# Lytics vs Tealium Customer Data Hub Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Tealium Customer Data Hub excels in customization, allowing users to micro-target audiences in real-time based on specific business parameters. This level of flexibility is particularly beneficial for organizations looking to leverage detailed customer insights effectively.
- **Users say** that Lytics offers a simple yet powerful user interface, making it easy to navigate and integrate with other tools. Reviewers appreciate how quickly their marketing teams adapted to the platform, highlighting its user-friendly design and speed.
- **According to verified reviews** , Tealium's intuitive UI is a standout feature, enabling users without technical backgrounds to learn and utilize the platform effectively. This accessibility is a significant advantage for teams looking to implement a CDP without extensive training.
- **Reviewers mention** that while Lytics has improved marketing effectiveness and customer engagement, it faces challenges in meeting specific workflow needs, with some users noting configuration difficulties. This could be a consideration for teams with unique requirements.
- **Users highlight** that Tealium Customer Data Hub provides easy segmentation and activation of real-time customer insights, which is crucial for organizations aiming to respond quickly to market changes. The integration with Snowflake is also praised for its seamless functionality.
- **G2 reviewers indicate** that while Lytics scores well in data enrichment and modeling tools, Tealium outperforms in overall support quality and product direction, with users appreciating the proactive assistance and clear roadmap provided by Tealium's team.



| | Lytics | Tealium Customer Data Hub | 
|---|---|---|
| **Star Rating** | 3.9 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 70 | 474 | 
| **Largest Market Segment** | Mid-Market (56.7% of reviews) | Enterprise (50.6% of reviews) | 
| **Entry Level Price** | Contact Us | Contact Us | 

---
## Top Pros & Cons

### Lytics

Pros:
- Audience Activation (1 reviews)
- Data Management (1 reviews)


### Tealium Customer Data Hub

Pros:
- Ease of Use (59 reviews)
- Data Management (56 reviews)

Cons:
- Learning Curve (64 reviews)
- Difficult Learning (47 reviews)

---
## Ratings Comparison
| Rating | Lytics | Tealium Customer Data Hub | 
|---|---|---|
  | **Meets Requirements** | 7.7 (62 reviews) | 8.7 (329 reviews) | 
  | **Ease of Use** | 7.8 (62 reviews) | 7.7 (360 reviews) | 
  | **Ease of Setup** | 7.2 (30 reviews) | 7.6 (253 reviews) | 
  | **Ease of Admin** | 7.6 (30 reviews) | 7.9 (180 reviews) | 
  | **Quality of Support** | 8.1 (61 reviews) | 8.9 (313 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.0 (30 reviews) | 8.9 (176 reviews) | 
  | **Product Direction (% positive)** | 7.8 (59 reviews) | 8.8 (322 reviews) | 

---
## Pricing

### Lytics

#### Entry-Level Pricing

Plan: Cloud Connect

Price: Contact Us

Description: With Lytics Cloud Connect, a reverse ETL solution, you can take customer data straight from your data warehouse and use it to create highly specific segments in your existing ad networks. Eliminate silos, gain better insights, and use those insights to improve marketing ROI. Activate your data warehouse with Cloud Connect.

Key Features:
- SQL Audience Builder
- Destinations
- Data warehouse connections

[Browse all 2 editions](https://www.g2.com/products/lytics/pricing)

#### Free Trial

Yes

### Tealium Customer Data Hub

#### Entry-Level Pricing

Plan: Custom

Price: Contact Us

Description: Tealium AudienceStream CDP is priced based on the number of events collected with included service hours based on the volume tier.

Key Features:
- Discounts are available for solution bundles which include Tealium AudienceStream CDP along with the full suite of Tealium products, the Tealium Customer Data Hub.
- For a quote, please contact us to determine pricing at your volume level.

