# Lytics vs Salesforce Data 360 (formerly Data Cloud) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Salesforce Data 360 excels in unifying customer data from various sources, creating a single, reliable profile that significantly enhances audience segmentation. Users appreciate this feature, noting that it eliminates the hassle of dealing with fragmented data.
- **Users say** Lytics offers a simple yet powerful user interface that makes it easy to navigate and integrate with other tools. Reviewers highlight how quickly their marketing teams adapted to the platform, which has improved their marketing effectiveness and customer engagement.
- **According to verified reviews** , Salesforce Data 360 stands out for its straightforward initial setup, particularly with its connectors. Users find this aspect particularly beneficial, as it allows them to start leveraging the platform's capabilities without extensive technical knowledge.
- **Reviewers mention** that while Lytics provides a good user experience, it sometimes struggles to meet specific workflow needs, with some users noting configuration challenges. However, they still commend its speed and marketing-friendly modeling tools.
- **G2 reviewers highlight** that Salesforce Data 360's no-code segment builders and Einstein-powered features enable business users to work effectively with data without heavy reliance on data teams. This capability is particularly appreciated by users who need to generate insights quickly.
- **Users report** that Lytics has a strong focus on marketing effectiveness, with features like its decision engine and cloud connect capabilities being praised for enhancing customer experience. However, Salesforce Data 360's higher overall satisfaction ratings indicate a broader appeal across various user needs.



| | Lytics | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Star Rating** | 3.9 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 70 | 249 | 
| **Largest Market Segment** | Mid-Market (56.7% of reviews) | Mid-Market (42.8% of reviews) | 
| **Entry Level Price** | Contact Us | $500.00 100000 Credits | 

---
## Top Pros & Cons

### Lytics

Pros:
- Audience Activation (1 reviews)
- Data Management (1 reviews)


### Salesforce Data 360 (formerly Data Cloud)

Pros:
- Platform Integration (79 reviews)
- Ease of Use (56 reviews)

Cons:
- Learning Curve (53 reviews)
- Expensive (44 reviews)

---
## Ratings Comparison
| Rating | Lytics | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
  | **Meets Requirements** | 7.7 (62 reviews) | 9.0 (96 reviews) | 
  | **Ease of Use** | 7.8 (62 reviews) | 7.9 (192 reviews) | 
  | **Ease of Setup** | 7.2 (30 reviews) | 7.3 (165 reviews) | 
  | **Ease of Admin** | 7.6 (30 reviews) | 8.5 (46 reviews) | 
  | **Quality of Support** | 8.1 (61 reviews) | 8.6 (91 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.0 (30 reviews) | 9.3 (45 reviews) | 
  | **Product Direction (% positive)** | 7.8 (59 reviews) | 9.0 (93 reviews) | 

---
## Pricing

### Lytics

#### Entry-Level Pricing

Plan: Cloud Connect

Price: Contact Us

Description: With Lytics Cloud Connect, a reverse ETL solution, you can take customer data straight from your data warehouse and use it to create highly specific segments in your existing ad networks. Eliminate silos, gain better insights, and use those insights to improve marketing ROI. Activate your data warehouse with Cloud Connect.

Key Features:
- SQL Audience Builder
- Destinations
- Data warehouse connections

[Browse all 2 editions](https://www.g2.com/products/lytics/pricing)

#### Free Trial

Yes

### Salesforce Data 360 (formerly Data Cloud)

#### Entry-Level Pricing

Plan: Consumption Credits

Price: $500.00 100000 Credits

Description: List Price

Key Features:
- Data Services
- Segmentation & Activation

[Learn more about Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **Lytics** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 9.4/10 | 8 |

#### Data Integration

| Feature | Lytics | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **1st-Party Data Integration** | Not enough data | 10.0 (5 reviews) | 
| **2nd-Party Data Integration** | Not enough data | 10.0 (5 reviews) | 
| **3rd-Party Data Integration** | Not enough data | 9.7 (5 reviews) | 
| **Offline Data Integration** | Not enough data | 8.0 (5 reviews) | 
| **Mobile Data Integration** | Not enough data | 9.3 (5 reviews) | 
| **Data Export Tools** | Not enough data | 10.0 (5 reviews) | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | Lytics | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | 
| **Multi-step Planning** | Not enough data | 9.2 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 9.8 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 9.4 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 9.2 (6 reviews) | 
| **Decision Making** | Not enough data | 8.6 (6 reviews) | 

#### Data Analysis & Optimization

| Feature | Lytics | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Audience Segmentation** | Not enough data | 10.0 (5 reviews) | 
| **Recommendations** | Not enough data | 9.2 (6 reviews) | 
| **Standard Dashboards** | Not enough data | 8.6 (6 reviews) | 
| **Custom Reports** | Not enough data | 9.4 (6 reviews) | 

