# Madgicx vs MediaMath by Infillion Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Madgicx excels in user satisfaction, reflected in its higher overall ratings and a robust G2 Score, making it a preferred choice for those seeking a reliable advertising platform.
- **Users say** that MediaMath by Infillion offers impressive flexibility and transparency in campaign management, particularly highlighting its ability to provide detailed reports on media spend, which helps advertisers maintain control over their budgets.
- **Reviewers mention** that Madgicx's audience intelligence tools are a standout feature, allowing users to gain deep insights into audience engagement and optimize their campaigns effectively, which is particularly beneficial for small businesses.
- **According to verified reviews** , MediaMath by Infillion is praised for its omni-channel capabilities, enabling advertisers to reach the same target audience across multiple touchpoints, enhancing reach and frequency for campaigns.
- **Users highlight** that Madgicx's AI-driven suggestions and automation features significantly reduce the time spent on manual adjustments, making it easier for marketers to focus on strategy rather than routine tasks.
- **G2 reviewers note** that while MediaMath by Infillion has a solid feature set, it faces challenges in user experience compared to Madgicx, particularly in areas like ease of setup and overall usability, which are critical for day-to-day operations.



| | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 3.9 out of 5 | 
| **Total Reviews** | 216 | 126 | 
| **Largest Market Segment** | Small-Business (83.3% of reviews) | Mid-Market (50.0% of reviews) | 
| **Entry Level Price** | Starting at $99.00 Per Month | No pricing available | 

---
## Top Pros & Cons

### Madgicx

Pros:
- Ease of Use (40 reviews)
- Efficiency (35 reviews)

Cons:
- Learning Curve (27 reviews)
- Learning Difficulty (19 reviews)

### MediaMath by Infillion

Pros:
- Ad Management (1 reviews)
- Advertising Management (1 reviews)

Cons:
- Complexity (1 reviews)
- Complex Setup (1 reviews)

---
## Ratings Comparison
| Rating | Madgicx | MediaMath by Infillion | 
|---|---|---|
  | **Meets Requirements** | 8.9 (134 reviews) | 7.7 (110 reviews) | 
  | **Ease of Use** | 8.5 (135 reviews) | 7.5 (108 reviews) | 
  | **Ease of Setup** | 8.5 (86 reviews) | 7.5 (55 reviews) | 
  | **Ease of Admin** | 9.0 (56 reviews) | 7.7 (49 reviews) | 
  | **Quality of Support** | 9.2 (134 reviews) | 8.0 (110 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.5 (57 reviews) | 8.2 (56 reviews) | 
  | **Product Direction (% positive)** | 8.7 (117 reviews) | 8.1 (108 reviews) | 

---
## Pricing

### Madgicx

#### Entry-Level Pricing

Plan: Madgicx Pro

Price: Starting at $99.00 Per Month

Description: The ultimate plan if you wish to enjoy everything Madgicx offers and leverage the most cutting-edge AI tech in all areas. The price of this plan is based on your ad spend.

Key Features:
- Ad management tools
- Automation tools
- Analytics tools

[Browse all 2 editions](https://www.g2.com/products/madgicx/pricing)

#### Free Trial

Yes

### MediaMath by Infillion

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **Madgicx** | N/A | N/A |
| **MediaMath by Infillion** | 7.6/10 | 108 |

#### Channel Functionality

| Feature | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **Display Functionality** | Not enough data | 8.2 (79 reviews) | 

#### Platform Interoperability

| Feature | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 

#### Agentic AI - Display Advertising

| Feature | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **Campaign Dashboard** | 8.7 (84 reviews) | 7.9 (93 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.8 (85 reviews) | 7.8 (95 reviews) ✓ Verified | 
| **Reach** | 8.4 (74 reviews) | 8.2 (83 reviews) | 
| **Bulk Editing** | 8.2 (71 reviews) | 6.7 (83 reviews) ✓ Verified | 
| **Batch Uploading** | 8.1 (64 reviews) | 7.1 (77 reviews) ✓ Verified | 
| **Brand Safety** | 8.5 (59 reviews) | 7.6 (75 reviews) | 
| **Fraud Protection** | 8.3 (57 reviews) | 7.3 (74 reviews) | 
| **Frequency Capping** | 8.4 (63 reviews) | 8.0 (83 reviews) | 
| **Budget Pacing** | 8.6 (69 reviews) | 8.0 (94 reviews) ✓ Verified | 
| **Creative Optimization** | 8.5 (78 reviews) | 7.3 (83 reviews) ✓ Verified | 
| **Rich Media Capabilties** | Feature Not Available | 7.1 (64 reviews) ✓ Verified | 
| **In-App Ads** | 8.2 (54 reviews) | 7.4 (26 reviews) | 
| **Mobile Rich Media Capabilities** | Feature Not Available | 7.2 (27 reviews) | 

