# Loomly, SocialBu vs Hootsuite Comparison

| | Loomly | SocialBu | Hootsuite | 
|---|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.4 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 1,795 | 26 | 7,189 | 
| **Largest Market Segment** | Small-Business (84.1% of reviews) | Small-Business (84.6% of reviews) | Small-Business (59.5% of reviews) | 
| **Entry Level Price** | Starting at $32.00 Per Month | No pricing available | $99.00 1 user Per Month | 

---
## Top Pros & Cons

### Loomly

Pros:
- Ease of Use (54 reviews)
- Post Scheduling (38 reviews)

Cons:
- Instagram Limitations (20 reviews)
- Limited Analytics (18 reviews)

### SocialBu

Pros:
- Easy Interface (4 reviews)
- Easy Scheduling (3 reviews)

Cons:
- Social Media Limitations (2 reviews)
- Chat Integration (1 reviews)

### Hootsuite

Pros:
- Post Scheduling (1066 reviews)
- Scheduling (1031 reviews)

Cons:
- Limited Features (320 reviews)
- Expensive (317 reviews)

---
## Ratings Comparison
| Rating | Loomly | SocialBu | Hootsuite | 
|---|---|---|---|
  | **Meets Requirements** | 8.8 (1446 reviews) | 8.7 (17 reviews) | 8.4 (6296 reviews) | 
  | **Ease of Use** | 9.2 (1462 reviews) | 8.6 (17 reviews) | 8.6 (6377 reviews) | 
  | **Ease of Setup** | 9.3 (952 reviews) | 7.7 (11 reviews) | 8.7 (4160 reviews) | 
  | **Ease of Admin** | 9.3 (850 reviews) | 9.0 (7 reviews) | 8.6 (2558 reviews) | 
  | **Quality of Support** | 9.3 (1207 reviews) | 8.5 (16 reviews) | 8.2 (4728 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (817 reviews) | 8.8 (7 reviews) | 8.6 (2330 reviews) | 
  | **Product Direction (% positive)** | 9.4 (1361 reviews) | 8.6 (17 reviews) | 8.0 (6168 reviews) | 

---
## Pricing

### Loomly

#### Entry-Level Pricing

Plan: Base

Price: Starting at $32.00 Per Month

Key Features:
- 2 Users
- 10 Social Accounts
- Unlimited Content

[Browse all 5 editions](https://www.g2.com/products/loomly/pricing)

#### Free Trial

Yes

### SocialBu

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Hootsuite

#### Entry-Level Pricing

Plan: Standard

Price: $99.00 1 user Per Month

Key Features:
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations

[Browse all 3 editions](https://www.g2.com/products/hootsuite/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Loomly** | 7.7/10 | 168 |
| **SocialBu** | N/A | N/A |
| **Hootsuite** | 7.5/10 | 2904 |

#### Social Analytics

| Feature | Loomly | SocialBu | Hootsuite | 
|---|---|---|---|
| **Competitor Analysis** | Feature Not Available | Not enough data | 7.5 (2159 reviews) | 
| **Follower Analysis** | 7.7 (133 reviews) | Not enough data | 7.9 (2361 reviews) | 
| **Post Performance** | 8.4 (155 reviews) | Not enough data | 8.6 (2539 reviews) | 
| **Paid Campaign Tracking** | 7.3 (108 reviews) | Not enough data | 7.4 (1814 reviews) | 
| **Attribution** | Feature Not Available | Not enough data | 7.4 (2045 reviews) | 
| **Hashtag Analytics** | 7.6 (134 reviews) | Not enough data | 7.6 (1493 reviews) | 
| **Sentiment Analysis** | Feature Not Available | Not enough data | 7.5 (1453 reviews) | 

#### Reports & Dashboards

| Feature | Loomly | SocialBu | Hootsuite | 
|---|---|---|---|
| **Report Customizability** | 7.2 (134 reviews) | Not enough data | 8.1 (2411 reviews) | 
| **Report Exporting** | 8.1 (138 reviews) | Not enough data | 8.3 (2373 reviews) | 
| **Scalability** | 8.4 (134 reviews) | Not enough data | 8.4 (2417 reviews) | 
| **White Label** | 7.2 (107 reviews) | Not enough data | 7.1 (1391 reviews) | 

