Compare Maestra and MoEngage 
Featured Products
At a Glance
Market Segments
Mid-Market (52.8% of reviews)
Mid-Market (55.6% of reviews)
Entry-Level Pricing
Starting at $2,990.00 150000 Customer Records in CDP Database Per Month
Free Upto 10,000 Monthly Tracked Users (MTUs)
Maestra
Star Rating
(63)4.7 out of 5
Market Segments
Mid-Market (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $2,990.00 150000 Customer Records in CDP Database Per Month
Learn more about MaestraMoEngage
Star Rating
(524)4.5 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that MoEngage excels in user segmentation and campaign management, with users praising its ability to track user behavior and convert it into actionable insights. The powerful segmentation engine allows for targeting based on real actions and custom attributes, making it a favorite for those looking to personalize their marketing efforts.
- Users say that Maestra stands out for its exceptional customer support, particularly highlighting the "White-Glove" service provided by dedicated Success Managers. This personalized approach helps users navigate technical challenges and implement solutions effectively, which is a significant advantage for teams needing extra assistance.
- According to verified reviews, MoEngage's ease of use is frequently mentioned, with many users appreciating its intuitive interface that simplifies the process of creating and managing campaigns. This user-friendly design allows marketers to iterate quickly without heavy reliance on technical teams.
- Reviewers mention that Maestra's commitment to listening to customer needs is commendable, with many product requests being addressed promptly. This responsiveness fosters a strong partnership between users and the platform, enhancing overall satisfaction.
- G2 reviewers highlight that while MoEngage has a higher overall satisfaction score, Maestra's detailed reporting and analytics capabilities are often praised, allowing users to gain deeper insights into their marketing performance and ROI.
- Users report that MoEngage's recent updates and features, such as improved funnel visibility and automated alerts, have significantly enhanced their marketing strategies, making it a robust choice for businesses focused on data-driven decision-making.
Pricing
Entry-Level Pricing
Maestra
All-in pricing
Starting at $2,990.00
150000 Customer Records in CDP Database Per Month
Free integration, cancel anytime,
month-to-month billing
- Customer Data Platform: AI-enabled, real-time processing, identity resolution, advanced segmentation, and more
- Email & SMS + MMS, RCS, mobile push, web push, messengers, chatbots, and more
- Site & App personalization: pop-ups, quizzes, surveys, games, voting polls, stories, widgets, banners, bars, and more
MoEngage
Starter
Free
Upto 10,000 Monthly Tracked Users (MTUs)
1. Behavioral Segmentation- Create segments based on user interactions across all touchpoints.
2. Cross-Channel Engagement- Communicate through SMS, Push Notifications, In-app messages, Emails, App-Inbox, and On-site messages.
3. Campaign Analytics - Analyze reach, open rates, CTRs, and conversions of your campaigns.
4. Connectors- Engage users outside your site or appConnect, and export data to platforms such as Facebook, Google, WhatsApp, and more. Trigger ads, and messages to make these channels a seamless part of your omni-channel strategy.
5. Frequency Capping, Throttling, and DND - Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules, and throttle delivery speed.
6. Self-serve Knowledge BaseExtensive documentation to support your growth journey.
7. API AccessData, and transactional APIs.
8. Email Support
Free Trial
Maestra
No trial information availableMoEngage
Free Trial is available
Ratings
Meets Requirements
9.4
41
8.8
412
Ease of Use
8.4
46
9.0
443
Ease of Setup
8.5
39
8.8
238
Ease of Admin
9.3
14
8.8
151
Quality of Support
9.8
41
9.0
413
Has the product been a good partner in doing business?
