# Lusha, Balto vs Gong Comparison

| | Lusha | Balto | Gong | 
|---|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.8 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 1,653 | 588 | 6,650 | 
| **Largest Market Segment** | Mid-Market (46.9% of reviews) | Mid-Market (49.9% of reviews) | Mid-Market (69.4% of reviews) | 
| **Entry Level Price** | Free Per Month | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Lusha

Pros:
- Contact Information (87 reviews)
- Ease of Use (66 reviews)

Cons:
- Data Inaccuracy (49 reviews)
- Outdated Contacts (36 reviews)

### Balto

Pros:
- Ease of Use (23 reviews)
- Helpful (21 reviews)

Cons:
- Call Issues (10 reviews)
- AI Inaccuracy (7 reviews)

### Gong

Pros:
- Helpful (301 reviews)
- Ease of Use (240 reviews)

Cons:
- Call Issues (119 reviews)
- Recording Issues (77 reviews)

---
## Ratings Comparison
| Rating | Lusha | Balto | Gong | 
|---|---|---|---|
  | **Meets Requirements** | 8.5 (1396 reviews) | 9.5 (418 reviews) | 9.4 (5081 reviews) | 
  | **Ease of Use** | 9.2 (1401 reviews) | 9.6 (421 reviews) | 9.3 (5142 reviews) | 
  | **Ease of Setup** | 9.0 (538 reviews) | 9.5 (229 reviews) | 9.1 (1340 reviews) | 
  | **Ease of Admin** | 8.8 (373 reviews) | 9.4 (121 reviews) | 9.1 (777 reviews) | 
  | **Quality of Support** | 8.1 (1179 reviews) | 9.6 (406 reviews) | 9.2 (3604 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (371 reviews) | 9.8 (123 reviews) | 9.3 (779 reviews) | 
  | **Product Direction (% positive)** | 8.3 (1363 reviews) | 9.8 (384 reviews) | 9.0 (4744 reviews) | 

---
## Pricing

### Lusha

#### Entry-Level Pricing

Plan: Free

Price: Free Per Month

Description: 40 credits per month

Key Features:
- Verified emails &amp; phones
- Basic &amp; advanced filters
- Company advanced data

[Browse all 5 editions](https://www.g2.com/products/lusha/pricing)

#### Free Trial

Yes

### Balto

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Gong

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | 7.8/10 | 787 |
| **Balto** | N/A | N/A |
| **Gong** | N/A | N/A |

#### Data Availability

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Contact Data Availability** | 7.9 (700 reviews) | Not enough data | Not enough data | 
| **Company Data Availability** | 7.9 (573 reviews) | Not enough data | Not enough data | 
| **Industry Research Availability** | 7.6 (518 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Technographic Data Availability** | 8.1 (72 reviews) | Not enough data | Not enough data | 

#### Data Accuracy

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Contact Data Accuracy** | 7.6 (703 reviews) | Not enough data | Not enough data | 
| **Company Data Accuracy** | 7.7 (568 reviews) | Not enough data | Not enough data | 
| **Technographic Data Accuracy** | 7.8 (72 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Sales Intelligence

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.7 (41 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.8 (44 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 7.4 (42 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 7.5 (43 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.7 (42 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 7.6 (46 reviews) | Not enough data | Not enough data | 

#### Platform

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Internationalization** | Feature Not Available | Not enough data | Not enough data | 
| **User, Role, and Access Management** | 8.3 (238 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Performance and Reliability** | 8.5 (270 reviews) | Not enough data | Not enough data | 
| **Reporting/Dashboards** | 8.1 (227 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Mobile User Support** | 7.7 (61 reviews) | Not enough data | Not enough data | 
| **APIs** | 8.1 (190 reviews) | Not enough data | Not enough data | 

#### Features

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Lead Builder** | 8.5 (110 reviews) | Not enough data | Not enough data | 
| **Integration to CRM/Marketing Automation** | 7.9 (440 reviews) | Not enough data | Not enough data | 
| **Data Cleaning/Enrichment** | 7.8 (445 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Segmentation/Filtering** | 7.9 (103 reviews) | Not enough data | Not enough data | 
| **Search** | 8.2 (504 reviews) | Not enough data | Not enough data | 
| **News/People Alerts** | 7.4 (94 reviews) | Not enough data | Not enough data | 
| **Connections** | 7.8 (101 reviews) | Not enough data | Not enough data | 
| **Reporting** | 7.7 (326 reviews) | Not enough data | Not enough data | 
| **Messaging** | 7.2 (95 reviews) | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **Balto** | N/A | N/A |
| **Gong** | N/A | N/A |

