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Compare Mad Mimi and WhatCounts

See this
side-by-side comparison of Mad Mimi vs. WhatCounts
based on preference data from user reviews. Mad Mimi rates 4.3/5 stars with 47 reviews. By contrast, WhatCounts rates 3.4/5 stars with 14 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
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Mad Mimi
Mad Mimi
(47)
4.3 out of 5
Mad Mimi
WhatCounts
WhatCounts
(14)
3.4 out of 5
WhatCounts
Star Rating
Mad Mimi
Mad Mimi
WhatCounts
WhatCounts
Market Segments
Mad Mimi
Mad Mimi
Small-Business (76.7% of reviews)
WhatCounts
WhatCounts
Mid-Market (64.3% of reviews)
Entry Level Price
Mad Mimi
Mad Mimi
$1,049 per month
WhatCounts
WhatCounts
No pricing information available

Mad Mimi vs WhatCounts

When assessing the two solutions, reviewers found Mad Mimi easier to use, set up, and administer. However, reviewers preferred doing business with WhatCounts overall.

  • Reviewers felt that Mad Mimi meets the needs of their business better than WhatCounts.
  • When comparing quality of ongoing product support, reviewers felt that Mad Mimi is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of Mad Mimi over WhatCounts.
Categories
Shared Categories
Mad Mimi
Mad Mimi
WhatCounts
WhatCounts
Mad Mimi and WhatCounts are categorized as Email Marketing
Unique Categories
Mad Mimi
Mad Mimi has no unique categories
WhatCounts
WhatCounts is categorized as Email Deliverability, Personalization, and SMS Marketing
Pricing
Mad Mimi
Mad Mimi Pricing
Gold
$1,049per month
Silver
$199per month
Pro
$42per month
Basic
$10per month
Free Trial Unavailable
WhatCounts
WhatCounts Pricing
Free Trial Unavailable
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Ratings
Meets Requirements
Mad Mimi
Mad Mimi
8.3
Responses: 35
WhatCounts
WhatCounts
7.8
Responses: 12
Ease of Use
Mad Mimi
Mad Mimi
9.5
Responses: 35
WhatCounts
WhatCounts
6.7
Responses: 12
Ease of Setup
Mad Mimi
Mad Mimi
9.8
Responses: 14
WhatCounts
WhatCounts
8.3
Responses: 5
Ease of Admin
Mad Mimi
Mad Mimi
9.8
Responses: 14
WhatCounts
WhatCounts
8.7
Responses: 5
Quality of Support
Mad Mimi
Mad Mimi
8.0
Responses: 27
WhatCounts
WhatCounts
7.7
Responses: 11
Ease of Doing Business With
Mad Mimi
Mad Mimi
8.0
Responses: 11
WhatCounts
WhatCounts
8.3
Responses: 5
Product Direction (% positive)
Mad Mimi
Mad Mimi
7.3
Responses: 35
WhatCounts
WhatCounts
3.2
Responses: 12
Features
Email Marketing
Email and Mobile Preview
Mad Mimi
Mad Mimi
8.2
Responses: 33
Verified Feature
WhatCounts
WhatCounts
6.2
Responses: 7
Verified Feature
Manage Email Lists
Mad Mimi
Mad Mimi
8.5
Responses: 34
Verified Feature
WhatCounts
WhatCounts
7.6
Responses: 7
Verified Feature
High-Volume Sending
Mad Mimi
Mad Mimi
8.3
Responses: 28
Verified Feature
WhatCounts
WhatCounts
8.5
Responses: 8
Verified Feature
Building and Personalizing Emails
Mad Mimi
Mad Mimi
8.2
Responses: 34
Verified Feature
WhatCounts
WhatCounts
7.5
Responses: 8
Verified Feature
Sending Outbound Emails
Mad Mimi
Mad Mimi
8.8
Responses: 35
Verified Feature
WhatCounts
WhatCounts
7.5
Responses: 8
Verified Feature
Manage Email Deliverability
Mad Mimi
Mad Mimi
8.5
Responses: 34
Verified Feature
WhatCounts
WhatCounts
8.3
Responses: 7
Verified Feature
Automated Email Responses
Mad Mimi
Mad Mimi
8.6
Responses: 25
Verified Feature
WhatCounts
WhatCounts
8.3
Responses: 5
Verified Feature