#### Agentic AI - Social Media Analytics

| Feature | Loomly | SocialBu | Hootsuite | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.7 (149 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.8 (161 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.6 (147 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.6 (149 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 6.7 (151 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Loomly** | 8.4/10 | 1248 |
| **SocialBu** | 8.5/10 | 11 |
| **Hootsuite** | 7.8/10 | 5440 |

#### Content & Collaboration

| Feature | Loomly | SocialBu | Hootsuite | 
|---|---|---|---|
| **Content Calendar** | 9.3 (966 reviews) | 9.2 (11 reviews) | 9.0 (2816 reviews) | 
| **Content Library** | 8.4 (817 reviews) | 8.3 (8 reviews) | 8.0 (2573 reviews) | 
| **Shared Inbox** | 7.8 (660 reviews) | 8.8 (8 reviews) | 8.0 (2542 reviews) | 
| **Approval Workflows** | 8.6 (733 reviews) | 7.5 (8 reviews) | 7.8 (2413 reviews) | 
| **Users and Permissions** | 8.8 (799 reviews) | 8.5 (11 reviews) | 8.2 (2535 reviews) | 
| **Content Creation** | 8.3 (657 reviews) | 8.9 (6 reviews) | 8.1 (2556 reviews) | 

#### Social Management

| Feature | Loomly | SocialBu | Hootsuite | 
|---|---|---|---|
| **Social Analytics** | 7.8 (966 reviews) | 8.5 (10 reviews) | 8.1 (4619 reviews) | 
| **Social Publishing** | 9.1 (1204 reviews) | 9.7 (10 reviews) | 8.9 (5183 reviews) | 
| **Campaign Optimization** | 8.4 (946 reviews) | 8.2 (10 reviews) | 8.2 (4512 reviews) | 
| **Social Engagement** | 8.3 (1033 reviews) | 8.5 (10 reviews) | 8.4 (4899 reviews) | 
| **Social Ads** | 7.3 (657 reviews) | 7.3 (8 reviews) | 7.1 (3477 reviews) | 
| **Campaign Planning** | 8.5 (620 reviews) | 8.6 (7 reviews) | 8.0 (2541 reviews) | 
| **Hashtag Capabilites** | 8.1 (247 reviews) | 9.0 (5 reviews) | 7.9 (2164 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Loomly | SocialBu | Hootsuite | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.8 (283 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 7.1 (280 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.2 (309 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.1 (281 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 7.1 (276 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.0 (277 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.1 (271 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Loomly** | N/A | N/A |
| **SocialBu** | N/A | N/A |
| **Hootsuite** | 8.0/10 | 703 |

#### Platform Interoperability

| Feature | Loomly | SocialBu | Hootsuite | 
|---|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 7.7 (564 reviews) | 

#### Agentic AI - Social Media Advertising

| Feature | Loomly | SocialBu | Hootsuite | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.5 (60 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 7.3 (59 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.4 (60 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.4 (61 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.6 (60 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.8 (61 reviews) | 

#### Social Functionality

| Feature | Loomly | SocialBu | Hootsuite | 
|---|---|---|---|
| **Social Functionality** | Not enough data | Not enough data | 8.4 (668 reviews) | 

#### Campaign Management

| Feature | Loomly | SocialBu | Hootsuite | 
|---|---|---|---|
| **Campaign Dashboard** | Not enough data | Not enough data | 8.4 (675 reviews) | 
| **Campaign Optimization** | Not enough data | Not enough data | 8.1 (666 reviews) | 
| **Reach** | Not enough data | Not enough data | 8.1 (656 reviews) | 
| **Bulk Editing** | Not enough data | Not enough data | 7.9 (666 reviews) | 
| **Batch Uploading** | Not enough data | Not enough data | 8.0 (664 reviews) | 
| **Brand Safety** | Not enough data | Not enough data | 8.4 (652 reviews) | 
| **Fraud Protection** | Not enough data | Not enough data | 8.2 (647 reviews) | 
| **Frequency Capping** | Not enough data | Not enough data | 7.8 (632 reviews) | 
| **Budget Pacing** | Not enough data | Not enough data | 7.7 (635 reviews) | 
| **Creative Optimization** | Not enough data | Not enough data | 8.1 (629 reviews) | 
| **Rich Media Capabilties** | Not enough data | Not enough data | 8.0 (621 reviews) | 
| **In-App Ads** | Not enough data | Not enough data | 7.5 (620 reviews) | 
| **Mobile Rich Media Capabilities** | Not enough data | Not enough data | 7.8 (616 reviews) | 

