketing, Personalization Engines, and SMS Marketing
Unique Categories
SAP Engagement Cloud (formerly SAP Emarsys) is categorized as Location-Based Marketing, Digital Experience Platforms (DXP), Email Deliverability, Customer Journey Analytics, Loyalty Management, Marketing Analytics, Transactional Email, and Digital Analytics
Reviews
Reviewers' Company Size
Maestra
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Engagement Cloud (formerly SAP Emarsys)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Apparel & Fashion
16.0%
Retail
14.0%
Marketing and Advertising
10.0%
Real Estate
6.0%
Leisure, Travel & Tourism
6.0%
Other
48.0%
Retail
28.1%
Apparel & Fashion
10.5%
Consumer Goods
5.3%
Marketing and Advertising
4.7%
Sporting Goods
3.9%
Other
47.4%
Discussions
Maestra has no discussions with answers
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
Why don't they have support for training in Spanish?
1 Comment
Official Response from SAP Engagement Cloud (formerly SAP Emarsys)
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
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