# Lusha vs ZoomInfo Marketing Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Lusha excels in **ease of use** , with many users appreciating its intuitive interface and quick access to contact information. The browser extension allows users to effortlessly pull decision-maker emails and phone numbers directly from LinkedIn, making lead generation seamless.
- **Users say** that ZoomInfo Marketing stands out for its **robust marketing capabilities** , particularly in running various campaigns like B2B demand generation. Reviewers highlight its ability to direct traffic to websites and generate leads effectively, showcasing its strength in marketing automation.
- **According to verified reviews** , Lusha's **integration with CRMs** is a significant advantage, allowing for smooth lead management. Users appreciate how it keeps their data up-to-date and provides valuable insights, which enhances their overall workflow.
- **Reviewers mention** that while ZoomInfo Marketing offers strong **data quality** and AI-driven targeting, some users find it less user-friendly compared to Lusha. The complexity of its features can be a barrier for those looking for a straightforward solution.
- **G2 reviewers highlight** that Lusha has a higher volume of recent reviews, indicating a more active user base and up-to-date feedback. This suggests that users are consistently finding value in Lusha's offerings, particularly in its ability to provide accurate and timely contact details.
- **Users report** that while both products have their strengths, ZoomInfo Marketing's **cross-system integration** capabilities are superior, allowing for better connectivity with other tools. This can be a deciding factor for businesses looking for comprehensive solutions that fit into their existing tech stack.



| | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,652 | 182 | 
| **Largest Market Segment** | Mid-Market (46.9% of reviews) | Mid-Market (43.6% of reviews) | 
| **Entry Level Price** | Free Per Month | Contact Us 1 Seats | 

---
## Top Pros & Cons

### Lusha

Pros:
- Contact Information (87 reviews)
- Ease of Use (87 reviews)

Cons:
- Data Inaccuracy (49 reviews)
- Inaccurate Data (42 reviews)

### ZoomInfo Marketing

Pros:
- Features (28 reviews)
- Lead Generation (27 reviews)

Cons:
- Expensive (17 reviews)
- Data Inaccuracy (13 reviews)

---
## Ratings Comparison
| Rating | Lusha | ZoomInfo Marketing | 
|---|---|---|
  | **Meets Requirements** | 8.5 (1395 reviews) | 8.8 (141 reviews) | 
  | **Ease of Use** | 9.2 (1400 reviews) | 8.7 (148 reviews) | 
  | **Ease of Setup** | 9.0 (537 reviews) | 8.7 (102 reviews) | 
  | **Ease of Admin** | 8.8 (373 reviews) | 8.6 (60 reviews) | 
  | **Quality of Support** | 8.1 (1178 reviews) | 8.7 (140 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (371 reviews) | 8.8 (61 reviews) | 
  | **Product Direction (% positive)** | 8.3 (1362 reviews) | 9.3 (140 reviews) | 

---
## Pricing

### Lusha

#### Entry-Level Pricing

Plan: Free

Price: Free Per Month

Description: 40 credits per month

Key Features:
- Verified emails & phones
- Basic & advanced filters
- Company advanced data

[Browse all 5 editions](https://www.g2.com/products/lusha/pricing)

#### Free Trial

Yes

### ZoomInfo Marketing

#### Entry-Level Pricing

Plan: Marketing Demand

Price: Contact Us 1 Seats

Description: Build, segment, and reach your next best customers with powerful B2B data and audience targeting.

Key Features:
- 75K included credits
- 25 intent topics (Custom & Streaming)
- AirCover, WebSights & FormComplete audiences

[Browse all 3 editions](https://www.g2.com/products/zoominfo-marketing/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | 7.8/10 | 786 |
| **ZoomInfo Marketing** | N/A | N/A |

#### Data Availability

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Contact Data Availability** | 7.9 (700 reviews) | Not enough data | 
| **Company Data Availability** | 7.9 (573 reviews) | Not enough data | 
| **Industry Research Availability** | 7.6 (518 reviews) ✓ Verified | Not enough data | 
| **Technographic Data Availability** | 8.1 (72 reviews) | Not enough data | 

#### Data Accuracy

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Contact Data Accuracy** | 7.6 (702 reviews) | Not enough data | 
| **Company Data Accuracy** | 7.7 (568 reviews) | Not enough data | 
| **Technographic Data Accuracy** | 7.8 (72 reviews) | Not enough data | 