#### Targeting

| Feature | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **Targeting** | 8.8 (82 reviews) | 8.3 (95 reviews) ✓ Verified | 
| **Retargeting** | 8.7 (74 reviews) | 8.5 (91 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.6 (69 reviews) | 8.1 (90 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.5 (67 reviews) | 7.9 (76 reviews) | 

#### Platform

| Feature | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **API / Integrations** | Feature Not Available | 7.3 (68 reviews) ✓ Verified | 
| **Custom Reports** | 8.2 (68 reviews) | 7.2 (84 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Feature Not Available | 8.0 (82 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.5 (77 reviews) | 7.6 (91 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.5 (67 reviews) | 7.6 (75 reviews) ✓ Verified | 
| **Customization** | 8.4 (67 reviews) | 7.1 (75 reviews) ✓ Verified | 
| **Workflow Capability** | Feature Not Available | 7.0 (75 reviews) ✓ Verified | 
| **Internationalization** | 8.5 (60 reviews) | 7.7 (57 reviews) ✓ Verified | 
| **Notifications** | Feature Not Available | 6.9 (75 reviews) ✓ Verified | 

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **Madgicx** | N/A | N/A |
| **MediaMath by Infillion** | 7.6/10 | 21 |

#### Data Integration

| Feature | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **1st-Party Data Integration** | Not enough data | 8.4 (16 reviews) | 
| **2nd-Party Data Integration** | Not enough data | 7.7 (11 reviews) | 
| **3rd-Party Data Integration** | Not enough data | 8.4 (16 reviews) | 
| **Offline Data Integration** | Not enough data | 7.2 (9 reviews) | 
| **Mobile Data Integration** | Not enough data | 7.7 (10 reviews) | 
| **Data Export Tools** | Not enough data | Feature Not Available | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Data Analysis & Optimization

| Feature | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **Audience Segmentation** | Not enough data | 8.2 (19 reviews) | 
| **Recommendations** | Not enough data | 6.6 (19 reviews) | 
| **Standard Dashboards** | Not enough data | 7.5 (17 reviews) | 
| **Custom Reports** | Not enough data | 6.3 (18 reviews) | 

#### Platform

| Feature | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **Data Permissions** | Not enough data | 6.9 (15 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.2 (17 reviews) | 
| **Performance and Reliability** | Not enough data | Feature Not Available | 
| **Enterprise Scalability** | Not enough data | 8.0 (14 reviews) | 
| **Internationalization** | Not enough data | 8.0 (11 reviews) | 

### Mobile Attribution

| Product | Score | Reviews |
|---|---|---|
| **Madgicx** | 8.9/10 | 9 |
| **MediaMath by Infillion** | N/A | N/A |

#### Platform Basics

| Feature | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **Attribution Windows** | 9.0 (8 reviews) | Not enough data | 
| **Retargeting Attribution** | 8.8 (8 reviews) | Not enough data | 
| **Validation Rules** | 9.0 (8 reviews) | Not enough data | 
| **Cross-platform attribution** | 9.0 (8 reviews) | Not enough data | 
| **Fraud Detection** | 9.0 (8 reviews) | Not enough data | 
| **Post-Fraud Attribution** | 8.8 (7 reviews) | Not enough data | 

#### Platform Data

| Feature | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **Uninstall Metrics** | 9.2 (8 reviews) | Not enough data | 
| **Retention Metrics** | 8.6 (7 reviews) | Not enough data | 
| **Analytics Dashboard** | 8.8 (8 reviews) | Not enough data | 
| **Cross-channel insights** | 9.0 (8 reviews) | Not enough data | 
| **Custom Dashboards** | 9.0 (8 reviews) | Not enough data | 
| **Data Segmentation** | 8.8 (7 reviews) | Not enough data | 

#### Agentic AI - Value Selling Tools

| Feature | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **Madgicx** | 7.6/10 | 11 |
| **MediaMath by Infillion** | N/A | N/A |