#### Lead Generation

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | Not enough data | 
| **Data Import &amp; Export Tools** | Not enough data | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **Balto** | N/A | N/A |
| **Gong** | 8.1/10 | 396 |

#### Lead Facilitation

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Customer-facing Chatbot** | Not enough data | Not enough data | 7.1 (346 reviews) | 
| **Lead Qualification** | Feature Not Available | Not enough data | 7.3 (340 reviews) | 
| **Lead Follow-up** | Not enough data | Not enough data | 7.5 (346 reviews) | 
| **Meeting Scheduling ** | Feature Not Available | Not enough data | 7.6 (345 reviews) | 

#### Organization

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | Not enough data | 8.3 (350 reviews) | 
| **Data Entry** | Not enough data | Not enough data | 8.3 (345 reviews) | 
| **Integrations / APIs** | Not enough data | Not enough data | 8.3 (344 reviews) | 

#### Performance Analysis

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Coaching ** | Not enough data | Not enough data | 8.5 (346 reviews) | 
| **Peformance Tracking** | Not enough data | Not enough data | 8.6 (351 reviews) | 

#### Sales Analysis

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **ROI Forecasting ** | Not enough data | Not enough data | 7.7 (330 reviews) | 
| **Sales Forecasting ** | Not enough data | Not enough data | 7.9 (336 reviews) | 

#### Generative AI

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 8.6 (285 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 8.9 (293 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 8.1 (53 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 7.9 (52 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 8.2 (55 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 8.3 (53 reviews) | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 8.2 (52 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 8.2 (53 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 8.1 (53 reviews) | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | 7.6/10 | 44 |
| **Balto** | N/A | N/A |
| **Gong** | 8.0/10 | 137 |

#### Integrated Workflows

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Task Management** | Feature Not Available | Not enough data | 7.8 (105 reviews) | 
| **Email Tracking/Automation** | 8.0 (41 reviews) | Not enough data | 8.0 (111 reviews) | 
| **Calls and Voice** | Feature Not Available | Not enough data | 8.4 (107 reviews) | 
| **Other Outreach Options ** | Feature Not Available | Not enough data | 7.3 (98 reviews) | 
| **CRM Integration** | 8.3 (41 reviews) | Not enough data | 8.5 (111 reviews) | 
| **Calendar** | 7.8 (19 reviews) | Not enough data | 8.4 (104 reviews) | 
| **Shared Records** | 7.6 (39 reviews) | Not enough data | 8.5 (100 reviews) | 

#### Repeatability and Reportability

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Content Management** | 8.0 (38 reviews) | Not enough data | 8.3 (102 reviews) | 
| **Workflow Management** | Feature Not Available | Not enough data | 8.1 (103 reviews) | 
| **Workflow Performance** | Feature Not Available | Not enough data | 7.9 (99 reviews) | 
| **Sales Coaching and Insights** | 8.1 (18 reviews) | Not enough data | 8.5 (116 reviews) | 
| **Gamification** | Feature Not Available | Not enough data | 7.3 (97 reviews) | 

#### AI and Automation

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Lead Prioritization** | Feature Not Available | Not enough data | 7.8 (91 reviews) | 
| **Lead Scoring** | Feature Not Available | Not enough data | 7.7 (88 reviews) | 
| **Best Time of Day Scheduling** | 8.1 (16 reviews) | Not enough data | 7.4 (88 reviews) | 
| **Buyer Intelligence** | 8.1 (36 reviews) | Not enough data | 7.6 (87 reviews) | 
| **Machine Learning** | Feature Not Available | Not enough data | 8.0 (88 reviews) | 

#### Generative AI

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **AI Text Generation** | 7.6 (37 reviews) | Not enough data | 8.2 (95 reviews) | 