#### Agentic AI - Sales Intelligence

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (41 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (44 reviews) | Not enough data | 
| **Adaptive Learning** | 7.4 (42 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.5 (43 reviews) | Not enough data | 
| **Proactive Assistance** | 7.7 (42 reviews) | Not enough data | 
| **Decision Making** | 7.6 (46 reviews) | Not enough data | 

#### Platform

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Internationalization** | Feature Not Available | Not enough data | 
| **User, Role, and Access Management** | 8.3 (238 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.4 (269 reviews) | Not enough data | 
| **Reporting/Dashboards** | 8.1 (227 reviews) ✓ Verified | Not enough data | 
| **Mobile User Support** | 7.7 (61 reviews) | Not enough data | 
| **APIs** | 8.1 (190 reviews) | Not enough data | 

#### Features

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Lead Builder** | 8.5 (110 reviews) | Not enough data | 
| **Integration to CRM/Marketing Automation** | 7.9 (440 reviews) | Not enough data | 
| **Data Cleaning/Enrichment** | 7.8 (445 reviews) ✓ Verified | Not enough data | 
| **Data Segmentation/Filtering** | 7.9 (103 reviews) | Not enough data | 
| **Search** | 8.2 (503 reviews) | Not enough data | 
| **News/People Alerts** | 7.4 (94 reviews) | Not enough data | 
| **Connections** | 7.8 (101 reviews) | Not enough data | 
| **Reporting** | 7.7 (326 reviews) | Not enough data | 
| **Messaging** | 7.2 (95 reviews) | Not enough data | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **ZoomInfo Marketing** | 8.5/10 | 35 |

#### Messenger

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Sequencing** | Not enough data | 8.3 (26 reviews) | 
| **AI** | Not enough data | 8.8 (25 reviews) | 
| **Live Chat** | Not enough data | 8.6 (26 reviews) | 
| **Customization Interface** | Not enough data | 8.4 (26 reviews) | 

#### Channels

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Social Media** | Not enough data | 8.3 (24 reviews) | 
| **Website** | Not enough data | 8.7 (27 reviews) | 
| **Text Message (SMS)** | Not enough data | 7.8 (21 reviews) | 
| **Voice Assistants** | Not enough data | 7.7 (22 reviews) | 
| **Other** | Not enough data | 8.1 (23 reviews) | 

#### Customers

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Targeting** | Not enough data | 9.0 (28 reviews) | 
| **Profiles** | Not enough data | 9.1 (27 reviews) | 
| **Analytics** | Not enough data | 8.5 (27 reviews) | 
| **Lead Gathering** | Not enough data | 8.6 (26 reviews) | 
| **Sales Conversion** | Not enough data | 8.5 (26 reviews) | 

#### Agentic AI - Conversational Marketing

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **ZoomInfo Marketing** | N/A | N/A |

#### Lead Generation

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **ZoomInfo Marketing** | N/A | N/A |

#### Lead Facilitation

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | Not enough data | 
| **Lead Qualification** | Feature Not Available | Not enough data | 
| **Lead Follow-up** | Not enough data | Not enough data | 
| **Meeting Scheduling ** | Feature Not Available | Not enough data | 

#### Organization

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | Not enough data | 
| **Data Entry** | Not enough data | Not enough data | 
| **Integrations / APIs** | Not enough data | Not enough data | 

#### Performance Analysis

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Coaching ** | Not enough data | Not enough data | 
| **Peformance Tracking** | Not enough data | Not enough data | 

#### Sales Analysis

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **ROI Forecasting ** | Not enough data | Not enough data | 
| **Sales Forecasting ** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | 7.6/10 | 44 |
| **ZoomInfo Marketing** | N/A | N/A |

#### Integrated Workflows

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Task Management** | Feature Not Available | Not enough data | 
| **Email Tracking/Automation** | 8.0 (41 reviews) | Not enough data | 
| **Calls and Voice** | Feature Not Available | Not enough data | 
| **Other Outreach Options ** | Feature Not Available | Not enough data | 
| **CRM Integration** | 8.3 (41 reviews) | Not enough data | 
| **Calendar** | 7.8 (19 reviews) | Not enough data | 
| **Shared Records** | 7.6 (39 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Content Management** | 8.0 (38 reviews) | Not enough data | 
| **Workflow Management** | Feature Not Available | Not enough data | 
| **Workflow Performance** | Feature Not Available | Not enough data | 
| **Sales Coaching and Insights** | 8.1 (18 reviews) | Not enough data | 
| **Gamification** | Feature Not Available | Not enough data | 