[Learn more about Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **Lytics** | N/A | N/A |
| **Tealium Customer Data Hub** | 7.3/10 | 23 |

#### Administration

| Feature | Lytics | Tealium Customer Data Hub | 
|---|---|---|
| **Data Modelling** | Not enough data | 7.4 (21 reviews) | 
| **Recommendations** | Not enough data | 7.3 (18 reviews) | 
| **Workflow Management** | Not enough data | 7.1 (21 reviews) | 
| **Dashboards and Visualizations** | Not enough data | 7.0 (19 reviews) | 

#### Management

| Feature | Lytics | Tealium Customer Data Hub | 
|---|---|---|
| **Business Glossary** | Not enough data | 7.2 (15 reviews) | 
| **Data Discovery** | Not enough data | 6.9 (16 reviews) | 
| **Data Profililng** | Not enough data | 7.3 (16 reviews) | 
| **Reporting and Visualization** | Not enough data | 6.9 (17 reviews) | 
| **Data Lineage** | Not enough data | 7.8 (17 reviews) | 

#### Compliance

| Feature | Lytics | Tealium Customer Data Hub | 
|---|---|---|
| **Sensitive Data Compliance** | Not enough data | 8.4 (19 reviews) | 
| **Training and Guidelines** | Not enough data | 6.8 (19 reviews) | 
| **Policy Enforcement** | Not enough data | 7.6 (18 reviews) | 
| **Compliance Monitoring** | Not enough data | 7.2 (19 reviews) | 

#### Security

| Feature | Lytics | Tealium Customer Data Hub | 
|---|---|---|
| **Access Control** | Not enough data | 7.7 (16 reviews) | 
| **Roles Management** | Not enough data | 8.1 (16 reviews) | 
| **Compliance Management** | Not enough data | 7.6 (17 reviews) | 

#### Data Quality

| Feature | Lytics | Tealium Customer Data Hub | 
|---|---|---|
| **Data Preparation** | Not enough data | 7.6 (17 reviews) | 
| **Data Distribution** | Not enough data | 7.2 (16 reviews) | 
| **Data Unification** | Not enough data | 8.1 (16 reviews) | 

#### Maintainence

| Feature | Lytics | Tealium Customer Data Hub | 
|---|---|---|
| **Data Quality Management** | Not enough data | 7.9 (17 reviews) | 
| **Policy Management** | Not enough data | 8.0 (17 reviews) | 

#### Generative AI

| Feature | Lytics | Tealium Customer Data Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 5.6 (11 reviews) | 
| **AI Text Summarization** | Not enough data | 5.6 (11 reviews) | 

#### Agentic AI - Data Governance

| Feature | Lytics | Tealium Customer Data Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (8 reviews) | 
| **Multi-step Planning** | Not enough data | 6.5 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 7.1 (8 reviews) | 
| **Adaptive Learning** | Not enough data | 7.1 (8 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.3 (8 reviews) | 
| **Decision Making** | Not enough data | 7.3 (8 reviews) | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Lytics** | N/A | N/A |
| **Tealium Customer Data Hub** | N/A | N/A |

#### Segmentation

| Feature | Lytics | Tealium Customer Data Hub | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 

#### Targeting

| Feature | Lytics | Tealium Customer Data Hub | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 

#### Triggered Content

| Feature | Lytics | Tealium Customer Data Hub | 
|---|---|---|
| **Geofencing** | Not enough data | Not enough data | 
| **Triggered Emails** | Not enough data | Not enough data | 
| **Triggered Messages** | Not enough data | Not enough data | 

#### Personalized Content

| Feature | Lytics | Tealium Customer Data Hub | 
|---|---|---|
| **Recommendation Engine** | Not enough data | Not enough data | 
| **Personalized Discounts** | Feature Not Available | Not enough data | 
| **Website Personalization** | Not enough data | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Lytics | Tealium Customer Data Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Lytics** | N/A | N/A |
| **Tealium Customer Data Hub** | N/A | N/A |

#### Management

| Feature | Lytics | Tealium Customer Data Hub | 
|---|---|---|
| **Reporting** | Not enough data | Not enough data | 
| **Auditing** | Not enough data | Not enough data | 

#### Functionality

| Feature | Lytics | Tealium Customer Data Hub | 
|---|---|---|
| **Extraction** | Not enough data | Not enough data | 
| **Transformation** | Not enough data | Not enough data | 
| **Loading** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Scalability** | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Lytics** | 8.3/10 | 20 |
| **Tealium Customer Data Hub** | 7.9/10 | 164 |