#### Attribution Modeling

| Feature | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **Single-Touch Attribution** | 7.1 (8 reviews) | Not enough data | 
| **Multi-Touch Attribution** | 7.8 (9 reviews) | Not enough data | 
| **Algorithmic Attribution** | 7.8 (9 reviews) | Not enough data | 
| **Cross-Device Attribution** | 7.5 (8 reviews) | Not enough data | 
| **Offline Attribution** | 7.6 (9 reviews) | Not enough data | 
| **Custom Attribution** | 7.8 (9 reviews) | Not enough data | 

#### Agentic AI - Attribution

| Feature | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Marketing

| Feature | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **B2B Attribution** | 7.4 (9 reviews) | Not enough data | 
| **B2C Attribution** | 7.6 (9 reviews) | Not enough data | 
| **Marketing Channels** | 7.8 (9 reviews) | Not enough data | 
| **Integrations** | 7.6 (9 reviews) | Not enough data | 

#### Reporting

| Feature | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **Dashboards** | 7.6 (9 reviews) | Not enough data | 
| **Data Visualizations** | 7.5 (8 reviews) | Not enough data | 
| **Custom Reporting** | 7.6 (9 reviews) | Not enough data | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **Madgicx** | N/A | N/A |
| **MediaMath by Infillion** | 7.5/10 | 108 |

#### Platform Interoperability

| Feature | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 

#### Mobile Functionality

| Feature | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **Mobile Functionality** | Not enough data | 7.3 (43 reviews) | 

#### Agentic AI - Mobile Advertising

| Feature | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **Campaign Dashboard** | 8.7 (84 reviews) | 7.9 (93 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.8 (85 reviews) | 7.8 (95 reviews) ✓ Verified | 
| **Reach** | 8.4 (74 reviews) | 8.2 (83 reviews) | 
| **Bulk Editing** | 8.2 (71 reviews) | 6.7 (83 reviews) ✓ Verified | 
| **Batch Uploading** | 8.1 (64 reviews) | 7.1 (77 reviews) ✓ Verified | 
| **Brand Safety** | 8.5 (59 reviews) | 7.6 (75 reviews) | 
| **Fraud Protection** | 8.3 (57 reviews) | 7.3 (74 reviews) | 
| **Frequency Capping** | 8.4 (63 reviews) | 8.0 (83 reviews) | 
| **Budget Pacing** | 8.6 (69 reviews) | 8.0 (94 reviews) ✓ Verified | 
| **Creative Optimization** | 8.5 (78 reviews) | 7.3 (83 reviews) ✓ Verified | 
| **Rich Media Capabilties** | Feature Not Available | 7.1 (64 reviews) ✓ Verified | 
| **In-App Ads** | 8.2 (54 reviews) | 7.4 (26 reviews) | 
| **Mobile Rich Media Capabilities** | Feature Not Available | 7.2 (27 reviews) | 

#### Targeting

| Feature | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **Targeting** | 8.8 (82 reviews) | 8.3 (95 reviews) ✓ Verified | 
| **Retargeting** | 8.7 (74 reviews) | 8.5 (91 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.6 (69 reviews) | 8.1 (90 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.5 (67 reviews) | 7.9 (76 reviews) | 

#### Mobile

| Feature | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **Mobile Tracking** | Not enough data | 7.1 (40 reviews) | 
| **In-App Ads** | 8.2 (54 reviews) | 7.4 (26 reviews) | 
| **Mobile Rich Media Capabilities** | Feature Not Available | 7.2 (27 reviews) | 

#### Platform

| Feature | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **API / Integrations** | Feature Not Available | 7.3 (68 reviews) ✓ Verified | 
| **Custom Reports** | 8.2 (68 reviews) | 7.2 (84 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Feature Not Available | 8.0 (82 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.5 (77 reviews) | 7.6 (91 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.5 (67 reviews) | 7.6 (75 reviews) ✓ Verified | 
| **Customization** | 8.4 (67 reviews) | 7.1 (75 reviews) ✓ Verified | 
| **Workflow Capability** | Feature Not Available | 7.0 (75 reviews) ✓ Verified | 
| **Internationalization** | 8.5 (60 reviews) | 7.7 (57 reviews) ✓ Verified | 
| **Notifications** | Feature Not Available | 6.9 (75 reviews) ✓ Verified | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **Madgicx** | N/A | N/A |
| **MediaMath by Infillion** | 7.5/10 | 107 |

#### Platform Interoperability

| Feature | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 

#### Video Functionality

| Feature | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **Video Functionality** | Not enough data | 7.4 (38 reviews) | 

