# Lusha vs ZoomInfo Sales Comparison
---
## AI Generated Summary
- **G2 reviewers report** that ZoomInfo Sales excels in providing a comprehensive database for lead generation, with users highlighting its vast collection of emails and phone numbers. One user mentioned, "It is very useful to find leads and contact details of various people," showcasing its effectiveness in sales and marketing efforts.
- **Users say** that Lusha is particularly reliable for quickly obtaining direct contact information from LinkedIn profiles. Reviewers appreciate its ability to bypass generic company lines, with one stating, "It consistently helps me get past generic company lines and connect with the right people," making it a valuable tool for BDRs.
- **According to verified reviews** , ZoomInfo Sales has a significantly higher overall satisfaction score, reflecting its strong performance in user experience and support. Users have praised its intuitive features, such as the ability to drill down into information to find key targets, which enhances the quality of leads generated.
- **Reviewers mention** that while Lusha offers a smooth and easy-to-use Chrome extension, it may not match the depth of data available in ZoomInfo Sales. Users have noted that Lusha is great for individual leads but may lack the extensive market insights that ZoomInfo provides, which can be crucial for broader sales strategies.
- **Users highlight** that ZoomInfo Sales has a more robust support system, with higher ratings for quality of support. One user noted the positive feedback from their team after upgrading to the copilot add-on, which utilizes advanced features and AI for personalized outreach, indicating a strong commitment to customer success.
- **G2 reviewers indicate** that Lusha's ease of use is a strong point, with a higher score in this area compared to ZoomInfo Sales. Users appreciate how quickly they can find accurate contact details, stating, "Lusha cuts down the time needed for outbound success," which is essential for sales professionals looking for efficiency.



| | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 1,649 | 9,083 | 
| **Largest Market Segment** | Mid-Market (46.9% of reviews) | Mid-Market (48.3% of reviews) | 
| **Entry Level Price** | Free Per Month | Contact Us 1 Seat | 

---
## Top Pros & Cons

### Lusha

Pros:
- Contact Information (87 reviews)
- Ease of Use (87 reviews)

Cons:
- Data Inaccuracy (49 reviews)
- Inaccurate Data (42 reviews)

### ZoomInfo Sales

Pros:
- Contact Information (413 reviews)
- Ease of Use (403 reviews)

Cons:
- Inaccurate Data (232 reviews)
- Outdated Data (232 reviews)

---
## Ratings Comparison
| Rating | Lusha | ZoomInfo Sales | 
|---|---|---|
  | **Meets Requirements** | 8.5 (1394 reviews) | 8.7 (7413 reviews) | 
  | **Ease of Use** | 9.2 (1399 reviews) | 8.8 (7495 reviews) | 
  | **Ease of Setup** | 9.0 (536 reviews) | 8.9 (2242 reviews) | 
  | **Ease of Admin** | 8.8 (373 reviews) | 8.7 (1487 reviews) | 
  | **Quality of Support** | 8.1 (1177 reviews) | 8.7 (6623 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (371 reviews) | 8.6 (1503 reviews) | 
  | **Product Direction (% positive)** | 8.3 (1362 reviews) | 8.7 (7173 reviews) | 

---
## Pricing

### Lusha

#### Entry-Level Pricing

Plan: Free

Price: Free Per Month

Description: 40 credits per month

Key Features:
- Verified emails & phones
- Basic & advanced filters
- Company advanced data

[Browse all 5 editions](https://www.g2.com/products/lusha/pricing)

#### Free Trial

Yes

### ZoomInfo Sales

#### Entry-Level Pricing

Plan: ZoomInfo Professional

Price: Contact Us 1 Seat

Description: Take prospecting to the next level with best in class contact & company data.