#### Data Sourcing

| Feature | Lytics | Tealium Customer Data Hub | 
|---|---|---|
| **Data Enrichment** | 9.1 (15 reviews) ✓ Verified | 8.4 (123 reviews) ✓ Verified | 
| **Expandability** | 8.1 (17 reviews) ✓ Verified | 8.8 (138 reviews) ✓ Verified | 
| **Content Marketing** | 8.0 (16 reviews) ✓ Verified | Feature Not Available | 
| **Multiple Devices** | 8.2 (16 reviews) ✓ Verified | 8.5 (128 reviews) ✓ Verified | 

#### Intelligence

| Feature | Lytics | Tealium Customer Data Hub | 
|---|---|---|
| **Marketing Metrics** | 8.2 (15 reviews) ✓ Verified | 7.7 (109 reviews) ✓ Verified | 
| **Predictive Modeling** | 7.7 (15 reviews) ✓ Verified | 7.0 (85 reviews) ✓ Verified | 
| **Recommendation Engine** | 8.6 (13 reviews) ✓ Verified | 7.2 (92 reviews) ✓ Verified | 

### Consent Management Platform (CMP)

| Product | Score | Reviews |
|---|---|---|
| **Lytics** | N/A | N/A |
| **Tealium Customer Data Hub** | 7.7/10 | 21 |

#### Functionality

| Feature | Lytics | Tealium Customer Data Hub | 
|---|---|---|
| **Dashboard** | Not enough data | 7.3 (16 reviews) | 
| **Reporting** | Not enough data | 8.0 (18 reviews) | 
| **Integrations** | Not enough data | 8.4 (20 reviews) | 
| **End-user management** | Not enough data | 8.2 (16 reviews) | 
| **Audit trails** | Not enough data | 7.9 (16 reviews) | 
| **APIs** | Not enough data | 7.5 (16 reviews) | 
| **Mobile SDK** | Not enough data | 6.9 (17 reviews) | 
| **Customizable design** | Not enough data | 7.1 (16 reviews) | 
| **Server-side storage** | Not enough data | 7.9 (15 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Lytics** | N/A | N/A |
| **Tealium Customer Data Hub** | 8.0/10 | 38 |

#### Platform Basics

| Feature | Lytics | Tealium Customer Data Hub | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 8.2 (31 reviews) | 
| **Journey Optimization** | Not enough data | 7.8 (29 reviews) | 

#### Platform Data

| Feature | Lytics | Tealium Customer Data Hub | 
|---|---|---|
| **Journey Reporting** | Not enough data | 8.1 (32 reviews) | 
| **Trends Reporting** | Not enough data | 8.3 (30 reviews) | 
| **Dashboards** | Not enough data | 8.2 (31 reviews) | 
| **Advanced Data Filtering** | Not enough data | 7.8 (30 reviews) | 

#### Platform Additional Functionality

| Feature | Lytics | Tealium Customer Data Hub | 
|---|---|---|
| **Journey Mapping** | Not enough data | 7.7 (30 reviews) | 
| **Integrations** | Not enough data | 8.0 (33 reviews) | 
| **Automated Alerts** | Not enough data | 7.7 (30 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Lytics | Tealium Customer Data Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.4 (21 reviews) | 
| **Cross-system Integration** | Not enough data | 7.9 (21 reviews) | 
| **Adaptive Learning** | Not enough data | 7.8 (20 reviews) | 
| **Proactive Assistance** | Not enough data | 8.1 (20 reviews) | 

### E-Commerce Data Integration

| Product | Score | Reviews |
|---|---|---|
| **Lytics** | N/A | N/A |
| **Tealium Customer Data Hub** | 8.2/10 | 17 |

#### Development 

| Feature | Lytics | Tealium Customer Data Hub | 
|---|---|---|
| **Pre-built Connectors** | Not enough data | 8.1 (15 reviews) | 
| **Custom Connectors** | Not enough data | 7.6 (14 reviews) | 

