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Compare Lotame Spherical Platform and V12 Data 
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At a Glance
Market Segments
Mid-Market (58.9% of reviews)
Small-Business (60.0% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
No pricing available
Lotame Spherical Platform
Star Rating
(116)4.4 out of 5
Market Segments
Mid-Market (58.9% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Lotame Spherical PlatformV12 Data
Star Rating
(43)4.1 out of 5
Market Segments
Small-Business (60.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about V12 DataLotame Spherical Platform vs V12 Data
When assessing the two solutions, reviewers found Lotame Spherical Platform easier to use, set up, and administer. Reviewers also preferred doing business with Lotame Spherical Platform overall.
- Reviewers felt that Lotame Spherical Platform meets the needs of their business better than V12 Data.
- When comparing quality of ongoing product support, Lotame Spherical Platform and V12 Data provide similar levels of assistance.
- For feature updates and roadmaps, our reviewers preferred the direction of Lotame Spherical Platform over V12 Data.
Pricing
Entry-Level Pricing
Lotame Spherical Platform
No pricing availableV12 Data
No pricing availableFree Trial
Lotame Spherical Platform
No trial information availableV12 Data
No trial information availableRatings
Meets Requirements
8.4
97
7.2
31
Ease of Use
8.6
96
7.5
31
Ease of Setup
8.4
48
7.2
13
Ease of Admin
8.5
49
6.7
13
Quality of Support
9.2
94
9.2
31
Has the product been a good partner in doing business?
9.3
50
7.7
13
Product Direction (% positive)
8.7
88
7.0
31
Features by Category
Data Integration
8.8
64
Not enough data
8.0
46
Not enough data
8.2
62
Not enough data
6.9
31
Not enough data
7.9
42
Not enough data
8.6
52
Feature Not Available
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
9.0
67
Not enough data
8.1
63
Not enough data
8.0
64
Not enough data
7.6
60
Not enough data
Platform
8.2
55
Not enough data
8.7
56
Not enough data
8.7
63
Feature Not Available
8.3
52
Feature Not Available
8.3
41
Not enough data
Categories
Categories
Shared Categories
Lotame Spherical Platform and V12 Data are categorized as Data Management Platform (DMP)
Unique Categories
Lotame Spherical Platform has no unique categories
V12 Data has no unique categories
Reviews
Reviewers' Company Size
Lotame Spherical Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
V12 Data
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
47.3%
Online Media
11.6%
Publishing
9.8%
Media Production
3.6%
Leisure, Travel & Tourism
3.6%
Other
24.1%
Marketing and Advertising
55.0%
Information Technology and Services
7.5%
Accounting
7.5%
Renewables & Environment
5.0%
Insurance
5.0%
Other
20.0%
Alternatives
Discussions
What is lotame?
2 Comments
DD
Lotame is a Data Management Platform DMP (or a hybrid of DMP + Consumer Data Platform (CDP)).Read more
What does the word "Lotame" mean?
1 Comment
Official Response from Lotame Spherical Platform
When Lotame was founded in 2006 as the first DMP, the name meant Locate, Target, Message. The original use case of the DMP was very advertising-driven,...Read more
Can I use my data in other platforms or DSPs?
1 Comment
Official Response from Lotame Spherical Platform
Lotame is a fully media agnostic platform, meaning that we don’t dictate which channels you use to activate your data. Instead, we have set up direct...Read more
Most commonly used feature(s)?
1 Comment
ML
Hello! We have a wide spectrum of clientele who utilize all varying functions within our platform. However, our Email, Lead builder, Simple Ads/Display Ads...Read more
V12 Data has no more discussions with answers
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