Key Features:
- Comprehensive contact & company profiles
- Quick/advanced search and exporting
- Mobile numbers & business email

[Browse all 3 editions](https://www.g2.com/products/zoominfo-sales/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | 7.8/10 | 785 |
| **ZoomInfo Sales** | 8.0/10 | 4689 |

#### Data Availability

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Contact Data Availability** | 7.9 (699 reviews) | 8.3 (4351 reviews) ✓ Verified | 
| **Company Data Availability** | 7.9 (573 reviews) | 8.5 (4284 reviews) ✓ Verified | 
| **Industry Research Availability** | 7.6 (518 reviews) ✓ Verified | 8.2 (2912 reviews) ✓ Verified | 
| **Technographic Data Availability** | 8.1 (72 reviews) | 7.9 (418 reviews) | 

#### Data Accuracy

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Contact Data Accuracy** | 7.6 (701 reviews) | 7.7 (4343 reviews) ✓ Verified | 
| **Company Data Accuracy** | 7.7 (568 reviews) | 8.2 (4247 reviews) ✓ Verified | 
| **Technographic Data Accuracy** | 7.8 (72 reviews) | 7.9 (404 reviews) | 

#### Agentic AI - Sales Intelligence

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (41 reviews) | 7.3 (132 reviews) | 
| **Cross-system Integration** | 7.8 (44 reviews) | 7.6 (132 reviews) | 
| **Adaptive Learning** | 7.4 (42 reviews) | 7.3 (133 reviews) | 
| **Natural Language Interaction** | 7.5 (43 reviews) | 7.3 (134 reviews) | 
| **Proactive Assistance** | 7.7 (42 reviews) | 7.3 (132 reviews) | 
| **Decision Making** | 7.6 (46 reviews) | 7.5 (133 reviews) | 

#### Platform

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Internationalization** | Feature Not Available | 7.8 (426 reviews) | 
| **User, Role, and Access Management** | 8.3 (238 reviews) ✓ Verified | 8.6 (1320 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.4 (268 reviews) | 8.6 (1624 reviews) ✓ Verified | 
| **Reporting/Dashboards** | 8.1 (227 reviews) ✓ Verified | 8.2 (1365 reviews) ✓ Verified | 
| **Mobile User Support** | 7.7 (61 reviews) | 7.7 (1054 reviews) ✓ Verified | 
| **APIs** | 8.1 (190 reviews) | 8.2 (1238 reviews) ✓ Verified | 

#### Features

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Lead Builder** | 8.5 (110 reviews) | 8.4 (3438 reviews) ✓ Verified | 
| **Integration to CRM/Marketing Automation** | 7.9 (439 reviews) | 8.4 (3448 reviews) ✓ Verified | 
| **Data Cleaning/Enrichment** | 7.8 (445 reviews) ✓ Verified | 8.0 (3173 reviews) ✓ Verified | 
| **Data Segmentation/Filtering** | 7.9 (102 reviews) | 8.3 (3474 reviews) ✓ Verified | 
| **Search** | 8.2 (502 reviews) | 8.6 (4204 reviews) ✓ Verified | 
| **News/People Alerts** | 7.4 (94 reviews) | 8.1 (3342 reviews) ✓ Verified | 
| **Connections** | 7.8 (101 reviews) | Feature Not Available | 
| **Reporting** | 7.7 (326 reviews) | 8.0 (2704 reviews) ✓ Verified | 
| **Messaging** | 7.2 (95 reviews) | 7.8 (1246 reviews) ✓ Verified | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **ZoomInfo Sales** | 8.0/10 | 1536 |

#### Lead Intelligence

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Market Insights ** | Not enough data | 8.6 (1266 reviews) ✓ Verified | 
| **Account-level Insights ** | Not enough data | 8.7 (1294 reviews) | 
| **Lead Analysis ** | Not enough data | 8.6 (1276 reviews) | 

#### Lead Management

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Segmentation ** | Not enough data | 8.6 (1253 reviews) | 
| **Predictive Scoring ** | Not enough data | 8.2 (1216 reviews) | 
| **Account Identification ** | Not enough data | 8.8 (1306 reviews) | 

