# LoyaltyLion vs Smile.io Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Smile.io excels in ease of setup and management, with users highlighting its seamless integration with Shopify. Many appreciate how quickly they can start earning and redeeming points, making it a strong choice for small businesses looking to implement a loyalty program.
- **Users say** that LoyaltyLion offers a user-friendly interface, with recent feedback praising the helpfulness of their support team during onboarding. This ease of use allows businesses to run their loyalty programs effectively without needing extensive technical support.
- **According to verified reviews** , Smile.io stands out for its high-quality support, receiving a score that reflects users' satisfaction with the assistance they receive. Reviewers mention that the platform has been a reliable partner in managing their loyalty initiatives.
- **Reviewers mention** that while both platforms have similar star ratings, Smile.io's recent user feedback indicates a more positive experience overall, particularly in terms of customization options that help align the loyalty program with branding needs.
- **Users highlight** that LoyaltyLion's onboarding process is straightforward, but some have noted that it may require occasional specialized support for more complex tasks. This contrasts with Smile.io, where users feel they can manage their programs independently after initial setup.
- **G2 reviewers report** that Smile.io is particularly beneficial for small businesses, with a significant percentage of its reviews coming from this segment. This focus on small business needs is reflected in features like referral programs and tiered memberships that are easy to implement and manage.



---
## Frequently Asked Questions

### What is the difference between Smile.io vs LoyaltyLion?

Smile.io and LoyaltyLion are most clearly distinguished by Smile.io's higher Ease of Setup and Ease of Use scores, while both products share the same G2 rating and largest segment.

| [Smile.io](https://www.g2.com/products/smile-io/reviews) | [LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews) |
| --- | --- |
| 4.6/5 (456 reviews) | 4.6/5 (612 reviews) |
| Small-Business | Small-Business |
| 9.1 | 8.5 |
| 9.5 | 9.2 |
| Ease of Use (169 all-time mentions) | Customer Support (156 all-time mentions) |



### How do the pricing models of Smile.io and LoyaltyLion compare?

Smile.io is rated higher for value with a Price/Cost satisfaction score of 9.1 versus LoyaltyLion's 8.5.

- **Smile.io:** Reviewers frequently cite Smile.io as affordable and good value, especially for small businesses, though some mention that advanced features require higher-tier plans.
- **LoyaltyLion:** Reviewers describe LoyaltyLion as a premium-priced solution, with some noting the higher cost but acknowledging the value of its features and support.
- **Switching reasons:** Recent reviews mention switching to Smile.io for better ease of use and integration, and to LoyaltyLion for more robust features and support.



### What are the best alternatives to Smile.io and LoyaltyLion?

The top 3 alternatives to Smile.io and LoyaltyLion are Yotpo, ReferralCandy, and one additional alternative if supported by G2 data.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Smile.io](https://www.g2.com/products/smile-io/reviews) | 4.6/5 (456 reviews) | Small-Business | Affordable for small businesses, advanced features cost more | Ease of Use (169 all-time mentions) |
| [LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews) | 4.6/5 (612 reviews) | Small-Business | Premium-priced, strong support and features | Customer Support (156 all-time mentions) |
| [Yotpo](https://www.g2.com/products/yotpo/reviews) | 4.3/5 (265 reviews) | Small-Business | — | — |
| [ReferralCandy](https://www.g2.com/products/referralcandy/reviews) | 4.5/5 (110 reviews) | Small-Business | — | — |



### Which Loyalty Management features should I prioritize when comparing Smile.io and LoyaltyLion?

Buyers comparing Smile.io and LoyaltyLion should prioritize Ease of Use, Ease of Setup, Rewards Program flexibility, Integrations, and Customization.

- **Ease of Use:** Smile.io 9.1 (169 all-time mentions); LoyaltyLion 8.6 (134 all-time mentions)
- **Ease of Setup:** Smile.io 9.1 (110 all-time mentions); LoyaltyLion 8.5 (79 all-time mentions)
- **Rewards Program:** Smile.io (132 all-time mentions); LoyaltyLion (37 all-time mentions)
- **Integrations:** Smile.io (82 all-time mentions); LoyaltyLion (75 all-time mentions)
- **Customization:** Smile.io (35 all-time mentions); LoyaltyLion (22 all-time mentions)



### What are the pros and cons of Smile.io vs LoyaltyLion?

Smile.io's headline strength is ease of use, while LoyaltyLion's is customer support.