#### Agentic AI - Sales Engagement

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.4 (24 reviews) | Not enough data | 8.1 (49 reviews) | 
| **Multi-step Planning** | 7.0 (24 reviews) | Not enough data | 8.0 (48 reviews) | 
| **Cross-system Integration** | 7.4 (24 reviews) | Not enough data | 8.2 (50 reviews) | 
| **Adaptive Learning** | 7.1 (25 reviews) | Not enough data | 8.2 (48 reviews) | 
| **Natural Language Interaction** | 7.1 (25 reviews) | Not enough data | 8.1 (50 reviews) | 
| **Proactive Assistance** | 7.2 (24 reviews) | Not enough data | 8.0 (47 reviews) | 
| **Decision Making** | 7.3 (23 reviews) | Not enough data | 8.3 (50 reviews) | 

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **Balto** | 9.4/10 | 246 |
| **Gong** | 8.4/10 | 2985 |

#### Call Analytics

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Call Recording** | Not enough data | 9.4 (205 reviews) | 9.6 (2799 reviews) ✓ Verified | 
| **Machine Learning** | Not enough data | 9.4 (208 reviews) | 8.8 (2485 reviews) ✓ Verified | 
| **Call Analysis** | Not enough data | 9.4 (220 reviews) | 9.1 (2709 reviews) ✓ Verified | 
| **Lead Qualification** | Not enough data | Feature Not Available | 8.3 (1794 reviews) ✓ Verified | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Customer Scoring** | Not enough data | Feature Not Available | 8.6 (1872 reviews) ✓ Verified | 
| **Speech-to-Text** | Not enough data | 9.3 (200 reviews) | 8.3 (2546 reviews) ✓ Verified | 
| **Sentiment Analysis** | Not enough data | Not enough data | 8.5 (9 reviews) | 

#### Generative AI

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **AI Text Summarization** | Not enough data | 9.4 (135 reviews) | 8.9 (701 reviews) | 

#### Agentic AI - Conversation Intelligence

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 8.0 (134 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 8.0 (134 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 8.1 (144 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 8.0 (135 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 8.2 (136 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 8.1 (135 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.9 (134 reviews) | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | 7.1/10 | 17 |
| **Balto** | N/A | N/A |
| **Gong** | N/A | N/A |

#### Data Availability

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Contact Data Availability** | 7.8 (15 reviews) | Not enough data | Not enough data | 
| **Account Data Availability** | 7.4 (15 reviews) | Not enough data | Not enough data | 
| **Offline Data** | 6.6 (15 reviews) | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Integrations** | 7.1 (15 reviews) | Not enough data | Not enough data | 
| **Topic Customization** | 6.9 (15 reviews) | Not enough data | Not enough data | 
| **Natural Language Processing (NLP)** | 7.0 (15 reviews) | Not enough data | Not enough data | 
| **Alerts** | 7.2 (15 reviews) | Not enough data | Not enough data | 
| **Real-time Intent** | 7.1 (15 reviews) | Not enough data | Not enough data | 

### Contact Center Quality Assurance

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **Balto** | 9.5/10 | 178 |
| **Gong** | N/A | N/A |

#### Quality Assurance

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Evaluation** | Not enough data | 9.6 (165 reviews) | Not enough data | 
| **Calibration** | Not enough data | 9.5 (162 reviews) | Not enough data | 
| **Reports** | Not enough data | 9.5 (160 reviews) | Not enough data | 

#### Engagement

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Feedback** | Not enough data | 9.6 (170 reviews) | Not enough data | 
| **Dashboards** | Not enough data | 9.6 (164 reviews) | Not enough data | 
| **Training** | Not enough data | 9.5 (168 reviews) | Not enough data | 

#### Performance

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Integrations** | Not enough data | 9.5 (164 reviews) | Not enough data | 
| **Compliance** | Not enough data | 9.7 (167 reviews) | Not enough data | 

#### Generative AI

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 9.3 (129 reviews) | Not enough data | 
| **AI Text Summarization** | Not enough data | 9.3 (128 reviews) | Not enough data | 

### Natural Language Generation (NLG)

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **Balto** | N/A | N/A |
| **Gong** | N/A | N/A |

#### Data Ingestion

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Big Data Processing** | Not enough data | Not enough data | Not enough data | 
| **Unstructed Data Processing** | Not enough data | Not enough data | Not enough data | 
| **Processing of Various File Types** | Not enough data | Not enough data | Not enough data | 

