# Lusha vs Surfe Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Lusha excels in providing accurate contact data, particularly for phone numbers and email addresses. Users appreciate its effectiveness in finding direct phone numbers, which is crucial for outbound outreach efforts.
- **Users say** that Surfe stands out for its seamless integration with CRM systems and LinkedIn, making lead management significantly easier. This real-time connection allows users to focus more on outreach rather than administrative tasks, which is a major time-saver.
- **Reviewers mention** that Lusha's user interface is intuitive and streamlined, enhancing the overall experience when searching for and exporting contacts. This ease of use is frequently highlighted by users who find it fits well into their daily prospecting workflows.
- **According to verified reviews** , Surfe is praised for its quick setup process and responsive support team. Users find it easy to get started, which is a significant advantage for those looking to implement a new tool without extensive downtime.
- **G2 reviewers report** that while Lusha has a strong focus on mid-market users, Surfe is particularly favored by small businesses, with a majority of its reviews coming from this segment. This suggests that Surfe may be better tailored for smaller teams looking for efficient lead management solutions.
- **Users say** that Lusha's ability to deliver high-quality contact data is a key strength, but some have noted that it may not always meet specific workflow needs as effectively as Surfe, which is designed to streamline lead management and data entry processes.



---
## Frequently Asked Questions

### What is the difference between Lusha vs Surfe?

Surfe stands out for its higher G2 rating and CRM integration strength, while Lusha is favored for its data accuracy and ease of use.

| [Lusha](https://www.g2.com/products/lusha/reviews) | [Surfe](https://www.g2.com/products/surfe/reviews) |
| --- | --- |
| 4.3/5 (1665 reviews) | 4.6/5 (465 reviews) |
| Mid-Market | Small-Business |
| 9.0 | 8.9 |
| 8.1 | 8.5 |
| Data Accuracy (54 all-time mentions) | CRM Integration (151 all-time mentions) |



### How do the pricing models of Lusha and Surfe compare?

Surfe is rated higher for price satisfaction, with reviewers citing value concerns for both products but more positive sentiment for Surfe.

- **Lusha:** Reviewers frequently mention that Lusha's credit-based pricing can feel restrictive and that the platform is becoming more expensive, with 24 all-time mentions of "Expensive."
- **Surfe:** Surfe is also described as costly in 38 all-time reviews, but recent reviewers highlight that its pricing is justified by the time savings and CRM integration benefits.
- **Switching reasons:** Several reviewers note switching from other tools to Surfe for its superior CRM integration and workflow automation, despite higher costs.



### What are the best alternatives to Lusha and Surfe?

The top three alternatives to Lusha and Surfe are Apollo.io, GTM Workspace - Powered by ZoomInfo, and Lead411.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Lusha](https://www.g2.com/products/lusha/reviews) | 4.3/5 (1665 reviews) | Mid-Market | Reviewers cite restrictive credit-based pricing and rising costs | Data Accuracy (54 all-time mentions) |
| [Surfe](https://www.g2.com/products/surfe/reviews) | 4.6/5 (465 reviews) | Small-Business | Described as costly but justified by CRM integration and time savings | CRM Integration (151 all-time mentions) |
| [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5 (9793 reviews) | Small-Business | — | Comprehensive feature set and high reviewer satisfaction |
| [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | 4.5/5 (9110 reviews) | Mid-Market | — | Extensive data coverage and integrations |
| [Lead411](https://www.g2.com/products/lead411/reviews) | 4.5/5 (482 reviews) | Small-Business | — | Lead generation and contact accuracy |



### Which Sales Intelligence features should I prioritize when comparing Lusha and Surfe?

Buyers should prioritize Data Accuracy, CRM Integration, LinkedIn Integration, Pricing Model, and Internationalization when comparing Lusha and Surfe.

- **Data Accuracy:** Lusha (54 all-time mentions), Surfe (36 all-time mentions)
- **CRM Integration:** Surfe (151 all-time mentions), Lusha (26 all-time mentions)
- **LinkedIn Integration:** Surfe (134 all-time mentions), Lusha (28 all-time mentions)
- **Pricing Model:** Lusha (24 all-time mentions of "Expensive"), Surfe (38 all-time mentions of "Expensive")
- **Internationalization:** Surfe offers internationalization features not present in Lusha



### What are the pros and cons of Lusha vs Surfe?

Lusha's headline strength is data accuracy, while Surfe excels in CRM integration and workflow automation.

