# Loomly, Planable vs Sprout Social Comparison

| | Loomly | Planable | Sprout Social | 
|---|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.6 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,796 | 1,047 | 6,423 | 
| **Largest Market Segment** | Small-Business (84.1% of reviews) | Small-Business (94.8% of reviews) | Small-Business (44.7% of reviews) | 
| **Entry Level Price** | Starting at $32.00 Per Month | Starting at $33.00 1 Workspace Per Month | Starting at $79.00 1 user/per month (billed annually) | 

---
## Top Pros & Cons

### Loomly

Pros:
- Ease of Use (54 reviews)
- Post Scheduling (38 reviews)

Cons:
- Instagram Limitations (20 reviews)
- Limited Analytics (18 reviews)

### Planable

Pros:
- Ease of Use (88 reviews)
- Post Scheduling (50 reviews)

Cons:
- High Pricing (53 reviews)
- Plan Limitations (28 reviews)

### Sprout Social

Pros:
- Ease of Use (1819 reviews)
- Post Scheduling (1211 reviews)

Cons:
- Missing Features (707 reviews)
- Limited Features (527 reviews)

---
## Ratings Comparison
| Rating | Loomly | Planable | Sprout Social | 
|---|---|---|---|
  | **Meets Requirements** | 8.8 (1447 reviews) | 8.7 (868 reviews) | 8.5 (5437 reviews) | 
  | **Ease of Use** | 9.2 (1463 reviews) | 9.2 (886 reviews) | 8.8 (5498 reviews) | 
  | **Ease of Setup** | 9.3 (953 reviews) | 9.2 (676 reviews) | 8.7 (3853 reviews) | 
  | **Ease of Admin** | 9.3 (850 reviews) | 9.3 (518 reviews) | 8.8 (2246 reviews) | 
  | **Quality of Support** | 9.3 (1208 reviews) | 8.8 (642 reviews) | 8.6 (4853 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (817 reviews) | 9.0 (465 reviews) | 8.7 (2212 reviews) | 
  | **Product Direction (% positive)** | 9.4 (1362 reviews) | 9.0 (824 reviews) | 8.9 (5321 reviews) | 

---
## Pricing

### Loomly

#### Entry-Level Pricing

Plan: Base

Price: Starting at $32.00 Per Month

Key Features:
- 2 Users
- 10 Social Accounts
- Unlimited Content

[Browse all 5 editions](https://www.g2.com/products/loomly/pricing)

#### Free Trial

Yes

### Planable

#### Entry-Level Pricing

Plan: Basic

Price: Starting at $33.00 1 Workspace Per Month

Key Features:
- unlimited users
- 60 posts/ workspace/ month
- 4 social pages/ workspace

[Browse all 3 editions](https://www.g2.com/products/planable/pricing)

#### Free Trial

Yes

### Sprout Social

#### Entry-Level Pricing

Plan: Essentials

Price: Starting at $79.00 1 user/per month (billed annually)

Description: Created for social media professionals focused on simplifying publishing workflows.

Key Features:
- Connect up to 5 social profiles
- Increase your visibility with optimal send times
- Track performance with profile and post-level reporting

[Browse all 5 editions](https://www.g2.com/products/sprout-social/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Loomly** | 7.7/10 | 168 |
| **Planable** | N/A | N/A |
| **Sprout Social** | 7.3/10 | 3637 |

#### Social Analytics

| Feature | Loomly | Planable | Sprout Social | 
|---|---|---|---|
| **Competitor Analysis** | Feature Not Available | Not enough data | 7.7 (2979 reviews) | 
| **Follower Analysis** | 7.7 (133 reviews) | Not enough data | 7.8 (3156 reviews) | 
| **Post Performance** | 8.4 (155 reviews) | Not enough data | 8.8 (3377 reviews) | 
| **Paid Campaign Tracking** | 7.3 (108 reviews) | Not enough data | 7.2 (2602 reviews) | 
| **Attribution** | Feature Not Available | Not enough data | 7.0 (2606 reviews) | 
| **Hashtag Analytics** | 7.6 (134 reviews) | Not enough data | 7.3 (2369 reviews) | 
| **Sentiment Analysis** | Feature Not Available | Not enough data | 7.1 (2307 reviews) | 

