# Lusha vs ZoomInfo Marketing Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Lusha excels in providing accurate contact data, particularly for phone numbers and email addresses, making it a favorite for users focused on outbound prospecting. Many users appreciate how seamlessly it integrates into their daily workflows, enhancing their efficiency in finding potential leads.
- **Users say** that ZoomInfo Marketing stands out for its comprehensive features and powerful targeting tools, which help in quickly identifying and reaching the right prospects. Reviewers highlight its robust database of B2B contacts, which is particularly useful for lead enrichment and marketing campaigns.
- **According to verified reviews** , Lusha's user interface is praised for its intuitive design, allowing for a streamlined experience from searching to exporting contacts. This ease of use is a significant advantage for users who prioritize a straightforward and efficient tool for their prospecting needs.
- **Reviewers mention** that while ZoomInfo Marketing offers a wealth of features, some users find it slightly more complex to navigate compared to Lusha. However, those who invest the time to learn the platform often find it rewarding due to its extensive capabilities and integration options.
- **G2 reviewers highlight** that Lusha's free entry-level pricing makes it accessible for mid-market companies, allowing them to leverage its capabilities without a financial commitment. In contrast, ZoomInfo Marketing requires potential users to contact them for pricing, which may deter some smaller businesses from exploring its offerings.
- **Users report** that while Lusha has a higher satisfaction score in terms of ease of setup and administration, ZoomInfo Marketing receives higher marks for its quality of support and proactive assistance, indicating that users may find more robust help when navigating challenges with ZoomInfo.



| | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,653 | 182 | 
| **Largest Market Segment** | Mid-Market (46.9% of reviews) | Mid-Market (43.6% of reviews) | 
| **Entry Level Price** | Free Per Month | Contact Us 1 Seats | 

---
## Top Pros & Cons

### Lusha

Pros:
- Contact Information (87 reviews)
- Ease of Use (66 reviews)

Cons:
- Data Inaccuracy (49 reviews)
- Outdated Contacts (36 reviews)

### ZoomInfo Marketing

Pros:
- Features (27 reviews)
- Lead Generation (26 reviews)

Cons:
- Expensive (16 reviews)
- Data Inaccuracy (13 reviews)

---
## Ratings Comparison
| Rating | Lusha | ZoomInfo Marketing | 
|---|---|---|
  | **Meets Requirements** | 8.5 (1396 reviews) | 8.8 (141 reviews) | 
  | **Ease of Use** | 9.2 (1401 reviews) | 8.7 (148 reviews) | 
  | **Ease of Setup** | 9.0 (538 reviews) | 8.7 (102 reviews) | 
  | **Ease of Admin** | 8.8 (373 reviews) | 8.6 (60 reviews) | 
  | **Quality of Support** | 8.1 (1179 reviews) | 8.7 (140 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (371 reviews) | 8.8 (61 reviews) | 
  | **Product Direction (% positive)** | 8.3 (1363 reviews) | 9.3 (140 reviews) | 

---
## Pricing

### Lusha

#### Entry-Level Pricing

Plan: Free

Price: Free Per Month

Description: 40 credits per month

Key Features:
- Verified emails & phones
- Basic & advanced filters
- Company advanced data

[Browse all 5 editions](https://www.g2.com/products/lusha/pricing)

#### Free Trial

Yes

### ZoomInfo Marketing

#### Entry-Level Pricing

Plan: Marketing Demand

Price: Contact Us 1 Seats

Description: Build, segment, and reach your next best customers with powerful B2B data and audience targeting.

Key Features:
- 75K included credits
- 25 intent topics (Custom & Streaming)
- AirCover, WebSights & FormComplete audiences

[Browse all 3 editions](https://www.g2.com/products/zoominfo-marketing/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | 7.8/10 | 787 |
| **ZoomInfo Marketing** | N/A | N/A |

#### Data Availability

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Contact Data Availability** | 7.9 (700 reviews) | Not enough data | 
| **Company Data Availability** | 7.9 (573 reviews) | Not enough data | 
| **Industry Research Availability** | 7.6 (518 reviews) ✓ Verified | Not enough data | 
| **Technographic Data Availability** | 8.1 (72 reviews) | Not enough data | 

#### Data Accuracy

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Contact Data Accuracy** | 7.6 (703 reviews) | Not enough data | 
| **Company Data Accuracy** | 7.7 (568 reviews) | Not enough data | 
| **Technographic Data Accuracy** | 7.8 (72 reviews) | Not enough data | 

