Introducing G2.ai, the future of software buying.Try now
Compare MadCap Flare and Optimizely Content Management System 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Kontent.ai
Visit Website
At a Glance
Market Segments
Mid-Market (53.1% of reviews)
Mid-Market (46.7% of reviews)
Entry-Level Pricing
Contact Us Per Year
No pricing available
MadCap Flare
Star Rating
(485)4.4 out of 5
Market Segments
Mid-Market (53.1% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Free Trial is available
Learn more about MadCap FlareOptimizely Content Management System
Star Rating
(196)4.0 out of 5
Market Segments
Mid-Market (46.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Optimizely Content Management SystemSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that while both Optimizely and MadCap Flare offer robust content authoring capabilities, MadCap Flare excels with a score of 9.3 compared to Optimizely's 8.3. Reviewers mention that Flare's advanced features like conditional text and topic-based authoring significantly enhance the content creation process.
- Reviewers mention that MadCap Flare's rich text editor is superior, scoring 9.2 against Optimizely's 8.0. Users appreciate Flare's intuitive interface and formatting options, which streamline the editing process, making it easier to create visually appealing content.
- Users on G2 highlight that MadCap Flare's approval process and content scheduling features both score 8.5, outperforming Optimizely's 7.7 and 7.9 respectively. Reviewers say that Flare's workflow management tools facilitate smoother collaboration among teams, ensuring timely content delivery.
- Reviewers mention that MadCap Flare shines in asset management with a score of 8.3, while Optimizely scores 7.6. Users report that Flare's ability to manage multimedia assets effectively enhances their content strategy, allowing for better organization and retrieval of resources.
- Users report that MadCap Flare's internal search functionality is notably better, scoring 8.1 compared to Optimizely's 6.9. Reviewers say that Flare's search capabilities make it easier for users to find relevant content quickly, improving overall efficiency.
- G2 users highlight that both products have strong user community support, but MadCap Flare scores higher at 8.2 versus Optimizely's 7.2. Reviewers mention that Flare's community provides valuable resources and shared experiences, enhancing user engagement and learning opportunities.
Pricing
Entry-Level Pricing
MadCap Flare
Subscription
Contact Us
Per Year
Includes Maintenance and Support
- Free Product Upgrades and Updates
- Unlimited Email and Phone Support
- Free Web-based MadCap Flare Introductory Training
Optimizely Content Management System
No pricing availableFree Trial
MadCap Flare
Free Trial is available
Optimizely Content Management System
No trial information availableRatings
Meets Requirements
8.6
402
8.2
168
Ease of Use
7.4
402
7.9
170
Ease of Setup
7.9
300
7.3
125
Ease of Admin
8.0
288
7.5
109
Quality of Support
8.6
376
7.8
149
Has the product been a good partner in doing business?
8.9
290
8.1
98
Product Direction (% positive)
7.6
370
7.8
156
Features by Category
Content
9.3
56
8.3
143
|
Verified
9.2
52
8.0
143
|
Verified
8.8
47
8.0
137
|
Verified
8.5
26
7.2
135
|
Verified
8.2
26
7.7
127
|
Verified
8.5
21
7.9
135
|
Verified
8.3
37
7.6
136
|
Verified
8.1
51
6.9
139
|
Verified
8.9
51
7.9
134
|
Verified
Design
7.8
50
6.4
119
|
Verified
7.8
29
7.1
123
|
Verified
7.9
42
7.5
120
|
Verified
8.4
50
7.8
130
|
Verified
Platform
8.3
45
7.2
126
8.3
27
7.7
131
8.5
47
7.8
133
|
Verified
8.4
33
8.0
137
|
Verified
8.7
35
8.2
116
|
Verified
8.4
26
8.2
120
|
Verified
7.8
27
6.9
125
|
Verified
7.6
23
7.7
125
|
Verified
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
7.3
13
Not enough data
6.3
12
Not enough data
7.2
13
Management
Not enough data
7.6
14
Not enough data
8.3
14
Not enough data
7.7
13
Support
Not enough data
7.4
14
Not enough data
7.8
12
Not enough data
7.4
13
Publishing
Not enough data
8.2
14
Not enough data
8.8
14
Not enough data
6.4
14
Development
Not enough data
7.8
15
Not enough data
7.7
14
Not enough data
7.4
14
Not enough data
7.9
15
Analytics
Not enough data
8.2
15
Not enough data
8.0
15
Agentic AI - Headless CMS
Not enough data
Not enough data
Design
7.5
88
Not enough data
8.0
87
Not enough data
7.8
73
Not enough data
Collaboration
7.9
75
Not enough data
7.2
61
Not enough data
File Types
8.7
97
Not enough data
7.5
91
Not enough data
9.1
87
Not enough data
Edit & Revise
8.5
77
Not enough data
8.1
59
Not enough data
8.7
96
Not enough data
Integrate & Embed
6.7
31
Not enough data
8.7
57
Not enough data
8.3
44
Not enough data
Operating System
8.7
101
Not enough data
4.5
17
Not enough data
4.2
13
Not enough data
Generative AI
5.7
7
Not enough data
5.2
7
Not enough data
5.2
7
Not enough data
5.5
7
Not enough data
5.5
7
Not enough data
Agentic AI - Document Creation
Not enough data
Not enough data
Categories
Categories
Shared Categories
MadCap Flare and Optimizely Content Management System are categorized as Web Content Management
Unique Categories
MadCap Flare is categorized as Help Authoring Tool (HAT) and Document Creation
Optimizely Content Management System is categorized as Headless CMS and WebOps Platforms
Reviews
Reviewers' Company Size
MadCap Flare
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely Content Management System
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
36.6%
Information Technology and Services
15.2%
Writing and Editing
3.4%
Computer & Network Security
3.4%
Financial Services
2.5%
Other
38.9%
Information Technology and Services
19.0%
Computer Software
8.9%
Marketing and Advertising
5.6%
Financial Services
5.6%
Higher Education
5.0%
Other
55.9%
Alternatives
Discussions
Is MadCap Flare cloud-based?
2 Comments
MM
MadCap Flare is not cloud-based per se. However, MadCap Central recently enabled cloud-based authoring that syncs up with Flare. Here's the link to their...Read more
How much is MadCap Central?
2 Comments
MM
MadCap is pretty transparent about their pricing plans, which you can find on there site at https://www.madcapsoftware.com/pricing/. The current rate for an...Read more
How long does it take to learn how to use MadCap Flare?
1 Comment
MM
For the very basic features like moving around the interface, adding topics, and creating targets (i.e., output), you can be productive within a couple of...Read more
Does Episerver offer product education?
2 Comments
EN
I am also interested in resolving this issue. Thank you for your request. Indeed, this product seems to me to be quite effective for learning. I also often...Read more
Is Episerver open source?
1 Comment
JB
The main product itself is closed source; however, there are open-source first and third-party addons.Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