#### Presentation

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Report Creation** | Not enough data | Not enough data | Not enough data | 
| **Charts and Graphs** | Not enough data | Not enough data | Not enough data | 
| **Tailored Content** | Not enough data | Not enough data | Not enough data | 

#### System

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Programming Language Support** | Not enough data | Not enough data | Not enough data | 
| **Drag and Drop** | Not enough data | Not enough data | Not enough data | 
| **Pre-Built Algorithms** | Not enough data | Not enough data | Not enough data | 
| **Customizable Models** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **Balto** | N/A | N/A |
| **Gong** | N/A | N/A |

#### Responses

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Personalization** | Not enough data | Not enough data | Not enough data | 
| **Route To Human** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Understanding (NLU)** | Not enough data | Not enough data | Not enough data | 

#### Automation - AI Agents

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Sales Follow-Up** | Not enough data | Not enough data | Not enough data | 
| **Customer Interaction Automation** | Not enough data | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | Not enough data | 
| **Document Processing** | Not enough data | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | Not enough data | 

#### Platform

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Conversation Editor** | Not enough data | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | Not enough data | 
| **Human-In-The-Loop** | Not enough data | Not enough data | Not enough data | 

#### Autonomy -  AI Agents

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Independent Decision Making** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Responses** | Not enough data | Not enough data | Not enough data | 
| **Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Problem Solving** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | 8.1/10 | 229 |
| **Balto** | N/A | N/A |
| **Gong** | N/A | N/A |

#### Lead Intelligence

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Lead Validation** | 8.1 (200 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Lead Enrichment** | 8.2 (204 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Lead Quality** | 8.1 (210 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Lead Analysis** | 7.9 (186 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Browser Extension** | 9.0 (203 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Agentic AI - Lead Intelligence

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Cross-system Integration** | 7.5 (25 reviews) | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | 7.9/10 | 264 |
| **Balto** | N/A | N/A |
| **Gong** | N/A | N/A |

#### Lead Monitoring

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Features** | 8.2 (231 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Performance** | 8.2 (228 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Identification** | 8.0 (92 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Lead Capture

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Cross-system Integration** | 7.6 (28 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.4 (27 reviews) | Not enough data | Not enough data | 

#### Data Capture

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Mobile** | 7.8 (65 reviews) | Not enough data | Not enough data | 
| **Websites** | 8.2 (189 reviews) | Not enough data | Not enough data | 
| **Social Media** | Feature Not Available | Not enough data | Not enough data | 
| **Data** | 8.0 (222 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Analytics

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Export/Import** | 8.2 (223 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Reporting** | 8.1 (90 reviews) | Not enough data | Not enough data | 

#### Customization

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Forms** | 7.6 (191 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Personalization** | Feature Not Available | Not enough data | Not enough data | 
| **Templates** | 7.7 (193 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Integration** | 8.3 (207 reviews) ✓ Verified | Not enough data | Not enough data | 

### Revenue Operations &amp; Intelligence (RO&amp;I)

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **Balto** | N/A | N/A |
| **Gong** | 8.2/10 | 489 |

#### Revenue Sourcing and Forecasting

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Revenue History** | Not enough data | Not enough data | Feature Not Available | 
| **Pipeline Management** | Not enough data | Not enough data | 8.6 (377 reviews) | 
| **Dashboard Analytics** | Not enough data | Not enough data | 8.6 (407 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | Not enough data | 8.2 (347 reviews) | 
| **Data Segmentation** | Not enough data | Not enough data | 8.4 (355 reviews) | 
| **Predictive Forecasting** | Not enough data | Not enough data | 8.0 (249 reviews) | 
| **Revenue Operations Cadence** | Not enough data | Not enough data | 8.1 (245 reviews) | 

#### CRM Data Enrichment

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Calendar Sync** | Not enough data | Not enough data | 9.0 (401 reviews) | 
| **Email Activity Capture** | Not enough data | Not enough data | 8.8 (388 reviews) | 
| **Conversation Intelligence** | Not enough data | Not enough data | 9.1 (423 reviews) | 
| **Marketing Leads** | Not enough data | Not enough data | Feature Not Available | 
| **Contact Capture** | Not enough data | Not enough data | 8.6 (253 reviews) | 

