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Compare Lytics and Zeotap CDP 
Featured Products
At a Glance
Market Segments
Mid-Market (57.6% of reviews)
Enterprise (42.6% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Lytics
Star Rating
(69)3.9 out of 5
Market Segments
Mid-Market (57.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 2 pricing plansZeotap CDP
Star Rating
(54)4.4 out of 5
Market Segments
Enterprise (42.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Zeotap CDPLytics vs Zeotap CDP
When assessing the two solutions, reviewers found Zeotap CDP easier to use, set up, and administer. Reviewers also preferred doing business with Zeotap CDP overall.
- Reviewers felt that Zeotap CDP meets the needs of their business better than Lytics.
- When comparing quality of ongoing product support, reviewers felt that Zeotap CDP is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Zeotap CDP over Lytics.
Pricing
Entry-Level Pricing
Lytics
Cloud Connect
Contact Us
With Lytics Cloud Connect, a reverse ETL solution, you can take customer data straight from your data warehouse and use it to create highly specific segments in your existing ad networks. Eliminate silos, gain better insights, and use those insights to improve marketing ROI. Activate your data warehouse with Cloud Connect.
- SQL Audience Builder
- Destinations
- Data warehouse connections
Zeotap CDP
No pricing availableFree Trial
Lytics
Free Trial is available
Zeotap CDP
No trial information availableRatings
Meets Requirements
7.6
61
8.7
40
Ease of Use
7.8
61
8.8
39
Ease of Setup
7.1
29
8.6
25
Ease of Admin
7.6
30
9.1
25
Quality of Support
8.1
60
9.4
40
Has the product been a good partner in doing business?
8.0
30
8.8
25
Product Direction (% positive)
7.8
58
8.4
37
Features by Category
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
9.1
15
|
Verified
8.5
28
8.0
16
|
Verified
8.0
26
8.0
16
|
Verified
Feature Not Available
8.2
16
|
Verified
7.7
22
Intelligence
8.2
15
|
Verified
Feature Not Available
7.7
15
|
Verified
7.0
23
8.6
13
|
Verified
7.3
22
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Lytics and Zeotap CDP are categorized as Identity Resolution and Customer Data Platform (CDP)
Unique Categories
Zeotap CDP has no unique categories
Reviews
Reviewers' Company Size
Lytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zeotap CDP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Publishing
31.8%
Marketing and Advertising
10.6%
Financial Services
10.6%
Media Production
7.6%
Computer Software
6.1%
Other
33.3%
Marketing and Advertising
27.7%
Leisure, Travel & Tourism
12.8%
Consumer Goods
12.8%
Telecommunications
4.3%
Pharmaceuticals
4.3%
Other
38.3%
Alternatives
Discussions
As a business that does not have an e-commerce platform, how are you using Lytics for lead gen?
1 Comment
AW
Hi there, Great question. Although you dont sell products Lytics can still be a great tool for driving leads. I work a lot with industries that are not...Read more
Lytics has no more discussions with answers
Zeotap CDP has no discussions with answers
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