#### Marketing Campaigns

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | 8.0 (1101 reviews) | 
| **Revenue Planning ** | Not enough data | 7.8 (1093 reviews) | 
| **Media Attribution ** | Not enough data | 7.8 (1048 reviews) | 
| **Opportunity Timeline ** | Not enough data | 8.0 (1094 reviews) | 
| **Customization ** | Not enough data | 8.3 (1145 reviews) | 

#### Campaign Execution

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Website Personalization ** | Not enough data | 8.0 (1064 reviews) | 
| **Prioritized Accounts ** | Not enough data | 8.6 (1204 reviews) | 
| **Trending Accounts ** | Not enough data | 8.5 (1188 reviews) | 
| **Email Campaigns ** | Not enough data | 8.3 (1145 reviews) | 

#### Agentic AI - Account Data Management

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (31 reviews) | 
| **Cross-system Integration** | Not enough data | 7.4 (31 reviews) | 
| **Adaptive Learning** | Not enough data | 7.2 (31 reviews) | 
| **Proactive Assistance** | Not enough data | 7.2 (30 reviews) | 
| **Decision Making** | Not enough data | 7.2 (30 reviews) | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **ZoomInfo Sales** | N/A | N/A |

#### Lead Generation

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **ZoomInfo Sales** | 8.1/10 | 585 |

#### Lead Facilitation

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | 8.0 (332 reviews) | 
| **Lead Qualification** | Feature Not Available | 8.6 (465 reviews) ✓ Verified | 
| **Lead Follow-up** | Not enough data | 8.5 (462 reviews) | 
| **Meeting Scheduling ** | Feature Not Available | 8.0 (435 reviews) ✓ Verified | 

#### Organization

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | 8.3 (449 reviews) | 
| **Data Entry** | Not enough data | 8.5 (471 reviews) | 
| **Integrations / APIs** | Not enough data | 8.5 (460 reviews) ✓ Verified | 

#### Performance Analysis

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Coaching ** | Not enough data | 8.3 (454 reviews) | 
| **Peformance Tracking** | Not enough data | 8.3 (449 reviews) ✓ Verified | 

#### Sales Analysis

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **ROI Forecasting ** | Not enough data | 8.0 (440 reviews) | 
| **Sales Forecasting ** | Not enough data | 8.3 (450 reviews) | 

#### Generative AI

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.9 (262 reviews) | 
| **AI Text Summarization** | Not enough data | 7.9 (262 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.9 (29 reviews) | 
| **Multi-step Planning** | Not enough data | 7.9 (29 reviews) | 
| **Cross-system Integration** | Not enough data | 8.2 (29 reviews) | 
| **Adaptive Learning** | Not enough data | 7.9 (28 reviews) | 
| **Natural Language Interaction** | Feature Not Available | 7.8 (28 reviews) | 
| **Proactive Assistance** | Not enough data | 8.0 (28 reviews) | 
| **Decision Making** | Not enough data | 8.1 (28 reviews) | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | 7.6/10 | 44 |
| **ZoomInfo Sales** | 8.0/10 | 1020 |

#### Integrated Workflows

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Task Management** | Feature Not Available | 8.1 (913 reviews) ✓ Verified | 
| **Email Tracking/Automation** | 8.0 (41 reviews) | 8.2 (920 reviews) ✓ Verified | 
| **Calls and Voice** | Feature Not Available | 7.7 (885 reviews) ✓ Verified | 
| **Other Outreach Options ** | Feature Not Available | 8.0 (862 reviews) | 
| **CRM Integration** | 8.3 (41 reviews) | 8.6 (930 reviews) ✓ Verified | 
| **Calendar** | 7.8 (19 reviews) | 7.8 (860 reviews) ✓ Verified | 
| **Shared Records** | 7.6 (39 reviews) | 8.1 (878 reviews) | 