#### Reports & Dashboards

| Feature | Loomly | Planable | Sprout Social | 
|---|---|---|---|
| **Report Customizability** | 7.2 (134 reviews) | Not enough data | 8.1 (3227 reviews) | 
| **Report Exporting** | 8.1 (138 reviews) | Not enough data | 8.5 (3271 reviews) | 
| **Scalability** | 8.4 (134 reviews) | Not enough data | 8.5 (3127 reviews) | 
| **White Label** | 7.2 (107 reviews) | Not enough data | Feature Not Available | 

#### Agentic AI - Social Media Analytics

| Feature | Loomly | Planable | Sprout Social | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.2 (892 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.3 (890 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.2 (878 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.3 (887 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 6.3 (891 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Loomly** | 8.4/10 | 1249 |
| **Planable** | 7.6/10 | 788 |
| **Sprout Social** | 7.5/10 | 4660 |

#### Content & Collaboration

| Feature | Loomly | Planable | Sprout Social | 
|---|---|---|---|
| **Content Calendar** | 9.3 (966 reviews) | 9.3 (698 reviews) | 8.9 (3216 reviews) | 
| **Content Library** | 8.4 (817 reviews) | 8.6 (584 reviews) | 7.9 (2925 reviews) | 
| **Shared Inbox** | 7.8 (660 reviews) | 8.0 (93 reviews) | 8.2 (3025 reviews) | 
| **Approval Workflows** | 8.6 (733 reviews) | 8.9 (620 reviews) | 8.0 (2909 reviews) | 
| **Users and Permissions** | 8.8 (799 reviews) | 8.8 (594 reviews) | 8.3 (3011 reviews) | 
| **Content Creation** | 8.3 (657 reviews) | 8.2 (548 reviews) | Feature Not Available | 

#### Social Management

| Feature | Loomly | Planable | Sprout Social | 
|---|---|---|---|
| **Social Analytics** | 7.8 (966 reviews) | 7.0 (363 reviews) | 8.6 (4378 reviews) | 
| **Social Publishing** | 9.1 (1205 reviews) | 9.1 (735 reviews) | 8.9 (4416 reviews) | 
| **Campaign Optimization** | 8.4 (946 reviews) | 7.9 (154 reviews) | 8.1 (3826 reviews) | 
| **Social Engagement** | 8.3 (1034 reviews) | 7.7 (546 reviews) | 8.5 (4240 reviews) | 
| **Social Ads** | 7.3 (657 reviews) | 6.3 (426 reviews) | Feature Not Available | 
| **Campaign Planning** | 8.5 (620 reviews) | 8.4 (519 reviews) | 7.9 (2911 reviews) | 
| **Hashtag Capabilites** | 8.1 (247 reviews) | Feature Not Available | 7.5 (2494 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Loomly | Planable | Sprout Social | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.5 (62 reviews) | 6.2 (1063 reviews) | 
| **Multi-step Planning** | Not enough data | 7.1 (63 reviews) | 6.4 (1054 reviews) | 
| **Cross-system Integration** | Not enough data | 7.1 (65 reviews) | 6.6 (1070 reviews) | 
| **Adaptive Learning** | Not enough data | 6.8 (58 reviews) | 6.5 (1045 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.6 (59 reviews) | 6.4 (1036 reviews) | 
| **Proactive Assistance** | Not enough data | 6.4 (61 reviews) | 6.4 (1037 reviews) | 
| **Decision Making** | Not enough data | 6.6 (60 reviews) | 6.5 (1037 reviews) | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Loomly** | N/A | N/A |
| **Planable** | N/A | N/A |
| **Sprout Social** | 7.4/10 | 2204 |

#### Monitoring & Listening

| Feature | Loomly | Planable | Sprout Social | 
|---|---|---|---|
| **Social Measurement** | Not enough data | Not enough data | 8.5 (1910 reviews) | 
| **Influencer Identification** | Not enough data | Not enough data | 7.0 (1432 reviews) | 
| **Brand Monitoring** | Not enough data | Not enough data | 8.1 (1232 reviews) | 
| **Keyword Tracking** | Not enough data | Not enough data | 7.9 (1195 reviews) | 
| **Trend Analysis** | Not enough data | Not enough data | 7.7 (1167 reviews) | 
| **Competitor Analysis** | Not enough data | Not enough data | 7.8 (1193 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Loomly | Planable | Sprout Social | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.4 (385 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.5 (397 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.4 (385 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.4 (386 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 6.5 (386 reviews) | 