9.4
14
9.2
151
Product Direction (% positive)
9.7
40
9.6
410
Features by Category
Email Marketing
9.5
31
8.8
157
|
Verified
9.7
29
8.9
154
|
Verified
9.4
26
8.7
158
|
Verified
9.4
27
8.7
130
|
Verified
Online Marketing
8.8
21
8.4
97
9.3
23
8.5
136
|
Verified
9.6
28
8.8
157
|
Verified
9.2
21
8.7
139
|
Verified
Feature Not Available
Feature Not Available
Lead Management
9.4
24
8.6
106
9.2
22
8.6
123
9.5
29
9.1
162
9.4
13
Feature Not Available
9.3
18
8.3
102
9.2
19
8.6
129
9.8
17
8.6
116
9.5
18
8.4
103
Campaign Management
9.6
19
8.5
129
8.9
15
Feature Not Available
Feature Not Available
8.4
115
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.2
106
9.3
14
7.9
99
|
Verified
9.1
15
8.2
97
|
Verified
Reporting & Analytics
9.3
23
8.7
178
|
Verified
8.8
17
8.5
152
|
Verified
9.4
16
8.4
138
|
Verified
9.1
21
8.4
137
|
Verified
Feature Not Available
Feature Not Available
Platform
9.2
25
8.6
129
|
Verified
9.3
21
8.5
116
|
Verified
9.3
23
8.9
131
|
Verified
9.4
18
8.3
87
|
Verified
9.3
18
8.5
106
9.4
21
8.9
123
|
Verified
Feature Not Available
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
9.1
23
8.7
142
|
Verified
9.1
23
8.6
129
|
Verified
9.0
18
8.0
98
|
Verified
Administration
Not enough data
9.0
39
Not enough data
9.0
38
Not enough data
8.4
40
Not enough data
9.4
38
Not enough data
8.2
38
Not enough data
9.1
39
Integrations
Not enough data
8.9
35
Not enough data
8.8
37
Not enough data
9.0
36
Not enough data
8.5
35
Platform
Not enough data
8.8
36
Not enough data
8.4
37
Not enough data
8.4
37
Not enough data
8.7
36
Not enough data
8.9
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
9.1
37
User Identification
Not enough data
8.9
86
Not enough data
9.2
100
Not enough data
8.9
75
Tracking & Reporting
Not enough data
9.0
95
Not enough data
8.9
98
Not enough data
8.8
98
Not enough data
9.0
99
Not enough data
8.6
95
Not enough data
8.9
96
Metrics
Not enough data
9.2
87
Not enough data
8.9
71
Not enough data
9.1
85
Not enough data
8.8
77
Not enough data
9.0
85
Visitor Behavior
10.0
5
9.2
52
10.0
5
9.1
57
|
Verified
Not enough data
8.8
42
Templates
Not enough data
9.1
41
|
Verified
10.0
7
9.1
55
|
Verified
10.0
5
9.1
53
|
Verified
Personalization
Not enough data
8.9
51
|
Verified
Not enough data
9.0
46
|
Verified
10.0
7
8.9
50
|
Verified
Not enough data
9.0
43
10.0
5
8.9
46
|
Verified
10.0
6
9.0
46
|
Verified
10.0
6
9.1
55
|
Verified
10.0
5
8.9
55
|
Verified
Multichannel
10.0
5
8.9
50
|
Verified
10.0
5
9.2
56
|
Verified
Not enough data
9.4
52
|
Verified
Administration
Not enough data
9.2
58
|
Verified
9.7
5
9.1
58
|
Verified
10.0
5
9.0
56
|
Verified
9.7
5
8.8
53
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
8.9
213
Not enough data
9.2
225
Not enough data
8.9
211
Not enough data
9.1
231
Not enough data
9.1
223
Analytics
Not enough data
8.7
222
Not enough data
8.7
220
Optimization
Not enough data
8.8
211
Not enough data
8.8
219
Not enough data
8.6
207
Not enough data
8.6
189
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
9.1
27
Not enough data
9.2
31
Targeting
Not enough data
9.1
29
Not enough data
8.8
28
Triggered Content
Not enough data
8.5
24
Not enough data
9.0
30
Not enough data
9.2
28
Personalized Content
Not enough data
8.6
26
Not enough data
8.7
21
Not enough data
8.7
21
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.7
5
8.9
29
Not enough data
Feature Not Available
Not enough data
8.9
30
Not enough data
Feature Not Available
Not enough data
8.2
28
Not enough data
6.9
26
Not enough data
9.0
27
Not enough data
8.9
27
SMS Platform
Not enough data
8.7
28
Not enough data
8.9
29
Not enough data
8.5
27
Not enough data
8.0
25
Not enough data
8.3
24
Not enough data
8.8
24
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
9.6
8
Not enough data
9.8
8
Not enough data
9.6
9
Not enough data
9.6
8
Not enough data
Intelligence
9.7
11
Not enough data
9.8
7
Not enough data
9.8
8
Not enough data
Platform Basics
Not enough data
8.9
115
Not enough data
8.8
119
Not enough data
8.8
107
Not enough data
Feature Not Available
Not enough data
8.9
47
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
Not enough data
9.1
172
|
Verified
Not enough data
8.9
173
|
Verified