#### Repeatability and Reportability

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Content Management** | 8.0 (38 reviews) | 8.3 (889 reviews) ✓ Verified | 
| **Workflow Management** | Feature Not Available | 8.3 (889 reviews) ✓ Verified | 
| **Workflow Performance** | Feature Not Available | 8.3 (872 reviews) ✓ Verified | 
| **Sales Coaching and Insights** | 8.1 (18 reviews) | 8.1 (868 reviews) | 
| **Gamification** | Feature Not Available | 7.4 (819 reviews) | 

#### AI and Automation

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Lead Prioritization** | Feature Not Available | 8.3 (867 reviews) | 
| **Lead Scoring** | Feature Not Available | 8.3 (877 reviews) ✓ Verified | 
| **Best Time of Day Scheduling** | 8.1 (16 reviews) | 7.9 (826 reviews) | 
| **Buyer Intelligence** | 8.1 (36 reviews) | 8.5 (876 reviews) | 
| **Machine Learning** | Feature Not Available | 7.9 (818 reviews) | 

#### Generative AI

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **AI Text Generation** | 7.6 (37 reviews) | 7.5 (661 reviews) | 

#### Agentic AI - Sales Engagement

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (24 reviews) | 7.8 (59 reviews) | 
| **Multi-step Planning** | 7.0 (24 reviews) | 8.1 (59 reviews) | 
| **Cross-system Integration** | 7.4 (24 reviews) | 8.0 (58 reviews) | 
| **Adaptive Learning** | 7.1 (25 reviews) | 7.9 (59 reviews) | 
| **Natural Language Interaction** | 7.1 (25 reviews) | 7.8 (58 reviews) | 
| **Proactive Assistance** | 7.2 (24 reviews) | 7.8 (57 reviews) | 
| **Decision Making** | 7.3 (23 reviews) | 8.0 (59 reviews) | 

### Auto Dialer

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **ZoomInfo Sales** | 8.5/10 | 133 |

#### Dialing Options

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Preview Dialing** | Not enough data | 8.9 (118 reviews) ✓ Verified | 
| **Progressive Dialing** | Not enough data | 8.7 (118 reviews) ✓ Verified | 
| **Predictive Dialing** | Not enough data | Not enough data | 

#### Agent Tools

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Whisper Coaching ** | Not enough data | Feature Not Available | 
| **Callback Scheduling ** | Not enough data | 8.5 (113 reviews) ✓ Verified | 
| **Call Recording ** | Not enough data | 8.4 (109 reviews) ✓ Verified | 

#### Automation

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Voice Activity Detection** | Not enough data | 8.3 (100 reviews) | 
| **Interactive Voice Response (IVR)** | Not enough data | Feature Not Available | 
| **Call Scrubbing** | Not enough data | 8.5 (103 reviews) | 

#### Agentic AI - Auto Dialer

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### AI Capabilities - Auto Dialer

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Call Prioritization and List Optimization** | Not enough data | Not enough data | 
| **Compliance Monitoring** | Not enough data | Not enough data | 
| **Speech Analytics and Sentiment Analysis** | Not enough data | Not enough data | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | 7.1/10 | 17 |
| **ZoomInfo Sales** | 8.3/10 | 1167 |

#### Data Availability

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Contact Data Availability** | 7.8 (15 reviews) | 8.4 (1051 reviews) | 
| **Account Data Availability** | 7.4 (15 reviews) | 8.6 (1050 reviews) | 
| **Offline Data** | 6.6 (15 reviews) | 7.7 (708 reviews) | 

#### Platform Additional Functionality

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Integrations** | 7.1 (15 reviews) | 8.7 (1015 reviews) | 
| **Topic Customization** | 6.9 (15 reviews) | 8.4 (758 reviews) | 
| **Natural Language Processing (NLP)** | 7.0 (15 reviews) | 8.0 (703 reviews) | 
| **Alerts** | 7.2 (15 reviews) | 8.5 (785 reviews) | 
| **Real-time Intent** | 7.1 (15 reviews) | 8.3 (795 reviews) | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | 8.1/10 | 229 |
| **ZoomInfo Sales** | 8.4/10 | 1424 |