#### Targeting

| Feature | Loomly | SocialBu | Hootsuite | 
|---|---|---|---|
| **Targeting** | Not enough data | Not enough data | 8.1 (628 reviews) | 
| **Retargeting** | Not enough data | Not enough data | 7.8 (616 reviews) | 
| **Geo-Targeting** | Not enough data | Not enough data | 7.9 (616 reviews) | 
| **Contextual Targeting** | Not enough data | Not enough data | 7.8 (610 reviews) | 

#### Platform

| Feature | Loomly | SocialBu | Hootsuite | 
|---|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 7.8 (601 reviews) | 
| **Custom Reports** | Not enough data | Not enough data | 8.3 (618 reviews) | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 8.5 (613 reviews) | 
| **Performance and Reliability** | Not enough data | Not enough data | 8.6 (613 reviews) | 
| **Enterprise Scalability** | Not enough data | Not enough data | 8.3 (602 reviews) | 
| **Customization** | Not enough data | Not enough data | 8.2 (599 reviews) | 
| **Workflow Capability** | Not enough data | Not enough data | 8.3 (602 reviews) | 
| **Internationalization** | Not enough data | Not enough data | 8.0 (589 reviews) | 
| **Notifications** | Not enough data | Not enough data | 8.2 (594 reviews) | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Loomly** | N/A | N/A |
| **SocialBu** | N/A | N/A |
| **Hootsuite** | 7.7/10 | 2306 |

#### Monitoring & Listening

| Feature | Loomly | SocialBu | Hootsuite | 
|---|---|---|---|
| **Social Measurement** | Not enough data | Not enough data | 8.1 (1918 reviews) | 
| **Influencer Identification** | Not enough data | Not enough data | 7.2 (1510 reviews) | 
| **Brand Monitoring** | Not enough data | Not enough data | 8.2 (721 reviews) | 
| **Keyword Tracking** | Not enough data | Not enough data | 8.0 (685 reviews) | 
| **Trend Analysis** | Not enough data | Not enough data | 7.9 (679 reviews) | 
| **Competitor Analysis** | Not enough data | Not enough data | 7.7 (650 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Loomly | SocialBu | Hootsuite | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.4 (61 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.3 (61 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.4 (60 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.4 (61 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.4 (61 reviews) | 

#### Data Management & Analysis

| Feature | Loomly | SocialBu | Hootsuite | 
|---|---|---|---|
| **Sentiment Analysis** | Not enough data | Not enough data | 7.5 (1357 reviews) | 
| **Social Reporting** | Not enough data | Not enough data | 8.1 (1868 reviews) | 
| **Alerts and Notifications** | Not enough data | Not enough data | 8.2 (732 reviews) | 
| **Advanced Data Filtering** | Not enough data | Not enough data | 7.8 (652 reviews) | 

---
## Categories
**Shared Categories (1):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)

**Unique to Loomly (2):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Suites](https://www.g2.com/categories/social-media-suites)


**Unique to Hootsuite (4):** [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)


---
## Reviewer Demographics

### By Company Size

| Segment | Loomly | SocialBu | Hootsuite | 
|---|---|---|---|
| **Small-Business** | 84.1% | 84.6% | 59.5% | 
| **Mid-Market** | 13.7% | 3.8% | 28.8% | 
| **Enterprise** | 2.2% | 11.5% | 11.7% | 

### By Industry

#### Loomly

- **Marketing and Advertising:** 26.5%
- **Non-Profit Organization Management:** 7.7%
- **Real Estate:** 4.0%
- **Health, Wellness and Fitness:** 2.8%
- **Retail:** 2.4%
- **Construction:** 2.2%
- **Higher Education:** 2.0%
- **Entertainment:** 2.0%
- **Information Technology and Services:** 2.0%
- **Food & Beverages:** 1.9%
- **Other:** 46.5%

#### SocialBu

- **Marketing and Advertising:** 26.9%
- **Computer Software:** 19.2%
- **Real Estate:** 7.7%
- **Health, Wellness and Fitness:** 7.7%
- **Restaurants:** 3.8%
- **Publishing:** 3.8%
- **Professional Training & Coaching:** 3.8%
- **Online Media:** 3.8%
- **Legal Services:** 3.8%
- **Information Technology and Services:** 3.8%
- **Other:** 15.4%