#### Management 

| Feature | Lytics | Tealium Customer Data Hub | 
|---|---|---|
| **Reporting and Analytics** | Not enough data | 8.8 (14 reviews) | 
| **Data Mapping** | Not enough data | 8.1 (14 reviews) | 

#### Integration Options

| Feature | Lytics | Tealium Customer Data Hub | 
|---|---|---|
| **ERP Systems** | Not enough data | 8.6 (14 reviews) | 
| **Accounting Systems** | Not enough data | 7.7 (14 reviews) | 
| **CRM and Marketing Automation Systems** | Not enough data | 8.3 (14 reviews) | 
| **EDI** | Not enough data | 8.3 (13 reviews) | 

### Master Data Management (MDM)

| Product | Score | Reviews |
|---|---|---|
| **Lytics** | N/A | N/A |
| **Tealium Customer Data Hub** | 8.3/10 | 10 |

#### Management

| Feature | Lytics | Tealium Customer Data Hub | 
|---|---|---|
| **Hierarchy Management** | Not enough data | 8.0 (10 reviews) | 
| **Reference Data Management** | Not enough data | 8.0 (10 reviews) | 
| **Data Lineage** | Not enough data | 8.3 (10 reviews) | 
| **Metadata Management** | Not enough data | 8.5 (10 reviews) | 

#### Functionality 

| Feature | Lytics | Tealium Customer Data Hub | 
|---|---|---|
| **Multi-Domain** | Not enough data | 8.0 (10 reviews) | 
| **Match & Merge** | Not enough data | 7.7 (10 reviews) | 
| **Relationship Mapping** | Not enough data | 8.8 (10 reviews) | 
| **User Interface** | Not enough data | 8.0 (10 reviews) | 

#### Security

| Feature | Lytics | Tealium Customer Data Hub | 
|---|---|---|
| **Data Governance** | Not enough data | 8.8 (10 reviews) | 
| **Data Masking** | Not enough data | 8.7 (10 reviews) | 

### Reverse ETL

| Product | Score | Reviews |
|---|---|---|
| **Lytics** | N/A | N/A |
| **Tealium Customer Data Hub** | N/A | N/A |

#### Data Management 

| Feature | Lytics | Tealium Customer Data Hub | 
|---|---|---|
| **Data Modeling** | Not enough data | Not enough data | 
| **Auditing** | Not enough data | Not enough data | 
| **Observability** | Not enough data | Not enough data | 
| **Data mapping** | Not enough data | Not enough data | 
| **Reporting** | Not enough data | Not enough data | 

#### Functionality

| Feature | Lytics | Tealium Customer Data Hub | 
|---|---|---|
| **Debugging** | Not enough data | Not enough data | 
| **Workflow Automations** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 
| **API Integrations** | Not enough data | Not enough data | 
| **Programmed trigger of data sync** | Not enough data | Not enough data | 
| **Incremental data sync** | Not enough data | Not enough data | 
| **Data audit** | Not enough data | Not enough data | 

#### Security

| Feature | Lytics | Tealium Customer Data Hub | 
|---|---|---|
| **Security Compliance** | Not enough data | Not enough data | 
| **Data Encryption** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Lytics | Tealium Customer Data Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

### Identity Resolution

| Product | Score | Reviews |
|---|---|---|
| **Lytics** | N/A | N/A |
| **Tealium Customer Data Hub** | N/A | N/A |

#### Agentic AI - Firewall Software

| Feature | Lytics | Tealium Customer Data Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

**Unique to Lytics (3):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Reverse ETL Software](https://www.g2.com/categories/reverse-etl), [Personalization Engines](https://www.g2.com/categories/personalization-engines)

**Unique to Tealium Customer Data Hub (7):** [Consent Management Platforms](https://www.g2.com/categories/consent-management-platform-cmp), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Tag Management Systems](https://www.g2.com/categories/tag-management-systems), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Stream Analytics Software](https://www.g2.com/categories/stream-analytics), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration), [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm)