#### Data Management & Analysis

| Feature | Loomly | Planable | Sprout Social | 
|---|---|---|---|
| **Sentiment Analysis** | Not enough data | Not enough data | 7.5 (1213 reviews) | 
| **Social Reporting** | Not enough data | Not enough data | 8.6 (2001 reviews) | 
| **Alerts and Notifications** | Not enough data | Not enough data | 8.1 (1229 reviews) | 
| **Advanced Data Filtering** | Not enough data | Not enough data | 7.8 (1128 reviews) | 

### Social Customer Service

| Product | Score | Reviews |
|---|---|---|
| **Loomly** | N/A | N/A |
| **Planable** | N/A | N/A |
| **Sprout Social** | 7.8/10 | 1632 |

#### Generative AI

| Feature | Loomly | Planable | Sprout Social | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 7.1 (865 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 7.0 (850 reviews) | 

#### Process

| Feature | Loomly | Planable | Sprout Social | 
|---|---|---|---|
| **Mentions** | Not enough data | Not enough data | 8.4 (1469 reviews) | 
| **Tickets** | Not enough data | Not enough data | 7.9 (1248 reviews) | 
| **Macros** | Not enough data | Not enough data | 7.7 (1009 reviews) | 

#### Channels

| Feature | Loomly | Planable | Sprout Social | 
|---|---|---|---|
| **Email** | Not enough data | Not enough data | Feature Not Available | 
| **Social** | Not enough data | Not enough data | 8.8 (1523 reviews) | 
| **Live Chat** | Not enough data | Not enough data | Feature Not Available | 
| **Phone** | Not enough data | Not enough data | Feature Not Available | 
| **Text** | Not enough data | Not enough data | Feature Not Available | 

#### Insight

| Feature | Loomly | Planable | Sprout Social | 
|---|---|---|---|
| **Surveys** | Not enough data | Not enough data | 7.4 (1126 reviews) | 
| **Reporting** | Not enough data | Not enough data | 8.4 (1434 reviews) | 
| **Visitor Activity** | Not enough data | Not enough data | Feature Not Available | 
| **Help Desk** | Not enough data | Not enough data | Feature Not Available | 

---
## Categories
**Shared Categories (1):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)

**Unique to Loomly (2):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Suites](https://www.g2.com/categories/social-media-suites)


**Unique to Sprout Social (4):** [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Customer Service Software](https://www.g2.com/categories/social-customer-service)


---
## Reviewer Demographics

### By Company Size

| Segment | Loomly | Planable | Sprout Social | 
|---|---|---|---|
| **Small-Business** | 84.1% | 94.8% | 44.7% | 
| **Mid-Market** | 13.7% | 4.6% | 37.7% | 
| **Enterprise** | 2.2% | 0.6% | 17.6% | 

### By Industry

#### Loomly

- **Marketing and Advertising:** 26.5%
- **Non-Profit Organization Management:** 7.7%
- **Real Estate:** 4.0%
- **Health, Wellness and Fitness:** 2.8%
- **Retail:** 2.4%
- **Construction:** 2.2%
- **Higher Education:** 2.1%
- **Entertainment:** 2.0%
- **Information Technology and Services:** 2.0%
- **Food & Beverages:** 1.9%
- **Other:** 46.5%

#### Planable

- **Marketing and Advertising:** 31.6%
- **Computer Software:** 3.6%
- **Health, Wellness and Fitness:** 3.5%
- **Retail:** 2.9%
- **Non-Profit Organization Management:** 2.7%
- **Professional Training & Coaching:** 2.6%
- **Information Technology and Services:** 2.5%
- **Design:** 2.3%
- **Food & Beverages:** 1.9%
- **Leisure, Travel & Tourism:** 1.9%
- **Other:** 44.3%

#### Sprout Social

- **Marketing and Advertising:** 20.4%
- **Non-Profit Organization Management:** 6.2%
- **Higher Education:** 5.6%
- **Information Technology and Services:** 3.8%
- **Computer Software:** 3.2%
- **Financial Services:** 3.2%
- **Hospital & Health Care:** 2.9%
- **Public Relations and Communications:** 2.4%
- **Retail:** 2.4%
- **Health, Wellness and Fitness:** 2.2%
- **Other:** 47.7%

---
## Alternatives

### Alternatives to Loomly

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7217 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2918 reviews)
- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1096 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (844 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (380 reviews)
- [metricool](https://www.g2.com/products/metricool/reviews) — 4.5/5 stars (97 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)

### Alternatives to Planable

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7217 reviews)
- [Buffer](https://www.g2.com/products/buffer/reviews) — 4.3/5 stars (1040 reviews)
- [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (380 reviews)
- [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (844 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2918 reviews)
- [SocialBee](https://www.g2.com/products/socialbee/reviews) — 4.7/5 stars (477 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [metricool](https://www.g2.com/products/metricool/reviews) — 4.5/5 stars (97 reviews)
- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1096 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)