- **Lusha strengths:** Data accuracy (54 all-time mentions), ease of use (66 all-time mentions), time-saving (30 all-time mentions), LinkedIn integration (28 all-time mentions), CRM integration (26 all-time mentions)
- **Lusha trade-offs:** Data inaccuracy (38 all-time mentions), outdated data (31 all-time mentions), restrictive credit system, limited global coverage, and rising costs (24 all-time mentions of "Expensive")
- **Surfe strengths:** CRM integration (151 all-time mentions), LinkedIn integration (134 all-time mentions), ease of use (120 all-time mentions), time-saving (85 all-time mentions), automation (26 all-time mentions), accurate data (44 all-time mentions)
- **Surfe trade-offs:** High cost (38 all-time mentions of "Expensive"), limited phone number accuracy, and occasional performance lags



### Is Lusha or Surfe better for small businesses?

Surfe is better suited for small businesses, as it is most popular in the Small-Business segment and receives strong positive sentiment from small-business reviewers.

- **Lusha:** Largest segment is Mid-Market; small-business reviewers appreciate its affordability and ease of use but note credit restrictions and limited data for smaller companies.
- **Surfe:** Largest segment is Small-Business; reviewers highlight its ease of setup, CRM integration, and significant time savings for small teams.



### Which Sales Intelligence platform has better integrations?

Surfe is favored for integrations, with higher all-time mention counts and broader CRM integration coverage.

- **Lusha:** Integrates with Make (367 all-time mentions), Outreach (127 all-time mentions), and LinkedIn Sales Navigator (13 all-time mentions).
- **Surfe:** Integrates with Pipedrive (86 all-time mentions), LinkedIn Sales Navigator (16 all-time mentions), and LinkedIn Premium.



### How do Lusha and Surfe compare on customer support?

Surfe scores higher on Quality of Support, with a 0.4-point advantage over Lusha (8.5 vs 8.1).

- **Lusha:** Reviewers describe support as generally responsive and helpful, with onboarding sessions and efficient assistance, but some note slow turnaround for complex issues.
- **Surfe:** Reviewers consistently praise Surfe's support team, citing helpful onboarding, quick responses, and positive interactions, especially for CRM integration and setup.



### Which is easier to implement, Lusha or Surfe?

Lusha and Surfe are at parity on Ease of Setup, with scores of 9.0 and 8.9 respectively.

- **Lusha:** Reviewers highlight easy and straightforward setup, with the browser extension and CRM integrations requiring minimal onboarding.
- **Surfe:** Reviewers consistently mention quick and simple setup, often completed in minutes, with intuitive onboarding and immediate CRM connectivity.



### Which product has better Data?

Lusha is favored for Data, with more extensive data features and higher all-time mention counts for data accuracy.

- **Lusha:** Data Accuracy (54 all-time mentions), Accurate Data (42 all-time mentions), Data features present, and a 4.3/5 rating across 1665 reviews.
- **Surfe:** Accurate Data (44 all-time mentions), Data Accuracy (36 all-time mentions), integrates up to 15 data providers for enrichment, and a 4.6/5 rating across 465 reviews.



| | Lusha | Surfe | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 1,668 | 473 | 
| **Largest Market Segment** | Mid-Market (46.8% of reviews) | Small-Business (83.7% of reviews) | 
| **Entry Level Price** | Free 40 Credits Per Month | Free | 

---
## Top Pros & Cons

### Lusha

Pros:
- Contact Information (87 reviews)
- Ease of Use (87 reviews)

Cons:
- Data Inaccuracy (49 reviews)
- Inaccurate Data (42 reviews)

### Surfe

Pros:
- CRM Integration (151 reviews)
- LinkedIn Integration (134 reviews)

Cons:
- Expensive (38 reviews)
- Limited Credits (26 reviews)