#### Platform

| Feature | Lytics | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Permissions** | Not enough data | 8.9 (6 reviews) | 
| **User, Role, and Access Management** | Not enough data | 9.7 (6 reviews) | 
| **Performance and Reliability** | Not enough data | 10.0 (6 reviews) | 
| **Enterprise Scalability** | Not enough data | 9.4 (6 reviews) | 
| **Internationalization** | Not enough data | 10.0 (5 reviews) | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **Lytics** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.9/10 | 9 |

#### Administration

| Feature | Lytics | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Modelling** | Not enough data | 9.0 (7 reviews) | 
| **Recommendations** | Not enough data | 8.8 (7 reviews) | 
| **Workflow Management** | Not enough data | 8.6 (6 reviews) | 
| **Dashboards and Visualizations** | Not enough data | 8.3 (7 reviews) | 

#### Management

| Feature | Lytics | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Business Glossary** | Not enough data | 8.3 (7 reviews) | 
| **Data Discovery** | Not enough data | 9.0 (7 reviews) | 
| **Data Profililng** | Not enough data | 8.8 (8 reviews) | 
| **Reporting and Visualization** | Not enough data | 8.3 (7 reviews) | 
| **Data Lineage** | Not enough data | 8.3 (6 reviews) | 

#### Compliance

| Feature | Lytics | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Sensitive Data Compliance** | Not enough data | 9.4 (8 reviews) | 
| **Training and Guidelines** | Not enough data | 9.0 (7 reviews) | 
| **Policy Enforcement** | Not enough data | 9.3 (7 reviews) | 
| **Compliance Monitoring** | Not enough data | 10.0 (6 reviews) | 

#### Security

| Feature | Lytics | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Access Control** | Not enough data | 9.3 (7 reviews) | 
| **Roles Management** | Not enough data | 8.8 (7 reviews) | 
| **Compliance Management** | Not enough data | 9.3 (7 reviews) | 

#### Data Quality

| Feature | Lytics | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Preparation** | Not enough data | 9.4 (8 reviews) | 
| **Data Distribution** | Not enough data | 8.8 (7 reviews) | 
| **Data Unification** | Not enough data | 9.6 (9 reviews) | 

#### Maintainence

| Feature | Lytics | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Quality Management** | Not enough data | 9.0 (7 reviews) | 
| **Policy Management** | Not enough data | 9.0 (7 reviews) | 

#### Generative AI

| Feature | Lytics | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.1 (7 reviews) | 
| **AI Text Summarization** | Not enough data | 8.3 (7 reviews) | 

#### Agentic AI - Data Governance

| Feature | Lytics | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (7 reviews) | 
| **Multi-step Planning** | Not enough data | 8.3 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 9.0 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 9.0 (7 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.6 (7 reviews) | 
| **Decision Making** | Not enough data | 9.4 (6 reviews) | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Lytics** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Segmentation

| Feature | Lytics | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 

#### Targeting

| Feature | Lytics | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 

#### Triggered Content

| Feature | Lytics | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Geofencing** | Not enough data | Not enough data | 
| **Triggered Emails** | Not enough data | Not enough data | 
| **Triggered Messages** | Not enough data | Not enough data | 

#### Personalized Content

| Feature | Lytics | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Recommendation Engine** | Not enough data | Not enough data | 
| **Personalized Discounts** | Feature Not Available | Not enough data | 
| **Website Personalization** | Not enough data | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Lytics | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Lytics** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Management

| Feature | Lytics | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Reporting** | Not enough data | Not enough data | 
| **Auditing** | Not enough data | Not enough data | 

#### Functionality

| Feature | Lytics | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Extraction** | Not enough data | Not enough data | 
| **Transformation** | Not enough data | Not enough data | 
| **Loading** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Scalability** | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Lytics** | 8.3/10 | 20 |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.8/10 | 60 |

#### Data Sourcing

| Feature | Lytics | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Enrichment** | 9.1 (15 reviews) ✓ Verified | 8.9 (34 reviews) | 
| **Expandability** | 8.1 (17 reviews) ✓ Verified | 9.2 (53 reviews) | 
| **Content Marketing** | 8.0 (16 reviews) ✓ Verified | 8.5 (28 reviews) | 
| **Multiple Devices** | 8.2 (16 reviews) ✓ Verified | 9.1 (29 reviews) | 

#### Intelligence

| Feature | Lytics | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Marketing Metrics** | 8.2 (15 reviews) ✓ Verified | 8.6 (29 reviews) | 
| **Predictive Modeling** | 7.7 (15 reviews) ✓ Verified | 8.6 (28 reviews) | 
| **Recommendation Engine** | 8.6 (13 reviews) ✓ Verified | 8.7 (30 reviews) | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Lytics** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 9.7/10 | 8 |

#### Audiences

| Feature | Lytics | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Audience Insights** | Not enough data | 10.0 (6 reviews) | 
| **Influencer Identification** | Not enough data | 9.2 (6 reviews) | 
| **Buyer Personas** | Not enough data | 9.7 (6 reviews) | 
| **Segmentation** | Not enough data | 10.0 (7 reviews) | 