Multi-user Account
Mad Mimi
Mad Mimi
7.7
Responses: 8
Verified Feature
WhatCounts
WhatCounts
Not enough data available
Surveys
Mad Mimi
Mad Mimi
7.1
Responses: 8
Verified Feature
WhatCounts
WhatCounts
Feature Not Available
Reporting & Analytics
A/B Testing
Mad Mimi
Mad Mimi
7.3
Responses: 21
Verified Feature
WhatCounts
WhatCounts
8.8
Responses: 8
Verified Feature
Basic Reporting
Mad Mimi
Mad Mimi
8.3
Responses: 33
Verified Feature
WhatCounts
WhatCounts
8.1
Responses: 7
Verified Feature
Platform
User, Role, and Access Management
Mad Mimi
Mad Mimi
7.8
Responses: 13
Verified Feature
WhatCounts
WhatCounts
Not enough data available
Internationalization
Mad Mimi
Mad Mimi
Feature Not Available
WhatCounts
WhatCounts
Not enough data available
Performance and Reliability
Mad Mimi
Mad Mimi
8.6
Responses: 16
Verified Feature
WhatCounts
WhatCounts
Not enough data available
Integration
Data Import & Export Tools
Mad Mimi
Mad Mimi
8.2
Responses: 13
Verified Feature
WhatCounts
WhatCounts
Not enough data available
Integration APIs
Mad Mimi
Mad Mimi
7.8
Responses: 6
Verified Feature
WhatCounts
WhatCounts
Not enough data available
Breadth of Partner Applications
Mad Mimi
Mad Mimi
7.9
Responses: 7
Verified Feature
WhatCounts
WhatCounts
Not enough data available
CRM Integration
Mad Mimi
Mad Mimi
Not enough data available
WhatCounts
WhatCounts
Not enough data available
Social Media Integration
Mad Mimi
Mad Mimi
Not enough data available
WhatCounts
WhatCounts
Not enough data available
E-Commerce Integration
Mad Mimi
Mad Mimi
Not enough data available
WhatCounts
WhatCounts
Not enough data available
Reviewers' Company Size
Reviewers of Mad Mimi were most often representing companies in the Small-Business segment, while reviewers for WhatCounts were more commonly in the Mid-Market segment.
Small-Business
(50 or fewer emp.)
Mad Mimi
Mad Mimi
76.7%
WhatCounts
WhatCounts
14.3%
Mid-Market
(51-1000 emp.)
Mad Mimi
Mad Mimi
20.9%
WhatCounts
WhatCounts
64.3%
Enterprise
(> 1000 emp.)
Mad Mimi
Mad Mimi
2.3%
WhatCounts
WhatCounts
21.4%
Reviewers' Industry
Mad Mimi
Mad Mimi Industry
Marketing and Advertising
14.0%
Entertainment
11.6%
Internet
9.3%
Health, Wellness and Fitness
9.3%
Real Estate
7.0%
Other
48.8%
WhatCounts
WhatCounts Industry
Newspapers
21.4%
Media Production
21.4%
Wireless
7.1%
Utilities
7.1%
Marketing and Advertising
7.1%
Other
35.7%
Reviews
Most Helpful Favorable Review
Mad Mimi
Lisa V.
Administrator in Arts and Crafts

I test drove several email services before deciding to go with Mad Mimi. They provide enough features to send a good looking email campaign, with a very intuitive interface. There aren't a bunch of bells and whistles, and you don't need to earn a Phd....

WhatCounts
G
Administrator in Internet

Pretty easy to work with. Easy to create segments.

Most Helpful Critical Review
Mad Mimi
G
User in Computer Software

I found that marketing automation and drip campaigns were a bit difficult to setup, and there wasn't a clear explanation of what was available in the free vs paid version.

WhatCounts
Stacy J.
User in Newspapers

Not easy to master! The product is not intuitive.

Discussions
Mad Mimi
Mad Mimi Discussions
Monty the Mongoose crying
Mad Mimi has no discussions with answers
WhatCounts
WhatCounts Discussions
Monty the Mongoose crying
WhatCounts has no discussions with answers
Screenshots
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