---
## Ratings Comparison
| Rating | Lusha | Surfe | 
|---|---|---|
  | **Meets Requirements** | 8.5 (1407 reviews) | 8.8 (443 reviews) | 
  | **Ease of Use** | 9.2 (1412 reviews) | 9.1 (454 reviews) | 
  | **Ease of Setup** | 9.0 (550 reviews) | 8.9 (432 reviews) | 
  | **Ease of Admin** | 8.8 (376 reviews) | 8.5 (122 reviews) | 
  | **Quality of Support** | 8.1 (1189 reviews) | 8.5 (328 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (374 reviews) | 8.7 (108 reviews) | 
  | **Product Direction (% positive)** | 8.3 (1374 reviews) | 9.2 (445 reviews) | 

---
## Pricing

### Lusha

#### Entry-Level Pricing

Plan: Free

Price: Free 40 Credits Per Month

Key Features:
- Verified emails & phones
- Basic & advanced filters
- Company advanced data

[Browse all 5 editions](https://www.g2.com/products/lusha/pricing)

#### Free Trial

Yes

### Surfe

#### Entry-Level Pricing

Plan: Free

Price: Free

Key Features:
- Connect your CRM to LinkedIn
- See who is already in your CRM
- View CRM fields in LinkedIn

[Browse all 3 editions](https://www.g2.com/products/surfe/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | 7.8/10 | 804 |
| **Surfe** | 8.0/10 | 189 |

#### Additional Functionality

| Feature | Lusha | Surfe | 
|---|---|---|
| **Calendar Sync** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Conversation Intelligence** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Strategic Planning** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Lead Scoring** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Data Cleansing** | Not enough data | Not enough data | 
| **Prospecting Tools** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Interaction Tracking** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **For Sales Teams/Organizations** | Not enough data | Not enough data | 

#### Data Availability

| Feature | Lusha | Surfe | 
|---|---|---|
| **Contact Data Availability** | 7.9 (711 reviews) | 8.4 (176 reviews) | 
| **Company Data Availability** | 7.9 (577 reviews) | 8.5 (170 reviews) | 
| **Industry Research Availability** | 7.6 (520 reviews) ✓ Verified | 7.6 (166 reviews) | 
| **Technographic Data Availability** | 8.1 (74 reviews) | 7.3 (161 reviews) | 

#### Data Accuracy

| Feature | Lusha | Surfe | 
|---|---|---|
| **Contact Data Accuracy** | 7.6 (712 reviews) | 8.2 (165 reviews) | 
| **Company Data Accuracy** | 7.7 (571 reviews) | 8.4 (165 reviews) | 
| **Technographic Data Accuracy** | 7.9 (74 reviews) | 7.7 (158 reviews) | 

#### Agentic AI - Sales Intelligence

| Feature | Lusha | Surfe | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (42 reviews) | 7.8 (45 reviews) | 
| **Cross-system Integration** | 7.8 (44 reviews) | 8.0 (45 reviews) | 
| **Adaptive Learning** | 7.4 (43 reviews) | 7.8 (44 reviews) | 
| **Natural Language Interaction** | 7.5 (44 reviews) | 8.1 (44 reviews) | 
| **Proactive Assistance** | 7.7 (43 reviews) | 7.9 (44 reviews) | 
| **Decision Making** | 7.7 (47 reviews) | 7.8 (44 reviews) | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Calendar/Reminder System** | Not enough data | Not enough data | 

#### Platform

| Feature | Lusha | Surfe | 
|---|---|---|
| **Internationalization** | Feature Not Available | 7.9 (152 reviews) | 
| **User, Role, and Access Management** | 8.4 (239 reviews) ✓ Verified | 8.3 (155 reviews) | 
| **Performance and Reliability** | 8.4 (271 reviews) | 8.6 (154 reviews) | 
| **Reporting/Dashboards** | 8.2 (228 reviews) ✓ Verified | 7.7 (149 reviews) | 
| **Mobile User Support** | 7.7 (62 reviews) | Feature Not Available | 
| **APIs** | 8.1 (190 reviews) | 7.8 (146 reviews) | 
| **Deal Management** | Not enough data | Not enough data | 
| **Sales Pipeline Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Territory Management** | Not enough data | Not enough data | 
| **Sales Activity Management** | Not enough data | Not enough data | 

