Compare AdRoll ABM (Formerly RollWorks) and Madison Logic Platform 
Featured Products
At a Glance
Market Segments
Mid-Market (56.2% of reviews)
Mid-Market (45.4% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
AdRoll ABM (Formerly RollWorks)
Star Rating
(601)4.3 out of 5
Market Segments
Mid-Market (56.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdRoll ABM (Formerly RollWorks)Madison Logic Platform
Star Rating
(251)4.3 out of 5
Market Segments
Mid-Market (45.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Madison Logic PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Madison Logic Platform excels in providing high-quality leads tailored to specific target accounts, with users highlighting the platform's effective content syndication capabilities and insightful dashboard features.
- Users say that AdRoll ABM (Formerly RollWorks) offers a user-friendly experience, particularly praising its intuitive setup for campaigns and playbooks, which makes it easy to adjust strategies based on performance insights.
- Reviewers mention that Madison Logic Platform stands out for its exceptional customer support, with users appreciating the proactive approach in campaign management and optimization, which enhances overall campaign performance.
- According to verified reviews, AdRoll ABM shines in its onboarding process, with many users noting the helpfulness of account managers and the informative integration sessions that contribute to a smooth setup experience.
- G2 reviewers highlight that while both platforms have similar star ratings, Madison Logic Platform's focus on strategic oversight and campaign structure is particularly beneficial for users looking for a comprehensive solution to streamline their marketing efforts.
- Users report that AdRoll ABM provides excellent visibility into campaign performance, allowing for real-time adjustments, which is a significant advantage for teams looking to optimize their advertising strategies quickly.
Pricing
Entry-Level Pricing
AdRoll ABM (Formerly RollWorks)
No pricing availableMadison Logic Platform
No pricing availableFree Trial
AdRoll ABM (Formerly RollWorks)
No trial information availableMadison Logic Platform
No trial information availableRatings
Meets Requirements
8.4
505
8.5
204
Ease of Use
8.4
510
8.3
202
Ease of Setup
8.3
335
8.4
130
Ease of Admin
8.6
259
8.6
98
Quality of Support
8.9
485
9.1
199
Has the product been a good partner in doing business?
8.9
264
9.0
103
Product Direction (% positive)
8.6
470
8.8
198
Features by Category
Data Availability
8.0
67
Not enough data
8.3
70
Not enough data
7.0
53
|
Verified
Not enough data
6.2
21
Not enough data
Data Accuracy
8.0
61
Not enough data
8.3
64
Not enough data
6.8
19
Not enough data
Agentic AI - Sales Intelligence
6.7
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
Platform
Feature Not Available
Not enough data
8.4
50
|
Verified
Not enough data
8.8
47
Not enough data
8.0
52
|
Verified
Not enough data
5.9
33
|
Verified
Not enough data
7.5
37
Not enough data
Features
8.1
57
Not enough data
8.6
64
Not enough data
7.0
33
Not enough data
8.0
49
Not enough data
7.9
59
|
Verified
Not enough data
7.2
32
Not enough data
Feature Not Available
Not enough data
8.0
59
|
Verified
Not enough data
7.3
48
|
Verified
Not enough data
Channel Functionality
8.6
185
Not enough data
Platform Interoperability
7.4
75
Not enough data
Agentic AI - Display Advertising
6.6
19
Not enough data
6.8
19
Not enough data
6.7
19
Not enough data
6.8
19
Not enough data
7.0
19
Not enough data
6.9
19
Not enough data
Campaign Management
8.3
178
Not enough data
7.9
168
Not enough data
8.3
167
Not enough data
7.6
138
Not enough data
8.3
148
Not enough data
8.5
127
Not enough data
8.2
111
Not enough data
7.8
113
Not enough data
8.2
146
Not enough data
7.7
137
Not enough data
7.8
112
Not enough data
Feature Not Available