#### Lead Intelligence

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Lead Validation** | 8.1 (200 reviews) ✓ Verified | 8.6 (1293 reviews) | 
| **Lead Enrichment** | 8.2 (204 reviews) ✓ Verified | 8.6 (1278 reviews) ✓ Verified | 
| **Lead Quality** | 8.1 (210 reviews) ✓ Verified | 8.5 (1320 reviews) ✓ Verified | 
| **Lead Analysis** | 7.9 (186 reviews) ✓ Verified | 8.5 (1244 reviews) | 
| **Browser Extension** | 9.0 (203 reviews) ✓ Verified | 8.7 (1268 reviews) | 

#### Agentic AI - Lead Intelligence

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Cross-system Integration** | 7.5 (25 reviews) | 7.7 (84 reviews) | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | 7.9/10 | 264 |
| **ZoomInfo Sales** | 8.4/10 | 1643 |

#### Lead Monitoring

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Features** | 8.2 (231 reviews) ✓ Verified | 8.8 (1420 reviews) ✓ Verified | 
| **Performance** | 8.2 (228 reviews) ✓ Verified | 8.7 (1348 reviews) ✓ Verified | 
| **Identification** | 8.0 (92 reviews) | 8.5 (1319 reviews) ✓ Verified | 

#### Agentic AI - Lead Capture

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Cross-system Integration** | 7.6 (28 reviews) | 7.8 (55 reviews) | 
| **Proactive Assistance** | 7.4 (27 reviews) | 7.7 (55 reviews) | 

#### Data Capture

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Mobile** | 7.8 (65 reviews) | 8.0 (904 reviews) | 
| **Websites** | 8.2 (189 reviews) | 8.6 (1283 reviews) ✓ Verified | 
| **Social Media** | Feature Not Available | 8.1 (1208 reviews) ✓ Verified | 
| **Data** | 8.0 (222 reviews) ✓ Verified | 8.6 (1340 reviews) ✓ Verified | 

#### Analytics

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Export/Import** | 8.2 (223 reviews) ✓ Verified | 8.8 (1436 reviews) ✓ Verified | 
| **Reporting** | 8.1 (90 reviews) | 8.5 (1318 reviews) ✓ Verified | 

#### Customization

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Forms** | 7.6 (191 reviews) ✓ Verified | 8.2 (1161 reviews) ✓ Verified | 
| **Personalization** | Feature Not Available | 8.2 (1211 reviews) ✓ Verified | 
| **Templates** | 7.7 (193 reviews) ✓ Verified | 8.1 (1181 reviews) ✓ Verified | 
| **Integration** | 8.3 (207 reviews) ✓ Verified | 8.7 (1363 reviews) ✓ Verified | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **ZoomInfo Sales** | 8.3/10 | 919 |

#### Data collection

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Natural Language Processing (NLP)** | Not enough data | 8.1 (643 reviews) | 
| **Data Sources** | Not enough data | 8.5 (768 reviews) ✓ Verified | 
| **Custom Research Sources** | Not enough data | 8.5 (756 reviews) ✓ Verified | 
| **Lead Enrichment** | Not enough data | 8.7 (793 reviews) ✓ Verified | 
| **Advanced Data Collection** | Not enough data | 8.7 (774 reviews) ✓ Verified | 

#### Segment Trending

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Web** | Not enough data | 8.3 (703 reviews) ✓ Verified | 
| **Social** | Not enough data | 8.1 (670 reviews) | 
| **Benchmarks** | Not enough data | 8.1 (655 reviews) ✓ Verified | 
| **Finance ** | Not enough data | 8.0 (677 reviews) | 