#### Hootsuite

- **Marketing and Advertising:** 15.4%
- **Non-Profit Organization Management:** 8.7%
- **Higher Education:** 4.3%
- **Computer Software:** 3.9%
- **Information Technology and Services:** 3.6%
- **Education Management:** 2.7%
- **Public Relations and Communications:** 2.6%
- **Retail:** 2.5%
- **Hospital & Health Care:** 2.5%
- **Financial Services:** 2.4%
- **Other:** 51.5%

---
## Alternatives

### Alternatives to Loomly

- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6422 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2914 reviews)
- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1096 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (844 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (380 reviews)
- [metricool](https://www.g2.com/products/metricool/reviews) — 4.5/5 stars (97 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)

### Alternatives to SocialBu

- [Buffer](https://www.g2.com/products/buffer/reviews) — 4.3/5 stars (1040 reviews)
- [Publer](https://www.g2.com/products/publer/reviews) — 4.7/5 stars (508 reviews)
- [SocialBee](https://www.g2.com/products/socialbee/reviews) — 4.7/5 stars (477 reviews)
- [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (380 reviews)
- [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (844 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6422 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2914 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14757 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)

### Alternatives to Hootsuite

- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1096 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6422 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3385 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2645 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Dash Social](https://www.g2.com/products/dash-social/reviews) — 4.7/5 stars (401 reviews)

---
## Top Discussions

### Loomly

- Title: [How long before we can publish directly to Instagram?](https://www.g2.com/discussions/25904-how-long-before-we-can-publish-directly-to-instagram) — 6 comments, 2 upvotes
  > **Top comment:** "Only Loomly can answer that,  I'm considering posting my Instagram to Buffer  while they figure it out.I have recently  discovered that i must publish my own..."
- Title: [Is Loomly free?](https://www.g2.com/discussions/is-loomly-free) — 5 comments
  > **Top comment:** "I don't know, I use the paid version"
- Title: [Which other social media manager platform would you recommend please?](https://www.g2.com/discussions/26161-which-other-social-media-manager-platform-would-you-recommend-please) — 5 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [Can Loomly post to Instagram?](https://www.g2.com/discussions/can-loomly-post-to-instagram) — 4 comments
  > **Top comment:** "Yes. But for Story posts you get push notification and have to finish by manually posting through the Instagram app but it is really just a few clicks as..."
- Title: [What are all the available social media platforms capable of integrating on Loomly?](https://www.g2.com/discussions/24662-what-are-all-the-available-social-media-platforms-capable-of-integrating-on-loomly) — 2 comments, 1 upvote
  > **Top comment:** "You can do Facebook, Linkedin, Twitter, Instagram (indirectly), Google, and Pinterest."

### SocialBu

No discussions available for this product.

### Hootsuite

- Title: [What do you get with free Hootsuite?](https://www.g2.com/discussions/what-do-you-get-with-free-hootsuite) — 4 comments
  > **Top comment:** "Nothing. Hootsuite discontinued their free tier "
- Title: [What is the most popular feature of Hootsuite?](https://www.g2.com/discussions/what-is-the-most-popular-feature-of-hootsuite) — 4 comments
  > **Top comment:** "Set it and forget it."
- Title: [How can I use Hootsuite in Instagram?](https://www.g2.com/discussions/how-can-i-use-hootsuite-in-instagram) — 3 comments, 1 upvote
  > **Top comment:** "You cannot control Hootsuite inside of Instagram, but if you go to your Hootsuite dashboard, you can add Instagram as a social media account. This article..."
- Title: [How to connect Hootsuite to Facebook business page](https://www.g2.com/discussions/10564-how-to-connect-hootsuite-to-facebook-business-page) — 3 comments, 1 upvote
  > **Top comment:** "Hootsuite has deep, rich help pages that often include instructional videos.  Adding your Facebook page and other social networks can be found..."
- Title: [How is Hootsuite helping businesses manage their social media presence more effectively and efficiently?](https://www.g2.com/discussions/how-is-hootsuite-helping-businesses-manage-their-social-media-presence-more-effectively-and-efficiently) — 2 comments
  > **Top comment:** "Hootsuite helps businesses manage their social media presence by allowing them to schedule posts, monitor engagement, and analyze performance across multiple..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/loomly-vs-socialbu-vs-hootsuite)