#### Account Management

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Nonengaged Accounts** | Not enough data | Not enough data | 8.1 (324 reviews) | 
| **Account optimization** | Not enough data | Not enough data | 8.2 (339 reviews) | 
| **Historical Patterns** | Not enough data | Not enough data | 8.3 (349 reviews) | 
| **Rep Performance** | Not enough data | Not enough data | 8.6 (370 reviews) | 
| **Account Engagement** | Not enough data | Not enough data | 8.5 (259 reviews) | 
| **Historical Win/Loss Patterns** | Not enough data | Not enough data | 8.1 (240 reviews) | 

#### Agentic AI - Revenue Operations &amp; Intelligence (RO&amp;I)

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.7 (40 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 8.0 (41 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.6 (39 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.3 (37 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.4 (39 reviews) | 

### Speech Analytics

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **Balto** | N/A | N/A |
| **Gong** | N/A | N/A |

#### Generative AI

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

### Lead Mining

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | 8.0/10 | 32 |
| **Balto** | N/A | N/A |
| **Gong** | N/A | N/A |

#### Agentic AI - Lead Mining

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Cross-system Integration** | 8.0 (29 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.9 (30 reviews) | Not enough data | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **Balto** | N/A | N/A |
| **Gong** | 8.5/10 | 1018 |

#### Agentic AI - Sales Analytics

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 8.3 (57 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 8.4 (57 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 8.3 (58 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 8.6 (59 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 8.3 (58 reviews) | 

#### Data Sourcing

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Data Sourcing** | Not enough data | Not enough data | 8.5 (748 reviews) | 
| **Exporting &amp; Sharing Data** | Not enough data | Not enough data | 8.7 (790 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | Not enough data | 8.5 (717 reviews) | 
| **Interactive Dashboards** | Not enough data | Not enough data | 8.9 (805 reviews) | 
| **Data Segmentation** | Not enough data | Not enough data | 8.6 (726 reviews) | 

#### Predictive Analytics

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Lead Scoring** | Not enough data | Not enough data | 8.1 (722 reviews) | 
| **Opportunity Scoring** | Not enough data | Not enough data | 8.4 (751 reviews) | 
| **Risk Analysis** | Not enough data | Not enough data | 8.2 (737 reviews) | 
| **Live Forecasting** | Not enough data | Not enough data | 8.3 (723 reviews) | 

#### Sales Management

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Live Pipeline Management** | Not enough data | Not enough data | 8.6 (761 reviews) | 
| **Sales Gamification** | Not enough data | Not enough data | 8.2 (722 reviews) | 
| **Account-Based Analytics** | Not enough data | Not enough data | 8.7 (759 reviews) | 
| **Activity Tracking** | Not enough data | Not enough data | 9.0 (831 reviews) | 

### Sales Coaching

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **Balto** | 9.4/10 | 172 |
| **Gong** | 8.8/10 | 2877 |

#### Agentic AI - Sales Coaching

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 8.1 (61 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 8.5 (62 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 8.3 (62 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 8.3 (60 reviews) | 

#### Training

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Knowledge Base** | Not enough data | 9.4 (156 reviews) | 9.0 (1967 reviews) ✓ Verified | 
| **Coaching Materials** | Not enough data | 9.5 (153 reviews) | 9.0 (2180 reviews) ✓ Verified | 
| **Playbook Creation** | Not enough data | 9.3 (145 reviews) | 8.6 (1527 reviews) ✓ Verified | 
| **Video Record** | Not enough data | Feature Not Available | 9.2 (2217 reviews) ✓ Verified | 

#### Feedback

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Review** | Not enough data | 9.5 (143 reviews) | 9.3 (2373 reviews) ✓ Verified | 
| **Scorecard** | Not enough data | 9.4 (153 reviews) | 9.0 (1853 reviews) ✓ Verified | 
| **Coaching Card** | Not enough data | 9.4 (147 reviews) | 9.0 (1894 reviews) ✓ Verified | 
| **Leaderboard** | Not enough data | 9.3 (148 reviews) | 8.8 (1604 reviews) ✓ Verified | 
| **Real-Time Updates** | Not enough data | 9.3 (150 reviews) | 8.9 (1790 reviews) ✓ Verified | 
| **Notifications** | Not enough data | 9.4 (151 reviews) | 8.9 (1877 reviews) ✓ Verified | 
| **Competition** | Not enough data | 9.3 (147 reviews) | Feature Not Available | 

