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Compare M360 and Purple 
Featured Products
At a Glance
Market Segments
Small-Business (59.1% of reviews)
Mid-Market (46.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
M360
Star Rating
(23)4.7 out of 5
Market Segments
Small-Business (59.1% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about M360Purple
Star Rating
(39)4.1 out of 5
Market Segments
Mid-Market (46.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about PurpleM360 vs Purple
When assessing the two solutions, reviewers found M360 easier to use, set up, and administer. Reviewers also preferred doing business with M360 overall.
- Reviewers felt that M360 meets the needs of their business better than Purple.
- When comparing quality of ongoing product support, reviewers felt that M360 is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of M360 over Purple.
Pricing
Entry-Level Pricing
M360
No pricing availablePurple
No pricing availableFree Trial
M360
No trial information availablePurple
Free Trial is available
Ratings
Meets Requirements
9.4
13
8.8
28
Ease of Use
9.0
13
8.0
27
Ease of Setup
9.7
5
7.7
25
Ease of Admin
8.7
5
7.8
25
Quality of Support
9.5
14
8.1
27
Has the product been a good partner in doing business?
9.7
5
8.4
25
Product Direction (% positive)
10.0
12
7.8
26
Features by Category
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
URL Shortener
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Sales Room
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics - Digital Wayfinding
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Wayfinding
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.7
6
Not enough data
9.0
5
Not enough data
9.8
7
Not enough data
9.8
7
Not enough data
9.8
7
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
9.3
7
Not enough data
9.7
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Login Portal
Not enough data
8.1
13
Not enough data
8.3
11
Not enough data
8.6
11
Not enough data
7.8
6
WiFi Usage
Not enough data
7.6
7
Not enough data
8.1
7
Connectivity
Not enough data
8.3
10
Not enough data
9.0
12
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Mobile
Not enough data
Feature Not Available
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Retail Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
M360 and Purple are categorized as Location-Based Marketing
Unique Categories
M360 is categorized as SMS Marketing and URL Shortener
Purple is categorized as Digital Wayfinding, Guest Wi-Fi Providers, Visitor Behavior Intelligence, Retail Analytics, and Geofencing
Reviews
Reviewers' Company Size
M360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Purple
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
31.8%
Marketing and Advertising
22.7%
Entertainment
13.6%
Recreational Facilities and Services
4.5%
Mental Health Care
4.5%
Other
22.7%
Restaurants
9.4%
Marketing and Advertising
9.4%
Transportation/Trucking/Railroad
6.3%
Retail
6.3%
Leisure, Travel & Tourism
6.3%
Other
62.5%
Alternatives
Discussions
M360 has no discussions with answers
Which social media channels does Purple offer?
1 Comment
Official Response from Purple
Customers can currently log on through the use of the following Social Media platforms: Facebook, Twitter, Instagram, LinkedIn, and VKRead more
Which languages does Purple support?
1 Comment
Official Response from Purple
Purple supports 24 languages. For a full list, visit: https://support.purplewifi.net/en/support/solutions/articles/11000027792-which-languages-do-you-support
Read more
Which countries does Purple work in?
1 Comment
Official Response from Purple
Purple WiFi will work in any country, currently, there are users in over 125 countries.
Read more
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