#### Agentic AI - Sales Intelligence

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (41 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (44 reviews) | Not enough data | 
| **Adaptive Learning** | 7.4 (42 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.5 (43 reviews) | Not enough data | 
| **Proactive Assistance** | 7.7 (42 reviews) | Not enough data | 
| **Decision Making** | 7.6 (46 reviews) | Not enough data | 

#### Platform

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Internationalization** | Feature Not Available | Not enough data | 
| **User, Role, and Access Management** | 8.3 (238 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.5 (270 reviews) | Not enough data | 
| **Reporting/Dashboards** | 8.1 (227 reviews) ✓ Verified | Not enough data | 
| **Mobile User Support** | 7.7 (61 reviews) | Not enough data | 
| **APIs** | 8.1 (190 reviews) | Not enough data | 

#### Features

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Lead Builder** | 8.5 (110 reviews) | Not enough data | 
| **Integration to CRM/Marketing Automation** | 7.9 (440 reviews) | Not enough data | 
| **Data Cleaning/Enrichment** | 7.8 (445 reviews) ✓ Verified | Not enough data | 
| **Data Segmentation/Filtering** | 7.9 (103 reviews) | Not enough data | 
| **Search** | 8.2 (504 reviews) | Not enough data | 
| **News/People Alerts** | 7.4 (94 reviews) | Not enough data | 
| **Connections** | 7.8 (101 reviews) | Not enough data | 
| **Reporting** | 7.7 (326 reviews) | Not enough data | 
| **Messaging** | 7.2 (95 reviews) | Not enough data | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **ZoomInfo Marketing** | 8.5/10 | 35 |

#### Messenger

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Sequencing** | Not enough data | 8.3 (26 reviews) | 
| **AI** | Not enough data | 8.8 (25 reviews) | 
| **Live Chat** | Not enough data | 8.6 (26 reviews) | 
| **Customization Interface** | Not enough data | 8.4 (26 reviews) | 

#### Channels

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Social Media** | Not enough data | 8.3 (24 reviews) | 
| **Website** | Not enough data | 8.7 (27 reviews) | 
| **Text Message (SMS)** | Not enough data | 7.8 (21 reviews) | 
| **Voice Assistants** | Not enough data | 7.7 (22 reviews) | 
| **Other** | Not enough data | 8.1 (23 reviews) | 

#### Customers

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Targeting** | Not enough data | 9.0 (28 reviews) | 
| **Profiles** | Not enough data | 9.1 (27 reviews) | 
| **Analytics** | Not enough data | 8.5 (27 reviews) | 
| **Lead Gathering** | Not enough data | 8.6 (26 reviews) | 
| **Sales Conversion** | Not enough data | 8.5 (26 reviews) | 

#### Agentic AI - Conversational Marketing

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **ZoomInfo Marketing** | N/A | N/A |

#### Lead Generation

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **ZoomInfo Marketing** | N/A | N/A |

#### Lead Facilitation

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | Not enough data | 
| **Lead Qualification** | Feature Not Available | Not enough data | 
| **Lead Follow-up** | Not enough data | Not enough data | 
| **Meeting Scheduling ** | Feature Not Available | Not enough data | 

#### Organization

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | Not enough data | 
| **Data Entry** | Not enough data | Not enough data | 
| **Integrations / APIs** | Not enough data | Not enough data | 

#### Performance Analysis

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Coaching ** | Not enough data | Not enough data | 
| **Peformance Tracking** | Not enough data | Not enough data | 

#### Sales Analysis

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **ROI Forecasting ** | Not enough data | Not enough data | 
| **Sales Forecasting ** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | 7.6/10 | 44 |
| **ZoomInfo Marketing** | N/A | N/A |

#### Integrated Workflows

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Task Management** | Feature Not Available | Not enough data | 
| **Email Tracking/Automation** | 8.0 (41 reviews) | Not enough data | 
| **Calls and Voice** | Feature Not Available | Not enough data | 
| **Other Outreach Options ** | Feature Not Available | Not enough data | 
| **CRM Integration** | 8.3 (41 reviews) | Not enough data | 
| **Calendar** | 7.8 (19 reviews) | Not enough data | 
| **Shared Records** | 7.6 (39 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Content Management** | 8.0 (38 reviews) | Not enough data | 
| **Workflow Management** | Feature Not Available | Not enough data | 
| **Workflow Performance** | Feature Not Available | Not enough data | 
| **Sales Coaching and Insights** | 8.1 (18 reviews) | Not enough data | 
| **Gamification** | Feature Not Available | Not enough data | 