### Alternatives to Sprout Social

- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.6/5 stars (2469 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Statusbrew](https://www.g2.com/products/statusbrew-inc/reviews) — 4.8/5 stars (251 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7217 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2654 reviews)
- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1096 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)

---
## Top Discussions

### Loomly

- Title: [How long before we can publish directly to Instagram?](https://www.g2.com/discussions/25904-how-long-before-we-can-publish-directly-to-instagram) — 6 comments, 2 upvotes
  > **Top comment:** "Only Loomly can answer that,  I'm considering posting my Instagram to Buffer  while they figure it out.I have recently  discovered that i must publish my own..."
- Title: [Is Loomly free?](https://www.g2.com/discussions/is-loomly-free) — 5 comments
  > **Top comment:** "I don't know, I use the paid version"
- Title: [Which other social media manager platform would you recommend please?](https://www.g2.com/discussions/26161-which-other-social-media-manager-platform-would-you-recommend-please) — 5 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [Can Loomly post to Instagram?](https://www.g2.com/discussions/can-loomly-post-to-instagram) — 4 comments
  > **Top comment:** "Yes. But for Story posts you get push notification and have to finish by manually posting through the Instagram app but it is really just a few clicks as..."
- Title: [What are all the available social media platforms capable of integrating on Loomly?](https://www.g2.com/discussions/24662-what-are-all-the-available-social-media-platforms-capable-of-integrating-on-loomly) — 2 comments, 1 upvote
  > **Top comment:** "You can do Facebook, Linkedin, Twitter, Instagram (indirectly), Google, and Pinterest."

### Planable

- Title: [Are there plans for Google My Business Integration?](https://www.g2.com/discussions/27483-are-there-plans-for-google-my-business-integration) — 3 comments
  > **Top comment:** "Comment deleted by user."
- Title: [How can you better use planable with Instagram](https://www.g2.com/discussions/27480-how-can-you-better-use-planable-with-instagram) — 2 comments
  > **Top comment:** "Hi Kevin - not 100% sure what you mean but if you refer to our mobile app it's definitely up and running on both Android and iOS. Would be great if you could..."
- Title: [How do I contact them faster ?](https://www.g2.com/discussions/how-do-i-contact-them-faster) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hey Mehedi, 

Happy to help! The quickest way to get in touch is definitely our in-app support chat. You can find it on your dashboard. Select help in the..."
- Title: [Why does planable not have a section for reels, including the buttons you can add for IG stories?](https://www.g2.com/discussions/why-does-planable-not-have-a-section-for-reels-including-the-buttons-you-can-add-for-ig-stories) — 1 comment, 1 upvote
  > **Top comment:** "There is a section for reels. It is new. As for buttons, I'm not sure what you mean. If you are referring to the interactive stickers, no social media..."
- Title: [How can we post stories automatically from Planable](https://www.g2.com/discussions/how-can-we-post-stories-automatically-from-planable) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Due to Instagram API limitations that apply to all scheduling tools, unfortunately, stories are not supported for direct publishing. 

They will be..."

### Sprout Social

- Title: [Is there a place of education for users?](https://www.g2.com/discussions/15585-is-there-a-place-of-education-for-users) — 7 comments, 1 upvote
  > **Top comment:** "General education: https://sproutsocial.com/insights/webinars/ and overall intro webinar:..."
- Title: [Is Sprout Social legit?](https://www.g2.com/discussions/is-sprout-social-legit) — 4 comments, 1 upvote
  > **Top comment:** "Yes!"
- Title: [Does Sprout Social have a free plan?](https://www.g2.com/discussions/does-sprout-social-have-a-free-plan) — 3 comments
  > **Top comment:** "No"
- Title: [How can I access a more affordable reasonably priced membership with Sprout Social](https://www.g2.com/discussions/how-can-i-access-a-more-affordable-reasonably-priced-membership-with-sprout-social) — 3 comments, 1 upvote
  > **Top comment:** "The best option? Get directly in contact with a sales rep. They'll be able to offer you a custom-made offer that suits your needs and budget. 
"
- Title: [What can sprout social do?](https://www.g2.com/discussions/what-can-sprout-social-do) — 2 comments
  > **Top comment:** "It’s a great tool for social listening "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/loomly-vs-planable-vs-sprout-social)