- **Smile.io strengths:** Ease of Use (169 all-time mentions), Easy Setup (110), Rewards Program (132), Customer Support (135), Integrations (82), Customization (35)
- **Smile.io trade-offs:** Expensive (72), Limited Customization (49), Limited Rewards System (31)
- **LoyaltyLion strengths:** Customer Support (156), Ease of Use (134), Loyalty Programs (83), Easy Integrations (75), Onboarding (69), Customizability (22)
- **LoyaltyLion trade-offs:** Limited Customization (37), Limited Functionality (19), Integration Issues (16), Rewards System (16)



### Is Smile.io or LoyaltyLion better for small businesses?

Smile.io is the better fit for small businesses, as both products' largest reviewer segment is Small-Business and Smile.io is frequently cited as affordable and easy to set up for small teams.

- **Smile.io:** Small-Business is the largest segment; reviewers highlight affordability, ease of use, and quick setup for small business needs.
- **LoyaltyLion:** Small-Business is the largest segment; reviewers note strong support and onboarding, but mention premium pricing and more complex setup for advanced features.



### Which Loyalty Management platform has better integrations?

LoyaltyLion is favored for integrations, with more reviewer-cited integration mentions and broader third-party tool support.

- **Smile.io:** Shopify (140 all-time mentions), Klaviyo (18), BigCommerce (6)
- **LoyaltyLion:** Shopify (127 all-time mentions), Klaviyo (68), Gorgias (7)



### How do Smile.io and LoyaltyLion compare on customer support?

Smile.io and LoyaltyLion are rated in near-parity on Quality of Support, with Smile.io at 9.5 and LoyaltyLion at 9.2, a difference below the materiality threshold.

- **Smile.io:** Reviewers consistently praise responsive and helpful customer support, with 135 all-time mentions.
- **LoyaltyLion:** Reviewers highlight exceptional onboarding and ongoing support, with 156 all-time mentions.



### Which is easier to implement, Smile.io or LoyaltyLion?

Smile.io is rated higher for Ease of Setup at 9.1 versus LoyaltyLion's 8.5, a difference above the materiality threshold.

- **Smile.io:** Reviewers frequently describe setup as quick, straightforward, and beginner-friendly, with 110 all-time mentions for easy setup.
- **LoyaltyLion:** Reviewers note helpful onboarding and support during setup, but mention that advanced configurations can require more time and technical input, with 79 all-time mentions for easy setup.



### Which product has better Rewards?

Smile.io and LoyaltyLion are both highly rated for Rewards, with Smile.io having a higher all-time mention count for rewards-related features.

- **Smile.io:** Rewards Program (132 all-time mentions), Rewards System (84), Reward Points System (45)
- **LoyaltyLion:** Rewards System (72 all-time mentions), Rewards Program (37)



| | LoyaltyLion | Smile.io | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 622 | 462 | 
| **Largest Market Segment** | Small-Business (74.7% of reviews) | Small-Business (92.6% of reviews) | 
| **Entry Level Price** | Starting at $199.00 500 Orders per month Per Month | Free | 

---
## Top Pros & Cons

### LoyaltyLion

Pros:
- Customer Support (156 reviews)
- Ease of Use (134 reviews)

Cons:
- Limited Customization (37 reviews)
- Lack of Customization (34 reviews)

### Smile.io

Pros:
- Ease of Use (169 reviews)
- Customer Support (135 reviews)

Cons:
- Expensive (72 reviews)
- Limited Customization (49 reviews)

---
## Ratings Comparison
| Rating | LoyaltyLion | Smile.io | 
|---|---|---|
  | **Meets Requirements** | 8.6 (525 reviews) | 8.7 (441 reviews) | 
  | **Ease of Use** | 8.7 (531 reviews) | 9.1 (447 reviews) | 
  | **Ease of Setup** | 8.5 (437 reviews) | 9.1 (430 reviews) | 
  | **Ease of Admin** | 8.8 (303 reviews) | 9.2 (298 reviews) | 
  | **Quality of Support** | 9.3 (518 reviews) | 9.5 (411 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (301 reviews) | 9.3 (290 reviews) | 
  | **Product Direction (% positive)** | 9.3 (518 reviews) | 9.2 (429 reviews) | 