#### AI and Automation

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Lead Prioritization** | Feature Not Available | Not enough data | 
| **Lead Scoring** | Feature Not Available | Not enough data | 
| **Best Time of Day Scheduling** | 8.1 (16 reviews) | Not enough data | 
| **Buyer Intelligence** | 8.1 (36 reviews) | Not enough data | 
| **Machine Learning** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **AI Text Generation** | 7.6 (37 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (24 reviews) | Not enough data | 
| **Multi-step Planning** | 7.0 (24 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (24 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (25 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.1 (25 reviews) | Not enough data | 
| **Proactive Assistance** | 7.2 (24 reviews) | Not enough data | 
| **Decision Making** | 7.3 (23 reviews) | Not enough data | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | 7.1/10 | 17 |
| **ZoomInfo Marketing** | N/A | N/A |

#### Data Availability

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Contact Data Availability** | 7.8 (15 reviews) | Not enough data | 
| **Account Data Availability** | 7.4 (15 reviews) | Not enough data | 
| **Offline Data** | 6.6 (15 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Integrations** | 7.1 (15 reviews) | Not enough data | 
| **Topic Customization** | 6.9 (15 reviews) | Not enough data | 
| **Natural Language Processing (NLP)** | 7.0 (15 reviews) | Not enough data | 
| **Alerts** | 7.2 (15 reviews) | Not enough data | 
| **Real-time Intent** | 7.1 (15 reviews) | Not enough data | 

### Account-Based Orchestration Platforms

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **ZoomInfo Marketing** | 8.5/10 | 36 |

#### Platform Basics

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Centralization** | Not enough data | 8.5 (24 reviews) | 
| **Account Identification and Segmentation** | Not enough data | 9.0 (29 reviews) | 
| **Lead-to-Account Matching** | Not enough data | 8.8 (23 reviews) | 
| **Multichannel Engagement** | Not enough data | 9.0 (10 reviews) | 
| **Personalized Content and Messaging** | Not enough data | 8.8 (12 reviews) | 

#### Platform Data

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Measurement** | Not enough data | 8.6 (21 reviews) | 
| **Revenue Analytics** | Not enough data | 8.4 (21 reviews) | 

#### Platform Additional Functionality 

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Integrations** | Not enough data | 8.3 (24 reviews) | 

#### Agentic AI - Account-Based Orchestration Platforms

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.5 (10 reviews) | 
| **Cross-system Integration** | Not enough data | 8.0 (10 reviews) | 
| **Adaptive Learning** | Not enough data | 8.0 (10 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.8 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 8.5 (10 reviews) | 

#### Artificial Intelligence

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **AI-Powered Data Analysis** | Not enough data | 8.6 (14 reviews) | 
| **AI Personalization** | Not enough data | 8.3 (10 reviews) | 

### Account-Based Advertising

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **ZoomInfo Marketing** | 8.4/10 | 54 |

#### Platform Basics

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Retargeting** | Not enough data | 8.6 (51 reviews) | 

#### Platform Data

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Campaign Measurement** | Not enough data | 8.2 (47 reviews) | 
| **Attribution** | Not enough data | 7.9 (48 reviews) | 

#### Platform Additional Functionality

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Multivariate Testing** | Not enough data | 7.7 (46 reviews) | 
| **Integrations** | Not enough data | 8.3 (45 reviews) | 

#### Agentic AI - Account-Based Advertising

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.7 (5 reviews) | 
| **Multi-step Planning** | Not enough data | 8.7 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 8.7 (5 reviews) | 
| **Adaptive Learning** | Not enough data | 8.7 (5 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.7 (5 reviews) | 
| **Decision Making** | Not enough data | 7.7 (5 reviews) | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | 8.1/10 | 229 |
| **ZoomInfo Marketing** | N/A | N/A |

#### Lead Intelligence

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Lead Validation** | 8.1 (200 reviews) ✓ Verified | Not enough data | 
| **Lead Enrichment** | 8.2 (204 reviews) ✓ Verified | Not enough data | 
| **Lead Quality** | 8.1 (210 reviews) ✓ Verified | Not enough data | 
| **Lead Analysis** | 7.9 (186 reviews) ✓ Verified | Not enough data | 
| **Browser Extension** | 9.0 (203 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Lead Intelligence

