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# LoopNet vs Realtor.com Comparison - What are their main differences?

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LoopNetRealtor.com[+ Add Product](#)

Reviews

**LoopNet** [

3.3/5(81)

](https://www.g2.com/products/loopnet/reviews#reviews)

**Realtor.com** [

3.5/5(92)

](https://www.g2.com/products/realtor-com/reviews#reviews)

Pricing

**LoopNet**
No pricing available

**Realtor.com**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**LoopNet**
\<1 month

Based on 7 responses

**Realtor.com**
Not enough reviews yet

Return on Investment

**LoopNet**
Not enough reviews yet

**Realtor.com**
Not enough reviews yet

Perceived Cost

**LoopNet**
$$$$$

**Realtor.com**
$$$$$

Average Discount

**LoopNet**
Not enough reviews yet

**Realtor.com**
Not enough reviews yet

Pros & Cons

**LoopNet**
Not enough data

**Realtor.com**
Not enough data

Ratings

Meets Requirements

**LoopNet**

6.9

6.968

**Realtor.com**

7.5

7.582

Ease of Use

**LoopNet**

7.2

7.268

**Realtor.com**

8.2

8.280

Ease of Setup

**LoopNet**

7.6

7.616

**Realtor.com**

8.3

8.320

Ease of Admin

**LoopNet**

7.3

7.317

**Realtor.com**

8.7

8.717

Quality of Support

**LoopNet**

6.4

6.457

**Realtor.com**

6.8

6.869

Has the product been a good partner in doing business?

**LoopNet**

6.8

6.815

**Realtor.com**

8.1

8.118

Product Direction (% positive)

**LoopNet**

4.8

4.869

**Realtor.com**

5.7

5.781

Features

Multiple Listing Service (MLS)[Hide 20 FeaturesShow 20 Features](javascript:void(0);)

6.3

54

8.3

64

Listing Service Features

Premium Listings & Profiles

Not enough data

9.2(won by default)

6

MLS Integration

Not enough data

9.2(won by default)

6

Listing Management Portal

Not enough data

9.2(won by default)

6

CMA Tools

Not enough data

9.0(won by default)

5

Website Integration / Widgets

Not enough data

9.2(won by default)

6

CRM Integration

Not enough data

9.0(won by default)

5

Listing Syndication

Not enough data

9.0(won by default)

5

Agent Profiles

Not enough data

9.2(won by default)

6

Mortgage Calculators

Not enough data

9.0(won by default)

5

Advertising & Marketing Tools

Not enough data

8.6(won by default)

6

Listing Service Features

Listing Syndication

7.1

45

8.5(won by 1.4)

54

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Listing Management Portal

7.3

45

7.8(won by 0.5)

50

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Agent Profiles

6.0

43

7.6(won by 1.6)

58

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Premium Listings & Profiles

6.9

42

7.6(won by 0.7)

44

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Website Integration / Widgets

6.2

36

7.6(won by 1.4)

42

 (There is a greater than 0.5 difference between this product's rating and its competitors)

CMA Tools

5.9

30

6.5(won by 0.6)

33

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Mortgage Calculators

5.5

28

7.2(won by 1.7)

43

 (There is a greater than 0.5 difference between this product's rating and its competitors)

CRM Integration

5.9

28

6.9(won by 1.0)

39

 (There is a greater than 0.5 difference between this product's rating and its competitors)

MLS Integration

6.0

28

8.4(won by 2.4)

53

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Advertising & Marketing Tools

6.4

38

7.1(won by 0.7)

44

 (There is a greater than 0.5 difference between this product's rating and its competitors)

User Insights

Reviewers' Company Size

[![LoopNet](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_47268f2cb3d150d3fad7cf895016e3ba/loopnet.png "LoopNet")](https://www.g2.com/products/loopnet/reviews)

LoopNet

Small-Business(50 or fewer emp.)

54.5%

Mid-Market(51-1000 emp.)

31.2%

Enterprise(\> 1000 emp.)

14.3%

[![Realtor.com](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_4082696c7eeccee1325fc976790a1f4c/realtor-com.jpg "Realtor.com")](https://www.g2.com/products/realtor-com/reviews)

Realtor.com

Small-Business(50 or fewer emp.)

57.8%

Mid-Market(51-1000 emp.)