---
## Pricing

### LoyaltyLion

#### Entry-Level Pricing

Plan: Classic

Price: Starting at $199.00 500 Orders per month Per Month

Description: Best for brands starting loyalty with minimal effort

Key Features:
- Branded loyalty page built for you 
- Pre-built earning activity and reward rules
- Klaviyo integration with email flows built for you

[Browse all 3 editions](https://www.g2.com/products/loyaltylion/pricing)

#### Free Trial

Yes

### Smile.io

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Up to 200 monthly orders

Key Features:
- Points, rewards & referrals
- 15+ ways to earn & redeem
- Discounts & free shipping rewards

[Browse all 5 editions](https://www.g2.com/products/smile-io/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **LoyaltyLion** | 7.8/10 | 497 |
| **Smile.io** | 7.8/10 | 411 |

#### Loyalty Experience

| Feature | LoyaltyLion | Smile.io | 
|---|---|---|
| **Loyalty Engine** | 8.9 (453 reviews) | 9.1 (389 reviews) | 
| **Rewards** | 8.7 (461 reviews) | 8.9 (393 reviews) | 
| **Membership** | 8.6 (422 reviews) | 8.4 (355 reviews) | 
| **Personalization** | 7.9 (410 reviews) | 7.9 (348 reviews) | 
| **Gamification** | 7.1 (392 reviews) | 6.9 (340 reviews) | 
| **Loyalty Cards** | 7.3 (80 reviews) | 6.7 (335 reviews) | 

#### Loyalty Platform

| Feature | LoyaltyLion | Smile.io | 
|---|---|---|
| **Communication Tools** | 7.9 (404 reviews) | 7.9 (347 reviews) | 
| **Customer Relationship Management (CRM)** | 8.2 (406 reviews) | 8.1 (343 reviews) | 
| **Loyalty Analytics** | 8.0 (423 reviews) | 8.1 (350 reviews) | 
| **Localization** | 7.6 (380 reviews) | 7.6 (332 reviews) | 
| **Integrations** | 8.4 (436 reviews) | 8.5 (363 reviews) | 
| **Gift Card Management** | Not enough data | Not enough data | 
| **Membership Management** | Not enough data | Not enough data | 
| **Discount Management** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Rewards Management** | Not enough data | Not enough data | 
| **Promotions Management** | Not enough data | Not enough data | 
| **eCommerce Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 

#### Agentic AI - Loyalty Management

| Feature | LoyaltyLion | Smile.io | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (65 reviews) | 7.2 (122 reviews) | 
| **Cross-system Integration** | 7.7 (65 reviews) | 8.0 (124 reviews) | 
| **Adaptive Learning** | 6.7 (63 reviews) | 7.1 (121 reviews) | 
| **Proactive Assistance** | 6.8 (64 reviews) | 7.1 (123 reviews) | 

#### Additional Functionality

| Feature | LoyaltyLion | Smile.io | 
|---|---|---|
| **Customizable Templates** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Transaction History** | Not enough data | Not enough data | 
| **SMS Marketing** | Not enough data | Not enough data | 
| **Referral Tracking** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Customer Surveys** | Not enough data | Not enough data | 
| **Member Portal** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Client Portal** | Not enough data | Not enough data | 
| **Loyalty Program** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Customer History** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Point of Sale (POS)** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Customer Activity Tracking** | Not enough data | Not enough data | 

### Customer Advocacy

| Product | Score | Reviews |
|---|---|---|
| **LoyaltyLion** | N/A | N/A |
| **Smile.io** | 6.7/10 | 15 |