#### Analysis

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Custom Dashboards** | Not enough data | 8.2 (701 reviews) | 
| **Reports** | Not enough data | 8.5 (738 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 8.6 (760 reviews) ✓ Verified | 

#### Platform

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Search** | Not enough data | 8.9 (829 reviews) ✓ Verified | 
| **User, Role, And Access Management** | Not enough data | 8.7 (776 reviews) ✓ Verified | 
| **Mobile User Support** | Not enough data | 7.9 (671 reviews) ✓ Verified | 
| **Alerts** | Not enough data | 8.4 (749 reviews) ✓ Verified | 
| **Collaboration** | Not enough data | 8.3 (704 reviews) ✓ Verified | 
| **Compliance** | Not enough data | 8.4 (697 reviews) ✓ Verified | 

#### Agentic AI - Market Intelligence

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 7.5 (36 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (37 reviews) | 

### Email Verification

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **ZoomInfo Sales** | 7.7/10 | 633 |

#### Generative AI

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.7 (615 reviews) | 
| **AI Text-to-Speech** | Not enough data | 7.4 (613 reviews) | 

#### Agentic AI - Email Verification

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Decision Making** | Not enough data | 8.1 (63 reviews) | 

### Lead Mining

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | 8.0/10 | 32 |
| **ZoomInfo Sales** | 7.0/10 | 68 |

#### Agentic AI - Lead Mining

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Cross-system Integration** | 8.0 (29 reviews) | 7.1 (64 reviews) | 
| **Proactive Assistance** | 7.9 (30 reviews) | 6.9 (65 reviews) | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **ZoomInfo Sales** | 8.0/10 | 26 |

#### Agentic AI - Visitor Identification

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 8.1 (24 reviews) | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **ZoomInfo Sales** | 7.9/10 | 13 |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (11 reviews) | 
| **Multi-step Planning** | Not enough data | 7.4 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 7.4 (11 reviews) | 
| **Adaptive Learning** | Not enough data | 7.0 (11 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.1 (11 reviews) | 
| **Proactive Assistance** | Not enough data | 7.1 (11 reviews) | 
| **Decision Making** | Not enough data | 7.1 (11 reviews) | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **ZoomInfo Sales** | 8.4/10 | 567 |

#### Agentic AI - Email Tracking

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (22 reviews) | 
| **Multi-step Planning** | Not enough data | 8.0 (23 reviews) | 
| **Cross-system Integration** | Not enough data | 8.2 (23 reviews) | 
| **Adaptive Learning** | Not enough data | 8.1 (23 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.4 (22 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (21 reviews) | 
| **Decision Making** | Not enough data | 8.7 (21 reviews) | 

#### Analytics

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Open Rates** | Not enough data | 8.5 (508 reviews) | 
| **Link Activity** | Not enough data | 8.6 (501 reviews) | 
| **Attachment Activity** | Not enough data | 8.6 (463 reviews) | 

#### Customizations

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Email Platform Integration** | Not enough data | 8.8 (510 reviews) | 
| **Email Scheduling** | Not enough data | 8.9 (498 reviews) | 
| **Notifications** | Not enough data | 8.7 (515 reviews) | 
| **Email Categorization** | Not enough data | 8.6 (498 reviews) | 
| **Templates** | Not enough data | 8.6 (505 reviews) | 

#### Generative AI

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.2 (296 reviews) | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **ZoomInfo Sales** | 8.4/10 | 335 |

#### Agentic AI - Outbound Call Tracking

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.6 (14 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.9 (14 reviews) | 

#### Calling

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Record Calls** | Not enough data | 8.1 (284 reviews) ✓ Verified | 
| **Generate Location** | Not enough data | 8.6 (267 reviews) ✓ Verified | 
| **Call Types** | Not enough data | 8.5 (286 reviews) ✓ Verified | 
| **Click-to-Call** | Not enough data | 8.5 (297 reviews) ✓ Verified | 
| **Auto Dialer** | Not enough data | 8.2 (12 reviews) | 