#### Generative AI

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **AI Text Summarization** | Not enough data | 9.4 (84 reviews) | 8.9 (388 reviews) | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | 8.9/10 | 11 |
| **Balto** | N/A | N/A |
| **Gong** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Market Insights ** | 8.5 (10 reviews) | Not enough data | Not enough data | 
| **Account-level Insights ** | 9.1 (9 reviews) | Not enough data | Not enough data | 
| **Lead Analysis ** | 9.1 (9 reviews) | Not enough data | Not enough data | 

#### Lead Management

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Segmentation ** | Feature Not Available | Not enough data | Not enough data | 
| **Predictive Scoring ** | Feature Not Available | Not enough data | Not enough data | 
| **Account Identification ** | Feature Not Available | Not enough data | Not enough data | 

#### Marketing Campaigns

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Omni-Channel Tracking ** | Feature Not Available | Not enough data | Not enough data | 
| **Revenue Planning ** | Feature Not Available | Not enough data | Not enough data | 
| **Media Attribution ** | Feature Not Available | Not enough data | Not enough data | 
| **Opportunity Timeline ** | Feature Not Available | Not enough data | Not enough data | 
| **Customization ** | Feature Not Available | Not enough data | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Technographic Data Availability** | 8.6 (7 reviews) | Not enough data | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Technographic Data Accuracy** | 9.3 (7 reviews) | Not enough data | Not enough data | 

### Revenue AI Platforms

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **Balto** | N/A | N/A |
| **Gong** | 9.3/10 | 66 |

#### Agentic AI - Revenue AI Platforms

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 8.9 (17 reviews) | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 

#### Platform - Revenue AI Platforms

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Conversation Intelligence** | Not enough data | Not enough data | 9.7 (44 reviews) | 
| **Predictive Forecasting** | Not enough data | Not enough data | 8.0 (9 reviews) | 
| **CRM Data Enrichment** | Not enough data | Not enough data | 8.8 (7 reviews) | 
| **Actionable Insights** | Not enough data | Not enough data | 9.6 (33 reviews) | 
| **Risk Flagging** | Not enough data | Not enough data | 10.0 (6 reviews) | 
| **Workflow Orchestration** | Not enough data | Not enough data | 9.2 (6 reviews) | 
| **Sales Coaching** | Not enough data | Not enough data | 9.6 (25 reviews) | 
| **Pipeline &amp; Deal Management** | Not enough data | Not enough data | 9.6 (12 reviews) | 
| **Customer Data Capture** | Not enough data | Not enough data | 9.5 (29 reviews) | 

### AI Customer Support Agents

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **Balto** | N/A | N/A |
| **Gong** | N/A | N/A |

#### Customer Query Resolution - AI Customer Support Agents

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Automated Ticket Resolution** | Not enough data | Not enough data | Not enough data | 
| **Contextual Response Generation** | Not enough data | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | Not enough data | 
| **Knowledge Base Utilization** | Not enough data | Not enough data | Not enough data | 
| **Multilingual Support** | Not enough data | Not enough data | Not enough data | 

#### Customer Interaction Automation - AI Customer Support Agents

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Proactive Customer Outreach** | Not enough data | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | Not enough data | 
| **Escalation Handling** | Not enough data | Not enough data | Not enough data | 
| **Workflow Optimization** | Not enough data | Not enough data | Not enough data | 

#### Automation

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Customer Interaction Automation** | Not enough data | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | Not enough data | 
| **Document Processing** | Not enough data | Not enough data | Not enough data | 

#### Autonomy

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Independent Decision Making** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Responses** | Not enough data | Not enough data | Not enough data | 
| **Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Problem Solving** | Not enough data | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Lusha** | N/A | N/A |
| **Balto** | N/A | N/A |
| **Gong** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Lusha | Balto | Gong | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

---
## Categories

**Unique to Lusha (8):** [Lead Mining Software](https://www.g2.com/categories/lead-mining), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence)

**Unique to Balto (7):** [AI Customer Support Agents Software](https://www.g2.com/categories/ai-customer-support-agents), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [Contact Center Quality Assurance Software](https://www.g2.com/categories/contact-center-quality-assurance), [Speech Analytics Software](https://www.g2.com/categories/speech-analytics), [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [Sales Coaching Software](https://www.g2.com/categories/sales-coaching), [Natural Language Generation (NLG) Software](https://www.g2.com/categories/natural-language-generation-nlg)