#### Agentic AI - Customer Advocacy

| Feature | LoyaltyLion | Smile.io | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.1 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 6.9 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 6.2 (15 reviews) | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | LoyaltyLion | Smile.io | 
|---|---|---|
| **AI Copilot** | Not enough data | Not enough data | 
| **Email Alerts** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Pre-Approved Content Library** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Customer Advocacy** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Employee Advocacy** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Filtering** | Not enough data | Not enough data | 
| **Real-Time Updates** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Email Distribution** | Not enough data | Not enough data | 
| **Nonprofit Advocacy** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Gamification** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Discount Management** | Not enough data | Not enough data | 
| **Customer Engagement** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Incentive Management** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Customer Accounts** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Community Management** | Not enough data | Not enough data | 
| **Rewards Management** | Not enough data | Not enough data | 
| **Gift Card Management** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **Social Engagement** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Loyalty Program** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Rewards Program** | Not enough data | Not enough data | 
| **Advocate Management** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Referral Tracking** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Promotions Management** | Not enough data | Not enough data | 
| **Pipeline Management** | Not enough data | Not enough data | 
| **Reference Request Automation** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Nomination Tracking** | Not enough data | Not enough data | 
| **Task Scheduling** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Reference Usage Tracking** | Not enough data | Not enough data | 
| **Audio References** | Not enough data | Not enough data | 
| **For Sales/Marketing** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Configurable Workflow** | Not enough data | Not enough data | 
| **Video References** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Program Notices** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Customer Activity Tracking** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Referral Templates** | Not enough data | Not enough data | 
| **For Customer Referrals** | Not enough data | Not enough data | 
| **For Employee Referrals** | Not enough data | Not enough data | 
| **Lead Engagement** | Not enough data | Not enough data | 
| **Fraud Detection** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 

### E-Commerce Tools

| Product | Score | Reviews |
|---|---|---|
| **LoyaltyLion** | 6.4/10 | 14 |
| **Smile.io** | N/A | N/A |

#### Agentic AI - E-Commerce Tools

| Feature | LoyaltyLion | Smile.io | 
|---|---|---|
| **Cross-system Integration** | 7.3 (14 reviews) | Not enough data | 
| **Adaptive Learning** | 5.9 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.9 (11 reviews) | Not enough data | 

#### Additional Functionality

| Feature | LoyaltyLion | Smile.io | 
|---|---|---|
| **Ad hoc Reporting** | Not enough data | Not enough data | 
| **Event Logs** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Debit/Credit Card Processing** | Not enough data | Not enough data | 
| **Root Cause Analysis** | Not enough data | Not enough data | 
| **Conditional Logic** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Response Management** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 
| **Dispute Management** | Not enough data | Not enough data | 
| **Custom Fraud Rules** | Not enough data | Not enough data | 
| **Real-time Alerts** | Not enough data | Not enough data | 
| **Evidence Management** | Not enough data | Not enough data | 
| **Rate of Return Analysis** | Not enough data | Not enough data | 
| **Case Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Transaction Monitoring** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Payment Tracking** | Not enough data | Not enough data | 
| **Payment Fraud Prevention** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Refund Management** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Business Process Automation** | Not enough data | Not enough data | 
| **Risk Scoring** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Chargeback Tracking** | Not enough data | Not enough data | 
| **AML Compliance** | Not enough data | Not enough data | 
| **Financial Transaction Approval** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Source Tracking** | Not enough data | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Claims Tracking** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 

### Brand Advocacy

| Product | Score | Reviews |
|---|---|---|
| **LoyaltyLion** | N/A | N/A |
| **Smile.io** | N/A | N/A |

#### Discovery

| Feature | LoyaltyLion | Smile.io | 
|---|---|---|
| **Referral Program** | Not enough data | Not enough data | 
| **Incentives** | Not enough data | Not enough data | 
| **3rd-Party Trends** | Not enough data | Not enough data | 

#### Insight

| Feature | LoyaltyLion | Smile.io | 
|---|---|---|
| **Monitoring** | Not enough data | Not enough data | 
| **Adoption Insight** | Not enough data | Not enough data | 
| **Engagement Analysis** | Not enough data | Not enough data | 

#### Mobile

| Feature | LoyaltyLion | Smile.io | 
|---|---|---|
| **Mobile Optimization** | Not enough data | Not enough data | 

#### Platform

| Feature | LoyaltyLion | Smile.io | 
|---|---|---|
| **Multichannel Sharing** | Not enough data | Not enough data | 
| **Forum** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 
| **Content Distribution** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Customer Advocacy Software](https://www.g2.com/categories/customer-advocacy)

**Unique to LoyaltyLion (1):** [E-Commerce Tools ](https://www.g2.com/categories/e-commerce-tools)



---
## Reviewer Demographics

### By Company Size

| Segment | LoyaltyLion | Smile.io | 
|---|---|---|
| **Small-Business** | 74.7% | 92.6% | 
| **Mid-Market** | 24.7% | 7.4% | 
| **Enterprise** | 0.5% | 0% | 