Platform Data
Not enough data
8.8
171
|
Verified
Not enough data
8.7
165
|
Verified
Not enough data
8.9
183
|
Verified
Not enough data
8.8
168
|
Verified
Platform Additional Functionality
Not enough data
8.9
175
|
Verified
Not enough data
8.7
168
|
Verified
Not enough data
8.7
163
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging Channels
Not enough data
9.3
10
Not enough data
9.4
11
Not enough data
7.3
10
Not enough data
9.1
11
Administration
Not enough data
9.5
11
Not enough data
9.2
11
Not enough data
9.5
11
Not enough data
9.2
11
Computing
Not enough data
8.5
86
Not enough data
8.4
101
Not enough data
8.7
102
Experimental Design
Not enough data
8.5
83
Not enough data
8.5
81
Not enough data
8.5
97
Analytics
Not enough data
8.9
113
Not enough data
8.3
77
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consolidation - Notification Infrastructure
Not enough data
9.4
16
Not enough data
9.0
16
Not enough data
9.3
16
Customization - Notification Infrastructure
Not enough data
9.0
17
Not enough data
9.3
18
Not enough data
9.1
17
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
11
Not enough data
9.2
11
Not enough data
8.9
11
Not enough data
8.9
11
Not enough data
9.2
11
Not enough data
9.4
11
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.5
11
Agentic AI - Personalization
Not enough data
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.7
114
Not enough data
8.9
137
|
Verified
Not enough data
8.2
121
Not enough data
8.7
125
Campaigns
Not enough data
8.3
93
|
Verified
Not enough data
9.3
141
|
Verified
Not enough data
8.6
83
|
Verified
Not enough data
7.7
65
Not enough data
8.9
122
Not enough data
9.2
144
Engagement
Not enough data
8.3
94
Platform
Not enough data
8.8
121
Not enough data
8.7
113
|
Verified
Not enough data
8.4
80
Agentic AI - Mobile Marketing
Not enough data
6.0
5
Not enough data
7.3
5
Not enough data
Not enough data
Not enough data
7.0
5
Not enough data
7.3
5
Not enough data
8.0
5
Marketing Operations
Not enough data
8.6
114
|
Verified
Not enough data
8.8
134
|
Verified
Not enough data
8.8
142
|
Verified
Not enough data
8.9
131
|
Verified
Not enough data
8.3
98
Not enough data
Feature Not Available
Campaign Activity
Not enough data
9.0
163
|
Verified
Not enough data
9.0
164
|
Verified
Not enough data
8.8
143
|
Verified
Not enough data
8.8
138
|
Verified
Not enough data
8.6
127
|
Verified
Not enough data
8.6
123
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
9.2
87
Not enough data
8.9
71
Not enough data
9.1
85
Not enough data
8.8
77
Not enough data
9.0
85
Categories
Categories
Shared Categories
Maestra and MoEngage are categorized as Personalization, Push Notification, E-Commerce Personalization, Marketing Automation, Mobile Marketing, WhatsApp Marketing, Personalization Engines, and SMS Marketing
Unique Categories
Maestra is categorized as Customer Data Platform (CDP)
MoEngage is categorized as Notification Infrastructure, Customer Journey Mapping, Customer Journey Analytics, A/B Testing, Marketing Analytics, Mobile App Analytics, Transactional Email, and Proactive Notification
Reviews
Reviewers' Company Size
Maestra
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MoEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Apparel & Fashion
16.0%
Retail
14.0%
Marketing and Advertising
10.0%
Real Estate
6.0%
Leisure, Travel & Tourism
6.0%
Other
48.0%
Financial Services
13.1%
Education Management
7.3%
Online Media
7.3%
Retail
5.7%
Information Technology and Services
5.3%
Other
61.2%
Alternatives
Discussions
Maestra has no discussions with answers
What the best practice to report all of MoEngage campaign? And what is the best application to do that?
2 Comments
TV
Hi Faqih,
If you are an advanced user then you can connect with MoEngage team to request an additional Data query contract on their Google Big Query...Read more
What is the magic number of daily push notifications that is not annoying?
1 Comment
Official Response from MoEngage
Hey Arnold,
It depends on various factors including industry, geography and also demographics of your end users.
You can start by looking at your...Read more
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