#### Data Analysis

| Feature | Lytics | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Network Analysis** | Not enough data | 9.2 (6 reviews) | 
| **Dashboards** | Not enough data | 9.4 (6 reviews) | 
| **Visualizations** | Not enough data | 9.7 (6 reviews) | 
| **Advanced Filtering** | Not enough data | 10.0 (6 reviews) | 

#### Administration

| Feature | Lytics | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Marketing Integrations** | Not enough data | 9.8 (7 reviews) | 
| **Ad Integrations** | Not enough data | 9.4 (6 reviews) | 
| **Data Exporting** | Not enough data | 9.2 (6 reviews) | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Lytics | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 9.3 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 8.9 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 8.9 (6 reviews) | 

### Master Data Management (MDM)

| Product | Score | Reviews |
|---|---|---|
| **Lytics** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 10.0/10 | 6 |

#### Management

| Feature | Lytics | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Hierarchy Management** | Not enough data | Not enough data | 
| **Reference Data Management** | Not enough data | Not enough data | 
| **Data Lineage** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 

#### Functionality 

| Feature | Lytics | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Multi-Domain** | Not enough data | Not enough data | 
| **Match & Merge** | Not enough data | Not enough data | 
| **Relationship Mapping** | Not enough data | Not enough data | 
| **User Interface** | Not enough data | Not enough data | 

#### Security

| Feature | Lytics | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Governance** | Not enough data | 10.0 (5 reviews) | 
| **Data Masking** | Not enough data | Not enough data | 

### Reverse ETL

| Product | Score | Reviews |
|---|---|---|
| **Lytics** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Data Management 

| Feature | Lytics | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Modeling** | Not enough data | Not enough data | 
| **Auditing** | Not enough data | Not enough data | 
| **Observability** | Not enough data | Not enough data | 
| **Data mapping** | Not enough data | Not enough data | 
| **Reporting** | Not enough data | Not enough data | 

#### Functionality

| Feature | Lytics | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Debugging** | Not enough data | Not enough data | 
| **Workflow Automations** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 
| **API Integrations** | Not enough data | Not enough data | 
| **Programmed trigger of data sync** | Not enough data | Not enough data | 
| **Incremental data sync** | Not enough data | Not enough data | 
| **Data audit** | Not enough data | Not enough data | 

#### Security

| Feature | Lytics | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Security Compliance** | Not enough data | Not enough data | 
| **Data Encryption** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Lytics | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

### Identity Resolution

| Product | Score | Reviews |
|---|---|---|
| **Lytics** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.5/10 | 17 |

#### Agentic AI - Firewall Software

| Feature | Lytics | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (16 reviews) | 
| **Adaptive Learning** | Not enough data | 8.6 (16 reviews) | 

---
## Categories
**Shared Categories (2):** [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

**Unique to Lytics (3):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Reverse ETL Software](https://www.g2.com/categories/reverse-etl), [Personalization Engines](https://www.g2.com/categories/personalization-engines)

**Unique to Salesforce Data 360 (formerly Data Cloud) (5):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Data Management Software](https://www.g2.com/categories/data-management-software)


---
## Reviewer Demographics

### By Company Size

| Segment | Lytics | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Small-Business** | 16.4% | 20.5% | 
| **Mid-Market** | 56.7% | 42.8% | 
| **Enterprise** | 26.9% | 36.7% | 

### By Industry

#### Lytics

- **Publishing:** 31.3%
- **Marketing and Advertising:** 10.4%
- **Financial Services:** 10.4%
- **Media Production:** 7.5%
- **Computer Software:** 6.0%
- **Online Media:** 4.5%
- **Consumer Goods:** 4.5%
- **Automotive:** 3.0%
- **Entertainment:** 3.0%
- **Sports:** 3.0%
- **Other:** 16.4%

#### Salesforce Data 360 (formerly Data Cloud)

- **Information Technology and Services:** 17.1%
- **Computer Software:** 8.8%
- **Financial Services:** 6.9%
- **Consulting:** 6.0%
- **Computer & Network Security:** 3.7%
- **Marketing and Advertising:** 3.7%
- **Manufacturing:** 3.2%
- **Education Management:** 2.8%
- **Retail:** 2.8%
- **Automotive:** 2.3%
- **Other:** 42.6%

---
## Alternatives

### Alternatives to Lytics

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
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### Alternatives to Salesforce Data 360 (formerly Data Cloud)

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- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (768 reviews)
- [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) — 4.2/5 stars (411 reviews)

---
## Top Discussions

### Lytics

- Title: [As a business that does not have an e-commerce platform, how are you using Lytics for lead gen?](https://www.g2.com/discussions/12603-as-a-business-that-does-not-have-an-e-commerce-platform-how-are-you-using-lytics-for-lead-gen) — 1 comment, 1 upvote
  > **Top comment:** "Hi there,  Great question.  Although you dont sell products Lytics can still be a great tool for driving leads.  I work a lot with industries that are not..."

### Salesforce Data 360 (formerly Data Cloud)

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/lytics-vs-salesforce-data-360-formerly-data-cloud)