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Compare MadKudu and Pocus 
At a Glance
Market Segments
Mid-Market (57.8% of reviews)
Mid-Market (52.6% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
MadKudu
Star Rating
(46)4.5 out of 5
Market Segments
Mid-Market (57.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about MadKuduPocus
Star Rating
(134)4.4 out of 5
Market Segments
Mid-Market (52.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about PocusSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that both MadKudu and Pocus excel in user satisfaction, each boasting a solid star rating of 4.5. However, MadKudu stands out with its exceptional customer support, receiving high praise for its dedicated team that helps users maximize their success with the platform.
- Users say that MadKudu provides a streamlined experience by pulling key buyer signals into Salesforce, which helps sales teams focus on high-potential leads. In contrast, Pocus is noted for its versatility, allowing users to easily draft prospecting emails and target specific accounts based on usage data.
- According to verified reviews, MadKudu offers a more controlled data environment, which users appreciate compared to other platforms. This control is complemented by a supportive customer success team, making it easier for users to analyze different models and gather insights effectively.
- Reviewers mention that Pocus simplifies the process of generating lists, making it easier than pulling reports from Salesforce. This feature is particularly beneficial for customer marketers who need to connect with various tools and data sources for custom work.
- Users highlight that while both platforms have their strengths, MadKudu's focus on lead scoring and management is particularly effective, with users noting its ability to save time in lead analysis. Pocus, on the other hand, is praised for its immediate insights and ease of determining which accounts to target.
- G2 reviewers indicate that while MadKudu has a slightly higher score in areas like lead scoring and management, Pocus excels in providing a user-friendly experience for generating targeted lists and conducting market research, showcasing its adaptability in various marketing scenarios.
Pricing
Entry-Level Pricing
MadKudu
No pricing availablePocus
No pricing availableFree Trial
MadKudu
No trial information availablePocus
Free Trial is available
Ratings
Meets Requirements
8.8
40
8.5
131
Ease of Use
8.2
40
8.4
132
Ease of Setup
8.3
16
8.2
82
Ease of Admin
8.2
17
7.9
8
Quality of Support
9.4
36
9.2
106
Has the product been a good partner in doing business?
9.6
17
9.0
10
Product Direction (% positive)
9.4
39
9.6
131
Features by Category
Data Availability
Not enough data
7.8
87
Not enough data
7.9
87
Not enough data
7.5
84
Not enough data
7.0
86
Data Accuracy
Not enough data
7.4
86
Not enough data
7.6
89
Not enough data
7.2
88
Agentic AI - Sales Intelligence
Not enough data
7.0
5
Not enough data
6.7
5
Not enough data
7.0
5
Not enough data
7.0
5
Not enough data
6.7
5
Not enough data
6.7
5
Platform
Not enough data
7.7
76
Not enough data
8.1
77
Not enough data
8.2
80
Not enough data
7.8
76
Not enough data
5.7
74
Not enough data
7.5
78
Features
Not enough data
7.9
84
Not enough data
8.4
88
Not enough data
7.4
84
Not enough data
7.9
84
Not enough data
7.8
82
Not enough data
7.0
80
Not enough data
6.6
85
Not enough data
7.1
82
Not enough data
6.7
81
Lead Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Execution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
5.9
37
Not enough data
7.6
36
Not enough data
6.9
36
Not enough data
6.3
36
Organization
Not enough data
7.0
36
Not enough data
7.3
36
Not enough data
7.9
36
Performance Analysis
Not enough data
5.9
36
Not enough data
6.7
35
Sales Analysis
Not enough data
6.4
35
Not enough data
6.4
34
Generative AI
Not enough data
7.1
21
Not enough data
7.4
21
Agentic AI - AI Sales Assistant
Not enough data
6.9
7
Not enough data
6.7
8
Not enough data
6.9
8
Not enough data
6.7
8
Not enough data
6.9
7
Not enough data
6.7
8
Not enough data
6.9
8
Data Availability
Not enough data
7.3
24
Not enough data
7.4
24
Not enough data
6.5
24
Platform Additional Functionality
Not enough data
8.0
23
Not enough data
7.9
23
Not enough data
7.4
22
Not enough data
7.3
24
Not enough data
7.7
25
Lead Intelligence
Not enough data
7.8
57
Not enough data
7.7
56
Not enough data
7.8
58
Not enough data
7.8
56
Not enough data
7.5
57
Agentic AI - Lead Intelligence
Not enough data
6.4
6
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.4
32
|
Verified
8.5
33
7.9
26
|
Verified
8.4
33
8.5
30
|
Verified
8.5
33
Discovery
8.8
29
8.6
32
9.0
33
|
Verified
8.5
34
8.1
33
8.4
33
Management
8.3
30
|
Verified
8.3
31
8.3
28
|
Verified
8.5
33
Platform
8.3
31
|
Verified
8.2
32
8.4
32
8.0
33
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.0
10
Not enough data
9.1
11
Not enough data
8.1
9
Lead Management
Not enough data
8.7
10
Not enough data
7.8
10
Not enough data
8.3
8
Marketing Campaigns
Not enough data
8.0
10
Not enough data
7.9
8
Not enough data
7.2
9
Not enough data
7.5
8
Not enough data
8.8
8
Data Availability - Marketing Account Intelligence
Not enough data
7.7
8
Data Accuracy - Marketing Account Intelligence
Not enough data
7.9
7
Categories
Categories
Shared Categories
MadKudu and Pocus are categorized as Marketing Account Intelligence, Lead Scoring, Lead Intelligence, Sales Intelligence, and AI Sales Assistant
Unique Categories
MadKudu is categorized as Account Data Management
Pocus is categorized as Buyer Intent Data Providers
Reviews
Reviewers' Company Size
MadKudu
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pocus
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
53.3%
Information Technology and Services
24.4%
E-Learning
4.4%
Computer & Network Security
4.4%
Research
2.2%
Other
11.1%
Computer Software
55.6%
Information Technology and Services
30.1%
Graphic Design
2.3%
Research
1.5%
Online Media
1.5%
Other
9.0%
Alternatives
Discussions
MadKudu has no discussions with answers
Pocus has no discussions with answers
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