#### Features

| Feature | Lusha | Surfe | 
|---|---|---|
| **Lead Builder** | 8.5 (112 reviews) | 8.2 (161 reviews) | 
| **Integration to CRM/Marketing Automation** | 7.9 (442 reviews) | 9.0 (170 reviews) | 
| **Data Cleaning/Enrichment** | 7.8 (447 reviews) ✓ Verified | 8.4 (162 reviews) | 
| **Data Segmentation/Filtering** | 7.9 (108 reviews) | 7.9 (156 reviews) | 
| **Search** | 8.2 (512 reviews) | 8.0 (155 reviews) | 
| **News/People Alerts** | 7.5 (97 reviews) | 7.2 (152 reviews) | 
| **Connections** | 7.8 (102 reviews) | Feature Not Available | 
| **Reporting** | 7.7 (328 reviews) | 7.4 (153 reviews) | 
| **Messaging** | 7.3 (96 reviews) | 7.5 (152 reviews) | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Intent Data** | Not enough data | Not enough data | 
| **Sales Automation** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **Surfe** | N/A | N/A |

#### Lead Generation

| Feature | Lusha | Surfe | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **Surfe** | N/A | N/A |

#### Lead Facilitation

| Feature | Lusha | Surfe | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Lead Follow-up** | Not enough data | Not enough data | 
| **Meeting Scheduling ** | Feature Not Available | Not enough data | 

#### Organization

| Feature | Lusha | Surfe | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | Not enough data | 
| **Data Entry** | Not enough data | Not enough data | 
| **Integrations / APIs** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Meeting Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Call Management** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Notes Management** | Not enough data | Not enough data | 
| **Sales Activity Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 

#### Performance Analysis

| Feature | Lusha | Surfe | 
|---|---|---|
| **Coaching ** | Not enough data | Not enough data | 
| **Peformance Tracking** | Not enough data | Not enough data | 
| **Email Tracking** | Not enough data | Not enough data | 
| **Call Tracking** | Not enough data | Not enough data | 

#### Sales Analysis

| Feature | Lusha | Surfe | 
|---|---|---|
| **ROI Forecasting ** | Not enough data | Not enough data | 
| **Sales Forecasting ** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Lusha | Surfe | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | Lusha | Surfe | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Lusha | Surfe | 
|---|---|---|
| **Email Response Control** | Not enough data | Not enough data | 
| **Speech Recognition** | Not enough data | Not enough data | 
| **Customer Engagement** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **AI Writing Assistant** | Not enough data | Not enough data | 
| **For Sales Teams/Organizations** | Not enough data | Not enough data | 
| **Sales Automation** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Lead Scoring** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **SMS Messaging** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Conversation Intelligence** | Not enough data | Not enough data | 
| **Lead Engagement** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Omnichannel Outreach** | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | 7.7/10 | 46 |
| **Surfe** | N/A | N/A |

#### Integrated Workflows

| Feature | Lusha | Surfe | 
|---|---|---|
| **Task Management** | Feature Not Available | Not enough data | 
| **Email Tracking/Automation** | 8.1 (42 reviews) | Not enough data | 
| **Calls and Voice** | Feature Not Available | Not enough data | 
| **Other Outreach Options ** | Feature Not Available | Not enough data | 
| **CRM Integration** | 8.3 (43 reviews) | Not enough data | 
| **Calendar** | 7.8 (20 reviews) | Not enough data | 
| **Shared Records** | 7.6 (40 reviews) | Not enough data | 
| **Business Process Automation** | Not enough data | Not enough data | 
| **Performance Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Sales Pipeline Management** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 

#### Repeatability and Reportability

| Feature | Lusha | Surfe | 
|---|---|---|
| **Content Management** | 8.0 (39 reviews) | Not enough data | 
| **Workflow Management** | Feature Not Available | Not enough data | 
| **Workflow Performance** | Feature Not Available | Not enough data | 
| **Sales Coaching and Insights** | 8.1 (19 reviews) | Not enough data | 
| **Gamification** | Feature Not Available | Not enough data | 

