Introducing G2.ai, the future of software buying.Try now
Compare Lotame Spherical Platform and Simpli.fi 
Featured Products
At a Glance
Market Segments
Mid-Market (58.9% of reviews)
Small-Business (59.2% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Lotame Spherical Platform
Star Rating
(116)4.4 out of 5
Market Segments
Mid-Market (58.9% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Lotame Spherical PlatformSimpli.fi
Star Rating
(146)4.5 out of 5
Market Segments
Small-Business (59.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 4 pricing plansLotame Spherical Platform vs Simpli.fi
When assessing the two solutions, reviewers found Simpli.fi easier to use, set up, and administer. However, reviewers preferred doing business with Lotame Spherical Platform overall.
- Reviewers felt that Simpli.fi meets the needs of their business better than Lotame Spherical Platform.
- When comparing quality of ongoing product support, reviewers felt that Simpli.fi is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Simpli.fi over Lotame Spherical Platform.
Pricing
Entry-Level Pricing
Lotame Spherical Platform
No pricing availableSimpli.fi
Managed Service
Contact Us
Our team is an extension of your company as you tap into services such as: planning, activation, optimization, reporting, and analysis.
- Simpli.fi sets up and edits campaigns
- Campaigns are monitored and optimized by the Simpli.fi Client Success Team
Free Trial
Lotame Spherical Platform
No trial information availableSimpli.fi
No trial information availableRatings
Meets Requirements
8.4
97
8.8
131
Ease of Use
8.6
96
8.8
131
Ease of Setup
8.4
48
8.9
86
Ease of Admin
8.5
49
8.9
75
Quality of Support
9.2
94
9.4
132
Has the product been a good partner in doing business?
9.3
50
9.1
81
Product Direction (% positive)
8.7
88
9.2
128
Features by Category
Channel Functionality
Not enough data
8.9
94
Platform Interoperability
Not enough data
Feature Not Available
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.6
103
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.7
101
|
Verified
Not enough data
7.8
83
|
Verified
Not enough data
8.0
83
|
Verified
Not enough data
8.5
93
|
Verified
Not enough data
8.4
84
|
Verified
Not enough data
9.0
95
|
Verified
Not enough data
9.0
101
|
Verified
Not enough data
8.5
84
|
Verified
Not enough data
8.4
74
|
Verified
Not enough data
8.8
78
|
Verified
Not enough data
8.6
73
|
Verified
Targeting
Not enough data
9.1
105
|
Verified
Not enough data
9.3
105
|
Verified
Not enough data
9.4
105
|
Verified
Not enough data
8.9
97
|
Verified
Platform
Not enough data
7.9
83
|
Verified
Not enough data
7.8
98
|
Verified
Not enough data
8.9
94
|
Verified
Not enough data
8.8
100
|
Verified
Not enough data
8.8
79
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
8.5
85
|
Verified
Not enough data
8.4
66
Not enough data
Feature Not Available
Data Integration
8.8
64
8.2
14
8.0
46
8.1
8
8.2
62
8.2
11
6.9
31
8.3
9
7.9
42
8.5
10
8.6
52
8.2
11
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
9.0
67
7.2
12
8.1
63
8.5
10
8.0
64
7.4
11
7.6
60
7.7
13
Platform
8.2
55
7.4
12
8.7
56
8.0
14
8.7
63
7.7
14
8.3
52
8.2
11
8.3
41
6.9
12
Platform Interoperability
Not enough data
Feature Not Available
Mobile Functionality
Not enough data
9.1
59
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.6
103
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.7
101
|
Verified
Not enough data
7.8
83
|
Verified
Not enough data
8.0
83
|
Verified
Not enough data
8.5
93
|
Verified
Not enough data
8.4
84
|
Verified
Not enough data
9.0
95
|
Verified
Not enough data
9.0
101
|
Verified
Not enough data
8.5
84
|
Verified
Not enough data
8.4
74
|
Verified
Not enough data
8.8
78
|
Verified
Not enough data
8.6
73
|
Verified
Targeting
Not enough data
9.1
105
|
Verified
Not enough data
9.3
105
|
Verified
Not enough data
9.4
105
|
Verified
Not enough data
8.9
97
|
Verified
Mobile
Not enough data
8.9
57
Not enough data
8.8
78
|
Verified
Not enough data
8.6
73
|
Verified
Platform
Not enough data
7.9
83
|
Verified
Not enough data
7.8
98
|
Verified
Not enough data
8.9
94
|
Verified
Not enough data
8.8
100
|
Verified
Not enough data
8.8
79
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
8.5
85
|
Verified
Not enough data
8.4
66
Not enough data
Feature Not Available
Platform Interoperability
Not enough data
8.7
20
Video Functionality
Not enough data
9.2
38
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.6
103
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.7
101
|
Verified
Not enough data
7.8
83
|
Verified
Not enough data
8.0
83
|
Verified
Not enough data
8.5
93
|
Verified
Not enough data
8.4
84
|
Verified
Not enough data
9.0
95
|
Verified
Not enough data
9.0
101
|
Verified
Not enough data
8.5
84
|
Verified
Not enough data
8.4
74
|
Verified
Not enough data
8.8
78
|
Verified
Not enough data
8.6
73
|
Verified
Targeting
Not enough data
9.1
105
|
Verified
Not enough data
9.3
105
|
Verified
Not enough data