Not enough data
7.5
97
Not enough data
Targeting
8.6
183
Not enough data
8.9
179
Not enough data
8.2
148
Not enough data
8.0
129
Not enough data
Platform
8.3
142
Not enough data
7.6
142
Not enough data
8.7
163
Not enough data
8.6
167
Not enough data
8.3
135
Not enough data
7.9
137
Not enough data
8.1
126
Not enough data
Feature Not Available
Not enough data
7.9
126
Not enough data
Lead Intelligence
8.2
87
|
Verified
8.4
27
|
Verified
8.6
93
8.6
26
7.8
75
8.2
27
Lead Management
8.3
101
8.0
27
7.5
79
7.6
20
8.2
99
8.1
26
Marketing Campaigns
8.0
90
7.9
21
7.5
76
7.1
15
7.7
82
8.0
22
7.8
74
|
Verified
7.7
17
|
Verified
7.9
85
8.1
21
Campaign Execution
7.3
62
7.3
14
8.3
89
8.5
27
8.4
82
8.5
24
7.4
64
7.4
15
Agentic AI - Account Data Management
6.7
30
Not enough data
7.1
32
Not enough data
6.9
29
Not enough data
6.7
29
Not enough data
7.0
30
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
7.4
65
Not enough data
8.6
142
Not enough data
8.2
131
Not enough data
8.1
148
Not enough data
8.3
114
Not enough data
8.0
117
Not enough data
7.9
113
Not enough data
Agentic AI - Retargeting
6.7
18
Not enough data
6.6
18
Not enough data
6.8
18
Not enough data
6.6
18
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
Data Sourcing
9.1
9
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
Intelligence
8.1
8
Not enough data
8.9
6
Not enough data
7.7
5
Not enough data
Data Availability
7.4
90
7.9
45
8.1
97
8.3
50
6.9
60
6.6
30
Platform Additional Functionality
8.4
96
7.9
46
7.9
71
7.7
38
7.3
51
6.4
27
8.0
76
7.1
30
8.2
88
8.0
38
Platform Basics
8.7
35
8.6
32
8.2
37
8.7
35
8.0
34
Feature Not Available
9.3
9
8.8
8
8.6
6
7.9
7
Platform Data
8.5
40
8.1
35
8.2
33
7.5
29
Platform Additional Functionality
8.7
39
8.1
30
Agentic AI - Account-Based Orchestration Platforms
7.8
6
6.9
7
7.8
6
7.6
7
7.2
6
6.9
7
7.2
6
7.4
7
7.8
6
6.9
6
Artificial Intelligence
8.6
7
7.8
6
6.7
5
7.5
6
Platform Basics
8.6
217
8.1
90
Platform Data
8.3
214
8.5
100
7.6
197
7.8
84
Platform Additional Functionality
Feature Not Available
7.8
70
8.1
206
7.8
79
Agentic AI - Account-Based Advertising
6.4
22
6.0
5
6.4
22
Not enough data
6.7
22
Not enough data
6.9
21
Not enough data
6.1
22
Not enough data
6.6
24
6.0
5
Platform Interoperability
Not enough data
Not enough data
Video Functionality
8.8
7
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
178
Not enough data
7.9
168
Not enough data
8.3
167
Not enough data
7.6
138
Not enough data
8.3
148
Not enough data
8.5
127
Not enough data
8.2
111
Not enough data
7.8
113
Not enough data
8.2
146
Not enough data
7.7
137
Not enough data
7.8
112
Not enough data
Feature Not Available
Not enough data
7.5
97
Not enough data
Targeting
8.6
183
Not enough data
8.9
179
Not enough data
8.2
148
Not enough data
8.0
129
Not enough data
Platform
8.3
142
Not enough data
7.6
142
Not enough data
8.7
163
Not enough data
8.6
167
Not enough data
8.3
135
Not enough data
7.9
137
Not enough data
8.1
126
Not enough data
Feature Not Available
Not enough data
7.9
126
Not enough data
Platform Interoperability
7.3(won by default)
25
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.3(won by default)
48
Not enough data
Campaign Management
8.3(won by default)
178
Not enough data
7.9(won by default)
168
Not enough data
8.3(won by default)
167
Not enough data
7.6(won by default)
138
Not enough data
8.3(won by default)
148
Not enough data
8.5(won by default)
127
Not enough data
8.2(won by default)
111
Not enough data
7.8(won by default)
113
Not enough data
8.2(won by default)
146
Not enough data
7.7(won by default)
137
Not enough data
7.8(won by default)
112
Not enough data
Feature Not Available
Not enough data
7.5(won by default)
97
Not enough data
Targeting
8.6(won by default)
183
Not enough data
8.9(won by default)
179
Not enough data
8.2(won by default)
148
Not enough data
8.0(won by default)
129
Not enough data
Platform
8.3(won by default)