#### AI and Automation

| Feature | Lusha | Surfe | 
|---|---|---|
| **Lead Prioritization** | Feature Not Available | Not enough data | 
| **Lead Scoring** | Feature Not Available | Not enough data | 
| **Best Time of Day Scheduling** | 8.2 (17 reviews) | Not enough data | 
| **Buyer Intelligence** | 8.1 (37 reviews) | Not enough data | 
| **Machine Learning** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | Lusha | Surfe | 
|---|---|---|
| **AI Text Generation** | 7.5 (38 reviews) | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | Lusha | Surfe | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (25 reviews) | Not enough data | 
| **Multi-step Planning** | 7.1 (25 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (25 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (26 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.2 (26 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (25 reviews) | Not enough data | 
| **Decision Making** | 7.4 (24 reviews) | Not enough data | 
| **Strategic Planning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Lusha | Surfe | 
|---|---|---|
| **Prospecting Tools** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Auto-Dialer** | Not enough data | Not enough data | 
| **For Sales Teams/Organizations** | Not enough data | Not enough data | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | 7.2/10 | 18 |
| **Surfe** | N/A | N/A |

#### Data Availability

| Feature | Lusha | Surfe | 
|---|---|---|
| **Contact Data Availability** | 7.8 (16 reviews) | Not enough data | 
| **Account Data Availability** | 7.5 (16 reviews) | Not enough data | 
| **Offline Data** | 6.7 (16 reviews) | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Intent Data** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Lusha | Surfe | 
|---|---|---|
| **Third-Party Integrations** | 7.2 (16 reviews) | Not enough data | 
| **Topic Customization** | 7.1 (16 reviews) | Not enough data | 
| **Natural Language Processing (NLP)** | 7.0 (16 reviews) | Not enough data | 
| **Alerts** | 7.4 (16 reviews) | Not enough data | 
| **Real-time Intent** | 7.1 (16 reviews) | Not enough data | 

#### Additional Functionality

| Feature | Lusha | Surfe | 
|---|---|---|
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Lead Notifications** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Multi-Channel Attribution** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Database Support** | Not enough data | Not enough data | 
| **Summary Reports** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 
| **Pipeline Management** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Content Marketing** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **B2B Lead Generation** | Not enough data | Not enough data | 
| **Real-Time Updates** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Web Traffic Reporting** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Customer Activity Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Competitive Analysis** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Sales Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Built-In Database** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Lead Nurturing** | Not enough data | Not enough data | 
| **Sales Trend Analysis** | Not enough data | Not enough data | 
| **Pipeline Reports** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | 8.1/10 | 231 |
| **Surfe** | 8.4/10 | 162 |

#### Lead Intelligence

| Feature | Lusha | Surfe | 
|---|---|---|
| **Lead Validation** | 8.1 (202 reviews) ✓ Verified | 8.4 (160 reviews) | 
| **Lead Enrichment** | 8.1 (203 reviews) ✓ Verified | 8.6 (159 reviews) | 
| **Lead Quality** | 8.1 (210 reviews) ✓ Verified | 8.3 (157 reviews) | 
| **Lead Analysis** | 7.9 (185 reviews) ✓ Verified | Feature Not Available | 
| **Browser Extension** | 8.9 (204 reviews) ✓ Verified | 8.7 (156 reviews) | 
| **Lead Verification** | Not enough data | Not enough data | 
| **External Data Sourcing** | Not enough data | Not enough data | 

#### Agentic AI - Lead Intelligence

| Feature | Lusha | Surfe | 
|---|---|---|
| **Cross-system Integration** | 7.5 (27 reviews) | 7.8 (51 reviews) | 

#### Artificial Intelligence - Lead Intelligence

| Feature | Lusha | Surfe | 
|---|---|---|
| **Lead Scoring & Prioritization** | Not enough data | Not enough data | 
| **Intent Signal Analysis** | Not enough data | Not enough data | 
| **Data Enrichment** | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | 8.0/10 | 266 |
| **Surfe** | 7.9/10 | 338 |

#### Lead Monitoring

| Feature | Lusha | Surfe | 
|---|---|---|
| **Features** | 8.2 (231 reviews) ✓ Verified | 8.1 (308 reviews) | 
| **Performance** | 8.2 (229 reviews) ✓ Verified | Feature Not Available | 
| **Identification** | 8.0 (93 reviews) | Feature Not Available | 
| **Lead Capture** | Not enough data | Not enough data | 