#### AI and Automation

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Lead Prioritization** | Feature Not Available | Not enough data | 
| **Lead Scoring** | Feature Not Available | Not enough data | 
| **Best Time of Day Scheduling** | 8.1 (16 reviews) | Not enough data | 
| **Buyer Intelligence** | 8.1 (36 reviews) | Not enough data | 
| **Machine Learning** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **AI Text Generation** | 7.6 (37 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (24 reviews) | Not enough data | 
| **Multi-step Planning** | 7.0 (24 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (24 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (25 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.1 (25 reviews) | Not enough data | 
| **Proactive Assistance** | 7.2 (24 reviews) | Not enough data | 
| **Decision Making** | 7.3 (23 reviews) | Not enough data | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | 7.1/10 | 17 |
| **ZoomInfo Marketing** | N/A | N/A |

#### Data Availability

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Contact Data Availability** | 7.8 (15 reviews) | Not enough data | 
| **Account Data Availability** | 7.4 (15 reviews) | Not enough data | 
| **Offline Data** | 6.6 (15 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Integrations** | 7.1 (15 reviews) | Not enough data | 
| **Topic Customization** | 6.9 (15 reviews) | Not enough data | 
| **Natural Language Processing (NLP)** | 7.0 (15 reviews) | Not enough data | 
| **Alerts** | 7.2 (15 reviews) | Not enough data | 
| **Real-time Intent** | 7.1 (15 reviews) | Not enough data | 

### Account-Based Orchestration Platforms

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **ZoomInfo Marketing** | 8.5/10 | 36 |

#### Platform Basics

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Centralization** | Not enough data | 8.5 (24 reviews) | 
| **Account Identification and Segmentation** | Not enough data | 9.0 (29 reviews) | 
| **Lead-to-Account Matching** | Not enough data | 8.8 (23 reviews) | 
| **Multichannel Engagement** | Not enough data | 9.0 (10 reviews) | 
| **Personalized Content and Messaging** | Not enough data | 8.8 (12 reviews) | 

#### Platform Data

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Measurement** | Not enough data | 8.6 (21 reviews) | 
| **Revenue Analytics** | Not enough data | 8.4 (21 reviews) | 

#### Platform Additional Functionality 

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Integrations** | Not enough data | 8.3 (24 reviews) | 

#### Agentic AI - Account-Based Orchestration Platforms

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.5 (10 reviews) | 
| **Cross-system Integration** | Not enough data | 8.0 (10 reviews) | 
| **Adaptive Learning** | Not enough data | 8.0 (10 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.8 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 8.5 (10 reviews) | 

#### Artificial Intelligence

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **AI-Powered Data Analysis** | Not enough data | 8.6 (14 reviews) | 
| **AI Personalization** | Not enough data | 8.3 (10 reviews) | 

### Account-Based Advertising

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **ZoomInfo Marketing** | 8.4/10 | 54 |

#### Platform Basics

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Retargeting** | Not enough data | 8.6 (51 reviews) | 

#### Platform Data

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Campaign Measurement** | Not enough data | 8.2 (47 reviews) | 
| **Attribution** | Not enough data | 7.9 (48 reviews) | 

#### Platform Additional Functionality

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Multivariate Testing** | Not enough data | 7.7 (46 reviews) | 
| **Integrations** | Not enough data | 8.3 (45 reviews) | 

#### Agentic AI - Account-Based Advertising

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.7 (5 reviews) | 
| **Multi-step Planning** | Not enough data | 8.7 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 8.7 (5 reviews) | 
| **Adaptive Learning** | Not enough data | 8.7 (5 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.7 (5 reviews) | 
| **Decision Making** | Not enough data | 7.7 (5 reviews) | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | 8.1/10 | 229 |
| **ZoomInfo Marketing** | N/A | N/A |

#### Lead Intelligence

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Lead Validation** | 8.1 (200 reviews) ✓ Verified | Not enough data | 
| **Lead Enrichment** | 8.2 (204 reviews) ✓ Verified | Not enough data | 
| **Lead Quality** | 8.1 (210 reviews) ✓ Verified | Not enough data | 
| **Lead Analysis** | 7.9 (186 reviews) ✓ Verified | Not enough data | 
| **Browser Extension** | 9.0 (203 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Lead Intelligence