142
Not enough data
7.6(won by default)
142
Not enough data
8.7(won by default)
163
Not enough data
8.6(won by default)
167
Not enough data
8.3(won by default)
135
Not enough data
7.9(won by default)
137
Not enough data
8.1(won by default)
126
Not enough data
Feature Not Available
Not enough data
7.9(won by default)
126
Not enough data
Lead Intelligence
7.8
10
Not enough data
7.2
10
Not enough data
7.0
11
Not enough data
7.1
11
Not enough data
7.0
10
Not enough data
Agentic AI - Lead Intelligence
6.9
6
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
178
Not enough data
7.9
168
Not enough data
8.3
167
Not enough data
7.6
138
Not enough data
8.3
148
Not enough data
8.5
127
Not enough data
8.2
111
Not enough data
7.8
113
Not enough data
8.2
146
Not enough data
7.7
137
Not enough data
7.8
112
Not enough data
Feature Not Available
Not enough data
7.5
97
Not enough data
Targeting
8.6
183
Not enough data
8.9
179
Not enough data
8.2
148
Not enough data
8.0
129
Not enough data
Demand Side Platforms
9.0
7
Not enough data
8.3
7
Not enough data
8.1
6
Not enough data
Platform
8.3
142
Not enough data
7.6
142
Not enough data
8.7
163
Not enough data
8.6
167
Not enough data
8.3
135
Not enough data
7.9
137
Not enough data
8.1
126
Not enough data
Feature Not Available
Not enough data
7.9
126
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
9.0
5
Not enough data
9.3
5
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
5.3
5
Not enough data
4.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
Lead Intelligence
8.3
62
8.4
48
8.4
77
8.6
49
7.6
59
8.4
48
Lead Management
8.6
71
8.5
48
7.8
49
7.6
41
8.4
57
8.7
48
Marketing Campaigns
7.8
48
8.0
41
7.3
40
7.8
34
7.8
42
8.0
42
8.1
42
7.7
36
8.1
47
8.2
36
Data Availability - Marketing Account Intelligence
7.1
11
8.5
13
Data Accuracy - Marketing Account Intelligence
7.0
11
8.1
13
Agentic AI - Account-Based Analytics
6.9
18
Not enough data
7.1
18
Not enough data
6.8
18
Not enough data
6.7
17
Not enough data
6.6
18
Not enough data
Lead Intelligence
8.0
111
8.4
52
8.3
129
8.8
57
7.4
109
8.2
56
Lead Management
8.3
123
8.3
57
7.8
102
7.3
47
8.4
124
8.2
58
Marketing Campaigns
7.8
107
7.8
48
7.4
94
6.8
39
7.6
110
7.4
51
7.5
101
7.0
40
7.5
111
7.1
47
8.3
119
7.6
46
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
6.7
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll ABM (Formerly RollWorks) and Madison Logic Platform are categorized as Account-Based Advertising, Account-Based Orchestration Platforms, Buyer Intent Data Providers, Account-Based Analytics, Marketing Account Intelligence, and Account Data Management
Unique Categories
AdRoll ABM (Formerly RollWorks) is categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Customer Data Platform (CDP), Lead Intelligence, Visitor Identification, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Social Media Advertising, Display Advertising, and Sales Intelligence
Madison Logic Platform has no unique categories
Reviews
Reviewers' Company Size
AdRoll ABM (Formerly RollWorks)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Madison Logic Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.1%
Information Technology and Services
15.1%
Marketing and Advertising
11.9%
Financial Services
5.2%
Hospital & Health Care
2.8%
Other
37.9%
Information Technology and Services
23.3%
Computer Software
20.4%
Marketing and Advertising
20.0%
Financial Services
5.0%
Computer & Network Security
2.5%
Other
28.7%
Alternatives
Discussions
Check out our help center!
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
https://help.rollworks.com/Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks performance,...Read more
When is full HubSpot Integration coming?
1 Comment
EC
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
Madison Logic Platform has no discussions with answers
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