**Unique to Gong (7):** [Revenue Operations &amp; Intelligence (RO&amp;I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i), [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Sales Coaching Software](https://www.g2.com/categories/sales-coaching), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Revenue AI Platforms](https://www.g2.com/categories/revenue-ai-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Lusha | Balto | Gong | 
|---|---|---|---|
| **Small-Business** | 39.4% | 24.4% | 12.9% | 
| **Mid-Market** | 46.9% | 49.9% | 69.4% | 
| **Enterprise** | 13.8% | 25.7% | 17.7% | 

### By Industry

#### Lusha

- **Information Technology and Services:** 21.1%
- **Computer Software:** 18.9%
- **Staffing and Recruiting:** 9.6%
- **Human Resources:** 5.7%
- **Marketing and Advertising:** 5.5%
- **Financial Services:** 3.2%
- **Internet:** 2.6%
- **Telecommunications:** 1.9%
- **Events Services:** 1.7%
- **Market Research:** 1.7%
- **Other:** 28.1%

#### Balto

- **Insurance:** 50.1%
- **Consumer Services:** 9.4%
- **Financial Services:** 5.1%
- **Telecommunications:** 4.2%
- **Hospital &amp; Health Care:** 4.0%
- **Education Management:** 3.3%
- **Health, Wellness and Fitness:** 2.8%
- **Construction:** 1.7%
- **Accounting:** 1.5%
- **Real Estate:** 1.3%
- **Other:** 16.7%

#### Gong

- **Computer Software:** 37.5%
- **Information Technology and Services:** 16.9%
- **Marketing and Advertising:** 9.0%
- **Internet:** 5.0%
- **Financial Services:** 3.2%
- **Human Resources:** 1.9%
- **Telecommunications:** 1.7%
- **Computer &amp; Network Security:** 1.6%
- **E-Learning:** 1.4%
- **Staffing and Recruiting:** 1.3%
- **Other:** 20.4%

---
## Alternatives

### Alternatives to Lusha

- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9652 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9096 reviews)
- [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (478 reviews)
- [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1364 reviews)
- [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (821 reviews)
- [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) — 4.4/5 stars (5329 reviews)
- [Mr. E by EasyLeadz](https://www.g2.com/products/mr-e-by-easyleadz/reviews) — 4.6/5 stars (1938 reviews)
- [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1327 reviews)
- [Wiza](https://www.g2.com/products/wiza/reviews) — 4.5/5 stars (1206 reviews)
- [LeadIQ](https://www.g2.com/products/leadiq/reviews) — 4.2/5 stars (1176 reviews)

### Alternatives to Balto

- [Observe.AI](https://www.g2.com/products/observe-ai/reviews) — 4.6/5 stars (233 reviews)
- [NiCE CXone](https://www.g2.com/products/nice-cxone/reviews) — 4.3/5 stars (1730 reviews)
- [Talkdesk](https://www.g2.com/products/talkdesk/reviews) — 4.4/5 stars (2504 reviews)
- [CallMiner Eureka](https://www.g2.com/products/callminer-eureka/reviews) — 4.5/5 stars (227 reviews)
- [Salesken](https://www.g2.com/products/salesken/reviews) — 4.9/5 stars (396 reviews)
- [Convin.ai](https://www.g2.com/products/convin-ai/reviews) — 4.7/5 stars (549 reviews)
- [Fathom](https://www.g2.com/products/fathom-video/reviews) — 5.0/5 stars (6833 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3569 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Genesys Cloud CX](https://www.g2.com/products/genesys-cloud-cx/reviews) — 4.4/5 stars (1547 reviews)

### Alternatives to Gong

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25791 reviews)
- [Clari](https://www.g2.com/products/clari/reviews) — 4.6/5 stars (5602 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3569 reviews)
- [Salesken](https://www.g2.com/products/salesken/reviews) — 4.9/5 stars (396 reviews)
- [Aviso](https://www.g2.com/products/aviso/reviews) — 4.4/5 stars (968 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9652 reviews)
- [Jiminny](https://www.g2.com/products/jiminny/reviews) — 4.6/5 stars (927 reviews)
- [Backstory](https://www.g2.com/products/people-ai-backstory/reviews) — 4.5/5 stars (630 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (575 reviews)