#### Contacts

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Personalization** | Not enough data | 8.6 (256 reviews) ✓ Verified | 
| **Information Locater** | Not enough data | 8.7 (287 reviews) ✓ Verified | 
| **Record Prospect Data** | Not enough data | 8.8 (290 reviews) ✓ Verified | 

#### Insights

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Notes** | Not enough data | 8.4 (286 reviews) ✓ Verified | 
| **Daily Summary** | Not enough data | 8.6 (291 reviews) ✓ Verified | 
| **Automated Voicemails** | Not enough data | 8.2 (283 reviews) ✓ Verified | 
| **Automated Emails** | Not enough data | 8.5 (293 reviews) ✓ Verified | 
| **Sorts Prospects** | Not enough data | 8.6 (287 reviews) | 
| **Automated Note Taking** | Not enough data | 8.1 (12 reviews) | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | 8.9/10 | 11 |
| **ZoomInfo Sales** | 8.2/10 | 1214 |

#### Agentic AI - Marketing Account Intelligence

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (17 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (17 reviews) | 
| **Adaptive Learning** | Not enough data | 7.6 (16 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.7 (17 reviews) | 

#### Lead Intelligence

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Market Insights ** | 8.5 (10 reviews) | 8.4 (979 reviews) | 
| **Account-level Insights ** | 9.1 (9 reviews) | 8.5 (998 reviews) | 
| **Lead Analysis ** | 9.1 (9 reviews) | 8.4 (971 reviews) | 

#### Lead Management

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Segmentation ** | Feature Not Available | 8.4 (912 reviews) | 
| **Predictive Scoring ** | Feature Not Available | 8.2 (651 reviews) | 
| **Account Identification ** | Feature Not Available | 8.5 (925 reviews) | 

#### Marketing Campaigns

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Omni-Channel Tracking ** | Feature Not Available | 8.2 (129 reviews) | 
| **Opportunity Timeline ** | Feature Not Available | 8.3 (131 reviews) | 
| **Customization ** | Feature Not Available | 8.0 (336 reviews) | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Technographic Data Availability** | 8.6 (7 reviews) | 8.5 (72 reviews) | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Technographic Data Accuracy** | 9.3 (7 reviews) | 8.4 (72 reviews) | 

---
## Categories
**Shared Categories (8):** [Lead Mining Software](https://www.g2.com/categories/lead-mining), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence)


**Unique to ZoomInfo Sales (8):** [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Email Verification Software](https://www.g2.com/categories/email-verification), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps), [Auto Dialer Software](https://www.g2.com/categories/auto-dialer), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking)


---
## Reviewer Demographics

### By Company Size

| Segment | Lusha | ZoomInfo Sales | 
|---|---|---|
| **Small-Business** | 39.3% | 25.8% | 
| **Mid-Market** | 46.9% | 48.3% | 
| **Enterprise** | 13.7% | 25.9% | 

### By Industry

#### Lusha

- **Information Technology and Services:** 21.0%
- **Computer Software:** 18.9%
- **Staffing and Recruiting:** 9.6%
- **Human Resources:** 5.8%
- **Marketing and Advertising:** 5.4%
- **Financial Services:** 3.2%
- **Internet:** 2.6%
- **Telecommunications:** 1.9%
- **Events Services:** 1.7%
- **Market Research:** 1.7%
- **Other:** 28.2%

#### ZoomInfo Sales

- **Computer Software:** 24.2%
- **Information Technology and Services:** 22.1%
- **Marketing and Advertising:** 4.9%
- **Staffing and Recruiting:** 4.8%
- **Telecommunications:** 3.5%
- **Financial Services:** 2.9%
- **Computer & Network Security:** 2.6%
- **Internet:** 2.2%
- **E-Learning:** 2.0%
- **Logistics and Supply Chain:** 1.5%
- **Other:** 29.3%