23.3%

Enterprise(\> 1000 emp.)

18.9%

Small-Business

(50 or fewer emp.)

54.5%

57.8%

Mid-Market

(51-1000 emp.)

31.2%

23.3%

Enterprise

(\> 1000 emp.)

14.3%

18.9%

Reviewers' Industry

[![LoopNet](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_47268f2cb3d150d3fad7cf895016e3ba/loopnet.png "LoopNet")](https://www.g2.com/products/loopnet/reviews)
LoopNet

Real Estate

46.8%

Commercial Real Estate

37.7%

Financial Services

3.9%

Retail

1.3%

Marketing and Advertising

1.3%

Other

9.1%

[![Realtor.com](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_4082696c7eeccee1325fc976790a1f4c/realtor-com.jpg "Realtor.com")](https://www.g2.com/products/realtor-com/reviews)
Realtor.com

Real Estate

78.9%

Retail

2.2%

Commercial Real Estate

2.2%

Architecture & Planning

1.1%

Business Supplies and Equipment

1.1%

Other

14.4%

FAQs

## LoopNet vs Realtor.com FAQs

Generated using AI

Last updated: August 15, 2026

### What is the difference between Realtor.com vs LoopNet?

Realtor.com stands out for higher reviewer satisfaction and ease of setup compared to LoopNet, which is more focused on commercial listings.

| [Realtor.com](https://www.g2.com/products/realtor-com/reviews) | [LoopNet](https://www.g2.com/products/loopnet/reviews) |
| --- | --- |
| 3.5/5 (92 reviews) | 3.3/5 (81 reviews) |
| Small-Business | Small-Business |
| 8.3 | 7.6 |
| 6.8 | 6.4 |
| Lead generation and broad property search | Commercial property exposure and detailed listing analytics |

### How do the pricing models of Realtor.com and LoopNet compare?

Realtor.com is rated higher for value by reviewers, with a stronger Price/Cost satisfaction score than LoopNet.

- **Realtor.com:** In recent reviews, many cite concerns about high costs and dissatisfaction with lead quality, but some note better ROI compared to competitors.
- **LoopNet:** Recent reviews highlight significant price increases, high listing fees, and dissatisfaction with value, especially after contract renewals.
- **Switching reasons:** Reviewers mention switching from LoopNet to alternatives like Crexi due to lower costs and better value.

### What are the best alternatives to Realtor.com and LoopNet?

Zillow, Crexi, and Trulia are the top alternatives to Realtor.com and LoopNet according to G2 rankings.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Realtor.com](https://www.g2.com/products/realtor-com/reviews) | 3.5/5 (92 reviews) | Small-Business | Concerns about high cost and lead quality | Lead generation and broad property search |
| [LoopNet](https://www.g2.com/products/loopnet/reviews) | 3.3/5 (81 reviews) | Small-Business | Significant price increases and high listing fees | Commercial property exposure and analytics |
| [Zillow](https://www.g2.com/products/zillow/reviews) | 4.1/5 (307 reviews) | Small-Business | — | Comprehensive property listings and user-friendly interface |
| [Crexi](https://www.g2.com/products/crexi/reviews) | 4.6/5 (127 reviews) | Small-Business | Lower cost and better value than LoopNet | Efficient commercial property marketing and research |
| [Trulia](https://www.g2.com/products/trulia/reviews) | 3.2/5 (73 reviews) | Small-Business | — | Accessible residential property search |

### Which Multiple Listing Service (MLS) features should I prioritize when comparing Realtor.com and LoopNet?

Buyers comparing Realtor.com and LoopNet should prioritize lead generation quality, ease of setup, quality of support, breadth of property listings, and commercial property analytics.

- **Lead generation quality:** Realtor.com receives mixed feedback on lead quality, with some reviewers noting better ROI than competitors, while LoopNet is cited for exposure but also for low lead conversion.
- **Ease of setup:** Realtor.com scores 8.3, LoopNet 7.6, indicating a smoother onboarding experience with Realtor.com.
- **Quality of support:** Realtor.com scores 6.8, LoopNet 6.4, with both products receiving mixed support feedback but Realtor.com slightly ahead.
- **Breadth of property listings:** Realtor.com is noted for broad residential and some commercial listings, while LoopNet specializes in commercial properties and analytics.
- **Commercial property analytics:** LoopNet is highlighted for detailed listing analytics and exposure, especially for commercial real estate professionals.