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Cross-system Integration** | 7.5 (25 reviews) | Not enough data | 

### Chatbots

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **ZoomInfo Marketing** | 8.6/10 | 11 |

#### Responses

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Customization** | Not enough data | 8.7 (9 reviews) | 
| **Control** | Not enough data | 8.1 (8 reviews) | 
| **Route To Human** | Not enough data | 8.5 (9 reviews) | 
| **Menu bars** | Not enough data | 9.0 (10 reviews) | 
| **Drip sequences** | Not enough data | 9.2 (8 reviews) | 

#### Platform

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Live chat** | Not enough data | 8.3 (9 reviews) | 
| **Integrations** | Not enough data | 9.4 (9 reviews) | 
| **Branding** | Not enough data | 8.5 (8 reviews) | 
| **Analytics** | Not enough data | 8.9 (9 reviews) | 
| **A/B testing** | Not enough data | 8.3 (6 reviews) | 
| **Role-based access** | Not enough data | 8.5 (9 reviews) | 
| **Collection of information** | Not enough data | 8.3 (10 reviews) | 

#### Generative AI

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | 7.9/10 | 264 |
| **ZoomInfo Marketing** | 8.7/10 | 59 |

#### Lead Monitoring

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Features** | 8.2 (231 reviews) ✓ Verified | 8.8 (50 reviews) ✓ Verified | 
| **Performance** | 8.2 (228 reviews) ✓ Verified | 8.8 (52 reviews) | 
| **Identification** | 8.0 (92 reviews) | 8.6 (50 reviews) ✓ Verified | 

#### Agentic AI - Lead Capture

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Cross-system Integration** | 7.6 (28 reviews) | 9.1 (9 reviews) | 
| **Proactive Assistance** | 7.4 (27 reviews) | 8.7 (9 reviews) | 

#### Data Capture

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Mobile** | 7.8 (65 reviews) | 8.4 (43 reviews) | 
| **Websites** | 8.2 (189 reviews) | 8.9 (47 reviews) ✓ Verified | 
| **Social Media** | Feature Not Available | 8.5 (41 reviews) | 
| **Data** | 8.0 (222 reviews) ✓ Verified | 8.5 (48 reviews) ✓ Verified | 

#### Analytics

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Export/Import** | 8.2 (223 reviews) ✓ Verified | 8.6 (52 reviews) | 
| **Reporting** | 8.1 (90 reviews) | 8.7 (49 reviews) | 

#### Customization

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Forms** | 7.6 (191 reviews) ✓ Verified | 8.5 (46 reviews) | 
| **Personalization** | Feature Not Available | 8.8 (45 reviews) | 
| **Templates** | 7.7 (193 reviews) ✓ Verified | 8.4 (43 reviews) | 
| **Integration** | 8.3 (207 reviews) ✓ Verified | 8.9 (50 reviews) ✓ Verified | 

### Conversational Support

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **ZoomInfo Marketing** | 7.8/10 | 7 |

#### Conversational Platform

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Personalization** | Not enough data | 8.1 (7 reviews) | 
| **Omnichannel** | Not enough data | 8.3 (7 reviews) | 
| **Contextual Engagement** | Not enough data | 7.8 (6 reviews) | 
| **Proactive Engagement** | Not enough data | 7.8 (6 reviews) | 

#### Support Automation

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Intelligent Routing** | Not enough data | 8.1 (6 reviews) | 
| **Seamless Escalation** | Not enough data | 8.3 (6 reviews) | 
| **Transcripts** | Not enough data | 6.9 (6 reviews) | 
| **Self-Serve Support** | Not enough data | 7.2 (6 reviews) | 

#### Generative AI

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 

### Live Chat

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **ZoomInfo Marketing** | 8.2/10 | 15 |

#### Generative AI

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.3 (5 reviews) | 
| **AI Text Summarization** | Not enough data | 7.7 (5 reviews) | 
| **AI Text-to-Speech** | Not enough data | 7.7 (5 reviews) | 

#### Communication

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Pop-up Chat** | Not enough data | 8.8 (12 reviews) | 
| **Notifications** | Not enough data | 8.3 (12 reviews) | 
| **Targeted Emails** | Not enough data | 8.6 (11 reviews) | 
| **In-App Messaging** | Not enough data | 8.1 (12 reviews) ✓ Verified | 
| **Co-Browsing** | Not enough data | 8.5 (8 reviews) | 