---
## Top Discussions

### Lusha

- Title: [How do I connect LinkedIn to Lusha?](https://www.g2.com/discussions/how-do-i-connect-linkedin-to-lusha) — 3 comments
  > **Top comment:** "Just download its extension from Chrome or it&#39;s website"
- Title: [Is Lusha Database is relevant in Indian market ?](https://www.g2.com/discussions/is-lusha-database-is-relevant-in-indian-market) — 2 comments, 1 upvote
  > **Top comment:** "Nope"
- Title: [Where does Lusha get data from?](https://www.g2.com/discussions/where-does-lusha-get-data-from) — 2 comments
  > **Top comment:** "Lusha gathers business contact information and other data associated with business professionals from a variety of sources, including:
Company..."
- Title: [How much does Lusha cost?](https://www.g2.com/discussions/how-much-does-lusha-cost) — 2 comments, 1 upvote
  > **Top comment:** "in Canada `1200/year and change"
- Title: [If looking to change from zoominfo to lusha is an advisable?](https://www.g2.com/discussions/if-looking-to-change-from-zoominfo-to-lusha-is-an-advisable) — 2 comments, 1 upvote
  > **Top comment:** "I would split it half and half, in my experience there is little overlap in the information the two provide."

### Balto

- Title: [Can we make it capture keywords faster so it can keep up with our screen pops?](https://www.g2.com/discussions/can-we-make-it-capture-keywords-faster-so-it-can-keep-up-with-our-screen-pops) — 2 comments, 2 upvotes
  > **Top comment:** "Absolutely. "
- Title: [Has there been any thought of Balto in a higher-education context ?](https://www.g2.com/discussions/30243-has-there-been-any-thought-of-balto-in-a-higher-education-context) — 2 comments
  > **Top comment:** "Hi Adonis! 

Great idea. We&#39;ve actually looked into using Balto for alumni relations teams to help universities fundraise and keep their alumni engaged. I..."
- Title: [When was Balto created and for what industry was it originally intended for?](https://www.g2.com/discussions/when-was-balto-created-and-for-what-industry-was-it-originally-intended-for) — 1 comment, 1 upvote
  > **Top comment:** "Charles, thanks so much for your question! Most people are surprised to learn that the first industry Balto targeted was Home Improvement. 

We realized..."
- Title: [No questions.](https://www.g2.com/discussions/35606-no-questions) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."

### Gong

- Title: [What is gong software?](https://www.g2.com/discussions/what-is-gong-software) — 6 comments
  > **Top comment:** "Gong software is a software that records and analyzes sales calls. This allows the sales person to focus on the call and then analyze the data later. This..."
- Title: [What is the email address to send the invite to for a last minute call to be recorded? And is there a way to send the invite via email, not through the gong site?](https://www.g2.com/discussions/25247-what-is-the-email-address-to-send-the-invite-to-for-a-last-minute-call-to-be-recorded-and-is-there-a-way-to-send-the-invite-via-email-not-through-the-gong-site) — 4 comments, 2 upvotes
  > **Top comment:** "Hi Bianca! You can go ahead and send the invitation to assistant@gong.io. I hope that helps!"
- Title: [Do you accept marketing ideas/suggestions? I sent one to Udi and Amit.](https://www.g2.com/discussions/do-you-accept-marketing-ideas-suggestions-i-sent-one-to-udi-and-amit) — 3 comments, 4 upvotes
  > **Top comment:** "Very high ferformer"
- Title: [How do i make Gong automatic for all my calls ?](https://www.g2.com/discussions/how-do-i-make-gong-automatic-for-all-my-calls) — 3 comments, 1 upvote
  > **Top comment:** "You can control this in configuration settings. You should not have to log into Gong for it to record. "
- Title: [How is Gong revolutionizing sales strategies with its AI-driven insights?](https://www.g2.com/discussions/gong-how-is-gong-revolutionizing-sales-strategies-with-its-ai-driven-insights) — 2 comments
  > **Top comment:** "Great! Gong is a very reliable tools to use when it comes from documentation, recordings and quality analysis. "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/lusha-vs-balto-vs-gong)