---
## Alternatives

### Alternatives to Lusha

- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9639 reviews)
- [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (478 reviews)
- [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1361 reviews)
- [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (820 reviews)
- [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) — 4.4/5 stars (5322 reviews)
- [Mr. E by EasyLeadz](https://www.g2.com/products/mr-e-by-easyleadz/reviews) — 4.6/5 stars (1925 reviews)
- [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1325 reviews)
- [Wiza](https://www.g2.com/products/wiza/reviews) — 4.5/5 stars (1197 reviews)
- [LeadIQ](https://www.g2.com/products/leadiq/reviews) — 4.2/5 stars (1172 reviews)
- [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) — 4.0/5 stars (946 reviews)

### Alternatives to ZoomInfo Sales

- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9639 reviews)
- [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (478 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1940 reviews)
- [Amplemarket](https://www.g2.com/products/amplemarket/reviews) — 4.6/5 stars (624 reviews)
- [Instantly](https://www.g2.com/products/instantly/reviews) — 4.8/5 stars (4086 reviews)
- [Selling.com](https://www.g2.com/products/selling-com/reviews) — 4.6/5 stars (149 reviews)
- [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1361 reviews)
- [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) — 4.0/5 stars (946 reviews)
- [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (820 reviews)
- [SalesIntel](https://www.g2.com/products/salesintel/reviews) — 4.3/5 stars (539 reviews)

---
## Top Discussions

### Lusha

- Title: [How do I connect LinkedIn to Lusha?](https://www.g2.com/discussions/how-do-i-connect-linkedin-to-lusha) — 3 comments
  > **Top comment:** "Just download its extension from Chrome or it's website"
- Title: [Is Lusha Database is relevant in Indian market ?](https://www.g2.com/discussions/is-lusha-database-is-relevant-in-indian-market) — 2 comments, 1 upvote
  > **Top comment:** "Nope"
- Title: [Where does Lusha get data from?](https://www.g2.com/discussions/where-does-lusha-get-data-from) — 2 comments
  > **Top comment:** "Lusha gathers business contact information and other data associated with business professionals from a variety of sources, including:
Company..."
- Title: [How much does Lusha cost?](https://www.g2.com/discussions/how-much-does-lusha-cost) — 2 comments, 1 upvote
  > **Top comment:** "in Canada `1200/year and change"
- Title: [If looking to change from zoominfo to lusha is an advisable?](https://www.g2.com/discussions/if-looking-to-change-from-zoominfo-to-lusha-is-an-advisable) — 2 comments, 1 upvote
  > **Top comment:** "I would split it half and half, in my experience there is little overlap in the information the two provide."

### ZoomInfo Sales

- Title: [Is ZoomInfo legal?](https://www.g2.com/discussions/is-zoominfo-legal) — 6 comments, 1 upvote
  > **Top comment:** "yes, zoominfo is legal."
- Title: [What is ZoomInfo used for?](https://www.g2.com/discussions/what-is-zoominfo-used-for) — 6 comments
  > **Top comment:** "Sales"
- Title: [Who are ZoomInfo's top 3 competitors?](https://www.g2.com/discussions/who-are-zoominfo-s-top-3-competitors) — 4 comments, 2 upvotes
  > **Top comment:** "LinkedIn, Dun & Bradstreet, Clearbit"
- Title: [How does ZoomInfo SalesOS empower sales teams to achieve better results through data-driven insights?](https://www.g2.com/discussions/how-does-zoominfo-salesos-empower-sales-teams-to-achieve-better-results-through-data-driven-insights) — 3 comments, 1 upvote
  > **Top comment:** "THrough intent it gives a hint the customer might be looking at some topic which might be a conversation starter."
- Title: [What is ZoomInfo SalesOS used for?](https://www.g2.com/discussions/what-is-zoominfo-salesos-used-for) — 3 comments, 1 upvote
  > **Top comment:** "To put it in a line - It helps businesses connect with their ideal customers "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/lusha-vs-zoominfo-sales)