####  Internal Use

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Customization ** | Not enough data | 8.3 (11 reviews) | 
| **Conversation Archiving** | Not enough data | 8.0 (11 reviews) | 
| **Lead Development** | Not enough data | 8.8 (12 reviews) ✓ Verified | 
| **Knowledge Base** | Not enough data | 7.8 (12 reviews) | 
| **Team Inbox ** | Not enough data | 8.2 (11 reviews) | 
| **Customer Profiles** | Not enough data | 8.8 (12 reviews) | 

### Lead Mining

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | 8.0/10 | 32 |
| **ZoomInfo Marketing** | N/A | N/A |

#### Agentic AI - Lead Mining

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Cross-system Integration** | 8.0 (29 reviews) | Not enough data | 
| **Proactive Assistance** | 7.9 (30 reviews) | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **ZoomInfo Marketing** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **ZoomInfo Marketing** | 8.8/10 | 35 |

#### Agentic AI - Lead Scoring

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.5 (9 reviews) | 
| **Cross-system Integration** | Not enough data | 8.5 (9 reviews) | 
| **Adaptive Learning** | Not enough data | 8.1 (9 reviews) | 
| **Decision Making** | Not enough data | 9.1 (9 reviews) | 

#### Attribution

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Lead Opportunity** | Not enough data | 9.0 (32 reviews) | 
| **Lead Assignment** | Not enough data | 9.1 (32 reviews) ✓ Verified | 
| **Pipeline Acceleration** | Not enough data | 8.8 (32 reviews) | 

#### Discovery

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Lead Management** | Not enough data | 9.3 (32 reviews) | 
| **Scoring/Ranking** | Not enough data | 8.9 (30 reviews) | 
| **Lead Context** | Not enough data | 9.3 (32 reviews) ✓ Verified | 

#### Management

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Conversion Viability** | Not enough data | 8.9 (30 reviews) | 
| **Workflow** | Not enough data | 8.9 (31 reviews) | 

#### Platform

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Data Synchronization** | Not enough data | 8.4 (32 reviews) ✓ Verified | 
| **Analysis** | Not enough data | 8.9 (30 reviews) | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | 8.9/10 | 11 |
| **ZoomInfo Marketing** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Market Insights ** | 8.5 (10 reviews) | Not enough data | 
| **Account-level Insights ** | 9.1 (9 reviews) | Not enough data | 
| **Lead Analysis ** | 9.1 (9 reviews) | Not enough data | 

#### Lead Management

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Segmentation ** | Feature Not Available | Not enough data | 
| **Predictive Scoring ** | Feature Not Available | Not enough data | 
| **Account Identification ** | Feature Not Available | Not enough data | 

#### Marketing Campaigns

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Omni-Channel Tracking ** | Feature Not Available | Not enough data | 
| **Revenue Planning ** | Feature Not Available | Not enough data | 
| **Media Attribution ** | Feature Not Available | Not enough data | 
| **Opportunity Timeline ** | Feature Not Available | Not enough data | 
| **Customization ** | Feature Not Available | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Technographic Data Availability** | 8.6 (7 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Technographic Data Accuracy** | 9.3 (7 reviews) | Not enough data | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **ZoomInfo Marketing** | 8.2/10 | 41 |

#### Agentic AI - Account-Based Analytics

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Market Insights ** | Not enough data | 8.4 (39 reviews) | 
| **Account-level Insights ** | Not enough data | 8.7 (39 reviews) | 
| **Lead Analysis ** | Not enough data | 8.3 (37 reviews) | 

#### Lead Management

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Segmentation ** | Not enough data | 8.5 (40 reviews) | 
| **Predictive Scoring ** | Not enough data | 8.2 (38 reviews) | 
| **Account Identification ** | Not enough data | 8.7 (40 reviews) | 

#### Marketing Campaigns

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | 8.3 (36 reviews) | 
| **Revenue Planning ** | Not enough data | 7.8 (37 reviews) | 
| **Media Attribution ** | Not enough data | 7.7 (38 reviews) | 
| **Opportunity Timeline ** | Not enough data | 8.0 (34 reviews) | 
| **Customization ** | Not enough data | 8.3 (36 reviews) | 
| **Journey Analytics** | Not enough data | 8.0 (34 reviews) | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **ZoomInfo Marketing** | N/A | N/A |