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Cross-system Integration** | 7.5 (25 reviews) | Not enough data | 

### Chatbots

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **ZoomInfo Marketing** | 8.6/10 | 11 |

#### Responses

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Customization** | Not enough data | 8.7 (9 reviews) | 
| **Control** | Not enough data | 8.1 (8 reviews) | 
| **Route To Human** | Not enough data | 8.5 (9 reviews) | 
| **Menu bars** | Not enough data | 9.0 (10 reviews) | 
| **Drip sequences** | Not enough data | 9.2 (8 reviews) | 

#### Platform

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Live chat** | Not enough data | 8.3 (9 reviews) | 
| **Integrations** | Not enough data | 9.4 (9 reviews) | 
| **Branding** | Not enough data | 8.5 (8 reviews) | 
| **Analytics** | Not enough data | 8.9 (9 reviews) | 
| **A/B testing** | Not enough data | 8.3 (6 reviews) | 
| **Role-based access** | Not enough data | 8.5 (9 reviews) | 
| **Collection of information** | Not enough data | 8.3 (10 reviews) | 

#### Generative AI

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | 7.9/10 | 264 |
| **ZoomInfo Marketing** | 8.7/10 | 59 |

#### Lead Monitoring

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Features** | 8.2 (231 reviews) ✓ Verified | 8.8 (50 reviews) ✓ Verified | 
| **Performance** | 8.2 (228 reviews) ✓ Verified | 8.8 (52 reviews) | 
| **Identification** | 8.0 (92 reviews) | 8.6 (50 reviews) ✓ Verified | 

#### Agentic AI - Lead Capture

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Cross-system Integration** | 7.6 (28 reviews) | 9.1 (9 reviews) | 
| **Proactive Assistance** | 7.4 (27 reviews) | 8.7 (9 reviews) | 

#### Data Capture

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Mobile** | 7.8 (65 reviews) | 8.4 (43 reviews) | 
| **Websites** | 8.2 (189 reviews) | 8.9 (47 reviews) ✓ Verified | 
| **Social Media** | Feature Not Available | 8.5 (41 reviews) | 
| **Data** | 8.0 (222 reviews) ✓ Verified | 8.5 (48 reviews) ✓ Verified | 

#### Analytics

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Export/Import** | 8.2 (223 reviews) ✓ Verified | 8.6 (52 reviews) | 
| **Reporting** | 8.1 (90 reviews) | 8.7 (49 reviews) | 

#### Customization

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Forms** | 7.6 (191 reviews) ✓ Verified | 8.5 (46 reviews) | 
| **Personalization** | Feature Not Available | 8.8 (45 reviews) | 
| **Templates** | 7.7 (193 reviews) ✓ Verified | 8.4 (43 reviews) | 
| **Integration** | 8.3 (207 reviews) ✓ Verified | 8.9 (50 reviews) ✓ Verified | 

### Conversational Support

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **ZoomInfo Marketing** | 7.8/10 | 7 |

#### Conversational Platform

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Personalization** | Not enough data | 8.1 (7 reviews) | 
| **Omnichannel** | Not enough data | 8.3 (7 reviews) | 
| **Contextual Engagement** | Not enough data | 7.8 (6 reviews) | 
| **Proactive Engagement** | Not enough data | 7.8 (6 reviews) | 

#### Support Automation

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Intelligent Routing** | Not enough data | 8.1 (6 reviews) | 
| **Seamless Escalation** | Not enough data | 8.3 (6 reviews) | 
| **Transcripts** | Not enough data | 6.9 (6 reviews) | 
| **Self-Serve Support** | Not enough data | 7.2 (6 reviews) | 

#### Generative AI

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 

### Live Chat

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **ZoomInfo Marketing** | 8.2/10 | 15 |

#### Generative AI

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.3 (5 reviews) | 
| **AI Text Summarization** | Not enough data | 7.7 (5 reviews) | 
| **AI Text-to-Speech** | Not enough data | 7.7 (5 reviews) | 