#### Agentic AI - Video Advertising

| Feature | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **Campaign Dashboard** | 8.7 (84 reviews) | 7.9 (93 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.8 (85 reviews) | 7.8 (95 reviews) ✓ Verified | 
| **Reach** | 8.4 (74 reviews) | 8.2 (83 reviews) | 
| **Bulk Editing** | 8.2 (71 reviews) | 6.7 (83 reviews) ✓ Verified | 
| **Batch Uploading** | 8.1 (64 reviews) | 7.1 (77 reviews) ✓ Verified | 
| **Brand Safety** | 8.5 (59 reviews) | 7.6 (75 reviews) | 
| **Fraud Protection** | 8.3 (57 reviews) | 7.3 (74 reviews) | 
| **Frequency Capping** | 8.4 (63 reviews) | 8.0 (83 reviews) | 
| **Budget Pacing** | 8.6 (69 reviews) | 8.0 (94 reviews) ✓ Verified | 
| **Creative Optimization** | 8.5 (78 reviews) | 7.3 (83 reviews) ✓ Verified | 
| **Rich Media Capabilties** | Feature Not Available | 7.1 (64 reviews) ✓ Verified | 
| **In-App Ads** | 8.2 (54 reviews) | 7.4 (26 reviews) | 
| **Mobile Rich Media Capabilities** | Feature Not Available | 7.2 (27 reviews) | 

#### Targeting

| Feature | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **Targeting** | 8.8 (82 reviews) | 8.3 (95 reviews) ✓ Verified | 
| **Retargeting** | 8.7 (74 reviews) | 8.5 (91 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.6 (69 reviews) | 8.1 (90 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.5 (67 reviews) | 7.9 (76 reviews) | 

#### Platform

| Feature | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **API / Integrations** | Feature Not Available | 7.3 (68 reviews) ✓ Verified | 
| **Custom Reports** | 8.2 (68 reviews) | 7.2 (84 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Feature Not Available | 8.0 (82 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.5 (77 reviews) | 7.6 (91 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.5 (67 reviews) | 7.6 (75 reviews) ✓ Verified | 
| **Customization** | 8.4 (67 reviews) | 7.1 (75 reviews) ✓ Verified | 
| **Workflow Capability** | Feature Not Available | 7.0 (75 reviews) ✓ Verified | 
| **Internationalization** | 8.5 (60 reviews) | 7.7 (57 reviews) ✓ Verified | 
| **Notifications** | Feature Not Available | 6.9 (75 reviews) ✓ Verified | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Madgicx** | 8.5/10 | 111 |
| **MediaMath by Infillion** | 7.5/10 | 107 |

#### Platform Interoperability

| Feature | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **Close Ecosystem API** | 8.1 (45 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **Autonomous Task Execution** | 8.9 (16 reviews) | Not enough data | 
| **Multi-step Planning** | 8.3 (14 reviews) | Not enough data | 
| **Cross-system Integration** | 8.7 (13 reviews) | Not enough data | 
| **Adaptive Learning** | 8.5 (16 reviews) | Not enough data | 
| **Proactive Assistance** | 8.5 (12 reviews) | Not enough data | 
| **Decision Making** | 8.8 (15 reviews) | Not enough data | 

#### Social Functionality

| Feature | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **Social Functionality** | 8.4 (77 reviews) | Feature Not Available | 

#### Campaign Management

| Feature | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **Campaign Dashboard** | 8.7 (84 reviews) | 7.9 (93 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.8 (85 reviews) | 7.8 (95 reviews) ✓ Verified | 
| **Reach** | 8.4 (74 reviews) | 8.2 (83 reviews) | 
| **Bulk Editing** | 8.2 (71 reviews) | 6.7 (83 reviews) ✓ Verified | 
| **Batch Uploading** | 8.1 (64 reviews) | 7.1 (77 reviews) ✓ Verified | 
| **Brand Safety** | 8.5 (59 reviews) | 7.6 (75 reviews) | 
| **Fraud Protection** | 8.3 (57 reviews) | 7.3 (74 reviews) | 
| **Frequency Capping** | 8.4 (63 reviews) | 8.0 (83 reviews) | 
| **Budget Pacing** | 8.6 (69 reviews) | 8.0 (94 reviews) ✓ Verified | 
| **Creative Optimization** | 8.5 (78 reviews) | 7.3 (83 reviews) ✓ Verified | 
| **Rich Media Capabilties** | Feature Not Available | 7.1 (64 reviews) ✓ Verified | 
| **In-App Ads** | 8.2 (54 reviews) | 7.4 (26 reviews) | 
| **Mobile Rich Media Capabilities** | Feature Not Available | 7.2 (27 reviews) | 