### By Industry

#### LoyaltyLion

- **Apparel & Fashion:** 27.5%
- **Retail:** 22.2%
- **Cosmetics:** 9.2%
- **Food & Beverages:** 9.0%
- **Consumer Goods:** 8.0%
- **Health, Wellness and Fitness:** 8.0%
- **Marketing and Advertising:** 3.5%
- **Luxury Goods & Jewelry:** 2.8%
- **Sporting Goods:** 1.6%
- **Arts and Crafts:** 1.2%
- **Other:** 6.9%

#### Smile.io

- **Retail:** 33.4%
- **Apparel & Fashion:** 12.7%
- **Consumer Goods:** 8.2%
- **Cosmetics:** 8.0%
- **Food & Beverages:** 7.8%
- **Health, Wellness and Fitness:** 6.0%
- **Arts and Crafts:** 3.6%
- **Sporting Goods:** 3.1%
- **Marketing and Advertising:** 2.4%
- **Food Production:** 2.0%
- **Other:** 12.7%

---
## Alternatives

### Alternatives to LoyaltyLion

- [Yotpo](https://www.g2.com/products/yotpo/reviews) — 4.3/5 stars (265 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (652 reviews)
- [Okendo](https://www.g2.com/products/okendo/reviews) — 4.7/5 stars (463 reviews)
- [Xoxoday](https://www.g2.com/products/xoxoday-xoxoday/reviews) — 4.6/5 stars (1576 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4233 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2403 reviews)
- [Elfsight](https://www.g2.com/products/elfsight/reviews) — 4.8/5 stars (911 reviews)
- [Tidio](https://www.g2.com/products/tidio/reviews) — 4.6/5 stars (1962 reviews)
- [NiceJob](https://www.g2.com/products/nicejob/reviews) — 4.8/5 stars (419 reviews)
- [Influitive](https://www.g2.com/products/jigsaw-interactive-influitive/reviews) — 4.4/5 stars (396 reviews)

### Alternatives to Smile.io

- [Yotpo](https://www.g2.com/products/yotpo/reviews) — 4.3/5 stars (265 reviews)
- [ReferralCandy](https://www.g2.com/products/referralcandy/reviews) — 4.5/5 stars (110 reviews)
- [Okendo](https://www.g2.com/products/okendo/reviews) — 4.7/5 stars (463 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4233 reviews)
- [Influitive](https://www.g2.com/products/jigsaw-interactive-influitive/reviews) — 4.4/5 stars (396 reviews)
- [NiceJob](https://www.g2.com/products/nicejob/reviews) — 4.8/5 stars (419 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (652 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2403 reviews)
- [Xoxoday](https://www.g2.com/products/xoxoday-xoxoday/reviews) — 4.6/5 stars (1576 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4630 reviews)

---
## Top Discussions

### LoyaltyLion

No discussions available for this product.

### Smile.io

- Title: [What are Smile rewards?](https://www.g2.com/discussions/what-are-smile-rewards) — 1 comment *(includes official response)*
  > **Top comment:** "Smile rewards is a loyalty platform for commerce brands on Shopify, Shopify Plus and BigCommerce. The platform enables brands to provide easy-to-use rewards..."
- Title: [Is smile IO for free?](https://www.g2.com/discussions/is-smile-io-for-free) — 1 comment *(includes official response)*
  > **Top comment:** "Smile.io offers a free plan for up to 200 monthly orders. With this free plan, commerce brands can launch a points program, a referral program with basic..."
- Title: [What is JS smile io?](https://www.g2.com/discussions/what-is-js-smile-io) — 1 comment *(includes official response)*
  > **Top comment:** "You view a breakdown of what you can do with the JavaScript SDK disabled vs enabled on Smile.io here at our help articles:..."
- Title: [How does smile app work?](https://www.g2.com/discussions/how-does-smile-app-work) — 1 comment *(includes official response)*
  > **Top comment:** "The Smile.io app works across commerce platforms Shopify, Shopify Plus, and BigCommerce by heading into their app store's and installing Smile into your..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/loyaltylion-vs-smile-io)