#### Communication

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Pop-up Chat** | Not enough data | 8.8 (12 reviews) | 
| **Notifications** | Not enough data | 8.3 (12 reviews) | 
| **Targeted Emails** | Not enough data | 8.6 (11 reviews) | 
| **In-App Messaging** | Not enough data | 8.1 (12 reviews) ✓ Verified | 
| **Co-Browsing** | Not enough data | 8.5 (8 reviews) | 

####  Internal Use

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Customization ** | Not enough data | 8.3 (11 reviews) | 
| **Conversation Archiving** | Not enough data | 8.0 (11 reviews) | 
| **Lead Development** | Not enough data | 8.8 (12 reviews) ✓ Verified | 
| **Knowledge Base** | Not enough data | 7.8 (12 reviews) | 
| **Team Inbox ** | Not enough data | 8.2 (11 reviews) | 
| **Customer Profiles** | Not enough data | 8.8 (12 reviews) | 

### Lead Mining

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | 8.0/10 | 32 |
| **ZoomInfo Marketing** | N/A | N/A |

#### Agentic AI - Lead Mining

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Cross-system Integration** | 8.0 (29 reviews) | Not enough data | 
| **Proactive Assistance** | 7.9 (30 reviews) | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **ZoomInfo Marketing** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **ZoomInfo Marketing** | 8.8/10 | 35 |

#### Agentic AI - Lead Scoring

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.5 (9 reviews) | 
| **Cross-system Integration** | Not enough data | 8.5 (9 reviews) | 
| **Adaptive Learning** | Not enough data | 8.1 (9 reviews) | 
| **Decision Making** | Not enough data | 9.1 (9 reviews) | 

#### Attribution

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Lead Opportunity** | Not enough data | 9.0 (32 reviews) | 
| **Lead Assignment** | Not enough data | 9.1 (32 reviews) ✓ Verified | 
| **Pipeline Acceleration** | Not enough data | 8.8 (32 reviews) | 

#### Discovery

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Lead Management** | Not enough data | 9.3 (32 reviews) | 
| **Scoring/Ranking** | Not enough data | 8.9 (30 reviews) | 
| **Lead Context** | Not enough data | 9.3 (32 reviews) ✓ Verified | 

#### Management

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Conversion Viability** | Not enough data | 8.9 (30 reviews) | 
| **Workflow** | Not enough data | 8.9 (31 reviews) | 

#### Platform

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Data Synchronization** | Not enough data | 8.4 (32 reviews) ✓ Verified | 
| **Analysis** | Not enough data | 8.9 (30 reviews) | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | 8.9/10 | 11 |
| **ZoomInfo Marketing** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Market Insights ** | 8.5 (10 reviews) | Not enough data | 
| **Account-level Insights ** | 9.1 (9 reviews) | Not enough data | 
| **Lead Analysis ** | 9.1 (9 reviews) | Not enough data | 

#### Lead Management

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Segmentation ** | Feature Not Available | Not enough data | 
| **Predictive Scoring ** | Feature Not Available | Not enough data | 
| **Account Identification ** | Feature Not Available | Not enough data | 

#### Marketing Campaigns

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Omni-Channel Tracking ** | Feature Not Available | Not enough data | 
| **Revenue Planning ** | Feature Not Available | Not enough data | 
| **Media Attribution ** | Feature Not Available | Not enough data | 
| **Opportunity Timeline ** | Feature Not Available | Not enough data | 
| **Customization ** | Feature Not Available | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Technographic Data Availability** | 8.6 (7 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Technographic Data Accuracy** | 9.3 (7 reviews) | Not enough data | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **ZoomInfo Marketing** | 8.2/10 | 41 |

#### Agentic AI - Account-Based Analytics

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Market Insights ** | Not enough data | 8.4 (39 reviews) | 
| **Account-level Insights ** | Not enough data | 8.7 (39 reviews) | 
| **Lead Analysis ** | Not enough data | 8.3 (37 reviews) | 

#### Lead Management

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Segmentation ** | Not enough data | 8.5 (40 reviews) | 
| **Predictive Scoring ** | Not enough data | 8.2 (38 reviews) | 
| **Account Identification ** | Not enough data | 8.7 (40 reviews) | 

#### Marketing Campaigns

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | 8.3 (36 reviews) | 
| **Revenue Planning ** | Not enough data | 7.8 (37 reviews) | 
| **Media Attribution ** | Not enough data | 7.7 (38 reviews) | 
| **Opportunity Timeline ** | Not enough data | 8.0 (34 reviews) | 
| **Customization ** | Not enough data | 8.3 (36 reviews) | 
| **Journey Analytics** | Not enough data | 8.0 (34 reviews) | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **ZoomInfo Marketing** | N/A | N/A |