#### Targeting

| Feature | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **Targeting** | 8.8 (82 reviews) | 8.3 (95 reviews) ✓ Verified | 
| **Retargeting** | 8.7 (74 reviews) | 8.5 (91 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.6 (69 reviews) | 8.1 (90 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.5 (67 reviews) | 7.9 (76 reviews) | 

#### Platform

| Feature | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **API / Integrations** | Feature Not Available | 7.3 (68 reviews) ✓ Verified | 
| **Custom Reports** | 8.2 (68 reviews) | 7.2 (84 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Feature Not Available | 8.0 (82 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.5 (77 reviews) | 7.6 (91 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.5 (67 reviews) | 7.6 (75 reviews) ✓ Verified | 
| **Customization** | 8.4 (67 reviews) | 7.1 (75 reviews) ✓ Verified | 
| **Workflow Capability** | Feature Not Available | 7.0 (75 reviews) ✓ Verified | 
| **Internationalization** | 8.5 (60 reviews) | 7.7 (57 reviews) ✓ Verified | 
| **Notifications** | Feature Not Available | 6.9 (75 reviews) ✓ Verified | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **Madgicx** | N/A | N/A |
| **MediaMath by Infillion** | 7.5/10 | 107 |

#### Demand Side Platforms

| Feature | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **Cross Channel Capabilities ** | Not enough data | Not enough data | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **Campaign Dashboard** | 8.7 (84 reviews) | 7.9 (93 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.8 (85 reviews) | 7.8 (95 reviews) ✓ Verified | 
| **Reach** | 8.4 (74 reviews) | 8.2 (83 reviews) | 
| **Bulk Editing** | 8.2 (71 reviews) | 6.7 (83 reviews) ✓ Verified | 
| **Batch Uploading** | 8.1 (64 reviews) | 7.1 (77 reviews) ✓ Verified | 
| **Brand Safety** | 8.5 (59 reviews) | 7.6 (75 reviews) | 
| **Fraud Protection** | 8.3 (57 reviews) | 7.3 (74 reviews) | 
| **Frequency Capping** | 8.4 (63 reviews) | 8.0 (83 reviews) | 
| **Budget Pacing** | 8.6 (69 reviews) | 8.0 (94 reviews) ✓ Verified | 
| **Creative Optimization** | 8.5 (78 reviews) | 7.3 (83 reviews) ✓ Verified | 
| **Rich Media Capabilties** | Feature Not Available | 7.1 (64 reviews) ✓ Verified | 
| **In-App Ads** | 8.2 (54 reviews) | 7.4 (26 reviews) | 
| **Mobile Rich Media Capabilities** | Feature Not Available | 7.2 (27 reviews) | 

#### Targeting

| Feature | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **Targeting** | 8.8 (82 reviews) | 8.3 (95 reviews) ✓ Verified | 
| **Retargeting** | 8.7 (74 reviews) | 8.5 (91 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.6 (69 reviews) | 8.1 (90 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.5 (67 reviews) | 7.9 (76 reviews) | 

#### Demand Side Platforms

| Feature | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **Machine Learning Optimization** | Not enough data | 8.2 (57 reviews) ✓ Verified | 
| **Estimate and Projections** | Not enough data | 6.9 (58 reviews) ✓ Verified | 
| **Cross-Device Capabilities** | Not enough data | 6.9 (43 reviews) ✓ Verified | 

#### Platform

| Feature | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **API / Integrations** | Feature Not Available | 7.3 (68 reviews) ✓ Verified | 
| **Custom Reports** | 8.2 (68 reviews) | 7.2 (84 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Feature Not Available | 8.0 (82 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.5 (77 reviews) | 7.6 (91 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.5 (67 reviews) | 7.6 (75 reviews) ✓ Verified | 
| **Customization** | 8.4 (67 reviews) | 7.1 (75 reviews) ✓ Verified | 
| **Workflow Capability** | Feature Not Available | 7.0 (75 reviews) ✓ Verified | 
| **Internationalization** | 8.5 (60 reviews) | 7.7 (57 reviews) ✓ Verified | 
| **Notifications** | Feature Not Available | 6.9 (75 reviews) ✓ Verified | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **Madgicx** | N/A | N/A |
| **MediaMath by Infillion** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Madgicx** | N/A | N/A |
| **MediaMath by Infillion** | N/A | N/A |

#### Marketing Distribution

| Feature | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)

**Unique to Madgicx (2):** [Attribution Software](https://www.g2.com/categories/attribution), [Mobile Attribution Platforms](https://www.g2.com/categories/mobile-attribution)