---
## Reviewer Demographics

### By Company Size

| Segment | Lytics | Tealium Customer Data Hub | 
|---|---|---|
| **Small-Business** | 16.4% | 20.2% | 
| **Mid-Market** | 56.7% | 29.2% | 
| **Enterprise** | 26.9% | 50.6% | 

### By Industry

#### Lytics

- **Publishing:** 31.3%
- **Marketing and Advertising:** 10.4%
- **Financial Services:** 10.4%
- **Media Production:** 7.5%
- **Computer Software:** 6.0%
- **Online Media:** 4.5%
- **Consumer Goods:** 4.5%
- **Automotive:** 3.0%
- **Entertainment:** 3.0%
- **Sports:** 3.0%
- **Other:** 16.4%

#### Tealium Customer Data Hub

- **Financial Services:** 9.6%
- **Retail:** 7.4%
- **Information Technology and Services:** 6.2%
- **Insurance:** 5.2%
- **Marketing and Advertising:** 4.9%
- **Telecommunications:** 4.2%
- **Computer Software:** 4.2%
- **Leisure, Travel & Tourism:** 4.2%
- **Hospital & Health Care:** 3.2%
- **Banking:** 2.7%
- **Other:** 48.3%

---
## Alternatives

### Alternatives to Lytics

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) — 4.5/5 stars (164 reviews)
- [Blueshift](https://www.g2.com/products/blueshift/reviews) — 4.4/5 stars (285 reviews)
- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews)
- [Listrak](https://www.g2.com/products/listrak/reviews) — 4.5/5 stars (305 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1680 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (623 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)

### Alternatives to Tealium Customer Data Hub

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews) — 4.4/5 stars (175 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews)
- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews)
- [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) — 4.5/5 stars (164 reviews)
- [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) — 4.3/5 stars (250 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (623 reviews)
- [Optimove](https://www.g2.com/products/optimove/reviews) — 4.6/5 stars (234 reviews)
- [Blueshift](https://www.g2.com/products/blueshift/reviews) — 4.4/5 stars (285 reviews)

---
## Top Discussions

### Lytics

- Title: [As a business that does not have an e-commerce platform, how are you using Lytics for lead gen?](https://www.g2.com/discussions/12603-as-a-business-that-does-not-have-an-e-commerce-platform-how-are-you-using-lytics-for-lead-gen) — 1 comment, 1 upvote
  > **Top comment:** "Hi there,  Great question.  Although you dont sell products Lytics can still be a great tool for driving leads.  I work a lot with industries that are not..."

### Tealium Customer Data Hub

- Title: [What is tealium audience stream?](https://www.g2.com/discussions/what-is-tealium-audience-stream) — 1 comment *(includes official response)*
  > **Top comment:** "Tealium AudienceStream is a Customer Data Platform that helps companies build a unified customer profile to orchestrate customer experience actions and..."
- Title: [What is the primary purpose of a CDP?](https://www.g2.com/discussions/what-is-the-primary-purpose-of-a-cdp) — 1 comment *(includes official response)*
  > **Top comment:** "The CDP Institute defines a Customer Data Platform as “packaged software that creates a persistent, unified customer database that is accessible to other..."
- Title: [What is CDP software?](https://www.g2.com/discussions/tealium-audiencestream-cdp-what-is-cdp-software) — 1 comment *(includes official response)*
  > **Top comment:** "The CDP Institute defines a Customer Data Platform as “packaged software that creates a persistent, unified customer database that is accessible to other..."
- Title: [Is tealium a CDP?](https://www.g2.com/discussions/is-tealium-a-cdp) — 1 comment *(includes official response)*
  > **Top comment:** "Yes, Tealium does have a Customer Data Platform, called AudienceStream, as part of it's overall product suite called the Customer Data Hub. Complementing..."
- Title: [When can we use iQ and Audience Stream with separate user rights managing?](https://www.g2.com/discussions/when-can-we-use-iq-and-audience-stream-with-separate-user-rights-managing) — 1 comment, 1 upvote
  > **Top comment:** "I would recommend putting that into the Tealium learning center and have Sav or Dave add that to the product development list."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/lytics-vs-tealium-customer-data-hub)