#### Marketing Distribution

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Lead Capture Software](https://www.g2.com/categories/lead-capture)

**Unique to Lusha (7):** [Lead Mining Software](https://www.g2.com/categories/lead-mining), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence)

**Unique to ZoomInfo Marketing (9):** [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Live Chat Software](https://www.g2.com/categories/live-chat), [Account-Based Advertising Software](https://www.g2.com/categories/account-based-advertising), [Chatbots Software](https://www.g2.com/categories/chatbots), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Conversational Support Software](https://www.g2.com/categories/conversational-support)


---
## Reviewer Demographics

### By Company Size

| Segment | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Small-Business** | 39.4% | 32.5% | 
| **Mid-Market** | 46.9% | 43.6% | 
| **Enterprise** | 13.8% | 23.9% | 

### By Industry

#### Lusha

- **Information Technology and Services:** 21.1%
- **Computer Software:** 18.9%
- **Staffing and Recruiting:** 9.6%
- **Human Resources:** 5.7%
- **Marketing and Advertising:** 5.5%
- **Financial Services:** 3.2%
- **Internet:** 2.6%
- **Telecommunications:** 1.9%
- **Events Services:** 1.7%
- **Market Research:** 1.7%
- **Other:** 28.1%

#### ZoomInfo Marketing

- **Information Technology and Services:** 20.2%
- **Computer Software:** 19.6%
- **Marketing and Advertising:** 12.3%
- **Hospital & Health Care:** 5.5%
- **Real Estate:** 3.1%
- **Accounting:** 1.8%
- **Computer & Network Security:** 1.8%
- **Consumer Services:** 1.8%
- **Education Management:** 1.8%
- **Financial Services:** 1.8%
- **Other:** 30.1%

---
## Alternatives

### Alternatives to Lusha

- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9648 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9092 reviews)
- [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (478 reviews)
- [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1362 reviews)
- [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (821 reviews)
- [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) — 4.4/5 stars (5330 reviews)
- [Mr. E by EasyLeadz](https://www.g2.com/products/mr-e-by-easyleadz/reviews) — 4.6/5 stars (1935 reviews)
- [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1326 reviews)
- [Wiza](https://www.g2.com/products/wiza/reviews) — 4.5/5 stars (1203 reviews)
- [LeadIQ](https://www.g2.com/products/leadiq/reviews) — 4.2/5 stars (1175 reviews)

### Alternatives to ZoomInfo Marketing

- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1428 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1946 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (650 reviews)
- [Drift](https://www.g2.com/products/drift/reviews) — 4.4/5 stars (1256 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14749 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9648 reviews)
- [Qualified](https://www.g2.com/products/qualified/reviews) — 4.9/5 stars (1476 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13806 reviews)
- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3854 reviews)
- [Lead Forensics](https://www.g2.com/products/lead-forensics/reviews) — 4.4/5 stars (1107 reviews)

---
## Top Discussions

### Lusha

- Title: [How do I connect LinkedIn to Lusha?](https://www.g2.com/discussions/how-do-i-connect-linkedin-to-lusha) — 3 comments
  > **Top comment:** "Just download its extension from Chrome or it's website"
- Title: [Is Lusha Database is relevant in Indian market ?](https://www.g2.com/discussions/is-lusha-database-is-relevant-in-indian-market) — 2 comments, 1 upvote
  > **Top comment:** "Nope"
- Title: [Where does Lusha get data from?](https://www.g2.com/discussions/where-does-lusha-get-data-from) — 2 comments
  > **Top comment:** "Lusha gathers business contact information and other data associated with business professionals from a variety of sources, including:
Company..."
- Title: [How much does Lusha cost?](https://www.g2.com/discussions/how-much-does-lusha-cost) — 2 comments, 1 upvote
  > **Top comment:** "in Canada `1200/year and change"
- Title: [If looking to change from zoominfo to lusha is an advisable?](https://www.g2.com/discussions/if-looking-to-change-from-zoominfo-to-lusha-is-an-advisable) — 2 comments, 1 upvote
  > **Top comment:** "I would split it half and half, in my experience there is little overlap in the information the two provide."

### ZoomInfo Marketing

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/lusha-vs-zoominfo-marketing)