#### Marketing Distribution

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Lead Capture Software](https://www.g2.com/categories/lead-capture)

**Unique to Lusha (7):** [Lead Mining Software](https://www.g2.com/categories/lead-mining), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence)

**Unique to ZoomInfo Marketing (9):** [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Live Chat Software](https://www.g2.com/categories/live-chat), [Account-Based Advertising Software](https://www.g2.com/categories/account-based-advertising), [Chatbots Software](https://www.g2.com/categories/chatbots), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Conversational Support Software](https://www.g2.com/categories/conversational-support)


---
## Reviewer Demographics

### By Company Size

| Segment | Lusha | ZoomInfo Marketing | 
|---|---|---|
| **Small-Business** | 39.3% | 32.5% | 
| **Mid-Market** | 46.9% | 43.6% | 
| **Enterprise** | 13.8% | 23.9% | 

### By Industry

#### Lusha

- **Information Technology and Services:** 21.1%
- **Computer Software:** 18.9%
- **Staffing and Recruiting:** 9.6%
- **Human Resources:** 5.7%
- **Marketing and Advertising:** 5.4%
- **Financial Services:** 3.2%
- **Internet:** 2.6%
- **Telecommunications:** 1.9%
- **Events Services:** 1.7%
- **Market Research:** 1.7%
- **Other:** 28.2%

#### ZoomInfo Marketing

- **Information Technology and Services:** 20.2%
- **Computer Software:** 19.6%
- **Marketing and Advertising:** 12.3%
- **Hospital & Health Care:** 5.5%
- **Real Estate:** 3.1%
- **Accounting:** 1.8%
- **Computer & Network Security:** 1.8%
- **Consumer Services:** 1.8%
- **Education Management:** 1.8%
- **Financial Services:** 1.8%
- **Other:** 30.1%

---
## Alternatives

### Alternatives to Lusha

- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9646 reviews)
- [ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews) — 4.5/5 stars (9091 reviews)
- [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (478 reviews)
- [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1362 reviews)
- [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (820 reviews)
- [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) — 4.4/5 stars (5330 reviews)
- [Mr. E by EasyLeadz](https://www.g2.com/products/mr-e-by-easyleadz/reviews) — 4.6/5 stars (1932 reviews)
- [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1325 reviews)
- [Wiza](https://www.g2.com/products/wiza/reviews) — 4.5/5 stars (1203 reviews)
- [LeadIQ](https://www.g2.com/products/leadiq/reviews) — 4.2/5 stars (1174 reviews)

### Alternatives to ZoomInfo Marketing

- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1428 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1943 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (649 reviews)
- [Drift](https://www.g2.com/products/drift/reviews) — 4.4/5 stars (1256 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14742 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9646 reviews)
- [Qualified](https://www.g2.com/products/qualified/reviews) — 4.9/5 stars (1476 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13797 reviews)
- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3851 reviews)
- [Lead Forensics](https://www.g2.com/products/lead-forensics/reviews) — 4.4/5 stars (1106 reviews)

---
## Top Discussions

### Lusha

- Title: [How do I connect LinkedIn to Lusha?](https://www.g2.com/discussions/how-do-i-connect-linkedin-to-lusha) — 3 comments
  > **Top comment:** "Just download its extension from Chrome or it's website"
- Title: [Is Lusha Database is relevant in Indian market ?](https://www.g2.com/discussions/is-lusha-database-is-relevant-in-indian-market) — 2 comments, 1 upvote
  > **Top comment:** "Nope"
- Title: [Where does Lusha get data from?](https://www.g2.com/discussions/where-does-lusha-get-data-from) — 2 comments
  > **Top comment:** "Lusha gathers business contact information and other data associated with business professionals from a variety of sources, including:
Company..."
- Title: [How much does Lusha cost?](https://www.g2.com/discussions/how-much-does-lusha-cost) — 2 comments, 1 upvote
  > **Top comment:** "in Canada `1200/year and change"
- Title: [If looking to change from zoominfo to lusha is an advisable?](https://www.g2.com/discussions/if-looking-to-change-from-zoominfo-to-lusha-is-an-advisable) — 2 comments, 1 upvote
  > **Top comment:** "I would split it half and half, in my experience there is little overlap in the information the two provide."

### ZoomInfo Marketing

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/lusha-vs-zoominfo-marketing)