**Unique to MediaMath by Infillion (6):** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Video Advertising Software](https://www.g2.com/categories/video-advertising)


---
## Reviewer Demographics

### By Company Size

| Segment | Madgicx | MediaMath by Infillion | 
|---|---|---|
| **Small-Business** | 83.3% | 26.7% | 
| **Mid-Market** | 14.1% | 50.0% | 
| **Enterprise** | 2.6% | 23.3% | 

### By Industry

#### Madgicx

- **Marketing and Advertising:** 22.3%
- **Apparel & Fashion:** 12.0%
- **Retail:** 9.1%
- **Health, Wellness and Fitness:** 6.3%
- **Computer Software:** 3.4%
- **Cosmetics:** 2.9%
- **Automotive:** 2.3%
- **Arts and Crafts:** 2.3%
- **Education Management:** 2.3%
- **Luxury Goods & Jewelry:** 2.3%
- **Other:** 34.9%

#### MediaMath by Infillion

- **Marketing and Advertising:** 64.1%
- **Internet:** 16.2%
- **Gambling & Casinos:** 1.7%
- **Information Technology and Services:** 1.7%
- **Insurance:** 1.7%
- **Online Media:** 1.7%
- **Publishing:** 1.7%
- **Retail:** 1.7%
- **Pharmaceuticals:** 0.9%
- **Public Relations and Communications:** 0.9%
- **Other:** 7.7%

---
## Alternatives

### Alternatives to Madgicx

- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (785 reviews)
- [Smartly](https://www.g2.com/products/smartly/reviews) — 4.4/5 stars (473 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14868 reviews)
- [Triple Whale](https://www.g2.com/products/triple-whale/reviews) — 4.5/5 stars (481 reviews)
- [AdEspresso by Hootsuite](https://www.g2.com/products/adespresso-by-hootsuite/reviews) — 3.6/5 stars (74 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4018 reviews)
- [Adzooma](https://www.g2.com/products/adzooma/reviews) — 4.3/5 stars (18 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14725 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1456 reviews)
- [AdCreative.ai](https://www.g2.com/products/adcreative-ai/reviews) — 4.3/5 stars (792 reviews)

### Alternatives to MediaMath by Infillion

- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1456 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (785 reviews)
- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (242 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) — 3.8/5 stars (86 reviews)
- [TubeMogul](https://www.g2.com/products/tubemogul/reviews) — 3.5/5 stars (32 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (188 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (875 reviews)
- [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) — 3.6/5 stars (181 reviews)

---
## Top Discussions

### Madgicx

- Title: [When will you be rolling out the Content Creator directly in Madgicx?](https://www.g2.com/discussions/39920-when-will-you-be-rolling-out-the-content-creator-directly-in-madgicx) — 3 comments, 1 upvote
  > **Top comment:** "Yeah we're working on it, still don't have exact ETA but it will be released in a few months! Expect end of Q2"
- Title: [How do you manage the clutter of advanced reports and manual refinement without losing time every week?](https://www.g2.com/discussions/how-do-you-manage-the-clutter-of-advanced-reports-and-manual-refinement-without-losing-time-every-week) — 1 comment
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">Try setting up Madgicx's automation to turn off ads at bad hours discovered through Auction Analytics and turn them..."
- Title: [What are you doing when data flow, event tracking, or slow insights hold back your campaign decisions?](https://www.g2.com/discussions/what-are-you-doing-when-data-flow-event-tracking-or-slow-insights-hold-back-your-campaign-decisions) — 1 comment
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">Have you explored using Madgicx's AI Ad Generator? You can select high-performing ads from the 'My Creatives' tab and..."
- Title: [Has anyone else run into confusing trials, renewals, or refund hurdles with Madgicx billing?](https://www.g2.com/discussions/has-anyone-else-run-into-confusing-trials-renewals-or-refund-hurdles-with-madgicx-billing) — 1 comment
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">For creative testing, Madgicx recommends running tests for at least 7 days to account for weekly patterns and aiming..."
- Title: [How are you handling the pricing jump when managing smaller ad spends or early‑stage clients?](https://www.g2.com/discussions/how-are-you-handling-the-pricing-jump-when-managing-smaller-ad-spends-or-early-stage-clients) — 1 comment
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">Have you tried setting up stop-loss automation in Madgicx? You can configure rules to automatically pause..."

### MediaMath by Infillion

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/madgicx-vs-mediamath-by-infillion)