### What are the pros and cons of Realtor.com vs LoopNet?

Realtor.com’s headline strength is lead generation and broad property search, while LoopNet excels in commercial property exposure and analytics.

- **Realtor.com strengths:** Lead generation, broad property search, and ease of setup.
- **Realtor.com trade-offs:** Reviewers cite high costs, dissatisfaction with lead quality, shared leads, and challenging cancellation policies.
- **LoopNet strengths:** Commercial property exposure, detailed analytics, and strong brand recognition in commercial real estate.
- **LoopNet trade-offs:** Reviewers note significant price increases, high listing fees, outdated or inaccurate listings, and dissatisfaction with customer support and billing practices.

### Is Realtor.com or LoopNet better for small businesses?

Realtor.com is a better fit for small businesses, supported by its largest reviewer segment and higher satisfaction scores.

- **Realtor.com:** Small-Business is the largest segment, with reviewers noting ease of setup and broad property search as benefits for small agencies.
- **LoopNet:** Small-Business is also the largest segment, but reviewers express concerns about high costs and value for smaller firms.

### Which Multiple Listing Service (MLS) platform has better integrations?

Realtor.com and LoopNet are at parity for integrations, with no reviewer-cited integrations or mention counts available for either product.

- **Realtor.com:** No integrations are cited in recent reviews.
- **LoopNet:** No integrations are cited in recent reviews.

### How do Realtor.com and LoopNet compare on customer support?

Realtor.com and LoopNet are at near-parity on Quality of Support, with scores of 6.8 and 6.4 respectively, below the materiality threshold.

- **Realtor.com:** Reviewers report a mix of positive experiences with helpful representatives and negative experiences with slow or unresponsive support, especially regarding billing and cancellation.
- **LoopNet:** Reviewers describe both positive experiences with assigned consultants and negative experiences with rude or unhelpful support, particularly around billing disputes and contract renewals.

### Which is easier to implement, Realtor.com or LoopNet?

Realtor.com is easier to implement than LoopNet, with an Ease of Setup score of 8.3 versus 7.6.

- **Realtor.com:** Reviewers highlight a straightforward setup process and user-friendly onboarding, though some mention issues with area code assignments and initial configuration.
- **LoopNet:** Reviewers note that setup is generally easy but can be hindered by account management issues and data entry challenges.

Alternatives

**LoopNet Alternatives**

 ![Zillow](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_35302736c67f537bd5a17a1780e613b0/zillow.png "Zillow")

[
Zillow
](/products/zillow/reviews)

 ![Crexi](https://images.g2crowd.com/uploads/product/hd_favicon/f091cc696c398e84f85e8d76da1365f3/crexi.svg "Crexi")

[
Crexi
](/products/crexi/reviews)

 ![Rentler.com](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_cfd160a9abef2570796d780027ea421e/rentler-com.png "Rentler.com")

[
Rentler.com
](/products/rentler-com/reviews)

 ![Trulia](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_2966748e91f570114a7ca257d8f5c8bb/trulia.png "Trulia")

[
Trulia
](/products/trulia/reviews)

**Realtor.com Alternatives**

 ![Zillow](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_35302736c67f537bd5a17a1780e613b0/zillow.png "Zillow")

[
Zillow
](/products/zillow/reviews)

 ![Trulia](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_2966748e91f570114a7ca257d8f5c8bb/trulia.png "Trulia")

[
Trulia
](/products/trulia/reviews)

 ![Apartments.com](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_9c84c6bae4fe50f2afd182f37c02de8d/apartments-com.jpg "Apartments.com")

[
Apartments.com
](/products/apartments-com/reviews)

 ![Zumper](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_77ade4bedfa47356744e8697aaeae9f0/zumper.jpeg "Zumper")

[
Zumper
](/products/zumper/reviews)

## LoopNet vs Realtor.com

When assessing the two solutions, reviewers found Realtor.com easier to use, set up, and administer. Reviewers also preferred doing business with Realtor.com overall.

- Reviewers felt that Realtor.com meets the needs of their business better than LoopNet.
- When comparing quality of ongoing product support, reviewers felt that Realtor.com is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Realtor.com over LoopNet.