#### Agentic AI - Lead Capture

| Feature | Lusha | Surfe | 
|---|---|---|
| **Cross-system Integration** | 7.6 (29 reviews) | 8.0 (110 reviews) | 
| **Proactive Assistance** | 7.4 (28 reviews) | 7.5 (106 reviews) | 

#### Data Capture

| Feature | Lusha | Surfe | 
|---|---|---|
| **Mobile** | 7.8 (66 reviews) | Feature Not Available | 
| **Websites** | 8.2 (190 reviews) | Feature Not Available | 
| **Social Media** | Feature Not Available | 7.8 (301 reviews) | 
| **Data** | 8.0 (222 reviews) ✓ Verified | Feature Not Available | 

#### Analytics

| Feature | Lusha | Surfe | 
|---|---|---|
| **Export/Import** | 8.2 (224 reviews) ✓ Verified | 7.8 (305 reviews) | 
| **Reporting** | 8.2 (91 reviews) | 7.5 (289 reviews) | 

#### Customization

| Feature | Lusha | Surfe | 
|---|---|---|
| **Web Forms** | 7.6 (191 reviews) ✓ Verified | Feature Not Available | 
| **Templates** | 7.7 (193 reviews) ✓ Verified | 7.8 (289 reviews) | 
| **Integration** | 8.3 (208 reviews) ✓ Verified | 8.8 (309 reviews) | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Lusha | Surfe | 
|---|---|---|
| **Lead Segmentation** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Pipeline Management** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Prospecting Tools** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Lead Distribution** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Lead Nurturing** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Lead Notifications** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Business Card/Badge Scanning** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Forms Management** | Not enough data | Not enough data | 
| **Visitor Tracking** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Lead Scoring** | Not enough data | Not enough data | 
| **Email Tracking** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Lead Verification/Validation** | Not enough data | Not enough data | 
| **Source Tracking** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Interaction Tracking** | Not enough data | Not enough data | 
| **Opportunity Management** | Not enough data | Not enough data | 
| **Sales Reports** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Sales Trend Analysis** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **For Sales Teams/Organizations** | Not enough data | Not enough data | 
| **Sales Forecasting** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 

### Lead Mining

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | 8.1/10 | 33 |
| **Surfe** | N/A | N/A |

#### Agentic AI - Lead Mining

| Feature | Lusha | Surfe | 
|---|---|---|
| **Cross-system Integration** | 8.1 (30 reviews) | Not enough data | 
| **Proactive Assistance** | 8.0 (31 reviews) | Not enough data | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **Surfe** | N/A | N/A |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | Lusha | Surfe | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | 8.4/10 | 12 |
| **Surfe** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Lusha | Surfe | 
|---|---|---|
| **Autonomous Task Execution** | 8.0 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 8.7 (5 reviews) | Not enough data | 
| **Adaptive Learning** | 7.7 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.0 (5 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Lusha | Surfe | 
|---|---|---|
| **Market Insights ** | 8.3 (11 reviews) | Not enough data | 
| **Account-level Insights ** | 9.0 (10 reviews) | Not enough data | 
| **Lead Analysis ** | 9.0 (10 reviews) | Not enough data | 

#### Lead Management

| Feature | Lusha | Surfe | 
|---|---|---|
| **Segmentation ** | Feature Not Available | Not enough data | 
| **Predictive Scoring ** | Feature Not Available | Not enough data | 
| **Account Identification ** | Feature Not Available | Not enough data | 

#### Marketing Campaigns

| Feature | Lusha | Surfe | 
|---|---|---|
| **Omni-Channel Tracking ** | Feature Not Available | Not enough data | 
| **Revenue Planning ** | Feature Not Available | Not enough data | 
| **Media Attribution ** | Feature Not Available | Not enough data | 
| **Opportunity Timeline ** | Feature Not Available | Not enough data | 
| **Customization ** | Feature Not Available | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Lusha | Surfe | 
|---|---|---|
| **Technographic Data Availability** | 8.3 (8 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Lusha | Surfe | 
|---|---|---|
| **Technographic Data Accuracy** | 9.0 (8 reviews) | Not enough data | 

---
## Categories
**Shared Categories (3):** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Lead Capture Software](https://www.g2.com/categories/lead-capture)