9.4
105
|
Verified
Not enough data
8.9
97
|
Verified
Platform
Not enough data
7.9
83
|
Verified
Not enough data
7.8
98
|
Verified
Not enough data
8.9
94
|
Verified
Not enough data
8.8
100
|
Verified
Not enough data
8.8
79
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
8.5
85
|
Verified
Not enough data
8.4
66
Not enough data
Feature Not Available
Platform Interoperability
Not enough data
8.7(won by default)
5
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.5(won by default)
10
Campaign Management
Not enough data
8.6(won by default)
103
|
Verified
Not enough data
8.6(won by default)
100
|
Verified
Not enough data
8.7(won by default)
101
|
Verified
Not enough data
7.8(won by default)
83
|
Verified
Not enough data
8.0(won by default)
83
|
Verified
Not enough data
8.5(won by default)
93
|
Verified
Not enough data
8.4(won by default)
84
|
Verified
Not enough data
9.0(won by default)
95
|
Verified
Not enough data
9.0(won by default)
101
|
Verified
Not enough data
8.5(won by default)
84
|
Verified
Not enough data
8.4(won by default)
74
|
Verified
Not enough data
8.8(won by default)
78
|
Verified
Not enough data
8.6(won by default)
73
|
Verified
Targeting
Not enough data
9.1(won by default)
105
|
Verified
Not enough data
9.3(won by default)
105
|
Verified
Not enough data
9.4(won by default)
105
|
Verified
Not enough data
8.9(won by default)
97
|
Verified
Platform
Not enough data
7.9(won by default)
83
|
Verified
Not enough data
7.8(won by default)
98
|
Verified
Not enough data
8.9(won by default)
94
|
Verified
Not enough data
8.8(won by default)
100
|
Verified
Not enough data
8.8(won by default)
79
|
Verified
Not enough data
8.3(won by default)
88
|
Verified
Not enough data
8.5(won by default)
85
|
Verified
Not enough data
8.4(won by default)
66
Not enough data
Feature Not Available
Demand Side Platforms
Not enough data
9.0
26
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.6
103
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.7
101
|
Verified
Not enough data
7.8
83
|
Verified
Not enough data
8.0
83
|
Verified
Not enough data
8.5
93
|
Verified
Not enough data
8.4
84
|
Verified
Not enough data
9.0
95
|
Verified
Not enough data
9.0
101
|
Verified
Not enough data
8.5
84
|
Verified
Not enough data
8.4
74
|
Verified
Not enough data
8.8
78
|
Verified
Not enough data
8.6
73
|
Verified
Targeting
Not enough data
9.1
105
|
Verified
Not enough data
9.3
105
|
Verified
Not enough data
9.4
105
|
Verified
Not enough data
8.9
97
|
Verified
Demand Side Platforms
Not enough data
8.2
47
|
Verified
Not enough data
7.9
46
|
Verified
Not enough data
8.6
48
|
Verified
Platform
Not enough data
7.9
83
|
Verified
Not enough data
7.8
98
|
Verified
Not enough data
8.9
94
|
Verified
Not enough data
8.8
100
|
Verified
Not enough data
8.8
79
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
8.5
85
|
Verified
Not enough data
8.4
66
Not enough data
Feature Not Available
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
9.4
11
Not enough data
9.2
12
Not enough data
9.2
12
Not enough data
9.6
12
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
8.6
12
Not enough data
9.2
12
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Lotame Spherical Platform and Simpli.fi are categorized as Data Management Platform (DMP)
Unique Categories
Lotame Spherical Platform has no unique categories
Reviews
Reviewers' Company Size
Lotame Spherical Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Simpli.fi
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
47.3%
Online Media
11.6%
Publishing
9.8%
Media Production
3.6%
Leisure, Travel & Tourism
3.6%
Other
24.1%
Marketing and Advertising
66.2%
Broadcast Media
3.5%
Online Media
2.8%
Retail
2.1%
Newspapers
2.1%
Other
23.2%
Alternatives
Discussions
What is lotame?
2 Comments
DD
Lotame is a Data Management Platform DMP (or a hybrid of DMP + Consumer Data Platform (CDP)).Read more
What does the word "Lotame" mean?
1 Comment
Official Response from Lotame Spherical Platform
When Lotame was founded in 2006 as the first DMP, the name meant Locate, Target, Message. The original use case of the DMP was very advertising-driven,...Read more
Can I use my data in other platforms or DSPs?
1 Comment
Official Response from Lotame Spherical Platform
Lotame is a fully media agnostic platform, meaning that we don’t dictate which channels you use to activate your data. Instead, we have set up direct...Read more
What is the best way to pull a report within the UI?
1 Comment
Official Response from Simpli.fi
Hi, Megan. If you log into the Simpli.fi platform, you'll notice a drop-down option on the top menu bar titled 'Analytics' which hosts our report center. For...Read more
What is TAG Simpli fi?
1 Comment
Official Response from Simpli.fi
Our tag management tool allows advertisers on our platforms to place pixels on websites that allow them to create custom audiences and track online conversions.Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
