When assessing the two solutions, reviewers found Mad Mimi easier to use, set up, and administer. Reviewers also preferred doing business with Mad Mimi overall.
I test drove several email services before deciding to go with Mad Mimi. They provide enough features to send a good looking email campaign, with a very intuitive interface. There aren't a bunch of bells and whistles, and you don't need to earn a Phd....
I found that marketing automation and drip campaigns were a bit difficult to setup, and there wasn't a clear explanation of what was available in the free vs paid version.
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