**Unique to Lusha (5):** [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Lead Mining Software](https://www.g2.com/categories/lead-mining), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence)

**Unique to Surfe (1):** [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps)


---
## Reviewer Demographics

### By Company Size

| Segment | Lusha | Surfe | 
|---|---|---|
| **Small-Business** | 39.6% | 83.7% | 
| **Mid-Market** | 46.8% | 13.9% | 
| **Enterprise** | 13.6% | 2.4% | 

### By Industry

#### Lusha

- **Information Technology and Services:** 20.9%
- **Computer Software:** 19.0%
- **Staffing and Recruiting:** 9.7%
- **Human Resources:** 5.6%
- **Marketing and Advertising:** 5.5%
- **Financial Services:** 3.2%
- **Internet:** 2.6%
- **Telecommunications:** 2.0%
- **Events Services:** 1.6%
- **Market Research:** 1.6%
- **Other:** 28.2%

#### Surfe

- **Computer Software:** 14.4%
- **Consulting:** 13.9%
- **Information Technology and Services:** 12.9%
- **Marketing and Advertising:** 8.7%
- **Financial Services:** 3.5%
- **Staffing and Recruiting:** 3.3%
- **Construction:** 2.2%
- **Management Consulting:** 2.0%
- **Telecommunications:** 1.5%
- **Environmental Services:** 1.3%
- **Other:** 36.4%

---
## Alternatives

### Alternatives to Lusha

- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9832 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9152 reviews)
- [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (482 reviews)
- [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1384 reviews)
- [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (831 reviews)
- [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) — 4.4/5 stars (5400 reviews)
- [Mr. E by EasyLeadz](https://www.g2.com/products/mr-e-by-easyleadz/reviews) — 4.6/5 stars (2000 reviews)
- [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1366 reviews)
- [Wiza](https://www.g2.com/products/wiza/reviews) — 4.5/5 stars (1273 reviews)
- [LeadIQ](https://www.g2.com/products/leadiq/reviews) — 4.2/5 stars (1185 reviews)

### Alternatives to Surfe

- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9832 reviews)
- [Kaspr](https://www.g2.com/products/kaspr/reviews) — 4.4/5 stars (838 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9152 reviews)
- [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1384 reviews)
- [Wiza](https://www.g2.com/products/wiza/reviews) — 4.5/5 stars (1273 reviews)
- [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1366 reviews)
- [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) — 4.4/5 stars (5400 reviews)
- [LeadIQ](https://www.g2.com/products/leadiq/reviews) — 4.2/5 stars (1185 reviews)
- [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (831 reviews)
- [Adapt](https://www.g2.com/products/adapt-adapt/reviews) — 4.6/5 stars (2793 reviews)

---
## Top Discussions

### Lusha

- Title: [How do I connect LinkedIn to Lusha?](https://www.g2.com/discussions/how-do-i-connect-linkedin-to-lusha) — 3 comments
  > **Top comment:** "Just download its extension from Chrome or it's website"
- Title: [Is Lusha Database is relevant in Indian market ?](https://www.g2.com/discussions/is-lusha-database-is-relevant-in-indian-market) — 2 comments, 1 upvote
  > **Top comment:** "Nope"
- Title: [Where does Lusha get data from?](https://www.g2.com/discussions/where-does-lusha-get-data-from) — 2 comments
  > **Top comment:** "Lusha gathers business contact information and other data associated with business professionals from a variety of sources, including:
Company..."
- Title: [How much does Lusha cost?](https://www.g2.com/discussions/how-much-does-lusha-cost) — 2 comments, 1 upvote
  > **Top comment:** "in Canada `1200/year and change"
- Title: [If looking to change from zoominfo to lusha is an advisable?](https://www.g2.com/discussions/if-looking-to-change-from-zoominfo-to-lusha-is-an-advisable) — 2 comments, 1 upvote
  > **Top comment:** "I would split it half and half, in my experience there is little overlap in the information the two provide."

### Surfe

- Title: [What is Leadjet used for?](https://www.g2.com/discussions/what-is-leadjet-used-for) — 1 comment
  > **Top comment:** "Getting Data (Accounts or Leads) out of LinkedIn to CRM systems. Messages can also be synced."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/lusha-vs-surfe)